大学商务英语(初入职场)词汇知识点整理

Unit1词汇：Recruitment n.招聘课文例句：, the pioneer of online recruitment, shows how electronic marketplaces reach more people and can offer more efficiency than physical markets. Physical n.有形的；物质的Profitability n.盈利课文例句：It also shows that money can be made in such markets: Monster has a long record of profitability.Launch vt.将（新产品等）投放市场课文例句：Jeff Taylor, who launched the site in 1994, says that the name is the firm’s “single most important success factor”.Budget n.预算课文例句：Supporting the brand is a big advertising budget which accounts for a quarter of the firm’s costs.Account for 占（一定数量或比例）Key adj.极其重要的Super Bowl 超级碗（美国橄榄球比赛）Scan vt.浏览Post vt.(在网上)公布消息，发帖子Speed up (使)加快速度Accuracy n.准确性课文例句：The main contribution of Monster has been to speed up hiring and vastly increase the accuracy of the job-searching process.Filter n.过滤程序Revenue n.收益= proceeds课文例句：Monster is a serious threat to newspapers, which historically made 40% of their revenues from carrying ads, up to half of which were for staff.Headhunting firm n.猎头公司Unit2词汇：Distract vt.使分心University of Surrey (英国)萨里大学Breach n.违反= violation课文例句：A survey of more than 2,100 CFOs ranks “being distracted during meetings”the most common breach of workplace etiquette (see the table). Collaboration n.合作；协作= co-operation课文例句：Most jobs today require teamwork and strong collaboration skills, and that means following the unwritten rules of office protocol.Protocol n.礼仪= courtesy = etiquette课文例句：同上句Courtesy n.礼貌= protocol = etiquette课文例句：Courtesy is no longer something that is so much respected in our society.Stuffy adj.古板的Junior adj.资历较浅的Dramatic adj.显著的课文例句：Mr. Jacobs says, “and it can have a dramatic impact on improving your working environment and your relationships with others.”Apply vi.应用Status n.地位Hierarchy n.等级制度Unit3词汇：Workhorse n.主力课文例句：That reliable workhorse of capitalism—the joint-stock company—looks surprisingly durable. But pressure on it is increasing.Joint-stock company n.股份公司课文例句：同上句Durable adj.持久的John Kenneth Galbraith (美国经济学家名)The New Industrial State 《新工业国》Hierarchical adj.分等级的课文例句：These were hierarchical and bureaucratic organizations making long runs of standardised products.Bureaucratic adj.官僚的standardise vt.使...标准化Regularity n.规律性Customise vt.定制；定做课文例句：Most have shifted their production systems from high-volume to high-value, from standardized to customised.Flatten vt.使扁平化Takeover n.收购；接管课文例句：The first is that a handful of giant companies are engaged in a “silent takeover” of the world.Couple n.一些；几个Decade n.十年Merage n.合并课文例句：The past couple of decades have seen a record number of mergers. Warehouse n.仓库= stockroom课文例句：Monorail owns no factories, warehouses or any other tangible assets. Tangible asset n.有形资产课文例句：同上句Lease vt.租用；租借= rent课文例句：It operates from a single floor that it leases in an office building in Atlanta. Freelance adj.做自由职业的课文例句：Freelance workers are designing the computers while demand is still low.Entrepreneur n.企业家课文例句：Groups of entrepreneurs form such a network to market an idea.Bidder n.出价人课文例句：They then sell it to the highest bidder and move on to produce another idea and to create another firm, with the money being supplied all the time by venture capitalists.Venture capitalist 风险投资家课文例句：同上句Subcontract out 分包；转包Liaise vi.联络Oversee vt.监管In-house adj.机构内部的Press release n.新闻稿Unit4词汇：Masculine adj.男性的Click with 合得来Undisputed adj.公认的Achilles’ heel 薄弱环节；致命的弱点Air Jordan 飞人乔丹（耐克公司旗下品牌）Skechers 斯凯奇（美国第二大鞋类品牌）Skateboarding n.滑板运动Buddy n.朋友；伙伴Sign up 签约雇佣课文例句：For much of its history, Nike’s destiny was controlled by its founders, Phil Knight and his running buddies, who signed up athletes in locker rooms and made the executive decisions.Locker room 更衣室Seniority n.资历课文例句：But by throwing together a diverse team of people with different backgrounds and different levels of seniority, Nike has found that it can keep many of its core attributes while adding new sources of inspiration.Core adj.核心的Attribute n.特质Apparel n.服装Ralph Lauren 拉夫·劳伦（美国时尚品牌）Icon n.标志；偶像Pitch vt.推销= promote课文例句：Then Grossman, whose career has included helping make Ralph Lauren into a retail icon, pitched the design ideas to Nike’s top retailers as stores within stores.Turnoff n.令人扫兴的东西In step with 与...一致= in line / accordance with课文例句：Nike’s footwear designers worked on 18-month production cycles—which made it hard to stay in step with the new styles and colors for women.Traffic n.客流量课文例句：For John Hoke, the real power of Nike Goddess is not about traffic at stores.Galvanise vt.使振奋Take off 突然取得成功课文例句：It was an opportunity to redefine and re-energise our entire brand around a market that was taking off.Neatly adv.整齐地Square n.正方形Map out 计划Exploit vt.充分利用Unit5词汇：Manipulate vt.操纵= handle课文例句：Are we being manipulated into buying brands?Corrupt vt.使堕落Grim adj.糟糕的；令人担忧的Showcase vt.展现Aspiration n.渴望Premium n.加付款；额外费用课文例句：For that, consumers were prepared to pay a premium.Marlboro 万宝路（香烟品牌）Lead n.领先地位Bombard vt.向...大量提供信息课文例句：Consumers are now bombarded with choices.Commercial n.商业广告课文例句：They are “commercials veterans” experiencing up to 1,500 pitches a day. Veteran n.经验丰富的人课文例句：同上句Pitch n.(美口)商品广告Cynical adj.愤世嫉俗的；爱嘲笑的Stamp n.特点；特质；Project vt.展现；确立（形象）课文例句：Not only will they need to be a stamp of product quality and a promise of a more desirable lifestyle but they will also have to project an image of social responsibility.Asset n.有利条件Distinctive adj.与众不同的Sophisticated adj.复杂的Emotional appeal n.情感诉求；感染力Couple vt.结合Embed vt.嵌入Catch-up TV 点播电视Exposure n.宣传Account for 是...的原因Unit6词汇：Corporate governance 公司治理Royal Ahold （荷兰）皇家阿霍德集团Scandal n.丑闻Overwhelming adj.难以应付的Apart adv.除去...Aggressive earnings management 激进性盈余管理Irregularity n.违规行为课文例句：That apart, the similarities between the two are striking, from the very bad corporate governance, aggressive earnings management and accounting irregularities to auditors whose role must be called into question.Auditor n.审计员课文例句：同上句Resignation n.辞职课文例句：On 24 February 2003 Ahold announced the resignation of its chief executive and finance director after finding that it had overstated its profits by more than C463m ($500m).Overstate vt.夸大课文例句：同上句Plunge vi.突然地下降课文例句：Its market value plunged by 63 per cent that day, to C3.3bn. In late 2001, it exceeded C30bn.Applaud vi.为...鼓掌表示赞赏Absolve vt.免除...的责任课文例句：Such a claim absolves Ahold’s bosses of responsibility for their acquisitions and dishonesty and ignores the persistent, firm-wide tendency to test the limits of acceptable accounting.In bulk 大批地课文例句：Most firms that buy in bulk get discounts from suppliers if they meet sales targets.Rebate n.（作为减免或折扣的）部分退款课文例句：The issue is how those rebates are accounted for.Book vt.登记Unit7词汇：(go) down the drain 白白浪费掉Disorienting adj.令人迷惘的Straightforward adj.直接的Sponsor vt.赞助课文例句：They range from public relations to direct mail and include consumer promotions (such as special offers), in-store displays, business-to-business promotions (like paying a retailer for shelf space), telemarketing, exhibitions, sponsoring events, product placements and more.Product placement 植入式广告Glossy adj.（杂志等）用高光纸印刷的Specialist adj.专门的Splurge vt.挥霍课文例句：And is it better to buy a series of ads on a specialist cable TV channel or splurge $2.2m on a single 30-second commercial during this year’s Super Bowl? Arm n.分支机构课文例句：Rupert Howell, Chairman of the London arm of McCann Erickson, points out that TV never killed radio, which in turn never killed newspapers.McCann Erickson 麦肯（广告集团公司）Relentlessly adv.持续地Cause n.事业；理想Shot n.画面；照片Plains n.大平原Intrepid adj.勇敢的Reassuring adj.令人安心的Sack vt.解雇。