On rhetoric and its translation in English and Chinese advertising
How to deal with Rhetoric in English Translation
How to deal with Rhetoric in English TranslationChapter One The Introduction of RhetoricWhat is rhetoric? Rhetoric, according to Longman Modern English Dictionary, is the art or science of communication in words. The study of how to express oneself effectively, generally speaking, is the main concern of rhetoric.We all know that language is the means of communication of man. But man is confined by many factors while applying this means of communication. These factors may be classified into linguistic factors and non-linguistic factors. Linguistic factors refer to the rules which concerning the language itself such as grammar. People must follow these rules in speaking and writing, otherwise they would not understood well; on the other hand, non-linguistic factors refer to the speaker’s or the writer’s wood, age, position, occupation and education etc. These aspects of audiences should be considered when speaking or writing. All the factors mentioned above contribute a lot to effectiveness, which reveals itself mainly in appropriateness and accuracy. In appropriateness, words and sentence patterns one chooses should suit them while speaking or writing. For example, adults should not use the language of children; teachers should not use vulgar language with their students. Meanwhile one has to pay close attention to the audience’s age, position, occupation and education etc. So one should vary one’s tone and way when speaking or writing to a different audience. In addition, we also consider the words and sentence patterns one chooses while speaking or writing should suit the communication occasions. For instance, on diplomatic occasions one’s wording should be formal and elegant; when at home one needn’t care so much about wording--- he might speak or talk more freely and informally; at academic conferences technical and specialized words are often used; while at parties people prefer humorous and witty conversations. In accuracy we should care that the words and sentence patterns chosen to express one’s ideas, feelings and intentions should be both grammatically correct and contextually proper. Otherwise misunderstanding or ambiguity will occur. For example, a student complained about the poor service and long queue in the dining hall in his English composition and expressed his worries like this: “Now eating has become a problem.”Obviously he made a mistake in diction. What he really intended to say is that “dining” has become a problem.From the above examples we can see that effective communication is based on precise and appropriate choice of words, sentence patterns and figures of speech etc. In other words, rhetoric is choice of linguistic means and choice of expression. So in sense we may say that rhetoric is “choice”. Rhetoric is not a kind of languagebeautifier, as is the view held by many English learners, but falls into language itself.There are various ways of using words figuratively. They are called figures of speech. Among the most common of them are:1.SimileIt is a comparison between two distinctly different things and the comparison is indicate by the word “as” or “like”.2.MetaphorIt is a kind of rhetoric. In the use of metaphor, we usually denote one thing refer to another with a similar quality. And it is an implied comparison, not expressed with the word “as” or “like”.3.PersonificationIt is to treat a thing or an idea as if it were human or had human qualities.4.MetonymyIt is substituting the name of one thing for that of another with which it is closely associated.5.SynecdocheSynecdoche refers to substitute a part for the whole or the whole for a part in rhetoric.6.EuphemismIt is the substitution of a mild or vague expression for a harsh or unpleasant one.7. IronyIt is the use of words which are clearly opposite to what is meant, in order to achieve a special effect.8.Overstatement and understatementIn overstatement the diction exaggerates the subject, and in understatement the words play down the magnitude or value of the subject.9.Transferred epithetA transferred epithet is a figure of speech where an epithet (an adjective or descriptive phrase) is transferred from the noun it should rightly modify to another to which it does not really belong. Generally, the epithet is transferred from a person to a thing or idea.10.OxymoronIn oxymoron apparently contradictory terms are combined to produce a special effect.Chapter Two Basic Principle of TranslationTranslation is an art, a bilingual art. Like painting, translation enables us to reproduce the fine thought of somebody, not in colors, but in words, in words of a different language. It is no easy job, not so easy as it is supposed. Do not think thatany one who knows a foreign language, say English, can invariably translate and translate well. No, not at all. Many can speak and write English well, but they cannot translate. And this difficult is greatly multiplied by the wide difference in vocabulary and sentence construction between the Oriental and Occidental languages.Translation is difficult to be mastered. Many experienced translators complain that they have had insurmountable difficulties in their work. Indeed, few people can translate a book without more or less making mistakes. Very few translated works can be recommended and taken as models. Strange to say, or is rather easy for one to translate an article from Chinese into English than to translate an article from English into Chinese, if one’s English is good enough to do translation work.As we know, translation is a representation or recreation in one language of what is written or said in another language. Strictly speaking, translation is a kind of science because it has a whole set of rules governing it and certain objective laws to go by in the process of translating just as other sciences do. From an artist point of view, translation, certain skills and technique are needed in order to attain clearness of style, and fluency in language.English and Chinese are two entirely different languages. Each has an individual and distinct system. On the one hand, there are some similarities between the two languages, as in the word order of subject and predicate and that of transitive verb and object. On the other hand, there are lots of dissimilarities between them both I morphology and in syntax. Because of this, we have to be familiar with both languages, especially with the wide difference in vocabulary, grammatical relations and sentence construction between there two languages.Translation, like painting, enables us to reproduce the fine thought of an author, not in colors, but in words of a different language. A translator must be quite at home in the two languages concerned and quite familiar with their characteristics, similarities and differences. He must have a thorough understanding of the original, its artistic features and the historical situation in which it was written. At times even a word or phrase takes much time to establish in translation. Yanfu once said: “It often takes as ling as ten days or even a full month to establish a term.” This is the common experience all veteran translators have shared. So translation requires patience and skillful treatment and various sorts of techniques.Whoever has a mastery of the art of translation can certainly produce fine translations. Those who know nothing about translation theory and techniques will never be able to turn out any satisfactory work. It is because translation is not only a science with its own peculiar laws and methods but also an art of representation and recreation.In his talk on literary translation published in 1954 Guo Moruo pointed out, “Translation is creative work. Good translation is as good as writing and may be evenbetter than it. Sometimes translation is more difficult than writing. A writer must have experience in life, but a translator has to experience what the writer has experienced. At the same time, a translator must not only be proficient in his mother tongue but also have a very good foundation in a foreign language. Therefore, translation is not easier than writing at all.” His analysis is really penetrating!The standard of translation is the criterion / yardstick of translating practice and the scale to balance whether the target article is good or not.We know the standard “信”, “达”, “雅” by Yanfu. But in order to avoiding to use this old expressing way, here I think the standard of translation should be summarized as the words “faith” and “smooth”.The “faith” is meant to be faith in the content of original works. The translator should express the content of original works completely and precise, and it has not to be any appearance of changing, deforming, omitting and deleting. The content is usual the facts to illustrate, reason to explain, view to describe in the works and the author wants to express the thought, concept, position and the emotion he / she leaked in the process of illustration, explanation and description.The “faith” also means to keep the styles of the original that, which includes the nation style, the era style, the writing style, and the language style of author. They can not be changed and broken freely, and they also can not be taken place by others. For instance, if the style of original text in colloquial one, it can not be translated into writing one. If it is vulgar one, it can not be translated into elegant one if it is western one, it can not be translated into eastern one. In a word, the target text must follow the original text, and show the readers the real colors. As Luxun said “翻译必须保存原作丰姿。
英语专业毕业论文题目
英语专业毕业论文题目•相关推荐英语专业毕业论文题目紧张又充实的大学生活即将结束，毕业生要通过最后的毕业论文，毕业论文是一种比较正规的、比较重要的检验学生学习成果的形式，毕业论文我们应该怎么写呢？以下是小编整理的英语专业毕业论文题目，欢迎大家分享。
英语专业毕业论文题目11、新闻英语的特点及其翻译2、网络英语及其翻译3、浅谈国际商务合同的翻译4、计算机英语的特点及翻译5、论中国古诗词的英文翻译6、广告英语的词汇特征与翻译7、浅谈汉诗英译的几个难点8、英文歌词翻译浅析9、文化差异与翻译10、文体学和翻译11、论商务英语翻译原则12、初涉外事口译的特点及翻译技巧13、外交会议中的口译错误现象及应对14、广播电视中的翻译艺术15、英汉称谓语的比较及翻译16、英汉成语跨文化研究与翻译策略17、指环王及欧洲奇幻文学专有名词翻译浅析18、从颜色词看英汉互译中的文化忠实与文化转化19、浅析颜色词的语义特征20、中西文化差异对商务谈判的影响21、中西思维方式差异的成因及表现形式22、从习语看中西文化差异23、中西言语禁忌对比24、中西方禁忌习俗比较25、从李阳的“疯狂英语”探讨英语教学中的情感因素26、浅谈学生口语交际能力的培养27、焦虑对大学生英语学习的影响及对策28、小学英语课堂的互动教学29、如何处理精读和泛读的关系30、如何对付英语阅读材料中的生词31、如何通过阅读扩大词汇量32、提高阅读能力和提高英语听力的关系33、英语听说读写四种技能的关系34、通过英语阅读提高英语写作能力35、英语快速阅读能力的构成成分36、中学生英语自主学习能力的培养37、英语教学中的语言焦虑及解决策略38、简笔画 -英语教学中简单高效的教学手段39、提高英语听力理解能力的策略和技巧40、电子辞典与英语教学41、文学批评方法之我见42、解读布莱克诗篇《老虎》的象征意义43、弥尔顿创作目的和结果的矛盾之我见44、华滋华斯诗歌的自然观45、简析《秋颂》的美学价值46、由《云雀颂》看雪莱的诗歌创作观47、论叶芝诗歌中的象征主义48、狄金森诗歌的现实意义49、论现代诗歌与后现代诗歌的异同50、解读《麦克白》的创作意义51、由海明威的《杀人者》理解客观叙述法52、解读福克纳的《干燥七月》53、中外文学作品比较54、不同英语文作品比较55、英文作品中的人物分析56、英文作品的社会意义57、英文作品的文体风格58、 Life with Struggle59、 A Character Analysis of the Heroine of Emma60、Thought of Marriage in Jane Austen ' s “ Pride and Prejudice ”61、An Analysis of Edgar Allan Poe ' s “ The Raven ” and “ Annabel Lee ”62、 An Analysis of the Source of Tess ' Tragedy63、 Heroism in Hemingway ' s Works64、“ Beauty is Truth, Truth Beauty ”65、 The Light of the Dark : the Greatest Works of Conan and Agatha66、 The Ambiguity in The Scarlet Letter67、 About the Symbolism in The Scarlet Letter68、 On Wuthering Heights69、 Money and Marriage70、 The Literature Characteristics in A Tale of Two Cities71、 Jane Eyre, a Symbol of Feminism72、 Desalination and Optimization73、 To Champ with the Changes74、 Hawthorne ' s Theory of Romance and The Scarlet Letter75、The Cuban Culture Contest of “ The Old Man and the Sea ”76、Comment the Themes of “ The Merchant of Venice ”77、 An Analysis of the Characters in Jane Eyre78、 The Real Theme of the Adventure of Huckleberry Finn79、 On the Bronte Sisters and theirs Writings80、 To Love or To Be Loved? Analysis of Major Characters in Wuthering Heights81、 Gothic Features in Wuthering Heights82、 The Beauty in Sense, in Sound and in Form83、 Return and Transcendence - Comment on the Bear and The Old Man and The Sea84、Comment on the Biblical Images in Paradise Lost, Paradise Regained, Samson Agonistes85、 Reexamination of Santiago - Hero of The Old Man and The Sea86、 Comparison of Gone with the Wind and The Collector - An Analysis of Women ' s Problem87、 Satire in Catch - 2288、 On Pair Work and Group Work and Their Use in English Language Teaching89、 Cultural Difference and English Teaching90、International Communication College Culture and Education91、 Initiation and Situation in English Learning Motivation92、 Cognitive Approach in Oral English Teaching93、 Self- access Learning s E'ffects on the Application of the Balanced Activities Approach94、International Communicative Activities into College English Language Teaching95、 The Application of Communication Approach to English Teaching96、A Comparative Study of Compliments: Cross-culture Perspectives97、 Cross-cultural Communication and English Teaching98、Increasing Cultural Awareness of English for Middle School Students99、How to Improve Listening Skills of the Secondary School Students in English Teaching100、 An Exploration of Body Language101、 The Linguistic Characteristics of Advertising English102、On the Merit and Application of Computer-assisted Instruction103、 Multiple Intelligence Theory and Language Teaching-Considering Student-Countered104、 Body Language on Nonverbal Communication105、Analysis of Language Characteristics in Advertising English106、 Proverbs and Culture107、 Body Language Functions in Cultures108、 Difference and Similarities of the Word: Black109、 Culture, Language and Communication110、 Euphemism ---Their Construction and Application111、 Culture Difference and Translation112、 Exotic Cultures Influence on English Vocabulary113、 The Future Emergence of Chinese English114、 Euphemism in English115、The Differences Between Chinese and Western Cultures and English Education116、 Differences Between American and English on Lexis117、 On Translation Methods of Numerals in Chinese and English118、 On the Du Fu ' s Poems Translation119、The Comparison and Translation of Chinese andEnglish Idioms120、 Loyalty in Translation121、 Equivalence and its Application in Translation122、 Cultural Equivalence in Translation123、 Onomatopoeia and its Translation124、On the Cross-Culture Pragmatic Failure in English Translation125、 Remarks on the Translation of Chinese Set-Phrase126、A study of English Transitional Words and Expressions 英语过渡词及表达法的研究127、Sex Differentiation and Sexism in English Language 英语中的性别及性别歧视128、Pragmatic Failures in Communication 交际中的语用失误探析129、Euphemistic Expressions in English Language 英语中的委婉语表达130、On the Functions of Ambiguity in English 论英语歧义的功能131、Cultural Factors and Limitations of Translation 翻译的文化因素局限性132、On Translation of Trademarks in Ads and Names of Export Commodities论广告商标、出口商品名称的翻译133、On Translation of Tourist Guide 论旅游指南的翻译134、On Translation of Computer Terms论计算机的术语翻译135、On the Writing and Translation of Foreign Trade contracts论涉外经济合同写作及翻译136、On Equivalent Translation and Its Application in E-C Translation论等效翻译及其在英汉翻译中的应用137、Lexical Gaps in Translation 英汉互译的词义差异138、Translation of Rhetoric Devices in EST科技英语修辞手法的翻译139、On “Negation”论正说反译、反说正译英语专业毕业论文题目21、航海英语教学中培养跨文化交际能力的意义2、医学检验专业双语教学的思考3、“微时代”下的军事医学英语微课教学研究4、浅析中医五行学说一些术语的英译5、传统美学视角下的散文翻译中情感美的传递6、目的论视角下的文学翻译策略研究——以《红楼梦》两个英文译本为例7、英汉句法的差异与翻译8、《长恨歌》中认知隐喻的翻译9、高罗佩《武则天四大奇案》英译之诗学探析10、诗歌翻译中的“意、音、形”之美——唐诗《江雪》四种英译的对比分析11、《红楼梦》角色姓名“归化”译法探究12、论戏剧翻译的可表演性原则13、《越人歌》的审美再现——从语内翻译到语际翻译14、早期西方汉学家英译《聊斋志异》中的跨文化操纵15、“西语哲”视域下的英汉句子形态的差异及启示16、中英文日常交际用语的差异探析17、网络环境下英语教学模式改革初探18、基于图式理论的高职商务英语专业听力作业设计研究19、翻译工作坊教学模式研究20、高校英语教学中目的语文化的渗透和本族语文化的回归研究21、新课改下高校教育硕士(英语)培养模式的探索与反思22、中小学英语衔接工作的探索与实践23、信息技术与高校英语教学整合研究24、探究基于计算机辅助模式的大学英语课堂教学情感因素25、开元数字化平台大学英语教学模式研究——基于建构主义理论26、非英语专业大学英语教师课堂话语的互动特征分析——以实习教师课堂为例27、西部农村中学英语写作在线同伴反馈和教师反馈的对比研究28、基于网络的高职英语自主学习生态化研究'))));基于网络的高职英语自主学习生态化研究29、小学英语课堂激励方法的应用策略研究30、高中英语以读促写的“读写一体化”教学模式探究31、研究生英语学术论文语体特征多维度对比分析32、MOOC下的中国职业英语教育改革探索与应对33、初中英语教学策略初探34、西北地区初中生英语自主学习浅见35、浅议小学英语教学中的词汇教学36、试析模块教学法在中职酒店英语教学中的应用37、英语词汇增长路线图理论研究38、语法及语法教学:从知识到技能的转变——D.拉森-弗里曼的语法观及语法教学刍议39、周作人的直译观及其嬗变40、新教学环境下的英语专业第二课堂建设分析41、论翻转课堂模式下英语课堂提问策略的转变42、支架式教学模式对中职英语教学的启示43、基于“输出驱动假设”的警务英语教学策略研究44、跨文化交际意识对商务英语翻译的影响45、从目的论视角浅谈英文电影片名中译46、浅析英语新闻标题的翻译47、论《论语》英译中的语用充实48、翻译目的论视角下的汉语典籍英译——以《论语》英译为例49、英美影视作品中“神翻译”的定义及方法探析50、电影片名翻译的跨文化解读51、“讨论”与“演讲”相结合的大学英语课堂教学实践52、单词配对法对双语词汇翻译的影响53、素质教育视野下农村中小学教师心理资本开发与学生英语学习的关系54、硕士研究生公共英语课程的元认知策略55、语境中语块的加工及其影响因素——以中级汉语学习者为例56、激发和培养学生英语学习兴趣之管见57、浅谈如何提高小学英语教学质量58、如何更好地利用多媒体辅助英语教学59、平行文本视域下的企业简介汉英翻译策略研究60、文化差异的导入对大学英语教学的意义英语专业毕业论文题目31、“Over”的意象图式、隐喻意义及跨语言映射规律研究2、英语学习词典中形容词源强化词的处理研究3、英语学术论文摘要中被动句的语篇功能分析4、语调对揭示英语听力材料中隐含信息的作用5、美国情景喜剧《成长的烦恼》中的言语幽默的产生及其汉译6、从功能对等理论看电影《功夫熊猫2》的字幕翻译7、评价理论态度视角下中国高校网站英文简介的态度意义研究8、基于会话原则对情景喜剧《生活大爆炸》言语幽默的修辞分析9、毕业典礼演讲语篇的系统功能分析10、系统功能语法视角下的服饰广告语篇分析11、语域理论视角下的幽默研究12、英汉基本颜色词的文化内涵对比研究13、从汉译英看汉语对中式英语产生的影响14、系统功能语言学视角下英语政治新闻语篇中的名物化现象研究15、商务英语口译中的跨文化语用失误16、 2012年**竞选视频“前进”中人际意义的多模态分析17、基于语料库的《红楼梦》说书套语英译研究18、莫言作品在英语世界的译介19、英语话语中责任型情态表达度的研究20、接受美学理论视角下情景喜剧的字幕翻译研究21、英文广告中的情态人际功能分析22、 **就职演说与上海科技馆演讲系统功能语法对比分析23、中外学者学术论文引言部分中综述性动词使用特征的对比研究24、内向型汉英词典中成语条目的译义策略25、英语介词短语功能识别及其在翻译中的应用26、 TED文化交流类演讲的概念功能分析27、赛珍珠《水浒传》翻译研究28、海事新闻中的词汇衔接研究29、国际商务期租合同中指示语的语法化研究30、基于语料库的商务信函中谢意词的修饰语研究31、《功夫熊猫》字幕翻译中的跨文化传播因素32、新闻语篇中转述话语的批评性分析33、罗格2008和2012奥运开幕致辞的预设触发语研究34、对《基督教科学箴言报》就2012年中日**争端报道的批评性话语分析35、搭配词典中复合名词处理的改进36、从认知的角度解读英文新闻标题中的动词名化现象37、高阶英语学习词典的多模态释义研究38、英语学习词典中同词反义现象的处理策略研究39、英文产品说明书中情态动词的认知研究40、图形-背景理论下英文广告仿拟语的认知研究41、美国2012年总统竞选辩论中情态附加语的人际意义分析42、 NBA即席解说的人际意义研究43、 **总统医疗改革演讲的批评话语分析44、基于语料库的中国学者和英语母语学者英文经济管理类论文模糊限制语使用对比研究45、模糊修辞的语用功能46、英语身体词汇一词多义的概念隐喻分析47、英汉基本颜色词跨范畴现象对比研究48、英汉借词范畴化认知研究49、解构视角下翻译中的二元对立分析50、汉英广告语篇中的预设研究51、英汉植物隐喻的跨文化理解研究52、《推销员之死》中话语标记语之语用研究英语专业毕业论文题目41 从《远离尘嚣》看偶然与巧合2 从亨伯特看纳博科夫的流亡观3 透过餐具看中西方饮食文化4 从女性主义角度解读《太阳照常升起》中的女主角——勃莱特5 从文化视角探讨隐喻的翻译6 从生态批评角度看威廉·福克纳的《熊》中人与自然的关系7 从功能对等角度分析常用英语修辞格汉译8 任务型语言教学法的优势9 自我身份的探寻—评拉尔夫·埃里森《看不见的人》10 浅析英文报纸中体育新闻用语的模糊修辞11 从电影《肖申克的救赎》和《当幸福来敲门》中探究美国人的个人主义12 中美恭维言语行为跨文化比较研究13 表现主义技巧在《推销员之死》中的'运用14 中国非英语专业学生在英语学习中使用元认知策略的情况调研15 浅析英语中六种基本颜色词的英美文化内涵16 浅析广告翻译中的文化顺应处理17 从文化角度分析中美房地产广告的差异18 浅析动画《加菲猫》和《加菲猫之双猫记》中的享乐主义和利己主义19 圣经原型解读《弗洛斯河上的磨坊》20 论《卡斯特桥市长》中哈代的进化向善论思想21 顺从的女人——分析《荒凉山庄》中埃斯特的形象22 从中美传统节日对比看节日的文化内涵23 成人的童话——《爱丽丝漫游奇境记》中象征主义的体现24 简析网络时代英语全球化25 《查泰莱夫人的情人》的生态女性主义解读26 从社会文化价值方面比较中美情景喜剧差异27 论《喧哗与骚动》中昆丁的宿命28 《蝇王》的启示：理性的呼唤29 中文旅游文本英译中的歧义现象分析30 从中美婚宴差异看集体主义和个人主义31 影响非英语专业大一新生口语输出的因素32 《走出非洲》：走出迪内森的矛盾态度33 旅游宣传资料中的误译与解决方法34 从女性主义角度解读华顿《纯真年代》中的埃伦35 电子词典与英语学习36 英语习语与基督教37 《伤心咖啡馆之歌》中爱米利亚性别身份分析38 从关联理论的角度欣赏幽默翻译39 英语缩略语及其语用功能40 英专和非英专学生英语作文中错误的对比研究41 武汉方言对英语语音的影响及其对教学的启示42 中西行星命名的文化探源43 英语新闻中的新词44 中国古典诗歌英译中对“三美”理论的探索45 从电影《七宗罪》浅析原罪46 浅论体态语的社会功能47 中西思维方式差异对中英语篇的影响48 中国和西方国家婚俗的比较49 浅析合作原则的违背在广告语言中的运用50 浅析电影《推手》中中美家庭的文化冲突51 从广告语言看中美文化价值观差异52 用言语行为理论浅析英语广告中的双关语53 论新闻英语汉译中的归化与异化策略54 以Of Study(《论读书》)的两个中译本为例浅析译者主体性55 美国二十世纪六十年代反战文化研究56 中国英语热的真相——文化帝国主义57 中美恭维语对比研究58 论民族中心主义与美国媒体近年来涉华报道59 从文化的角度看中美商务谈判风格的差异60 《推销员之死》中威利与比夫的父子关系61 从拉康的镜像理论看杨克的悲剧根源62 从正负值面子理论简析中美面子差异63 中国菜名翻译中的文化翻译策略64 从旧南方到新南方——斯佳丽·奥哈拉在内战前后的成长历程65 探究家乐福公司的企业文化:基于其网站内容的文本分析66 汉语对英语写作词汇的负迁移作用67 《美国悲剧》的消费文化分析68 从二语习得角度对比分析英语习语学习中的翻译导向模式与文化导向模式69 礼貌原则在英文商务信函中的应用70 南方哥特式小说特征在《心是孤独的猎手》中的体现71 城市公示语的汉译英探索72 归化与异化理论在汉语歇后语翻译中的应用73 《婚礼的成员》中弗兰淇·亚当斯双性同体现象的研究74 论《喜福会》中的文化冲突与共存75 广告语言模糊性的语用研究76 利用美剧进行英语听力自主学习77 大学生英语口语学习动机研究78 从文化视角看中国白酒广告79 从功能翻译看《围城》英译本中文化信息的传递80 对《达罗卫夫人》中克莱丽莎和塞普提默斯形象的研究81 公示语汉译英错误及对策探析82 探究美国安利公司的企业文化：基于其网站内容的文本分析83 运用写长法促进英语写作能力的提高84 中美“面子文化”对比分析85 英汉恭维语和告别语的对比分析86 英汉爱情隐喻的对比研究87 新闻英语汉译的翻译技巧浅析88 中美家庭文化比较89 从文化的角度浅析中美企业人力资源管理的差异90 华中农业大学英语专业学生高级英语学习状况调查91 跨文化交际中中西方馈赠礼仪刍议92 解读《双城记》中的人道主义思想93 论《了不起的盖茨比》中的消费主义94 从戴姆勒克莱斯勒事件看文化因素对跨国企业合并的影响95 对中美离岸外包过程中跨文化交际案例的分析96 从"老友记"中看合作原则在英语称赞语及其回应语中的应用97 浅论美国文化与美语词汇98 英汉植物词语联想意义的跨文化对比99 一个被忽视的“准则英雄”——论《永别了，武器》中的女主人公凯瑟琳。
Rhetoric and Translation._Huang
Ⅱ. Fallacy about Translation
Ⅲ. Principle of Translation
the source-language-oriented principle: the author is the most important and readers should stretch out to reach the author the target-language-oriented principle: readers of the target language are the most important and the author should change his expressions to make it more acceptable.
We just can not make out the true essence of the diction though we check up various dictionaries of idiomatic usages may not help.
Why? The obstacles most probably are rhetorical techniques employed in it. Indeed, a translator can hardly understand the original without knowledge of rhetor ,we can neither correctly express the original thoughts ,spirits and its styles nor weaken the original without right reflection of figure of speech . Rhetoric in translation is a huge issue, therefore, people properly handing the translation of the rhetoric is necessary.
英语论文题目300个(1篇)
英语论文题目300个(1篇)英语论文题目300个第1篇：英语论文题目（一）：1、Characterization in Charles Dickens’ Novels 狄更斯小说中的人物塑造2、A Study of Student-Centered English Vocabulary Teaching以学为中心的英语词汇教学3、On Teacher-Learner Classroom Communication 论教师与学之间的课堂交流4、The Cognitive and Affective Factors in Task-based English Teaching英语任务型教学中的认知和情感因素5、Methods and Procedures in Language Teaching 语言教学的方法及过程6、On the Feasibility of Communicative Approach in China谈交际法在中国的可行性7、Rhetorical and Narrative Devices in A Farewell to Arms《永别了，武器》的修辞与描述手法8、The Use of Nouns in English 英语中名词的使用9、Sex Differentiation and Sexism in English Language论英语中的性别现象及性别歧视10、Semantic Analysis of Nominalization in EST 科技英语名词化语义分析11、A Study of the Translation of Sports Terms 体育专有名词的翻译12、Relations of Speed and Understandability in Reading Comprehension阅读理解中速度与理解性之间的关系13、Points of View and the Mode of Discourse in Vanity Fair论《名利场》的观点及言语方式14、Information Theory and Translation 信息论与翻译15、A Probe into the Feminist Idea of Jane Eyre 《简爱》男女平等思想的探索16、The Translation of Proper Names 专有名词的翻译17、On the Words and Expressions Belittling the Female 蔑视女性的词汇和表达法18、Influence of Mark Twain’s Works in China 马克吐温的作品在中国的影响19、The Application of Communicative Approach Techniques in Modern Foreign Language Teaching and Learning 交际法的教学手段在现代外语教学中的运用20、A Brief Comment on O’Henry Short Stories 亨利的短篇小说述评21、A Comment on Hardy’s Fatalism 评哈代的宿命论22、The Negation in Translation 论正说反译和反说正译23、On the WritingTranslation of Foreign Trade Contracts论涉外经济合同写作翻译24、Linguistic Features of Business Contracts 商务合同的语言特征25、On the Learning Strategy of English as a Foreign language 谈英语的学习策略26、A Brief Analysis of the Heroine Personality in Jane Eyre《简爱》的主人翁个性分析27、Relationship between … Theory and Language Research论…理论与语言研究的关系28、Cross-culture Failures by Chinese learners of English中国英语学习者跨文化交际中的误区29、The EC Translation of Metaphors 暗喻的英汉翻译30、On the Poetry of William Wordsworth (-) 评议沃兹沃斯的诗歌31、The Ways of Expressing Emphatic Ideas in English英语中强调语气的表达方式32、Euphemistic Expressions in Foreign Affairs 外事用语中的委婉表达33、Humor and Satire in Pride and Prejudice 《傲慢与偏见》的幽默与讽刺34、Personality Factors to the Success of ForeignLanguage Learning个性因素在外语学习中的作用35、Translation of Rhetoric Devices in EST (English for Science and Technology)论科技英语中修辞格的翻译方法36、The Theory of “Dynamic Equivalence” and its Application in EC Translation等效翻译理论及其在英汉翻译中的应用37、On the Tragedy of Loman’s Family in Death ofA Salesman《推销员之死》中罗曼一家的杯具38、On Winston Churchill’s Prose Writing 评邱吉尔的散文写作39、On the Principles for Translation 浅议翻译原则40、On Translation of Trade Names and Names of Export Commodities论商标出口商品名称的翻译41、On Attitudes and Motivation in Second Language Learning论第二语言学习的态度及动机42、A Comparison between the Themes of Pilgrimage to the West and Pilgrim’s Progress《西游记》与《天路历程》主题的比较43、On the Development of Jane Eyre’s Character 论简爱的性格发展44、The Characteristics of Computer Language Vocabulary 计算机语言词汇的特点45、A Study of Native American Literature 美国本土文学的研究46、The Linguistic Charms of the Adventures of Tom Sawyer《汤姆索亚历险记》的语言魅力47、Choice of Correct Words in Translation在翻译中如何准确选词48、Lexical Gaps in Chinese and English Inter-Translation 英汉互译的词义差异49、On the Criteria of Translation 议翻译标准50、On the Importance of Translation Theory 翻译理论的重要性51、About Transform of Parts of Speech in Translation 论翻译中词性的转换52、Relationship of Age to SLA (Second Language Acquisition)论年龄与第二语言习得的关系53、Study of “Hemingway Style”论“海明威风格”54、Cultural Differences and Idiomatic Expressions in Translation论翻译中的文化差异及习惯表达法55、Body Language Difference in Meaning in Cross-cultural Communication体态语在跨文化交际中的意义差异56、Comment on Bernard Shaw’s Dramatic Art 评肖伯纳的戏剧艺术57、Parallelism in English英语中的排比现象58、Error Analysis in English Learning as a Foreign Language英语学习中的错误分析研究59、On the Vividness and Images in Poem …论《…》诗文的动性与比喻60、Linguistic Taboos in Chinese and English Languages 谈汉英语言中的禁忌现象61、Syntax in John Milton’s Paradise Lost 弥尔顿的《失乐园》的句法探讨62、Influence of Science and Technology on English Vocabulary科学技术对英语词汇的影响63、The Understanding and Translation of Attributive Clause定语从句的理解与翻译64、Pragmatic Failures in the Cross-cultural Communication跨文化交际中的语用失误65、Similarities and Dissimilarities of British and American English论英式英语和美式英语的异同66、The Function of Grammar in English Study 英语学习中语法的功能67、On the Poetry of Robert Frost (-) 评议弗罗斯特的诗歌68、English Classroom Teaching: Teacher-dominant or Student-centered英语课堂教学――教师主宰还是学中心69、On the Functions of Ambiguity in English 论英语歧义的功能70、Jane Austen and the Heroine in Pride and Prejudice简奥丝丁和《傲慢与偏见》的女主人71、On T。
rhetoric and translation
结语
通过比较英汉公益广告的修辞与翻译，能进 一步理解翻译公益广告时的关键是把握语 篇的主要语意功能，然后根据语篇进行大 胆的修辞手法的转换，尽量发挥译入语的 特长，使译文在整体上与原文等效。通过 公益广告从修辞角度的翻译，使人们加深 对异域文化的理解。
炼句
炼句修辞法主要用在语句层次上的修辞 活动中, 即对句式作正确的调配和锤炼, 以适 应译文语言的结构要求。以英—汉翻译为 例, 两种语言在句子结构和表达形式上都有 各自的特点, 在英译汉时则须充分照顾汉语 的语句特点。
Since ancient times minerals and their utilization have influenced the development of production.自 古以来矿物及其利用就影响了生产的发展（《英 语 地质类》）这个译文可谓在形式上与原文一 致, 可惜是一个歧义翻译。“ 影响了生产的发展” 容易使人误解为“妨碍或者阻碍了生产的发 展” , 而原文的含义是“促进或推动了生产的发 展” 。
1. 谐音
居高不要“淋”下，爱邻即是爱己。（某居 民小区的广告）
“艾”与被爱，连着红丝带。（关爱艾滋病 患者）
Red ribbon: the link of love. （译文没有实现 “谐音”修辞等译，用英语中暗喻的修辞 简明地点出“Red ribbon”在关爱艾滋病患者 中的作用。）
2. 夸张 也许，你的指尖夹着他人的生命——请勿吸 烟。（某医院的墙壁上的一则禁烟广告） 指尖非常细小，然而手指夹着的香烟却给人 们带来极大地危害，这种夸张的手法使读 者看到广告后，迅速对吸烟的危害感到不 寒而栗，温和公益广告的初衷。
Influence在句中作to have an effect on the condition or development of解，与modify同义。 根据这种理解, 我们对译文句式稍作调整, 将 “影响了生产的发展” , 改译为“对生产的发 展产生了影响” 使歧义得到排除。
A Study on the Characteristics and Translation Str
US-China Foreign Language, October 2021, Vol. 19, No. 10, 270-275doi:10.17265/1539-8080/2021.10.003A Study on the Characteristics and Translation Strategies ofEnglish News HeadlinesLU Danli, ZHANG LeUniversity of Shanghai for Science and Technology, Shanghai, ChinaWith the rapid development and gradual maturity of the information age, the news media has become the basicmedia for people to obtain information from all over the world. Due to the differences between English and Chinesein cultural background, rhetoric tradition, and linguistic expression, news translation is confronted with thechallenge of overcoming language barriers in information transmission. The headline is the soul of news anddetermines the attention of news. Mastering the headline information can help readers effectively understand thegist of the news. Therefore, when translating English news headlines, we should first understand the characteristicsof the headlines and apply translation strategies in a targeted way. By analyzing the characteristics of newsheadlines, this paper studies the principles and strategies of translation of English news headlines.Keywords: linguistic characteristics, English news headlines, translation strategiesIntroductionThe headline of a newspaper story usually gives the main idea or the gist of the story. It is a very importantpart of a news report. This paper will discuss the characteristics and translation strategies of English news headlines. This paper consists of three major sections. Section one introduces major characteristics of English news headlines. Section two describes the translation principles of English news headlines. Section three discusses the translation strategies of English news headlines. The final section will conclude the whole paper. Characteristics of English News HeadlinesConcise and Vivid ExpressionThe purpose of a headline is to give a summary of what is going on in the news so that readers can quickly get to the heart of the story. In order to meet the requirements of the popularity of English news headlines, short and simple words are often used. This can not only save the space of the newspaper, but also enable more readers to understand English news and improve the readability and practicability of English news. So, acronyms appear frequently in English news headlines, especially in the description of organizations. Appropriate shortening of some common words in news headlines can not only reduce the length of news headlines, but also enhance their novelty. Abbreviations are roughly divided into two categories. One category includes shortened words. For example, “expo” is the abbreviation of “exposition”. The other categoryLU Danli, Master, postgraduate student, College of Foreign Languages, University of Shanghai for Science and Technology, Shanghai, China.ZHANG Le, Doctor, associated professor, College of Foreign Languages, University of Shanghai for Science and Technology,Shanghai, China.All Rights Reserved.CHARACTERISTICS & TRANSLATION STRATEGIES OF ENGLISH NEWS HEADLINES 271combines the capital letters of each word in a phrase into one word, such as AQ (Adversity Quotient), EST(Eastern Standard Time). No matter readers are familiar with them or not, they can find the full names ordefinitions of them in news chapters.“Newness” is the life of news language, which is determined by the content of news reports. In order to keep close to social life and grasp the pulse of the times, news reports need to create a large number of newwords to spread new ideas and fashions, so as to attract public attention. Therefore, frequent use of new wordsis a prominent feature of English news, which usually includes two types of situation (Xu, 2018). In onesituation, a new meaning is derived from an old word, such as “clone”, which means “copy” now. In the othersituation, a new word is purely created, such as “computernik”, which means someone addicted to computers.News reports have a high requirement for information dissemination and effectiveness, so words often change their part of speech (such as from a noun to a verb, or vice versa). For example, the headline“Cooperative Operation Profits Farmers” has changed “Profit” from noun to verb, making the headline moreconcise and clear. In addition, English news has wide audience, so a large number of easy-to-understand wordsare used to enhance the overall accessibility of the headlines. Among them, using proper nouns and specialnames to refer to specific meanings is one of the ways to improve the popularity of the headlines. For instance,it is common to use the name of a building or place to refer to a country, such as “the White House” for theUnited States and “the Louvre” for France.Distinct Grammatical FeaturesThe grammar of English news headlines is different from that of normal use and has its unique characteristics. The news story that appears in the newspaper has already happened; so according to the basicrules of grammar, it needs to be expressed in the past tense. But the use of past tense deviates from the essentialcharacteristic of news. In order to enhance readers’ experience of news events, editors should abide by thespecial principle of “news present tense”, and use the simple present tense to formulate news headlines (Zhu,2008).A news headline should be a complete sentence, but in order to be concise and highlight importantinformation, function words such as articles, auxiliary words, link verbs, conjunctions, and pronouns are oftenomitted from the headline on the premise of not affecting the expression of the main theme of the news. In thisway, the length of the headline is shortened to a large extent, so as to avoid procrastination and redundancy. Forexample, the headline “It’s Time to Organize Your Book” could be shortened to “Time to Organize YourBook” and the headline “Japan Is in Danger of Reform” could be shortened to “Japan in Danger of Reform”.Punctuation marks are auxiliary recording symbols of the written system, which can divide meaning groups, substitute words, emphasize information, and highlight the sense of reality (Zhang, 2020). Punctuationmarks can make news headlines simple and lively, leaving people with thinking space. Headlines focus onstructural clarity and often use three types of punctuation. The first is comma, which is used to replace theconjunction “and” to save space, such as in the headline “US, Japan Meet in Women’s World Cup”. Thesecond is dash, which is often used to quote a statement to make the headline more intuitive and clear. Forinstance, the headline “Next iPhone Update Will Let You Disable Intentional Slow Down—Tim Cook” meansthat Tim Cook says that next iPhone update will let you disable intentional slowdown. The third is colon, whichis used to mean “to say” or “to think” or to replace the related verb “to be”, so as to make the headline moredirect.All Rights Reserved.CHARACTERISTICS & TRANSLATION STRATEGIES OF ENGLISH NEWS HEADLINES272 Abundant Rhetorical FeaturesIn order to highlight the novelty of English news headlines, rhetorical devices are often used in order to achieve humorous, vivid, or ironic effects. The first type is pun. In a specific context, homophone or polysemy can be used to generate double meaning. In English, there are a lot of words with the same spelling but different meanings. Applying this kind of puns in news headlines can increase their connotation and arouse readers’ interest. For example, the headline “Champagne Economy or Bubble Economy?” highlights the difficulty of maintaining production in France in the economic decline caused by champagne losses. And when headlines are created, champagne can be used to both illustrate economic losses and allude to the bubble economy. Pun can not only induce readers’ associations, but also add humor or irony to headlines.The second type is exaggeration, which can quickly attract the attention of readers and enhance the influence of the headline, causing readers’ imagination of news content. However, editors should highlight the essence of the matter when applying exaggeration so as to avoid overreaching. For example, “A Vow to Zip His Lips” not only rhetorically indicates the action of “sew up the lips”, but also can be translated as “keep a secret”.The third type is euphemism. For taboo contents in a specific culture, the direct expression is not elegant, so obscure and polite words can be used to express them, which makes the language more appropriate and generally accepted by the public. For example, after Watergate, people often use the word “Watergate” to describe similar political events, followed by “Monica Scandal” and “Korea Scandal”.The fourth type is alliteration and end rhyme. “Soldiers Salary Soars”, for example, is a headline with each word starting with an “S”. From the perspective of lexical meaning, “Rises” or “Goes High” can replace “Soars”, but the beauty of rhythm in the original headline will be lost. It can be seen that alliteration could more easily attract readers’ attention and leave a deep impression on readers. In the headline “After the Boom Everything Is Gloom”, “Boom” is similar to “Gloom” in the form of final rhyme. End rhyme can not only enhance readers’ audio-visual pleasure, but also stimulate readers’ interest in this news content. In addition, the double rhyming rhetoric of “alliteration + end rhyme” makes English news headlines more orderly, which has a strong sense of rhythm. In the headline “From Monster to Martyr?”, “Monster” and “Martyr” have completely opposite meanings but with the same pronunciation of the first and the last sound. The simultaneous appearance of alliteration and end rhyme, which concentrates on a single person in a news headline, is highly ironic and highlights the excellent writing skills of news editors.Translation Principles of English News HeadlinesAccuracyIn the translation of English news headlines, the first principle is to ensure the accuracy of the headlines, which is not to go against the original author’s idea and which is to grasp the important content of the news. Once the key content of the news is not grasped in the translation, the translator may not be able to feel the error of the translation, trapped in the dilemma of catching the meaning of words literally. The accuracy of the news headline directly determines the quality of the whole report, so it should be regarded as the primary standard in the translation and the theme content of the news should not deviate. As Chinese and foreigners have different ways of thinking, it is necessary to take into account cultural differences and accurately express the connotation and mood of the news headlines.All Rights Reserved.CHARACTERISTICS & TRANSLATION STRATEGIES OF ENGLISH NEWS HEADLINES 273RefinementWhen the requirement of accuracy is met, another important point of translation of English news headlines is refinement. Due to the differences between languages, it is difficult to find the corresponding words inChinese for some words in English, which leads to procrastination in translation. Therefore, it is necessary toensure the refinement of translation. In order to ensure that the headlines achieve the effect of refinement,translators need to analyze the headlines of English news. Abbreviations are often used to make English newsheadlines more concise, so abbreviated words can also be used in translation, which is also a common methodfor translating English news headlines.VitalityWith the special nature, English news headlines have a unique way of presentation. In most cases, news headlines are often made vivid by rhetorical devices. A good news headline can not only make readersunderstand the important content of the news, but also stimulate readers’ interest and deepen readingimpression. However, due to cultural differences, translators must have a deep understanding of the culture ofrelevant English-speaking countries, and fully consider the Chinese language and culture to translate withappropriate words. In addition to ensuring the similarity in form, it is more important to ensure the mutualcommunication of connotation, so as to express the original charm of language.Translation Strategies of English News HeadlinesLiteral TranslationWhen English news headlines are clear and easy to understand, literal translation can be used. The greatest advantage of literal translation is that it retains the language features, expression forms, and content meaning ofthe original text. Although there are some differences between Chinese and Western cultures, people have a lotin common in terms of feelings and thinking patterns. Therefore, literal translation is the most commontranslation method and also the preferred strategy of translators.Free TranslationIf literal translation cannot accurately express the content of the original headline, or its readability cannot be accepted by the reader of the target language, free translation can be considered. In general, free translationdoes not need to strictly maintain the original structure, but only needs to clearly and completely express itscorresponding meaning, without paying attention to too many details in grammar. But this does not mean thatthe translator can freely adjust the patterns and structure; instead, the translator must translate on the basis ofthe original meaning. It allows readers to capture the true content of news from hidden information. Forexample, the headline “Believing the Believers” can be translated into “人类的信仰” and “Looking Back toLook Ahead” can be translated into “回首往昔，展望未来”. Free translation can not only accurately expressthe meaning of the original headline, but also better reflect the rich and profound connotation of Chinese.Amplification Method in TranslationIf the readers of target language lack the relevant background knowledge, the addition of annotations or related information becomes necessary. For instance, the translation of “Tyson’s Trade Treatment” is “美国女贸易经济学家泰森的贸易对策”. For the readers familiar with the content of the original text, “Tyson” in theheadline is easy to understand. Accurately grasping the main point, however, can be difficult for the targetreaders, who will mistake “Tyson” for a champion boxer. Therefore, it is necessary for the translator to add All Rights Reserved.CHARACTERISTICS & TRANSLATION STRATEGIES OF ENGLISH NEWS HEADLINES274 some information about Tyson as an economist, so that the target audience can accurately receive the information. As another example, the translation of “Jack Ma: Don’t Use Trade as a Weapon” is “马云出席达沃斯：不要把贸易当作武器”. The original headline only tells what Ma said, but the translator added specific conference details to help the target readers better know the news information. The translated version gives the readers background information on Ma’s stance on the trade war. Such translation is helpful to improve the accuracy of expression and shorten the distance between events and readers. More importantly, it can stimulate the reader’s interest to continue reading.Method of Using Rhetorical DevicesAlthough news needs to be concise and accurate, distinctive headlines are a magic weapon to attract readers. The use of various rhetorical devices can make a news report sparkling. If the headline contains some rhetorical devices, such as puns, metaphors, and rhymes, the translation should also use the corresponding rhetorical devices, in order to achieve the same rhetorical characteristics as the original as much as possible. For instance, the headline “After the Booms, Everything Is Gloom” is translated by “一别繁荣，一片愁容”. “Boom” and “Gloom” form the end rhyme and the Chinese translation perfectly shows the rhyme feature of the original through “Rong” and “Rong” with the same pronunciation to form the end rhyme. Also, the two “yi” achieve the effect of alliteration, fully showing the rhetorical effect with a feeling of unity. As another example, the headline “A Bowl of Soup a Day Could Keep the Pounds at Bay” applies the pattern of an old saying “An Apple a Day Keeps Doctor Away”, achieving the rhyme effect. So, it can be translated by “一天一碗汤，脂肪减光光” by imitating the format of this proverb. This translating method not only accurately conveys the intended meaning of the original headline, but also makes the news headlines more interesting.Conversion Between Positive and Negative Words In the process of translation, we should also pay attention to the different nature of words between countries and understand the context of the original news. For example, in the headline “The Chinese Market, a Bottomless Pit”, the phrase “A Bottomless Pit” in Chinese has a negative meaning. If we literally translate it into Chinese, the Chinese market will be described as derogatory. Through reading the content of the news, the phrase “A Bottomless Pit” comes from the mouth of the president of the famous sports brand Nike, which happened when he inspected Shanghai. After analyzing the context, it can be found that what he wants to express is that the market potential of China is great. In this headline, if the relevant context and expression of the words are not analyzed, it is easy to cause negative understanding and even affect the relationship between the two countries. Therefore, in the process of translation, we should focus on the meaning of each word in different countries to make it fit with the original context, so that we can translate and express it accurately and play a positive role in communication.ConclusionNews headlines, whether in Chinese or English, reflect their own language and cultural characteristics. So, the translation of news headlines is not only the conversion between different languages, but also a cultural communication which must be carried out on the basis of the characteristics of English news headlines. In the process of translation, translators will be affected by many cultural differences, such as different cultural backgrounds, thinking patterns, and historical allusions. Therefore, it is particularly important to adopt different translation strategies according to the specific situation.All Rights Reserved.CHARACTERISTICS & TRANSLATION STRATEGIES OF ENGLISH NEWS HEADLINES 275The purpose of news headline translation is to enable the readers of the target language to accurately obtain the information in the source language. Readers tend to pay more attention to the content of the originalnews headline, but less to its form. In order to ensure the readability of the news headlines, translators shouldnot only accurately convey the information of the original headline, but also make the target language conformto the reading habit and thinking mode of the readers. Only in this way can the cultural information hidden inthe original news headlines be excavated and transmitted accurately and effectively, which helps readers of thetarget language better understand the news content.ReferencesDuanmu, Y. W. (2011). Functions and language features of English newspaper headlines. Foreign Languages Research, (2), 43-45.Dou, H. L. (2016). Lexical features and translation strategies of news English. News Junkie, (2), 66-68.Xu, M. W. (2018). News English and translation. Beijing: China International Translation Press.Zhu, Y. G. (2008). Linguistic features & translation. Shanghai: Shanghai Jiaotong University Press.Zhang, X. (2020). English news headline translation based on functional theory. Journalistic Research Guide, (1), 225-226.All Rights Reserved.。
英语翻译论文题目
On Translation of English Neologism浅谈英语新词的译名
Chinese Translation Skills of English Business News英语经济新闻汉译技巧
An Analysis of Common Errors and the Standard Translation of Office Signs办公室标示语翻译中常见错误的分析及翻译规范
A Comparative Study of the Two English Versions of Teahouse《茶馆》两个英译本的比较研究
A Review of the Cultural Differences Between China and America -Based on the Comparison of Obama and Hu Jintao's Speeches从奥巴马与胡锦涛的演说审视中美文化差异
A Comparative Study of the Two Chinese Versions ofThe Art of Life《生活的艺术》两个汉译本的比较研究
On the Contextual Adaptation Theory Embedded in Film Title Translation
关于语境适应论在电影片名翻译中的嵌入
A Study on English Translation of Chinese Idioms from a Memetic Perspective模音论视角下汉语习语英译探究
On E-C Translation of Brand Names from Perspective of Functional Equivalence从功能对等理论看英文商标的汉译
翻译论文选题方向汇总
The Characteristics of Athletic English and Its Translation体育英语的特点及翻译翻译The Semantic Contrast of Color Words between English and Chinese and their Translation中英颜色词的语义对比及翻译翻译Chinese Reduplicated Words and their Translation into English汉语叠词及其英译翻译Brand Translation商标翻译翻译On Translating Methods of Numerals between Chinese and English中英数字的翻译方法翻译Literal and Free Translation in the Translation of Advertisement Headlines and Slogans广告用语的直译和意译翻译On the Translation of Chinese Trade Mark into English中文商标的英译翻译Culture Differences and Translation文化差异和翻译翻译Charactecistics and Translation of Adventisement广告英语的特征及其翻译翻译Principles and Methods on Brand-Translation商标翻译的原则和方法翻译The Study on Features of Advertising and its Translation 广告语的点及其翻译翻译Non-Correspondence in English-Chinese Translation of Color Words中英文翻译中颜色词的非对应翻译A Study on the Translation of Movie Titles电影片名的翻译翻译On the Cultural Signification of Animal Idioms and Translation动物俚语文化含义与翻译翻译The Translation of Color Terms试论颜色词的翻译翻译A comparative Study of the Old Man and the Sea---Concerning the Perfection in Literary Translation《老人与海》译文比较－谈影响文学翻译完美性的因素翻译On the Translation of Advertisement ――From the Perspective Of Functionalist Theory从功能派理论角度看广告翻译翻译Influence of Cultural Differences on Translation of Idioms文化差异与习语翻译翻译Foreignizing and Domesticating Translations in Cross-cultural Vision跨文化视野中的异化和归化翻译翻译The Subject and Topic in Chinese-English Translation Shift汉译英中的主位与话题翻译The Loss of Affective Meaning in Translation ―from the Perspective of Cultural Differences从文化差异的角度看翻译中情感意义的丢失翻译On the Explicitness and Implicitness of Conjunctions in English-Chinese Translation Process论连词再英汉翻译中的显性和隐性存在翻译Approaching Domestication and Foreignization in Translation from a Functional Perspective从功能翻译角度看归化与异化翻译On Translation of Idioms论习语的翻译翻译Translation of Chinese Receipts and the Differences of Cookery Culture between Chinese and English-speaking Countries中餐菜谱的英译及中西饮食文化差异翻译On the Untranslatability due to Cultural Differences不可译现象在中英文化差异中的体现翻译Extra-linguistic Context and Translation非语言语境与翻译翻译Comparison and Translation of Chinese and English Idioms汉英习语对比与翻译翻译On Translation of Chinese and English Idioms from Cultural Perceptives从文化的角度谈英汉习语的翻译翻译Cultural Differences Between English and Chinese Idioms And Translation 中英文习语翻译中的文化差异比较翻译Impact of Culture Differences on Brand Translation of Trademarks 文化差异对商标翻译的影响翻译Cultural Context and The Translation of Metaphors文化语境和隐喻的翻译翻译Conversion of Part of Speech in English-Chinese Translation 英译汉中词类的转换翻译Foreignizing and Domesticating strat egies in Cross-cultural Translation 跨文化翻译中的异化与归化策略翻译A Study of the Chinese-English Translation of Trademarks 浅谈商标的汉英翻译翻译How To deal with culture-loaded words in idioms translation习语翻译中文化词的处理翻译Cultural Connotation and Translation for Color Words颜色词的文化内涵与翻译翻译The Translation of English Loanwords into Chinese英语外来词汉化的基本途径翻译When in Rome do as the Romans do——On translation of Chinese trademarks into English入乡随俗——论中文商标的英译翻译Cultural differences and Translation between Chinese and English Idioms汉英习语的文化差异与翻译翻译Foreignization In Translation in the 21st in China21世纪中国的异化翻译翻译The Transfer of Culture Image and of English and Chinese Idioms in Translating论英汉习语翻译中的文化意象的转化翻译Basic Strategy for Advertisement Translation-Target-language Oriented Strategy广告翻译的基本策略－－以目的语言为取向的翻译策略翻译Lexical Rhetorical Devices in English-Chinese Translation英汉翻译中的词义修辞格翻译The Criteria of the Translation of Computer English计算机英语的翻译标准翻译Comprehension: A Very Important Part of Translation理解：翻译中不可或缺的一部分翻译The Translation of the Brand Name商标名称的翻译翻译Strategies for Translationg English Slang into Chinese英语俚语汉译的技巧翻译Cultural Factors in the Translation of Poems诗歌翻译中的文化因素翻译Cultural Differences and the Translation of Brand Names文化差异与商标翻译翻译Cultural Differences and Untranslatability文化差异和不可译性翻译Cultural Differences and Vocabulary Translation文化差异及词汇翻译翻译The Application of Fuzziness in the Translation翻译中的模糊语现象翻译Translator as Artist -Translator's Individuality in Literary Translation译者作为一位艺术家--论文学翻译中的译者个性翻译The Translation of Movie Titles电影名的翻译翻译Translating the English Verbs into Chinese 英语动词的汉译翻译Colour Words and the Translation颜色词及其翻译翻译Domestication and Foreignizationin The Book of Songs诗经翻译的归化和异化翻译Cultural Comparison and Idioms Translation文化对比与习语的翻译翻译Social-cultural Context and the Translator’s Choice of Words ——A Comparison of Two Chinese Versions of Jane Eyre社会文化背景和译者的选词——对简爱两种译本的比较翻译The Effect That Non-linguistic Context Has on Translation非语言语境在翻译中的作用翻译Cultural Gaps between English and ChineseIdioms and Their Translation英汉习语的文化差异及其翻译翻译Words Translation between Different Cultures不同文化中词汇的翻译翻译On Cultural Differences and Idiom Translation文化差异与习语翻译翻译OnTranslation of English Trademarks Into Chinese----On Beauty In Sense So und And Form浅谈英文商标的汉译－－意美、音美、形美翻译Some of the Ways to Idiom Translation 习语翻译法翻译Paralanguage and Literature Translation -With Reflections on the Version of Dream of Red Mansions副语言与文学翻译－－对《红楼梦》译本的思考翻译Methods of Translating Color Words Based on Cultural Differences between Chinese and English 翻译Culture-gap Words and the Translation文化空缺词及其翻译翻译Understanding-the Key to Translation理解是翻译的关键翻译A Brief Talk about Two Approaches to the Translation of Metaphor浅谈隐喻翻译的两种方法翻译A Glimpse of English Film Title Translation英语电影名翻译一瞥翻译Social-cultural Differences and the Translator’s Choice of Words社会文化差异与译者的选词翻译The Application of Domestication and Foreignization in the Translation of Culture文化翻译中归化与异化的应用翻译Cultural Differences and Untranslatability文化差异与不可译性翻译The Context in Relation to Translation语境与翻译翻译Female and Translation女性与翻译翻译Effects of Difference between the Chinese and Western Cultures on Translation中西文化差异对于翻译的影响翻译The Cultural Differences and Translation of English and Chinese Idioms英汉习语的文化差异与翻译翻译Cultural Gaps and Translation Limitation文化差异与翻译局限翻译The Approaches to Proverb Translation in Cultural Context从文化语境谈谚语翻译翻译Allusion Translation in Song Poems宋词典故的翻译翻译Blind Spots in English Proverbs Translation英谚汉译中的盲点的探讨翻译Advertisement Translation广告翻译翻译Differences Between Chinese Headline and English Headline aswell as Their Translation论中英文新闻标题的差异与翻译翻译On the Mistranslation of Idioms习语的误译翻译The influence of Culture onthe Translation of Advertisements文化对广告翻译的影响翻译On English Idioms and Their Translation英语习用语的翻译翻译On the Translation Strategy of Chinese Classics----With Special Reference to Arthur Waley’s English Version of THE ANALECTS 浅谈中国典籍的翻译策略----从阿瑟•威利的《论语》译本悟其翻译之道翻译Cultural Differences and Untranslatability文化差异与不可译性翻译Unveil the Cultural Elements of English --On the Translation of English Idioms揭开英语中文化因子的面纱——浅谈英语习语的翻译翻译Adaptation And Alienation in Intercultural Translation跨文化翻译中的归化与异化翻译Cultural Connotation and Translation of E-C Animal Words英汉动物词的文化内涵及翻译翻译A Brief Talk on Trademarks Translation浅谈商标翻译翻译On the Translation of English and Chinese Proverbs from the Perspective of Intercultural Communication从跨文化交际角度谈英汉谚语翻译翻译Cross-cultural Awareness in Translating Tourist Materials from Chinese into English 中文旅游资料英译的跨文化意识翻译Connotative Comparison and Translation of Chinese “Hong” and English “Red”论中英文红色内涵意义对比及其翻译方法翻译On the Principles of Equivalence in the Translation of English Idioms into Chinese and Their Practical Application英语成语翻译中的对等原则及具体应用翻译Translation of Animal Words动物词语的翻译翻译On Cultural Factors in English and Chinese Trademark Translation and Four Translation Methods英汉商标翻译中的文化因素及四种翻译方法翻译On the Comprehension and Translation of English Proverbs论英语谚语的理解与翻译翻译The Influence of Christian Culture on Translation基督教文化对翻译的影响翻译Cultural Differences and Idiom Translation文化差异和成语翻译翻译The Subjectivity of the Translator in Literary Translation文学翻译中的译者主体性翻译How to Teach English in Communicative Way in Middle School 交际法教学在中学英语课堂中的运用翻译Cultural Differences and Transplantation in Translation文化差异和翻译中的文化移植翻译Translation of English Advertisement under Aesthetic Principles of Rhetoric英语广告翻译与修辞格美学原则翻译A Study on the Translation of the English Idioms关于英语习语翻译的研究翻译The Influence of Feminism on Translation女性主义对翻译的影响翻译On the Role of Context in Literal Translation and Free Translation谈语境在直译和意译中的作用翻译The Cultural Differences and Translation of English & Chinese Idioms英汉习语的文化差异与翻译翻译On the Differences between Eastern and Western Cultures Viewed From Proverb Translation从英汉谚语翻译看东西方文化的差异翻译Idioms’ Practice and Translation in Advertising习语在广告中的应用与翻译翻译On Translating English Movie Titles into Chinese浅谈英语电影片名的汉译翻译Application of Functional Equivalence in Translating English Humor功能对等理论在翻译英语幽默中的运用翻译On the Impact of Translation on Chinese Culture--- To Cherish Chinese Culture翻译对中国文化的影响--- 保护中国文化翻译On the Role of Negation in Translation正反表达在翻译中的作用翻译The Importance of Cultural Factors in Translation翻译中文化因素的重要性翻译Probing the Translation of Classical Chinese Poems from the Perspective of "Three Beauties"从＂三美＂的角度探究中国古典诗歌之英译翻译Cultural Differences and Translation of English Idioms文化差异与英语习语的翻译翻译Cultural Strategies for CE/EC Proverb Translation: Domestication and Foreignization 英汉谚语互译的文化策略：归化与异化翻译A Comparative Study of Two English Versions of One of Tao Yuanming’s Set Poems Drinking Wine对陶渊明《饮酒》组诗之一的两个英译本的比较研究翻译A Brief Discussion Of the Active Role of the Translation Subject 翻译主体能动作用简析翻译Cultural Aphasia in C-E Translation of Brand Names商标英译中的文化失语现象翻译A Brief Talk about Some of the Skills Used in Advertisement Translation浅谈广告翻译中的某些技巧翻译Strategies for Movie Subtitling电影字幕翻译的策略翻译On the Transplantation and Translation of Brand Name from Chinese into English中文商标英译的文化移植翻译The Characteristics, Culture Differences of Idioms and the Translation习语的特点和文化差异及其翻译翻译Intercultural Communication in Translation of Brand Names商标翻译中的跨文化交流翻译On the Thranslation of English Set Phrases with Cultural Features into Chinese论带有文化特征的英语成语的翻译翻译The Translation of Chinese Idioms into English汉语习语的英译翻译The Effect of Different Culture on IdiomTranslation文化差异对习语翻译的影响翻译On The Translation Of Tourist Brochures -----From The Perspective Of Skopos Theory目的性理论与旅游手册的翻译翻译Public Visual Threshold’s Limitati on to Translation公共视域对翻译解释的限制性翻译Translating the Style of Literary Works –A Preliminary Study of Dong Qiusi’s Version of David Copperfield文学作品的风格翻译–董秋斯译〈大卫科波菲尔〉初探翻译On Culture Differences in English-Chinese Translation论英汉翻译中的文化差异翻译On the Cultural Differences in Translation Viewed from Tourist Text从旅游文本探究翻译中的中西文化差异翻译Metaphor Phrase -- Culture Factors and Translation隐喻性词语的文化因素及其翻译翻译A Brief Talk about Chinese Body-related idioms and Their Translation浅谈含人体部位词的成语翻译翻译A Brief Talk about the Relationship between Hypotaxis and Parataxis in Translation 浅谈翻译中形合与意合的关系翻译Analysis on the translation of polysemous words 论翻译中一词多义翻译Chinese-English Translation of Public Signs from the Perspective of Skopostheorie从目的论角度看公示语的汉英翻译翻译Cultural Default and Translation文化缺省与翻译翻译Cultural Factors in Translation and Their Negative Transfer翻译中的文化因素及其负迁移翻译Non-equivalence at Word Level and Strategies For Translation英汉互译中的词汇不对等及其翻译策略翻译Lin Yutang’s Views on Translation论林语堂的翻译观翻译Non-equivalence at Word Level and Strategies For Translation英汉互译中的词汇不对等及其翻译策略翻译On Application of Skopost heories in Film Title Translation 目的论在电影名翻译中的运用翻译On comprehension and translation of the figurative versions论英译汉中英语比喻的理解与翻译翻译On Cultural Context and Translation文化语境与翻译翻译On Cultural Features in Costume Advertisement Translation论服装广告翻译中的文化特征翻译On Features and Translation of English News Headline英语新闻标题的特点与翻译翻译On Free Translation Used in Film Caption 论影视字幕翻译中的意译翻译On Linguistic and Cultural Factors Affecting Comprehension in Translation论翻译中影响理解的语言和文化因素翻译On the Adaptation and Alienation of the Idiom Translation论习语翻译中的归化和异化翻译On the Alienation in Translation论翻译中的异化翻译On the Character and Translation of News Headlines 新闻标题的特点与翻译翻译On the English Versions of Some of Li Bai’s Poems评李白诗歌英译翻译On the Linguistic Features of Long Sentences in EST and Translation Techniques论科技英语长句的语言特征及翻译技巧翻译On The Role Of Word Conversion In Translation 论翻译中词类转换的作用翻译On the Strategies of Translating English Passive Sentences into Chinese英语被动句的汉译策略翻译On English Translation of Public Signs谈公示语的英语翻译翻译On Translating the Allusions in Six Chapters of a Floating Life: an Intertextuality Approach从互文性角度看《浮生六记》中的典故翻译翻译On Word Class Conversion in EST Translation科技英语翻译中的词类转换翻译Syntactical Differences Between English and Chinese and Techniques for Translating English Lengthy Sentences into Chinese英汉句法差异和英语长句的汉译翻译The Cultural Connotation of Numbers and Translation Strategies论数字的文化内涵与翻译策略翻译The Effect of Readers on Translation读者在翻译中的作用翻译The Principles and Strategies of Advertising Translation 广告翻译的原则与策略翻译The Proper Disposal of News Translation from Chinese to English 汉语新闻英译的适当处理翻译Translation and Ethical Norms翻译与伦理规范翻译The Application and Translation of Figure of Speech in English A dvertisement广告中的比喻及其翻译翻译The Affirmation and Negation in English-Chinese Translation英汉互译中的正译和反译翻译On Untranslatability between English and Chinese and Strategies for Their Transformation to Translatability英汉互译中的不可译性及其转化策略翻译On the Semantic Gaps between English and Chinese and Their Translating Strategies 英汉语义空缺现象及其翻译策略翻译On the Usage of Negation in E-C Translation论英译汉中反译法的使用翻译A Tentative Study on The Translation of English Movie Titles经典英文电影片子名翻译翻译Person and tense in translation of Ancient chinese poems and lyrics中国古诗词英译中的人称和时态翻译On the Translation of Numeral Fuzziness翻译中数词的模糊性翻译The Translation of Names of Places in English and Chinese Idioms浅谈英汉俗语中的地名翻译翻译Translation of Scientific and Technical Termologies科技术语的翻译翻译Pragmatic Failure in Advertising Translation and Countermeasures广告翻译的语用事物及其对策翻译Sino-us culturaldifferences and festival translation中美文化差异与节日翻译翻译On Translation of Idioms from the Perspectives of Processing Images从形象处理角度看习语的翻译翻译A Study of Translations of Product Instruction产品说明书翻译的研究翻译Trademark Translation - a Functionalist Approach商标翻译－功能翻译论翻译Metaphorical Interpretationof English Allusion英语典故的隐喻阐释翻译Language Features of Public Speech and Its Translation演讲语言特点及其翻译翻译The Application of Skopostheorie in Hotel Introduction Translation目的论在酒店简介翻译中的运用翻译The Treatment of Cultural Differences in the Translaiton of the Introduction to Scenic Spots旅游景介翻译中文化差异的处理翻译On functional-equivalence in Advertisement Translation浅析功能对等原则在广告翻译中的运用翻译The Disposal of Cultural Differences in the English Version of Fortress Beisieged<<围城>>英译本中对文化差异的处理翻译The Textual Conjunction Types of News English and Their Translation报刊新闻英语篇章连接成分的类型及其翻译翻译The Features of Public Signs and theStrategies of Their Translation公示语的特点及翻译策略翻译Critical Comments on the Translation and Retranslation of Gone with the Wind 《飘》的译文与重译文的翻译评论翻译On the Translation of Animal Words Viewed from the Cultural Differences between English and Chinese从英汉文化差异看动物词汇的翻译翻译On the Relationship between Denotation and Connotation in Diction in Translation论翻译中选词的指称意义与蕴涵意义间的关系翻译The Impact of Cultural Differences on C-E Translation of Public Signs文化差异对公示语汉英翻译的影响翻译On the Relationship between Diction and Context in Translation论翻译中选词与语境的关系翻译Attributive Clauses in Translation Viewed from the Relations between Structures and Functions从结构与功能的关系看定语从句的翻译翻译The Translation of Cosmetic Instruction from the Perspective of Text Typology Theory从文本类型理论角度看化妆品说明书的翻译翻译A Brief Talk about Some of the Aspects to Avoid Mis collocation in Translation浅谈翻译中避免词语搭配错误的若干方面翻译On the Significance of Context in Translation from the Perspective of Mistranslation 从误译看语境在翻译中的重要性翻译Domestica tion and Foreignization in the Two Versions of Hong Lou Meng论<<红楼梦>>翻译中的归化和异化翻译Nonstandard English and Translation论非标准英语的翻译策略翻译Analysis of Linguistic and Stylistic of twoChinese Versions of Jane Eyre《简•爱》两个中译本语言及文体分析翻译The Culture-loaded Lexis of the Folk Customs in Chinese History and Translating Strategies中国历史民俗文化负载词及其翻译策略翻译On the Importance of Diction Viewed from the Approaches to the Character “Chi” in Translation从“吃”的翻译看选词的重要性翻译On Some of the Cultural Value Differences Between China and Western Countries Reflected in Translation论中西方文化价值观在翻译中的体现翻译The C-E Reproduction of Tang Poems Imagery: Strategies and Methods唐诗英译中的意象再现：策略与方法翻译A Brief Talk on the Application of China English in Translation浅谈中国英语在翻译中的运用翻译浅谈英译汉文学作品翻译的归化与异化英语广告修辞与翻译奈达与纽马克的翻译理论对比英汉文化差异对习语翻译的影响翻译的方法——试谈翻译实践中的几点体会论资源环境科技英语特点及翻译成语翻译中的文化差异从《红楼梦》的两个英译本窥析文化构架下的翻译翻译理论研究的重点：从语言转换到文化审视再到源语、目的语间的平衡品牌名的翻译原则及翻译方法科技英语翻译亦需“雅”浅谈文化差异与英汉成语翻译浅析异化法和归化法在颜色词翻译中的应用西方服饰品牌中的中国传统服饰文化元素的可译性与不可译性文化词汇的重新分类及相应的翻译方法论法律英语的特征及翻译论影响译作的因素翻译中的文化差异与词义偏离新闻翻译中的美学标准与功能翻译理论从信、达、雅看翻译方法论影视剧片名的翻译翻译中的“不可译”现象注重文化差异，巧译英语习语试析心理文化差异与英汉互译从跨文化的角度论广告翻译的策略从法律术语的特征来看法律翻译的准确性原则浅谈英语电影片名的翻译原则英汉翻译中的等效原则应用翻译研究——如何使英文译文更地道英汉语言中颜色词的文化差异及翻译电影标题的交际翻译特性与翻译三原则——从纽马克的交际翻译理论谈起归化和异化：翻译中文化差异的处理创造性在翻译中存在的必然性与价值文化词语的重新划分——浅谈宗教文化词语的翻译语义翻译与交际翻译的区别与应用直译、意译与译者主体性商标名称翻译初探论科技翻译标准多元化英语文化词语的翻译最适合读者的翻译法——根据译作的功能来决定语义翻译和交际翻译方法在实际中的应用翻译理论中的美浅谈语义翻译与交际翻译的区别及运用。
广告英语的翻译
修辞语翻译课程5The Rhetoric and Translation in Advertising English广告英语的修辞特征与翻译广告语言一般具有口语化的倾向,但用词十分讲究。
在广告英语中,常运用比喻、拟人、夸张、重复、押韵、对比、双关、借代、排比等修辞手法。
这些修辞格的运用赋予了广告形象、生动、简洁、幽默、醒目等特点,其语言妙趣横生、耐人寻味,读起来朗朗上口、韵味十足,使广告拥有超群绝伦的吸引力、说服力、鼓动力,以诱发消费者兴趣,促成购买。
广告英语中修辞格的运用主要体现在以下几个方面。
1）明喻（Ｓimile）明喻表示本体和喻体两种不同事物之间的相似关系，英语一般由like或as 来连接，汉语中常用“如”、“像”等词。
a) SaKura Bank is like a thriving saKura“樱花银行就如一棵茂盘的樱花树”。
这是一则有关日本樱花银行的广告，该银行被比作茂盘的樱花。
翻译时我们要将这种比喻传递出来。
这样就贴切自然地把树的形象和银行的业务发展结合起来，“原汁原味”，保留了“异国情调”，使广告语言新鲜、形象。
b）“Cool as a mountain stream! Cool as fresh Consulate.”“凉如高山溪流??爽似Consulate 香烟”。
美国生产的一种香烟。
加入薄荷剂，令人吸后清凉爽口。
c）“Moms depend on Kool-Aid like kids depend on moms.”妈咪依赖果乐Kool-Aid，就像孩子依赖妈咪。
饮料广告d）Featherwater：light as a feather “法泽瓦特眼镜——轻如鸿毛！”这是一则眼镜的广告，广告中将眼镜的重量用鸿毛作比。
戴眼镜的人当然愿意架在鼻梁上的眼镜越轻越好。
目前树脂镜片不仅不容易碎，而且比较轻，所以深受消费者的青昧。
翻译上述广告无疑要体现原文的修辞格，使修辞手法达到对等。
Rhetoric and Translation
Rhetoric and TranslationSimileA simile is a figure of speech which makes a comparison between two unlike elements having at least one quality or characteristic in common. It is same between Chinese simile and English simile in basic form.E.g.Beauty, sweet love, is like the morning dew.美丽、甜蜜的爱，犹若清晨的露珠。
My love is like a red, red ros e.我的爱人像一朵红玫瑰。
Simile’s common sentence pattern isseems to beA resembles Bhas a resemblance toMetaphorA metaphor is in a sense a condensed simile, differing from the latter only in form and artistry. It is a higher form, though, and not all metaphors can be recast as similes.He is as stubborn as a mule. (simile)He is a mule. (metaphor)There are many idioms using simile. For example,Talk like a book 说话文绉绉的As fresh as a rose 精神焕发Smoke like a chimney 烟瘾很大As hungry as a wolf 饿得像狼As motionless as a statue 像一尊雕像般动也不动Metaphor, mentioned by Lakoff G & Johnson in Metaphors We Live By, is perv asive in our daily life, happens not only in human’s language but al so in huma n’s thinking and behavior.[1]P1 The utilization of metaphors is very frequent, an d practically it is highly valuable to study linguistic metaphor. In resent years, metaphors in translation are studied mostly in the field of poetry, literature and rhetoric. For the differences between Chinese, which is regarded as a contextu al language, and English that has its advantages, it is very important to find w ays to achieve the equivalent effect of source language when they are translated into the target language. There are some examples.(1) Were I in her place, it seems to me I should wish the earth to open and swallow me up. ( Jane Eyre Chapter5 )我若是她，会恨不得立刻在地上挖个洞，钻进去(2) He did not win the first prize; he is just pulling your leg.他并没有获得第一名，只不过和你开个玩笑罢了.(3) 孩子是张大妈从小一把屎一把尿待弄出来的,像亲生儿子一样,孩子也把张大妈当作亲妈,冷丁一下子把娘俩拆开,孩子能受得了吗?She had nursed him ever since he was a small baby and loved him as her o wn; and the child, too, regarded her as his own mother. What would happen to him if he was taken away from her.P19(4) 每个人生活都有苦有甜.Every life has its roses and thorns.The above four examples show the metaphorical expressions in the two langua ges and the beauties in translation. Comparison between English metaphor and Chinese metaphor will help to strengthen our understanding of the essence of language, and the culture differences which could be traced back behind the p henomenon of language, both of which serve to probe into the art of translatio n; Therefore, in one sense, it is highly valuable to combine the study of compa rison and contrast between English metaphor and Chinese metaphor, the cultur e differences and translation skills into a whole。
英语翻译论文题目104个精选
英语翻译论文题目104个精选1、谈英语谚语的翻译2、谈英语幽默的翻译3、英语汉译技巧初探4、地方名胜古迹汉译英5、翻译中常见错误分析6、中英思维方式的差异对翻译的影响7、会话含义的推导与翻译8、词汇的文化内涵与翻译9、语境在翻译中的作用10、翻译技巧探索11、商标词翻译12、广告语言的翻译13、论英汉互译中的语义等值问题14、英汉文化差异对翻译的影响15、英汉谚语的理解和翻译16、浅谈颜色词在英语中的翻译17、中西文化差异与翻译障碍18、英语比喻性词语中文化内涵及翻译19、英语意义否定表现法及其汉译20、浅谈新闻标题的翻译21、互文性理论下的电影片名翻译22、从唐诗《春望》英译比较看译者主体性23、功能对等理论在英文电影字幕翻译中的应用-以《肖申克的救赎》为个案24、语篇翻译中的衔接与连贯25、从关联理论视角看汉语习语的英译26、从目的论角度看新闻标题英汉翻译27、目的论关照下的汉语标语翻译28、影视翻译的特点及技巧-阿甘正传个案研究29、The Characteristics of Athletic English and Its Translation体育英语的特点及翻译30、Chinese Reduplicated Words and their Translation into English 汉语叠词及其英译31、Non-Correspondence in English-Chinese Translation of Color Words中英文翻译中颜色词的非对应32、On the Cultural Signification of Animal Idioms and Translation 动物俚语文化含义与翻译33、Foreignizing and Domesticating Translations in Cross-cultural Vision跨文化视野中的异化和归化翻译34、The Loss of Affective Meaning in Translation ―from the Perspective of Cultural Differences 从文化差异的角度看翻译中情感意义的丢失35、On the Explicitness and Implicitness of Conjunctions in English-Chinese Translation Process 论连词再英汉翻译中的显性和隐性存在36、Approaching Domestication and Foreignization in Translation from a Functional Perspective 从功能翻译角度看归化与异化37、Conversion of Part of Speech in English-Chinese Translation 英译汉中词类的转换38、The Transfer of Culture Image and of English and Chinese Idioms in Translating 论英汉习语翻译中的文化意象的转化VI 旅游英语方向的选题39、科技汉英翻译中的修辞现象述评（An Overview of Rhetoric in Scientific English Translation ）40、科技英汉翻译中的虚实互化现象微探（Research on the Change from Abstractness to Concreteness in Scientific Translation ）41、翻译方法个案研究如“从海明威的短篇小说《一个干净、明亮的地方》看简洁句的翻译”42、两个译本比较研究或某个译本翻译评论43、某个著名翻译家翻译方法或翻译风格研究44、英汉习语翻译方法研究45、广告翻译策略研究46、Culture Differences and Translation of English &Chinese Idioms47、浅析应用文体之翻译48、烹饪英语翻译探微49、科技英语翻译方法例析50、中式菜谱的英译51、汉语颜色词的英译52、福克勒小说的英译53、英语俚语的汉译54、论英语委婉语的差异和翻译对策55、实用文体翻译中的语言、文化透视结合语言学、跨文化交际等相关内容分析影响实用文体翻译的因素56、关于对外交流翻译中不足的反思如电影名的误译旅游翻译的误译及其他。
和谐语境下的语言交际策略(Language communication strategies in a Harmonious Context)
和谐语境下的语言交际策略（Language communication strategiesin a Harmonious Context）Language application researchLanguage communication strategies in a Harmonious Context Reporter Yan MingdingFor the "Majiajue event", until today we still remember this.Due to disputes and even make impertinent remarks or disagreeable conversation tragedy tragedy,It's not uncommon in our lives. From the speaker's point of view, some of them are BenIf you come to be malicious, consider and prepare for the consequences. stillSome may simply be inappropriate expressions or expressions in speech, which can lead to bad behaviorConsequence。
For historical reasons, our words have been full of "gunpowder""Catch", "batch", "fight", "fight" a kind of words. Social development to this dayIn spite of the fact that the situation does not coincide withthe speech situation, some people in societyStill heard about it. But the whole society's speech style has already taken rootChanges.In October 2006, the Communist Party of China made the construction society in the sixth Plenary Session of the 16th CPC Central CommitteeThe decision on several important issues concerning the harmonious society of socialism clearly pointed out: "society andHarmony is the essential attribute of socialism with Chinese characteristics, and it is the prosperity of the country and the national vibrationAn important guarantee for the happiness of the people." We want to "maximize our harmony"Factors, to minimize the disharmony factors, and constantly promote social harmony."In the dominant position, to avoid the rational, rigid "strictly prohibited", appears friendly and polite,Humanized.3. grammar. Prominent in the use of long sentences and shortsentences. PreviousPublic welfare propaganda uses more short and eye-catching imperative sentences, and now the public service advertising languageIt is a combination of long and short sentences, such as statements, imperatives, exclamations, and so onIt is lively and varied and vivid tone is also showing a request, exhorting and encouragingAnd many other pragmatic effects have created the conditions for different styles of expression. As well asXu, you finger with someone else's life - please refrain from smoking!" The principal in the sentenceThe phrase "your fingers are loaded with someone else's life" and the non subject predicate sentence "do not suck""Smoke"; both the indicative mood and the imperative mood; the classical Chinese function word "don't" make the languageThe language is dignified and elegant, forming a concise and lively style; and the euphemistic rules presented in the imperative sentenceTo make the language in the expression from one stiff.4. rhetorical aspects. Public service advertising language, inaddition to the use of phonetic prosody to make sentences readIt was easy to pronounce, and more prominent in the use of a variety of figures of speechOn. Rhetoric expresses its intention precisely in vivid characters. It is concise and vividTo achieve the perfect, vivid and moving expression of meaning.Rhetoric in advertisement in the antithesis, contrast and exaggeration, parallelism,Imitation, metaphor, homophonic pun, variation of idioms, flexible use of parts of speech and so on. Such as blood donationLanguage: "a drop of blood, a heart, a love"; environmental protection publicity: "save."With the improvement of social civilization and the awakening of individual subjective consciousness,People are calling for a new type of communicative language image, increasingly recognizing and looking forward to the richCommunicative concepts and ways of communication in respect, understanding and humanistic care. Thus oursCommunicative language also needs to adopt corresponding coping strategies, so as to create a full respectCultural atmosphere of human spirit, such as understanding, communication and trust.The so-called strategy, that is, individuals or organizations, according to the development of changes in the situation, the formulation phasePlan and take action accordingly. Today, we are in a volatile and fast placeChanging times, some call it the "age of strategy", differ from the pastThe strategic era of slow and relatively stable environment". Today's times are exquisiteFlexibility and adaptability, that is, "to change the strain."". "Change" can be said to be this timeThe most striking feature of a generation is also the most fundamental and essential characteristic of a strategy. SureTo say that strategy is a strategy, a kind of wisdom and an art.Specifically, we can apply the following linguistic communication strategies:First, respect for consultation. The language increases the amount of information that is harmful to othersInformation that is beneficial to others is one of theprinciples of language communication in pragmatics. thanIf you take care of it, you can deal with itA refreshing feeling, easy to achieve publicity purposes.The language of public service advertising is a combination of phonetics, vocabulary, grammar and rhetoricThe use of language is the main means of changing its language style; in addition, it is the language of modern societyWith the extension of the context, a unique language style and lyric route have been formedPay attention to courtesy, elegance and interest; not only transmit information, but also strengthen the situation with the audienceSense of communication and communication, and successfully grasp the psychological needs of the people and emotional pulseMake the reader emotionally and psychologically receptive to public advocacy and action,Reached publicity purposes.It has not only played the propaganda role of public service advertisement language, but alsoIt is an indispensable scenic line in modern society.Reference：[1] Lin Leteng. Advertising language [M]. Ji'nan: Shandong Education Press, 1992, (10).[2] in Genyuan. Advertising language tutorial [M]. Xi'an: Shaanxi people's education press,One thousand nine hundred and ninety-eight[3] Tong Qingbing. Literary theory tutorial [M]. Beijing: Higher Education Press, 2001.[4] Xianfen. "The language of Chinese and Western style" of the definition of [J]. Beijing: Qinghua UniversityJournal of science and engineering, 2004, (2)[5], Shao Jian. On the stylistic features of legal language [J]. Ji'nan: Shandong Social Sciences, 1997, (2)Seventy-twoWater and electricity, close the "housing", "little" Pronto, grace diedCarry on!" The use of many rhetorical devices has made public service ads avoid tedium (Liang Jiping, Wenzhou University, School of humanities, Zhejiang)Modern ChineseTwo thousand and six point one twoXIANDAI YUWENModern ChineseLanguage application researchIs that right?" There are very different effects. Although the former is absolutely affirmative, but obviously containThere is a compulsion, the speaker does not leave room for discussion, if the listener has difficulties, oneIt is difficult or inconvenient to express; the latter shows a kind of respect for the listenerAnd discuss, and give the decision to the listener. Therefore, except sometimes, only and must be madeIn the former way, we should try to choose after allOne way of expression is to make less or less of each other's "face"". Advertising masterHe summed up the seven advertising writing creed, one of which is: ".The taste of the people into the atmosphere of emotion". Respectand emotion can be said to be verbalThe indispensable lubricant in the process. It is said that the Russian poet Turgenev, a Lu YuA beggar, he stretched out his hand toward the direction of haggard. Turgenev searched through his pockets,Find your wallet, but with guilt, came and took the beggar's handSaid: "I'm sorry."!" The beggar immediately said with emotion: "brother, enough!",There is little enough!" Is the so-called "winter three sentence statement," this is veryEnlightening.Two, humble praise. That is, to express humility and praise to othersFitch. When I get compliments or honor, don't be expectingNow, arrogance, not on the praise of others should be contented.Low key, or initiative to expose their shortcomings, while praising the strengths of each other, but alsoShould be sincere. Of course, praise and modesty need to be well measuredOnce excessive, it will make people feel false, lack of sincerity, that will backfire,Fail to play its due role.Three, gentle euphemism. The supermarket clerk stiffly to the customer a "buyWhat?" It will make people feel cold. Change to "Hello, sir (madam)."! you"What you want to buy" will make you feel warm and likely to produce a "marginal"Effect: let the customer who can buy or not buy, finally choose to buy. Normally，Speak straight, try not to beat around the bush. But sometimesWhen the discourse around the point of inflection point road bend, but it can produce some effect, or even avoid somePossible embarrassments and disputes. For example, the supermarket clerk saw the old woman customer leaves peelFall, warned: "sister, please be careful, don't be knocked off the leaves." Will obviouslyWhat has happened is changed to a tone of warning; the intended act is said to be unintentional"Touch"". The goal is well achieved, avoiding embarrassment and even conflict. languageThe importance of artistic attention is evident from this. Sometimes words can be usedA bit of humor, wit, and some rhetorical devices, such as simile and pun, tend to be more directTo be soft and subtle, of course, the premise is that the other person can understand and understand. In this way,Can make their words vivid and rich, and more rich affinity and infectionYou can receive unexpected results.Four, businesslike. In communication, especially when confronted with contradictions and disputes,The parties must insist that the truth will prevent the expansion of things, pull too wide too far,Especially to prevent fanjiuzhang, we stabbed each other "pain points", and "Words, such as "fuck you." "you don't want to live.". LifeSome people fail to discuss things in a calm manner, but outSpeak impertinent, and even a phrase of abuse, two dozen. Many contradictions lead to tragediesIs often related to this, and the lesson is not profound. The pursuit of harmony, the pursuit ofIdeal is an eternal topic of all times and in all countries.A harmonious society is always humanAssiduous ideal. From the "Utopia" described by the ancient Greek philosopher PlatonIn ancient China, "Datong society", and then to Tao Yuanming's "Xanadu""And so on, are different people in the minds of the ideal of "harmonious society."". Harmonious thinkingThinking is the greatest thought that our Chinese nation has contributed to the worldAccepted。
商务英语专业毕业论文选题参考范围
商务英语专业毕业论文选题参考范围商务英语专业毕业论文选题参考范围无论是在学习还是在工作中，大家或多或少都会接触过论文吧，论文的类型很多，包括学年论文、毕业论文、学位论文、科技论文、成果论文等。
那么你知道一篇好的论文该怎么写吗？下面是小编为大家整理的商务英语专业毕业论文选题参考范围，欢迎大家借鉴与参考，希望对大家有所帮助。
注意：以下仅为选题方向、范围参考，确定自己的选题，请联系。
本地、本人（职业、岗位、兴趣）实际、热门话题、疑难问题。
文化对比类1、中西方餐饮文化对比2、跨文化交际与中西文化冲突3、中西方餐桌礼仪差异4、了解中西方不同礼仪在外贸业务中的意义5、中英文在生活中的差异6、文化差异与英汉习语的翻译7、论语境在翻译中的重要性8、英语听说读写四种技能的关系9、方言对英语发音的影响10、英语词汇中的外来语单词11、美国英语的特色12、中外文学作品比较13、报刊英语中标点、缩略语的应用14、背诵在英语中的作用15、英语与美语的差异16、中西饮食文化的比较17、中西文化中礼仪在外贸业务中的比较18、中美商务谈判中恭维语及恭维应答的比较分析19、商务英语信函中词汇特征的分析其他1、礼仪在商务英语谈判中的作用2、商务英语函电在对外贸易中的作用3、商务合同中英语词汇的作用4、商务英语在中国加入 WTO 后的新发展和新趋势5、商务英语函电写作和作用6、商务谈判的成功因素7、中美商务谈判中恭维语及恭维应答的比较分析8、商务英语信函的词汇特征分析9、英汉习语中的明喻、暗喻和借代10、英汉习语对比及反映的东西方文化异同11、英语商标的文化内涵与汉译12、商务谈判中英语的重要性13、礼仪在商务谈判中的重要性14、还盘信中的写作技巧15、商务谈判中成功的要素16、商务函电的写作及用词特点17、入世商务英语写作的措施研究18、外贸单证在出口业务中的地位和作用19、对背信用证和可转让信用证的对比分析20、外贸单证在缮制过程中的要点毕业论文选题参考（1）以下为论文选题范围参考：1）外贸及其相关领域；2）商务英语语言研究与商务英语教学研究；3）商务英语翻译研究；4）市场营销研究；5）国际商务交际研究（2）以下为商务英语专业的参考选题，仅供参考：1） The Influence of Cultural Elements on the Translation of the idioms in Commercial English 试论文化因素对经贸领域中习语翻译的影响2） Commercial English： its characteristics and translation 经贸英语的特点与翻译3）The Characteristics of Business Contract Wording in English &； its Translation 英语经贸契约的用词特点与翻译4）On the Usage and Translation of Prepositions and Prepositional Phrases in Business Contracts in English 英语经贸契约介词和介词短语的用法及翻译5）Understanding and Translation of the Divisional Phenomena in English Economic Contracts 英语经贸契约分隔现象的理解与翻译6）Lexical Features of Business Contract English and Its Translation 经贸合同英语词法特征及其翻译7）Characteristics and Distinctive English Translation of Words in Business Contracts 商务合同英语用词特点及翻译的`特色标记8） The Characteristics and the Present Situation of Foreign trade English Translation 对外经贸翻译的特点与现状9） On the Translation of Commercial Advertisement 谈商业广告的翻译10）On the Role of Social Context in Business English Translation 浅议经贸英语翻译中语境因素的作用11）On the Criteria of Translating English in to Foreign—oriented Economy and Trade Affairs 试论经贸英语翻译的标准12）Translation Characteristics of Economy and Trade English 经贸英语的翻译特点13）Understanding and Translation of the Divisional Phenomena in English Economic Contracts 英语经贸契约分隔现象的理解与翻译14） On Abbreviations in Business English谈经贸英语中的缩略语现象15）On the Strategies of the Mistranslation in Business English 论经贸英语误译的对策16） Multi—angle Views On Business English Translation 经贸翻译的多视角17） A Classification & Translation of Words Denoting Major Positions in Business English 经贸英语中主要职务用词的分类与翻译18）The Classification and Translation of the Business English Terms with the Reference of "Money"经贸英语中含有"钱款"意义词汇的分类及翻译19） A Brief analysis on the Characteristics of Business English Vocabulary 浅议经贸英语词汇的特点20） Word Diction in Economy and Trade Translation 经贸翻译的词义选择21）On the Multi—discipline of the Economic English Vocabulary 论经济英语语汇的多学科性22） On the Features of Business English Letters 浅谈外经贸英语信函的写作特点23） Adjusting the Tone in International Business English 经贸英语缓和口吻表达方法探究24） The Stylistic Features of the Contract English 协议、合同英语的文体特点25） On Translation of English Advertisement 广告英语的翻译26）Advertisement English Translation in Cross—cultural Background 跨文化背景中的广告英语翻译27） On Modifiers of Nouns in English for Foreign Economy & Trade 略谈外经贸英语中的名词修饰语28）On Translation of the Dates，Amount and Numbers（Figures） in the Economic & Trade Contracts 经贸契约中日期、金额和数字的翻译29） Translating Strategy of Modern Business English 现代商务英语翻译策略30） The New Trend of Economy & Trade English after Chinas Entry into WTO经贸英语在中国加入WTO后的新趋势31）Knowledge of Formulaic Expressions in Foreign Economic and Trade Contracts for the Study of Legal English 了解涉外经贸合同套语扫除法律英语学习障碍32）The Principle of Faithfulness in C—E Business Translation 关于英汉经贸翻译的"信"33） Methods and Principles of Trade Mark Translation 商标翻译的方法及应遵循的基本原则34） The Language Characteristics and Translation Strategy of English Advertisements 广告英语语言特点及其翻译策略35） A Study of the Characteristics of Sentences in International Economic Trade Contracts in English 试谈英文国际经济贸易合同的句法特点36）How to Correctly Understand & Translate the Compound Words Formed from Here—， There— and Where—in Economic & Trade Contracts 如何正确理解和翻译经贸契约中Here， There—和 Where 构成的复合词37） he Life of the Translation of the Literature of Economy and Trade—— Accuracy in the Translation 经贸文体翻译之生命——准确性38） On the Rhetoric Character and Translating Method of Advertising English 浅析广告英语的修辞特点和翻译方法39） On Metaphors in Business English and Translation 商务英语中的隐喻及其翻译40）On "Faithfulness" and "Innovation" in Foreign TradeEnglish Translation 外贸英语翻译的"忠实"与"变通"41）The Strategies of Domestication and Dissimilation on Advertising English Translation 广告英语翻译的"归化"和""异化"策略42） Cross—cultural and Cross—linguistic Factors in English Advertisement Translation 英语广告翻译中的跨文化、跨语言因素43）Nominalization application in business English letter writing and its translation 名词化结构在商务英语信函中的应用和翻译44） On the Art of Rhetoric and Translation Approaches in Advertising English 论广告英语的修辞艺术和翻译方法45） The Negative and Active Function of Fuzzy Language in Business Writing 论模糊语言在经贸英语写作中的作用46）The Application of PP （Polite Principle）in Business English Communication47）CP（Cooperative Principle）and Business English Interpretation48）On the Cliché Expressions in Business English 商务英语中陈词腐语探析49）Hypotaxis and Parataxis in the Context of English to Chinese Translation of Business Literature 商务英语翻译中形合义合分析50） On the Preciseness of Business English Contracts 论商务英文合同语言严谨性51）How to Achieve Consideration in Business Correspondence 实现商务函电中“consideration”的手段52） A Research into the Legalese in Applied Business Literature 商务英语应用文中的法制性语言研究53）On the Balance between Conversational English and Old—fashioned English “conversational English” 与“old—fashioned English”的恰当使用54）Features of Foreign Trade English and its Translation Model 外贸英语的特点与翻译模式55）An Analysis of the Rhetorical Devices used in English Business Advertisements 商务英语广告语言修辞探析56） On the Translation of Trademarks 商务英语商标翻译技巧57） Business English Abbreviations and their Functions商务英文缩略语构成及功能58） On the Application of the Politeness Principle in Foreign Trade Correspondence“礼貌”在函电中的恰当使用59）Principles of Translating Economic Literature of Enterprises from Chinese to English 企业外宣资料汉英翻译原则60）English—Chinese Translation of Trademarks：Its Principles and Strategies 英语商标的汉译原则及策略61） The Puns in English and Chinese Advertisements and the Translation of Them 英汉广告中的双关语及其英汉互译62）The Pragmatic Analysis and Translation Strategies of Long Sentences in English Business Contracts 英语商务合同长句的语用分析及翻译策略63）Influence of Cultural differences on the Chinese—English Translation of Business Writing 文化差异对商务汉英翻译的影响64） On Equivalence of Cultural Message in the International Business English Translation 国际商务英语翻译中的文化信息等值研究。
英汉翻译教程教案
英汉翻译教程教案一、翻译史：有语言就有翻译1. how long: about 2000 years西方：公元前3世纪2. 翻译高潮climax公元前四世纪：古希腊文化（三人用拉丁语）公元前四—六世纪：罗马帝国后期（中世纪），以宗教文献为主《圣经》—拉丁语中世纪后期（13-14世纪）：巴格达成为研究古希腊文化的中心文艺复兴时期（14-16世纪）：大量译著和翻译家二战以后，翻译范围扩大3．我国的翻译高潮1）东汉—唐宋：佛经翻译三大翻译家：玄奘：第一个鸠摩罗什：天然西域之语趣真谛2）明末清初：科学著作外文—中文3）五四前：严复、林纾等严复的翻译标准：faithfulness信expressiveness达elegance雅4）建国后初10年，毛、马、列著作—中文，苏联等社会主义国家的文学著作5）1978年后（改革开放）：西方学术著作和文艺作品：中译外文，量少质劣二、What’s translation?三、可译性？1. 字的音和形法不可译Practice makes perfect. （押头韵）Able was I are I saw Elba. （拿破仑说）不到厄岛我不倒（通韵味，但乏对称性）2．直译和意译Armed to the teeth: fully armedStrike while iron is hot.以眼还眼，以牙还牙。
滴水穿石。
旧瓶装新油。
火上浇油。
t hrow one’s hat into ring 竞技莎士比亚《驯悍记》Your three inch fool三打一水浒3．意译Many kiss the b aby for the nurse’s sake. 醉翁之意不在酒。
I’m afraid she’s too far away from the cradle for you. 恐怕她对你来说太老了。
as sweet as a nut甜得像蜜一样He who wants to eat nut must first crack it.Until …… ambition…… 不到黄河不死心。
英语专业毕业论文文化类选题汇总
外语学院往届本科毕业论文选题汇总表2000级毕业论文选题(169题)1.Cultural Connotation of Words and Their Translation2.On Translation of Tourist Material3.Domestication and Foreignization on Literary Translation4.Translation as a Language Teaching Technique5.On the Translation of Kinship Terms in A Dream of Red Mansion in the Cultural Perspective6.Translation of Proverbs That Have Cultural Connotation7.The Rhetoric Characteristic of English Advertisement and its Translation Methods 8.On Application of Presentation of Lesson Plan in English Teaching and Its Significance9.The Application of the Body Language inForeign Language Teaching10.The Linguistic Characteristics of Advertising English11.On the Combination of the Theory and Practice in Presentation of Teaching Plan 12. A Talk on Social and Cultural Connotation between Chinese and English V ocabulary13.An Effective Way of Rapid Command of Journalistic English in Listening14.Characteristics of Newspaper English15.Improvement in Listening Ability for English Majors16.Improvement in Speaking Ability for English Majors17.Structural and Lexical Characteristics of News18.Lexical of Journalistic English19.Improvement in Listening Ability for English Majors20.Improvement in Speaking Ability for English Majors21.Improvement in Listening Ability for English Majors22.Improvement in Speaking Ability for English Majorsparison of Vocabulary, Morphology and Usage Between British English and American English24.The Theories and Methods of the Translation of Movie Names25.Pragmatics and Translation26.An Analysis of the Implying Feminism in Jane Eyre27.The Characteristics of EMMA28. A Comparative Study of English and Chinese Proverbs29.Advanced Modern Woman ---Ursula –Character Analysis of the Rainbow30.The Characteristic of Jane Eyre31.An Analysis of the theme of Vanity Fair32.Narrative Feature in Dickens’ Works33.EA T OR BE EA TEN --an Analysis of the Significance of THE CALL OF THE WILD34.The Women’s Consciousness in Pride and Prejudice35.Translation of Idiom with Numbers Through Culture Difference36.On English Structural Ambiguity37.The Application of Group Learning in English Teaching38.How to Present New English Vocabulary in Classroom39.Attention—the Main Factor Affecting English Classroom Teaching40.The Function of Teachers’Feedback in English Composition41.On the Comprehensive Quality of Foreign Language Teachers42.Teachers ---the Main Factor Affecting English Classroom Teaching43.On the Cultural Connotation of English Proverbs44.The Learning Strategies of Good Language Learner45.The Task-based Approach in EnglishV ocabulary Teaching46.Affective Factor Affecting English Classroom Teaching47.The Study on the Combination of Modern Educational Technology and Task-based Foreign Language Learning48.The Misconceptions of Communicative English Teaching in Middle School49.Making Students Learning on Their Own Initiative50.On the Subtlety and Restraint that Mark Emily Dickinson’s Poem51.Analysis the Characters of Elizabeth Bennet52.On the Poetic Features of Leaves of Grass53.Henry’s Realist Writing and His Ending Art54.On O.Henry’s Ending Art55.An Analysis on the Characters of Great Expectationsparison Between Poems by Dickinson and Those by Li Qingzhaoplexity and Profundity of Humanity--On the Characterization in Wuthering Heights58.Tomorrow is Another Day —Analysis on the Character of Protagonist of ―Gone with the Wind‖ by Margaret Mitchell59.Tess, a Victim of False and Confused Concepts of the Time60.An Initial Probe into the Tragic Meaning of Hamlet61.Introduction to Cultural Connotation in English Vocabulary Teaching62.Song of Myself—Embodiment of American Spirit63.Translation of Names and Cross-cultural Communication64.On Surname of English and Chinese65.The Conversion of Chinese and English Cultural Values in Dating Advertisements 66.Preliminary Study on the Culture of English and Chinese Names67.Across-cultural Contrastive Study ofEnglish and Chinese Metaphor68.Politeness in Stores69.How to Use EFL Resources70.The Principles and Skills of Translations of Business Advertisement71.Stylistic Features and Translation of Advertisement72.Promoting Learner Autonomy in the EFL Classroom73.Application of Multimedia in English Teaching74.Task-based Learning in English Language Teaching75.The Characteristics and Translation of Advertising Language76.The Internet and English Teaching77.The Features of News’ Headlines Subtitle: The Distinctive Features of Headlines in Journalistic English78.Application of Multimedia Computer in English Language Teaching79.The Teaching Strategy in English Reading80.Pragmatic Failures in Daily Conversation of Interculture81.The Differences between Chinese and English Body Language82.Cultural and Pragmatic Differences between Chinese and English in Intercultural Communication83.How to Shift Student from Passive to Initiative in English Class84.Application of Decode Theory in Listening Comprehension85. A Study of the Theory of Second Language Acquisition Applied in Bilingual Education in China86.Individualism in USA and China87.On Improving English Communicative Ability88.English Reading and Culture89.Influences of Cultural Differences on Oral English Learning90.The Necessity of the English Testing Reform91.Cultural Connotations of Color Words in English and Chinese92.On Improving Student’s Oral English93.Discussing the Study of English Phonetics94.Oral English Learning Environment95.Paul and Miriam’s Love Tragedy96.Analyses on Heathcliff’s and Catherine’s Character Images from the Stylistic Angle97.Morality in ―Lady Chatterley’s Lover‖98.Polarized Love and Man-Woman Relationship Probe into Lawrence’s Viewpoint on Love99.Regulated Hatred in the Work of Jane Austen100.Morality in Lawrence’s Novels101.The Comment on Tess’ Character and Her Tragic Life102.An Analysis of Jane Eyre’s Personality 103.Greece Mythology Was Used in Keats’Poems104.Cultural Differences of Words for Color in English/Chinese105.Differences in Exchanging Language between English and Chinese Culture 106.Friendship in an Intercultural Communication107.Analysis of the Communicative Usage of the Color Words in View of the Sino-British Cultural Differences108.Meaning of Words, Vocabulary and Cross-Cultural Communication109.The Skills at Translating English into Chinese110.Cultural Differences in Time Values —the Influences in Intercultural Communication 111.The English Onomatopoeia and Its Rhetorical Effects112.A Study of Middle School Listening Teaching by Multimedia113.A Study of Prediction in Listening Comprehension114.On Metaphor of Emotions115.Metaphor of Love116.A study In Metaphor of ―Anger‖117.A Contrastive Study of the Use of Color Words in English and Chinese118.Brand-name Translation from English to Chinese and Consumer’s Psychology 119.How to Improve Quality of Interpreting 120.On Translation of Packing for Commodity121.Cultural Influence on the Translation of Trademarks122.Contrastive Study Between the Cultural Connotation of Animal Words in English and Chinese123.On the Translating Strategies of Film Titles124.The Comparative Study on the Translation of English Movie Titles in Hong Kong, Taiwan and Mainlandment on the Translation of English Film126.Theories and Methods on the Movie Title Translation127.Talking about the Methods andTechniques of the English-Chinese Film Title Translation128.The Study on Taboo and Euphemism 129.The Moniker of Euphemism130.On the Influence of Language Testing on Language Teaching131.On Testing Suitable for Task-based Language Teaching Method132.An Analysis of the Failure of Language Teaching and the Countermeasures133.On Testing Suitable for Task-based Language Teaching Method134.On Testing Suitable for Task-Based Language Teaching Method135.On the Influence of Examination-oriented Education to the Development of Student’s Language Performance136.The Modes of ET (Educational Technologies) --Based Foreign Language Teaching137.Misuse & Misconceive of the Conformity of Modern Information Technology intoEnglish Teaching138.Something about the Application of the Chat Room in English Teaching139.Teacher s’Roles in Web-Based Foreign Language Teaching140.Primary School English Education with Internet Technology141.Teacher’s Role in Web-based Foreign Language Teaching142.The Modes of ET (Educational Technologies) –Based Foreign Language Teaching143.On the Information Literacy of English Learners in Web based Learning Environments144.The Application of Chatting Room in English Learning145.Strategies of English Language Learning on Internet146.The Application of Cyber Culture to College English Teaching147.Internet English Resources Information &Retrieval148.Conformity of Modern Information Technologies into English Teaching149.The Bottleneck Factors in English Pronunciation150.On Color Culture and Chinese—English Color Words151.The Differences between English & Chinese Idioms in Senses152.On the Similarities of Rhetorical figures Between English and Chinese153.The Cultural Differences and the Obtrusion of Translation154.On Cultivating the Compound Talents of English Majors155.On Mark Twain's Novels (theme)156.Saint, Snob or Somewhere In Between----Holden in The Catcher In The Rye157.Understanding Mark Twain’s Realism Through The Adventure of Huckleberry Finn158.The Striving and Affection of Julien in ―The Red and the Black‖159.Analysis of Personalities of Tom Sawyer and Huckleberry Finn160.Strategies to Solve the Vocabulary Teaching Problems161.Chinese Sense in Teaching of English Tense162.How to Broaden One’s Vocabulary 163.On Ways of Improving Students’ Abilities to Remember Vocabulary164.Teaching of English Grammar165.How to Broaden University Students’V ocabulary166.Teaching of English Text167.How to Identify Metonymy and Synecdoche168.The Application of Communicative Approach for English Teaching169.How to Improve English Listening Comprehension with Predication2001级毕业论文选题(197题)1.任务型教学模式下的评价体系2.中英学术性个人主页标题语言研究3.论基于网络的大学英语学习环境4.教师用语的基本要求5.学习策略与学习者策略6.信息时代高校英语学习者信息素养研究7.基于E-mail和E-file 的大学英语写作模式研究8.关于归化与异化的思考9.中西文化差异与广告资料翻译10.文学翻译中的文化因素11.翻译学的建设：传统的定位与选择12.文化研究语境下的翻译研究13.E-Learning与高校大学英语教学改革14.广告翻译的特点与方法15.哲学领域：解构主义对翻译研究的影响16.网络英语广告语言的语用策略研究17.高校校园网络文化建设之我见18.论网络英语广告的文体特征19.自主学习中的学习策略20.公益性中英文网络广告语言对比研究21.中西方译论比较22.基于Blog的虚拟学习环境与大学教学改革23.英语口语教学的语言环境24.形成性评估在中学英语任务型教学中的运用25.英语口语如何学26.网络英语广告语言的修饰策略研究27.基于E-file的英语写长法教学研究28.写长法作文教学与二语习得理论在实践中的应用29.主观试题和客观试题的互补30.E-Learning与高校大学英语教学改革31.英汉姓名对比32.听力障碍及对策33.培根“Of Love”的修辞特色34.英语口语教学方法研究35.信息时代英语教师的角色与地位36.基于体裁教学法的中学英语写作教学37.英汉数字禁忌比较38.英汉商业广告词修辞手法对比39.计算机辅助外语教学的理论与实践40.《还乡》中火的象征意义41.英语语音与英语口语的关系42.英语教学资源的开发与利用43.体裁分析在专业英语阅读教学中的应用44.体裁教学法与高校英语专业学习45.英汉谚语蕴涵的思想道德观46.关于英语听力课堂教学设计47.中西方饮食文化比较48.外语教学中的跨文化交际意识的培养49.影响听力理解的因素50.认知主义与计算机辅助外语教学51.商务英语翻译与文体研究52.简.奥斯丁小说中的灰姑娘主题53.微型小说结构技巧分析54.英语单词的特殊用法55.网络辅助英语教学56.体裁教学法与大学英语写作教学改革57.体裁教学法与专四英语写作58.多媒体在英语教学中的运用59.英语单词教学探析60.英语广告中双关语的种类及翻译61.英语语音教学研究62.美国英语与英国英语歧义谈63.在语境中培养学生的听力预测能力64.从《苔丝》看哈代的创作思想65.惠特曼诗作风格分析66.英汉语颜色词的文化异同67.民族文化心理因素对英汉语词汇感情色彩的影响68.翻译中的文化差异69.谈英语书名的汉译70.词语的文化内涵与翻译71.如何提高八级阅读理解能力72.英语的艺术性教学73.简爱，19世纪崭新的理想女性形象74.良好英语学习习惯及其培养75.《草叶集》与美国精神76.狄金森诗作的魅力因素探讨77.任务型教学模式在英语课堂中的有效运用78.英汉同义词对比研究79.文化交流与翻译80.论交际教学法与教师角色的转变81.活跃英语课堂教学的有效方法82.现代汉语中英语外来词译名翻译83.速学英语的理论与方法84.英语委婉语的语用功能和文化内涵85.词义与文化86.狄金森诗作主题与意象研究87.论专业英语四八级听力88.论翻译中的文化差异及习惯表达法89.非母语课堂的英语学习动机90.初中英语教学的课堂设计与实施91.姓名的翻译与跨文化交际92.关于有效改进英语口语的系统方法的见解93.课程改革与观念转变的关系94.谈外部因素对课程改革实施的影响95.图式理论与听力理解96.交际法在英语语法教学中的应用97.论《呼啸山庄》的艺术魅力98.英美现当代文学中的女性主义思潮99.英语新闻报道中的流行语100.论英美文学课程的功能与策略101.影响听力理解的非语言因素102.课标改革与考核体系的关系103.互动式学习与讲授法教学的比较104.中西戏剧舞台艺术比较105.常用英语新闻术语分析106.论《蝇王》中的人性观107.从图式理论看听力理解与背景知识的关系108.现时英语新闻的结构特点109.大学生如何通过网络学习英语110.英语新闻标题的理解与翻译111.英语歌曲与英语教学112.语言实验室的情感学习113.论《查特莱夫人的情人》中的情爱观114.谈动机因素爱英语教学中的作用115.新课标对教学理念的影响116.英美现当代文学中的后代主义思潮117.文化差异对听力理解的影响118.怎样指导中学生写英语作文119.新课标实施中教师的角色120.外语专业学生科研意识与能力之培养121.伊丽莎白时期的英国戏剧主题分析122.从图式理论看听力理解与社会文化的关系123.晚清小说的社会影响124.林语堂翻译思想研究125.钱仲书翻译思想研究126.口译与跨文化意识127.语言与广告128.严复翻译理论研究129.语言能力与交际能力的关系与转化130.商务英语翻译在商务洽谈中的应用131.谈英语阅读多项选择题的编写技巧132.商标翻译与文化差异探讨133.口译特点与口译教学134.英汉动物习语比喻形象的文化差异135.从心理学角度探讨少儿英语教学136.英语教学中的英汉文化对比137.成功兴趣原理在英语教学中的运用138.习语翻译与文化差异探讨139.异化还是归化140.如何提高中学生的英语写作水平141.如何在英语阅读中扩大学生词汇量142.如何提高中学生的听力水平143.英语委婉语的交际功能144.中学生英语学习主动性的培养145.翻译法在外语教学中的地位146.英语歧义现象的归类与探析147.英语课堂中不同的课文解释148.如何在英语教学中扩大学生知识面149.本族语对学生学习英语的负面影响及其对策150.英汉基本颜色词文化寓意对比151.交际教学法的利弊谈152.翻译与性别153.中学生英语学习主动性的培养154.中西文学作品的译文比较155.英汉语言文化内涵对比浅析156.英汉语言文化内涵对比浅析--禁忌语，身势语157.海明威作品塑造的硬汉精神158.合同翻译（国际航运方向159.体育新闻术语分析160.活动教学法在小学英语教学中的应用实践161.当代西方电影的文化特征162.浅谈《理智与情感》163.提高英语阅读能力的方法164.试论英语专业四级写作技巧165.论文化背景与英语阅读理解的关系166.物理学翻译特点167.广告英语的特点及其翻译168.浅谈英语教师素质169.文化因素对英语翻译的影响170.小议英汉习语翻译中的文化差异171.浅谈利用新课标教材激发学生英语学习兴趣172.如何转换英语学习中的差生173.英语测试改革的必要性174.从英语词汇中看中英文化的差异175.英语人名的意义176.如何撰写商务计划书177.如何提高初中生的英语兴趣178.体态语在英语教学中的运用179.宗教文化对中英语言差异的影响180.翻译中的归化与异化现象181.文化与英语教学的关系182.英语情趣教学183.初中生英语学习心理训练的研究184.情景法在英语教学中的运用185.商业广告186.如何提高口译能力187.英语新闻的特点188.浅谈跨文化交际能力的培养189.海明威与菲茨杰拉德——两位“迷惘的一代”作家对比研究190.中学课堂交际法运用191.网络辅助英语教学192.英语词汇学习策略193.电影片名翻译194.口译翻译初探195.中国重点高校主页英文版建设现状调查196.语言水平与听力理解的关系197.应试教育对英语教学的影响2002级毕业论文选题(134题)1.基于多媒体技术的英语听力教学2.《傲慢与偏见》中的女性形象研究3.海明威式的英雄与拜伦式英雄4.广告语汉译的跨文化意识5.中国迪士尼，传统，新潮？6.英文电影在文化传播中的功用7.在英语教学中开发学生的非智力因素8.英语教学中处理英汉文化差异的对策9.中学英语教学中的阅读教学模式探讨10.计算机辅助英语教学环境下二语习得研究11.《自我之歌》的内涵浅析12.《苔丝》女主角自身悲剧研究13.从《老人与海》看海明威的人生哲学14.影响英语学习自主性的主要因素15.试论跨文化交际和教学策略中的问题16.Towards Portfolio: A New Approach for Assessment17.任务型教学模式的利弊18.手势语认知与跨文化交际19.行为举止认知与跨文化交际20.根据跨文化交际礼貌原则调节我们的行为举止21.从文化差异看英汉颜色词22.商标翻译的文化因素23.商务英语写作的文体风格24.商标名称的美学特征及其翻译25.中学情感教学26.英语委婉语的语言特点与跨文化交际27.中学英语课堂中的教学互动28.文化差异与翻译29.预测能力与听力理解30.图式理论与英语新闻听力理解31.怎样提高中学生阅读技能32.称赞语的中西文化对比研究33.汉英动物词语的文化内涵34.英汉动物习语比喻形象的文化差异35.英汉语基本颜色词的文化意义对比36.英语习语的特点及其翻译37.论法律英语的模糊性38.英语影视片名的翻译技巧39.论英文影片片名翻译原则40.美国俚语的语义与语境分析41.交际中的身体语言与文化42.中学新教材呈现环节研究43.科技英语新闻句子用法及其翻译44.外交文书的用法和外交翻译45.网络辅助教学在中学英语课堂中的合理应用46.英语教学资源的开发与利用47.中西自然神话比较48.惠特曼诗作风格分析49.华兹华斯与陶渊明田园诗的对比研究50.从《老人与海》看海明威的人生哲学51.教师在当代大学生心目中的地位52.英语教学无定法---各种教学法的优势互补53.中学英语教学法论54.文化差异对听力理解的影响55.有关动物的中国成语英译56.希思克厉夫的复仇之路57.从哈姆雷特的犹豫看人性的弱点58.哈姆雷特人物形象的分析59.服饰搭配与跨文化交际60.广告忠实问题带来的危机61.谈商贸英语翻译的原则62.文化研究语境下的译学研究取向63.新闻英语中模糊语研究64.英语词汇中一词多义的隐喻现象及其逻辑模式65.英语阅读中的内涵与外量问题研究66.论网络虚拟环境下外语学习者的语言输入67.互联网资源在任务型高中英语教学中的应用68.多媒体英语教学的利与弊69.英语专业教学技能训练研究70.误解形成的社会心理根源71.英语开始语的模式及应用策略72.英汉语颜色词的文化异同73.交际教学法的利弊74.非语言表达和英语课堂教学75.英语教学测试与学生自主学习76.英语课堂中的教学互动77.从狭义的角度看影响英语学习的非智力因素78.中英文化中“请求”言语的比较79.迪士尼卡通电影与外语教学80.初中英语教学中的口语教学模式探讨81.任务型教学应用于农村英语教育的适应性82.多媒体在中学英语教学中的运用83.《简爱》中的女性形象研究84.从性别观看苔丝的悲剧85.The influence of cultural differences on listening comprehension86.图式理论在词汇习得中的应用87.New Textbooks, Old Teaching Strategies?---- A Glance at the FLT in High Schools88.Reflections on the Practice of TBLT89.浅析哈代《还乡》中对荒原的背景描写90.长腿叔叔的人物形象分析91.运用―预测‖方法提高英语听力92.影响英语听力理解的因素分析93.英语听力课中的文化导入94.非语言因素对听力理解的影响95.圣地亚哥精神上的胜利—对《老人与海》中不同角色的解析96.<飘>中女主人公性格特点及其时代背景分析97.论海明威笔下的硬汉形象98.互评作用在外语教学中的作用99.学生喜欢何种评改方法调查报告100.如何提高初中生英语学习动机101.论中国大学生在会话中的语码混用现象研究102.排比手法在罗斯福总统和杜鲁门总统就职演说中的应用103.禽流感给人类带来的思考104.谈英语书名汉译105.中国菜谱英译方法与技巧106.从跨文化的角度研究广告翻译107.中学英语教学中的写作教学模式探讨108.信息转化活动在英语阅读教学中的应用109.中学英语教学中的听力教学模式探讨110.英语灾难类新闻惯用短语及其翻译111.封建制度下的男权主义及其渐结构112.从《老人与海》看海明威对生命意义的探索113.新课标下初中英语教法分析114.英语委婉语的语言特点及文化内涵115.关于交际策略和跨文化交际能力的研究116.互动式教学在培养学生自主学习能力的作用117.老师评改学生作文的可信度调查报告118.论英语教学中的讲授型教学与合作学习型教学119.委婉语中的隐喻机制120.Thoughts on the Practice of TBL T121.Essential Elements in Designing a Communicative Task in EFL Classroom 122.从莎士比亚到哈姆雷特到哈姆雷特的复仇123.商务领域中的跨文化交际124.狄更斯语言模糊性及其艺术效果125.跨文化交际中礼貌原则126.文化差异在商务谈判中的反映127.从狗的中英习语看文化习性128.英语学习中的俚语现象探索129.《20年后》文体分析130.文化研究语境下的译学研究取向131.英语习语的文化差异及其翻译132.文化差异与跨文化交际133.中国大学生英语运用错误调查研究134.跨文化在身体语言体现2003级毕业论文选题(97题)1. 浅谈旅游广告宣传品的英译2.网络机辅助英语教学环境下学生情感因素的培养3.英语听力中的语音障碍问题.4.论网络资源在英语国家国情课程教学中的作用5.流行文化对英语语言的影响6.中西文化中非语言交际的差异7.论英汉社交文化对比8.乐昌市中学英语教学师生关系的调查报告9.英汉语篇差异与翻译10.认知、词义与翻译11.跨文化视野中的异化与归化翻译12.狄更斯作品中的女性角色研究13.华兹华斯与陶渊明的自然观之比较14.《罗米欧与朱丽叶》与《柳荫记》中的人物形象比较研究15.杰克·伦敦作品中超人理念的变迁研究16.英语书名汉译基本技巧17.谈<<水浒传>>中骂的翻译18.含有数字“一”的汉英习语的隐含意义比较19.英汉广告双关语的修辞功能20.中学生在汉语环境下学习外语的心态调查21.从《傲慢与偏见》看简。
On the Stylistic Features and Chinese
On the Stylistic Features and Chinese Translation Skills in EnglishNewspaper Headlines英语报刊新闻标题的文体特征及汉译技巧AcknowledgementsI would like to express my sincerest thanks to my supervisor Song Guanglie. He has helped me out through the entire process of writing this thesis, from the establishment of my thesis title to the completion of it. Without his help and guidance, I couldn‘t have finished this thesis. The time he has spent discussing the thesis with me has been most precious to me. His wit and insight have not only deeply impressed me, but have also inspired me to a large extent. And I really appreciate his suggestions and encouragement.So I want to thank my friendly roommates and classmates. They are energetic, intelligent and are always ready to help. When I was met with difficulties or when I was not in good conditions, they never failed to encourage me and show their concerns for me. Their understanding and support have helped create a very good environment for me to proceed with this thesis.ContentsAbstract(English Version) (ⅰ)Abstract(Chinese Version)........................................................................... (ⅱ)Part One Introduction (1)1.1 Definition of News Headlines (1)1.2 Function of News Headlines (1)Part Two the Theory of Foregrounding in English Newspaper Headlines (2)Part Three Stylistic Features of English Newspaper Headlines (3)3.1 Lexical Features of English Newspaper Headlines (3)3.1.1 Abundant Use of Midget Words (3)3.1.2 Abundant Use of Vogue Words (4)3.1.3 Abundant Use of Abbreviations (4)3.2 Grammatical Features of English Newspaper Headlines (5)3.2.1 The Present Simple Tense (5)3.2.2 The Simple Future Tense (5)3.2.3 The Present Fontinuous Tense (6)3.3 The Passive V oice Features of English Newspaper Headlines (6)3.4 Rhetorical Features of English Newspaper Headlines (7)3.4.1 Metaphor (7)3.4.2 Pun (7)3.4.3 Alliteration and Rhyme (8)3.4.4 Metonymy (8)3.4.5 The Use of Idiom and Allusion (9)3.5 Omission of the Article, the Conjunction, the Auxiliary Verbs (9)3.6 The Use of Punctuations (10)3.7 Stuctural F eatures of English Newspaper Headlines (12)3.7.1 The Phrase Headlines (12)3.7.2The Sentence Headlines (12)Part Four Flexible Use of Chinese Translation Skills (13)4.1 Literal Translation (13)4.2 Free Translation (13)4.3 Creative Translation (14)Part Five Conclusion (15)References (16)AbstractEnglish newspaper, as an access to genuine English, becomes more and more popular. Newspaper headlines have its‘ own stylistic features in lexicology, grammar, the voice, rhetoric and so on. It is called ‗headline language‘ by news scholars. This paper emphatically analyzes the stylistic features of English newspaper headlines. According to these features, the author summarizes some Chinese translation skills. Domestic readers can timely, objectively and accurately read English newspaper headlines to understand the main content of the news.Keywords:English newspaper, headlines, stylistic features, Chinese translation skills摘要作为获取地道英语主要途径之一的英语报刊,在我国日渐普及.新闻标题有其独特的词法、语法、语态和修辞等方面的文体特色,新闻学者们称之为“标题语言”。
对外政治话语中隐喻的功能及其英译
对外政治话语中隐喻的功能及其英译摘要: 目前对隐喻翻译的讨论普遍聚焦喻体等值转换或意象投射等问题，模糊了隐喻认知与修辞隐喻的差异。
在综述隐喻的话语功能基础上，对党和国家领导人的发言和政府工作报告中所使用的隐喻及其对应译文进行较为深入的分析，认为政治话语中的隐喻具有阐释与劝说功能。
为了发挥政治话语中隐喻的对外阐释与说服功能，翻译应技巧性地选择相应的翻译策略，根据隐喻的功能采用直译、直译加注、转换喻体、换以明喻以及释译喻义等方法进行隐喻翻译，以便更好地提高对外话语的传播效果。
On Rhetorical Functions of Metaphor and its C-E Translation in Political DiscourseAbstract: Current studies on metaphor translation mainly focus on exploring how conceptual mapping facilitate the transfer of information and images from SL to TL without paying enough attention to metaphor's rhetorical function in target texts.After summarizing metaphor's discourse functions in previous rhetorical studies, this paper makes an in-depth analyses on metaphors in CPC leaders and government officials' speeches as and their translated versions.The paper claims that metaphors' role in facilitating the explication of political concepts and their persuasion power should be taken into account when choosing translation strategies.And in translation practice, such translation methods can be adopted as literaltranslation, translation plus sense, replacing the image, translation by simile, and interpreting the metaphorical meaning, so as to enhance the country's global munication effect.Keywords: politicaldiscourse metaphor explicationpersuasiveness translation strategies隐喻近年来成为翻译研究关注的一个热点问题。
浅析王佐良译作《谈读书》
2202019年01期总第441期ENGLISH ON CAMPUS浅析王佐良译作《谈读书》文/翁海频 王燕【摘要】论读书是英国文艺复兴时期散文家、哲学家弗朗西斯·培根的作品，于1653年发表，并收录于《培根随笔》中。
作者旨在对王佐良译本进行分析，首先从翻译方法与技巧入手，再对翻译特点进行总结，以此剖析王佐良先生译本的独到之处。
【关键词】论读书；王佐良；翻译方法与技巧；翻译风格【Abstract】Of study is an important article included in a book entitled “Bacon’s essay, published in 1653 byFrancis Bacon, a British writer. This present paper aims to make analysis of the article’s Chinese translation by Wang Zuoliang in terms of translation method and technique as well as its translation characteristics in order to decomposeits uniqueness.【Key words】Of study; Wang Zuoliang; translation method and technique; translation characteristics 【作者简介】翁海频，王燕(通讯作者)，重庆医科大学外国语学院。
地译出培根散文简约的风格，译出培根自信的口吻，古色古香的文字中，饱含着人生的经验和智慧。
王佐良先生一生著作、译作丰富。
一方面，他对文学研究抱有罕见的热情。
“他的著作既令人高山仰止，又亲切动人。
”(李赋宁 1996: 4)王佐良在外国文学研究上最重要的学术贡献在于对英国文学史(包括诗史、散文史、小说史、戏剧史等)的研究和撰著。
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On rhetoric and its translation in English and ChineseadvertisingAbstract: With the deepening of economic internationalization, advertising as sales stimulus, plays a crucial role in delivering information. The purpose of this paper is to explore the basic advertising knowledge, to explain features of advertising language.Key words: advertising rhetoriccommunicative translationreadership1、Generalization on advertisingAdvertising takes many forms, but in most them, language is a style of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or services, in order that you will take out some of your money.1.1 Functions of advertising:the marketing function, the communication function, the economic function, the social function, the education function.1.2 Advertising objectives :The objectives of any advertising are to create awareness, to develop comprehension1.3 Advertising elements: A full print advertising is generally composed of two parts, namely, the verbal part including headline, body copy and slogan; the non-verbal part consisting of trademark and illustration.2、The rhetoric in English and Chinese advertisingThe main advantage of the use of rhetoric in advertising lies in its superior ability to communicate abstract features or benefits of the product and to communicate information about intangible services.2.1 The rhetoric in English advertising2.1.1Phonetic Rhetoric:Phonetic rhetoric mainly consists of onomatopoeia, alliteration and rhyme1) Onomatopoeiae.g.: Zoom! Let Service Federal Credit Union show you the fastest way to save a new car or truck.; 2) Alliteration. e.g.: Sweet, Smart, and Sassy. 3) Rhyme.e.g.: Clean your breath while it cleans your teeth.2.1.2 Lexical rhetoric1) Metaphor. e.g.: EBEL, the architects of time. (EBEL is abrand watch from Switzerland. The value and the quality of the watch are fully implied in just the words of a metaphor.)2) Simile.e.g.: Featherwater : light as a feather (spectacle lens)3) Metonymy.e.g.: Wash the big city out of hair.4) Pun.e.g.: Spoil yourself and not your figure. ( the weight ?Cwatcher ice cream ad.)5) Personification.e.g.: With 52 issues, they will be thinking of you week after week.(Newsweek magazine)6) Hyperbole.e.g.: We’ve hidden a full of vegetable where you’d never expect in a pie.(Biscquick vegetable pie)7) Repetition.e.g.: You can’t Xerox a Xerox on a Xerox.(Xerox copier)8) Contrast.e.g.: Cancer is often curable. The fear of cancer is often fatal.9) Parody.e.g.: Wearing is believing. ( lovable underwear)2.2 The rhetoric in Chinese advertisingRhyme : 用清逸,更美丽; Simile : 恍如躺在洁白的云朵里. (鸭绒被) Repetition : 送脑白金,就是送健康,送祝福;Contrast : 只买对的,不选贵的;Parody : 一夫当关,万夫莫开. (保险门);Personification : 我们是你不做声的仆人,却有着一百双手. (厨房用具);Antithesis : 不求今日拥有,但求天长地久. (青岛牌电视)Nevertheless, Chinese advertisements possess their own distinctive characteristics.1) The four/seven - Character Advertisement黑白分明,表现出众. (白加黑感冒片);2) The Couplet Advertisement摘取天上彩霞,装点人间广厦. (珠海“镭射玻璃”) ;3、The Translation of Rhetoric in English and Chinese Advertising3. 1 Principle Governing Advertising Translation1) Theories of TranslationFaithfulness, expressiveness and elegance are more applicable to literary translation. Lu Xun put forward a four- character principle of translation, which is called faithfulness and smoothness.2) Communicative TranslationProfessor Peter Newmark holds that :“??all art is to a greater or less extent allegorical ,figurative ,metaphorical and a parable and therefore has a communicative purpose. (Newmark 1982 : 45) . In my opinion ,any principle adopted in advertisingtranslation is evaluated by whether the translated text ultimately helps promote sales.3.2 Specific Techniques Applied to the Translation of Rhetoric in Advertising3.2.1 The English - Chinese Advertising Translation1) Rhetorical Translation (1) E. g.: Kodak is Olympic color. 柯达- - 奥林匹克的色彩. Light as a breeze, soft as a cloud. (Simile) 轻似微风,柔如浮云.(2) Rhetorical ReplacementE. g. : Apple thinks different . 苹果电脑,不同凡“想”2) Non - Rhetorical TranslationE. g. : Think again , Think Canon. 梦寐以求是佳能.(1) Phonetic RhetoricTalk , global , pay local . ――Telecommunication(Rhyme)全球通信,就近付款.(2) Pun .The Unique Spirit of Canada. 别具风味的加拿大酒,独特的加拿大精神.(3) Parody. The prose without the con. ――The Times magazine.没有混淆视听的文章.3.2. 2 The Chinese - English Advertising Translation1) The translation of Four/Seven ?C Character Ads. and Couplet Ads.E. g. : 出手不凡钻石表. (钻石牌手表)Buy a Diamondbrand watch ,if every second counts for you2) Parody Translation 人带梅花,准时乐道. (“梅花牌”手表广告)Give the Plum to all, and to all a good time.4、ConclusionGood translation helps us appreciate the charm of language. Readership is the core of advertising translation. We will be able to achieve successful advertising translation as long as we keep the principle in mind.References:[1]程康.品牌宣传标语的英译汉[J].中国科技翻译,2000(2) :18～21.[2]胡一.广告英语的修辞魅力[J].英语学习,1999(8) :18～19.[3]韩家云.从关联理论角度解毒广告中的双关[J].外语与翻译,2001(1) :1～8.。