广告英语的词汇特色研究Astudyofthelexicalfeaturesofadvertising
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Language game
New words are created through language games and puns to increase the fun and interactivity of advertisements.
Loanwords
Internationalization elements
Emotional color
Ordinary vocabulary often carries strong emotional colors in advertisements to resonate and interest consumers.
Creative combination
Advertisers create novel and attractive advertising slogans by creatively combining and arranging common vocabulary.
要点二
Explore the relationship be…
Analyze how advertising English vocabulary affects the audience's understanding and acceptance of advertising, and how to improve the dissemination effectiveness of advertising.
Simplicity
Short and clear
Advertising English usually strives for brevity and clarity in order to convey as much information as possible within limited time and space.
Professional vocabulary
Industry terminology
Accurate expression
Target audience
Professional terms related to specific industries in advertising English, such as brand names, product characteristics, etc.
02
Vocabulary Classification of Advertising English
Common vocabulary
Widely used
Common vocabulary is widely used in advertising English, which is simple and easy to understand, and can quickly convey information.
attractiveness and memory points of advertisements.
Imagery
Using concrete vocabulary
Advertising English tends to use concrete vocabulary to describe products or services, in order to form a clear and vivid image in the minds of consumers.
Foreign words are often used in advertising English to showcase the international characteristics or exotic charm of the product.
Fashionable
Foreign words are often associated with fashion and trends, enhancing the fashion and attractiveness of advertisements.
Professional vocabulary can accurately describe the characteristics and advantages of a product or service, enhancing the professionalism and credibility of advertising.
Old words and new usage
Advertising English often uses everyday language or common vocabulary in new contexts, giving them new meanings and usage, thereby increasing the
Cultural integration
The use of loanwords also reflects cultural integration and communication, increasing the diversity and inclusiveness of advertising.
Empirical research
Collect data through questionnaire surveys, experiments, and other methods to analyze the relationship between advertising English vocabulary characteristics and advertising effectiveness.
广告英语的词汇特
色研究
Astudyofthelexic
a汇l报f人e:XaX turesofadve
20XX-01-27
rtisingEnglish
目录
• introduction • Vocabulary Classification of
Advertising English • The Vocabulary Characteristics of
• The practical application of advertising English vocabulary
01
introduction
Research background
要点一
The importance of advertisi…
With the deepening development of globalization, advertising English, as an important business language, plays an increasingly important role in the international market.
Advertisers often create new vocabulary or phrases to attract consumer attention and create a unique brand image.
02
Easy to remember
Newly coined words are usually concise and clear, easy to remember and spread, and help with the rapid dissemination of advertising information.
Corpus analysis
Using corpus technology to analyze a large number of advertising English texts, extract vocabulary features, and classify and organize them.
research objective
要点一
Revealing the characteristi…
Through in-depth research on advertising English vocabulary, reveal its unique language characteristics and expression methods.
Using rhetorical devices
Advertising English often employs various rhetorical devices, such as metaphors, personification, symbolism, etc., to enhance the imagery and infectiousness of language.
Professional vocabulary is aimed at specific target audience groups, meeting their needs for professional information and depth.
neologism
01
Innovation
Advertising English • The Relationship between
Advertising English Vocabulary and Context
目录
• Translation Strategies for Advertising English Vocabulary
03
The Vocabulary Characteristics of Advertising English
Innovation
Creating new words
Advertising English often attracts consumers' attention by creating new words, which may be formed by combining existing vocabulary, using prefixes or suffixes, etc.
Using abbreviations and simplified words
Advertising English often uses abbreviations and simplified words to shorten sentence length, improve language rhythm and readability.
research method
Literature review
Collect and analyze relevant literature on the characteristics of advertising English vocabulary at home and abroad, and understand the research achievements and shortcomings of previous studies.
要点二
The research vห้องสมุดไป่ตู้lue of adver…
Advertising English vocabulary characteristics are an important component of advertising language, which is of great significance for understanding the characteristics of advertising language and improving advertising effectiveness.
Emotional color
Using emotional vocabulary
Advertising English tends to use words with emotional connotations in order to emotionally attract and infect consumers.