募捐筹款宣传说明欧美风ppt模板

#3 PROVIDE STRUCTURE
Social Fundraising Tools • Chimp • FundRazr • Peer Giving Solutions • Artez
Measuring Tools • Google Analytics • Hootsuite • KISS Metrics
Art director Alexis Persani. Photographer Leo Caillard.
SOCIAL FUNDRAISING ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
#4 GIVE SUPPORT
#3 PROVIDE STRUCTURE
– 100 Donations – $25,000/$50,000
Raised/Total With Match
• Awareness
– 25% Traffic Increase – 2,000 Facebook “Likes”
PROVIDE STRUCTURE
Do something for freedom and every $150 you raise before May 31 will be matched to provide education for 2 Dalit children for another year.
• Is a creative wildcard that could be a:
– Platform – Piece of technology – Tool kit they can build
off – Financial match – Other incentive
WHAT ARE YOU LIKE AND HOW DO YOU HELP?
START WITH STORY
DEFINE SUCCESS
• One Metric That Matters: # of Donations
• Engagement
– 15 Active Fundraisers (5 pre, 10 post)
– 100 Email Sign Ups
• Fundraising
• It is bigger than you and your work and taps into things like:
– Meaning – Purpose – Community – Connection
WHAT IS THE SPECIAL GIFT THAT YOU POSSESS AND CAN GIVE?
SOCIAL FUNDRAISING ROADMAP
#1 DEFINE SUCCESS
#4 GIVE SUPPORT
#3 PROVIDE STRUCTURE
#4 Give Support
This is the reality so be proactive and: • Use nudges • Give examples • Encourage • Think service • Share their stories • Thank, thank, thank
Communication Tools • Hootsuite • MailChimp • UnBounce
CHOOSE THE BEST TOOLS FOR THEM NOT FOR YOU.
Art director Alexis Persani. Photographer Leo Caillard.
#3 PROVIDE STRUCTURE
• What do people do? • For how long? • To do what? • How do they do it?
ANCHOR FUNDRAISING CAMPGINS TO BE 30 DAYS OR LESS.
Art director Alexis Persani. Photographer Leo Caillard.
• You have a personality that helps and can be:
– Inspiring – Fun – Smart – Encouraging – Rebelious
SOCIAL FUNDRAISING ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
SOCIAL FUNDRAISING
EMPOWERING SUPPORTERS TO BECOME HEROES
NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS.
Art director Alexis Persani. Photographer Leo Caillard.
PROVIDE STRUCTURE
• Peer Giving Solutions • UnBounce • MailChimp • eTapestry • Hootsuite • Google analytics
GIVE SUPPORT
• Community Manager • Special support email • Tips and examples • Trigger emails • Shared stories
#4 GIVE SUPPORT
#3 PROVIDE STRUCTURE
#2 DEFINE SUCCESS
• 1 Goal • 1 – 3 Objectives • 1 – 3 metrics or Key Performance
Indicators (KPI)
CHOOSE ONE METRIC THAT MATTERS TO SIMPLIFY AND FOCUS IN ON WHAT IS MOST IMPORTANT.
200 Visit 20 Sign Up 10 Set Up
5 Do 2 Succeed 1 Superstar
FUN TIP
YOUR HEROES HAVE TO SEND EMAILS TO GET DONATIONS.
DALIT FREEDOM NETWORK
”WHAT WILL YOU DO FOR FREEDOM” CAMPAIGN SOCIAL FUNDRAISING CASE STUDY
SOCIAL FUNDRAISING ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
#4 GIVE SUPPORT
#3 PROVIDE STRUCTURE
YOU ARE NOT THE HERO OF THE STORY.
WHAT IS THE ADVENTURE YOU ARE CALLING YOUR HEROES TO?
• Awareness
– 120% Traffic Increase – 800 Facebook “Likes”
YOU CAN EMPOWER YOUR SUPPORTERS TO BECOME HEROES.
END RESULT
• Engagement
– 11 Active Fundraisers (1 pre, 10 post)
– 63 Email Sign Ups
• Fundraising
– 124 online donations (59 secured by fundraisers)
– $61,000/$111,000 Raised/Total With Match