网络营销外文翻译

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网络营销外文文献及翻译

⒈引言

在当今数字化的时代，互联网的普及使得网络营销成为企业

获取客户和提升品牌知名度的重要手段。本文将介绍网络营销的相

关概念、方法和策略，以及最新的外文文献翻译，帮助读者了解和

应用于实际工作中。

⒉网络营销的定义和概念

⑴网络营销的定义

网络营销是利用互联网和数字技术手段，通过在线渠道

推广产品或服务，实现销售和市场推广的一种营销方式。

⑵网络营销的概念

网络营销包括搜索引擎营销、社交媒体营销、电子邮件

营销、内容营销等多种手段与策略的综合运用，旨在吸引潜在客户、增加品牌关注度、提高销售量。

⒊网络营销的方法和策略

⑴搜索引擎营销(SEM)

搜索引擎营销是一种通过在搜索引擎上购买广告或优化

网站排名的方式，提高企业在搜索结果页面的曝光率和访问量。

⑵社交媒体营销(SMM)

社交媒体营销是利用社交平台如Facebook、Twitter等，通过发布有趣、有价值的内容来吸引和与潜在客户进行互动，建立

品牌形象。

⑶电子邮件营销(EMM)

电子邮件营销是指通过发送电子邮件来推广产品或服务，与潜在客户建立联系，提高客户转化率和忠诚度。

⑷内容营销

内容营销是通过创造和分享有价值的内容来吸引和保留

潜在客户，提高品牌知名度和客户忠诚度。

⑸针对移动设备的营销

随着智能方式和平板电脑的普及，移动设备成为了重要

的营销渠道，企业可以通过开发响应式网站、移动应用和短信营销

等方式在移动设备上吸引客户。

⒋外文文献翻译

⑴文献标题

（标题）

⑵文献摘要

（摘要内容）

⑶文献翻译

（翻译内容）

⒌附件

本文档涉及的附件请参见附件部分。

常用网络营销中英文术语对照与说明

Advertorial (软文)

广告的一种，即付费文章，故意设计成像一篇普通的文章。

Appeals (述求)

Emotional Appeals/感性诉求，Rational Appeals/理性诉求

ATL (线上)

ATL即Above The Line；BTL即Below The Line。ATL可以泛指为广告；BTL 则是其他销货以外的传播手段。一般来讲ATL广告是需要购买广告位的，如TV，Press，Outdoor，Cenema等等；而BTL通常是一些销售Promo或PR 宣传等…

Banner Ad (横幅广告)

出现在网页上的广告，就是通常在页面的顶部，底部，或侧边的广告。为了让用户点击获取更多信息(比如查看MiniSite或BrandSite)而设计。

Big Idea (大创意)

Brainstorming (头脑风暴)

Brand Loyalty (品牌忠诚度)

Brief (工作单/纲要)

Campaign (广告活动)

Click (点击量/点击次数)

即Click Through，用户点击网络广告的次数，是评估广告效果的指标之一。

Click Rate (点击率/点进率)

即Click-Through Rate，简称CTR。网络广告被点击的次数与访问次数的比例，即Clicks/ Impressions。如果这个页面被访问了100次，而页面上的广告被点击了20次，那么CTR为20%。CTR是评估广告效果的指标之一。

Consumer Insights (消费者洞察)

外文翻译--网络营销

附录

附录一：英语原文

Internet marketing

It's always great to hear that remodelers are having a stellar year -- referrals are coming in, solid leads are turning into clients, and business is booming. However, one part of the total business pie that can easily be forgotten; amidst all of this success is marketing. It's amazing how often you hear that the first thing to go is one's marketing plan for the year -- marketing is too expensive or my budget just doesn't call for marketing this year.

Au contraire, marketing doesn't have to break the bank; the new age of marketing is all about the Internet. Internet marketing involves many segments and some that this article will touch upon include the basics: Web site development, search engine optimization and marketing via e-mail.

网络营销策略分析外文翻译文献

网络营销策略分析外文翻译文献(文档含中英文对照即英文原文和中文翻译)

Network marketing strategy analysis of VANCL

Abstract:21 century is the information century, the development of science technology, economic and social is to meet the coming of age. The network marketing is also the Internet for media, to implement marketing campaigns in the new ways, method and idea, more effective individual and organization the realization of the trading activities. Enterprise how to develop the network marketing in such a huge market potential, occupation in emerging markets, to the enterprise both opportunities and challenges. The network marketing is also produced in the change of the values of consumers: meet the needs of the consumers, is the enterprise manages the core of the eternal. Using network of this high- technology to provide consumers with various types of service, is a important way of future competition advantage.

网络营销相关论文英文文献及翻译

Putting Taobao's Size and Growth in

Perspective

Eric Jackson,Forbes,2011(06)

I’ve written recently about Taobao’s significant size and growth and how that potentially is going under-appreciate d by Yahoo!’s (YHOO) investors.

I wanted to provide some more points of comparison between Taobao and the two Chinese Internet behemoths: Tencent and Baidu (BIDU).

As I said before, I estimate that Taobao did RMB 5 billion in revenues in 2010. The majority of this revenues (80%) came from advertising vs. transaction revenue (although this will likely change greatly in the years to come).

Tencent by comparison did RMB 19.6 billion last year. However, of this, only RMB 1.4 billion came from advertising. The rest of their revenues came from value-added services (e.g., games) they sold to their users.

微信营销中英文对照外文翻译文献

微信营销中英文对照外文翻译文献(文档含英文原文和中文翻译)

原文：

WeChat Marketing Review

John Scourias

present situation

WeChat micro-blog marketing be just unfolding, and quicklybecame the brand manufacturers in addition to the official micro-blog another Internet marketing hot. Since August 18, 2012WeChat public platform officially launched, the media, brands and celebrities use more methods to their fans push all kinds of information, more and more WeChat marketing effectcan not be ignored. WeChat marketing, and gradually spread to the domestic industry salesfield, and plays an important role to change the existing marketing mode. This paper is a summary of the relevant WeChat marketing research summary of predecessors, throughanalysis, summary of the scholars of the WeChat marketing research. The advantages and disadvantages of WeChat marketing mode, and WeChat marketing prospects, existing problems and countermeasures are summarized, and put forward the direction of theirthinking.

网络营销外文文献及翻译

毕业设计(论文)外文资料翻译

学院（系）：计算机科学与技术学院

专业：网络工程

附件： 1.外文资料翻译译文；2.外文原文。

注：请将该封面与附件装订成册。

附件1：外文资料翻译译文

网络营销

一、网络营销的概念

网络营销是企业整体营销战略的一个组成部分，是建立在互联网基础上，借助于互联网的特性来实现一定营销目标的一种营销手段。它以现代营销理论为基础，以开拓市场、增加盈利为目标，利用因特网的技术和功能，最大限度地满足客户需求的经营过程。网络营销的实质是利用互联网对产品的销前、销中、售后个个环节进行跟踪服务，它自始至终贯穿在企业经营的过程。

网络营销在英文中有多种表达方式，每种表达方式都有相应的侧重点和内涵，如Internet Marketing，强调的是以因特网为工具的市场营销；Web Marketing指网站营销，着重于网站的推广，站点与顾客的沟通；Cyber Marketing指网络营销是在虚拟的计算机空间进行运作；E-marketing指与电子商务相对应的电子化、信息化、网络化的营销活动。现在常用的翻译方式是online Marketing和Internet Marketing，且专指国际互联网营销。

网络营销不一定包括完整的商业交易过程（例如，它可以不考虑网上支付等环节），但它是电子商务的重要组成部分。在我国，企业应首先发展网络营销，并通过完善企业网络平台稳步过渡到电子商务。

网络营销的主要内容包括网上市场调查、网上消费行为分析、网络营销策略制定、网络营销价格策略制定、网上营销渠道选择以及网络营销管理与控制等。具体的营销手段有E-mail营销、网络广告和建立网络营销站点等。

经典网络营销外文文献翻译汇编(顾客满意营销策略;消费者行为研究;网络团购营销策略研究;可持续发展)

经典网络营销外文文献翻译汇编

（一）

原文

Marketing Customer Satisfaction

Since the 20th century, since the late eighties, the customer satisfaction strategy is increasingly becoming business has more customers share the overall business competitive advantage means.

First, customer satisfaction strategy is to get a modern enterprise customers, "money votes" magic weapon

With the changing times, the great abundance of material wealth of society, customers in the main --- consumer demand across the material has a lack of time, the number of times the pursuit, the pursuit of quality time to the eighties of the 20th century entered the era of the end consumer sentiment. In China, with rapid economic development, we have rapidly beyond the physical absence of the times, the pursuit of the number of times and even the pursuit of quality and age of emotions today gradually into the consumer era. Spending time in the emotion, the company's similar products have already reached the same time, homogeneous, with the energy, the same price, consumers are no longer pursue the quality, functionality and price, but the comfort, convenience, safety, comfort, speed, jump action, environmental protection, clean, happy, fun, etc., consumers are increasingly concerned about the product whether for their own life energy, enrich, comfort, beauty and spiritual quality, and exceed consumer expectations in the pre-sale, sale, after-sales service and advice. In other words, people today are looking for is a "psychological satisfaction and a sense of fulfillment," the commodity, high value added goods and services, the pursuit of values and sense of diversity, individuality, and the intangible satisfaction of the time has come .

网络营销外文文献

Management of the network markting fou SMEs

Abstract: Today, mankind has entered the era of rapid economic development of e-commerce-based network. A full range of rapid development and wide application of computer network technology on contemporary society, but also brought great changes to the enterprise marketing management. Network Marketing the new marketing methods to adapt to the changes of the era of the development of network technology and information networks, it has changed the traditional marketing concept, marketing strategy, marketing, ways and means, will become the mainstream of the current era of corporate marketing. The face I had many problems in the SME network marketing, we should also be a clear understanding of the inevitability of its development, which requires all aspects of synergy and cooperation, to build a good network consumption environment, and promote the continued

网络营销中英文对照外文翻译文献

中英文翻译

The technical basis of network marketing

Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet.

外文翻译---正确看待网络营销比较三个国家商业互联网的使用

毕业论文（设计）外文翻译

一、外文原文

标题：E-marketing in perspective: a three country comparison of business use of the Internet

原文：The study of the diffusion of Web usage in commerce is the subject of both academic and practitioner interest in many parts of the world.This is largely because of the differences in household adoption levels of Internet connectivity and online transaction levels between countries, and the impact this is deemed to have on the economies of each country and the world generally.North America is the clear leader in this respect, accounting for 151 million people or over 40 percent of all Internet users —with over one-third of these in the USA, and over 40 million US citizens buying online (, 2001). Japan is in a far removed second place,accounting for 27 million people or 7percent of Internet users (, 2001). Japan, it seems, has been less than enthusiastic about Web-based commerce —in part due to net access costs, partly due to a competing physical world express delivery system Takkuhaiban, a preoccupation with mobile telephone technology (DoCoMo iMode), and also because of a reluctance by Japanese consumers to use anything other than cash.

网络营销外文翻译.

E---MARKETING

(From:E--Marketing by Judy Strauss,Adel El--Ansary,Raymond Frost---3rd ed.1999 by Pearson Education pp .G4-G25.

As the growth of shows, some marketing principles never

change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Google`s success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers want to know which of their time-ested concepts will be enhanced by the Internet, databases,wireless mobile devices, and other technologies. The rapid growth of the Internet and subsequent bursting of the dot-com bubble has marketers wondering,"What next?" This article attempts to answer these questions through careful and systematic examination of successful e-mar-keting strategies in light of proven traditional marketing practices.

名词解释网络营销

网络营销（Online Marketing）：

1、是指在网络平台上通过互联网工具运用各种方式实现营销活动的行为；

2、将传统营销手段以及内容和互联网技术相结合，利用互联网媒体传播，及时做出营销决策，达到营销增效目标；

3、是一种新型网络营销方式，利用电子商务和网络技术，通过网络渠道发挥影响力，开拓市场，实现市场销售的一种行为；

4、其主要包括：网络推广、网络搜索引擎优化、社会化媒体营销、移动营销等。

网络营销：

一、定义：

网络营销（Online Marketing），是指利用传统营销手段以及内容和互联网技术相结合，利用互联网媒体传播，及时做出营销决策，达到营销增效目标，通过互联网工具运用各种方式实现营销活动的行为。

二、特点：

1、网络营销是一种新型商业组织的营销手段，它实现的是消费者和企业的精准匹配，并可提高消费者体验；

2、选择合适的广告支出投放渠道，优势营销；

3、利用网络手机等技术及互联网资源，扩大传播效果和受众范围，以

低成本获取高回报；

4、传统营销和网络营销结合，可提高营销效果，有利于企业推广和展示。

三、主要方式：

1、网络推广：利用互联网电子媒体，进行产品和服务的推广，增加企业的产品和服务的知名度；

2、网络搜索引擎优化（SEO）：是一项系统性的过程，旨在提高网站

的访问量和浏览量，以及提升网站的搜索引擎排名，从而提高网站销

售的潜力；

3、社会化媒体营销：利用社交媒体进行网络营销，通过社交媒体发布、传播营销信息，实现对消费者的快速精准发布、对话，以及信息传播。

4、移动营销：是指在移动技术环境下利用手机，实现产品和服务的推广和销售等营销活动，重点在于以消费者为中心，以其移动终端设备

网络营销概念浅析

204

程俊九江职业大学

摘要：随着上网人数的飞速增长和互联网应用的迅速发展，网络营销已经成为企业常用的营销方式之一，也与我们的日常生

活密不可分。网络营销是以网络为主要手段开展的营销活动，但又不限于此，我们有必要对网络营销的进行简单的分析，全方位的去理解网路营销。

关键词：

网络营销；营销战略；营销系统网络营销产生之

初，其概念国外有许多提

法，如Cyber Marketing,Internet Marketing,Network Marketing,e-Marketing,Online Marketing 等等，不同的单词有着不同的含义。Cyber Marketing 是

指网络营销是在虚拟的

计算计空间进行运做的；Internet Marketing,Network Marketing 是指在因特网上开展的营销活动；Network Marketing 是在网络上开展的营销活动，这里所指的网络不仅仅是因特网，还可以是一些其它类型的网络，如增值网络V AN 等等。

为了对网络营销有一个全面的认识，有必要为网络营销下一个比较全面的定义。笼统地说，凡是以网络（一般为因特网）为主要手段开展的营销活动，都可称之为网络营销，但实际上并不是每一种手段都合乎网络营销的基本准则，也不是任何一种方法都能发挥网络营销的作用。因此，有必要对网络营销的本质核心进行简单的分析。网络营销的本质是排除或减少障碍，通过网络引导商品或服务从生产者转移到消费者的过程。从商品供求的角度看，这个过程包括商品或服务从设计创造到销售和服务实现的全过程；从营销系统的角度看，这个过程包括信息传递与沟通、商品与货币交换的全过程。在这个过程中，存在着种种时间或空间、意识或技术上的障碍。而开展市场营销，就可以在一定程度上排除这些障碍。比如，企业进行充分的市场调查，就可以更好地了解市场需求，开发满足顾客需要的产品，设计有效的经营方案；还可以了解企业自己产品的市场现状和竞争对手的情况，不断改进经营管理，实现竞争优势，增加企业收益。网络营销的价值，就在于可以使从生产者到消费者的价值交换更便利、更充分、更有效率。它的独特之处是利用网络技术和手段，面向特殊的网络市场环境。

电子商务网络营销外文翻译文献

标题：电子商务网络营销的外文翻译文献

随着全球互联网的迅速发展和普及，电子商务（E-commerce）已经成为企业进行商务活动的重要形式。其中，网络营销（Internet marketing）作为电子商务的重要组成部分，亦受到广泛关注。网络营销是以互联网为主要手段进行的营销活动，其目的是实现企业市场营销目标。本文将对电子商务网络营销的相关外文翻译文献进行介绍和评价。

一、简介

网络营销是一种利用互联网技术进行的市场营销活动，其主要形式包括搜索引擎营销、社交媒体营销、电子邮件营销、搜索引擎优化等。与传统的营销方式相比，网络营销具有成本低、效率高、覆盖面广等优势。对于电子商务企业而言，有效的网络营销可以显著提高品牌知名度、吸引潜在客户、提升销售额。

二、外文翻译文献

1、E-commerce and Internet Marketing: A Practical Guide

这篇文献是由知名作者团队编写的一本实用指南，主要介绍了电子商务和网络营销的基本概念、策略和方法。书中详细阐述了各种网络营销手段的优点和缺点，并提供了实际操作建议。此外，还介绍了电子

商务安全、用户体验等与网络营销相关的关键问题。总体来说，这本书内容全面、实用性强，适合电子商务从业者和市场营销专业的学生阅读。

2、The State of E-commerce and Internet Marketing in 2023

这篇文献是基于对2023年全球电子商务和网络营销的深入研究和趋

势分析。文章探讨了当前电子商务和网络营销的主要趋势，如移动化、社交化、本地化等。此外，还分析了电子商务企业的成功案例和策略，并提出了未来电子商务和网络营销的发展方向和建议。总体来说，这篇文章具有较高的参考价值，为读者提供了深入了解电子商务和网络营销未来发展趋势的机会。

网络营销策略外文文献翻译

文献出处：Guzzo T, D’Andrea A, Ferri F, et al. Evolution of Marketing Strategies: From Internet Marketing to M-Marketing[C]//On the Move to Meaningful Internet Systems: OTM 2012 Workshops. Springer Berlin Heidelberg, 2012: 627-636.

原文

Evolution of Marketing Strategies:From Internet Marketing to M-Marketing Tiziana Guzzo, Alessia D’Andrea, Fernando Ferri, and Patrizia Grifoni

1 Introduction

Marketing is “the process which creates, communicates, delivers the value to the consumers, and maintains the relationship with consumers. It generates the strategy that underlies sales techniques, business communication, and business developments. It is “an integrated process through which companies build strong consumers relationships and create value for their consumers and for themselves”