20172018学年高中英语Unit5InsideadvertisingWarmingUpReadingLanguagePoints课时跟踪训练新人教版选修9
高中英语 Unit5 Inside advertising
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Unit 5 Inside advertisingTeaching ResourcesSection 2: Background information for Unit 5 Inside advertisement1. Techniques of advertisingAdvertisers use several recognizable techniques in order to better convince the public to buya product and shape the public's attitude towards their product. These may include:●Repetition: Some advertisers concentrate on making sure their product is widely recognized.To that end, they simply attempt to make the name remembered through repetition.●Bandwagon: By implying that the product is widely used, advertisers hope to convince potentialbuyers to "get on the bandwagon."●Testimonials: Advertisers often attempt to promote the superior quality of their productthrough the testimony of ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.●Pressure: By attempting to make people choose quickly and without long consideration, someadvertisers hope to make rapid sales: "Buy now, before they're all gone!"●Appeal to emotion: Various techniques relating to manipulating emotion are used to get peopleto buy a prod uct. Apart from artistic expression int ended to provoke an emotional reaction (which are usually for associative purposes, or to relax or excite the viewer), three common argumentative appeals to emotion in product advertising are wishful thinking, appeal to flattery, and appeal to ridicule. Appeals to pity are often used by charitable organizations and appeals to fear are often used in public service messages and products, such as alarm systems or anti-bacterial spray, which claim protection from an outside source. Emotional appeals are becoming increasingly popular in the health industry, with large companies like24 Hour Fitness becoming increasingly adept at utilizing a potential customers fear to sellmemberships; selling not necessarily the actual gym, but the dream of a new body. Finally, appeals to spite are often used in advertising aimed at younger demographics.●Association: Advertisers often attempt to associate their product with desirable imagery tomake it seem equally desirable. The use of attractive models, a practice known as sex in advertising, picturesque landscapes and other alluring images is common. Also used are "buzzwords" with desired associations. On a large scale, this is called branding.●Advertising slogans: These can employ a variety of techniques; even a short phrase can haveextremely heavy-handed technique.●Controversy, as in the Benetton publicity campaign.●Guerilla advertising: Advertising by association. Done in such a way so the target audiencedoes not know that they have been advertised to, but their impression of the product is increased (or decreased) if that is the intent of the advertiser.●Subliminal messages: It was feared that some advertisements would present hidden messages,for example through brief flashed messages or the soundtrack, that would have a hypnotic effect on viewers ('Must buy car. Must buy car.') The notion that techniques of hypnosis are used by advertisers is now generally discredited, though sublimin al sexual messages are extremely common, ranging from car models with SX prefixes to suggestive positioning of objects in magazine ads and billboards.2.Advertising Research Tips●Perceptual Mapping -- Deciding What Image to ProjectBefore you embark on an image advertising campaign, you need to know the type of image you wish to convey.●Quick & Dirty Research Techniques - Part 1Measuring the cost effectiveness of advertising promotions.●Quick & Dirty Research Techniques - Part 2Price-point testing.●Danger -- Comparative AdvertisingIncluding Your Competitors' Names in Your Advertising Can Be Counterproductive.●The Role of Focus Groups in AdvertisingFocus groups are a great tool for advertising research, but they should not be used to the exclusion of quantitative research.●How Research Can Drive the Advertising Mediums You UseTo choose the right advertising medium, you need to know who your customers and target customers are.●Allocating Advertising Dollars for Advertising ResearchHow much should you allocate to measure the communications effe ctiveness of your ads?●Is Your Advertising Working as Hard as it Could?Increase sales and speed up the "advertisement perfection" process through advertisin g testing. 3.Advertising tipsBelow are some tips to consider when you would like to use advertisements:●Think outside the square - there are a variety of ways to get the attention of your audience by standard (eg press ad) and creative (eg spruiking in Rundle Mall) means.●When considering your adverti sing options put yourself in the shoes of your audience. For example if you want to reach the attention of males 18 plus during June you could look at running ads on 5AA during the KG & Cornes segment and further support this by placing ads in the Sports section of Saturday's Advertiser.●Forward planning is critical. To secure the best available spots on radio or in press, booking ahead is essential.●Consider your return on investment - to effective ly get your advertising message to your audience you may need to place a series of ads across a variety of media. Placing a solitary ad in the newspaper may not elicit a strong response.●Keep your message simple and ensure your call to action is clear. What is the most important part you'd like your audience to read or hear and how would you like them to respond? This should form the basis of your ad/s in terms of content, look and feel.●When you are about to embark on an advertising campaign, take note of ads that appeal to you or encourage people who are representative of your audience to provide you with feedback about the type of advertising they would find most effective ... the look and feel of an ad can be just as important as the message itself.4. Marketing strategiesStrategy serves as the foundation of a marketing plan. A marketing plan contains a list of specific actions required to successfully implement a specific marketing strategy. An example of mark eting strategy is as follows: "Use a low cost product to attract consumers. Once our organization,via our low cost product, has established a relationship with consumers, our organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service."A strategy is different than a tactic. While it is possible to write a tactical marketing plan without a sound, well-considered strategy, it is not recommended. Without a sound marketing strategy, a marketing plan has no foundation. Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results.A good marketing strategy should integrate an organization’s marketing goals, policies, and action sequences (tactics) into a cohesive whole. The objective of a marketing strategy is to provide a foundation from which a tactical plan is developed. This allows the organization to carry out its mission effectively and efficiently.Marketing strategies are partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of microenvironmental factors.Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.。
高中英语Unit5InsideadvertisingSectionⅠWarmingUpPrereadingReading
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the consumers,interests or
lifestyle.
一二三四
四、阅读课文HOW ADVERTISING WORKS,回答下列问题
1.The purpose of the passage is to
.
rm us of the fact that there are many advertisements in our daily life
成了“移动广告”。 have brand names attached to...为have sth.done结构。过去
分词在此处作宾语补足语有三种意思:使得某人/物被……;使某人/ 物遭受……;让别人做某事。
①When will you have your work finished? 你什么时候能把工作完成? ②Mr.Smith had his wallet stolen on a bus. 史密斯先生在公共汽车上被人偷了钱包。 ③I’m going to the dentist’s to have my tooth pulled out. 我要到牙医那儿去拔牙。
答案:B
2.All of the following facts about an ad in Paragraph 2 are mentioned
except its
.
A.definition
B.means
C.advertisers
D.target audience
答案:D
一二三四
3.In order to make effective ads,advertisers should
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考点:turn...into...变成;使成为;翻译 ①When leaves are red,they turn into flowers! 叶子红了的时候,它们就变成了花! ②They turned the reading room into a laboratory. 他们把阅览室改建成了一个试验室。 ③Could you turn it into modern Chinese? 你能把它译为现代汉语吗?
高中英语Unit5InsideadvertisingSectionⅢUsingLanguageSum
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高中英语Unit5InsideadvertisingSectionⅢUsingLanguageSummingUp &LearningTip练习新人教版选修91216615一、根据首字母提示写出单词1.He declined an i to dinner.答案:invitation2.This is a dress shop for m women.答案:mature3.I agree that you a him monitor.答案:appoint4.It was very d of you to lie to them about your qualifications.答案:dishonest5.A b on the importation of drugs had been issued recently.答案:ban6.Pupils who pass the test will be p to the next higher grade.答案:promoted7.He was o by her unreasonable quarrel.答案:offended二、改正下面句子中的错误1.All the members belonged to the club had to make sure they could pay the fee on time.答案:belonged→belonging2.They sold what they had no use getting some money.答案:getting→to get3.With the window opened,she slept.答案:opened→open4.I haven’t seen none of her films,but judging from the one I have seen I think she’s a promising actress.答案:none→all三、完成句子1.When did that style of dress(流行起来)?答案:come into fashion2.How can I(使你相信我的诚实)?(persuade)答案:persuade you of my honesty3.Can you (告诉我什么时候期末考试)?(inform)答案:inform me when to begin our final examination4.My friend(通知我)I must finish the work ahead of time.(inform)答案:informed me that5.The salesman finds it easy to (欺骗老人).(take in)答案:take in the old6.The reporters(记下)the speech in shorthand.(take down)答案:took down7.We must(安排一天再见面).答案:appoint a day to meet again四、阅读理解1.CanyonlandsNationalParkCanyonlands National Park is a famous tourist attraction in Utah where visitors can see arches(拱门)and other beautiful rock formations.Canyonlands National Park is a wild,lonely area of rocks,rivers and desert plants.Only Native Americans,cowboys,and explorers entered this area before the park was set up in 1964.Even today,it is difficult to walk or ride through the park.The roads are still made of dirt.Driving requires a special vehicle.The National Park Service says Canyonlands National Park is wild America.Rivers created the area as they cut rocks into many different formations.At the centre of the park are two deep canyons carved by the Green and Colorado Rivers.Three areas that surround these rivers are included in the park.One of these areas is called the Maze District.This area includes rock art made by people who lived there more than 2,000 years ago.Yet many people today cannot see the Maze District because it is so difficult to reach.The area is one of theloneliest and wildest areas in the United States.Another area of the park is called the Needles.It includes long,thin,red and white rocks that reach high into the air like fingers on a hand.A good way to see all the areas of Canyonlands National Park is to fly over it.A one-hour trip in a small airplane makes it possible to see the park’s redrocks,arches and flat areas where ancient Indian people once lived.From high in the air,visitors can clearly see the third area of the park—a high broad flat rock known as the Island in the Sky.The island was formed between the two rivers.Another interesting formation is called the Upheaval Dome.This is a huge holeabout four hundred and fifty metres deep and one point five kilometres wide.It is considered to be the most unusual geological(地质的)structure in the area.1.Why is Canyonlands National Park referred to as wild America?A.No vehicle is available to go through the park.B.The park today still remains as it was in the past.C.There is no access for people to get close to it.D.A variety of wild animals and plants grow in it.答案:B解析:推理判断题。
高中英语 Unit 5 Inside advertising Listening exerc
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T: That's an _e_x_c_e_l_le_n_t_ question. And you're quite right, we don't _n__o_ti_c_e_ many of the advertisements we see or hear every day. But we do _re_m__e_m__b_e_r ads for products we would like to have. After this lesson, try this _ex_p__er_i_m_e_n_t_. Each of you _w_r_it_e_ _d_o_w_n_ the name of the product that is advertised in the two or three advertisements you do remember.
C: Sam’s right you know. The water in our dams is getting _l_o_w_. We could run out, you know. _B_e_s_i_d_e_s , your singing’s terrible!
B: OK, OK, you’re right. We do need to save water. What other _c_le_v_e_r_ ways can you tell me about, Sam?
A: But if everyone in the whole city turns off the tap _w_h_i_le_ they’re brushing their _te_e_t_h_, think how much water that would save. And if you stop _s_in__g_in_g_ in the _s_h_o_w_e_r_, you won’t be in there so long and we’ll save litres of water.
2017_2018学年高中英语Unit5InsideadvertisingLearningabout13
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Unit 5 Inside advertising Learning about LanguageⅠ.用所给动词的适当形式填空1.Who would you rather have write (write) the report?2.He was disappointed to see the washing machine he had_repaired (repair) went wrong again.3.I was enjoying the music Tom had coming (come) out of his CD.4.When she woke up, she found the world outside changed (change) completely.5.A cook will be fired if he is found smoking (smoke) in the kitchen.6.She managed to make herself understood (understand) in English.7.John was so sleepy that he could hardly keep his eyes open (open).8.The environmental problem we are looking forward toseeing_solved (see, solve) is worthy of our attention.9.He went out and left the work unfinished (finish), which made his boss upset.10.Laws that punish parents for their little children's actions against the lawsget parents worried (worry).Ⅱ.完形填空I did very badly at school.My headmaster thought I was __1__ and when I was 14 he said, “You're never going to be__2__ but a failure.”After five years of __3__ jobs, I fell in love with a very nice middleclassgirl.This was the best __4__ that could have happened to me.I __5__ I wanted to do something positive (积极地) with my life because I wanted to prove to __6__ that what people s aid a bout m e w as __7__.Especially h er m other, w ho h ad s aid t o m e, “Let's__8__it, you've failed at everything you've ever done.” So I tried hard with my __9__ andwent to college.My first novel (小说) __10__ while I was at college.After college I taught during the __11__ in high schools and attended evening classes at London University, where I got a __12__ in history.I became a lecturer ata college and was thinking of __13__ that job to write fulltime __14__ I was offereda parttime job at Leeds University.I began to feel proud of myself —__15__ was a workingclass boy who'd __16__ school early, now teaching at the university.My writing career(职业) took off when I discovered my own style.Now I'm rich and__17__,have b een o n T V, a nd m et l ots o f f ilm s tars.__18__ w hat d oes i t m ean?I __19__ wish all the people that have put me down had __20__,“I believe in you.You'll succeed.”1.A.bright B.uselessC.simple D.hopeful解析:选B根据语境分析,这里是说校长认为我是一个无用之人,即废物。
2017_2018学年高中英语Unit5InsideadvertisingWarmingUpRead920170908115
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Unit 5 Inside advertising Warming Up Reading-Language Points Ⅰ.单词拼写1.He touched the wounded man again, but there was no response;_he then had to call in an ambulance.2.I still have a guilty conscience toward Jenny.You know, I used to treat her unjustly.3.Miss, can I change the garment for another?It doesn't fit me.4.After electricity is generated in the power station, it is sent to thousandsof homes through high voltage wires.5.This kind of car features comfort.6.Karla tried to sound casual (随意的), but her excitement was obvious.7.Have you tried that new shampoo they've been advertising (宣传) on TV?8.They set up an association (协会) to help families suffering from alcoholism.9.Julie's parents had spared no expense (费用) for her wedding.10.I looked at the map to refresh (使想起) my memory of the route.Ⅱ.选词填空keep ...in m ind,in o ther w ords,make s ense,fit i nto,rely o n,run o ut,be a ware of,on the other hand1.Everyone of us must be_aware_of the importance of protecting wild animals.2.Tom is no richer than Jack.In_other_words,_Tom is as poor as Jack.3.You can't rely_on your parents to lend you the money.4.Read this and tell me if it makes_sense.5.It's a good idea — I'll keep it in_mind.6.On the one hand I want to sell the house, but on_the_other_hand,_I can't bearthe thought of moving.7.How is the extra work going to fit_into the schedule?8.My patience was running_out.You must finish it in a hurry.Ⅲ.完成句子1.She gave him back the money she had stolenfor_conscience's_sake (为求良心平安).2.He budgeted_for (为……做预算) buying a new car.3.People_are_betterinformed(人们的消息灵通多了) since the invention.4.It cost a lot of money for advertisements_on_TV (在电视上做广告).5.Loud_laughter_was_generated (发出了大笑声) all through the crowd.6.Heresponded_to (对……作出反应) my suggestion with a laugh.Ⅳ.句型转换1.Our food will soon be used up.Our food is_running_out soon.2.What he said at the meeting has no meaning at all.What he said at the meeting doesn't make_any_sense.3.Not only the students but also the teacher was invited to the party.The teacher, as_well_as the students was invited to the party.4.As time went by, I began to realize my fault.With_time_going_by,_I began to realize my fault.5.No matter how late it is, his mother always waits for him.However_late it is, his mother always waits for him.Ⅴ.阅读理解AHead of ResearchSalary:£55.271We are looking for a Head of Research to manage the CWUResearch Department and Information Centre. You would berequired to exercise control of all research work of thedepartment and manage a team of three researchers and four support staff.The person appointed would be expected to carry out research work of a strategic nature across the range of businesses in which the CWU has or seeks membership and to contribute to the strategic thinking and direction of the union as a whole.You will need: proven line management skills, especially in managing and motivating a team; good research skills, holding a good degree in a related subjector other similar experience; a high level of mathematical and calculating skills; theability to produce high quality work under pressure; a commitment to and knowledgeof the trade union movement and social democratic politics; and knowledge and/or experience of the postal and/or telecommunications industry.To apply, please request an application pack by emailing hr@cwu. org or by telephoning HR(Human Resources) on 020 8971 7482.When applying please state your source.Closing Date for Applications:4th August 2017Anticipated interview date:17th August 2017No agencies please语篇解读:本文是一篇应用文,节选自某报纸的一则招聘广告。
高中英语 Unit 5 Inside advertisingThe History of A
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The History of AdvertisementCommercial messages and political campaign displays have been found in the ruins of ancient Arabia. Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America.The tradition of wall pain ting can be traced back to Indian rock-art paintings that date back to 4000 BCE.[4] As printing developed in the 15th and 16th century, advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote: books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content.Edo period advertising flyer from 1806 for a traditional medicine called KinseitanAs the economy expanded during the 19th century, advertising grew alongside. In the United States of America, classified advertisements became popular, filling pages of newspapers with small print messages promoting various goods. The success of this advertising format eventually led to the growth of mail-order advertising.In 1841, the first advertising agency was established by Volney Palmer in Boston. It was also the first agency to charge a commission on ads at 25% commission paid by newspaper publishers to sell space to advertisers. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1875, and was located in Philadelphia.At the turn of the century, there were few career choices for women in business; however, advertising was one of the few. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognised the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman –for a soap product. Although tame by today's standards, the advertisement featured a couple with the message "The skin you love to touch".A print advertisement for the 1913 issue of the Encyclopædia BritannicaWhen radio stations began broadcasting in the early 1920s, the programs were however nearlyexploded. This was so because the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups.[5] When the practice of sponsoring programs was popularised, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business' name at the beginning and end of the sponsored shows. However, radio station owners soon realised they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio station's broadcasts, rather than selling the sponsorship rights to single businesses per show. This practice was carried over to television in the late 1940s and early 1950s.A fierce battle was fought between those seeking to commercialise the radio and people who argued that the radio spectrum should be considered a part of the commons – to be used only non-commercially and for the public good. The United Kingdom pursued a public funding model for the BBC, originally a private company but incorporated as a public body by Royal Charter in 1927. In Canada, advocates like Graham Spry were likewise able to persuade the federal government to adopt a public funding model. However, in the United States, the capitalist model prevailed with the passage of the 1934 Communications Act which created the Federal Communications Commission.[6] To placate the socialists, the U.S. Congress did require commercial broadcast ers to operate in the "public interest, convenience, and necessity".[7] Nevertheless, public radio does exist in the United States of America.In the early 1950s, the Dumont television network began the modern trend of selling advertisement time to multiple sponsors. Previously, Dumont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the norm for the commercial television industry in the United States. However, it was still a common practice to have single sponsor shows, such as the U.S. Steel Hour. In s ome instances the sponsors exercised great control over the content of the show - up to and including having one's advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame.The 1960s saw advertising transform into a modern, more scientific approach in which creativity was allowed to shine, producing unexpected messages that made advertisem ents more tempting to consumers' eyes. The Volkswagen ad campaign--featuring such headlines as "Think Small" and "Lemon" (which were used to describe the appearanc e of the car)--ushered in the era of modern advertising by promoting a "position" or "unique se lling proposition" designed to associate each brand with a specific idea in the reader or viewer's mind. This period of American advertising is called the Creative Revolution and its poster boy was BillBernbach who helped create the revolutionary Volkswagen ads among others. Some of the most creative and long-standing American advertising dates to this incredibly creative period.Public advertising on Times Square, New York City.The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a byproduct or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and ShopTV.Marketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com" boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, the search engine Google revolutionized online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.The share of advertising spending relative to GDP has changed little across large changes in media. For example, in the U.S. in 1925, the main advertising media were newspapers, magazines, sign s on streetcars, and outdoor posters. Advertising spending as a share of GDP was about 2.9%. By 1998, television and radio had become major advertising media. Nonetheless, advertising spending as a share of GDP was slightly lower -- about 2.4%.[1]A recent advertising innovation is "guerrilla promotions", which involve unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message. This reflects an increasing trend of interactive and "embedded" ads, such as via product placement, having consumers vote through text messages, and various innovations utilizing social networking sites (e.g. MySpace).Paul McManus, the Creative Director of TBWA\Europe in the late 90's summed up advertising as being "...all about understanding. Understanding of the brand, the product or the service being offered and understanding of the people (their hopes and fears and needs) who are going to interact with it. Great advertising is the creative expression of that understanding."[citation needed]Don Sheelan, Regina CEO argues that; "the most important objective of any advertising is building brand awareness."[edit] BrandingAlthough advertising has existed for a long time, explicit "branding" is a product of the late 1800s. Because of the prevalence of dangerous products and unregulated industries of the Industrial Revolution, brands were introduced to increase the reputation and value of a particular manufacturer. An identified brand often meant safety and quality and led to popularity.[edit] Mobile Billboard AdvertisingMobile Billboards are flat-panel campaign units in which their sole purpose is to carry advertisements along dedicated routes selected by clients prior to the start of a campaign. Mobile Billboard companies do not typically carry third-party cargo or freight. Mobile displays are used for various situations in metropolitan areas throughout the world, including:Target advertisingOne day, and long term campaignsConventionSporting eventsStore openings or other similar promotional eventsBig advertisements from smaller companies[edit] Product advertisingCertain products use a specific form of advertising known as "Custom publishing". This form of advertising is usually targeted at a specific segment of society, but may also "draw" the attention of others. The lists are presented in the following box:[hide]v • d • eProduct advertisingAlcohol advertising · Cosmetic advertising · Fast food advertising · Gambling adverti sing · Mobile phone content advertising · Tobacco advertising · Toy advertisingSee also: A dvertising regulation[edit] Public service advertisingThe same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as AIDS, political ideology, energy conservation, religious recruitment, and deforestation.Advertising, in its non-commercial guise, is a powerful educational tool capableof reaching and motivating large audiences. "Advertising justifies its existence when used in the public interest - it is much too powerful a tool to use solely for commercial purposes." - Attributed to Howard Gossage by David OgilvyPublic service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives.In the United States, the granting of television and radio licenses by the F CC is contingent upon the station broadcasting a certain amount of public service advertising. To meet these requirements, many broadcast stations in America air the bulk of their required Public Service Announcements during the late night or early morning when the smallest percentage of viewers are watching, leaving more day and prime time commercial slots available for high-paying advertisers.Public service advertising reached its height during World Wars I and II under the direction of several governments. Now in days, people average arou nd 500 advertisements a day, found one researcher.。
高中英语Unit 5 Inside advertising-section 3
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Unit 5 Inside advertising-section 3Part Two: Teaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year. A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us.2. [vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3. [vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions.inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1. something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing a car? The software has no particular distinguishing features. geographical features2. [usually pl.] a part o f sb’s face such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.) a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing as a special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2. [v] ~ (insth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention A number of the report’s findings are worthy of note. No composer was considered worthy of the name until he had written an opera. a worthy champion (= one who deserved to win) He felt he was not worthy of her.2. [usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause. a worthy member of the team3. having good qualities but not very interesting or exciting: her worthy but dull husband4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King.5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared (= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense.2. [C, usually sing.] something that makes you spend money: Running a car is a big expense.3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses.4. expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses an all-expenses-paid tripat sb’s expense1. paid for by sb: We were taken out for a meal at the company’s expense.2. if you make a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: Hebuilt up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922.2. [vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father owns the company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb [vn] to produce or create sth: to generate electricity / heat / power to generate income / profit We need someone to generate new ideas. The proposal has generated a lot of interest.responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ... I received an encouraging response to my advertisement.2. [C, U] a reaction to sth that has happened or been said: The news provoked an angry response.a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied). 3. [C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaksrefreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2. [vn] (informal, especially NAmE) to fill sb’s glass or c up again: Let me refresh your glass. He went into the kitchen to refresh their drinks.3. [vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes.4. (computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically.noun,1. [U, C] the crime of killing sb deliberately: He was found guilty of murder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery.2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today. get away with murder (informal, often humorous) to do whatever you want without being stopped or punishedverb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ... (informal, especially BrE) used to say that you very much want to eat or drink sth: I could murdersb will murder you (informal) used to warn sb that another person will be very angry with themfluentadj.1. ~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speaker / rea der ‘Can he speak German?’ ‘Yes, he’s fluent.’2. (of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2. [vn] [usually passive](formal) to arrange or decide on a time or place for doing sth: A date for the meeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPWARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. She raised her eyes from her work.2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow.INCREASE3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry). COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan We are raising money for charity. He set about raising an army. MENTION SUBJECT5. [vn] to mention sth for people to discuss or sb to deal with: The book raises many im portant questions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sbraise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb) to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell (informal) to protest angrily, especially in a way that causes trouble for sbraise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof.raise sb’s spirits to make sb feel more cheerful or brave;cheer sb up: The sunny weather raised my spirits a little. raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.: an alarm clock with a luminous dial Check the tyre pressure on the dial.2. the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choosea particular station or to choose a particular temperature3. the round part on some older telephones, with holes for the fingers, that you move around to call a particular number verb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more mature SENSIBLE1. (of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitudeFULLY GROWN2. (of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephant WINE / CHEESE3. developed over a period of time to produce a strong, rich flavourNO LONGER YOUNG4. used as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman a man of mature yearsWORK OF ART5. created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Longskirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion. 2. [C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go. 3. [U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? She was proved right, in dramatic fashion, when the whole department resigned.l ike it’s going out of fashion (informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leavin g Greece while the allegations are investigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a bettergroup: They were promoted to the First Division last season. bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。
高中英语Unit 5 Inside advertising--Using Language
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Unit 5 Inside advertisingPart One: Teaching DesignPeriod 3: A sample lesson plan for Using Language(KEPPING ADVERTISERS HONEST)AimsTo help students read the passage KEPPING ADVERTISERS HONESTTo help students to use the language by reading, listening, speaking and writing ProceduresI. Warming up by seeing looking at a photo of radio advertisementHello, class. Look atthis photo. It is one ofthe Coca Cola RadioAdvertisement Tapes.This one is entitledCoke is It!These Coca Cola Advertising Tapes, Radio Ads are from 1980's. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign.You see radio advertising has a long history in the West.II. ListeningGo to page 47. You are to listen and tick and listen and write.●Pre-Listening ExercisesWhat service businesses often advertise over the radio? What points are important to consider when making a radio commercial?●While -Listening ExercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.●Post-Listening ExercisesWhat are your opinions about these questions?○What elements make a radio commercial really great?○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?III. Write an AdvertisementGo to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.reliable than others in the same business? Decide what makes your business the best and focus on those points in your ad.Be honest. Customers will use your business again if they can trust you, so don't promise to do something you can't do. You should also list a price (or price range) so your customers will know what to expect before you begin the job.Be friendly, persuasive, and specific. Instead of writing "I have experience baby-sitting children of different ages," write "I have beenbaby-sitting children from the ages of 1-8 for the last two years."Tell potential clients why you are qualified for the job. Did youtake a baby-sitting class? If you are going to care for pet, have youvolunteered at an animal shelter? Customers need to know whythey should hire you.IV. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.Emergency contraceptive pill advertisement, Student UnionBuilding, VUWGirlfriend magazine billboard, Wellington Railway StationSo, it'd appear that Girlfriend magazine has an NZ edition now.'Girl available for only $3.50.'Sunsilk shampoo advertisement, Wellington Railway Station/VUWPipitea.'Your Blonde, only brighter' -- Sunsilk, VUW PipiteaV. Reading for formsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.KEPPING ADVERTISERS HONESTOrganizations/ and individuals advertise/ because they want to persuade people to behave /in certain ways, for example/ to buy a certain brand of rice,stop speeding /or see a movie /at their cinema.Advertisers go to a lot of trouble/ and expense to make adverts/ and so /they want to make sure/ they achieve their purpose.Unfortunately,not all advertisers are good/ or honest people.Unless we have ways/ to protect ourselves,these dishonest advertisers will tell lies /or use methods /that may mislead us.Fortunately,most countries have developed ways to control advertising /and prevent false /or unsuitable advertising.The lawOne way/ to control advertising is to make laws/ that prevent advertisers doing the wrong thing.Many countries have laws /that forbid ads being shown /at inappropriate times/ or in unsuitable places.For example,an ad /that has an adult theme/ cannot beVI. Copying useful expressions and making sentences。
高中英语 Unit 5 Inside advertising Section Ⅰ Warming
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2016-2017学年高中英语Unit 5 Inside advertising Section ⅠWarming up & Reading-Prereading课时作业新人教版选修9编辑整理:尊敬的读者朋友们:这里是精品文档编辑中心,本文档内容是由我和我的同事精心编辑整理后发布的,发布之前我们对文中内容进行仔细校对,但是难免会有疏漏的地方,但是任然希望(2016-2017学年高中英语Unit 5 Inside advertising Section ⅠWarming up & Reading-Prereading课时作业新人教版选修9)的内容能够给您的工作和学习带来便利。
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Unit 5 Inside advertisingSection ⅠWarming up & Reading—Pre-reading Ⅰ。
阅读理解AImagine having an idea,drawing it on paper,bringing it to a store and seeing it turns into a physical object.This is now possible with the help of 3D printers.Such machines were once used just by universities and big companies,but now,stores with 3D printing services are appearing around the United States。
高中英语 Unit 5 Inside advertising Section Ⅰ Wa
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Unit 5 Inside advertising 广告是通过传播途径,向公众介绍商品、公益信息、服务内容或文娱体育节目。
其传播途径包括报纸、杂志、电视、电影、网络、包装、广播、交通等。
现在广告已经在人们生活中起到重要的影响和作用。
AdvertisingAdvertisements are getting their way into people’slives.People depend on advertisers in their daily livesbecause they are consumers.The advertisers are alwaysmanufactures.Sometimes they are salesmen.Theirmerchandise(商品) needs advertising.Thus nearly every product is advertised.To some extent(程度),good advertising means success while bad advertising can mean failure.There are many way s to advertise and “ads” come in different forms.Newspapers carry advertisements.Some products are announced on TV and radio which have a wide audience.Billboards also carry advertising.Advertising is a big industry now and many agencies are set up to furnish a variety of services for it.However,advertising is not always truthful.A product is often misrepresented.The advertiser exaggerates(夸大) the benefits of the merchandise he wants to sell.Thus,he misrepresents the truth.The consumer falls victim to such lions of people have bought advertised products and they haven’t always been satisfied.Section ⅠWarming Up & Reading—Preparing1.casual adj. 偶然的;随意的;临时的2.conscience n. 良心;道德心3.feature n. 特征;特色;特写;容貌4.worthy adj. 有价值的;可敬的5.corporation n. 公司;法人;社团6.technique n. 技巧;技术7.basis n. 基础;根据8.budget n. 预算9.generate vt. 产生;发生10.response n. 回答;答复;反应;响应11.target n. 目标;对象;靶子12.advertiser n. 登广告者;广告客户13.rely vi. 依赖;依靠;信赖14.visual adj. 看的;视觉的15.association n. 关联;协会;联系1.turn...into... 使……变成……2.fit into 适合……3.at the expense of... 以花费……为代价4.rely on 依赖……;依靠……5.have no use for 对……不耐烦;厌恶;不需要1.With_so_many_messages_from_advertisers_filling_our_daily_lives,it is important to understand how advertisements work.我们日常生活中充满了众多的广告信息,可见了解广告如何发挥作用是很重要的事情。
高中英语:Unit 5 Inside Advertising教案(新人教选修9)
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Unit 5 Inside Advertising Teaching aims and demandsPeriod 1Warming up & reading I Teaching goals 教学目标1. Target language目标语言:重点词汇和短语Advertiser, billboard, casual ,garment, advert, inform2. Ability goals能力目标Enable the students to talk about advertising and advertisements.3. Learning ability goals 学能目标Help the students learn how to talk about their opinions about advertisements Teaching important & difficult points教学重难点how to talk about their opinions about advertisementsTeaching methods教学方法Discussion.Teaching procedures & ways教学过程与方法Step 1: warming up1. Let Ss enjoy two videoT: Do you like McDonald's better than KFC because of the advertisement?2. BrainstormAsk the Ss to think about where they can see or hear advertisementsSs: on TV, on the radio, at the cinema, on buses, in train stations, in magazines, on billboards, at the airport3. pare the two advertisements, which one is easier for you to remember? Why?T: There are many advertisements around us, can you remember the names of any products that were being advertised? Or, what kinds of advertisements are easier for you to remember.4. Pre- readingT: look at each of the advertisements on the next two pages and discuss the questions with a partner:①What doses the advertisement want you to do?②How does it try to persuade you to do this?③Which advertisements do you think are the most effective? Why?How Advertising WorksStep 2 Scan the text.Ask the Ss to scan the headings of each section and get a general understanding of the text.Step 3 Read againRead the passage carefully and sum up the main idea of each section.Step 4 Detail readingAsk the Ss to read the text carefully and try to answer the following questions:1.Who advertises?2.Why do they advertise?3.Where do they advertise?4.How do they decide where to advertise?5.Does advertising work?Suggestive answers:1.Who advertises?◆Businesses, individuals, organizations and associations.2.Why do they advertise?◆They want to sell something or to inform or educate the public.3.Where do they advertise?◆On TV and radio, in magazines and newspapers (also on clothes, billboards, atsports fields, on buses and trains, at bus and train stations and many other places).4.How do they decide where to advertise?◆They consider their budget and what medium is most likely to be seen or heardby the target consumer.5.Does advertising work?◆Yes and no. People are not usually persuaded by ads to buy things they have nouse for. However, ads do change people’s opinions over time.Step 5 Homework1.In pairs, discuss the questions in Ex 2 on P44.2.Finish Ex 3 on P45 in pairs.Period 2-3Language study for Reading 1Step 1 Words revisionUse the words in the text to take the place of the words in red.1.This shop sells clothes of all kinds.2.Advertisements are everywhere in our daily lives.3.The teacher told us that the school would be closed for one day next week.4.We have a desire to bee respectable citizens.5.Only big panies can afford television ads.6.What is the cost of putting an ad on the Internet?7.Most shampoo products depend on an ad with good visual effects.8.Advertising cigarettes is not allowed in China.9.Not all advertisers are honest.10.I’ve known Ben for many years. He is worthy of trust.Suggestive answer:1. garments2. adverts/ads3. informed4. worthy5. corporations6. expense7. rely8. banned9. decent 10. trustworthy Step 2 language study1. e across = meet with 偶然遇见;偶然发现。
高中英语 Unit Five Inside advertisin
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课程中的内容:本单元的中心话题是广告。
具体内容涉及“什么是广告”,“如何制作有效的广告”,“广告的效果”,“广告的语言特点”以及“广告行业的道德规范”等。
语言技能和语言知识都是依据这一中心话题设计的。
教学细目:1.(情感目标)了解广告的相关知识,以及广告行业的道德规范。
2. (交际) 学会表达对事物的不同看法。
3.(词汇)学习本单元出现的常用词汇的用法。
4.(语法)复习总结宾语补足语的用法。
Part One重点知识点I. 重点单词和词组P. 41Words: persuade, effectivePhrases: in magazines, in any way, keep in mind.P. 42Words: billboard, advertiser, announcement, adolescentPhrases: be exposed to, pass by, come across, attach to, turn into, it make sense, appeal to, fit intoP. 43Words: feature, conscience, worthy, corporation, afford, expense, via, generate, response, stereo, subsequently Phrases: grab the attention of, rely on, run out, have no use for P. 48Words: dishonest, inappropriate, alcoholic, tobacco, promote, immoralPhrases: make statementP. 49Words: decent, ethical, offending, beware, consumerPhrases: be flood with, be ware ofP. 50Words: trustworthy, containPhrases: be protected from, opinion ofPart Two单元目标检测I. 根据下列句子意思用所给词的正确形式或所给汉语填空(1X20=20’)1.The a__________ period is one's best time, so we shall make full useof it.2.Some of the more advanced __________(特征) of the software make thenew version extremely popular.3.After he had committed the crime, his c__________ was troubled.4.We drove along a muddy l__________ to reach the farmhouse.5.She felt she was not __________(受尊敬的) to be on the stage withall these glamorous people.6.__________(随后), new guidelines were issued to all employees asa response to the question.7.Don't you think it's i__________ to leave thousands of childrenwithout an education?8.Medical e__________ can be quite high if you are not insured.9.He quoted the words of another famous leader in r__________ to thejournalist's question.10.The textbooks you use should be a__________ to the level of thestudents.11.The news program came to us __________(通过) satellite.12.The new ambassador is more __________(成熟) than his predecessor.13.We've had several phone calls already this morning from__________(广告商).14.Decision makers do not have a blank __________(纸) upon which theycan inscribe their own policy proposals.15.Howe was turning into an __________ (酒鬼)because of the stress ofhis job.16.Some people found his jokes funny but others were deeply o__________.17.The ban on cigarette advertising will upset the t__________corporation.18.Young people’s awareness of environmental issues is p__________through publicity material.19.It was very d__________ of you to lie to them about yourqualifications.20.Leave a spare key with a t__________ neighbor.II. 用所给词的词组适当形式填空(1X10=10’)1.You'd better go home before your money _______________.(run)2.Your speech didn't _______________ (come); nobody understood youropinion.3.The office _______________(flood) applications for the job lastmonth.4.He _______________ (use) a single glove so he threw it out of thewindow.5.The United Nations _______________ (appeal) the people of thedeveloped countries for aiding those of the backward countries.6.The country ________ (govern) elected representatives of the people.7.Another trip abroad this year is ____________(question) because wehave enough money.8.Her mind __________ (occupy) alarming questions.9.Would you please ____________(substitute) me tomorrow?10.The children have been _________(comfort) me through all of this. III.语法填空(2X10=20’)阅读下面材料,在空白处填入适当内容(每空1个单词)或括号内单词的正确形式。
高中英语 Unit 5 Inside advertising测试题(含答案
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感顿市安乐阳光实验学校(湖北卷)高中英语 Unit 5 Inside advertising测试题(含答案Class: Name: Marks: 满分(120)第一部分词汇知识运用(共两节,满分30分)第一节多项选择(共10小题;每小题1分,满分10分)从A、B、C、D四个选项中,选出可以填入空白处的最佳选项。
1. “The Voice of China”, a program which is the Chinese version of Dutch series “The Voice of Holland”, has become very popular for it provides audience with a wide ______ of music styles that suit various tastes of music lovers.A. rangeB. circleC. divisionD. command2. Jane became so angry about the fact that her roommate gave in to ______ and opened her precious box and read the letter inside addressed to her.A. regulationB. routineC. curiosityD. reputation3. The company has ______ the news to the public that a new product is coming onto the market and the remarkable innovation inside it is the brand-new technology of Touch ID.A. refreshedB. relievedC. releasedD. remarked4. Because it has been accused of offering illegal and unhealthy information, the access to this website has been ______ under the command of the Government.A. blockedB. adoptedC. exposedD. evaluated5. Master’s degree holders don’t necessarily earn more than other people in similar jobs, so don’t base your decision to pursue one on the idea that it’ll ______ higher income.A. go throughB. break downC. put offD. bring in6. The debate covered a wide range. It ______ issues such as drug abuse, violence and unemployment.A. took overB. dealt withC. resulted inD. contributed to7. A common proverb says, “Give me a fis h and I eat for a day; teach me to fish and I eat for a lifetime”, which tells us teaching skills is ______ in school education.A. concreteB. conventionalC. flexibleD. essential8. During the interview you should present your views very clearly, wearing a sincere and confident smile. Anyway, try to leave a(n) ______ impression on the judges.A. accurateB. worthwhileC. evidentD. favorable9. Tracy had spent too much time on TV series in the past two months. It’s no wonder that she ______ failed in the important exam, thus losing a good chance to go abroad for further study.A. eventuallyB. extremelyC. entirelyD. narrowly10. Obviously, the two stories have too much_______. There is no doubt that one is copied from the other.A. in sightB. in commonC. in needD. in public第二节完形填空 (共20小题;每小题1分,满分20分)阅读下面短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项。
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Unit 5 Inside advertising Warming Up Reading-Language Points Ⅰ.单词拼写1.He touched the wounded man again, but there was no response;_he then had to call in an ambulance.2.I still have a guilty conscience toward Jenny.You know, I used to treat her unjustly.3.Miss, can I change the garment for another?It doesn't fit me.4.After electricity is generated in the power station, it is sent to thousands of homes through high voltage wires.5.This kind of car features comfort.6.Karla tried to sound casual (随意的), but her excitement was obvious.7.Have you tried that new shampoo they've been advertising (宣传) on TV?8.They set up an association (协会) to help families suffering from alcoholism.9.Julie's parents had spared no expense (费用) for her wedding.10.I looked at the map to refresh (使想起) my memory of the route.Ⅱ.选词填空keep ...in mind, in other words, make sense, fit into, rely on, run out, be aware of, on the other handEveryone of us must be_aware_of the importance of protecting wild animals.2.Tom is no richer than Jack.In_other_words,_Tom is as poor as Jack.3.You can't rely_on your parents to lend you the money.4.Read this and tell me if it makes_sense.5.It's a good idea — I'll keep it in_mind.6.On the one hand I want to sell the house, but on_the_other_hand,_I can't bear the thought of moving.7.How is the extra work going to fit_into the schedule?8.My patience was running_out.You must finish it in a hurry.Ⅲ.完成句子1.She gave him back the money she had stolenfor_conscience's_sake (为求良心平安).2.He budgeted_for (为……做预算) buying a new car.3.People_are_betterinformed (人们的消息灵通多了) since the invention.4.It cost a lot of money for advertisements_on_TV (在电视上做广告).5.Loud_laughter_was_generated (发出了大笑声) all through the crowd.6.Heresponded_to (对……作出反应) my suggestion with a laugh.Ⅳ.句型转换1.Our food will soon be used up.Our food is_running_out soon.2.What he said at the meeting has no meaning at all.What he said at the meeting doesn't make_any_sense.3.Not only the students but also the teacher was invited to the party.The teacher, as_well_as the students was invited to the party.4.As time went by, I began to realize my fault.With_time_going_by,_I began to realize my fault.5.No matter how late it is, his mother always waits for him.However_late it is, his mother always waits for him.Ⅴ.阅读理解AHead of ResearchSalary:£ 55.271We are looking for a Head of Research to manage the CWUResearch Department and Information Centre. You would berequired to exercise control of all research work of thedepartment and manage a team of three researchers and four support staff.The person appointed would be expected to carry out research work of a strategic nature across the range of businesses in which the CWU has or seeks membership and to contribute to the strategic thinking and direction of the union as a whole.You will need: proven line management skills, especially in managing and motivating a team; good research skills, holding a good degree in a related subject or other similar experience; a high level of mathematical and calculating skills; the ability to produce high quality work under pressure; a commitment to and knowledge of the trade union movement and social democratic politics; and knowledge and/or experience of the postal and/or telecommunications industry.To apply, please request an application pack by emailing hr @cwu. org or by telephoning HR(Human Resources) on 020 8971 7482.When applying please state your source.Closing Date for Applications:4th August 2017Anticipated interview date:17th August 2017No agencies please语篇解读:本文是一篇应用文,节选自某报纸的一则招聘广告。
内容包括:职位应尽的责任,谋求此职位的申请方式以及联系方式等。
A.Arts. B.Sales.C.Jobs. D.News.解析:选C 推理判断题。
根据文章前三段的各段开头句可知,这是用人招聘广告。
故有可能刊登在报纸上有关Jobs的栏目中。
2.One of the duties of the person to be appointed is ________.A.taking charge of research workB.seeking membership for the trade unionC.managing a team of three or four membersD.running a telecommunications company解析:选A 推理判断题。
根据第一段中的“...manage a team of three rese archers and four support staff.”以及第二段中的“to carry out research work of a strategic nature”和下文的“contribute to the strategic thinking and direction of the union as a whole.”可推断出,A项符合题意。
3.If you want to apply for this position, you can do all EXCEPT ________.A.ask an agency for an application formB.dial 020 8971 7482 for more informationC.email hr@ cwu. org for an application packD.send in your application before 4th August 2017解析:选A 细节理解题。