商务沟通 Chapter 9
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Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 25
Information Reports
Information reports provide findings without analysis or persuasion. For example, your boss asks you to investigate prepaid legal services as a possible employee benefit.
Chapter 9, Slide 21
Ten Keys to Designing Better Documents
Analyze your audience.
Choose an appropriate type size.
Use a consistent type font.
Generally, don't justify right margins.
Formats
Patterns
Letter
Baidu Nhomakorabea
Direct pattern
Indirect pattern
Functions
Information reports
Analytical reports
Report Basics
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 9
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 28
Information Reports
Introduction Findings Summary
May include or omit summary. If included, summarize findings or highlight main points.
Separate paragraphs and sentences appropriately.
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 22
Ten Keys to Designing Better Documents
CHAPTER 9
Informal Reports
Instructor Only Version © 2007 Thomson South-Western
Patterns
Direct pattern
Functions
Information reports
Analytical reports
Report Basics
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 16
Developing an Appropriate Writing Style
Mary Ellen Guffey, Essentials of Business Communication, 7e
Chapter 9, Slide 13
Mary Ellen Guffey, Essentials of Business Communication, 7e
Report Delivery
In person
Mail delivery
Fax
E-mail or online
Formats
Letter
Patterns
Direct pattern
Indirect pattern
Functions
Information reports
Analytical reports
Report Basics
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 6
Memo
Printed form
Manuscript
Patterns
Direct pattern
Indirect pattern
Functions
Information reports
Analytical reports
Report Basics
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 14
Chapter 9, Slide 19
Using Effective Headings
Use appropriate heading levels. Strive for parallel construction within levels. Use first- and second-level headings for short reports. Capitalize and underline carefully. Keep headings short but clear.
Design readable headlines.
Strive for an attractive page layout. Use graphics and clip art with restraint. Avoid amateurish results. Develop expertise with your software program.
Chapter 9, Slide 11
Formats
Letter
Memo
Printed form
Manuscript
Patterns
Direct pattern
Indirect pattern
Functions
Information reports
Analytical reports
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 27
Information Reports
Introduction Findings Summary
Organize chronologically, alphabetically, topically, by importance, or by another method. Group similar topics together. Use appropriate headings.
Chapter 9, Slide 17
Report Writing Styles – Informal and Formal
Mary Ellen Guffey, Essentials of Business Communication, 7e
Chapter 9, Slide 18
Mary Ellen Guffey, Essentials of Business Communication, 7e
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 20
Using Effective Headings
Don't use headings as antecedents for pronouns.
Mary Ellen Guffey, Essentials of Business Communication, 7e
Chapter 9, Slide 10
Information Report – Letter Format
Click icon to view example.
Mary Ellen Guffey, Essentials of Business Communication, 7e
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 23
Being Objective in Writing Reports
Present both sides of an issue. Separate fact from opinion. Be sensitive and moderate in language. Cite sources carefully.
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 24
Six Kinds of Informal Reports
Information reports Progress reports Justification/recommendation reports Feasibility reports Minutes of meetings Summaries
For example, avoid:
Inserting Hypertext Links. These links . . . .
Include at least one heading per report page.
Mary Ellen Guffey, Essentials of Business Communication, 7e
Mary Ellen Guffey, Essentials of Business Communication, 7e
Chapter 9, Slide 26
Information Reports
Introduction Findings Summary
Explain why you are writing. Describe credibility of data methods and sources. Provide background. Identify report purpose. Offer a preview of the findings.
Edit and revise
Determine problem and purpose
Write first draft
Guidelines for Developing Informal Reports
Gather data
Organize data
Where to Gather Data for Reports
Memo
Memo style. Useful for informal reports circulated within organizations.
Plain paper. Useful for longer, more Manuscript formal reports. Printed form Standardized forms. Useful for routine activities, such as expense reports.
Look in company records. Make personal observations. Use surveys, questionnaires, and inventories. Conduct interviews. Access printed material. Search databases and other electronic resources.
Report Basics
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 12
Letter
Letterhead stationery. Useful for informal reports sent to outsiders.
Information Reports
Information reports provide findings without analysis or persuasion. For example, your boss asks you to investigate prepaid legal services as a possible employee benefit.
Chapter 9, Slide 21
Ten Keys to Designing Better Documents
Analyze your audience.
Choose an appropriate type size.
Use a consistent type font.
Generally, don't justify right margins.
Formats
Patterns
Letter
Baidu Nhomakorabea
Direct pattern
Indirect pattern
Functions
Information reports
Analytical reports
Report Basics
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 9
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 28
Information Reports
Introduction Findings Summary
May include or omit summary. If included, summarize findings or highlight main points.
Separate paragraphs and sentences appropriately.
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 22
Ten Keys to Designing Better Documents
CHAPTER 9
Informal Reports
Instructor Only Version © 2007 Thomson South-Western
Patterns
Direct pattern
Functions
Information reports
Analytical reports
Report Basics
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 16
Developing an Appropriate Writing Style
Mary Ellen Guffey, Essentials of Business Communication, 7e
Chapter 9, Slide 13
Mary Ellen Guffey, Essentials of Business Communication, 7e
Report Delivery
In person
Mail delivery
Fax
E-mail or online
Formats
Letter
Patterns
Direct pattern
Indirect pattern
Functions
Information reports
Analytical reports
Report Basics
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 6
Memo
Printed form
Manuscript
Patterns
Direct pattern
Indirect pattern
Functions
Information reports
Analytical reports
Report Basics
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 14
Chapter 9, Slide 19
Using Effective Headings
Use appropriate heading levels. Strive for parallel construction within levels. Use first- and second-level headings for short reports. Capitalize and underline carefully. Keep headings short but clear.
Design readable headlines.
Strive for an attractive page layout. Use graphics and clip art with restraint. Avoid amateurish results. Develop expertise with your software program.
Chapter 9, Slide 11
Formats
Letter
Memo
Printed form
Manuscript
Patterns
Direct pattern
Indirect pattern
Functions
Information reports
Analytical reports
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 27
Information Reports
Introduction Findings Summary
Organize chronologically, alphabetically, topically, by importance, or by another method. Group similar topics together. Use appropriate headings.
Chapter 9, Slide 17
Report Writing Styles – Informal and Formal
Mary Ellen Guffey, Essentials of Business Communication, 7e
Chapter 9, Slide 18
Mary Ellen Guffey, Essentials of Business Communication, 7e
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 20
Using Effective Headings
Don't use headings as antecedents for pronouns.
Mary Ellen Guffey, Essentials of Business Communication, 7e
Chapter 9, Slide 10
Information Report – Letter Format
Click icon to view example.
Mary Ellen Guffey, Essentials of Business Communication, 7e
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 23
Being Objective in Writing Reports
Present both sides of an issue. Separate fact from opinion. Be sensitive and moderate in language. Cite sources carefully.
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 24
Six Kinds of Informal Reports
Information reports Progress reports Justification/recommendation reports Feasibility reports Minutes of meetings Summaries
For example, avoid:
Inserting Hypertext Links. These links . . . .
Include at least one heading per report page.
Mary Ellen Guffey, Essentials of Business Communication, 7e
Mary Ellen Guffey, Essentials of Business Communication, 7e
Chapter 9, Slide 26
Information Reports
Introduction Findings Summary
Explain why you are writing. Describe credibility of data methods and sources. Provide background. Identify report purpose. Offer a preview of the findings.
Edit and revise
Determine problem and purpose
Write first draft
Guidelines for Developing Informal Reports
Gather data
Organize data
Where to Gather Data for Reports
Memo
Memo style. Useful for informal reports circulated within organizations.
Plain paper. Useful for longer, more Manuscript formal reports. Printed form Standardized forms. Useful for routine activities, such as expense reports.
Look in company records. Make personal observations. Use surveys, questionnaires, and inventories. Conduct interviews. Access printed material. Search databases and other electronic resources.
Report Basics
Mary Ellen Guffey, Essentials of Business Communication, 7e Chapter 9, Slide 12
Letter
Letterhead stationery. Useful for informal reports sent to outsiders.