新人教选修Book9Unit5InsideadvertisingReading

B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?
4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer.
5. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
B. Both ads target a certain group of people. Who are they? Drivers.
C. If you were a driver, which advertisement would have most effect on you? Why? Students give their own answers.
Detail reading
Read the text carefully and try to answer the following questions: 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work?
B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.
C. Do you think the message is true? Give reasons. No, because just wearing a certain brand of shoes won’t make you exciting, popular or have fun—it takes much more effort than that.
that informs or influences people.
How advertising works
How do advertisers make effective
Identify your target
advertiseme nts?
Advertisers 2 i_d_e_n_t_if_y_t_h_e__ta_r_g_e_t__ g_r_o_u_p__ and find out as much as possible about them, which 3 f_o_r_m_s__th_e__b_a_sisfor decisions about what type of advertising techniques to use with this group.
2. Super Shooze
A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and like to be part of a group.
Section II What is an advertisement? (para. 2)
Section III How do advertisers make (para. 3-7) effective advertisements?
Section IV How effective are (para. 8-9) advertisements?
1. Who advertises? Businesses, individuals, organizations and associations.
2. Why do they advertise? They want to sell something or to inform or educate the public.
On billboards
In magazines
Advertisements
WHERE?
At the airport
On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare the two advertisements, which one is easier for you to remember? Why?
B. What do you think causes air pollution? Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.
No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.
How advertising works
Let’s enjoy two advertisements!
Discussion
1. Do you like McDonald's better than KFC because of the advertisement?
In newspapers
Everywhere
4. Environment A. What does this advertisement
encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
3. Refresh water A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the ad.
dreams or our
emotions.
How do
Use a As well as reaching
advertisers suitable the right audience
make
medium with the right
effective
1. Water 2. A. What is the most common name
for H2O? Why did they call it H2O? 3. Water. Because it rhymes with
"slow".
B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can.
5. "Speeding" and "How fast am I going"? A. Both of these advertisements have the
same purpose. What do both ads want people to do? They want people to stop speeding.
C. Why do advertisers often use the "Buy one get one free" message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
HOW ADVERTING WORKS
Scanning
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section.
Section I Introduction (para.1)
Obey your thirst.
Things go betterቤተ መጻሕፍቲ ባይዱwith Coca-Cola.
Take time to indulge.尽 情享受吧！
The new digital era 数码新时代
Understanding the advertisements on page 42.
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
3. Where do they advertise? On TV and radio, in magazines and newspapers <also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places>.
Read the text carefully and fill in the blanks with proper words.
How advertising works What is an An advertisement is a advertisement?1m__e_s_s_a_g_e_o_r_a_n_n__o_u_n_c_e_m_e_n_t
How do
Appeal to In order to 4
advertisers your target _p_e_r_s_u_a_d_e
make
people to do
effective
something,
advertisemen ts?
advertisements often appeal to our hopes and