商务交际英语课程教学大纲

商务交际英语课程教学大纲一、课程的性质“商务交际英语”是英语专业专科商务方向的限选课程。

本课程8学分，课内学时144。

为指导广播电视大学“商务交际英语”课程的教学，特制订本大纲。

大纲的各项规定应作为教学安排、教材编写、教学质量检查的依据。

二、本课程的教学目的“商务交际英语”是英语专业专科商务方向的核心专业课。

本课程的教学目的是培养学生掌握商务英语交流的基本技能，为进一步学习后续的商务英语专业课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。

通过学习有关商务活动的实用材料，学生应熟悉并掌握主要的商务语言和用法，并了解和掌握当代商务活动中的基本交际技能，具有一定的从事国际商务活动的能力。

通过学习，学生应进一步提高基本的听、说、读、写、译的能力，能够在一般的商务活动中基本正确地使用英语，进行交流。

三、教学对象“商务交际英语”课程的教学对象是英语专业专科学生。

四、学习要求本科程终结时，学生应掌握一般的商务活动中基本的书面和口头交际技能，具体要求如下：1．能听懂一般商务活动中的电话、产品展示、谈判、会议发言等，能基本把握言语者的态度和意图。

2．能用基本正确的英语进行一般商务活动，如社交活动、展示产品和业务谈判，筹备商务会议，或作会议发言。

3．能为读懂主要英语报刊、杂志有关商务活动的一般性报道和评论文章打好基础。

4．能草拟或翻译一般性商务材料，包括公函、公务报告、简历和填写表格等。

五、本课程与其它课程的衔接“商务交际英语”课程的先修课是英语专业专科基础英语课程，专业课“商务英语基础”和“商务英语阅读”。

六、教学内容和安排本课程可选用以文字教材和视听材料相结合的多种媒体教材。

“商务交际英语”课程教学内容应以传授所应用的语言知识技能为主，同时也应介绍一般商务交际活动的主要理念和技能，如：交际技能在工作和生活中的重要性；以及形体语言在人际交往中的作用；如何在跨文化交际中妥善处理好相关事务；如何根据不同的谈话对象使用不同的表达方式；电子邮件的使用；网络技术的运用；图表和视听媒体在演示、报告等中的运用；备忘录、简历及报告的写法等。

按照本课程的主要教学目的和学习内容，本课程选用的教材是美国汤普森出版社2001年出版的《商务交际英语》（第3版）一书。

该教材的主要教学内容是：第1章日常生活中的交际活动∙交际活动的重要性和作用∙交际活动中参与者的责任分工，交际形式和可能出现的交际障碍∙电子交流第2章多样化的工作环境中的交际∙国际国内的文化差异∙有效的跨文化交际∙有效的团队合作∙设计和组织信息∙谋篇布局，遣词造句∙编辑和校对全文第4章备忘录和E-mail的写作∙内部交流的有效载体∙格式和有效写作∙避免弊病∙会议文件的写作第5章给客户和顾客的信函∙挑选好格式∙用合适的语气第6章商务报告的写作∙报告写作的计划∙正式报告的写作∙非正式报告的写作第7章写作技巧∙指示性写作∙描述性写作∙说服性写作第8章开发与使用图表和视听媒体∙使用图表之目的和安排∙开发图表辅助∙在口头演示中使用视听媒体第9章与顾客的交流∙顾客服务∙电话交流∙形体交流：准确交际的重要辅助∙倾听：重要的人际交流技巧第11章演示与会议∙口头演示∙有效的会议第12章求职∙分析自我与市场∙简历的写作∙申请函的写作与申请表格的填写∙面试与后续信件“商务交际英语”课程分为“商务交际英语（1）”和“商务交际英语（2）”，分别在两个学期开设。

第一学期的学习内容是第1章至第6章，第二学期的教学内容是第7章至第12章。

七、教学中应注意的问题1．应注意充分发挥多种媒体的优势，通过形象化的方式，为学生获得一般商务交际活动的感性认识。

2．应充分利用教材中实用的商务材料和案例，并结合所学商务交际技能，反复进行多种形式的操练。

3．应注重提高学生的听、说、读、写、译的语言综合运用能力。

4．要求学生认真学习文字教材，并收听收看音像视听材料；认真完成课程中规定的各项练习；并鼓励学生学会借助工具书独立解决学习中所遇到的各种问题。

5．根据学习需要和具体情况安排面授辅导课。

在辅导课上，教师应该结合教材和学生写作练习进行重点讲评，开展口语活动。

八、考核“商务交际英语”课程的考核包括形成性考核和终结性考试。

1．形成性考核“商务交际英语”课程形成性考核占课程总成绩的30%，成绩根据学生完成作业的情况、在课堂上的综合表现以及参加小组活动和其他学习中心组织的活动的情况综合而定。

每学期至少布置三次作业，应要求学生独立完成，作为形成性考核成绩的主要依据。

2．终结性考试“商务交际英语”课程的终结性考试占课程总成绩的70%，考试按教学大纲的要求进行，每学期安排一次，由中央电大统一命题。

考试内容应紧密结合所学教材，包括大纲规定掌握的商务英语语言知识、技能和交际能力。

2003-2-12定稿课程说明本课程8学分，144学时，分两个学期开设。

“商务交际英语”是开放英语专科商务方向的限选课程。

本科程终结时，学生应掌握一般的商务活动中基本的书面和口头交际技能，具体要求是：能听懂一般商务活动中的电话、产品展示、谈判、会议发言等，能基本把握言语者的态度和意图；能用基本正确的英语进行一般商务活动，如社交活动、展示产品和业务谈判，筹备商务会议，或作会议发言；能为读懂主要英语报刊、杂志有关商务活动的一般性报道和评论文章打好基础；能草拟或翻译一般性商务材料，包括公函、公务报告、简历和填写表格等。

本课程的主要教学内容：日常生活中的交际活动；多元文化的工作环境中的交际；写作技巧；备忘录和电子邮件的写作；给客户和顾客的信函；商务报告的写作：深入浅出的说明；技术文件写作；制作与使用图表和视听媒体；与顾客的交流；非言语交流；演示与会议；求职。

本课程的先修课程：“商务英语基础”、“商务英语阅读”等。

“商务交际英语（1）” 是中央广播电视大学英语专业专科商务方向的限选课程。

本课程的教学目的是培养学生掌握商务英语交流的基本知识和技能，为进一步学习后续的“商务交际英语（2）”和“商务英语写作”等商务英语课程打好基础。

本课程的重点是培养学生用英语进行商务交际的能力，提高读、写和听、说的综合能力。

通过学习有关商务活动的实用材料，学生应熟悉并掌握主要的商务英语和用法，并了解和掌握当代商务活动中的基本交际知识和技能。

考核方式包括形成性考核和课程终结考试。

课程终结考试以测试读、写技能为主，考试内容包括课程中有关的商务知识及技能运用。

一、考核对象中央广播电视大学英语专业专科商务方向学生。

二、考核方式本课程的考核采取两种形式：形成性考核和课程终结考试。

课程总成绩以百分制计。

形成性考核占30%，课程终结考试占70%。

1. 形成性考核：满分100分，占课程总成绩的30%。

形成性考核是对学生学习过程和阶段性学习效果的综合评价，包括学生参与各项教学活动和自主学习活动的情况以及阶段性的学习进展情况。

本课程的形成性考核内容和方式严格按照“形成性考核册及学习档案”的具体要求执行。

2. 课程终结考试形式为笔试，闭卷。

由中央电大统一命题，在同一时间全国统一考试，考试时间为90分钟。

试卷分为六部分，卷面分值为100分：第一、二部分为基础知识，占20分，主要考查学生对商务交际英语基础知识的掌握；第三部分为阅读理解，占20分，主要考查学生的阅读能力；第四部分为翻译，占20分；主要考察学生的翻译能力；第五部分为写作，占40分，主要考查学生用不同商务文体进行英语写作的能力。

三、命题依据本课程终结考试的命题依据为中央广播电视大学开放教育英语专业专科商务英语方向的教学计划、课程大纲和课程教材——《商务交际英语》（上册）。

四、评价目标本课程考试重点测试学生用英语进行商务交际的基本能力。

学生应掌握适应不同商务交际目的和不同场合的正确的书面交际的基本技能；能通过阅读获得主要的商务信息；并能进行英译汉段落翻译；用英语写作不同的商务文体。

五、命题原则根据教材所涵盖的有关题目，交际功能以及与教材难度相当的语言材料命题，涉及教材的内容不少于60%。

六、试卷结构考试部分考试内容考试题型分值时间一基础知识选择填空10分5分钟二基础知识正误判断10分5分钟三阅读理解根据短文回答问题20分20分钟四翻译英译汉20分20分钟五写作商务英语写作40分40分钟七、考试要求本课程终结考试为闭卷考试，考生不得使用任何形式的参考资料、电子读物或工具书。

八、样题(请参见所附样题)“商务交际英语（1）”考试样题I. MULTIPLE CHOICE （10小题，每小题1分，共10分）Choose the letter indicating the best choice to complete each sentence or answer each question:1.Which of the following is NOT an external barrier to communication?a.Motivation or interests.b.Environmental factors such as lighting and heat.c. A closed or authoritarian climate.d.An open climate in which communication flows easily.2.What is NOT included in the purpose of communication?a.To establish goodwill.b.To build self-esteem.c.To obtain information.d.To practice using language accurately.3.If verbal and non-verbal symbols in the sender’s message conflict, receivers generally________.a.believe the non-verbal symbols over the verbal symbolsb.believe the verbal symbols over the non-verbal symbolsc.don’t know which to believed.believe both the verbal and non-verbal symbols4.To communicate effectively, the sender must________.e audience analysis, examine the message’s environment, encourage andinterpret feedbacke audience analysis, read and listen effectivelye audience analysis and overcome external and internal barriers tocommunicated.speak and write clearly, and use proper equipment5.When communicating with other people, remember that everyone wants to feel________.a.admired and cared forb.understood and importantc.important, competent, and admiredd.valued, respected, and understood6.Which of the following statements about body language is true?a.People from different cultures interpret body language in different ways.b.Basic body language is universal; it means the same to all people.c.Facial expressions are universal, but gestures are less so.d.Friendly body language is all the same; unfriendly or threatening gestures vary.7.Which of the following is a receiver-oriented statement?a.I grant your request for vacation from the week of August 14th.b.Our company works hard to meet the needs of our customers.c.As our guest, you will receive the attention that you deserve.d.We make every effort to serve our clients efficiently and at their convenience.8.What is NOT included in the stage of planning a message?a.To identify the objective.b.To determine the main idea.c.To choose supporting information.d.To evaluate the message.9.Which of the following is NOT included in the common abuses of memos?a.Written too frequently.b.Written to gain attention.c.Written to express one main idea.d.Written by a committee.10.According to the course book, which of the following statements is NOT true in lettersthat contain neutral or positive messages?a.The ending should be friendly, courteous and personable.b.The main idea can be presented at the end.c.Supporting information should be presented as much as possible.d.More information should be presented later.II. TRUE / FALSE （10小题，每小题1分，共10分）Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judgment should be based on your understanding of the course book.T / F______ 11. The primary participants in the communication process are senders and receivers.______ 12. All business messages should promote goodwill.______ 13. Once you run your word processor’s spell checker, your writing will be free of spelling errors.______ 14. A letter contains both verbal and nonverbal symbols.______ 15. When conversing with a coworker, the distance between the two of you sends a nonverbal message.______ 16. The words police officer, technician and server are all neutral, orunbiased.______ 17. Audience analysis should be a major tool for the effective senders of messages.______ 18. If a work team is going to be effective, it is usually effective from the very first meeting.______ 19. To overcome diversity in the workplace, the best plan is to overlook difference.______ 20. Proofreading the hardcopy, even after proofing on screen, ensures the accuracy of a document.III. READING COMPREHENSION （10小题，每小题2分，共20分）Read the following two passages and answer the questions.Passage One:Complete messages contain a variety of sentence types. You will hold your readers’ attention if you vary the length and structure of your sentences as well as the structure of your paragraphs.It is best to keep sentences at 20 words or less. At the same time, it adds interest to have some noticeably short sentences—perhaps 10 words or even fewer. Using sentences of different lengths keeps your writing from feeling choppy or monotonous. As you vary sentence length, your sentence structure naturally varies as well. Alternate simple sentences with compound and complex sentences.Varying paragraph length also keeps your writing from being choppy. We’ve already said that the opening and closing paragraphs of a message should be relatively short. When writing your middle paragraphs plan them so that they average about six or eight lines long. Mix in a short, two- or three- line paragraph sometimes to add interest. A short paragraph also is a way to emphasize an important point.21.It is advisable to keep the average length of a sentence at ______.a.more than 20 words.b.not more than 20 words.c.10 words or fewer.22.The word choppy in the passage means ______.a.short irregular wavesb.cut into piecesc.short, broken and slightly rough.23.According to the last paragraph, ______.a.the length of all paragraphs should be the sameb.the middle paragraphs should be shorter than the beginning and ending onesc.the middle paragraphs should be longer than the beginning and ending ones24.When you write sentences of different lengths, ______.a.the structure of the sentences will also be differentb.they will have the same structurec.your variation will have no effect on the sentence structure25.In the following statements, which is true about a short paragraph?a.It is less important than a long paragraph.b.It can be used to express emphasis.c.You have to put a short paragraph after several short paragraphs.Passage Two:Although language is an important part of communication, communication is not simply a matter of understanding and speaking a language. It involves transmitting an idea and understanding someone else’s idea. People from different cultures think differently about various issues than do North Americans. The ability of a North American to speak in three different languages still may not enable him or her to understand the issues from the viewpoint of those from another culture.Cross-cultural communication differs from the more familiar within-culture communication situations in that there are systemic differences in the assumptions made by people of different cultures. Being aware of and understanding these different assumptions can help improve communication and relationships.The major problems of intercultural communication occur in perception and in attribution of meaning. Communication is defined as a “dynamic process whereby human behavior, both verbal and nonverbal, is perceived and responded to.” People respond according to their perceptions, not necessarily according to what the transmitter believes he or she is communicating. This is an interactive process.26. People from different cultures think differently about various issues than do North Americans. This sentence means ______.a.Other people have deeper understanding than the North Americans.b.Other people understand more issues than the North Americans.c.Other people may understand things in a way different from that of the North Americans.27. According to the passage, which of the following statements is true?a.By speaking three languages, people do not naturally share the viewpoint of other people.b.By speaking three languages, people naturally share the viewpoint of other people.c.All Americans speak three different languages.28. Which of the following statement is true?a.Cross-cultural communication only occurs when you work in another country.b.Within-culture communication never occurs when you travel to another country.c.Cross-cultural communication is more complex than within-culture communication.29. In communication, people respond according to ______.a.the intention of the message senderb.their own understanding of the messagec.the literal meaning of the message30.According to the last paragraph, ______.a.perception and response are equally importantb.perception is more important than responsec.perception is less important than responseIV. TRANSLATION（4段短文，每段5分，共20分）Translate the following passages into Chinese:31.A report is a document that provides the facts about a specific situation or problem for consideration by a specific group of people. Reports are business tools that enable managers to make decisions or solve problems. Reports can be classified according to their style, purpose, and format.32.A letter containing a negative message conveys news that will disappoint the receiver. Letters that deny requests, decline to supply information, refuse credit, or reject a proposal are examples of this type of letter. Careful planning and organizing are required to convey the disappointing news and yet maintain goodwill.33.Meetings are an important method of exchanging information in any business setting. There are board meetings, conferences, training sessions, and staff meetings. A meeting may consist of a supervisor and one employee, a group of colleagues, or employees and their vendors or clients.34.Most business reports are informal reports and have one of two purposes. They present information that has been requested, or they analyze a problem and report the findings. The organization and the format of these reports vary depending on the nature of the message and the people who will receive them.V. WRITING （40分）35. According to the given facts, format a business envelope: (5分)The sender:INTEGRATED COMPUTER TECHNOLOGY CO.LTDRm 806, AngMoKioIndustrial Park 2, Singapore 668987Tel: (65)245 9876Fax: (65)245 8907The receiver:Mr. David Law, D2 #05-06 KentmorePark, 89 Pasir Panjang Hill Road, Singapore 051136. Write a memo for all company employees, by using the traditional memo format. You are the administration officer. This memo is to inform the overtime policy. The overtime policy cannot assure of the overtime pay. However, the company will not fire any one and the present situation will be changing in the near future.(10分)37. Write a letter to decline to supply the information requested：（25分）Situation: Trey Alfred, a graduate student at a local university, is conducting research on stockholder reactions to corporate annual reports. He has written to your supervisor, the vice President of Communication for your corporation, and asked for names and addresses of 100 of your stockholders. Because of privacy laws and the lawsuits that followed, your corporation does not give out names and addresses of 100 of your stockholders. Write to Trey and deny his request. Try to help Trey in some way. His address is 435 North Essence Avenue, Prairie Village, KS GG 66208-1935.“商务交际英语”样题参考答案一. MULTIPLE CHOICE （10小题，每小题1分，共10分）Choose the letter of the best word or words to complete each sentence:1.a2. d3. a4. c5. d6. a7. c8. d9. c10. b二、TRUE / FALSE （10小题，每小题1分，共10分）Write a T in the space provided if the statement is true. Write an F in the space if the statement is false.11. T12. T13. F14. T15. T16. T17. T18. F19. F20. T三、READING COMPREHENSION （10小题，每小题2分，共20分）Read the following two passages and answer the questions.Passage One: 21b, 22c, 23c, 24a, 25bPassage Two: 26c, 27a, 28c, 29b, 30a四、TRANSLATION（4段短文，每段5分，共20分）Translate the following passages into Chinese:31.A report is a document that provides the facts about a specific situation or problem for consideration by a specific group of people. Reports are business tools that enable managers to make decisions or solve problems. Reports can be classified according to their style, purpose, and format.报告是一种文件，为一组特定人群提供关于需要考虑的特殊环境或问题的事实。