Merkle CRM Executive Summit_Agenda

SUMMIT AGENDAWednesday, June 6th, 20121:00pm – 5:00pm Registration1:00pm – 3:00pm Guru Meetings*Must pre-register3:00pm – 5:00pm Pre-Summit Vertical Workshops5:30pm – 7:00pm Welcome Cocktail Reception at The Ritz7:00pm - ? On Your Own in New OrleansThursday, June 7th, 20128:00am – 9:00am BreakfastGuru Meetings *Must pre-register9:00am – 9:15am Opening Remarks: Craig Dempster, EVP & CMO, Merkle9:15am – 9:45am Keynote: Connected CRM: Uniting Customer Centricity &Business Strategy;David Williams, Chairman & CEO, Merkle 9:45am – 10:30am Keynote: Forrester Research, Inc. KeynoteFatemeh Khatibloo, Senior Analyst, Forrester Research, Inc. 10:30am – 11:00am Networking BreakGuru Sessions *Must pre-register11:00am – 11:45am Keynote: Marketing, Technology, and the EmpoweredCustomer; Jay Henderson, Global Strategy Program Director, IBMEMM11:45am – 1:00pm Marketing Innovation Awards Lunch1:15pm – 1:45pm Breakout SessionsShared Data Ecosystem: 1 + 1 = 3 Is What You Get by Harnessing theIntegrative Power of Multiple Customer DatabasesJason Scheberl, IT Business Partner – Global Marketing, Kimberly- Clarkand Steve Kim, VP, Quantitative Solutions, Merkle AnalyticsDriving Connected CRMRob Jackson, Digital CRM Platform Integration Manager, Dell and DennisMiddleton, VP, Technology Solutions, MerkleAcquisition Success through List Sourcing OptimizationSonia Alvarez, Senior Director, Database Marketing Services & Analysis,AARP; Gary Robinson, VP, Data Solutions Group: Content Analytics, Merkleand MaryAnn Buoncristiano, VP, Data Solutions Group: List Brokerage,MerkleMedia Measurement and OptimizationEd Gaffin, Director, Global Strategy and Analytics, Parks & Resorts, Disneyand Scott Nuernberger, VP & Marketing Mix Optimization Lead, MerklePrint is Alive and Well with Print Response OptimizationMindy Jarrow, Marketing Manager, GEICO and Mimi Natz, Senior Director,Data Solutions Group, Merkle2:00pm – 2:30pm Breakout SessionsMulti-channel Approaches to Sustainer SuccessChris Griffin, Managing Director, Direct Marketing, Arthritis Foundationand Jeff Regen, General Manager, Nonprofit Group, MerkleGlobal CRM ExpansionJohn Green, Marketing Planning Manager, NEXT; Trish Mathe, VP, DatabaseMarketing, LifeLine Screening and Marc Fanelli, VP & GM, Data SolutionsGroup, International Solutions, MerkleCustomer-Focused Business-to-Business CRMKay Kienast, Worldwide VP Marketing, Lexmark International and Ken Geis,VP, Advanced Communications Group, MerkleIncreasing Relevance through Customer DataSara Cisler, Director, CRM, The Limited and Kim Drinker, Director, ClientAdvisory Group, MerkleCross Sell Engine: The Importance of Consumer-Centric OffersLeigh Anne Kelley, SVP, Direct and Database Marketing, Regions and EvanGoldstein, Director of Analytics, Merkle2:30pm – 6:30pm Afternoon Activities* Must Pre Register6:30pm – 7:30pm Cocktail Reception7:30pm – 11:00pm Summit PartyFriday, June 8th, 20128:00am – 9:00am BreakfastGuru Meetings *Must pre-register9:00am – 9:15am Opening Remarks: Craig Dempster, EVP & CMO, Merkle 9:15am – 10:00am Keynote: Winning the Zero Moment of TruthJohn Nicoletti, Director of Agency Development, Google10:00am – 10:45am Keynote: Life Lessons: How MetLife Embraced the OnlineConsumer and Changed Life InsuranceManish Bhatt, SVP, US eBusiness, MetLife10:45am – 11:15am Networking BreakGuru Meetings *Must pre-register11:15am – 11:45am Breakout SessionsSocially Integrated Customer ExperienceAmit Shah, Director of Online, Mobile and Social Media, 1-800-Flowers andMatt Sunbulli, VP, Social CRM and Digital Strategy, MerkleUsing Profit Margin as a Search MetricKevin Amos, VP, Technology Services, IMPAQT-A Merkle CompanyCustomer Acquisition Through Digital ChannelsPatrick Hounsell, Chief Digital Officer, MerklePutting Fans at the Center of Your Digital Fundraising StrategyJeffery Hunt, Director, Annual Fund, U.S. Olympic Committee and BethanyBauman, Senior Director, Digital Strategy, MerkleBuilding Customer-Centric Search & Display Marketing ProgramsMatt Greenawalt, VP of Affinity Marketing, GMAC Insurance and MeganPagliuca, VP and GM of Display Media, Merkle12:00pm – 12:30pm Breakout SessionsPreparing Your Email Program for the Mobile RevolutionClint Kaiser, Senior Director, Strategy, MerkleThe Influences of Social Consumer Buying DecisionsRich Fleck, VP & GM, Digital Strategy Practice, Merkle and Heather Frick,Senior Director, Social Marketing, MerkleMotorola Mobility: Growing Direct Relationships through DigitalMediaMelissa Grady, Director of CRM, E-Commerce and Analytics, Motorola andMegan Pagliuca, VP & GM of Display Media, MerkleMobile’s Role in the Customer Acquisition FunnelBrian Tudor, Sr. Internet Marketing Manager, LCA Vision and ChrisWayman, VP, Digital Development, MerkleWe’re All Snackers Now: Fundamentals of Creating Experience forToday’s Digital CustomerKevin Walsh, VP, Experience Architect12:30pm – 1:30pm Closing Remarks & Networking Lunch。