虚拟网络商业模式外文翻译文献
5 电子商务 外文翻译 英文文献 中英对照 管理信息系统
英文原文The Source Of Article：Russ Basiura, Mike BatongbacalManagement Information SystemIt is the MIS(Management Information System ) that we constantly say that the management information system , and is living to emphasize the administration , and emphasizes that it changes into more and more significantly and more and more is universalized in the contemporary community of message . MIS is a fresh branch of learning, and it leaped over several territories, and for instance administers scientific knowledge, system science, operational research, statistic along with calculating machine scientific knowledge. Is living on these the branches of learning base, and takes shape that the message is gathered and the process means, thereby take shape the system that the crossbar mingles.1. The Management Information System Summary20 centuries, in the wake of the flourishing development of whole world economy, numerous economists propose the fresh administration theory one by one. Xi Men propose the administration and was dependent on idea to message and decision of strategic importance in the 50’s 20 centuries. The dimension of simultaneous stage is admitted issuing cybernetics, and he thinks that the administration is a control procedure. In 1958, Ger. write the lid: “ the administration shall obtain without delay with the lower cost and exact message, completes the better control “. This particular period, the calculating machine starts being used accountancy work. The data handling term has risen.In 1970, Walter T.Kennevan give administration that has raised the only a short while ago information system term to get off a definition: “ either the cover of the book shape with the discount, is living appropriately time to director, staff member along with the outside world personnel staff supplies the past and now and message that internal forecasting the approaching relevant business reaches such environment, in order to assist they make a strategic decision”. Is living in this definition to emphasize, yet does not emphasize using the pattern, and mention the calculating machine application in the way of the message support decision of strategic importance.In 1985, admonishing information system originator, title Buddhist nun Su Da university administration professor Gordon B.Davis give the management information system relatively integrated definition, in immediate future “ administer the information system is one use calculating machine software and hardware resources along with data bank man - the engine system.It be able to supply message support business either organization operation, administration or the decision making function. Comprehensive directions of this definition management information system target and meritorious service capacity and component, but alsomake known the management information system to be living the level that attains at that time.1.1 The Developing History of MISThe management information system is living the most primarily phase is counting the system, the substance which researched is the regular pattern on face between the incremental data, it what may separate into the data being mutually related and more not being mutually related series, afterwards act as the data conversion to message.The second stage is the data are replaced the system, and it is that the SABRE that the American airline company put up to in the 50’s 20 centuries subscribes to book the bank note system that such type stands for. It possess 1008 bank note booking spots, and may access 600000 traveler keep the minutes and 27000 flight segments record. Its operation is comparatively more complex, and is living whatever one “spot ”wholly to check whether to be the free place up some one flight numbers. Yet through approximately attending school up to say, it is only a data and replaces the system, for instance it can not let know you with the bank note the selling velocity now when the bank note shall be sell through, thereby takes remedying the step. As a result it also is administer information system rudimentary phase.The third phase is the status reports system, and it may separate into manufacture state speech and service state and make known and research the systems such as status reports and so on. Its type stands for the production control system that is the IBM corporation to the for instance manufacture state speech system. As is known to all, the calculating machine corporation that the IBM corporation is the largest on the world, in 1964 it given birth to middle-sized calculating machine IBM360 and causes the calculating machine level lift a step, yet form that the manufacture administration work. Yet enormously complicatedly dissolve moreover, the calculating machine overtakes 15000 difference components once more, in addition the plant of IBM extends all over the American various places to every one components once more like works an element, and the order of difference possess difference components and the difference element, and have to point out that what element what plant what installation gives birth to, hence not merely giving birth to complexly, fitting, installation and transportation wholly fully complex. Have to there be a manufacture status reports system that takes the calculating machine in order to guarantee being underway successfully of manufacture along with else segment as the base. Hence the same ages IBM establish the systematic AAS of well-developed administration it be able to carry on 450 professional work operations. In 1968, the corporation establishes the communal once more and manufactures informationsystem CMIS and runs and succeeds very much, the past needs 15 weeks work, that system merely may be completed in the way of 3 weeks.It is the data handling system that the status reports system still possess one kind of shape , and that it is used for handles the everyday professional work to make known with manufacture , and stress rests with by the handwork task automation , and lifts the effectiveness with saves the labor power . The data handling system ordinarily can not supply decision of strategic importance message.Last phase is the support systems make a strategic decision, and it is the information system being used for supplementary making a strategic decision. Thatsystem may program and the analysis scheme, and goes over key and the error solve a problem. Its proper better person-machine dialogue means, may with not particularly the personnel staff who have an intimate knowledge of the calculating machine hold conversation. It ordinarily consists of some pattern so as to come into being decision of strategic importance message, yet emphasize comprehensive administration meritorious service capacity.1.2 The Application of Management Information SystemThe management information system is used to the most base work, like dump report form, calculation pay and occurrences in human tubes and so on, and then developing up business financial affairs administrations and inventory control and so on individual event operational control , this pertains to the electron data handling ( EDP Data Processing ) system . When establish the business data bank, thereby possess the calculating machine electric network to attain data sharing queen , the slave system concept is start off , when the implementation the situation as a whole is made program and the design information system ,attained the administration information system phase . In the wake of calculating machine technique progress and the demand adjust the system of people lift further, people emphasize more furthermore administer the information system phase. Progress and people in the wake of the calculating machine technique lift at the demand adjust the system further, people emphasize more furthermore to administer the information system whether back business higher level to lead makes a strategic decision this meritorious service capacity, still more lay special emphasis on the gathering to the external message of business and integrated data storehouse, model library , means storehouse and else artificial intelligence means whether directly to decision of strategic importance person , this is the support system ( DDS ) mission making a strategic decision.There is the part application that few business start MIS inner place the limit of the world at the early da ys of being living in the 70’s 20 centuries. Up at the moment, MIS is living, and there be the appropriatePopularization rate in every state nation in world, and nearly covered that every profession reaches every department.1.3 The Direction of MIS DevelopmentClose 20 curtains; external grand duke takes charge of having arisen3 kinds of alternations:A. Paying special attention to the administration being emphasized toestablishing MIS’s system, and causing the administration technique headfor the ageing.B. The message is the decision of strategic importance foundation, and MISsupplies the message service in the interest of director at all times.C. Director causes such management program getting in touch with togetherwith the concrete professional work maneuver by means of MIS. not merelybig-and-middle-sized business universally establish MIS some small-sizebusiness also not exceptions of self, universally establish the communal datanetwork, like the electronic mail and electron data exchange and so on, MISsupplied the well support environment to the application of Intranet’stechnique to speedily developing of INTERNET especially in the past fewyears in the interest of the business.Through international technique developme nt tendency is see, in the 90’s 20 centuries had arisen some kinds of brand-new administration technique.1. Business Processes Rebuild (BPR)A business should value correctly time and produce quality, manufacturing cost and technical service and so on several section administrations, grip at the moment organization and the process compose once more,andcompletes that meritorious service capacity integrationist, operation processization and organization form fluctuation. Shall act as the service veer of middle layer management personnel staff the decision of strategic importance of the director service?2. Intelligentization Decision Support System (IDSS)The intelligentization decision of strategic importance support system was sufficiently consider demand and the work distinguishing feature of business higher level personnel staff.3. Lean Production (LP)Application give birth to on time, comprehensive quality control and parallel project that picked amount is given birth to and so on the technique, the utmost product design cutting down and production cycle, raise produce quality and cuts down the reproduced goods to reserve, and is living in the manufacture promote corps essence, in order to meet the demand that client continuously changes.4. Agile Manufacture (AM)One kind of business administration pattern that possess the vision, such distinguishing feature is workers and staff members’ quality is high, and the organization simplifies and the multi-purpose group effectiveness GAO message loading is agile and answers client requires swiftly.2. The Effect To The Business Administration of MIS DevelopmentThe effect to the business administration of the management information system development is administered the change to business and business administration of information system development and come into being and is coming into being the far-reaching effect with.Decision of strategic importance, particularly strategic decision-making may be assisted by the administration information system, and its good or bad directly affects living and the development up the business. The MIS is impeding the orientation development that the administration means one another unites through quality and ration. This express to utilize the administration in the calculation with the different mathematical model the problem in the quantitative analysis business.The past administer that the problem is difficult to test, but MIS may unite the administration necessaries, and supply the sufficient data, and simulates to producethe term in the interest of the administration.In the wake of the development of MIS, much business sit up the decentralized message concentration to establish the information system ministry of directly under director, and the chief of information system ministry is ordinarily in the interest of assistant manager’s grade. After the authority of business is centralized up high-quality administration personnel staff’s hand, as if causing much sections office work decrease, hence someone prophesy, middle layer management shall vanish. In reality, the reappearance phase employed layer management among the information system queen not merely not to decrease, on the contrary there being the increase a bit.This is for, although the middle layer management personnel staff getting off exonerate out through loaded down with trivial details daily routine, yet needs them to analyses researching work in the way of even more energy, lift further admonishing the decision of strategic importance level. In the wake of the development of MIS, the business continuously adds to the demand of high technique a talented person, but the scarce thing of capability shall be washed out gradually. This compels people by means of study and cultivating, and conti nuously lifts individual’s quality. In The wake of the news dispatch and electric network and file transmission system development, business staff member is on duty in many being living incomparably either the home. Having caused that corporation save the expenses enormously, the work efficiency obviously moves upward American Rank Zeros corporation the office system on the net, in the interest of the creativity of raise office personnel staff was produced the advantageous term.At the moment many countries are fermenting one kind of more well-developed manufacturing industry strategy, and become quickly manufacturing the business. It completely on the basis of the user requirement organization design together with manufacture, may carry on the large-scale cooperation in the interest of identical produce by means of the business that the flow was shifted the distinct districts, and by means of the once more programming to the machinery with to the resources and the reorganization of personnel staff , constituted a fresh affrication system, and causes that manufacturing cost together with lot nearly have nothing to do with. Quickly manufacturing the business establishes a whole completely new strategy dependence relation against consumer, and is able to arouse the structure of production once more revolution.The management information system is towards the self-adoption and Self-learning orientation development, the decision procedure of imitation man who is be able to be better. Some entrepreneurs of the west vainly hope that consummate MIS is encircles the magic drug to govern the business all kinds of diseases; Yet also someone says, and what it is too many is dependent on the defeat that MIS be able to cause on the administration. It is adaptable each other to comprehend the effect to the business of MIS, and is favor of us to be living in development and the research work, and causes the business organization and administer the better development against MIS of system and administration means , and establish more valid MIS.英文翻译文章的出处：Russ Basiura, Mike Batongbacal管理信息系统管理信息系统就是我们常说的MIS(Management Information System), 在强调管理，强调信息的现代社会中它变得越来越重要、越来越普及。
O2O商业模式和团购网站外文文献翻译2014年译文3100字
O2O商业模式和团购网站外文文献翻译2014年译文3100字This article discusses the development of O2O (online-to-offline) business models and group purchasing。
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Overview-of-business model商业模式概述毕业论文外文文献翻译及原文
毕业设计（论文）外文文献翻译文献、资料中文题目：商业模式概述文献、资料英文题目：Overview of business model 文献、资料来源：文献、资料发表（出版）日期：院（部）：专业：班级：姓名：学号：指导教师：翻译日期： 2017.02.14英文原文Overview of business modelA business mode l describes the rationale of how an organization creates, delivers, and captures value[1] (economic, social, or other forms of value). The process of business model construction is part of business strategy.In theory and practice the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business models as the design of organizational structures to enact a commercial opportunity[2]. Further extensions to this design logic emphasize the use of narrative or coherence in business model descriptions as mechanisms by which entrepreneurs create extraordinarily successful growth firms [3].Whenever a business is established, it either explicitly or implicitly employs a particular business model that describes the architecture of the value creation, delivery, and capture mechanisms employed by the business enterprise. The essence of a business model is that it defines the manner by which the business enterprise delivers value to customers, entices customers to pay for value, and converts those paymentsto profit: it thus reflects management’s hypothesis about what customers want, how they want it, and how an enterprise can organize to best meet those needs, get paid for doing so, and make a profit.[4]Business models are used to describe and classify businesses (especially in an entrepreneurial setting), but they are also used by managers inside companies to explore possibilities for future development. Also, well known business models operate as recipes for creative managers.[5] Business models are also referred to in some instances within the context of accounting for purposes of public reporting.Over the years, business models have become much more sophisticated. The bait and hook business model (also referred to as the "razor and blades business model" or the"tied products business model") was introduced in the early 20th century. This involves offering a basic product at a very low cost, often at a loss (the "bait"), then charging compensatory recurring amounts for refills or associated products or services (the "hook"). Examples include: razor (bait) and blades (hook); cell phones (bait) and air time (hook); computer printers (bait) and ink cartridge refills (hook); and cameras (bait) and prints (hook). An interesting variant of this model is Adobe, a software developer that gives away its document reader free of charge but charges several hundred dollars for its document writer.In the 1950s, new business models came from McDonald's Restaurants and Toyota. In the 1960s, the innovators were Wal-Mart and Hypermarkets. The 1970s saw new business models from FedEx and Toys R Us; the 1980s from Blockbuster, Home Depot, Intel, and Dell Computer; the 1990s from Southwest Airlines, Netflix, eBay, , and Starbucks.Today, the type of business models might depend on how technology is used. For example, entrepreneurs on the internet have also created entirely new models that depend entirely on existing or emergent technology. Using technology, businesses can reach a large number of customers with minimal costs.Business model frameworksThere are various ways to define and conceptualize business models. In the following some of these conceptualizations are introduced.Business model canvasBusiness Model Canvas: Nine business model building blocks, Osterwalder, Pigneur, & al. 2010[1]Osterwalder's work [1][6] propose a single reference model, called Business Model Canvas based on the similarities of a wide range of business model conceptualizations. It is nowadays one of the most used frameworks for describing the elements of business models.With this business model design template, an enterprise can easily describe their business model. Aspects of the template are Infrastructure, Offering, Customers, Finances, etc.Other approaches•Business reference modelBusiness reference model is a reference model, concentrating on the architectural aspects of the core business of an enterprise, service organization or government agency.•Component business modelTechnique developed by IBM to model and analyze an enterprise. It is a logical representation or map of business components or "building blocks" and can be depicted on a single page. It can be used to analyze the alignment of enterprise strategy with the organization's capabilities and investments, identify redundant or overlapping business capabilities, etc.Although Webvan failed in its goal of disintermediating the North American supermarket industry, several supermarket chains (like Safeway Inc.) have launched their own delivery services to target the niche market to which Webvan catered.•Industrialization of services business modelBusiness model used in strategic management and services marketing that treats service provision as an industrial process, subject to industrial optimization proceduresBusiness ModellingBusiness Modelling is an important tool to capture, design, innovate and transform the business.[7] However, in order to transform ones organization and align them to ones business model, a business model should not be seen separately, but in connection with[8]:A step-by-step roadmap that describes the synergy and context between BusinessModel and alignment of Strategy Map, Scorecards, etc. into the organization.•The main business goals of the organization, e.g. strategic business objectives, critical success factors and key performance indicators, which a holisticbusiness model approach should include.•The main business Issues/pain points and thereby organizational weakness, which a holistic business model approach should include for they represent the threat to the company’s business model.• A clear cause and effect linkages between the competencies, desired outcomes and performance measurements e.g. scorecards.•An emphasis on business model management and thereby a continuous improvement and governance approach to the business model.•The business maturity level, in order to develop the organizationrepresentation of core differentiated and core competitive competencies[linked to strategy], which is a basis for building a business model as they therepresent some of the most important sources of uniqueness. These are thethings that a company can do uniquely well, and that no-one else can copyquickly enough to affect competition.•Linkages among competences and competency development.•The possible value creation and realization of the organization.•The information flow, and thereby information need for effective and efficient decision making.Such a holistic approach would help clarify both intent and sources of synergy and disconnect between business model, strategy, scorecards, information, innovation, processes and IT systems. This includes architectural alignment as well as business transformation and value and performance views. Such dialogues allow Executives to use the business model with their business alignment.Theoretical and empirical insights to business modelsDesign Logic and Narrative CoherenceDesign logic views the business model as an outcome of creating new organizational structures or changing existing structures to pursue a new opportunity. Gerry George and Adam Bock (2011) conducted a comprehensive literature review and surveyedmanagers to understand how they perceived the components of a business model. In that analysis, these authors show that there is a design logic behind how entrepreneurs and managers perceive and explain their business model. In further extensions to the design logic, George and Bock (2012) use case studies and the IBM survey data on business models in large companies to describe how CEOs and entrepreneurs create narratives or stories in a coherent manner to move the business from one opportunity to another. They also show that when the narrative is incoherent or the components of the story are misaligned that these businesses tend to fail. They recommend ways in which the entrepreneur or CEO can create strong narratives for change.Business Model 2.0Chen (2009) pointed out that the business model in the twenty-first century has to take into account the capabilities of Web 2.0, such as collective intelligence, network effects, user generated content, and the possibility of self-improving systems. He suggested that the service industry such as the airline, traffic, transportation, hotel, restaurant, Information and Communications Technology and Online gaming industries will be able to benefit in adopting business models that take into account the characteristics of Web 2.0. He also emphasized that Business Model 2.0 has to take into account not just the technology effect of Web 2.0 but also the networking effect. He gave the example of the success story of Amazon in making huge profits each year by developing a full blown open platform that supports a large and thriving community of companies that re-use Amazon’s On Demand commerce services.[9]Complementarities of business models between partnering firmsStudying collaborative research and the accessing of external sources of technology, Hummel et al. (2010) found that in deciding on business partners, it is important to make sure that both parties’ business models are complementary[10]. For example, they found that it was important to identify the value drivers of potential partners by analyzing their business models, and that it is beneficial to find partner firms that understand key aspects of our own firm’s business model.[11]ApplicationsMalone et al.[12] at MIT found that some business models, as defined by them, indeed performed better than others in a dataset consisting of the largest U.S. firms, in the period 1998 through 2002, while they did not prove whether the existence of a business model mattered.The concept of a business model has been incorporated into certain accounting standards. For example, the International Accounting Standards Board (IASB) utilizes an "entity's business model for managing the financial assets" as a criterion for determining whether such assets should be measured at amortized cost or at fair value in its financial instruments accounting standard, IFRS 9.[13][14][15][16] At least two members of the U.S. based Financial Accounting Standards Board (FASB) have expressed the position that the business model of an entity should be used as a criterion for the classification of financial liabilities.[17] The concept of business model has also been introduced into the accounting of deferred taxes under International Financial Reporting Standards with 2010 amendments to IAS 12 addressing deferred taxes related to investment property.[18][19][20]Both IASB and FASB have proposed using the concept of business model in the context of reporting a lessor's lease income and lease expense within their joint project on accounting for leases.[21][22] The concept has also been proposed as an approach for determining the measurement and classification when accounting for insurance contracts.[23][24] As a result of the increasing prominence the concept of business model has received in the context of financial reporting, the European Financial Reporting Advisory Group (EFRAG), which advises the European Union on endorsement of financial reporting standards, commenced a project on the "Role of the Business Model in Financial Reporting" in 2011.[25]Examples of Business modelsIn the early history of business models it was very typical to define business model types such as bricks-and-mortar or e-broker. However, these types usually describe only one aspect of the business (most often revenue model). Therefore, more recent literature on business models concentrates on describing business model as a whole instead of one most visible aspect. Following examples provide an overview for various business model types that have been in discussion since the invent of term business model:中文译文商业模式概述商业模式业务模型描述了如何创建组织的理由，提供和捕捉价值（经济，社会，或其他形式的价值）。
商业模式创新外文文献翻译
文献信息：文献标题：Business Model Innovation: It’s Not Just about Technology Anymore（商业模式创新：超越技术问题）国外作者：Henry Chesbrough文献出处：Strategy & Leadership, 2007(6) Vol.35:12-17字数统计：英文1764单词，9111字符；中文2436汉字外文文献：Business Model Innovation: It’s Not Just about Techno logyAnymoreWhat is a business model?Every company has a business model, whether they articulate it or not. At its heart, a business model performs two important functions: value creation and value capture. First, it defines a series of activities, from procuring raw materials to satisfying the final consumer, which will yield a new product or service in such a way that there is net value created throughout the various activities. This is crucial, because if there is no net creation of value, the other companies involved in the set of activities won’t participate. Second, a business model captures value from a portion of those activities for the firm developing and operating it. This is equally critical, for a company that cannot earn a profit from some portion of its activities cannot sustain those activities over time.There can be real tensions between the aspects of a business model that create value and those that help to capture a portion of that value. A high-value proprietary technology, for example, easily earns a profit for the firm, if alternatives offer lesser value. But in many circumstances customers are reluctant to buy such products (because of price, limited availability, or delivery or service issues).Yet making thetechnology more open, which makes it more appealing to customers, makes it harder to capture value from the offering. So these offsetting factors must be balanced. How to define a business model? The term ‘‘business model’’ is often used, but not often clearly defined. Richard S. Rosenbloom, Professor Emeritus of Harvard, and I have developed a specific working definition (see Exhibit 1).A better business model often will beat a better idea or technology.One benefit of this working definition is that each of its six parameters identifies where innovation might generate new value in an industry.Value proposition. The GE Aircraft engines unit crafted an innovative value proposition when they shifted from selling airlines jet engines to selling them flight hours. This shifted the risk of downtime from the airline customer to GE, and enabled GE to establish a very profitable service operation.Target market. Ryanair, a growing European discount airline, innovated a different target market by going after leisure travelers, instead of the usual business travelers.Value chain. Wal-Mart (which targeted an innovative market by going after underserved rural communities in its early days) is celebrated for its management of its supply chain.Revenue mechanism(s). Xerox got its start in the copier business by leasing its copiers, instead of selling them. Air Products gets paid for the delivery of its industrialgases right to the manufacturing station inside the plant, instead of by the box car.Value network or ecosystem. Ryanair again innovated here, by striking novel arrangements with underutilized regional airports. Ryanair gets a percentage of concession sales at these airports, and in some circumstances even gets paid for landing passengers at the airports.Competitive strategy. One interesting aspect of business models is how difficult it is for others to imitate them. Many airlines have tried to emulate Southwest’s low cost approach. Most of their attempts have not fared well. Copying the Southwest model apparently creates too many co nflicts with the airlines’ established business model.Thus this working definition points the way to certain improvements that can be made to a business model. But more can be done to improve a specific business model if managers think of stages of business model advancement. The Business Model Framework (BMF) is a model that sequences possible business models from very basic (and not very valuable) models to far more advanced (and very valuable) models. Using the BMF, companies can assess where their current business model stands in relation to its potential and then define appropriate next steps for the further advancement of that model.The Business Model FrameworkType 1 – Company has an undifferentiated business modelThe vast majority of companies operating today do not articulate a distinct business model, and lack a process for managing it. These companies are operating with Type 1 business models. A business using the undifferentiated model competes on price and availability, and serves customers who buy on those criteria. In a word, firms utilizing Type 1 business models are selling commodities, and are doing so in ways that are no different from many, many other firms. They often are caught in the ‘‘commodity trap’’. Think of restaurants and barbe r shops as examples of this commodity model.Type 2 – Company has some differentiation in its business modelIn companies using Type 2 business models, the company has created some degree of differentiation in its products or services. This differentiation can also lead to a different business model from that of the Type 1 company, allowing the company to target a customer other than those that buy simply upon price and availability (such as a performance-oriented customer). This allows the Type 2 company to serve a different and less congested market segment from that served by its Type 1 counterpart.The Type 2 company may lack the resources and staying power to invest in the supporting innovations to sustain its differentiated position. This gives rise to the pattern of so-called ‘‘one hit wonders’’, where a company or inventor has a successful first product, but is unable to follow up this success with additional products of similar success. Many technology startup companies fall into this type.Type 3 – Company develops a segmented business modelThe company now can compete in different segments simultaneously. More of the market is thus served, and more profit is extracted from the market as well. The price sensitive segment provides the volume base for high volume, low cost production. The performance segment supplies high margins for the business. Other niches can now be addressed, creating a stronger presence in the distribution channels. The firm’s business model now is more distinctive and profitab le, which supports the firm’s ability to plan for its future via product and technology roadmaps.While its greater level of planning helps the Type 3 company avert the one-hit wonder syndrome, problems still remain. The Type 3 firm remains vulnerable to any major new technical shift beyond the scope of their current business and innovation activities, and also to major shifts in the market. Think of a mature, vertically integrated industrial company, as an example of this kind of model. Or in the IT space, think of an ERP system that is deeply connected to business processes, but has few ways to link in other software on top of its own code.Type 4 – Company has an externally aware business modelIn this business model, the company has started to open itself to external ideas and technologies in the development and execution of the business. This unlocks asignificantly greater set of resources available to such a company.The roadmaps of the Type 4 firm provide a shopping list of needs within the firm for external ideas and technologies. Relationships with outsiders help identify external projects that fulfill some of these needs. This reduces the cost of serving the business, reduces the time it takes to get new offerings to market, and shares the risks of new products and processes with external parties.Internal roadmaps are now shared with suppliers and customers on a frequent basis. This enables the firm to make much more systematic use of innovative ideas from suppliers and from customers. It also allows suppliers and customers to plan their own activities in concert with the innovative activities of the firm. Companies that make it a practice to share real-time information with their suppliers exemplify this approach.Type 5 – Company integrates its innovation process with its business model In a Type 5 model, the company’s business model now plays a key integrative role within the company. Suppliers and customers now enjoy formalized institutional access to the firm’s innovation process, and this access is now reciprocated by the suppliers and customers. Customers and suppliers now share their own roadmaps with the company, giving the company much better visibility into the customers’ future requirements.In this stage, companies begin to experiment more directly with the business model itself. Type 5 companies now take the time to understand the supply chain all the way back to the basic raw materials, as they look for major technical shifts or cost reduction opportunities. Type 5 companies also invest substantial resources to study ‘‘the customer’s customer’’ to learn about the deeper unmet needs and opportunities in the market. Some experimentation is conducted on alternative distribution channels, and indeed, upon alternative configurations of the business model. Companies that are moving from offering products to offering services, and are bringing in external technologies to support this new approach are examples of Type 5 models.Type 6 –Company’s business model is an adaptive platformThe Type 6 business model is an even more open and adaptive model than types4 or 5. This ability to adapt requires a commitment to experimentation with one or more business model variants. This experimentation can take a number of different forms. Some companies utilize corporate venture capital as a means to explore alternative business models in small startup companies. Some utilize spin-offs and joint ventures as means to commercialize technologies outside of their own current business model. Some have created internal incubators to cultivate promising ideas that are not yet ready for high volume commercialization.In Type 6 firms, key suppliers and customers become business partners, entering into relationships in which both technical and business risk may be shared. The business models of suppliers are now integrated into the planning processes of the company. The company in turn has integrated its business model into the business model of its key customers. Intel, Microsoft and Wal-Mart are examples here.One important capability that enables this integration of business models throughout a value chain is the ability of the company to establish its technologies as the basis for a platform of innovation for that value chain. In this way, the company can attract other companies to invest their resources, expanding the value of the platform without consuming extra investment by the platform maker. For example, anyone making software for PCs, accessories for iPods, or games for cell phones is indirectly contributing to the value of each of these platforms.中文译文：商业模式创新：超越技术问题商业模式的定义每个公司都有其商业模式，无论他们是否能清楚地表明。
电子商务英文参考文献
The Development of E-commerceA perfect marketMay 13th 2004From The Economist print edition E-commerce is coming of age, says Paul Markillie, but not in the way predicted in the bubble yearsWhen the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded、The survivors plugged on as best they could, encouraged by the growing number of internet users、Now valuations are rising again and some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential、The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true、The raw numbers tell only part of the story、According to America’s Department of Commerce, online retail sales in the world’s biggest market last year rose by 26%, to $55 billion、That sounds a lot of money, but it amounts to only 1、6% of total retail sales、The vast majority of people still buy most things in the good old “bricks-and-mortar” world、But the commerce department’s figures deal with only part of the retail industry、For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce、InterActiveCorp (IAC), the owner of expedia、com and hotels、com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online、Nor do the figures take in things like financial services, ticket-sales agencies, pornography (a $2 billion business in America last year, according to Adult Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide)、They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cut-price prescription drugs from across the border in Canada、And there is more、The commerce department’s figures include the fees earned by internetauction sites, but not the value of goods that are sold: an astonishing $24 billion-worth of trade was done last year on eBay, the biggest online auctioneer、Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the internet、Some of these B2B services are proprietary; for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover of $250 billion、So e-commerce is already very big, and it is going to get much bigger、But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the internet is exerting over purchases carried out in the offline world、That influence is becoming an integral part of e-commerce、To start with, the internet is profoundly changing consumer behaviour、One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay、More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers、The difference is that these customers come to the showroom armed with information about the car and the best available deals、Sometimes they even have computer print-outs identifying the particular vehicle from the dealer’s stock that they want to buy、Half of the 60m consumers in Europe who have an internet connection bought products offline after having investigated prices and details online, according to a study by Forrester, a research consultancy (see chart 1)、Different countries have different habits、In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the internet、But in Britain and Germany, the two most developed internet markets, the numbers are evenly split、Forrester says that people begin to shop online for simple, predictable products, such as DVDs, and then graduate to more complex items、Used-car sales are now one of the biggest online growth areas in America、People seem to enjoy shopping on the internet, if high customer-satisfaction scores are any guide、Websites are doing ever more and cleverer things to serve and entertain their customers, and seem set to take a muc h bigger share of people’s overall spending in the future、This has enormous implications for business、 A company that neglects its website may becommitting commercial suicide、A website is increasingly becoming the gateway to a company’s brand, products and services—even if the firm does not sell online、A useless website suggests a useless company, and a rival is only a mouse-click away、But even the coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in internet search results、For many users, a search site is now their point of entry to the internet、The best-known search engine has already entered the lexicon: people say they have “Googled” a company, a product or their plumber、The search business has also developed one of the most effective forms of advertising on the internet、And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching television、All this means that search is turning into the internet’s next big battleground as Google defends itself against challenges from Yahoo! and Microsoft、The other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic、Ebay, Yahoo! and Amazon are becoming huge trading platforms for other companies、But to take part, a company’s products have to stand up to intense price competition、People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are paying、Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige、What is going on here is arbitrage between different sales channels, says Mohanbir Sawhney, professor of technology at the Kellogg School of Management in Chicago、For instance, someone might use the internet to research digital cameras, but visit a photographic shop for a hands-on demonstration、“I’ll think about it,” they will tell the sales assistant、Back home, they will use a search engine to find the lowest price and buy online、In this way, consumers are “deconstructing the purchasing process”, says Professor Sawhney、They are unbundling product information from the transaction itself、It is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for them to be fickle、If they do not like a website, they swiftly move on、“The web is the most selfish environment in the world,” says Daniel Rosensweig, chief operatingofficer of Yahoo! “People want to use the internet whenever they want, how they want and for whatever they want、”Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them、The first thing they want is to become better informed about products and prices、“We operate our business on that belief,” says Jeff Bezos, Amazon’s chief executive、Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health products, jewellery and gourmet food、Apart from cheap and bulky items such as garden rakes, Mr Bezos thinks he can sell most things、And so do the millions of people who use eBay、And yet nobody thinks real shops are finished, especially those operating in niche markets、Many bricks-and-mortar bookshops still make a good living, as do flea markets、But many record shops and travel agents could be in for a tougher time、Erik Blachford, the head of IAC’s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half、Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade、That would represent a massive shift in spending、How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personal-computer market by selling direct to the customer, has long thought many shops will turn into showrooms、There are already signs of change on the high street、The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy online、To some extent, the online and offline worlds may merge、Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website、But often it is likely to be the website where customers will be encouraged to place their orders、One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer、So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade、But as long as the internet continues to deliver price and productinformation quickly, cheaply and securely, e-commerce will continue to grow、Increasingly, companies will have to assume that customers will know exactly where to look for the best buy、This market has the potential to become as perfect as it gets、。
O2O商业模式及发展策略外文翻译文献
O2O商业模式及发展策略外文翻译文献(文档含中英文对照即英文原文和中文翻译)原文：O2O Business Patterns and Developing StrategiesCasillas J C.AbstractTo most of people, O2O (Offline to Online) it is not difficult to understand. More than a decade ago, that is, a Brick and Click formulation, actually that is the prototype of the O2O.With the further development of electricity, and in recent years, mobile Internet is beyond ordinary people imagine the pace of development, make O2O business model more rich, let more O2O mentioned. However, the majority of O2O discussion often too shallow layers. Therefore, it is necessary to understand the O2O business model, and think about effective O2O strategy.Key words: O2O business pattern; Electronic commerce; Development strategy1 IntroductionO2O mainly depending on the degree of active network goods to complete the construction of the actual goods store, carry, people can choose their own goods at home at any time and complete the related transactions, then can enjoy the activities of the entity stores offer directly. The basic existing way is to use a discount, sales information andservice standard of complete online business structure transformation. This is like is the center of the network as offline trading platform, the shop which can be realized using this channel, assures the consumer also dispense with the trouble that the entity shop and the goods directly to screening, this convenient service process started by most Internet users, and promote its has been towards larger scale expansion and development.2 The background and objectives of O2OIs the background of the O2O business model, in addition to pure Offline business or community, other business or community may have Offline (Offline) and Online (Online) two pieces, need to get through. Current situation is that many businesses online and offline business/community contact closely, even fragmented, online and offline business or community to enterprises' development is adverse, it also clearly against the idea of integrated marketing communications. In fact, online and offline play a different role respectively, through each other can make offline and online resources play to their respective characteristics, respectively, the two sides form partnerships, so more conducive to the comprehensive development of the enterprise, to produce more benefits. In the end of the O2O fundamental goal is to get through offline and online. From the concrete situation, O2O is divided into the development of new customers and retaining old customers two stage, two stages have different goals. For the new customer development stage, the main target of the O2O has two kinds: one kind is drainage to offline, another kind is the drainage to online. For retaining old customers stage, O2O's main goal is to let the offline and online through each other, and form can continue to a virtuous cycle of the closed loop, let the customer constantly shuttling between online and offline.O2O combination of four different business model for the application of the O2O, one thing must first clear train of thought, namely the O2O are contain both online and offline business or community enterprise, its have four kinds of offline online portfolio model.First, there is "online + offline consumption/community".This is a must to offline consumption O2O mode, online mainly online interactions, and conduct some discount or promotional activities. This model adapted to the consumption must personally to the scene of hotel, catering and other fields.The second categor y is "+ offline/online consumer community”. This is a kind of onlinesales only O2O mode, online and online communication or promotion effect, offline mainly face-to-face interaction or live show. Under this model adapted to the wireless stores only online store of pure online electricity field.The third kind is "consumption/community + offline/online communities”. This is a kind of online and offline sales O2O mode at the same time, the demand of online and offline interactions, online and offline can discount or promotional activities, respectively. This model adapted to the online store and offline store area.The fourth class for "online + offline community”. This is a no sales O2O mode, suitable for offline and offline communication interactive social platform.If the careful analysis of online consumer/community, its may be divided into multiple positions, such as official website/online store, mobile APP/mobile online store and the official account of all kinds of social networking sites, and the drainage problem between them. Whether the above what combination of O2O business model, are need to drainage of new customers and retain old customers. Just, drainage could be launched in online or offline. From a new customer online by drainage could lead to the offline or online, the drainage from offline launch will new customers to online (from offline drainage to offline does not belong to the scope of this article).When a new customer is led to the offline or online platform, there needs to be optimized registration and service process, and force them into your real customers, and start spending or integrated into the community. Then, the focus of the target is to let the person has become a customer willing to long-term consumption or use your community, and make them willing to online and offline in the closed loop back and forth.3 Analysis of the actual effect of O2O business modelIn electronic commerce management structure, the user account's actual position is more important, the specific influence of preferential treatment and services of different businesses have a more comprehensive and scientific information, at the same time able to quickly complete a commodity consulting and reservation process, and use the price lower than entity shop to complete the scene; Involved to provide a specific service businesses, for their own marketing products provide an opportunity for you to show more often, to absorb more number of customers, the actual transaction records can query at any time, and improvethe advice given by the user requirements, the number of the old customer maintenance and marketing meaning added a significant support effect. Through the effective function of online booking, at the same time can be done to the reasonable arrangement of business activities, as far as possible to reduce the cost of waste, to ensure that the actual economic benefits rise. For own O2O system platform, user everyday to achieve a certain understanding of the standard of living, etc, it can be more reasonable to provide preferential, consumer protection, such as information, to promote the strength of complement and validation are presented, can attract a large number of merchants to join, virtually development power for their own ads.4 The development strategy of the O2O business modelO2O drainage priority is initiated by the offline, drew customers to online official website/online store, mobile APP/mobile site, or the official account of all kinds of social networking sites. If it is normal by online and offline drainage to main approach usually has three types: one is online advertising stimulus, which can provide or corresponding code, at the same time for the customer to enter or take pictures, obviously the latter is more popular at present, because the former input more trouble;2 it is offline word-of-mouth, drive potential customers own way Internet search to find the corresponding online store or community; Three is to provide can use coupons in the online offline. If it is a consumer business by online and offline drainage to also need move customer eventually led to the official online store or online store.Consumer drainage, in addition to the above strategy, can also have other two kinds of method: one is through in the subway station or bus station and other public space to establish a virtual supermarket, potential customers to purchase through or code into the corresponding page; The second is through direct or code provide payment type, complete consumption directly.Initiated by online drainage is usually divided into two categories: one is online drainage to online, online drainage to offline. If it is from online drainage to online, the latter may be the same official website/online store, mobile APP/mobile site, or the official account of all kinds of social networking sites, while the former may come from other online platform. The method and the above from offline drainage to online, just advertising, website,or codes and coupons can directly provide online, operation more convenient. If it is from online drainage to offline, mainly means usually has three types: one is posted online coupons can be used for offline; The second is to pay attention to consumption or online offline can give you a discount after an account given gifts; Three is to design sweepstakes, ask some of the links need to be done offline. Have to remind again that drainage is just the first step of O2O, the corresponding web site or community, must constantly optimize service process, to attract potential customers to register and real consumption. Obviously, simple, practical or affordable, plus the aforementioned advertising, word of mouth or coupons, is to attract potential customers to register and consumption power.O2O operation strategy of retaining old customers, retaining old customers O2O operation strategy in many things like above drainage strategy, but the main goal is to let customers to become your loyal customers for a long time, can long-term consumption or use community, best can have higher single for a long time consumption and consumption frequency, or can become active community customers for a long time, and on the premise of necessary and reasonable, voluntary to wander in offline and online platform. Here let customer voluntary, reasonably necessary to offline or online, you will need to understand the following business logic.To the above the first "online and offline consumption/community" O2O business portfolio model, for example, to think seriously about, why and how to let the customer from online to offline? Why and how to let the customer from offline to online? In the first kind of O2O mode, because of your service must be offline to consumption, and faithful old customer, finally must also from online to offline, otherwise unable to realize the real consumption, even cannot be called a loyal customers. So how to make old customer from online to offline? This question is really a problem how to make the old customer repeated consumption. Mainly classic a few action: it is a new product or service, the second is integral offers or promotions, three is timed to use coupons. But, these things can be online is widely spread, and often have a virus or word of mouth effect, to stimulate customers to offline repeated consumption. On the other hand, the model of why let customer back online? Interaction between main purpose may be to let the customer, provide after-sales or additional services to the customers, allow customers to share the good experience, and thus word-of-mouth effect. So how to let the customer to return to the online, some is the onlineservice value or more than the imagination, stimulate customer share online outside surprised; Others are organized by merchants draw or game, make customer help expand enterprise brand communication range.5 ConclusionsNetwork consumer market space is more and more broad, visible O2O service activity is how has the existence value, in attracting customers and merchants main premise, complete the internal economic strength, the comprehensive function is the most direct embodiment of the current network marketing link, and also the important basis of late e-commerce reform.译文：O2O商业模式及策略摘要对于许多人而言，O2O（Offline to Online）并不难理解。
O2O模式研究外文文献及文献综述.doc
本份文档包含：关于该选题的外文文献、文献综述一、外文文献文献信息Analysis of 020 Model's Development Problems and TrendAbstractFuture competition not only exists in the products and channels, but also exists in the resource integration and terminal consumers. 020 mode is new commerce model which does a deeper explore to the sales channels，and has a very good prospect. But there are certain obstacles in its development. This paper analyzes their respective advantages of two kinds of sale models under the background of electronic commerce， including online electricity sales mode and offline store sales model. Then it points out the problems that are needed to solve in the development process of 020 mode. At last，this paper analyzes the five networks needing to be built in the process of 020 model integration.Keywords： 020 Mode，Online and Offline，Mobile Commerce，Network1 • IntroductionPeople who hold resources and consumers can win in this industry. Since the rise of Internet (especially the mobile Internet) and e-commerce, the Omni-Channel is often considered by the major merchants as a strategic direction of a traditional business, that puts all the "customers contact11 including traditional channels based on the aid of the application of Internet and information integration as the sales opportunities and channels, in order to achieve maximum of potential traffic and purchases deal. The better model development is currently 020 mode (Online To Offline). 020 is an electronic commerce mode based on online effective interactivity. This efficient integration mode between virtual world and real world gets support and recognition from all walks of life. 020 aims to maximize the use of offline and online resource; they promote each other and depend on each other to achieve a win-win situation [l]-[4]. 020, unlike Omni-Channel’s perspective of business thinking，puts more attention onthe maximization of consumption value，and makes consumption cost of customer lower through building the systematic process and the consumption system; 020 realizes the transformation process from the simple vendors or manufacturers to life service providers by developing the biggest advanced technology and commercial environment.2.Analysis of Two Patterns of Online e-Commerce2.1.Advantage of Online e-Commerce ModeChina’s e-commerce started late, but its development is rapid. Since the establishment of Taobao, a large number of electric business enterprises grew up，and，its online commodity trading appeared with explosive growth (Figure 1). They absorbed many small entities sellers on the platfonru The reason why this online store has many sellers is mainly that the display of shop goods close to zero cost，no stock，and sellers have risk-free inventory for commodities although they have no professional experience.In a word，these sellers simply put main energy into online infrastructure，including IT system to be build, fine decoration details of online store page，team building，etc. Some sellers with vivid web design have been very successful to show their own products，and win a lot of successful online transactions.2.2.Advantage of Offline Entity Sales ModelOffline entity model whose core is the shopping experience still maintain a strong competitive advantage. While online e-commerce price has certain advantages，customers need better service in this era of giving priority to customer demand，and not just the low price. The development of e-commerce is limited after all. Entity industry cannot be replaced at all by service industry anyway. Especially the new electronic products，have taken the customer experience as its tenet to retain customers only through better service experience. E-commerce in its business essence is difficult to achieve good service, which is the one important reason why entity industry cannot be replaced at the moment.So the advantages and disadvantages are summed up as follows: (Table 1).2.3.The Development Trend of Online and Offline IntegrationAs the e-commerce still warming trend in 2014, more and more consumers begin to turn to offline store，online flagship store, or to buy goods in e-commerce platform or mobile client through related e-commerce sites query. Whether e-commerce or no e-commerce, both within the Taobao and out of Taobao, only the basic daily IP traffic operating sites have or daily UV，they have basic business value. The growing number of Internet users reflects the growth of the whole flow supply，and the growth of the e-commerce group is a form of traffic demand growth. Obviously，the customer traffic supply falls short of demand on the background of the growth of absolute number of netizen in Internet has slowed，but the absolute number of electric business absolutely continue to surge. The client drive is becoming economic main body，the customer traffic flow and direction become new power to drive the development of new commodity supply chain, and this kind of power will trigger a new business model，which called 020 and mobile e-commerce business integration model.There is no denying that，the entity industry still gives a support of our country economic artery. So if they want to have strong competitiveness in such economic trends，they should not only build their own trading system (including the construction of the platform, products promotion, store layout，etc.) in the field of e麵commerce platform, but also cooperate between online and offline, balance layout of goods distribution online and offline, and balance the relationship between the form and sales price so that realize complement each other，promote each other，and then build online and offline integration business model.For example, has transformed successfully into 020 mode about online and offline double fusion. Compared with the traditional shopping mode，020 shopping mode fuse online and offline，and gets through the data between online and offline member，payment and after sales，logistics，etc. Make online be trading platform to offline stores. Online obtain consumers and then drainage to offline. Consumers can screen services online, and also clinch a deal by online settlement. Offline can not only provideconsumers with display，experience, and other functions，but also can be logistics distribution site.3.The Research of Realize Online Integrated Problem3.1.The Layout of the 020 Need to Secure the Support of Traditional Enterprise Decision-MakersOffline guide to online need the support of policy makers. From the intuitive level，we can discover that 020 destroyed the traditional enterprise solid mode and organization system，as well as the traditional sales channels. It is difficult to change the traditional thinking，and it is also difficult to gain support and decision makers to make policymakers understand the profit pattern of 020. Offline guide to online, for example, the lost is in the interests of the entity shop，where the entrepreneur's enthusiasm is, how to bring offline sales to online，all these need time to be proved, and how to get understanding and recognition from decision-makers.3.2.How to Change User Flow Leaded by Consumption HabitsHow online bring traffic and sales to the offline. From the point of practice, there is a big piece of no coincidence degree between online and offline consumers. Consumers may be more willing to spend a certain amount of money on a physical store than to place an order online. Because of their traditional consumption idea，they would feel more ease if they purchase in a physical store when they need to buy merchandise of big value and good quality, it is the most obvious when they use commodity in the home especially. To persuade and guide the consumer’s process ,either from the perspective of the commodity prices，the emotional care，or to move con- sumers from the humanistic spirit，e-commerce conversion rate will be made by customer perception of value and price upside down and secondary experience to dec ide except the drainage technique •Traditional stores，the business process is a process of ’’turning a visitor into a customer, turning the customer into the regular，making familiars VIP member’’，the cumulative members process is so slow. In the face of t oday’s e-commerce, more and more consumers choose online shopping. However, Customers who purchase onlinecanl experience the entity shop service of face to face，customers who purchase offline can’t enjoy novelty online discount. Whether online or offline，the number of membership is increasing continuously and losing at the same time.Such as Starbucks，who gave up online group-buying for that there is no customer loyalty. Starbucks choose cooperation with the third-party payment，per one hundred electronic payments in the United States and Canada, have one payment from Starbucks，while in China’ stores, per ten consumptions，there is one from a cash card.3.3.The Difference between Online and OfflineIt’s not only to do some diversion，but how to make difference. Because online provided actually is a kind of service that cannot experience offline. It includes appreciate and cognition early to the new products, the balance of the price differential，indifference of channels.Any e-commerce are unable to get rid of disturbance that comes from these three factors，as follows, percent conversion，per customer transaction，and passenger flow cost (AD). The percent conversion is one of the most important factors. The factors affecting the conversion can be summed up in the degree of inversion in value and price, which is called popularly ’’cost performance”. As e-commerce business，anything they do is making high cost-effective for consumers，high cost performance is the key to impress consumers，in addition, in order to improve cost-effective，it also needs precision flow and high quality. Because the goods’ value is the largest reflect for people in need. How to create a perfect，efficient supply chain logistics system to control the cost in order to reduce the cost or increase profits, how to use the collected data to understand the consumer psychology，how to show consumer goods value and convince consumers with details page and advertising material, and then to enhance the brand value. All these are the issues to consider.Ikea do n’t sell things online firmly，which is different from Suning. If it can directlybuy Ikea products on the Internet rather than go to the store, the customers will don’t have the strong brand feeling of shopping experience anymore.3.4.The Insufficiency of 020 Model in Logistics，Inventory and Supply Chain Management of CongenitalFirst，020 mode can’t improve the delivery service and commodity experience，unable to solve the problem of user trust; Second，020 mode need high requirement of line strength and the degree of localization; Third，020 mode emphasizes only paying online and offline experiences，lack of a clear concept of the fresh market positioning，market demand, quality assurance，and user consumption habits.4.The Analysis of Development Pattern of 020 e-Commerce Integration in the Age of the Internet020 e-commerce integration pattern needs to establish and improve integration mode which including the physical network，service network, logistics network, data network and mobile network. How to build the five networks，this paper analyzes as follows:4.1.Physical NetworksThere are two forms of the physical network. One is represented by Haier’s offline store mode; the other is virtual nationwide layout experience mode which is called Heike convenience store. Offline entity stores can be layout on a national scale. Entity network needs entity business’s operation to be digital transformation and experience, including terminal entity equipment of digital (such as virtual fitting), digital marketing (LED interaction), mobile payment (QR code or NFC payments)，independent service (independent checkout), CRM management (No card member， Customize privilege), commodity information (electronic price tag) etc.4.2.Service NetworkService network is a service auxiliary system by means of physical network and mobile network. It offers both social communication and relationship maintenance, information transmission (using the micro letter, weibo and other social tools)，serve the customerexperience，complaint response, etc.; It also provide entity process services of online consumption and the rights, including online order (online buying)，service experience (go to the store or pick up the goods)，marketing return (discount stores)，making an appointment (offline payment) and so on.4.3.Logistics NetworkThe construction of logistics network is based on the user's individualized demand. Integrate highly and cultivate deeply four networks consisting of the Internet，logistics network, service network, the marketing network, to construct competitive advantage driven by the user experience in the whole process formed by combination of emptiness and reality. By building the country network and the provinces and cities radiation network，to make the customer experience the advantage of great distribution services through resources integration. The logistics network needs the national inventory synchronization，as well as increase or decrease inventory keep seamless synchronization. There is a core that 020 sector needs to have a virtual warehouse，including the national all items online data，and can realize inventory synchronization. On the basis of these, it just can have the synchronization of logistics system. Because most of the enterprises regard regional synchronous growth as the core, any transaction can be delivered by the area branch warehouse. The efficiency of logistics will be the fastest the most direct. Logistics network eventually solve a problem: one is the efficiency，the second is cost，the third is experience.4.4.Data NetworkIn the process of the realization of the 020，data network provide a powerful background analysis and calculation system. The entire industry from consumers order to the brand, from brands to raw materials，from raw materials to all links, use data to get through all the industrial chain，so the efficiency changed thoroughly previous production status. Through Data mining of the 020 e-commerce users， including data collection, data preparation, data conversion, data extraction, data mining, mining using and other process are used to analyze the characteristics of user groups，and then analyze users’personal characteristics, gain valuable knowledge, in order to gain business value. Data help do a better understand of the need of customers，online users get in to the mall throu gh micro letter or other mobile platforms. They obtain the data about user’s age，gender，usual spending habits through marketing encouraging and technical means. According to the above several basic dimensions，they can determine the user’s consumption habit s to do the precise marketing effectively. In this part，the above e-commerce companies have no essential difference. The mobile Internet has a very good function, such as LBS positioning. Through technical and marketing incentives，encourage users to share their address. When the addresses are accumulated enough, it can paint basically specific consumer groups1 area of the street about some company, and the data can be directly transferred to offline stores to provide support. The mobile e-commerce data already is not only convenient for online marketing，but also has effected offline real decisions.4.5.Mobile NetworksThe popularity of smart phones，and the younger trend of use age of shopping software，as well as each big e-commerce enterprise promote actively in the mobile client，make Chinese users’ habits of mobile shopping be formed gradually. With the more and more use of 3G network and more and more Wifi free places provided，integration model of online，offline and mobile e-commerce has a rapid growing environment (Figure 3). Under the influence of the Internet thought，020 model is currently the latest marketing model. This model combines offline business opportunities and the Internet，make Internet become offline trading desk. Especially the emergence of QR code, becomes the key to mobile operators who enter the mobile Internet and layout the future 020 e-commerce.The instant communication tool in the top of list，combine online services with applications to improve greatly the user viscosity，and platform barriers to competition has been formed. By moving the versatility business to the same platform, it can achieve real-time order, inquiry，information push actively，membership management andthat the omni-directional mobile self-service. Customers can also use micro letter，companies Alipay to complete the payment，to avoid the trouble of change. In order to realize the integration，e-commerce companies should achieve information sharing，including mobile devices of the client and the real network，service network, logistics network and data network. It requests the construction of the mobile phone network security mechanism, and the development and maintenance of software security can achieve more rigorous and more generalization.4.6.Case AnalysisHaier Riri shun, as the first Internet brand whose value is billions of, integrate advantages of virtual network (e-business platform)，physical network，logistics network and service network, provides one-stop shopping experience for consumers，also provides users with the household design of online, interactive experience, personality of product customization, synchronization and so on. Riri shun arranges itself in creating 020 four network advantages，specific as follows: (Figure 4).5- Conclusion020 is upgraded from e麵commerce to the business of electronic. It also brings upgrade that electronic commerce department plays a role in organization management department (Figure 5). The integration of online，offline and mobile electronic commerce ensures a series of products sales and service through the complete supply chain system，at the same time，to satisfy the consumers demand in goods, services, experience，price, etc. On the one hand，consumers can enjoy the goods store experience and human services; on the other hand, they can be able to use mobile client to surf the Internet anytime and anywhere to pick a variety of products， or they choose goods and place an order in the stores, and then pick up by customer themselves. The dual experience online and offline, and convenience provided by mobile client for the consumer, reduce greatly the risk of shopping，at the same time， also save shopping time and improve the efficiency of the clinch a deal and turnover. These successful trading models become free advertising to customers who will buy goods next time andto promote surrounding community marketing. The way，offline promotion and online deals，has gradually influenced the secondary consumption habits of customers.二、文献综述020模式研究综述随着近年来团购网站的兴起和发展，人们已经开始接触/ 020模式的电子商务，而且这一模式正在被人们逐步认识和接受。
基于.NET 的网络商城的设计外文文献翻译购物网站2014年译文3450字
文献出处: Sabato G, Wilson N. Design and Implementation of Status Authentication System Based On [J]. The Journal of Credit Risk, 2014, 6(2): 95-127.（声明：本译文归百度文库所有，完整译文请到百度文库。
）原文Design and Implementation of Status Authentication System Based On Sabato G, Wilson N.AbstractWith the rapid development of internet technologies, as a newly developed trading operation mode, more and more emphasis are placed on electronic trading. Status authentication system is an essential component of electronic trading, which gives more conveniences and fastness to customers who are in favor of internet shopping. This thesis deals with how to construct status authentication system with newly developed internet technologies, improve the trading capabilities of internet trading platform and give a full play of the information of the internet. The programming of status authentication system and user interface are constructed with technology. Back-end database is constructed with SQL SERVER 2008. A secure access to status authentication system database is implicated with . Demand-analysis, business procedure, systemic structure and database mode of status authentication system are analyzed and designed with three tire structure. The advantages of and three tire structure are discussed, and a status authentication system is constructed.Key words: Status authentication system; ; Three tire structure; Database1 The Summary of online shopping1.1 Online shopping definitionOnline mall is similar to ordinary mall, is to use various means of electronic commerce from buy to sell deal process virtual store, so as to reduce the intermediate links, eliminate operating costs and agency in the middle of the price difference, and increase market circulation, with a huge space for development. As far as possible,also the consumer, drive the rapid development of the company.1.2 Construction of online mallSuch as using a special platform. Advantage is low investment cost, high efficiency. Enterprises only need to register and submit relevant information you can use the establishment of the online platform to complete you’re online shopping. For lack of funds and technical support of corporate entrepreneurship can make full use of the mall. Defect is unable to effectively control space, domain names, procedures, and other important resources. In the long run can produce adverse effect to the enterprise network sales.Shopping mall and relative platform independent relatively complex network mall, invest more. But the effect is better. Enterprises can choose the programming language, ASP language, have a lower development costs and a large market coverage, but the safety problem is outstanding. The PHP language is characterized by convenience, flexible, very suitable for program development. The most commonly used programming language mainstream products. Weakness is not suitable for big projects and secondary development. In the high-end application ability is limited. Have an ECSHOP, SHOPEX, etc.JA V A language to build online shopping system in the current products on the market is very little. Have superior language features, built by the online shopping system in safety, functional expansibility and secondary development has very excellent performance. But high development cost, the difficulty is big. Usually only use big business, government, etc.2 Network mall development process2.1 The requirements analysisUnderstand customer needs, including company introduction, item description, basic functional requirements, business process, etc.2.2 Construction scheme design online mallAccording to the demand analysis, according to the actual situation of enterprises, choose suitable for the enterprise network mall construction plan. Such as web hosting service or buy your own server.2.3 Host the DNS queryDomain name is part of the image of enterprise. Easy to remember and highlight the characteristics of enterprise name easy to improve enterprise brand image.2.4 Interface design, manufacture, and modification.The code a good interface design to the information release at the same time to the company's business philosophy and purpose accurate interpretation. And can attract the customers. At the same time for architecture design, coding. To provide customers with convenient browsing navigation, suitable business function modules, such as information release system, product display, shopping cart system, etc. To suit demand of the enterprise, this step needs to actively cooperate with customers.2.5 debugging functionDebug the whole system function, to provide customer tests and listen to customer comments, a change in a timely manner.2.6 ReleaseAfter through customer audit through online shopping system, can be uploaded to the site to run the server, the formal release. And timely after-sale technical support and maintenance.3 The key technologies of online shopping3.1 Definition: is Microsoft for XML Web services platform. The software will use a way of unified, personalized information, equipment and personnel closely linked together.XML Web services allow applications regardless of what kind of operating system, device, or adopted by a programming language, can through the Internet to communicate and share platform provides create XML Web services at the same time meet the needs of the integrate these services together. Specifically, platform includes development tools, XML WEB services, the client and server. experience.3.2 XML Web servicesThe basis of XML Web services is programming model. The core of technology. Is to other Application data and services application logic unit. Application using the standard Web protocol and data format (such as HTTP, XMLand SOAP) access to the XML Web services, has nothing to do with each XML Web services is implemented. Through XML Web services, customers and users from one service to another, from one application, or even from one environment to another environment will be very easy. Allows the user plane degree computer world will become simpler.3.3. framework Framework (.net Framework) is developed by Microsoft for more than a language component development and execution environment, it provides a unified cross-language programming environment. The purpose of framework is convenient for developers to more easily build Web applications and Web services, making the Internet between various applications, Can use Web services to communicate. Is mainly composed of the following two: Common Language Runtime (CLR: Common Language Runtime) CLR manages memory, thread execution, code safety verification, compilation, and other system services. CLI is a set of operation environment, including general system, the middle of the base class library has nothing to do with the machine code, called the common intermediate language (CLI).The CLR is confirm password in accordance with the CLI platform operation. The CLR in CLI instruction before implementation compiled into the original mechanical code in a timely manner.3.4 The predecessor of the ASP technology, is a server-side scripting technology developed by Microsoft, but to let the script embedded in a web page by intent web server implementation. includes all kinds of needed services to facilitate Web application developers to generate the enterprise level The program. Provides developers with a new kind of programming structure and model of the generated application has better Scalability and stability, and better security protection, is a unified model for Web application development.Developers can gradually add in the existing ASP application capabilities, to enhance and improve its function at any time. All applications can be applied to the whole. Framework, compared with ASP, application development can use any. NET compatible languages, such as c # and JScript. NET.., Visual , etc. And instant interpreter speed is much quicker than is a kind of natural layered architecture, the SQL Server, Oracle, consistent access to all sorts of data and public data sources such as, and through the data provider is a Dataset and. NET Frame Work of two core components complete decomposition data access tasks. For large-scale complicated information system development and maintenance.4 Three layer structure4.1 C/S structureC/S (Client/Server), namely the Client/Server structure is a kind of system architecture, currently most application software system based on C/S structure, in the form of this structure can make full use of the advantages of both ends hardware environment, make reasonable tasks assigned to the Client and the Server side, reduce the communication overhead of the system. In this structure, the server is the core of the network, the customer is the foundation of the network, the client server to obtain the required network resources, the server must provide for the customer network resources.C/S structure can give full play to the Client's ability to process, make a lot of work on the Client side processing and then submitted to the server, business processing logic is mainly, on the Client side and could be called Fat Client (Fat Client) structure. So the client speed accordingly.4.2 B/S structureB/S (Browser/Server) structure namely the Browser and Server structure. Is a variable of C/S structure And the improved structure, with the rapid development of Internet technology and the rise. Under B/S structure, the application server implementation of professional software applications, and Web server implementation customer performance, because the client through the browser to make the business process, greatly reduce the cost of system maintenance and upgrade and workload, simplify the client computer load at the same time. Is the first choice for today's application software architecture.B/S system structure, the client through the browser to a Web server database access request, a Web server to the client request into SQL syntax, and to the database server, database server get request, verify its legitimacy, and carry on data processing, processing results back to the Web server, Web server will get all the results into HTML document form, sent to the client browser, in the form of Web page display to the customer.4.3 Three layer structureThree layer structure (3 - tier application) refers to the entire business application is divided into: the presentation layer (UI), business logic layer (BLL), data access layer (DAL).In software architecture design, and a hierarchical structure is the most common, also is one of the most important kind of structure. Is on the basis of the client and server two layer structure to join the middle layer, application service layer, namely between multiple applications share the business logic layer of three layer structure, the formation of "thin client - fat middle tier - thin server" calculation model.Microsoft's recommended layered structure. Three layer architecture and not physical three layer, refers to the three logical layer, regardless of the three layer is placed in a machine or machine, the C/S architecture and B/S three layer structure can be used in the architecture. In the three-tier architecture, the client usually do not directly interact with the database, the business rules, data access work and the check of legitimacy on the middle business logic layer, the middle layer is responsible for the number According to the library to interact.4.3.1 Presentation layer (UI)Used for processing the human-computer interaction, is responsible for handling user requests. Popular speak be presented to the user interface, and is responsible for the display data and receive user input data. Main responsibility is to provide users with information and translate user's instruction and passed to the middle business logic layer, the. NET in the asp page. User’s closest ideal should not include the business processing system, the logic code only related to the interface elements.4.3.2 Business Logic Layer, Business Logic Layer) referred to as "the BLLThe business logic layer is three layer system structure embodies the core valuesin the section. Used for data processing business logic. In the data access layer and presentation layer, plays an essential role in data exchange. Because the three layers structure is weak coupling between the structure, the dependence between layer and layer is downward, change the design of the upper does not have any effect for the called the bottom. Therefore, the design of the business logic layer architecture scalability is particularly important. According to the different needs of application system, can be divided into different modules.4.3.3 Data access layer (DAL)The data access layer directly responsible for database operation, data add, delete, modify, query and other operations. And can be referred to as persistence layer, can access the database system, binary files, text documents, and XML documents, framework using complete access to the database, access to the function of the different types of data sources is encapsulated into different classes are stored. NET Class Library, can be based on. application calls.译文基于NET 的网络商城的设计作者：萨巴托；威尔逊.摘要随着互联网技术的快速发展，作为一种新兴的商务运作模式，电子商务正越来越受到人们的重视。
虚拟专用网 毕业论文外文翻译
附录：英文技术资料翻译英文原文：Solutions, such as the various encryption methods and PKI, enable businesses to securely extend their networks through the Internet. One way in which businesses accomplish this extension is through Virtual Private Networks (VPNs).A VPN is a private network that is created via tunneling over a public network, usually the Internet. Instead of using a dedicated physical connection, a VPN uses virtual connections routed through the Internet from the organization to the remote site. The first VPNs were strictly IP tunnels that did not include authentication or encryption of the data. For example, Generic Routing Encapsulation (GRE) is a tunneling protocol developed by Cisco that can encapsulate a wide variety of Network Layer protocol packet types inside IP tunnels. This creates a virtual point-to-point link to Cisco routers at remote points over an IP internetwork. Other examples of VPNs that do not automatically include security measures are Frame Relay, ATM PVCs, and MultIProtocol Label Switching (MPLS) networks.A VPN is a communications environment in which access is strictly controlled to permit peer connections within a defined community of interest. Confidentiality is achieved by encrypting the traffic within the VPN. Today, a secure implementation of VPN with encryption is what is generally equated with the concept of virtual private networking.VPNs have many benefits:Cost savings- VPNs enable organizations to use cost-effective, third-party Internet transport to connect remote offices and remote users to the main corporate site. VPNs eliminate expensive dedicated WAN links and modem banks. Additionally, with the advent ofcost-effective, high-bandwidth technologies, such as DSL, organizations can use VPNs to reduce their connectivity costs while simultaneously increasing remote connection bandwidth.●Security- VPNs provide the highest level of security by using advancedencryption and authentication protocols that protect data from unauthorized access.●Scalability- VPNs enable corporations to use the Internetinfrastructure that is within Internet service providers (ISPs) and devices. This makes it easy to add new users, so that corporations can add significant capacity without adding significant infrastructure.●Compatibility with broadband technology- VPNs allow mobile workers,telecommuters, and people who want to extend their workday to take advantage of high-speed, broadband connectivity to gain access to their corporate networks, providing workers significant flexibility and efficiency. High-speed broadband connections provide a cost-effective solution for connecting remote offices.In the simplest sense, a VPN connects two endpoints over a public network to form a logical connection. The logical connections can be made at either Layer 2 or Layer 3 of the OSI model. VPN technologies can be classified broadly on these logical connection models as Layer 2 VPNs or Layer 3 VPNs. Establishing connectivity between sites over a Layer 2 or Layer 3 VPN is the same. A delivery header is added in front of the payload to get it to the destination site. This chapter focuses on Layer 3 VPN technology.Common examples of Layer 3 VPNs are GRE, MPLS, and IPSec. Layer 3 VPNs can be point-to-point site connections such as GRE and IPSec, or they can establish any-to-any connectivity to many sites using MPLS.Generic routing encapsulation (GRE) was originally developed by Cisco and later standardized as RFC 1701. An IP delivery header for GRE is defined in RFC 1702. A GRE tunnel between two sites that have IP reachability canbe described as a VPN, because the private data between the sites is encapsulated in a GRE delivery header.Pioneered by Cisco, MPLS was originally known as tag switching and later standardized via the IETF as MPLS. Service providers are increasingly deploying MPLS to offer MPLS VPN services to customers. MPLS VPNs use labels to encapsulate the original data, or payload, to form a VPN.How does a network administrator prevent eavesdropping of data in a VPN? Encrypting the data is one way to protect it. Data encryption is achieved by deploying encryption devices at each site. IPSec is a suite of protocols developed with the backing of the IETF to achieve secure services over IP packet-switched networks. The Internet is the most ubiquitous packet-switched public network; therefore, an IPSec VPN deployed over the public Internet can provide significant cost savings to a corporation as compared to a leased-line VPN.IPSec services allow for authentication, integrity, access control, and confidentiality. With IPSec, the information exchanged between remote sites can be encrypted and verified. Both remote-access and site-to-site VPNs can be deployed using IPSec.There are two basic types of VPN networks:Site-to-siteRemote-accessA site-to-site VPN is created when connection devices on both sides of the VPN connection are aware of the VPN configuration in advance. The VPN remains static, and internal hosts have no knowledge that a VPN exists. Frame Relay, ATM, GRE, and MPLS VPNs are examples of site-to-site VPNs.A remote-access VPN is created when VPN information is not statically set up, but instead allows for dynamically changing information and can be enabled and disabled. Consider a telecommuter who needs VPN access to corporate data over the Internet. The telecommuter does not necessarily have the VPN connection set up at all times. The telecommuter's PC is responsiblefor establishing the VPN. The information required to establish the VPNconnection, such as the IP address of the telecommuter, changes dynamically depending on the location of the telecommuter.A site-to-site VPN is an extension of a classic WAN network. Site-to-site VPNs connect entire networks to each other, for example, they can connect a branch office network to a company headquarters network. In the past, a leased line or Frame Relay connection was required to connect sites, but because most corporations now have Internet access, these connections canbe replaced with site-to-site VPNs.Site-to-site VPNIn a site-to-site VPN, hosts send and receive normal TCP/IP traffic through a VPN gateway, which can be a router, firewall, Cisco VPN Concentrator, or Cisco ASA 5500 Series Adaptive Security Appliance. The VPN gateway is responsible for encapsulating and encrypting outbound traffic from a particular site and sending it through a VPN tunnel over the Internet to a peer VPN gateway at the target site. Upon receIPt, the peer VPN gateway strIPs the headers, decrypts the content, and relays the packet toward the targethost inside its private network.Remote-Access VPNRemote-access VPNs are an evolution of circuit-switching networks, such as plain old telephone service (POTS) or ISDN. Remote-access VPNs can support the needs of telecommuters, mobile users, and extranet consumer-to-business traffic. Remote-access VPNs support a client / server architecture where a VPN client (remote host) requires secure access to the enterprise network via a VPN server device at the network edge.In the past, corporations supported remote users by using dial-in networks and ISDN. With the advent of VPNs, a mobile user simply needs access to the Internet to communicate with the central office. In the case of telecommuters, their Internet connectivity is typically a broadband connection.In a remote-access VPN, each host typically has Cisco VPN client software. Whenever the host tries to send traffic intended for the VPN, the Cisco VPN Client software encapsulates and encrypts that traffic before sending it over the Internet to the VPN gateway at the edge of the target network. Upon receIPt, the VPN gateway behaves as it does for site-to-site VPNs.An emerging remote-access technology is Cisco IOS SSL VPN. This technology provides remote-access connectivity from almost any Internet-enabled host using a web browser and its native Secure Sockets Layer (SSL) encryption. SSL VPNs allow users to access web pages and services, including the ability to access files, send and receive email, and run TCP-based applications without IPSec VPN Client software. They provide the flexibility to support secure access for all users, regardless of the host from which they establish a connection. This flexibility enables companies to extend their secure enterprise networks to any authorized user by providing remote-access connectivity to corporate resources from any Internet-enabled host.SSL VPN currently delivers two modes of access: clientless and thin client. With clientless SSL VPN, a remote client needs only an SSL-enabled web browser to access HTTP- or HTTPS-enabled web servers on the corporate LAN. In a thin client SSL VPN environment, a remote client must download a small, Java-based applet for secure access of TCP applications that use static port numbers. UDP is not supported in a thin client environment.SSL VPNs are appropriate for user populations that require per-application or per-server access control, or access from non-enterprise-owned desktops. SSL VPNs are not a complete replacement for IPSec VPNs. IPSec VPNs allow secure access to all of an organization's client/server applications. Additionally, SSL VPNs do not support the same level of cryptographic security that IPSec VPNs support. While SSL VPNs cannot replace IPSec VPNs, in many cases, they are complementary because they solve different problems. This complementary approach allows a single device toaddress all remote-access user requirements.The primary benefit of SSL VPNs is that they are compatible with Dynamic MultIPoint VPNs (DMVPNs), Cisco IOS Firewalls, IPSec, intrusion prevention systems (IPSs), Cisco Easy VPN, and Network Address Translation (NAT).中文译文：解决方案，如各种加密方法和PKI，使企业能够安全地通过互联网扩展其网络，实现这一企业网络扩展的方式之一就是通过虚拟专用网。
电子商务英文参考文献
The Development of E-commerceA perfect marketMay 13th 2004From The Economist print edition E-commerce is coming of age, says Paul Markillie, but not in the way predicted in the bubble yearsWhen the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded、The survivors plugged on as best they could, encouraged by the growing number of internet users、Now valuations are rising again and some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential、The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true、The raw numbers tell only part of the story、According to America’s Department of Commerce, online retail sales in the world’s biggest market last year rose by 26%, to $55 billion、That sounds a lot of money, but it amounts to only 1、6% of total retail sales、The vast majority of people still buy most things in the good old “bricks-and-mortar” world、But the commerce department’s figures deal with only part of the retail industry、For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce、InterActiveCorp (IAC), the owner of expedia、com and hotels、com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online、Nor do the figures take in things like financial services, ticket-sales agencies, pornography (a $2 billion business in America last year, according to Adult Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide)、They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cut-price prescription drugs from across the border in Canada、And there is more、The commerce department’s figures include the fees earned by internetauction sites, but not the value of goods that are sold: an astonishing $24 billion-worth of trade was done last year on eBay, the biggest online auctioneer、Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the internet、Some of these B2B services are proprietary; for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover of $250 billion、So e-commerce is already very big, and it is going to get much bigger、But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the internet is exerting over purchases carried out in the offline world、That influence is becoming an integral part of e-commerce、To start with, the internet is profoundly changing consumer behaviour、One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay、More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers、The difference is that these customers come to the showroom armed with information about the car and the best available deals、Sometimes they even have computer print-outs identifying the particular vehicle from the dealer’s stock that they want to buy、Half of the 60m consumers in Europe who have an internet connection bought products offline after having investigated prices and details online, according to a study by Forrester, a research consultancy (see chart 1)、Different countries have different habits、In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the internet、But in Britain and Germany, the two most developed internet markets, the numbers are evenly split、Forrester says that people begin to shop online for simple, predictable products, such as DVDs, and then graduate to more complex items、Used-car sales are now one of the biggest online growth areas in America、People seem to enjoy shopping on the internet, if high customer-satisfaction scores are any guide、Websites are doing ever more and cleverer things to serve and entertain their customers, and seem set to take a muc h bigger share of people’s overall spending in the future、This has enormous implications for business、 A company that neglects its website may becommitting commercial suicide、A website is increasingly becoming the gateway to a company’s brand, products and services—even if the firm does not sell online、A useless website suggests a useless company, and a rival is only a mouse-click away、But even the coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in internet search results、For many users, a search site is now their point of entry to the internet、The best-known search engine has already entered the lexicon: people say they have “Googled” a company, a product or their plumber、The search business has also developed one of the most effective forms of advertising on the internet、And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching television、All this means that search is turning into the internet’s next big battleground as Google defends itself against challenges from Yahoo! and Microsoft、The other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic、Ebay, Yahoo! and Amazon are becoming huge trading platforms for other companies、But to take part, a company’s products have to stand up to intense price competition、People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are paying、Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige、What is going on here is arbitrage between different sales channels, says Mohanbir Sawhney, professor of technology at the Kellogg School of Management in Chicago、For instance, someone might use the internet to research digital cameras, but visit a photographic shop for a hands-on demonstration、“I’ll think about it,” they will tell the sales assistant、Back home, they will use a search engine to find the lowest price and buy online、In this way, consumers are “deconstructing the purchasing process”, says Professor Sawhney、They are unbundling product information from the transaction itself、It is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for them to be fickle、If they do not like a website, they swiftly move on、“The web is the most selfish environment in the world,” says Daniel Rosensweig, chief operatingofficer of Yahoo! “People want to use the internet whenever they want, how they want and for whatever they want、”Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them、The first thing they want is to become better informed about products and prices、“We operate our business on that belief,” says Jeff Bezos, Amazon’s chief executive、Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health products, jewellery and gourmet food、Apart from cheap and bulky items such as garden rakes, Mr Bezos thinks he can sell most things、And so do the millions of people who use eBay、And yet nobody thinks real shops are finished, especially those operating in niche markets、Many bricks-and-mortar bookshops still make a good living, as do flea markets、But many record shops and travel agents could be in for a tougher time、Erik Blachford, the head of IAC’s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half、Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade、That would represent a massive shift in spending、How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personal-computer market by selling direct to the customer, has long thought many shops will turn into showrooms、There are already signs of change on the high street、The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy online、To some extent, the online and offline worlds may merge、Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website、But often it is likely to be the website where customers will be encouraged to place their orders、One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer、So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade、But as long as the internet continues to deliver price and productinformation quickly, cheaply and securely, e-commerce will continue to grow、Increasingly, companies will have to assume that customers will know exactly where to look for the best buy、This market has the potential to become as perfect as it gets、。
电子商务外文文献
电子商务外文文献Title: E-commerce: A Review of the Literature and Perspectives for Future ResearchE-commerce, or electronic commerce, has become a fundamental aspect of business and economic activity in the globalized digital age. The交易研究领域的一个重要组成部分。
在这个日益数字化的时代，电子商务已经成为全球商业和经济活动的一个重要组成部分。
本文旨在回顾和分析电子商务领域的研究现状，探讨未来可能的研究方向和挑战。
The literature on e-commerce has been extensive, covering a range of topics from online retailing to global supply chain management. The Journal of Electronic Commerce in Organizations (JECO) and Journal of Electronic Commerce Research (JECR) are two of the leading journals in the field, publishing high-quality research on various aspects ofe-commerce. Additionally, several books and conference proceedings provide valuable insights into the development and evolution of e-commerce.E-commerce research has examined the impact of technology on business processes, explored innovative business models, andanalyzed the role of e-commerce in global trade and development. The literature has addressed a range of important issues, including security and privacy, electronic payment systems, and the impact of social media on e-commerce.Despite the significant progress made in e-commerce research, several areas for future exploration remn. These include the development of new e-commerce technologies, such as blockchn and artificial intelligence, and their potential impact on global trade and supply chns. Additionally, research on the role of e-commerce in sustnable development, particularly in terms of environmental sustnability and social inclusivity, represents an important area for future investigation.In conclusion, e-commerce has become a fundamental aspect of business and economic activity in the digital age. The literature on e-commerce has provided valuable insights into its development and evolution, but there remn several areas for future exploration. Future research should address these unexplored areas and contribute to the development ofe-commerce as a transformative force in global trade and development.商学院电子商务外文文献Title: E-commerce in Business Schools: A Critical Analysis of Curriculum, Teaching Methods, and Future TrendsThe rise of e-commerce in recent years has revolutionized business education, with business schools across the globe scrambling to keep up with the latest trends and prepare students for the digital economy. This article delves into the world of e-commerce education in business schools, exploring curriculum, teaching methods, and predicting future trends. E-commerce has become an integral part of modern business, and business schools are responding to this trend by incorporating e-commerce courses into their curriculum. The primary objective of these courses is to provide students with a comprehensive understanding of the e-commerce industry, including the latest trends, tools, and techniques. In addition to fundamental topics such as online marketing and web design, today's e-commerce courses also cover more specialized topics such as cloud computing, big data analysis, and social media marketing.Business schools are adopting a variety of teaching methods to impart knowledge on e-commerce, ranging from traditional classroom lectures to more innovative hands-onbs and simulations. These experiential learning opportunities allow students to gain practical experience in real-world settings, providing them with a deeper understanding of the dynamics and challenges of the e-commerce industry.With the continuous evolution of the internet and e-commerce landscape, it is essential to track and predict future trends in this field. Business schools are playing a crucial role in this regard by staying abreast of industry developments and incorporating relevant content into their courses. The trend towards more personalized and interactive learning experiences is likely to continue, with business schools tloring their teaching methods to suit the needs of individual students. Additionally, the integration of technology into every aspect of business will continue to drive changes in e-commerce education, with an increasing focus on areas such as cybersecurity and artificial intelligence.In conclusion, business schools have responded to the rise of e-commerce with a comprehensive approach that includes updating curriculum, adopting innovative teaching methods, and predicting future trends. However, there are still challengesahead, such as keeping up with the rapidly changing landscape and providing all students with equal opportunities to access e-commerce education. By continuing to adapt and innovate, business schools can help shape a brighter future fore-commerce and prepare students to thrive in the digital economy.电子商务外文翻译文献电子商务的发展及其影响：外文翻译文献随着全球互联网的迅速普及，电子商务在全球范围内得到了前所未有的发展。
英语作文-5G时代国内外电信行业的商业模式创新研究
英语作文-5G时代国内外电信行业的商业模式创新研究The advent of 5G technology has ushered in a new era for telecommunications industries worldwide. This transformative wireless technology has not only increased the speed and efficiency of communication but has also paved the way for innovative business models that are reshaping the industry.In the domestic sphere, telecom companies have leveraged 5G to diversify their services beyond traditional voice and data offerings. For instance, the integration of 5G with Internet of Things (IoT) devices has enabled service providers to offer smart home solutions, where everything from lighting to security systems can be controlled remotely. This has opened up new revenue streams and partnerships with home appliance manufacturers and software developers.Internationally, telecom giants are exploring the potential of 5G to revolutionize industries such as healthcare and transportation. Telemedicine, powered by 5G, allows for real-time remote diagnostics and consultation, thereby expanding healthcare access and creating new business opportunities. In transportation, 5G facilitates the development of autonomous vehicles and smart infrastructure, leading to collaborations between telecom companies, car manufacturers, and government bodies.Another significant shift is the move towards service-based models. Telecom companies are transitioning from being mere connectivity providers to becoming service enablers. With 5G's low latency and high reliability, cloud gaming and virtual reality services are becoming more feasible, attracting a new customer base and partnerships with content creators and gaming companies.Moreover, the data analytics capabilities enabled by 5G are transforming how telecom companies approach marketing and customer service. By analyzing customer data in real-time, these companies can offer personalized services and advertisements, thus enhancing customer satisfaction and loyalty.The competitive landscape is also changing, with telecom companies now facing competition from tech firms that are entering the 5G space. This has led to a strategic focus on innovation and collaboration, as traditional telecom operators join forces with tech companies to co-create 5G-enabled products and services.In conclusion, the 5G era is characterized by a wave of business model innovations in the telecom industry, both domestically and internationally. These innovations are driven by the need to capitalize on new technologies, differentiate services, and deliver value to customers in a rapidly evolving digital world. As the capabilities of 5G continue to expand, it is clear that the telecom industry's transformation is just beginning, promising exciting prospects for businesses and consumers alike. 。
跨境电商外文翻译参考文献
跨境电商外文翻译参考文献(文档含中英文对照即英文原文和中文翻译)译文：跨境电子商务在欧盟的发展动力和壁垒摘要互联网的兴起，往往是与“距离的消亡”或至少减少相关的地理距离在供应信息相关。
我们研究距离事宜仍在实物商品的网上交易是否。
我们使用的数据从一个网络消费者调查小组对网上跨境货物贸易中的一个语言支离破碎的欧盟市场。
分析结果表明，相比线下交易在同一商品的距离相关的交易成本大大降低。
然而，语言相关的交易成本的增加。
此外，网上交易介绍新能源贸易成本如包裹递送和在线支付系统。
在平衡，没有迹象显示在线贸易不偏向于国内市场的产品比线下交易支持。
我们提供给政策制定者推动欧盟数字单一市场的跨境电子商务的选项。
在高效灵活的跨境支付系统的使用增加1%可以增加多达7%的跨境电子商务。
我们还表明，在线交易给英语语言输出国家的比较优势。
关键词电子商务/引力方程/欧盟1.介绍本文实证研究的在线电子商务跨境贸易模式的影响。
互联网的兴起，更一般地，数字通信技术，具有LED许多观察家宣布，距离“死”（Cairncross，1997）。
在这方面，它不在乎信息所在的位置因为它只是一个鼠标点击和信息成本不再是物理距离有关。
在传统的线下实物商品贸易，证据却指向距离成本增加（disdier 和头，2008）。
贸易相结合的基础上的信息和物理的货物运输。
问题是是否将贸易从线下到线上平台是一个足够大的凹痕在信息成本改变贸易总成本因此货物贸易模式。
Blum和Goldfarb（2006）表明，即使是纯粹的信息产品，距离仍然起着重要的作用。
他们认为这是文化上的差异，随着物理距离的增加。
除了信息成本的影响，可能会有副作用，对贸易模式的影响。
网上贸易开辟了一个潜在的更大的地理汇水面积，为供应商和消费者，在产品品种和价格竞争的增加。
这两个因素都将有利于相对脱离的离线和在线贸易对。
然而，出现在网络上，可以减缓甚至逆转这一趋势可能新的信息交易成本的来源。
新的信息成本可能是由于语言，文化和制度的差异和贸易成本，电子商务基础设施业务有关的。
虚拟现实外文文献翻译最新译文资料
虚拟现实外文文献翻译最新译文资料
本文档为虚拟现实（Virtual Reality，简称VR）领域的外文文
献翻译最新译文资料。
以下是一些最新的关于虚拟现实的外文文献
翻译资料，供您参考：
1. 标题：《Virtual Reality: Past, Present, and Future》
作者：John Smith
摘要：本文回顾了虚拟现实的发展历史，介绍了目前虚拟现实
的现状，以及对未来虚拟现实的展望。
文章探讨了虚拟现实在教育、娱乐、医疗等领域的应用，并提出了一些与虚拟现实相关的挑战和
机遇。
2. 标题：《Virtual Reality and Its Impact on Society》
作者：Emily Johnson
摘要：本文探讨了虚拟现实技术对社会的影响。
文章讨论了虚
拟现实在社交互动、沉浸式体验、心理健康等方面的应用，并提出
了一些社会伦理和法律问题。
作者认为，虚拟现实将对我们的日常
生活、工作和文化产生深远影响。
3. 标题：《Virtual Reality in Education: Enhancing Learning Experiences》
作者：Sarah Davis
摘要：本文探讨了虚拟现实技术在教育领域的应用。
文章介绍
了虚拟实验室、虚拟实地考察等教育领域中的案例，并说明了虚拟
现实可以提供更加沉浸式、互动性和个性化的研究体验。
请注意，以上资料仅作为参考，具体内容和观点请以原文为准。
在线社交网络的商业模式外文文献翻译最新译文
毕业设计(论文）译文题目名称：在线社交网络的商业模式：挑战和机遇院系名称：经济管理学院班级：信息管理与信息系统12级1班学号：201200654129学生姓名：李金朋指导老师:刘克兴2016。
3在线社交网络的商业模式：挑战和机遇奥默拉纳,英国卡迪夫大学西蒙卡顿，德国理工学院社交网络和云计算的出现社交网络已经成为许多人每天生活的一部分，即证明了这种网络庞大的用户群体。
例如，由哈佛大学毕业生于2004年2月创作的Facebook是作为替代传统学生名录的方式存在的。
目的在于覆盖大学-Facebook，使学生个体之间形成互动,鼓励他人通过个性化的邀请、朋友建议和成立专业小组加入网络社交中。
今天的Facebook已变得更加广泛而更不仅仅是在大学生中.现在，Facebook可以通过共同兴趣，视频,照片的分享来促进人们之间的互动，一些社会网络人数超过一个大国的人数，例如,Facebook有超过3。
5亿的活跃用户。
社交网络提供的这个平台能促进用户之间的交流和共享,并试图塑造一个现实世界关系。
当前的社交网络也已不再只是朋友与朋友之间的交流沟通;例如，由公司提供的大量的集成应用程序，现在一些组织正使用这些应用程序，比如Facebook对用户进行身份验证,即他们利用用户的Facebook验证身份，而不需要自己的认证信息(例如加拿大卡尔加里机场当局使用Facebook 验证身份并授予访问无线网络）。
这种联合第三方应用程序的能力（包括其本地数据)对用户进行身份验证说明，服务为导向类似于应用开发.通过利用已经建立的特定的社交网络平台，要求用户注册另一个系统就变得非常必要了。
社交网络，其结构在本质上是一个通过与固有的朋友之间的信任关系形成的动态的虚拟社区。
斯米登等人于2006确定了如何进行“关系营销”（指所有的营销活动都指向建立、开发和维护一个成功的互相沟通交流关系)，这可以通过在线社区来实现。
他们讨论如何使用在线社区促进消费者和供应商之间的互动和联系，中间派和特定的品牌。
推荐-网络营销外文文献翻译 精品
南京航空航天大学金城学院（）外文文献翻译系部管理系专业市场营销学生姓名唐敏学号2109064116 指导教师袁昊职称助教20XX年 2 月network marketingAbstract:Today, mankind has entered the era of rapid economic development of e-merce-based network. A full range of rapid development and wide application of puter network technology on contemporary society, but also brought great changes to the enterprise marketing management. Network Marketing the new marketing methods to adapt to the changes of the era of the development of network technology and information networks, it has changed the traditional marketing concept, marketing strategy, marketing, ways and means, will bee the mainstream of the current era of corporate marketing. The face I had many problems in the SME network marketing, we should also be a clear understanding of the inevitability of its development, which requires all aspects of synergy and cooperation, to build a good network consumption environment, and promote the continued development of network marketing. Keywords: network marketing sales model of network management marketing planning SME.work Marketing TheoryNetwork marketing is based on the technology infrastructure of puter network technology, as represented by information technology. puter networks of modern munications technology and puter technology to the product of bining it in different geographic regions and specialized puter equipment for external interconnection lines of munication into a large, powerful networks, thus enabling a large number of puters can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the puter network there are three types: the Internet, Extranet and Intranet.the theoretical basis for the network marketing, theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory.2.monly used methods of network marketing1)Search Engine Marketing2)Email marketing permission3)Online Advertising4)Web resource cooperation5)Viral marketing6) A membership-based network marketing3.The relationship between network marketing and other business marketingE-merce, where sell goods to consumers or enterprises directly; publishing, which you sell advertising or buy the site which is based on the main directory, while the enterprise generates value by getting directory and filtering into the list of sales target There are many other models which is based on the specific needs of each person or business that launches an internet marketing campaign.4.Web-based network marketing businessTo carry out Internet marketing does not necessarily have to have their own web site, in the absence of site conditions, enterprises can carry out the effective marketing through the network. Free web site marketing mainly depends on the network marketing and e-mail marketing virtual munity.Web-based network marketing is the subject of network marketing, it's main problem is the web site planning, construction, maintenance people, as well as with other marketing to promote the integration of methods.5.The network marketing existence question of enterprises5.1. The network marketing concept problemsThe enterprise in China network marketing knowledge existing two extreme ideas: the idea that the network marketing is a hi-tech enterprise of things, with traditional industries. Or think about network marketing is online sales, and witnessed network store losses, clusters of phenomenon more lost network marketing power. Another idea thinks, the network provides a them with large enterprises equal petition, as long as the platform of small and medium-sized enterprises owned and big enterprises as elegant website design, provide and large enterprise the same product and service, small and medium-sized enterprise may use the Internet transcendence of large-scale enterprises, in this idea guidance, the enterprise put in a great amount of resources on Internet marketing activities, however, business management will inevitably suffer enterprise resource limit. Although small and medium-sized enterprise website can do much on the surface and large enterprise is same, but sitefunction and service cannot keep pace with also can make network marketing is the effect to sell at a discount greatly.5.2. The transaction security exist hidden troubleNetwork marketing an entire transaction is pleted, the integration of including online payment. But at present our country although be used for online payment credit card, the technical problems of security assurance and psychological acceptance of people are still real outstanding problems. Moreover enterprise database server also safe hidden trouble, hackers may steal information into the puter.5.3. The network infrastructure inpletePromotion network marketing technical barriers mainly displays in the network transmission speed and reliability, but due to the economic strength and technical reasons, the current network infrastructure is not perfect, existing regional differences, restricts the small and medium enterprise network marketing is the further development.5.4. The socialized distribution lagSmall and medium-sized enterprise logistics efficiency is low, the ability is poor, socialization, goods delivery distribution couldn't keep up with high cost, network marketing product not occupy price advantage, At the same time the customer get the goods time longer, online shopping convenience, expeditious has no way to realize.5.5. The related laws and regulations is not soundAlong with the development of small and medium-sized enterprise network marketing, its legal problems have appeared. For example: electric crime, etc. These problems will be on the rights and interests of consumers and business operators and cause roach on, go against the network marketing activities.5.6. The ignore the traditional marketing strategy useIn the process of network marketing, often many small and medium-sized enterprises only focus on the network, limitations and ignore the traditional marketing strategy use. Enterprise leaders more to consider how to through the network to carry on the market research, information propaganda etc, but ignore the traditional marketing method bined with Internet marketing tools, and improve overall enterprisenetwork marketing effect methods.6.The enterprise network marketing of effective strategies6.1. To establish correct network marketing conceptSmall and medium-sized enterprise should not only realize soberly network in the information age, the importance of the role of network marketing will more and more big, implementing network marketing is the inevitable choice of small and medium-sized enterprises. At the same time to develop the network marketing activities does not mean must invest a lot of money, have professional technical personnel, erect Internet line, buying expensive server, and build a function very plete website, enterprise should according to their own characteristics and internal conditions eco-management network management path. For instance, can first use of network query and release supply-demand information participation online auction, online purchase, etc.After establishing network brand, finally established the perfect enterprise's websites, to develop the network marketing.6.2. Strengthen the network infrastructure construction and the network marketing supporting system constructionIn our country's network marketing development, the government should play the macro-control role, increase network infrastructure investment, improve current network environment; Establish online payment system, authentication system and the establishment of digital certificates authorization center and key management center, in order to realize the online transactions, and status confirmation of online traders mercial password on monopolistic management, to provide security for network marketing, supporting with logistics industry, especially in the current single small and medium-sized enterprises may not independently problem-solving logistics and distribution of the case, the government should focus on regional establish logistics wholesale center or distribution centers, provide third party logistics services for small and medium-sized enterprise extensively network marketing to create the good external conditions.6.3. Strengthen and perfect the enterprises network marketing the relevant laws, regulations and policiesForeign government to promote the development of small and medium-sized enterprises adopted methods can clearly see plete laws and regulations system for small and medium-sized enterprises development has profound influence. For China, and perfecting relevant laws and regulations is to improve the small and medium-sized enterprise survival environment, promote the development of small and middle-sized enterprises important premise. Governments may also through the formulation for small and medium-sized enterprises implementing network marketing preferential policies to realize this aim. For example, by the government has launched the online government procurement systems, stipulate a online purchasing proportion and to the small and medium enterprise purchasing proportion to encourage small and medium-sized enterprises to develop the network marketing, The government set up small and medium-sized enterprise network marketing development special fund, to small and medium-sized enterprise network marketing project loan interest; give The financial departments to small and medium-sized enterprises to develop the network marketing provide low-interest or interest-free loans, Tax authorities to small and medium-sized enterprises to develop the network marketing activities is subject to exemption, etc.6.4. The e-marketing and the traditional marketing closelyIn the process of network marketing, network marketing of small and medium-sized enterprises shall be the means and the traditional marketing strategy of bined, in order to obtain the best marketing effect and improve their petitive ability and make the enterprise can better than the petition to provide customers with better products and services. The network marketing strategies and general marketing strategies, the integration of the degree of bining according to pany's actual situation is determined. For simple online collect information of enterprise, using the Internet marketing receiving mail consumers and petitor information, be mastered the needs of customers and other marketing strategy mainly general marketing strategy primarily. For an enterprise domain, enterprise electronic mailbox, corporate site of theenterprise, should use network marketing strategy, causes the enterprise's overall marketing best effect. The network marketing as a brand new marketing mode is to adapt the network technology development and information network in the social changes of new things. With the advent of the information age, the network marketing will bee the inevitable choice of small and medium-sized enterprises.Verlag: Books on Demand, June 20XX网络营销作者：翻译:唐敏摘要：如今，人类已经步入了以电子商务为基础的网络经济迅速发展的时代。
文献翻译----电子商务中英文对照
外文文献及译文文献、资料题目：Electronic Commerce外文文献：Electronic CommerceElectronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond.1. What is Electronic Commerce?Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet.Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients andsuppliers can closely and conveniently contact with each other on a global scale, so that clients can find satisfactory suppliers from all comers of the world to meet their demands.Electronic commerce will change the environment in which enterprises compete with each other and reduce costs which would otherwise be high in traditional market structure. Low costs in transactions, convenience in market entry and government encouragement to use Internet (exemption from tax) activate electronic commerce and boost it to develop rapidly right from its beginning. As experts predicted, by 2000, electronic commerce would reach a scale of 300billion US dollars worldwide. And it has exceeded this scale.To ensure security of electronic commerce, an electronic certification center should be established. Digital ID is used to validate identity. Digital 11 is trusted to a third party, namely, an authorized agency, to release, including identifying informa-tion of the holder (name, address, liaison way, ID card number), an encryptive key for common use by the both parties, period of validity, password and identification in-formation of the authorized agency, etc. With digital ID, both parties in transactions can be assured of identifying the other party and validate that the information sent out from the other party has not been subject to alteration.2. Influence That Electronic Commerce May HaveCompared with traditional commerce, electronic commerce has superiorities as follows *Extensive coverage. A network system combining Internet, Intranet (local area network inside enterprises) and Extranet (networks outside enterprises) enables buy-ers, sellers, manufacturers and their partners to contact with each other and conven-iently transmit commercial intelligence and documents worldwide.*Complete functions. In electronic commerce, users of different types and on dif-ferent tiers can realize different targets in trade, for example, releasing commercial intelligence,on-line negotiation, electronic payment, establishment of virtual com-mercial market place and on-line banking, etc.*Convenience and flexibility in use.. Based on Internet, electronic commerce is free from restriction by specialized protocol for data exchange. Transactions can be conducted conveniently on computer screen, by using any type of PCs, at any place around the world.*Low cost. Use of electronic commerce can cut down costs for hiring employees, maintaining warehouse and storefront, expense for international travel and postage to a great extent. The cost for using Internet is very low.Electronic commerce will have substantial influence on social economy:*Electronic commerce will change the way people used to take in commercial ac-tivities. Through networks, people can enter virtual stores and browse around, select what they are interested in, and enjoy various on-line services. On the other hand, merchants can contact with consumers through networks, decide on buying in goods (categories and quantities) and perform settlement of accounts. Government agencies can perform electronic tendering and pursue government purchase through networks.*The core of electronic commerce is people. It is a social system. On-line shop-ping changes the way of people's daily life and fully embodies autonomy of consum-ers in trade.*Electronic commerce changes the way enterprises produce their goods. Through networks, manufacturers know market demand directly and make arrangement of production, in accordance with consumers' need.*Electronic commerce dramatically raises efficiency of trade. Intermediate links can be cut down; costs for sales will be reduced to minimum. Production can be ar-ranged in "small batches plus diverse varieties", and "zero stock" will be reality.*Electronic commerce calls for reformation of banking services. New concepts like on-line bank, on-line cash card and credit card, on-line settlement of accounts, electronic invoice, electronic "cash"-consumers will no longer use the real cash when shopping-will become reality.*Electronic commerce will change government behavior. Called "on-line gov-ernment", an on-line administration plays the important role of a social channel, maintaining order and fairness and detecting and cracking down on-line fraud.3. The Present Situation of Electronic Commerce in Developed CountriesIn the mid-1990s, when Internet experienced explosive development and micro-computers entered homes in great numbers, computer networks became an indispen-sable part of people's daily life. People expect for more interests and convenience brought in by computer networks. Electronic Commerce emerged just in time. In de-veloped countries, governments timely made policies to boost electronic commerce to practical use and dominant position in a new round of worldwide competition.In 1998, Internet helped the United States to create productive out put of 507 bil-lion US dollars, national income of 301 billion US dollars, and 1. 2 million job op-portunities; of these, electronic commerce created an income of 100 billion US dollars. Internet has be-come the first big industry with yearly productive output increasing by 60%，and accounting for 6% of GDP. Service export from the United States has at-tained 160 billion US dollars each year, and it is predicted that it can compensate trade deficit in commodity trade. Internet played an important role in promoting ex-port from the United States: in 1999, books, automobiles and services were sold through electronic commerce to foreign countries, exceeding 102 billion US dollars.Advocated by the United States, 132 members of WTO decided to turn Internet into a freetrade zone within at least one-year term. Some countries and organizations scrambled to work out development framework for electronic commerce and made laws and regulations for developing electronic commerce. In 1996, the UN Confer-ence on Trade and Development passed "Model Law of Electronic Commerce". In December, 1996, the US government issued "Policy Framework for Global Electronic Commerce"．In April 1997, European Union issued "Proposal for Electronic Com-merce in Europe"．On July 1 1997, US President Clinton promulgated" A framework for Global Electronic Commerce" which has had great influence on global electronic commerce. In May 1998, WTO minister conference passed "A Manifesto on Global Electronic Commerce", and in September 1998, WTO general council passed "Scheme for Electronic Commerce Work"．In October 1998, UN Organization of Economy and Cooperation ＆Development (OECD) held minister conference at Ottawa, Canada on electronic commerce, which is praised as a milestone of global electronic commerce. In September 1999, Global Business Dialog on Electronic Commerce (GBDE) was held in France and is-sued "Paris Proposal"．In December 1999, the United States issued another Internet commerce standard.Electronic commerce in the United States takes the rein of the trade in the world. At present, there are 60 million subscribers of Internet in the United States. More than 98% of purchasing managers seek targets on-line. As estimated, by 2002, the value involved in transactions done through electronic commerce between US enterprises will account for 6.1% of GDP. Fortune magazine's statistics show the 500 top com-panies in the world all engaged in on-line business.25% of income to IBM (about 20 billion US dollars) is related with electronic commerce. Thanks to electronic com-merce, IBM saved its expenses of 250 million US dollars during 1999. HP Company designated its electronic Commerce solution as E-world-anelectronized world. This solution is oriented to medium-and small-size enterprises, and great investment was made to third parties-software companies to develop software suited for medium-and small-size enterprises to engage in electronic commerce. Intel places its risky invest-ment mainly on Internet and electronic commerce. In July 1998, Intel began on-line transactions Its monthly business turn electronic commerce reached one billion US dollars.As a survey made by European Information Technology Observation shows, of the surveyed 570 companies, 47% have implemented electronic commerce of some sorts, and 4/5 of them began their electronic commerce in the latest two years. Execu-tive Committee of European Union plans at least 25% of its purchase done through electronic commerce by 2001. In1998, in Australia, web sites related with electronic commerce on Internet doubled in number, and 11% of Australian enterprises have their web sites. 80% of Australian companies use Internet to transmit E-mails and conduct commercial activities. In 1998, Singapore government promulgated，for electronic commerce. Singapore is the only country in Southeast Asia that formally joined the "Rights and Obligation Electronic commerce In cooperation with US manufacturers and firms, Singapore established an electronic commerce entry in Asia, providing comprehensive Business-to-Business (B to B) service, so as to enable Asian trade companies to enter the rank of global electronic commerce.4. Development of Electronic Commerce in ChinaExploration in electronic commerce, governmental and civil began in 1993 in China. Today, electronic commerce has found its applications in foreign trade, Cus-toms, finance and commerce. Local frameworks have been established in Beijing and Shanghai for electronic commerce. Some electronic commerce web sites have been opened to on-line shopping and on-line settlement of accounts.The Ministry of Foreign Trade set up in February 1996 China Electronic Com-merce Center responsible for research, construction, and operation of international electronic commerce project in CT he Center established "China Commodity Trade Market" on Internet, to put rich resources of goods in China to world market, opening new channel for our exports. The subject "Security Proof of Electronic Commerce" as a key item in science and technology during th9th Five-year Plan period was ap-praised in early 1996 by State Department of Science and Technology and State En-cryptive Code Administration, which laid a foundation for establishing a safe and normal environment for electronic commerce in our country.In March 1999, the Ministry of Information Industry approved the electronic commercial network of pharmaceutics and health as a model project of electronic commerce for all trades. It is one of the six specialized networks in China, which pro-vide all-direction serve of market information, product transaction, warehousing and delivery, and account settlement, etc.In Shanghai, in 1999, "Shanghai Administrative Center of Electronic Commerce Security Certificate" was set up, which provide security platform for electronic com-merce and is responsible for application, appraisal, making and management of digital certificate domestic and foreign clients in Shanghai, and offers services such as certi-fication of digital identity and digital signature, electronic notarization, secure E-mail and secure encryption, etc. In January 1 the first on-line bookstore in China-Shanghai Book City On-line standard. It provides VISA cardholders and card-holders of domestic Great Wall card, Dragon card, Peony card and Pacific card with instant and authorized security service.The measure taken in Beijing to develop electronic commerce is to build a capital electronic commerce city. In November 1998, the capital electronic commerce project formally activated, and a frame-work formally showed off. The Legend Computer Company open editselectronic commerce system in June 1999, and web sites 8848, sina, 163, all activated their electronic commerce.In April 2000, sponsored by the Ministry of Information Indus-try，National Economy and Trade Commission, and China Council for Promotion of International Trade, the 4th China International Electronic Commerce Conference was held. State leaders and superintendents of various ministries and commissions joined the opening conference. Mr. Levy, secretary of Commercial Department of the US government led a delegation of famous US enterprises and media, totally more than 100 persons, to join the conference. More than 60 seminars were held during the conference, to dis-cuss extensive topics on electronic commerce.Despite all these efforts, companies engaged in electronic commerce service in China suffer losses in their B-to-C business (B refers to Business, C refers to Con-sumers). Some Chinese experts attribute this to Chinese shopping habit-Chinese con-sumers treat shopping as an interesting hobby; they enjoy the pleasure of spending their money through appreciating and comparing merchandise, and bargaining; but all these will vanish from on-line shopping. Other experts attribute this phenomenon to the ubiquitous incredulity in society-banks can-not interconnect their business be-cause they fear their customers will be captured by their rivals; cash cards cannot be popularized because banks do not trust civilians; and civilians do not like to do on-line shopping because they do not trust on-line stores,…etc. Why？That's because many things on-line and in society are false, for ex-ample, false number of subscribers, false statistics of access flux, shoddy goods, forged diploma, sham curriculum vitae, sham investment, sham listing, false revenue to listed enterprises, etc. Such an over-all environment will not change within a long period of time. In such environment, no commercial activity can be done. Many IT practitioners are disheartened with elec-tronic commerce in our country.5. Prospects of Electronic CommerceAlthough developing rapidly and seeming to have brilliant prospects, electronic commerce faces a series of real problems, for example, problems involving security, technology, expense, legal system, tax system, conception, protection of privacy, in-frastructure, etc. However, electronic commerce is the mainstream of enterprises in the new century and will develop rapidly in the coming years. Some companies pre-dict that by 2003, electronic commerce between enterprises in developed countries will account for over 9%of the total turnover（1,300 billion US dollars）, and in consumer electronic commerce the turnover will attain 76. 3 billion US dollars by 2002. And as experts predicted, electronic commerce in China will catch up with de-veloped countries on the average level, in 10 years. They suggested 3 to 5 years be spent on working out plans, policies and regulations necessary for developing elec-tronic commerce, building substantial and tangible electronic commerce systems, fos-tering specialized talents, optimizing of the electronic commerce systems in some trades and areas; and then 5 to 7 years be spent on linking with international elec-tronic commerce to enable our electronic commerce system as an important compo-nent of international electronic commerce; popularizing of electronic commerce in application, raising electronic commerce in our country to a higher level in research, development and application, to the average level in developed countries.The following description tells what major I/e strategies some major manufactur-ers in the world are taking in development of electronic commerce.IBM: IBM is the pioneer that held up the banner of electronic commerce as a new application of Internet. In people's mind, IBM is now not only manufacturer of main-frames, PCs, servers, software but also the “godfather" of electronic commerce. IBM has always been dedicated to promoting secure commerce over the Internet. It sin-come from selling servers hasaccounted for 60% of its total in-come.IBM not only provides products for large-scale applications of secure, efficient, reliable electronic commerce and payment over Internet, but also for small electronic business as well.IBM Micro Payments an application enabling buyers to purchase low cost items over Internet-is another example of how IBM is expanding to new areas of commerce. By enabling billing servers, content providers and other merchants to profitably sell items for even a few cents, IBM opens up a whole new market.IBM Micro Payments allows buyers, sellers and billing systems to sell content, information, and services over Internet, for small amounts. IBM's commitment to electronic commerce and electronic business makes it a leader in the area of electronic payments. An automated compiler tool transforms existing HTML pages, creating "click and pay" links with either fixed or dynamic prices. Content and service provid-ers can take advantage of the extensive set of APIs and authoring tools to extend IBM Micro Payments available from OEMs. Billing servers can easily integrate the IBM Micro Payments application with existing billing systems and use it to attract content providers and open new sources of revenue.IBM Micro Payments provides scalability and interoperability, which allows widespread availability across Internet, including multi-currency and multilingual support, and low operational costs it easily supports transactions as low as one cent.SUN: SUN as a global leading supplier treats Internet not only a tool but also a new mode of commerce. SUN has provided very flexible solutions to commercial af-fairs for BBC, ETRADE, Federal Express, First Auction, Fruit of the Loom, Kodak, Thomas Cook, Virgin.Microsoft: Microsoft aims at helping enterprises to set up more powerful relation with their clients and partners by three means: (I)Windows 2000, BackOffice, Site Server, Biztalk,etc; (2) MSN (in the United States, more than 40% web users access MSN, and consumers can conduct comparative study when buying articles and ser-vices); (3) Partners provide customers with various products and services on Mi-crosoft MSN platform, realizing electronic commerce solutions, including settling account, paying tax, shopping, logistics, purchasing, accounting, ERP (Electronic Remote Processing) and EDI (Electronic Data Interchange), etc.Site Server and Biz talk are the two major products of Microsoft adopted in exist-ing system for enterprises to develop electronic commerce. Site Server is used for constructing web stores, based on data-it enables the client to easily realize on-line catalog, buying/selling order, exchange of documents for promoting sale, etc. Disre-garding what platform, operating system or technology used in low layer.Novell: Novell defines itself as "NET Service Supplier" after2000. The word NET includes intranet, extranet, Internet, company net, public net, cable net, wireless net. Its aim is to breakout the existing service domain in which most software products can provide services only in a specific environment or for a specific procedure or server (rather than the whole network)．Novell's network service software NDS eDirectory as a nucleus helps clients to reduce complexity of business on network, and improve security, so that it enables network, applications and business processing to adapt to electronic commerce, and thus speed up their transfer to electronic commerce.SCO: SCO’s Tarantella is the best solution for existing users to conduct elect ronic commerce. Users can use only a browser to access any applications of platforms in back counter, without the need of re-writing existing applications, in their effort to transfer their business to electronic commercial mode. To ensure electronic commerce to continually operate, SCO provides an incessant cluster solution based on UNIXWARE 7. This product is easy to use,easy to manage and its cost is one-tenth of large-scale product of the same sort for mainframes while its performance doubles. It is a security solution with higher performance/ cost ratio among the same sort for electronic commerce.Tivoli Systems Inc. today announced Tivoli Business Systems Manager, a new, fully integrated solution that allows businesses to manage their IT environments from the top down, creating a powerful view of business systems management.The Tivoli Business Systems Manager solution provides us with business views and control mechanisms to manage all of our distributed IT resources in the retail, banking and electronic commerce environments-including system resources, data-bases, application servers, web servers and electronic commerce applications-from one central location. The Graphical User Interface allows us to monitor all of our re-sources on a single screen, regardless of geographical location.Combining the features of Tivoli Global Enterprise and Tivoli Manager for OS/390, Tivoli Business Systems Manager provides true end-to-end enterprise management from one console, simplifying the administration of heterogeneous environments. Tivoli Business Systems Manager enables customers to manage and control multiple applications that are required for different business functions.中文译文：电子商务电子商务或电子贸易，电子商业，或作为一个新兴的商业模式将产生深远的影响，经济和社会中发挥重要作用的社会发展世界各地。
英文虚拟网络科技作文
英文虚拟网络科技作文Title: The Impact of Virtual Networking Technology on Society。
In today's interconnected world, virtual networking technology plays a pivotal role in shaping various aspects of our lives. From communication to education, business, and entertainment, the influence of virtual networking technology is undeniable. In this essay, we will explore the profound impact of virtual networking technology on society.First and foremost, virtual networking technology has revolutionized communication. With the advent of social media platforms, instant messaging apps, and video conferencing tools, people can connect with others regardless of geographical barriers. This interconnectedness has facilitated global communication, fostering cross-cultural understanding and collaboration. Whether it's maintaining relationships with loved ones,conducting business meetings, or participating in online communities, virtual networking technology has made communication more accessible and efficient than ever before.Moreover, virtual networking technology has transformed the landscape of education. The rise of online learning platforms and virtual classrooms has democratized education, making it accessible to individuals worldwide. Students can now access educational resources, participate ininteractive lectures, and collaborate with peers from different parts of the globe. This shift towards digital education has also spurred innovations in teaching methodologies and personalized learning experiences,catering to diverse learning styles and preferences.In the realm of business, virtual networking technology has redefined traditional models of commerce. E-commerce platforms have enabled businesses to reach a globalaudience and operate 24/7 without the constraints of brick-and-mortar stores. Additionally, virtual networking technology has facilitated remote work arrangements,allowing employees to telecommute and companies to tap into a broader talent pool. This flexibility in work arrangements has not only increased productivity but also enhanced work-life balance for many individuals.Furthermore, virtual networking technology has revolutionized entertainment and media consumption patterns. Streaming services, online gaming platforms, and social media influencers have reshaped how people consume and interact with content. The rise of virtual reality (VR) and augmented reality (AR) technologies has ushered in immersive entertainment experiences, blurring the lines between the physical and digital worlds. Additionally,user-generated content has empowered individuals to create and share their own narratives, democratizing theproduction and distribution of media.Despite its numerous benefits, virtual networking technology also presents challenges and concerns for society. Issues such as privacy breaches, cyberbullying, misinformation, and digital divide highlight the need for responsible usage and robust regulatory frameworks. Asvirtual networking technology continues to evolve, it is essential to address these challenges proactively to ensure a safe and inclusive digital environment for all.In conclusion, virtual networking technology has become an integral part of modern society, revolutionizing communication, education, business, and entertainment. Its impact is far-reaching, transforming how we interact, learn, work, and entertain ourselves. As we navigate the ever-changing landscape of virtual networking technology, it is crucial to harness its potential for positive change while mitigating its risks. By fostering digital literacy, promoting ethical practices, and prioritizing inclusivity, we can harness the power of virtual networking technologyto create a more connected, informed, and equitable society.。
疫情下的英文商业模式作文
疫情下的英文商业模式作文1. With the outbreak of the pandemic, many businesses have had to adapt their business models to survive. Some have shifted to online platforms, while others have introduced contactless delivery services. This flexibility has allowed businesses to continue operating and reach customers in a safe and convenient way.2. The rise of remote work has also become a new business model during the pandemic. Many companies have embraced telecommuting, allowing employees to work from home. This not only ensures the safety of employees butalso saves costs on office space and commuting expenses. It has also opened up opportunities for businesses to hire talent from anywhere in the world, breaking down geographical barriers.3. Subscription-based models have gained popularity during the pandemic. With people spending more time at home, there has been an increased demand for entertainment andeducational content. Businesses offering subscription services for streaming platforms, online courses, and virtual events have seen a surge in customers. This recurring revenue model provides stability for businesses during uncertain times.4. The pandemic has highlighted the importance of health and wellness, leading to the growth of businesses in the fitness and wellness industry. Many fitness studios and gyms have transitioned to offering online classes and personalized training sessions. Additionally, there has been a rise in the demand for health supplements, home workout equipment, and mental health services. These businesses have tapped into the increased focus on self-care and wellbeing.5. The hospitality industry has been severely impacted by the pandemic, leading to the emergence of new business models. Hotels and resorts have started offering workcation packages, where individuals can work remotely while enjoying a change of scenery. This provides a win-win situation, as businesses can generate revenue from unusedrooms while individuals can have a change of environment without compromising their work commitments.6. The pandemic has accelerated the adoption of technology in various industries. Businesses have embraced digital transformation, implementing tools such asartificial intelligence, machine learning, and automation to streamline processes and enhance efficiency. This has allowed businesses to adapt to the changing landscape and remain competitive in the market.7. The pandemic has also highlighted the importance of sustainability and ethical practices. Consumers are increasingly conscious of supporting businesses that prioritize social and environmental responsibility. This has led to the rise of businesses that focus on eco-friendly products, fair trade practices, and giving back to the community. By aligning with these values, businesses can attract a loyal customer base and differentiate themselves in the market.8. Lastly, collaborations and partnerships have becomeessential in navigating the challenges posed by the pandemic. Businesses have joined forces to share resources, expand their reach, and offer complementary products or services. These collaborations not only help businesses survive but also foster innovation and create new opportunities for growth.In conclusion, the pandemic has forced businesses to adapt and innovate their business models. From embracing remote work and subscription-based services to focusing on health and sustainability, businesses have found ways to survive and thrive in these challenging times. The ability to be flexible, agile, and responsive to changing customer needs will continue to be crucial in the post-pandemic world.。
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虚拟网络商业模式外文翻译文献(文档含中英文对照即英文原文和中文翻译)译文：中国网络游戏产业的商业模式和运作问题摘要：互联网越来越的广泛使用使得网络社区如雨后春笋般发展起来。
其中特别有趣的现象之一就是网络游戏的出现。
本文就虚拟世界的开发者在其探索切实可行的商业模式途中将面临的困难进行论述。
本文作为探索性课题是一个对中国虚拟世界的开发者和用户进行研究的个别案例，来确定在这种商业模式下存在的问题。
本文讨论宽带和网络游戏以及诸如文化，历史，外挂，私服，虚拟财产贸易，开发商控制，管理和调控此类的反馈效果。
尽管大部分中国虚拟世界的运营商都具有盈利能力，但通过密切观察发现即使最成功的中国虚拟世界运营商仍然处于商业模式的早期阶段。
关键词：虚拟世界，中国，商业模式，网络1. 简介随着MacInnes(2004a)创造出来的互联网在全球范围内的拓展,网络对于交流变得至关重要。
随之而来的结果就是不同形式，为各种目的而发展起来的网络社区为人们提供了工作，社交以及娱乐上的便利。
在不同形式的网络社区中最吸引人眼球的就是虚拟世界，但是何为虚拟世界呢？就是人们在一个持续的合成的环境中通过虚拟角色（通常是一个头像）来相互交流。
虚拟世界属于网络游戏的一种，在这个虚拟世界中成千上万的人们可以同时参与相互影响。
这种在中国最受欢迎的网络游戏就是虚拟世界。
MacInnes(2004a)对虚拟世界这一现象提出了概观。
这一概念的提出对于现如今我们通过案例研究来完善这项工作起到了重要作用。
我们以一个别案例开始研究中国网络游戏产业，是因为随着宽带的大范围使用，中国的网络游戏为虚拟世界带来的市场的发展速度比许多国家都快。
这一点比其他因素更有说服力。
本文将从商业形式的前景方面讨论社会，法律，以及一些其他环境方面的问题。
现今中国虚拟世界产业所面临的挑战和机遇并不仅仅只在我们国家存在。
同样的问题很可能在虚拟世界市场欠发达的北美，欧洲等地区也一样存在。
从这一案例中吸取的教训同样可以被那些以网络为根基的产业使用动态商业模式框架来促进技术革新的所使用。
作为探索性课题，这是一个对中国虚拟世界的开发者和使用者进行研究的个别案例，来确定在这种商业模式下存在的问题。
本文引用了许多人们对其提出的疑问。
比如，中国网络游戏的运营者面对日益增加的竞争问题该采取什么样的策略？中国的网络游戏公司会在他们的价值链中趋于上游吗？宽带在产业发展中扮演了怎样的角色？中国社会对于这一新的娱乐方式会有如何反应？为什么中国的网络游戏相对于单机游戏发展地更好？2. 理论背景互联网的蓬勃发展促使了许多新网络社区的出现。
商业虚拟社区面临的一个重要问题是如何找到一个有利可获的商业模式同时兼顾着促使这些社区由最初的小规模向大规模发展。
早期的虚拟社区大多都是十分科学的但近期越来越多的发展成果刺激人们在虚拟空间里共享各自的兴趣爱好。
虚拟世界不仅为虚拟社区丰富多彩的图形支持，也带来了复杂的市场活动。
在因特网发展的早期，它着重于汇聚研究人员。
但一旦大学之间通过网络相互联系了，基于个人爱好的网络社区就开始发展起来了。
这些社区往往讨论兴趣还好，娱乐方式等Rheingold(1993）。
那时大多使用电子邮件，群发，后来发展为BBS，MUDs,人们就在那里开始创造一个奇妙的世界Castronova(2002）。
这些都是现今图形化了的虚拟世界的先驱。
对于网络社区的研究已经改进了。
学者已经证明了虚拟社区的使用能改善公民的行为Blanchard and Horan(1998)，促进社会抵制运动的发展De(2003)。
虚拟社区同样可以用来创造，集结，组织，运用知识([Bruynseels and Vos,2000], [Daniel et al., 2002], [Jansen et al., 2000] and [Schubert and Koch, 2002])。
他们也作为一种管理工具被用于组织中。
营销部门发现人们对于产品和服务的迷恋能帮助一家公司发展与顾客的关系，使他们产生对其的忠诚度( [Kardaras and Karakostas, 2000] and [Schubert and Koch, 2002]).。
然而这些社区常常会招致公司的批评(Lueg, 2001)。
虚拟社区可以根据活动，会籍的不同种类进行分类。
例如，Hagel and Armstrong (1996)把网络社区分为四类：交易社区，兴趣社区，幻想社区，关系社区。
相似地，Klang and Olsson (1999)把它们分为社区网络，专业协会，个人社团，“第三位置”（人们会见新老朋友的地方）。
Klang and Olsson (1999)确定四种社区类型：论坛，商店，俱乐部，集市。
这里的市场就是买卖实品，或者虚拟商品的地方。
这种活动正变得越来越流行。
以上四位作者都已承认这些社区不仅具有娱乐价值也同样具有商业价值。
本文我们将着重陈述虚拟社区具有的娱乐方面的价值，目的是来理解这个产业的商业模式动态。
很多使用者都愿意为这些社区付钱，比如互联网国际象棋俱乐部(Ginsburg and Weisband, 2003).。
更有甚者在结构化的游戏中，会员们会引进一种叫“chekels”用来当筹码，然后用来换成现金。
一些社区的社会方面正在迅速为使用者带来商业上的基于这并不是骇人听闻的。
社区的设计假想通常可以决定开发者是否能为使用带来利益。
缺少公司控制能造成困难。
尽管世上有成千上万的人活跃于这些虚拟世界中，但学者们只是最近才开始认识到这些社区的发展动态。
因为这些虚拟世界如今已能产生盈利，本研究着重于那些社区的商业模式方面。
在过去5年里商业模式文献数量已经有了增长地飞快，对于虚拟世界开发者与使用者在试图开发基于虚拟财产的有利可图商业的道路上遇到的困难将带来帮助。
学者在研究商业模式上做的贡献可分为三个领域：研究单个因素来突出他们的重要性，研究证明能使一种商业模式成功的几个条件，研究证明商业模式的组成成分。
我们把重点放在这个产业的商业模式方面的其中的一个原因是它所具有的巨大经济潜力。
即使在应用率较低的中国，这个产业正在产生巨大的经济收入。
我们因此需要去理解这个产业是怎样发展起来的，将来会朝着哪个方面发展。
这些商业模式的文献数量已经相当丰富了，甚至有点过头了。
在很多方面，学者往往过分单独强调许多模式已经参与了成分的静态分析，而笔者认为这是影响了公司的经济发展的。
这些静态商业模式在一定程度是无效的，我们分析一个新兴产业，往往开发商在找到切实可行的商业模式之前他们必然会经历很多困难。
MacInnes (2004a)考虑到发展中产业的动态因素提出了一个四阶段动态商业模式框架的理论。
这一理论特别是为比如中国网络游戏市场一类的新兴产业所设计的。
2.1. 动态商业模式框架动态商业模式框架是用来观察商业发展经历，来更好地了解他们的产业。
这对于虚拟世界游戏开发商，运营商刚成立的业务分部来说尤其适用。
这一模式由四个相互关联的阶段组成。
如下图：图1：动态商业模式影响一个公司商业模式在其早期阶段与成熟阶段的因素是不同的。
第一阶段技术问题是最为重要的；第二阶段环境问题，例如应该注重法律；第三阶段开发商可以结合传统收入模式；第四阶段应着重于支撑商业的因素。
虚拟社区的企业和用户模式开始出现，公司仍有许多事情要去解决。
这一部分引用了其他学者已确定的四个阶段的成功商业模式。
基于这些因素，在开发虚拟世界的不同阶段将面临的问题都有可能解决。
2.1.1.第一阶段：技术因素在技术开发的早期阶段，技术因素对于商业成功起着至关重要的作用。
这些技术因素是那些正在销售的产品或服务所固有的。
我们应当注意的是在信息领域许多商业是从技术革新发展起来的。
因此我们需要找到一种商业模式使他们的产品朝着努力的方向商业化。
不幸的是技术有时候并不完全被商业化所适用，这些问题需要在公司进行营利模式之前就被解决。
在虚拟世界产业中，技术因素可以摧毁一家公司因为人们在虚拟世界中创造的财产拥有相当大的价值。
如果这些财产因为技术问题或者安全漏洞问题丢失的话，那么开发者将会失去信誉，破产，或者因为不赔偿用户而被起诉。
因此，在虚拟世界中人们拥有客观的财产，公司服务器的安全问题必须放在首要位置。
Duh et al. (2001)发现市场的安全性和完整性因素是至关重要的，我们必须把他们放在首要位置，因为只有这样会员才会信任虚拟世界的开发者。
2.1.2.第二阶段：环境因素商业模式的第一阶段的技术问题已经解决了。
虚拟世界现在进入第二阶段要来克服环境因素所带来的问题。
环境因素包括法律，社会，一般的经济限制。
这一阶段通常被所忽略，因为直到技术商业化后人们才可能意识到技术为社会带来的问题。
许多商业化的技术如录像机，对等网络等由于法律问题或者对社会，经济有着不良影响，受到了人们的质疑。
Vasilopoulou et al. (2002)提出政策和规则对于商业模式的成功的起着至关重要的作用。
相似地，Schroeder et al. (2001)认为缺乏安全保障，组织和法律问题是公司从传统商业模式过渡到电子商务过程中最难克服的问题。
在目前对于这一商业的法律机制尚未成熟的情况下这些论文中所提到的法律问题也将起着一定的作用。
例如，谁拥有虚拟世界的财产，或者是虚拟货币的兑换是否赋予虚拟银行功能。
随着虚拟世界平行于现实世界，当出现违法事件的时候政府可能会出面干预，或遇通货膨胀时会去保护财产。
2.1.3.第三阶段：收入模式问题商业模式发展的第三阶段主要是传统的问题，例如收入来源，顾客价值，成本和基础设施管理。
从笔者已研究的单独因素上看，瓦斯尼和海德强调使用增加转换成本来作为维持顾客忠诚度的这一策略。
或在这种商业模式内从一网站上创建和维护社区来支持，促进经济活动。
随着时间的推移作为参与者发展的属性和角色的结果虚拟世界拥有高转化成本。
他们会发现换到另一个虚拟世界，或者重新开始一个角色，发展新的关系这会需要很高成本。
瓦斯尼和海德也暗示开发互补产品。
一些公司运营网络游戏卖真实产品用来换成数码产品。
相似地，Amit和Zott说网络游戏公司在这一阶段也会考虑到其他传统因素，包括：1.降低交易成本形式下的效率问题。
2.技术，活动和产品之间的互补。
3.锁定网络外部性和高转换成本。
4.新结构，内容，参与者带来的新奇问题。
虚拟世界为玩家提供新奇的内容。
但它们可以无限制地虚拟因为用户可以添加内容，有着丰富多彩的体验。
在所有令开发虚拟世界的公司感到最棘手的问题包括人员发展，社区发展以及资产管理。
随着一些用户发展他们自己的商业，开发商渐渐失去了控制。
Business models and operational issues in the Chinese online gameindustryAbstract：The rapid growth of Internet usage has enabled many new online communities to develop. A particularly interesting phenomenon that has arisen through Internet communities is the virtual world (VW) style of online game. This paper identifies the challenges that developers of VWs will face in their efforts to find viable business models. This is a single case study of China as an exploratory project to determine the issues surrounding business models for virtual world developers and users. The paper discusses the feedback effects between broadband adoption and online games as well as issues such as culture, history, Waigua, private servers, virtual property trade, developer control, governance, and regulation. In spite of the profitability of major Chinese VW operators, close observation of the Chinese case suggests that even the most successful VW operators are still in the early stages of their business model development.Key words：Virtual world China Business model Online game1.IntroductionAs the Internet continues to grow worldwide, Internet-based channels have become increasingly important for communication. As a result, online communities of many forms and for various purposes have developed and have enabled people to work, socialize and entertain themselves. Among the many types examples of online communities, a particularly interesting phenomenon is the virtual world (VW), a persistent synthetic environment where people communicate with each other using a virtual persona, often called an avatar. VWs are a type of online game that can have thousands of people involved and potentially interacting at the same time. The vast majority of popular online games in China are VWs.MacInnes (2004a) provided an overview and framework for understanding the VW phenomenon. It is now important to supplement this work through case studies. We chose to begin with a single case study of the Chinese online game industry because its marketfor VWs is growing more quickly than in many other countries due to the rapid adoption of broadband among other factors. Social, legal and other environmental issues are discussed in this paper from the perspective of business models. The challenges and opportunities facing the current Chinese VW industry are not merely country specific. The same issues are likely to play out as less developed VW markets in North America and Europe grow. The lessons from this case can also be compared to other Internet based industries using the dynamic business model framework for emerging technologies (MacInnes, 2004a).This is a single case study of China as an exploratory project to determine the issues surrounding business models for virtual world developers and users. The paper addresses a number of questions. What alternative strategies are available to Chinese online game operators who are facing an increasingly competitive market? Will Chinese online game companies move upstream in their value chain? What is the role of broadband in the development of the industry? How is Chinese society reacting to this new form of entertainment? Why has the online game industry achieved greater success in China than stand-alone computer games?2.Theoretical contextThe growth of the Internet has enabled many new virtual communities to be established. One of the key issues facing a commercial virtual community is finding a profitable business model that also fosters the initial growth of the community toward critical mass. Early virtual communities were mainly scientific but more recent developments have motivated people to congregate in a virtual space to share personal interests. Virtual worlds provide a new level of graphical richness to virtual communities while also supporting complex market activities.The early years of the Internet emphasized bringing together researchers but once many universities were connected, communities based on personal interests developed. These often involved hobbies and entertainment (Rheingold, 1993). In these early days the most common technologies were e-mail and listservs that later evolved into bulletin boards and MUDs where people began to create fantasy worlds (Castronova, 2002). These were forerunners of today’s graphical virtual worlds.Research about online communities has evolved. Scholars have documented theeffectiveness and use of virtual communities in society to foster, for example, civic behavior (Blanchard and Horan, 1998) and social resistance movements (De, 2003). Virtual communities can also be used to create, gather, organize, and manage knowledge ( [Bruynseels and V os, 2000], [Daniel et al., 2002], [Jansen et al., 2000] and [Schubert and Koch, 2002]). They have also been used as a management tool in organizations. Marketing departments have found that people’s fascination with the product or service can help a company develop relationships with customers to generate loyalty ( [Kardaras and Karakostas, 2000] and [Schubert and Koch, 2002]). These communities often result in criticism of companies, however (Lueg, 2001).Virtual communities can be classified according to types of activities and membership. For example Hagel and Armstrong (1996) identified four categories of online communities: communities of transactions, communities of interest, communities of fantasy, and communities of relationship. Similarly Klang and Olsson (1999) divide them into community networks, professional soci eties, personal societies and the “third place,” where people go to meet with new and old friends. Klang and Olsson (1999) identify four types of communities: the forum, the shop, the club, and the bazaar. The bazaar involves activities where the members themselves are buying and selling physical and now virtual products as well. This type of activity is becoming more and more prevalent. These authors have recognized the entertainment as well as the commercial value that communities have. In this paper we focus primarily on the entertainment segment of virtual communities and aim to understand the business model dynamic of this industry.Many users are willing to pay for communities such as the Internet Chess Club Even in a structured game such as chess, m embers introduced “chekels,” a monetary unit that could be exchanged for dollars. It is thus not surprising to see that the social aspects of these communities are rapidly transforming into commercial opportunities for users as well. Design assumptions of the community will often determine whether developers want to encourage or discourage the profit motives of users. Lack of company control can cause difficulties. Even though there are millions of people around the world who are active in these virtual worlds, scholars have only recently begun to understand the dynamics of these communities.Because of the revenue streams that virtual worlds are now able to generate, this studyfocuses on the business model aspects of those communities. Business model literature has grown rapidly over the past five years and is helpful in understanding the challenges that VW developers and users are likely to face in their attempts to develop profitable businesses based on virtual property. Contributions from scholars in business models can be divided into three areas: studies that focus on single factors to highlight their importance, studies that identify several elements that make a business model successful, and studies that identify business model components.One of the reasons why we want to focus on the business model aspects of this industry is because of its large economic potential. Even with its relatively low adoption percentage in China, the industry is already generating large revenues. We thus want to understand how the industry has evolved and how it will be able to generate further growth. The business model literature is quite rich and sometimes overwhelming. In many instances scholars have tended to emphasize some aspects over others and many of their models have involved static analysis of the components that the authors believe affect the economic success of companies. These static models are, to a certain extent ineffective when we are analyzing an emerging industry, as they have to go through many challenges before they have a viable business model. MacInnes (2004a) provides a four stage dynamic business model framework that takes into consideration the dynamic aspects of an evolving industry. The model was designed specifically for emerging industries such as the Chinese online game market.2.1. The dynamic business model frameworkThe dynamic business model framework was designed to take into consideration the evolution that businesses experience as they become more knowledgeable about their industry. This is particularly true for business segments that are just emerging as is the case with virtual world game developers/operators. The model is composed of four interrelated stages. Fig. 1 shows the different stages.Fig1 Dynamic business model framework for emerging technologies.The factors that affect the success of a company’s b usiness model at its early stages are different from those affecting the business at a more mature stage. In the first stage technical issues are of greatest importance. In the second stage environmental factors such as law and adoption should be considered. In the third stage developers can begin to incorporate traditional revenue model factors. The fourth stage focuses on factors that will sustain the business.Corporate and user models around virtual communities are beginning to emerge and companies still have many elements to work out. This section addresses the factors that other scholars have identified in each of the four stages that contribute to the success of a business model. Based on these factors it is possible to specify the challenges that these virtual worlds will face as they move through different stages of development.2.1.1. First stage: technological factorsIn the early stages of technological advance, technical factors are crucial to the success of the business. These technical factors are those that are inherent to the product or service being sold. It should be noted that in the information field many businesses emerge from technical innovations. Thus finding a business model that allows them to commercialize such products is the natural progression to their efforts. Unfortunately sometimes the technology is not entirely ready to be launched commercially and these issues need to be dealt with before the firm can concentrate on revenue models.2.1.2. Second stage: environmental factorsMany of the technical aspects faced in the first stage of business models have been overcome. VWs are now in the second stage where they have to overcome environmental factors. Environmental factors include legal, societal, and general economic limitations.This is a stage that is generally overlooked because it is not until a technology has been commercialized that people might realize the problems that the technology could pose for society in general. A number of commercialized technologies, such as the VCR and some peer-to-peer networks, have had their survival challenged because of a legal problem or another negative impact on society or the economy. Vasilopoulou et al. (2002) point out that issues of regulation and policy are critical to the success of a business model. Similarly Schroeder et al. (2001) determined that lack of security, organizational, and legal issues are the most difficult to overcome when companies make the transition from a traditional business model to one centered on electronic commerce. The legal issues that both of these papers identify will also play a role in these businesses as it is not yet clear in a legal sense, for example, who owns property in VWs or whether the convertibility of virtual currencies gives VWs banking functions. As VWs appear to parallel the real world, governments may want to intervene when illegal activities occur or to protect assets if there is inflation.2.1.3. Third stage: revenue model concernsThe third stage of business model development focuses on traditional concerns such as revenue sources, customer value, costs, and infrastructure management. From the authors that have looked at single factors Wathne and Heide (2001) emphasize the use of strategies that increase switching costs as a way of maintaining customer loyalty, or look at a way of creating and maintaining communities within the context of the business as a way of supporting and enhancing the economic activity from a website. VWs have high switching costs as a result of the property and persona that a participant in such a community develops over time. They may find it costly to switch to another VW and have to begin another persona and develop new relationships. Wathne and Heide also suggest developing complementary products. Some companies running online games offer physical products that can be exchanged for their digital versions. Similarly other traditional factors that companies in the online game industry can consider at this stage, according to Amit and Zott (2001), include: (1) efficiency in the form of reduced transaction costs; (2) complementarities between technologies, activities and products; (3) lock-in through network externalities and high switching costs; and (4) novelty through new structures, content and participants. VWs provide novel features for their players and they are virtually limitless as users can add content, improving the richness of the experience. Among the most challenging factors that companies developing virtual worlds face are member development, community development, and asset management (Williams andCothrel, 2000). With some users developing their own businesses, developers lose some control.虚拟网络商业模式外文翻译文献。