新编剑桥中级module4
剑桥商务英语教程 unit4 The Place of Work
3. A: Excuse me , l’m looking for Mr. Tan. B: Is that Mr. Tan in R&D ? A: Er……yes , I think so. B: Oh, his office isn’t on this floor. It’s on the fourth floor. Go up the stairs and turn left. At the end of the corridor turn right. A: Up the stairs and left. Then right at the end of corridor. B: Yes, it’s opposite the photocopying room. Look, l’ve got to go up there myself. I’ll show you where it is.
Sentence structures
Asking directions
Excuse me . Where is the conference room? Where is the nearest shopping center from here? I am looking for the purchasing manager’s office. Can you tell me how to get to After-sales department?
The first floor underground地下一层 the second floor underground地下二层 Dispatch运送部门
corridor['kɒrɪdɔː] /terrace['terəs]走廊/楼顶阳台 hallway 门厅，过道 office/manufacture building办公楼/厂房、生产车 间 workshop车间/厂房 Show room/sample room展示间/样品间 warehouse/storage room仓库/储藏室 material room/rack物料间/货架 front desk/lobby前台/前台大厅 computer room电脑机房 video monitor/monitor room视频监控/监控室
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。
公司想把已停产的尾货打折处理掉。
公司要求你们对此提出建议。
你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理，选出sort out 区分，区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet 营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。
BEC中级Module_4
Vocabulary in Reading “How to delegate” (P40)
Writing: report
Organizational structure
Board of Directors
President
V.P. Finance
V.P. Sales
V.P. Marketing
V.P. H.R.
Reading Listening Pronunciation Speaking Writing How to delegate A bad delegator stress delegating A report
Why to delegate?
Management functions
How to delegate?
剑桥商务英语module4
commissioner n. 委员 [kə'mɪʃ(ə)nə] spokeswoman n. 女发言人 huge losses 巨大损失 resign n. vi. & vt. 辞职
garment n. 服装（成衣） ['gɑːm(ə)nt] clothing blockade 服装封锁 [blɒ'keɪd] in favour of 支持、赞成 disastrous adj. 损失惨重的，灾难的
To earn foreign exchange we must export. 要想获得外汇，我们必须出口。
competitor n. 竞争对手 The bank isn't performing as well as some of its competitors. 这家银行表现得不如几家竞争对手出色。 wholesaler n. 批发商 We're the largest furniture wholesaler in Illinois. 我们是伊利诺伊州最大的家具批发商。 warehouse n. 仓库 Warehouse clubs allow members to buy goods at wholesale prices. 仓储式会员店允许会员以批发价购买商品。
commissioner n. 委员 [kə'mɪʃ(ə)nə] the European Commissioner for External Affairs 欧洲委员会外事专员 police commissioner 警察局局长 spokeswoman n. 女发言人 A United Nations spokeswoman in New York said the request would be considered. 联合国的一名女发言人在纽约说，该要求会得到考虑。 huge losses 巨大损失 The stock market suffered huge losses. 股票市场遭受了巨大的损失 。
新编剑桥商务英语中级学生用书第三版module4答案
新编剑桥商务英语中级学生用书第三版module4答案1、Before leaving the village, he visited the old house _____ he spent his childhood. [单选题] *A in which(正确答案)B. whichC. to whichD at which2、Don’t read in bed. It’s _______ your eyes. [单选题] *A. good atB. good forC. bad atD. bad for(正确答案)3、Is there ____ for one more in the car? [单选题] *A. seatB. situationC. positionD. room(正确答案)4、The office building will be _______ a library. [单选题] *A. turned onB. turned upC. turned into(正确答案)D. turned off5、In order to find the missing child, villagers _______ all they can over the past five hours. [单选题] *A. didB. doC. had doneD. have been doing(正确答案)6、The red jacket is _______ than the green one. [单选题] *A. cheapB. cheapestC. cheaper(正确答案)D. more cheap7、31．A key ring is used __________ holding the keys. [单选题] *A．toB．inC．for (正确答案)D．with8、11．No one ________ on the island(岛). [单选题] *A．liveB．lives(正确答案)C．livingD．are living9、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful10、Medicines are to be taken according to the doctor’s advice. [单选题] *A. 发放B. 提取C. 配方D. 服用(正确答案)11、The paper gives a detailed（）of how to create human embryos (胚胎)by cloning. [单选题] *A. intentionB. description(正确答案)C. affectionD. effort12、Nearly everything they study at school has some practical use in their life, but is that the only reason _____ they go to school? [单选题] *A. why(正确答案)B. whichC. becauseD. what13、There are many beautiful _______ in the wardrobe. [单选题] *A. bookB. dresses(正确答案)C. cell phoneD. grocery14、We haven't heard from him so far. [单选题] *A. 到目前为止(正确答案)B. 一直C. 这么远D. 这么久15、If people _____ overanxious about remembering something, they will forget it. [单选题] *A. will beB. would beC. wereD. are(正确答案)16、_______, making some DIY things is fashionable. [单选题] *A. Stand outB. In ones opinionC. In my opinion(正确答案)D. Out of fashion17、My brother is _______ actor. He works very hard. [单选题] *A. aB. an(正确答案)C. theD. one18、Mrs. Green has given us some _______ on how to study English well. [单选题] *A. practiceB. newsC. messagesD. suggestions(正确答案)19、一Mary wants to invite you to see the movie today. 一I would rather she（B）me tomorrow. [单选题] *A.tellsB. told (正确答案)C. would tellD. had told20、Will you please say it again? I _______ you. [单选题] *A. didn’t hear(正确答案)B. don’t heardC. didn’t heardD. don’t hear21、The twins _______ us something about their country. [单选题] *A. told(正确答案)B. saidC. talkedD. spoke22、_______ travelers come to visit our city every year. [单选题] *A. Hundred ofB. Hundreds of(正确答案)C. Five HundredsD. Five hundred?of23、In crowded places like airports and railway stations, you___ take care of your luggage. [单选题] *A. canB. mayC. must(正确答案)D. will24、61．How is online shopping changing our way? ? ? ? ? ? life? [单选题] * A．of(正确答案)B．inC．onD．for25、What surprised me ______ was that he succeeded. [单选题] *A. most(正确答案)B. mostlyC. almostD. at most26、72．—? ? ? ? ? ? ? ? ? ? ? ??—Yes, please. I want a sweater. [单选题] * A．How muchB．Can I help you(正确答案)C．Excuse meD．What will you take27、I’ve _______ a job interview today. [单选题] *A. haveC. hasD. have gone to28、—Where are you going, Tom? —To Bill's workshop. The engine of my car needs _____. [单选题] *A. repairing(正确答案)B. repairedC. repairD. to repair29、26．—Mary, is this your pen?—No, it isn't. ________ is black. [单选题] *A．MyB．IC．MeD．Mine(正确答案)30、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisure。
BEC vantage module 4
The first thing is to … It’s a good idea to … You can do this by … Also remember that… My third tip is (never) to … Before we finish don’t forget … What might be be Words and Expressions
25.soft drink 26.spit out 27.target audience anic adj. 29.yoghurt n. 30.Shape yoghurt 31.fat-free adj. 32.artificial sweetener
软饮料（指不含酒精的饮料） 吐出 目标观众 有机的，天然的 酸奶 塑身酸奶 脱脂的，不含脂肪的 人工的甜味剂
Useful Words and Expressions
33.preservative n. 保鲜剂 34.colorant n. 色素 35.additive n. 添加剂 36.ingredients list n. 成分清单，成分列表 37.online complaints 网上的投诉表 form 38.promotion n. 促销，推广；提升，晋升 39.marketing n. 营销，市场营销 40.promotional gift 用于促销的赠品
新编剑桥商务英语伴侣用书
新编剑桥商务英语（中级） 同步辅导（第三版）
SUCCESS WITH BEC VANTAGE
电子课件
主 编 陈小慰 副主编 苏翊翔 编著 陈小慰 朱天文
LOGO
Module Four
BEC Vantage
Contents
剑桥英语第四单元中级.ppt
• Recommendations
In conclusion….. I would propose/ suggest that…… The findings clearly show that we should…
• REPORT ON visits to website and proposed marketing strategy • INTRODUCTION The aim of this report is to comment on the number of people visiting the company website in the last 3 months and propose a marketing strategy for the next 3 months. • FINDINGS over the last 3 months, the number of visitors has increased by 650. there are two reasons for the increase. First of all, we launched a newsletter for subscribers. Second in may we run a competition which was very popular.
• • • • • • • •
1. bits and pieces 2. a whole manageable project 3. rise to 4. deadline 5. update 6. lots of praise 7. helpful feedback 8. constructive criticism
• It is also a good idea to consider the typical income of the target customers. Their typical income can tell you the type of products or services they may enjoy. Your advertising campaign will be useless if you are aiming at people with the wrong income group. • In addition, don’t forget to make an investigation into what they read in order to select an appropriate type of advertising. If the target customer doesn’t log on the internet at all, launching your advertisement online will lead to nothing. Similarly, if the target customer doesn’t have the habit of reading newspapers, having your advertisement printed on the newspaper will surely be a waste of money.
新编剑桥商务英语中级unit4
新编剑桥商务英语中级unit4.2答案1、In the future, people ______ a new kind of clothes that will be warm when they are cold, and cool when they’re hot.（）[单选题] *A. wearB. woreC. are wearingD. will wear(正确答案)2、We are looking forward to _______ you again. [单选题] *A. seeB. sawC. seeing(正确答案)D. seen3、She found her wallet（）she lost it. [单选题] *A. where(正确答案)B. whenC. in whichD.that4、Some people were born with a good sense of direction. [单选题] *A. 听觉B. 方向感(正确答案)C. 辨别力D. 抽象思维5、—When are you going to Hainan Island for a holiday? —______ the morning of 1st May.（）[单选题] *A. InB. AtC. On(正确答案)D. For6、This is _________ my father has taught me—to always face difficulties and hope for the best. [单选题] *A. howB. whichC. that(正确答案)D. what7、We have _______ a double room with a bath for you in the hotel. [单选题] *A. boughtB. reserved(正确答案)C. madeD. taken8、We need two ______ and two bags of ______ for the banana milk shake.（）[单选题]*A. banana; yogurtB. banana; yogurtsC. bananas; yogurt(正确答案)D. bananas; yogurts9、His handwriting is better than _____. [单选题] *A. mine(正确答案)B. myC. ID. me10、Nearly everything they study at school has some practical use in their life, but is that the only reason _____ they go to school? [单选题] *A. why(正确答案)B. whichC. becauseD. what11、77．You can watch TV when you finish________ your homework. [单选题] * A．to doB．doC．to doingD．doing(正确答案)12、The storybook is very ______. I’m very ______ in reading it. （）[单选题] *A. interesting; interested(正确答案)B. interested; interestingC. interested; interestedD. interesting; interesting13、At half past three she went back to the school to pick him up. [单选题] *A. 等他B. 送他(正确答案)C. 抱他D. 接他14、Growing vegetables（）constantly watering. [单选题] *A. neededB. are neededC. were neededD. needs(正确答案)15、_______, Mr. Smith. [单选题] *A. Here your tea isB. Here is your tea(正确答案)C. Here your tea areD. Here are your tea16、33．Will Mary's mother ______ this afternoon? [单选题] * A．goes to see a filmB．go to the filmC．see a film(正确答案)D．goes to the film17、I _______ seeing you soon. [单选题] *A. look afterB. look forC. look atD. look forward to(正确答案)18、It is reported that the fire caused serious（）to that school building. [单选题] *A. damage(正确答案)B. destroyC. harmD.hurt19、Every means _____ but it's not so effective. [单选题] *A. have been triedB. has been tried(正确答案)C. have triedD. has tried20、The bookstore is far away. You’d better _______ the subway. [单选题] *A. sitB. take(正确答案)C. missD. get21、He prefers to use the word “strange”to describe the way（）she walks. [单选题] *A. in which(正确答案)B. by whichC. in thatD. by that22、She was seen _____ that theatre just now. [单选题] *A. enteredB. enterC. to enter(正确答案)D. to be entering23、We _______ play basketball after school. [单选题] *A. were used toB. used to(正确答案)C. use toD. are used to24、—Where did you get the book?—From my friend. I ______ it three days ago. （）[单选题] *A. lentB. borrowed(正确答案)C. keptD. returned25、He often comes to work early and he is _______ late for work. [单选题] *A. usuallyB. never(正确答案)C. oftenD. sometimes26、The little girl held _____ in her hand. [单选题] *A. five breadsB. five piece of breadsC. five piece of breadD. five pieces of bread(正确答案)27、______ in the library. （）[单选题] *A. Don’t smokingB. No smokeC. No smoking(正确答案)D. Doesn’t smoke28、It’s raining outside. Take an _______ with you. [单选题] *A. cashB. life ringC. cameraD. umbrella(正确答案)29、Look at those black clouds! Take ______ umbrella or ______ raincoat with you. （）[单选题] *A. a; anB. an; a(正确答案)C. an; anD. a; a30、--What’s the _______ like today?--Cloudy. [单选题] *A. skyB. airC. landD. weather(正确答案)。
剑桥商务英语中级完整笔记（词汇）
剑桥商务英语中级完整笔记（词汇）第一篇：剑桥商务英语中级完整笔记(词汇)《新编剑桥商务英语中级》-Vocabulary Unit 1a Teamwork toiletries：n.化妆品厂、清洁、化妆用品公司 major brands：主导品牌expatriate：n.旅居海外的，移居国外的creative thinking：创新思维a survival course：生存技巧培训课程profile：n.简介、小传、概况simulation：n.模拟训练go for profit：追求利润behind schedule：进度落后于计划stick to the schedule：严格按计划进行Unit 1b Communication exceed：v.超越、胜过over-estimate：vt.过高的估计manageable：adj.便于管理understate：vt.轻描淡写的说 seminar：n.研讨会、讨论会management：n.（企业、机关的）管理人员follow-up evaluation：后续评估 deadline：n.最终期限complimentary ticket：免费赠送的票Self-study and Exam practice have everything to do with：与…关系密切curriculum vitae：个人简历、履历，简称CVhuman factor：认为因素 aggressive：adj.咄咄逼人的、好斗indicate：vt.显示、表明Unit 2a Entertaining customer satisfaction form：顾客满意、情况问卷表complete the form 填写表格questionnaire：n.调查表、问卷criteria：n.标准（为criterion的复数形式）atmosphere：n.氛围attentiveness：n.殷勤、周到value for money：物有所值程度enhance：vt.提高、增加mezzanine：n.（尤指介于一层与二层之间的）中层楼reasonable prices：合理的价格interior design：室内装修group dining：团体用餐catering requirement：餐饮要求tour groups：旅游团corporate events：公司社交活动wine tastings：品酒会steak：n.牛排 company presentations：公司业务报告会business trip：公务旅行vegetarian：素食者call in：顺路到某处 alike：adv.一样的，相似的 evolve：逐渐发展或完成 pride ourselves on/upon：为…感到骄傲along with：同…一道be of importance：具有重要性to cater for：提供餐饮服务，接待gently：adv.轻轻地，小心地 strive：为获得…而努力奋斗concept：n.概念，观念，想法distinctive：adj.与众不同的 suitable：adj.舒适，合适memorable：adj.难忘的 tourist：n.游客，观光客awful：adj.糟糕的，恶劣的Unit 2b Corporate hospitalitycorporate hospital：商务接待，企业社交tip：n.技巧，窍门，忠告be in need of：需要mention：v.提起，说起 social setting：社交场合 in due course：经过一段时间，到适当的时候poor timing：不合事宜trade fair：贸洽会teenage：adj.少年的 prospect：n.可能的，潜在的顾客hook：钩子，吸引人们兴趣或注意力的方式a fact-finding mission：情况调查，实地考察substantial：adj.重大的，有影响的fortunately：adv.幸运的concern：v.对…有印象；n.担心sociable：adj.好交际的，喜欢与人交往的ensure：v.确保，保证rugby：n.（英式）橄榄球intimate：adj.亲密的；n.至交，密友ability：n.能力，技能，本领purposeful：adj.有清晰目的，有明确目标chit-chat：n.（非正式）聊天，闲谈disposal：n.丢弃，处理therefore：adv.因此，所以see…as：把…看作lie in…：（原因、兴趣、答案等）在于…stand around：闲站着 add up to：意味着，说明whisper into his ear：在某人耳边低声说话in term of：从…的角度来看，就…而言in due course/time：经过一段时间，到适当的时候Self-study and Exam practice continental breakfast：欧式早餐bilingual applicants：具有双语能力的申请者end-of-year party：年终聚会job advertisement：招工广告marketing secretary：营销部秘书P.A.（Personal Assistant）：私人助理administrative support：行政管理上的支持secretarial skills：文秘技能up-to-date information technology：最新的信息技术communications skills：沟通能力，交际技能science marketing assistant：科技营销助理an internal recruitment policy：内部招工政策official working hours：正式的工作时间long-term employment：长期雇用production manager：生产经理work overtime：加班take legal action against：对…提出诉讼 settle the dispute：解决纠纷 secretarial and administrative staff：文秘及行政人员unforeseen circumstances：难以预料的情况meet agreed delivery dates：按约定的日期准时送货place your order with：向…定货outlet：n.代销店，专卖店legal advisers：法律顾问established customers：老顾客bring…up：把…提出来give…priority：优先考虑，处理某事a backlog of orders：积压的订单at one’s disposal：由…自由支配be popular with ab.：为惯用搭配，深受喜爱on…basis：在…基础上look forward to sth.：期盼，盼望price前一把用介词atvalue for money：物有所值cater for：承办an overview of…：对…的概述call in：来访call by: 顺道访问推迟到某个时间用postpone till/until…a long way from：离…还差得很远Unit 2 Customersreorganise：n.改组，改编loan：n.银行贷款forecast：n.预测consume：v.消费，消耗venture：n.风险项目warranty：n.（产品的）保证书oval：椭圆形finalise：v.确定，最后定下backlog：n.积压未办的事情substantial：adj.重大的，可观的，坚固的，有影响的Unit 3a Ordering goods mail order company：邮购计划headquarters：n.（公司）总部catalogue：n.商品目录单recommendation：n.推荐信、建议item：n.产品、货物in standard length：标准长度的 article：n.商品、项目measurements charts：尺寸图knitted skirts：针织裙子vendor：n.销售商asap（as soon as possible）尽快Unit 3bCash flow cash flow：现金流向、现金流量，现金流动cash flow gap：现金流量差额case study：案例分析final payment：最后付款bar chart：柱形图down payment：订金bill：vt.要求支付…的费用remainder：n.剩余物early settlement discount：提前付款折扣labour cost：劳动力成本credit terms：信用期限、信用条件outstanding：adj.剩余的 outstanding balance：剩余金额order books：订货薄a shortage of cash：现金短缺turnover：n.营业额financing costs：筹措成本cash on delivery：货到即付款margin：n.利润 inventory：n.库存、存货penalty：n.处罚、罚款potential customer：潜在客户hard sell：强行推销flat management culture：扁平化的管理结构Self-study and Exam practice workmanship：（尤指精细的）工艺，手艺negotiate：v.谈判，商定retail：v.零售detail：n.细节deliver：v.把…送往delivery：n.送货measurement：n.长度，高度gap：n.缺口，差距forecast：n.预测，预报settlement：正式协议penalty：n.惩罚，处罚charge：n.费用，v.收费potential：adj.潜在的，可能的n.潜在性，可能性grant：n.给予，准予patient：adj.有耐心的，忍耐的patience：耐心，忍耐familiar：adj.熟悉的average：adj.平均的lack：n.v.没有，不足，缺乏aggressive：n.好斗的，雄心勃勃的furthermore：adv.而且，不仅如此however：然而，不过，但是sector：n.（尤指商业、贸易等的）部门，行业accordion：n.手风琴for instance：例如combination：组合，联合promotional：（电影、活动等）旨在推销（宣传）的 combine：v.（使）组合 equally：adv.相同的，相等的 equalize：v.使相等的equality：n.平等segment：n.部分alternate：adj.轮流，交替cable：n.电缆，缆绳forthcoming：adj.即将，到来demonstrate：v.证明，证实flatter：v.奉承，讨好，感到荣幸cash on delivery：货到付款credit terms：信用期限，信用条件interest on…：…的利息，习惯用onpay for…：支付…的费用，用介词forpay in cash：in表示付款方式，以现金形式price…at：以…的价格，习惯用介词atcost of labour：劳动成本as down payment：作为订金outstandingbalance：剩余金额days net：净30天early settlement discount：提前付款折扣penalty charge：罚款Unit 3 Commerce currency：n.货币paying-in slip：【英】（银行）存款单payee：n.收款人deduct：v.减去，扣除transaction：n.交易，事务counterfoil：n.存根adviser：n.顾问interest：n.利息cashier：n.出纳deposit：n.定金，首付dividend：n.股息，红利deductible：adj.减去haulage：n.货运业，货运费consignment：n.托运的货物margin：n.页边，空白courier：n.（递送包裹或文件的）信徒logistic：n.后勤；逻辑custom duty：关税 overdraft：n.透支额Unit 4a Brand power selling point：卖点environmental-friendliness：n.对环境无害，有环保的特点user-friendliness：n.用户使用方便kitchen appliances：厨房用具competitive advantage：竞争优势diversify：vt.多样化经营，增加产品种类own-label clothing：贴（名牌超市）自己品牌的服装saturate：vt.使饱和supermarket chains：连锁超市industry analyst：行业分析家cut-price：削价出售retail food marker：食品零售市场mortgage：n.住房按揭，抵押margin：n.利差，赚头boost profit：提高利润estate agent：房产商bonus points：（消费积分）loyalty scheme：忠实（顾客）奖励计划voucher：n.优惠，奖券interest rate：利率incentive：n.刺激，鼓励reputation：名誉、名望gradually：adv.逐渐的，逐步的 eventually：adv.终于、最终survey：n.调查、审视combine：v.组合，综合outlet：n.专卖店、分销店fixed rate：固定利率banking on a Brand：bank on既可解释为“依赖…获利”，也含有“对…抱有信心”。
中级 新编剑桥商务英语听力部分
LISTENING SCRIPTSModule 11.1 Working from home (page 8)I=Interviewer M=MichelaI OK,Michela.You work from home now.Can you tell me about a typical day?M Sure, I always get up around seven and the first thing I do is get the kids ready for school.I take them at eight thirty and thin I always start work at nine.I Do you ever have a day where you decide to have the morning off and start work later?M No,you can’t do that.It’s important with home-working to have a timetable and stick to it.If you end up watching TV or doing the cleaning then it isn’t for you.So I have lunch at twelve and finish work at two thirty to get the children.I Was that why you gave up your office job?M Yes,I wanted to spend more time with the children.It gives me more flexibility.Sometimes I need to work in the evening but usually it isn’t a problem.I So how long have you been doing this kind of work?M For about five years.I’ve been with the same company since I left school but with the Internet and technology it’s easy now to be at home.I So your employer doesn’t mind.M No.It means the company saves money on office space and as long as I get the work done,they’re happy.Sometimes I still fo into work to meet clients and so on.For example,I’m going in nearly every day this week because we have visitors from another company and I can’t really invite them over to my house.Besides,the gossip and the news with my colleagues.I miss that side of going into work every day.I Is there anything else you miss?M Ermm.No,not really.And I’ll tell you what I really don’t miss and that’s having to spend two hours commuting on the bus and train every day. . .1.2 Starting a conversation (page 11)Conversation 1R=Richard W=Woman M=MarekR Hello?W Hello,Richard.I’d like to introduce you to Marek.R Oh,yes.Hello,Marek.How do you do?Nice to meet you at last.M Hello,Richard.Pleased to meet you too.W Oh,do you two know each other already?M Well,we’ve spoken on the phone a few times.R But we’ve never actually met.Anyway,take a seat.Would you both like a coffee? Conversation 2A Would you like a coffee?B Oh,thanks.A Milk?B Yes,please,and a sugar…thanks.A So have you enjoyed this morning?B Yes,it was very interesting.The first speaker was particularly good.A Is this your first time at one of these events?B Yes,it is.And you?A No,I’ve been coming for years.The company pays and if the location is good then I come.I remember the best year we had was in Monaco…Conversation 3M=Marie W=WomanM May I join you?W Sure.M You’re a colleague of Martin Obach,aren’t you?W That’s right He works in our Barcelona office.How do you know him?M We were both at Elcotil together.He left about a year before me.W Oh,are you Mandy?M Marie.W Marie.That’s right.Sorry,I knew it began with an M.Yes,Martin said you were doing this course and that I should say hello…Conversation 4A Well,this is nice.B Well,it’s quite simple but the food is vey traditional and it’s popular with the locals.On Sundays I often bring the family here.A That’s nice.How many children do you have?B Two.Twinks.A boy and a girl.They’ve just started school.A Wow.Twinks.B And you?A No,not yet.And have you always lived in Lille?B Yes,most of my life.I worked in Paris for a while and in your country,of course.But all my relatives are here.What about your family?A Oh,they’re spread out.I see my parents from time to time but my sister lives in Norway with her husband so we don’t get together much.Anyway,I know your company is looking for a partner on this Thai project.B Yes.Is that something you might be interested in…1.3 Exam spotlight (page 15)E=Examiner C=CandidateE And where do you live exactly?C I’m from a small town in northern Switzerland but at the moment I’m studying for a business degree so I live in Zurich.E What types of business are most successful in your town?C Err,well,I suppose that tourism is quite important to the area and there are many small farms so agriculture also.Zurich,where I study,is more famous of course for banking and financial services.E How is working life changing in your country?C Sorry,can you repeat the question,please?E Yes,how is working life changing in your country?C I think that more and more people are moving to the cities or they are commuting in every day.In my opinion, the biggest change has come from technology-but then that’s probably true everywhere,not just in my country…Module 22.1 Benefits and incentives (page 16)Speaker 1 It’s great because usually it means my wife can use the one at home and we even take mine away at weekends.I work for quite a relaxed company and they don’t seem to mind how I use it for leisure.Speaker 2 I thought it wouldn’t change the way I worked after the first six months but as they got older it actually became more complicated with getting them to school or if they wanted to do activities in the afternoon.But my boss has been really good about it and some days I can do a half a day if I want and then I might work later on other days-or I take work home,which I don’t like doing,but it’s the only way…Speaker 3 It’s actually the law now so they had to let me have it. It was only two weeks but at least I had time to help my wife out.Mind you,after all the late nights and crying I was really happy to get back to work for a while and have a rest!Speaker 4 I’ve just been promoted from Assistant IT Technician to Chief Operational Network Administrator.It means I get a bit of a pay rise and new business cards with my name on.I’m not sure if I get my own office though.Speaker 5 The problem for me is that I won’t have enough to live in when I’m 60 and I can’t afford a private plan.So I’ll probably try and keep working for a few more years,and anyway,I heard the government is planning to raise the age of retirement…2.2 Presentations (page 20)Extract 1 Good morning and thanks for coming.Today I’d like to tell you about the world’s largest document management company.With a turnover of nearly sixteen billion dollars the Xerox Corporation develops and markets innovative technologies with products and solutions that customers depend upon to get the best results for their business.In my brief presentation we’ll begin by looking at some of the key figures behind the company’s success and how the company is structured.Then I’ll give an overview of Xerox around the world and finally I’d like to talk about some of the trends affecting our market and it s future growth.If you have any questions,I’ll be happy to answer them at the end.So,here you can see,the turnover for last year was nearly sixteen billion dollars,with a final income of 978 million dollars.We operated from our v headquarters in Rochester New York State in 160 countries with 55,000 employees,with over half of those in the USA.This next chart shows you how the corporation is split into four divisions.First of all,there’s Xerox Global Services…Extract 2 And finally there’s Xerox Innovation with five centres in the United States,Canada and Europe.Note that six percent of revenue was dedicated to researchand development last year as the key part of our mission statement is,and I quote,`to help people find better ways to do great work.`OK,let’s move on to look at Xerox around the world in a little more detail.Take a look at this chart,which shows revenue by region.So about half our revenue is from the US market.Then Europe with over two.One thing I’d like to point out is…Extract 3 Finally,how is the market for the document industry looking?Well,it would be unrecognisable to the people who founded the original company in 1906 and even compared to the second half of the twentieth century.More and more offices are moving from black and white printing to colour and from paper documents to electronic documents.These are clearly the future opportunities and areas of growth in what is a total market worth an estimated 112 billion dollars…So that brings me to the end of my presentation.Thanks for listening.I hope it’s been of interest.Are there any questions?2.3 Pausing (page 21)Presenter Good morning/and thanks for coming./Today/I’d like to tell you about/the world’s/largest/document/management/company./With a turnover of nearly sixteen billion dollars/the Xerox Corporation develops /and markets/innovative technologies/with products and solutions/that customers depend upon to get the best results/for their business./In my brief presentation/we’ll begin by looking at/some of the key figures/behind the company’s success/and how the company is structured./Then/I’ll give an overview of Xerox around the world/and finally/I’d like to talk about some of the trends/affecting our market/and its future growth./If you have any questions,/I’ll be happy to answer them at the end./2.4 Intonation and stress (page 21)Presenter Good morning/and thanks for coming./Today/I’d like to tell you about/the world’s/largest/document/management/company./With a turnover of nearly sixteen billion dollars/the Xerox Corporation develops /and markets/innovative technologies/with products and solutions/that customers depend upon to get the best results/for their business./In my brief presentation/we’ll begin by looking at/some of the key figures/behind the company’s success/and how the company is structured./Then/I’ll give an overview of Xerox around the world/and finally/I’d like to talk about some of the trends/affecting our market/and its future growth./If you have any questions,/I’ll be happy to answer them at the end.Module 33.1 advice on franchisesT= Trainer M=ManT So. That’s the end of my talk. Are there any question? Yes?M Thanks for your talk. It was very interes ting. I’ve been thinking of starting my own business and I wondered what you thought of franchises.T That’s a good question. In general it’s important when you are thinking of becoming a franchisee to someone who likes to follow rules and have support from others. Entrepreneurs tend to be people who don’t like following tried and tested routes, so if you don’t like doing what other people want, then franchising isn’t for you.Secondly, I’d say make sure that the brand is strong and that it’s something you are interested in. For example, making and selling pizzas might be profitable but do you want to be doing it for the next five years? I also think you need to like hard work. People shouldn’t think that running a franchise is less work that being a sole trader.Finally, there’s the money. You still need start-up capital. This can be as low as five thousand pounds and as high as two hundred and thirty thousand pounds for a well-known brand like Domino’s Pizza…3.2 Planning a seminarRecorded message Thank you for calling Business Circle Conferencing. Please state your name and address. Then give the name of the event you’d like information on and we will send it to you immediately. Please speak after the tone.Ray Hello. This is Mr Ray Naunton. That’s N-A-U-N-T-O-N. I’m coming to the event next week called ‘Launching your business online’ and so you’ve already got my details. Anyway ,the reason I’m calling is that I won’t be able to arrive in time for registration and the buffet on the Sunday evening. My train doesn’t arrive until nine fifteen, so I’m going to take a taxi straight to the hotel. So I probably won’t get to the training centre until Monday morning. I hope that’s OK. Anyway it’s just to confirm that I will be there for the course. Oh, and c ould someone send me the schedule for the two days? You can email it to me at r dot naunton at worldsyouroyster dot com. Worldsyouroyster is all one word. That’s w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r. And all in lower case. Thank you.3.3 Planning a seminarKirsten Hello, Kirsten speakingVanessa Hi, Kirsten. It’s Vanessa. I’m just calling to check details for the group on Sunday evening.Kirsten Sure. Security are opening the room at three. Is that early enough?Vanessa Yes, the buffet won’t be setting up until four thirty so that’s plenty of time. I’ll get there at four and I don’t think anyone will be arriving before five. According to my records, we have twelve. Is that right?Kirsten Yes. Everyone has confirmed. Oh, that reminds me. We’ve had a mess age from Mr Naunton to say he won’t be here until after nine, so he’s checking straight into the hotel. There’s no point in inviting him to come after then, is there? I mean, I assume that we’ll have finished by nine.Vanessa By seven, I hope. Well, I ho pe they’ll have gone by then! If they want to get to know each other any longer, they can use the hotel bar.Kirsten Fine. I think that’s everything, then. Do you need me to be there?Vanessa No. There’s no point in both of us interrupting our weekend. It doesn’t need two of us.Kirsten Great. See you on Monday. Bye.Vanessa Bye.3.4 Leaving messageCall 1Hi, Vanessa. It’s Ralph again. Sorry, I forgot to ask earlier if you can send me details of next month’s seminars. I’ve got two people who re ally need some help with spreadsheets and accounting software. I remember you said that you had some computer courses planned. Anyway, send me details on those and anything else you have coming up. Thanks. Oh. You can email it to me if that’s easier. It’s R for Ralph. Dot. Hensher. At Henckel. That’s H-E-N-C-K-E-L dot D-E. Thanks. Bye.Call 2Hello. My name is Maria Monblot. The reason I’m calling is that I have a booking for next week’s business breakfast meeting. I’m afraid I won’t be able to attend but I would like to come to next month’s instead. I assume it is on the last Wednesday of the month as usual. Please confirm this. You’ve already got my number but just in case, it’s 768 4556.Call 3Hello. This is Jochen Anderson. I am booked in to run the seminar on design on the 25th. I’ve just received the schedule for the day and it appears that I am speaking at nine thirty. That isn’t what I agreed with you. We said I would be at eleven and that I would have ninety minutes, not one hour. You ‘ve also described it as a talk but I’m giving a workshop. Please get back to me about this as soon as possible. I’ll be in my office between two and five o’clock.Call 4Hi, Vanessa. It’s Kirsten. Just to let you know that Jochen Anderson is trying to get hold of y ou. He left message on my home number to say he isn’t happy about the schedule for the 25th.I haven’t got the details with me so I can’t help really. I’m sorry, but can you call him back? He only needs the time changing and something about title. I’m sure one of the other speaker won’t mind changing. You know what he’s like. See you tomorrow.Call 5Hello. This is Bryan in security. I’m returning your call about having the building open on Sunday. I’m just calling to say that’s fine. I’ll be here at midday anyway so it’ll be OK for three o’clock. If there’s anything else you can call me any time on my mobile. It’s 07786 678 8890.3.5 Taking notes and messagesVanessa Hello, Business Circle Conferencing.Jochen Hello. Can I speak to Kirsten, please?Vanessa I’m sorry, she’s not here today. My name’s Vanessa. Can I help you?Jochen This is Jochen Anderson.Vanessa Oh, hello, Mr Anderson. Kirsten said you phoned and I tried calling you at your office. Jochen Well, I’m on my mobile. Anyway, it’s about the schedule for the training event. It isn’t what we agreed.Vanessa Sorry, let me check. So that’s the event on the 25th.Jochen That’s right. And it says I’m speaking at nine thirty.Vanessa And you’re supposed to be speaking at eleven. Yes, well I’m sure we can change it. Jochen Yes, but actually I think the afternoon would be better. After lunch. Can I speak at two pm? Then I can arrive in the morning.Vanessa I see. So that’s two in the afternoon. I’ll have to check with another presenter a nd thencall you back. Could you give me your mobile number?Jochen Certainly. It’s 0778 890 8895.Vanessa Let me read that back to you. 0778 890 8895.Jochen That’s right.Vanessa I’ll call you back in about an hour.Jochen Good. Thank you.3.6 Exam spotlightN=Narrator M=Man W=WomanN Part one. Question 1-12.You will hear three telephone conversations or messages. Write one or two words or a number in the numbered spaces on the notes or forms below. You will hear each recording twice. Conversation One. Question 1-4.Look at the form below. You will hear a woman telephoning about a problem with her subscription to a business magazine. You have fifteen seconds to read through the form. Now listen, and fill in the spaces.M Thank you for calling Business Monthly. Please state your name, the name of your company or organisation and your address. If you already have a subscription with us please give your subscription number and the reason for your call.W Hello. This is Cynthia Perkins – that’s P-E-R-K-I-N-S. I’m the research manager at RA VE solution. That’s R-A-V-E solutions. You’ve got our address on record. I’m calling about our current subscription. The number is IL0378JUL. We paid for twelve issues but we’ve only received eleven. Please send the June edition of the magazine. Thank you very much.N Now listen to the recording again.3.7 Exam spotlightN=Narrator T= Tom M=MariN Conversation Two. Questions 5-8.Look at the form below. You will hear a man telephoning a product company about a training video. You have fifteen seconds to read through the form. Now listen, and fill in the spaces.T Hello, this is Tom Yishan from Bright Star publishing. Could I speak to Mari Jones-Lumley, please?M Speaking. Hello, Tom. How are you?T Fine, thanks. Look, Mari, it’s about this training video you’re making for us.M Oh no, what’s happened?T No, don’t worry. Everything’s fine. It’s just that you know you wanted to film in the printing factory, if you could. Well, I spoke to the ma nager and that’s OK with them expect that the dates we agreed aren’t convenient for them. They want to know if you can put it back by ten days.M I’d normally say yes, Tom, but we’ve already postponed this twice. I can’t go on telling my team to cancel. Anyway, I think we have another project then.T I’m really sorry, Mari, but it’s out of my control.M OK. Can you check with the printing manager if two weeks later would be OK and I’ll haveto with my people.T Two weeks? So that’s the 25th.M Right.T No problem. I’ll try and call him now and get back to you to confirm.N Now listen to the recording again.3.8 Exam spotlightN=Narrator P=Personnel Assistant R=RachelN Conversation three. Question 9-12Look at the form below. You will hear a woman telephoning another department in her company about a job applicant. You have fifteen seconds to read through the message pad. Now listen, and fill in the spaces.P Hello. Personnel.R Hello, this is Rachel in IT. It’s about the application of that new graduate which Michale sent over. Can I have a word with him?P Sorry Rachel, he won’t be in till tomorrow, but you can leave him a message.R Thanks. I’m afraid I’ve got a problem with the application form. Rufus has done his diploma in IT at t he local college but he hasn’t filled in the section on references. I really need to speak to his tutor. Can Michael get hold of the contact details for him – his telephone number or email will do.P OK. Is that all then?R Err, I also need to know when Michael has scheduled him for interview. I think it might be tomorrow but I’m not sure. If it is tomorrow, has somebody confirmed that with Rufus because when I spoke to him briefly yesterday, he didn’t seem to know anything about it.P Oh, dear. Well, I’ll give Michael your message and let you know.R Well, I’ll be in a meeting for the rest of the day so leave me a message about tomorrow, and someone had better ring Rufus and tell him he has an interview. And let me know long he thinks it will take. I’m pretty busy.P Right. Will do.N Now listen to the recording again.Module 44.1 Advertising on the webSpeak Imagine you have new product or new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or thousand pieces of paper and drop them from the sky over your town or city. Someone on the ground might pick one up and read it. Maybe two or three people. On the other hand the wind might blow them away.Now imagine doing the same thing but this time throwing them into the air with adverts for every other product or service in the world. You probably wouldn’t do it, would you? Well, unfortunately, that’s what it’s like to advertise on the Internet.Trying to make your product, service or website known to the rest of Internet community can be very, very frustrating. Not only making it known, but getting visitors to actually visit the site can seem impossible. But there are ways to overcome the impossible when advertising on the Internet, as long as you follow three rules.So, rule number one. The first is to remember that people use search engines. So whenever someone types in a keyword linked to your business, your site needs to appear in the top 50 or so listings in all of the major search engines. Any lower and no one will ever find you.My second rule is that it’s a good idea to spend some useful time and effort on getting your links on other sites. This is an excellent, though very time-consuming way to increase visitors. You can do this by sharing links with other companies, so they have a link on your site and you put one on theirs. Or perhaps through a site review which recommends your products. Also remember that the more links you have elsewhere, the more likely people are to find you through a search engine.My third trip is never to pay for advertising on the web. I think that unless you have a very good reason, it’s a waste of money. With so many ways to get free advertising, I’ve found very little reason to pay for things like banners to promote my site.So those are my three starting points for anyone thinking of web advertising. Before we finish don’t forget that a memorable domain name that people can easily type will help. Email campaigns can work and are an easy w ay to get traffic to the site, though it doesn’t last long. What might be better is to have a monthly newsletter, which people sign up for. I’ve found this to be very effective and more positive than sending spam. Then there are contest with prizes or anything free – maybe some software or cool graphics.Once you’ve got people visiting the site, keep statistics on how may people visit per day and how often people return to the site. In other words, find out who they are. How old they are. Where they come from. What they like doing in their free time. You can get this kind of information by asking them to subscribe to your newsletter, for example …4.2 A bad delegatorManager Hi, Harry. Sorry to bother you but I’m so busy. Could you help me? I know you’re busy too, but I have a meeting with the managing director tomorrow and I don’t have time to do the schedules for next week. I know you did them last time I was off sick, so I thought you could do them again. I don’t want to give you anything too difficult, do I? so if I give you this … sorry , I haven’t had time to sort through it but you’ll work it out. Ok, great. Sorry, must go. If you have any questions … err, ask Mary. I think she did the schedules last time I was on holiday so she can help too. Fine. Bye!4.3 Sentence stressCan I borrow your expertise in something?I’ve asked you because …Let me know how it’s going once a week, please.I’ll need a report on this with your findings and your recommendations.So, let’s go through this one more time to check it’s clear.One thing you might want to think about is …You’ve done a great job on this!I’ve got a job here that will really interest you …I’d like you to be in charge of all of it.What are you going to do?Feel free to call me if you have any questions.Can you give this priority because they need it as soon as possible?The deadline for this is next Thursday.Module 55.1 An interview with an art consultant(1)I I’d like to begin by asking you to imagine that I’ve been asked to find some art for my company’s offices .Where would I started ?AC Well,the first stage in selecting art is normally for one of our art consultants to visit you on site to assess the location,the size of the area and the style of the building ,and so on.I How much difference does it make where I actually put the paintings?AC A great deal.Art needs to be placed taking into account the function of a space.Different types of art are appropriate for different areas.Once we have an idea about what kind of work it is you do and how the space is used,then we begin to find artworks and present a selection of art for your business and building .We can do this on-site or you can visit our galleries.The whole thing is a two-way collaborative process.I So you already have the painting?AC Yes,or we can ask an artist to create works for your specific space.In this case,the client has some input but it’s important to remember when choosing workplace art that art is not your brand .If you ask the artist to emphasise your company image in some way,you’ll just end up with bad art.Either way ,you have an art consultant who oversees and project manages the production of any commissioned artwork,and makes sure it’s completed and installed on time and within budget.And that also includes fitting appropriate lighting and any other maintenance and fitting…\5.2 An interview with an art consultant(2)I One thing I don’t understand is how a company ever decides what to choose .I mean ,art is such a personal thing .How does anyone ever agree?AC Well,that’s true.I think it’s important that you don’t set up committees or anything .If you have a workforce of 300 and you ask everyone ,you’ll get 300 different answers.No,you need to keep it small.Just one or two people .But choosing art for your offices isn’t necessarily about choosing what the individual likes.The real benefits for a business are that the artwork gives a positive image to clients.I So what’s a typical type of art?AC It’s so varied but in general I suggest something strong and bold.If it’s just lightcolours that no one can really see,it’s pointless.You need art which shows your clients you have good taste and that you are successful.I I often go into buildings and look at modern art and think,’What is that?It isn’t of anything.No people .Nothing .’Why do so many companies choose it?AC There are a number of reasons ,other than the fact that the managing director might like it.You don’t want art that will offend anyone .So a painting of a man and a woman with no clothes on is a bad idea .Similiarly,a landscape or a painting of the countryside is the sort of thing you have in your living room at home and doesn’t look very corporate .Also the art needs to say what kind of company you are. Most companies want to give clients the message that says we’re modern and we’re planning for the future .A classical painting says we’re old and traditional .A painting by a young ,modern painter gives a more positive image .And remember ,it doesn’t have to be a painting .A sculpture in the reception area can be very effective ,for example.I Finally,all this must be very expensive .How does a company justify thousands of pounds on this kind of thing?AC It can be expensive but of course many people rent works from us-as little as ten pounds a week.It also means that if you change your mind after a year or so,it’s easy to change the piece .I That sounds like a good idea..5.3 Some opinions on artSpeaker 1 But what is it? Is that a head?Or is it an animal? I can’t see how that is art.I mean,it doesn’t look like anything real.Speaker 2 I agree with you that this is nice. It reminds me of being in a caféin somewhere like Paris but if you put it here no one will see it.It isn’t bold enough for this area.No ,we need something else.Speaker 3 This is beautiful but perhaps it would look better in someone’s office.It’s the sort of painting to help you relax.Speaker 4 Well,I’m not really the right person to ask . I never go to art galleries but this looks like what you see in cathedrals .It doesn’t tell you what our company is about.When people come into reception,they’ll think it’s a Roman temple ,not a hi-tech business.Let’s have something up-to-date.Speaker 5 This is quite good for reception because it shows a man thinking ,which is quite a good image for our company .It says to the visitor that this is a company with ideas .That we’re constantly considerating the future…5.4 Report on a meetingRS OK.Point one is about the conference,It starts on the 8th but I think someone should go out early on the 6th.What do you think ,Hugo?HS Sorry,but I did that last year and sat around for a day .There was a really nothing to do.I think if we go early it shouldn’t be until the 7th.It really isn’t worth it.RS OK,that’s fine ,Do you agree,Dahlia ?DZ Sure .Do you want me to go?。
商务英语中级BEC Vantage Module4
Discussion
环亚琅文现代英语 Longwin Modern English
Module 4
4.1 Advertising 4.2 Delegating 4.3 Reading test:Part 4
环亚琅文现代英语 Longwin Modern English
4.1 Key words
1.advert 2.target customer 3.word of mouth 4.mailshots mercial 6.spam 7.banners
8.newspaper adverts 9.brochures 10.sample 11.techniques 12.irritate 13.anti-virus 14.leaflet / flyer
环亚琅文现代英语 Longwin Modern English
advertise advertising
advert
advertiser advertisement
环亚琅文现代英语 Longwin Modern English
Types of advertising
环亚琅文现代英语 Longwin Modern English
环亚琅文现代英语 Longwin Modern English
Delegating effectively: Get the ball rolling. Don’t take refusals personally. Delegate the objective, not the procedure. Be prepared to train your helper. Allocate the resources necessary to complete the task. Understand that your helper can only do one thing at once. Be patient. Be prepared for likely difficulties. Recognize your helper when it counts. Say ‘Thank you’.
新编剑桥BEC中级件 4advertising
IV. Oral Practice
Practice to give tips and advice
4
Background information
Commercial Advertising {商业广告} is also known as profit-making commercial advertising or financial advertising, in terms of profits for the primary purpose of advertising
or pamphlets
['pæ mflit]
calendars
Magazin e
ቤተ መጻሕፍቲ ባይዱ
Leaflet (handout) advertising
Broadcast media 广播媒体
TV commercial
Internet advertising
搜索引擎优化 （Search Engine
Optimization）
• Advertising is an important means for business. It aims to make people aware of a product or service and favorably incline towards it. A manufacturer can amplify the demand of a product by advertising widely.
brand goodwill
What is the function of advertising ?
• Advertising is an important part of marketing . Very few companies are able to sell a product without advertising. It is possible but very unlikely.
新编剑桥商务英语中级课件 BEC Module 4
Module 4 Business Topic
4.1 Advertising 4.2 Delegating 4.3 Reading test
• 4考虑到在缺乏经验的情况下，他们的工作 已算是做得相当不错了。 Given that they’re inexperienced,they’ve done a good job.
Given the government’s record on unemployment,their chances of winning the election look poor.
• • • •
Conglomerate 综合商社 Pilot project 试点项目 Cofco 中粮公司 Minutes 会议记录
• Planning the seminar of Cofco Conglomerate Present:Manages of all branches and subsidiaries overseas Agenda: 1.Briefing on pilot project 2.Problems to be settled 3.Future development 4.Chinese characteristics
4
• • • • • • • 1 2 3 4 5 6 7 could needn’t should must should couldn’t mustn’t
6
• Do the exercise.
8 Reading
新编剑桥商务英语module 4精编版
2. _T_V__c_o_m_m__e_rc_i_a_ls__ reach millions of people but they are so expensive.
3. I tend to listen to my friends’ recommendations more than anything else so __w__or_d__o_f_m__o_u_t_h__ is probably the most effective.
4. People use b_r_o_c_h_u_r_e_s_ less and less because they can just go online if they want to find out what’s available.
5. It’s great when you get a frees_a_m_p_l_e because you can really see what it’s like.
Listening script
Speaker: Imagine you have a new product or a new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or a thousand pieces of paper and drop them from the sky over your town or city. Someone on the ground might pick one up and read it. Maybe two or three people. On the other hand the wind might blow them away.
剑桥商务英语中级4
剑桥商务英语中级4.2delegating答案1、I gave John a present but he gave me nothing_____. [单选题] *A.in advanceB.in vainC.in return(正确答案)D.in turn2、The Spring Festival is on the way.Many shops have _______ huge posters with the word sales. [单选题] *A. put up(正确答案)B. put onC. put outD. put off3、Don’t talk _______. Your grandmother is sleeping now. [单选题] *A. happilyB. nearlyC. loudly(正确答案)D. hardly4、One thousand dollars a month is not a fortune but at least can help cover my living（）. [单选题] *A. billsB. expenses(正确答案)C. pricesD. charges5、If you pass your exams, we’ll have a party to celebrate. [单选题] *A. 宣布B. 发表C. 解放D. 庆祝(正确答案)6、Can you give her some ______ ? [单选题] *A. advice(正确答案)B. suggestionC. advicesD. suggest7、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)8、The trouble turned out to have nothing to do with them. [单选题] *A. 由…引发的B. 与…有牵连C. 给…带来麻烦D. 与…不相干(正确答案)9、Tony is a quiet student, _______ he is active in class. [单选题] *A. soB. andC. but(正确答案)D. or10、You could hardly imagine _______ amazing the Great Wall was. [单选题] *A. how(正确答案)B. whatC. whyD. where11、What’s your _______ for the coming new year? [单选题] *A. playB. plantC. plan(正确答案)D. plans12、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher13、She’s _______ with her present _______ job. [单选题] *A. boring; boringB. bored; boredC. boring; boredD. bored; boring(正确答案)14、I always get ______ grades than he does, so maybe I should help him more.（）[单选题] *A. bestB. better(正确答案)C. goodD. well15、6．Hi, boys and girls. How are you ________ your posters for the coming English Festival at school? [单选题] *A．getting onB．getting offC．getting with (正确答案)D．getting16、—_____ are the Olympic Games held? —Every four years [单选题] *A. How longB. How often(正确答案)C. How soonD. How far17、Which is _______ city, Shanghai, Beijing or Chengdu? [单选题] *A. largeB. largerC. largestD. the largest(正确答案)18、—Can you play tennis? —______, but I’m good at football.（）[单选题] *A. Yes, I can(正确答案)B. Yes, I doC. No, I can’tD. No, I don’t19、( ) ________ large the library is! [单选题] *A. WhatB. What aC. How(正确答案)D. How a20、I _______ Zhang Hua in the bookstore last Sunday. [单选题] *A. meetB. meetingC. meetedD. met(正确答案)21、The house is well decorated _____ the disarrangement of a few photos. [单选题] *A. exceptB. besidesC. except for(正确答案)D. in addition to22、My dog is very _______. It is safe to touch it if you want to. [单选题] *A. luckyB. deliciousC. friendly(正确答案)D. helpful23、一Mary wants to invite you to see the movie today. 一I would rather she（B）me tomorrow. [单选题] *A.tellsB. told (正确答案)C. would tellD. had told24、Mrs. Green has given us some _______ on how to study English well. [单选题] *A. practiceB. newsC. messagesD. suggestions(正确答案)25、For the whole period of two months, there _____ no rain in this area. Now the crops are dead [单选题] *A. isB. wasC. has been(正确答案)D. have been26、If you do the same thing for a long time, you'll be tired of it. [单选题] *A. 试图B. 努力C. 厌倦(正确答案)D. 熟练27、79．On a ________ day you can see the city from here. [单选题] *A．warmB．busyC．shortD．clear(正确答案)28、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting29、Three ______ died of water pollution last winter. [单选题] *A. hundreds of villagersB. hundred villagers(正确答案)C. hundreds villagersD. hundred of villagers30、The Internet is an important means of（）[单选题] *A. conversationB. communication(正确答案)C. speechD. language。
新编剑桥商务英语module-4教学内容
not seen for long people remember the advert but not the product people can also spread bad news
expensive to produce and send out to your target market
2. _T_V__c_o_m_m__e_rc_i_a_ls__ reach millions of people but they are so expensive.
3. I tend to listen to my friends’ recommendations more than anything else so __w__o_rd__o_f_m__o_u_t_h__ is probably the most effective.
2. His first piece of advice is to ________. A. make sure people find you on the search engine. B. make sure people visit the search engine. C. set up a search engine.
Module 4
4.1 Advertising
Types of advertising
A
Vocabulary
B
Advertising on the web
Listening
A short
C
presentation Speaking
D
Advertising standards
Reading
Vocabulary: Types of advertising
剑桥BEC真题中级第四辑口语解析汇报(Part 2 Mini Presentation
第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation●Audience●Equipment needed【思路点拨】主题要点原因Planning a presentation 已给要点Audience 听众Presentation style 演示的形式Equipment needed 需要的设备Smooth process of presentation演示过程流畅补充要点Researching the topic 对题目的研究Presentation quality 演示质量Presentation skills 演示技巧Presentation effect 演示效果【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least准备行动，待命 stand by 备用的 spare【句型点击】●回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about…●引起新话题About…. I think…That reminds me of…..Talking of…., I know…..【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic.A good preparation will make the speaker confident of his performance, which in turn will arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them. Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients●Experience●Reliability【思路点拨】主题要点原因Selecting an interpreter for a meeting with foreign clients 已给要点Experience 经验Work performance 工作表现Reliability 可信度Quality of work 工作质量补充要点Interpreter’s personality 口译员的性格Outcome of business 结果Interpreter’s qualifications 口译员的资格Eliminate unqualifiedapplicants去除不合格人员【词汇&短语】需要，要求 call for 正直；诚实 integrity积累 accumulate 忽视，未注意到 overlook环境，条件，情况 circumstance 核心 core结果 outcome 互动interaction准确的 accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related workexperience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice.A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】主题要点原因Introducing a new product range onto the market 已给要点Timing 时机Fate of the product range 产品周期Advance publicity 提前宣传Warming up the market市场预热补充要点Target customers 目标客户Followers of products 产品的跟随者Promotional events 促销活动Arouse customers enthusiasm激发顾客的热情【词汇&短语】产品系列 product range 结束，终结 terminate确保，担保 ensure 提前宣传 advance publicity在很大程度上 to a great extent 促销活动 promotional events不合时宜的 ill-timed 方向，定位 orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】主题要点原因Aiming to improve career prospects 已给要点Reading business articles阅读商务文章The latest business events 最新的商务事件Learning a foreign language Improve communication 有效的沟通学习一门外语补充要点Further education 继续教育Improved proficiency 提升熟练度Building an organic knowledge建立系统的知识体系Broadened horizon 扩展知识面【词汇&短语】职业规划 career prospect 保证 guarantee系统的organic 职业能力 proficiency开阔视野 broaden the horizon 语言能力 command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guarantees effective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed【思路点拨】主题要点原因Deciding how to transport goods 已给要点Destination 目的地Convenience 便利性Speed 速度Efficiency 效率补充要点Delivery and loading/ unloading发货和卸货Safety of the goods 保证货物安全Best offer 最佳报价Minimal cost 最低成本【词汇&短语】目的地 destination 运输中 in transit立即发货 prompt delivery 装货过程 loading process快递流通 fast turnover 最佳报价 best over【句型点击】In order to…With regard to…基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard todifferent distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken care of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【思路点拨】主题要点原因Purchasing new machinery 已给要点Level of automation 自动化程度Save labour 节省人力Maintenance requirement 养护要求Save cost 节约成本补充要点Quality 质量Productivity 生产力Safety 安全Save trouble 减少问题【词汇&短语】生产线 the production line 付款条件 payment terms由电脑控制的 computerized 严格检查 strict inspection提高效率 raise efficiency 全自动的 fully automatic极具清楚 crystal clear 假设出来的情况 hypothetical case【句型点击】We should aware of…My interest is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【思路点拨】主题要点原因Selecting a retail sales assistant 已给要点Previous experience 以往的经验Right of priority 优先权Appearance 仪表First impression 第一印象补充要点Communication skills 沟通能力Basic skills and qualities 基本技能和素质Customer contact 客户联系Future development 未来发展【词汇&短语】销售经理 sales manager 促进销售sales promotion推销潜力 sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】主题要点原因Contactingclients by telephone 已给要点Calling at the right time在合适的时间通话Be polite 礼貌待人Listening carefully认真聆听Be a good listener 善于聆听Respect your clients 尊重顾客补充要点Positive attitude 积极的态度Keep a harmonious relationship保持和谐的关系Details 细节问题Solve problems effectively 高效处理问题【词汇&短语】客户支持 clients support 打扰disturb可供利用的available 热情的enthusiastic 令人反感的annoying 时间把握timing 【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT WHEN ……?Managing change●Clear objectives●Communication【思路点拨】主题要点原因Managing change 已给要点Clear objectives 明确的目标Development 发展Communication 沟通Promote cooperation 提升合作补充要点Technology and qualified personnel 技术和人才Core competence 关键能力Creativity 创意Attraction 吸引力【词汇&短语】企业目标 business goal 蓝图 blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】主题要点原因Considering setting up astaffcanteen 已给要点Employees opinions 员工意见For the sake of their convenience方便员工Cost to the company 公司成本There can be other more economical options有更经济的选择补充要点Financial situations of the company公司经济状况Feasibility of the construction建设的可行性Location of the canteen 餐厅建址There should be space available for the canteen给餐厅留出空间【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意 be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to…. 应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Topic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【思路点拨】主题要点原因Working as a teacher 已给要点Sharing expertise 分享专长The prime concern of any teacher 、教师最关注的Deciding responsibility 明确职责Efficient team work 高效的团队合作补充要点Monitoring the students 督导学生Improved behavior pattern 改善行为模式Encouraging creative spirit 鼓励创新Make full use of the potentiality of thestudents深挖学生的潜力【词汇&短语】求助于 resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is…首要考虑是..Given this premise…. 基于这样的前提Be expected to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】主题要点原因Negotiating a contract with 已给要点Customer needs 客户需求The basis of the negotiation 谈判的基础a customer Available budget 可用预算资金Financial support 经济支持补充要点Long-term cooperation 长期合作Sustainable profit 可持续的获利Reasonable design of the contract 合同的合理设计A win-win outcome 促成双赢【词汇&短语】可持续的 sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。