精读2 UNIT6

2. What is the purpose of management?
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Management is the process of coordinating human, physical, and financial resources to achieve an organization’s objectives.
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Unit 6 Management
4. Management of the firm’s finances, including its investments and accounting functions, is extremely important to its survival. Nearly every company has financial managers to plan and oversee its financial resources. Levels of financial management may include a vice president for finance (top), division controller (middle), and accounting supervisor (first-line). For large financial institutions like Citicorp, Bank of America, and Merrill Lynch, effective financial management is the company’s reason for being. No organization, however, can afford to ignore the need for management in this area.
— Key Words:Ⅰ. vice, janitorial, survival, oversee, inventory, foreman, sound, evaluate, compensate, gather, disseminate, emergence, division;Ⅱ. majority,
Reading I
UNIT
Unit 6 Management
• Pre-reading • Text
• Background Information
• New Words and Expressions • Exercises • Post-reading
Pre-reading
• Pre-reading I
UNIT
Teaching Aim
Reading I Reading II
Extended Activities
Teaching Aim
Structure of Management
2. Language Focus（内容重点）
Unit 6 Management
1. Cognitive Information（认知信息）: The Areas and
organizing, staffing, directing, and controlling. Human resources （employees）, physical resources （materials and machinery） and financial resources （money） can work efficiently only with careful coordination of management.
Unit 6 Management
• Pre-reading II
Pre-reading I
Unit 6 Management
Brainstorming: Work with your partner and write out words or expressions about the titles of managing staff.
4. What do you think is a manager’s routine work?
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A manager’s routine work is to get things organized, to communicate with others effectively, to appraise staff promptly, to manage public relations, and to put customers first.
reputation, specialist, senior, junior, associate director,
secretary, despatch, consignment, ledger, credit, auditing, stationery, pool, layout, workmanship,
Text
Unit 6 Management
3. In contrast, firms that produce industrial products like machinery and janitorial supplies tend to put less emphasis on marketing and to have fewer marketing managers. However, these firms do not ignore marketing altogether. In recent years, hospitals and universities have also come to recognize the value and importance of marketing.
Unit 6 Management
— Phrases:Ⅰ. deal in, a variety of, in contrast, put emphasis on, engage in;Ⅱ. in charge of, link with, carry out. — Word Study: engage, afford, recruit, evaluate, ignore
— Expressions: Expressions of “Making Appointments” — Reading: Company Organization Charts 4.Lexical Knowledge （词汇学知识）: Suffixes: -ly, -y, -like, -ous, -some
Pre-reading II
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Unit 6 Management
5. What skills and abilities are desired for management work?
The following skills and abilities are the keys for success in management work: ● To think logically to make correct or prompt decisions； ● Good at coordination work； ● To deal with various kinds of people ranging from community leaders to employees； ● To speak and write clearly and with authority； ● The ability to lead and influence others.
Text
Unit 6 Management
2. Marketing includes the development, pricing, promotion, and distribution of a product or service. Thus, marketing managers are responsible for getting products and services to buyers. Marketing is especially important for firms dealing in consumer products, such as Procter & Gamble, Coca-Cola, and Levi Strauss. As a result, these firms often have large numbers of marketing managers at a variety of levels. For example, a large firm will likely have a vice president for marketing (top manager), regional marketing managers (middle managers), and several district sales managers (first line managers).
Pre-reading II
1. Where do we suppose to find management?
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Unit 6 Management
Pairwork: Discuss the following questions with your partner.
Some students may say “in business”, but actually management can be found wherever people work together in groups. So management takes place not only in business settings but also in schools, hospitals, the military, government, service organizations, etc.