2011考研英语写作素材

2011考研英语写作素材

目录：

考研作文写作素材：赞成广告论

考研作文写作素材：视觉(Vision)

考研作文写作素材：大学生的压力(College Pressure)

考研英语作文素材：父母过于娇纵孩子

考研作文写作素材：Qualities Employer Seek

考研作文写作素材：如何减少压力(How to Reduce Stress)

考研作文写作素材：留学(Studying Abroad)

考研作文写作素材：学校教育

考研作文写作素材：电信(Telecommuting)

考研作文写作素材：戏剧(Drama)

考研作文写作素材：赞成广告论

Money spent on advertising is money well spent. It assists a rapid distribution of goods at reasonable prices. It draws attention to new ideas and so helps enormously to raise standards of living.

By helping to increase the demand for goods, it increases the number of workers needed to supply the goods and,therefore, provides employment. It helps to pay for many services. Without advertisements, your daily newspaper would cost a dollar or more, the price of your television license would need to be doubled, and travel by bus would cost more.

Perhaps most important of all, advertising helps to keep up the quality of the products and services you buy. No regular advertiser dare offer a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising.

He will not do so for ong; for the public has the good sense not to buy the poor uality article more than once. If I see an article advertised, it s the surest proof I know that the article does what is claimed for it, and that it is of good value.

There is one more point I feel I ought to touch on. Recently, I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. This is hair-splitting. Of course advertising seeks to persuade. If it only gave information, advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

lam prepared to make just one admission to the opponents of advertising. Not every advertisement is a good one.Some advertisements are silly. Some are pointless though not very many. Pick up the nearest magazine or newspaper and count the advertisements that really offend you. And then count the advertisements that, in some degree, interest you, or give you pleasure. And be honest!

考研作文写作素材：视觉(Vision)

Human vision like that of other primates has evolved in an arboreal environment. In the dense complex world of a tropical forest, it is more important to see well that to develop an acute sense of smell. In the course of evolution members of the primate line have acquired large eyes while the snout has shrunk to give the eye an unimpeded view.

Of mammals only humans and some primates enjoy color vision. The red flag is black to the bull. Horses live in a monochrome world .light visible to human eyes however occupies only a very narrow band in the whole electromagnetic spectrum.

Ultraviolet rays are invisible to humans though ants and honeybees are sensitive to them. Humans though ants and honeybees are sensitive to them. Humans have no direct perception of