英语小演讲(advertisement)

Public Service Advertising
Celebrity Advertising
• The taste is great. • 味道好极了。（雀巢咖啡) • The choice of a new generation. • 新一代的选择。（百事可乐） • Take TOSHIBA, take the world. • 拥有东芝，拥有世界。（东芝电子） • Just do it ! • Good to the last drop. (Maxwell) • 滴滴香浓，意犹未尽。(麦氏威尔咖啡)
Advertisements~~
Definition
• AD is short for advertisement, which is something used to advertise a business, medicine, food, restauraBaidu Nhomakorabeats etc. • And should be persuasive to catch someone’s attention so that they can buy the product, etc.
• Advertising is providing us with various products, which consequently brings us more choices. • It’s obvious that advertisements are greatly influencing our daily life. However, on one hand, this benefits us with more alternatives; on the other hand, advertisements may lead us to some wrong directions. • So, it’s important for us to distinguish ads by our own analysis and judgment.
Appreciate advertisements more, and you’ll witness more beauty!
Print Advertising
Outdoor Advertising
Broadcast advertising
Covert Advertising
Surrogate Advertising
• Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand.
• Advertising is a popular way for us to get information, but at the same time, it exists as a kind of art. • I used to be sick of advertisements since they always came up when the TV plays came to climax. But now some advertisements attract me so much. And I think some of them are even more wonderful than TV plays.
various categories of advertising
• Print Advertising – Newspapers, Magazines, Brochures etc. • Outdoor Advertising – Billboards, Kiosks, Tradeshows etc. • Broadcast advertising – Television, Radio and the Internet • Covert Advertising – Advertising in Movies • Surrogate Advertising – Advertising Indirectly • Public Service Advertising – Advertising for Social Causes • Celebrity Advertising
several reasons for advertising
• Increasing the sales of the product/service • Creating and maintaining a brand identity or brand image. • Communicating a change in the existing product line. • Introduction of a new product or service.
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melt in your mouth, not in your hand. 口， 。(M&M巧克 ) Start ahead. (Rejoice) 功 ，从头开 。(飘 ) A diamond lasts forever. (De Bierres) 钻 久远， 颗 传。( ) A Kodak Moment. (Kodak) 柯达 刻。(柯达 纸/胶卷）