Starbucks Corporate Culture星巴克企业文化

Employee Relations
› Starbucks promotes frequent visits to store locations from regional/district mgrs
› Encourages open employee communications › Starbucks values each employee as “partner” › Employees provided medical, vision/dental,
holds it up as a filter for decision making › Employee training includes review of mission
statement, customer service theory and corporate culture › Starbucks New Partner Training Plan includes training on ethics, ergonomics, safety, legal compliance, hands-on training
products and service – www.Mystarbucksidea.com
Organizational Ethics
› Supports six point mission statement › Mission statement is guiding principle and
› Customer ownership and loyalty are key to success
› Customer feedback regularly solicited
Organizational Structure
› Howard Schultz – CEO › Restructuring has created new positions for
Diversity and Customer Focus
› Starbucks is not a “franchise” › Customer base includes all nationalities › Repeat customers include business
professionals, healthcare professionals, students › Store locations are international › Sites include schools, malls, hospitals, airports, grocery chains
Starbucks Networking
› “My SLeabharlann Baiduarbucks Idea” social networking site launched in March 2008:
– Customers play role in shaping company’s future – Re-ignites emotional attachment with customers – Builds a network of loyal and dedicated clientele – Allows open forum for ideas and discussion – Provide customers the ability to provide ideas on
Organizational Structure
› Flatter organizational structure will:
– Lead to more efficient and more effective business strategy
– Streamline information flow from customer and low-tier employee to corporate level
flatter organization:
– Global Real Estate Design Mgr – Global Strategy Mgr – Human Resource Strategy Mgr – Customer Experience Mgr – Marketing & Brand Strategy Mgr – Store expeditors at all locations
Starbucks Corporate Culture
Katie Brindley, Michelle Grant, Evangelita Nez, Ryan Scalmanini
and Robin Tigler University of Phoenix PSY428 – Organizational Psychology
Diversity and Customer Focus
› Management execs regularly visit stores to ensure quality
› Strategies are implemented to enhance benefits for customers and employees
– Keep customer and bottom line a priority to Starbucks business strategy
– Utilize new employee manual to streamline production and increase employee efficiency
May 18, 2009
Introduction
› The following topics will be discussed:
– Diversity and Customer Focus – Organizational Structure – Networking – Organizational Ethics – Employee Relations – Corporate Citizenship