英美知名产品概述

• “If you don’t sell , it’s not the product that’s wrong , it’s you .”
• “When you stop talking ,you have lost a customer .When you turn your back ,you have lost her .
La Mer
La mer is a German cosmetic company based in Cuxhaven. They own the rights to the trade name La Mer and have a coexistence agreement in place with Estée Lauder that markets the Crème de la Mer brand.
• A ladies' Burberry handbag in the company's trademarked check patternBurberry currently have over 70 shops worldwide.
博柏利纽约总部
1856博柏利的第一家店
1911年博柏利登陆南极
Johnnie Walker
Johnnie Walker系列最大的区别是 其窖藏的年份不同：五年藏的红方,十 二年藏的黑方,十五年藏的绿方,还有十 八年藏的金方。蓝方则是尊尼获加系 列的顶级佳酿，选择了苏格兰多处地 区陈年最久的威士忌调和而成，其中 更包括年份高达六十年之久的威士忌。
“眼睛看不见，就用心盯着梦想”
雅诗兰黛公司标识 雅诗兰黛护肤副品倩碧
雅诗兰黛旗下护发 品牌Aveda
雅诗兰黛璀璨美白系列
Tudor
The Tudor dynasty or House of Tudor was a European royal house of Welsh origin that ruled the Kingdom of England and its realms, including the Lordship of Ireland, later the Kingdom of Ireland, from 1485 until 1603.
innovation to every athlete* in the world.
为全世界每一位运动者*带来灵感和创新
•If you have a body, you are an athlete. *如果你有一个身体，你就是运动者
运动器材
服装
鞋类
标志
尊尼获加
联合酿酒集团 （UNITEDDISTILLERS） 拥有的尊尼获加威士忌，是苏格兰威士忌 之典范。尊尼获加家族自一八二零年创业 以来，凭着历代总调配师的优良技术和专 注精神，一直保持原有之品质和特性，在 国际间屡获殊荣。
*FOCUS…..do your best *COMPETE TO WIN…..work as a team
作出一个承诺
鲍尔曼教练----“竞争反应”
*表现……精神上,身体上,情感上
（积极面对竞争，在竞争中获胜） *关注……尽力做到最好
*竞争至胜…….团队合作
Our Mission Is Clear: To Be the World’s BEST
尊尼获加F1
尊尼获加
雅诗兰黛
雅诗兰黛是美国雅诗兰黛公司旗下的化妆品 旗舰品牌，以抗衰修护护肤品闻名。雅诗兰黛公 司是全球领先的化妆品、护肤品和香水的大型生 产商和销售商。1946年雅诗兰黛公司成立于美国 纽约，是雅诗·兰黛和约瑟夫·兰黛建立的雅诗·兰 黛公司的前身，雅诗兰黛公司还先后收购了护肤 品品牌Clinique（倩碧）、LaMer、 Prescriptives，Origins（原生），以及化妆品 品牌Bobbi Brown、M·A·C，和男性香水品牌 Aramis等等。同时，该公司也为7大美国顶级时 装品牌，比如Donna Karan、Michael Kors等进 行香水的贴牌生产。
• "If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you've got to work hard, you've got to stick to it and you've got to believe in what you're doing."
• "Beauty is an attitude. There's no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women - only women who don't care or who don't believe they're attractive."
Sports and Fitness Company Via:
我们的使命（1990年）是清楚明确的:
成为世界上最好的运动和体适能公司
*innovative products 不断创新革新的产品
*focused segments
不断关注细节
*emotional ties
情感的联系
OUR MISSION（我们的使命） To bring inspiration and
Estée Lauder
• Estée Lauder (pronounced /ɛsteɪ lɔːdər/; July 1, 1906 – April 24, 2004) was the American cofounder, with her husband , of Estée Lauder Companies, a pioneering cosmetics company. Lauder was the only woman on TIME magazine's 1998 list of the 20 most influential business geniuses of the 20th century. She was the recipient of the Presidential Medal of Freedom. She was inducted into the Junior Achievement U.S. Business Hall of Fame in 1988.
“用执着和坚持把握命 运”
很简单却鼓舞人心
的句式，这是尊尼获 加联合残奥会做的平 面广告创意，用缺少 的“目”“手”偏旁 来配合残奥会，简单 而有深意,朴实却振聋 发聩。
黑牌不仅是一种高质量的 代表，同时也是一种身份的标 志；与此同时，它还借用黑色 的某种象征意义来表现黑牌的 独特性和某些深层次的韵味。 作为表现整个色彩世界主宰的 黑色，它不仅意味着一种空无， 而且还代表着一种无限可能的 重生。
Top rated
Crème de la Mer
The regenerating serum
Clinique
Top rated
Derma White Brightening Essence
Dramatically Different Moisturizing Lotion
Quotes from Estee Lauder
NIKE
Nike brand was established in 1972.It was founded by Bill Bower man and Phil Knight .In less than forty years, it goes beyond brands Adidas， Puma， Converse, to be the world's biggest sports company.
• In 2006 Rose Marie Bravo, who as Chief Executive had led Burberry to mass market success, retired.
• Burberry store (red brick building) in the Dupont Circle neighborhood of Washington, D.C.
绿牌威士忌精选苏格兰各地15 年以上的大麦芽威士忌调制而成， 蕴含层次丰富的自然风味，烟熏泥 煤，花果清香。清净海盐与纯麦香 味的层次，先后纷涌。苏格兰各地 自然风味，尽收瓶中。每一口，都 是味觉的自然之旅。
Βιβλιοθήκη Baidu 尊尼获加黑牌
尊尼获加尊爵
尊尼获加红 牌
尊尼获加原 商标
尊尼获加金牌 尊尼获加尊豪
尊尼获加绿 牌
耐克
NIKE是全球著名的体育 用品品牌，中文译为耐克。 该公司总部位于美国俄勒冈 州Beaverton。该公司生产 的体育用品包罗万象：服装， 鞋类，运动器材等等。
COACH BOWERMAN:
A teacher of the “COMPETITIVE M*SAHOKWEUPA…RC..EmOeSnMPtalOlMy, NpIhTySsiMEca”llEy, NemToti!onally
Recent history
• Burberry was an independent company until 1955, when it was taken over by Great Universal Stores (GUS). Burberry Group plc was initially floated on the London Stock Exchange in July 2002.GUS divested its remaining interest in Burberry in December 2005.
• 博柏利是成立于1856年的英国经典奢 华品牌。包含时尚男装、女装、大衣、连 身裙、鞋款、配件、包款、围巾、美妆与 香氛 。
BURBERRY
• Burberry Group plc (LSE: BRBY) is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. The company has branded stores and franchises around the world, and also sells through
• Christopher Bailey.
博柏利
博柏利是极具英国风格的奢侈品牌， 其多层次的产品系列满足了不同年龄和性 别消费者需求，公司采用零售、批发和授 权许可等方式使其知名度享誉全球。博柏 利创办于1856年，是英国皇室御用品 。过 去的几十年，博柏利主要以生产雨衣，伞 具及丝巾为主，而今博柏利强调英国传统 高贵的设计，赢取无数人的欢心，成为一 个永恒的品牌。
• concessions in third-party stores. It runs a catalogue business and has a fragrance line. HM Queen Elizabeth II and HRH The Prince of Wales have
• granted the company Royal Warrants. Burberry's trademark products are its fashionable handbags and exclusive fragrances. The Creative Director is
Some well-know products or brands in the UK and USA
英美一些知名品牌
Burberry
• Burberry-Iconic Luxury Brand Est.1856.Burberry include menswear,womenswear,coats,dresses,sho es,accessories,bags,scarves,beauty and fragrance.