世纪商务英语写作训练Lesson 1

About you-attitude/viewpoint
The key is that to treat the reader courteously – the way he or she likes to be treated. Compare the following letters: Letter A: We have received your request for permission to use our computers during the next session for summer school. We are pleased to inform you that you may use all 15 of the laptop computers you requested. Would you please come in and fill out the necessary paperwork any time before April? Letter B: Good news, Jessica! All 15 of the laptop computers you requested will be available to use during the next session of summer school. Please come by the office before April 1 to fill out the necessary forms.
Basic Patterns of Business Writing
Business messages can be organised either deductively(演绎法） direct order or inductively（归纳法）indirect order, depending on your prediction of the receiver’s reaction to your main idea. When you are going to send good-news and routine messages, deductive approach( direct order) should be adopted. When sending bad-news (negative) messages or trying to persuade the reader, inductive approach (indirect order) should be adopted. To inform to persuade to entertain
Lesson 1 An Overview of Business Writing
商务写作概述
Focus of This Chapter


Criteria for effective business writing The concept of you-attitude/viewpoint Difference between positive language and negative language Two approaches to organize business messages
ቤተ መጻሕፍቲ ባይዱ
Criteria of Effective Business Writing
Remember seven C’s principles: courtesy, correctness, conciseness, clarity, concreteness and completeness. Try to get to know what every criterion means.
About Positive and Negative Language
Group 1: Unfortunately, your order cannot be sent until next week. Your misunderstanding of our January 8 letter caused you to make this mistake. We regret to inform you that we must deny your request for credit. Group 2: Your order can be sent next week. If you had understood our January 8 letter, you have done it correctly. For the time being, we can serve you only on a cash basis.
About Positive and Negative Language
What is the difference between positive language and negative language？ Positive language emphasizes the pleasant aspects of the goal and tend to put the reader in good mood. It tends to use positive words. While, negative language is going to send negative message (or to say no), which tends to use negative words, such as not…until, can not, no, not. Read the following groups:
About you-attitude/viewpoint
What does you-attitude/viewpoint mean? To focus interest on the reader, that is to emphasize the reader’s interest and concerns. It also means second person pronoun “you” should be used in writing. However, when using you-view point in writing, a writer should avoid insincerity.