《消费者行为(双语)》课程教学大纲

合集下载

相关主题

1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。

《消费者行为（双语）》课程教学大纲

Consumer Behaviour Module Syllabus

课程号/Module Code：34200802

制定（修订）单位/Institute：Surrey International Insitutute 制定（修订）人或执笔人/Writer：Shi Fangfang

制定（修订）时间/Time：Feb 2012

课程概述/Module Summary

The module is designed to provide knowledge and understanding of consumer behaviour via theoretical discussion, case analysis and first-hand research experience. It covers general consumer behaivour theories and models, and relates to examples and cases in the tourism context. The module focuses on the many factors that affect consumer behaviour. Knowledge and understanding of this subject informs areas such as new product development, marketing, and public policy issues. Behavioural concepts, appropriate research techniques and recent research findings will be discussed, to enhance understanding of how tourists/consumers choose products in today’s world.

课程的性质/Module Nature:

Compulsory module for BSc Tourism Management

课程教学目标/Module Aim

The module aim is that on successful completion of the module, students will be able to:

●Understand the core concepts and models of consumer behaivour

●Understand and critically evaluate the factors affecting consumer

behaviour in tourism

●Be aware of global tourism demand patterns and trends in tourist

behaviour

●Appreciate how knowledge of tourist behaviour feeds into marketing,

strategy and policy development

●Apply research methods to analyse an aspect of consumer behaviour and

report results in a clear and concise manner

课程适用的专业与年级/Applicable Majors and Grades

BSc Tourism Management, Level 3

课程的总学时和总学分/Module Hours and Credits

36 hours, 2 credits

本课程与其他课程的联系与分工/Relation with Other Modules It is one of the core modules for undergraduate students majoring in tourism management. It benefits from the basic marketing knowledge introduced by the module Tourism Marketing, and lays a solid foundation for

more advanced specialty modules such as Visitor Attraction Management, International Tourism Destinations, etc.

课程使用的教材及教学参考资料/Textbooks and References Core textbooks

●Swarbrooke, J. & Horner, S., 2007. Consumer Behaviour in Tourism, 2nd.

edn. Oxford: Butterworth-Heinemann.

●Pearce, P.L., 2005. Tourist Behaviour: themes and conceptual schemes.

Clevedon: Channel View Publications.