微信的发展和未来

Wechat in China—How Did It Succeed So Well and Where Will It Go From Here?

by

Team 2

April, 2016

Introduction

Since the beginning of the 21st century, the mobile Internet is gradually invading life in China. Get up in the morning habitually look at mobile phones news. The phone in the hands of young people is not just the phone, you can also watch movies online, play games, and even when the walkie-talkie. Accelerated pace of life, less and less time talking heart to heart, the expression of emotion through the mobile Internet has become many people’s demands. In this context, in January 2011, a smart phone application called Wechat on the line in China, only two years later, more than 300 million users registered in it, which is a huge success (Zhang Shu, 2015).

Wechat is a smart phone application by Tencentt Technology (Shenzhen) Company limited created and put in to market in January 21, 2011. Wechat is a free instant messaging service application. It can make people quick to send voice maeeage, video, pictures and text by phone. In addition, Wechat’s version is updating constantly and updating period is fast. As a rising star in the mobile phone instant messaging area, Wechat became a leader in the smart phone application in China, which people marvel (Huang He, 2015).

Due to the development of Wechat, more and more people in China are now communicating with each other through Wechat.Additionally, Wechat development team must continue to improve, keep the number of Wechat users and prevent Wechat users losing due to the high demand for mobile phone. Hence, this paper addresses the factors about Wechat’s success and the external factors like the rapid development of mobile Internet, internal factors like high quality research and