微信的发展和未来

Wechat in China—How Did It Succeed So Welland Where Will ItGo From Here?

by

Team 2

April, 2016

Introduction

Since the beginning of the 21st century, the mobile Internet is gradually invading life in China. Get up in the morning habitually look at mobile phones news. The phone in the hands of young people is not just the phone, you can also watch movies online, play games, and even when the walkie-talkie. Accelerated pace of life, less and less time talking heart to heart, the expression of emotion through the mobile Internet has become many people‟s demands. In this context, in January 2011, a smart phone application called Wechat on the line in China, only two years later, more than 300 million users registered in it, which is a huge success(Zhang Shu, 2015).

Wechat is a smart phone applicationbyTencenttTechnology (Shenzhen) Company limited created and put in to market in January 21, 2011. Wechat is a free instant messaging service application. It can make people quick to send voice maeeage, video, pictures and text by phone. In addition, Wechat‟s version is updating constantly and updating period is fast. As a rising star in the mobile phone instant messaging area, Wechat became a leader in the smart phone application in China, which people marvel (Huang He, 2015).

Due to the development of Wechat, more and more people in China are now communicating with each other through Wechat.Additionally,Wechat development team must continue to improve, keep the number of Wechat users and prevent Wechat users losing due to the high demand for mobile phone. Hence, this paper addresses the factors about Wechat‟s success and the external factors like the rapid development of mobile Internet, internal factors like high quality research and

development of Wechat and determines the best methods to answer these factors that analysis where it will go from here (Zhou Huihui, 2015).

Literature review

With the rapid development of mobile Internet, people can search the Internet easily and it promotes the usage of various mobile apps. The combination between mobile Internet and smartphone makes a great change inpeople‟s lives. The development of material and technological conditions are the precondition and basing of domestic network development. It drives the production and development of Wechat. The mobile Internet laid unprecedented material and technological conditions for Wechat and promises a board prospect (GuoHuaijuan, 2015). The production of Wechat follows the trend of Internet. The growth of the mobile Internet let Wechat can be popularized rapidly.

With the increasing spread of smart phones, nowadays people prefer to use phones instead of PCs while surfing the Internet. The smartphone is influencing our lifestyle habits. Smartphone penetration rate in China reach more than 90% in 2015(Zhou Huihui, 2015). Huge smartphone users drive the net growth of network users, which creates a large number of potential customers and form a large potential market for Wechat. Instant messaging software has been widely used in the smartphone users. These provide a favorable environment for the development of Wechat(Zhang shu, 2015).

In early 2011, instant messagingsoftware from foreign operators hasalready appeared on the market, which made more and more young people noticed and using it. And