浅析我国外贸企业存在的问题与解决策略

摘要浅析我国外贸企业存在的问题与解决策略

摘要

我国专业外贸企业在国民经济发展中起着举足轻重的作用。由于全球经济一体化及中国即将加入WTO等因素的影响，国内外贸企业既面临着许多来自国内外市场及企业自身体制方面的困难和压力又面临着前所未有的机遇。目前世界贸易的现状及发展趋势比较好，自从中国加入WTO后，外贸企业面临的机遇与挑战相对增加，需要探索一些振兴外贸企业的应对措施。例如，可以调整企业结构、构建竞争优势;积极开展电子商务;完善外贸代理制等等。希望这些措施能为外贸企业的转变、生存和发展提供有效、可行的决策依据，为外贸企业的腾飞尽一点微薄之力。

但如何加强我国外贸企业的发展，使得在竞争激烈的市场能有自己的位置，竞争力得到提高，是我们需要讨论研究的问题之一。本文讨论了我国外贸企业的经营环境，然后表述了先阶段我国外贸企业发展存在的一些问题，最后针对这些问题提出一些适合我国外贸企业发展的可操作性的对策建议。

关键词：外贸企业，问题，对策

ABSTRACT

ABSTRACT

Professional foreign trade enterprises in China plays an important role in national economic development. Due to the global economic integration and China's imminent accession to the WTO and other factors, the domestic foreign trade enterprises are facing both from domestic and foreign markets and corporate institutional difficulties and pressures they are facing an unprecedented opportunity. The current situation and development trend of the world trade is better, since China's accession to the WTO, foreign trade enterprises are facing opportunities and challenges relative increase, the need to explore some measures to deal with the revitalization of foreign trade enterprises. For example, you can adjust the corporate structure, build competitive advantage; actively carry out e-commerce; improve the foreign trade agency system. Hope that these measures provide effective and viable basis for decision making for the transformation of foreign trade enterprises, survival and development, to make some modest force for foreign trade enterprises to take off.

But how to enhance the development of China's foreign trade enterprises, so that can have their place in the competitive market, Improved competitiveness is one of the issues we need to discuss the study. This article discusses the operating environment of China's foreign trade enterprises, and then expressed some problems of the first stage of the development of foreign trade enterprises in China, and finally to address these issues are suitable for the development of China's foreign trade enterprises operational suggestions.

Key words：Foreign trade enterprises，problems，countermeasures

目录

目录

摘要................................................................................................................ I ABSTRACT ................................................................................................ II 1. 引言. (1)

1.1 选题背景 (1)

1.2 课题研究内容 (1)

1.3 研究思路和方法 (1)

2. 我国外贸企业的经营环境 (2)

2.1 国内环境 (2)

2.2国外环境 (2)

3. 我国外贸企业发展存在的问题 (3)

3.1 我国外贸企业的类型 (3)

3.2我国外贸企业发展存在的主要问题 (4)

3.2.1经济发展水平较低，转变外贸增长方式面临挑战 (4)

3.2.2市场过于集中 (4)

3.2.3经营模式不合理，管理机制不健全 (4)

3.2.4企业技术水平不高 (4)

4. 我国外贸企业发展策略 (5)

4.1 建立相关政策支持系统 (5)

4.2 实施走出去战略 (5)

4.3 实施自主品牌建设 (6)

4.4重视原产地标记保护 (6)

结论 (7)

致谢 (8)

参考文献 (9)