当代物流学第一章
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Market demassification: flexible logistic system Changing family roles: women are in workplace→extended store hours, home delivery of purchased items, ready-to-eat-ready-to-cook foods.
Company Logo
www.themegallery.com
Ⅱlogistics：what it is ：
Why is the purpose of logistics “to meet customer requirements?
⑴ Logistics strategies and activities should be based on
www.themegallery.com
Leabharlann Baidu
Company Logo
ⅠEconomic impacts of logistic
Four general types of economic utility:
⑶ Place utility: having products available where they are needed by customers; products are moved from points of lesser value to points of greater value.(e.g.from warehouse to supermarket shelf)
Company Logo
Ⅱlogistics：what it is ：
Definition of logistics promulgated by the CSCMP (council of supply chain management professionals): “logistics is that part of supply chain management that plans, implements and controls the efficient, effective forward and reverse flow and storage of goods, services , and related information between the point of origin and the point of consumption in order to meet customers’ requirements.”
LOGO
Contemporary Logistics
10级物流管理 中央财经大学 10级物流管理 刘迎欢
Contents
1 2 3 4 5
www.themegallery.com
Economic impacts of logistic
logistics：what it is ：
The increased importance of logistics
www.themegallery.com
Company Logo
ⅠEconomic impacts of logistic
Four general types of economic utility:
⑴Pocessession utility: the value or usefulness that comes from a customer being able to take possession of a product, be influenced by payment terms ⑵Form utility: a product’s being in a form that can be used by the customer and is of value to the customers.(e.g.,allocation)
www.themegallery.com
Company Logo
Ⅱlogistics：what it is ：
This definition is ananlyzed to six details: Status: part of supply chain management Activities: plans, implements and controls Goal: efficiency ( how well company resources are used to achieve what a company promises it can do ), effectiveness (how well does a company do what they say they’re going to do? ) Channel: forward flows (toward the point of consumption) ; reverse logistics (originate at the point of consumption). Object: goods, services , and related information Purpose: meet customers’ requirements
The systems and total cost approaches to logistics Logistical relationships within the firm
6 7 8
Marketing channels
Activities in logistic channel
Logistics careers
Business logistics Distribution Industrial distribution Logistics
www.themegallery.com
Logistics management Material management Physical distribution Supply chain management
www.themegallery.com
⑷ Time utility: having products available when they are needed by customers (e.g.sensitivities to time)
Company Logo
Contents
1 2 3 4 5
Company Logo
www.themegallery.com
Contents
1 2 3 4 5
www.themegallery.com
Economic impacts of logistic logistics：what it is ：
The increased importance of logistics
Logistics become more and more important since 1980, for five reasons as follows:
⑶Technological advances ⑷The growing power of retailers Definition of power retailers: wield great power than the companies that supply them, such as mass merchandisers and category killers, are characterized by large market share and low prices.
www.themegallery.com
Economic impacts of logistic
logistics：what it is ：
The increased importance of logistics
The systems and total cost approaches to logistics Logistical relationships within the firm
6 7 8
Marketing channels
Activities in logistic channel
Logistics careers
Company Logo
Ⅱlogistics：what it is ：
Because of tremendous and rapid change in business logistics, it was referred to different meanings as following:
www.themegallery.com
Rising customer expectations: made-to-order, direct-to-consumer, time-compressed, high-customization
Company Logo
ⅢThe increased importance of logistics
Company Logo
Contents
1 2 3 4
Economic impacts of logistic logistics：what it is ：
Company Logo
ⅠEconomic impacts of logistic
economic impacts of logistics： economic utility Definition of Economic utility: the value or usefulness of a product in fulfilling customer needs
customer wants and needs;
⑵ Different customers have different logistical needs and
wants. This leads to two logistical strategies:
Mass logistics: (a one-size-fits-all logistics approach) every customer gets the same type and levels of logistics service, resulting in some customers being overserved while others are underserved. Tailor logistics: groups of customers with similar logistical needs and wants are provided with logistical service appropriate to these needs and wants.
Company Logo
ⅢThe increased importance of logistics
Logistics become more and more important since 1980, for five reasons as follows: ⑴ A reduction in economic regulation ⑵ Changes in customer behavior
The systems and total cost approaches to logistics Logistical relationships within the firm
6 7 8
Marketing channels
Activities in logistic channel
Logistics careers
www.themegallery.com
Changes in strategy: CPFR(collaborative planning, forecasting, and replenishment); improve inventory turnover. ⑸ Globalization of trade
Company Logo
www.themegallery.com
Ⅱlogistics：what it is ：
Why is the purpose of logistics “to meet customer requirements?
⑴ Logistics strategies and activities should be based on
www.themegallery.com
Leabharlann Baidu
Company Logo
ⅠEconomic impacts of logistic
Four general types of economic utility:
⑶ Place utility: having products available where they are needed by customers; products are moved from points of lesser value to points of greater value.(e.g.from warehouse to supermarket shelf)
Company Logo
Ⅱlogistics：what it is ：
Definition of logistics promulgated by the CSCMP (council of supply chain management professionals): “logistics is that part of supply chain management that plans, implements and controls the efficient, effective forward and reverse flow and storage of goods, services , and related information between the point of origin and the point of consumption in order to meet customers’ requirements.”
LOGO
Contemporary Logistics
10级物流管理 中央财经大学 10级物流管理 刘迎欢
Contents
1 2 3 4 5
www.themegallery.com
Economic impacts of logistic
logistics：what it is ：
The increased importance of logistics
www.themegallery.com
Company Logo
ⅠEconomic impacts of logistic
Four general types of economic utility:
⑴Pocessession utility: the value or usefulness that comes from a customer being able to take possession of a product, be influenced by payment terms ⑵Form utility: a product’s being in a form that can be used by the customer and is of value to the customers.(e.g.,allocation)
www.themegallery.com
Company Logo
Ⅱlogistics：what it is ：
This definition is ananlyzed to six details: Status: part of supply chain management Activities: plans, implements and controls Goal: efficiency ( how well company resources are used to achieve what a company promises it can do ), effectiveness (how well does a company do what they say they’re going to do? ) Channel: forward flows (toward the point of consumption) ; reverse logistics (originate at the point of consumption). Object: goods, services , and related information Purpose: meet customers’ requirements
The systems and total cost approaches to logistics Logistical relationships within the firm
6 7 8
Marketing channels
Activities in logistic channel
Logistics careers
Business logistics Distribution Industrial distribution Logistics
www.themegallery.com
Logistics management Material management Physical distribution Supply chain management
www.themegallery.com
⑷ Time utility: having products available when they are needed by customers (e.g.sensitivities to time)
Company Logo
Contents
1 2 3 4 5
Company Logo
www.themegallery.com
Contents
1 2 3 4 5
www.themegallery.com
Economic impacts of logistic logistics：what it is ：
The increased importance of logistics
Logistics become more and more important since 1980, for five reasons as follows:
⑶Technological advances ⑷The growing power of retailers Definition of power retailers: wield great power than the companies that supply them, such as mass merchandisers and category killers, are characterized by large market share and low prices.
www.themegallery.com
Economic impacts of logistic
logistics：what it is ：
The increased importance of logistics
The systems and total cost approaches to logistics Logistical relationships within the firm
6 7 8
Marketing channels
Activities in logistic channel
Logistics careers
Company Logo
Ⅱlogistics：what it is ：
Because of tremendous and rapid change in business logistics, it was referred to different meanings as following:
www.themegallery.com
Rising customer expectations: made-to-order, direct-to-consumer, time-compressed, high-customization
Company Logo
ⅢThe increased importance of logistics
Company Logo
Contents
1 2 3 4
Economic impacts of logistic logistics：what it is ：
Company Logo
ⅠEconomic impacts of logistic
economic impacts of logistics： economic utility Definition of Economic utility: the value or usefulness of a product in fulfilling customer needs
customer wants and needs;
⑵ Different customers have different logistical needs and
wants. This leads to two logistical strategies:
Mass logistics: (a one-size-fits-all logistics approach) every customer gets the same type and levels of logistics service, resulting in some customers being overserved while others are underserved. Tailor logistics: groups of customers with similar logistical needs and wants are provided with logistical service appropriate to these needs and wants.
Company Logo
ⅢThe increased importance of logistics
Logistics become more and more important since 1980, for five reasons as follows: ⑴ A reduction in economic regulation ⑵ Changes in customer behavior
The systems and total cost approaches to logistics Logistical relationships within the firm
6 7 8
Marketing channels
Activities in logistic channel
Logistics careers
www.themegallery.com
Changes in strategy: CPFR(collaborative planning, forecasting, and replenishment); improve inventory turnover. ⑸ Globalization of trade