Google_checkout
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4
AdWords and Google Checkout
AdWords and Google Checkout work together to increase sales and lower costs.
Get more traffic with the Google Checkout badge
Order Delivery
Order Shipment Email
Merchant
Google Checkout
Order Confirmation Email To Buyer
7
5
Google Checkout Transaction Flow
9
Charge successful
Account
Fulfillment
7百度文库
Refund API Ready to ship Fulfillment API
10 11
Initiate return
Ship
6
12
Order number, account
2 1
Merchant
Shopping cart (xml) Name, shipping address, email (xml)
8
Charge CC
Checkout API
5 3
Payment to merchant via ACH
Checkout
4
User confirms purchase; CC authorized
2
Introducing Google Checkout
Google Checkout is an alternative checkout process that provides a fast, secure way to buy and sell online.
Shoppers • Easily identify Checkout merchants on Google with the Checkout badge • Conveniently make purchases with a single login/password • Review and manage purchases from various merchants in one central location Merchants • Acquire more leads by displaying the Checkout badge • Convert more sales by offering a streamlined checkout process • Lower costs with free transaction processing based on your AdWords spend
6
Order Flows: Typical
Order Placed Merchant Fulfillment Shipment
Checkout Page
Shipping, Taxes & Discount Calculations
New Order
Risk Algorithms
Charge Order
• Single log in for easy buying across the web
Confidence
• Credit card number concealment • Fraud protection • Email forwarding
For Merchants… More Leads
3
Product Benefits
1
Search
2
Find
3
Buy
For Buyers… Convenience
• Google Checkout badge helps identify merchants to buy from • One place to track purchases
Speed
• Google Checkout badge helps attract more customers
More Conversions
• Streamlined checkout process increases conversions
Lower Costs
• Free transaction processing for sales up to 10X AdWords spend • Low 2% + $0.20 per transaction fee for all other sales • Fraud protection
2006 Consumer Purchases by Channel
Online purchases Offline purchases
Opportunity: Search, Convenience
• 37% of online purchases start with search* • 25% of search queries result in a purchase directly related to the query** • Fast checkout can improve conversion
* 2005 Online Holiday Mood Study, Shop.org/BizRate Research ** The Role of Search in Consumer Buying, comScore/Google
* 2006 State of Retailing Online, Shop.org/Forrester
Fast, secure checkout across the Web
1
Opportunities in E-Commerce
Only 8% of all retail purchases are expected to occur online in 2006*
Problem: Discovery, Checkout
• Difficult to find trustworthy sellers • Long, repetitive, checkout processes • 63% of shopping carts are abandoned after beginning checkout*
* Online Customer Experience Survey, Allurent, February 2006
2
1
Promote your business with AdWords
3
Get higher sales conversions by offering a streamlined checkout process
4
Lower your costs with free transaction processing
AdWords and Google Checkout
AdWords and Google Checkout work together to increase sales and lower costs.
Get more traffic with the Google Checkout badge
Order Delivery
Order Shipment Email
Merchant
Google Checkout
Order Confirmation Email To Buyer
7
5
Google Checkout Transaction Flow
9
Charge successful
Account
Fulfillment
7百度文库
Refund API Ready to ship Fulfillment API
10 11
Initiate return
Ship
6
12
Order number, account
2 1
Merchant
Shopping cart (xml) Name, shipping address, email (xml)
8
Charge CC
Checkout API
5 3
Payment to merchant via ACH
Checkout
4
User confirms purchase; CC authorized
2
Introducing Google Checkout
Google Checkout is an alternative checkout process that provides a fast, secure way to buy and sell online.
Shoppers • Easily identify Checkout merchants on Google with the Checkout badge • Conveniently make purchases with a single login/password • Review and manage purchases from various merchants in one central location Merchants • Acquire more leads by displaying the Checkout badge • Convert more sales by offering a streamlined checkout process • Lower costs with free transaction processing based on your AdWords spend
6
Order Flows: Typical
Order Placed Merchant Fulfillment Shipment
Checkout Page
Shipping, Taxes & Discount Calculations
New Order
Risk Algorithms
Charge Order
• Single log in for easy buying across the web
Confidence
• Credit card number concealment • Fraud protection • Email forwarding
For Merchants… More Leads
3
Product Benefits
1
Search
2
Find
3
Buy
For Buyers… Convenience
• Google Checkout badge helps identify merchants to buy from • One place to track purchases
Speed
• Google Checkout badge helps attract more customers
More Conversions
• Streamlined checkout process increases conversions
Lower Costs
• Free transaction processing for sales up to 10X AdWords spend • Low 2% + $0.20 per transaction fee for all other sales • Fraud protection
2006 Consumer Purchases by Channel
Online purchases Offline purchases
Opportunity: Search, Convenience
• 37% of online purchases start with search* • 25% of search queries result in a purchase directly related to the query** • Fast checkout can improve conversion
* 2005 Online Holiday Mood Study, Shop.org/BizRate Research ** The Role of Search in Consumer Buying, comScore/Google
* 2006 State of Retailing Online, Shop.org/Forrester
Fast, secure checkout across the Web
1
Opportunities in E-Commerce
Only 8% of all retail purchases are expected to occur online in 2006*
Problem: Discovery, Checkout
• Difficult to find trustworthy sellers • Long, repetitive, checkout processes • 63% of shopping carts are abandoned after beginning checkout*
* Online Customer Experience Survey, Allurent, February 2006
2
1
Promote your business with AdWords
3
Get higher sales conversions by offering a streamlined checkout process
4
Lower your costs with free transaction processing