商务英语阅读》PPT .ppt
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商务英语阅读 unit 10 知 识产权77页PPT
商务英语阅读 unit 10 知 识产权
1、合法而稳定的权力在使用得当时很 少遇到 抵抗。 ——塞 ·约翰 逊 2、权力会使人渐渐失去温厚善良的美 德。— —伯克
3、最大限度地行使权力总是令人反感 ；权力 不易确 定之处 始终存 在着危 险。— —塞·约翰逊 4、权力会奴化一切。——塔西佗
5、虽然权力是一头固执的熊，可是金 子可以 拉着它 的鼻子 走。— —莎士 比
The key forms of intellectual property are patents, copyrights, trademarks, and trade secrets. Because intellectual property shares many of the characteristics of real and personal property, associated rights permit intellectual property to be treated as an asset that can be bought, sold, licensed, or even given away at no cost.
Unit Ten
TEXT IPR and Economic Growth
Pre-reading questions
1.Havห้องสมุดไป่ตู้ you heard of Intellectual Property Right before? 2.What do you think belongs to Intellectual Property Right?
Countries in the world such as the United States, Japan, and the Netherlands protect inventions; literary and artistic works; and symbols, images, names, and designs used in commerce, all of this are in the range of intellectual property rights. They know safeguarding these property rights fosters economic growth, provides incentives for technological innovation, and attracts investment that will create new jobs and opportunities for all their citizens.
1、合法而稳定的权力在使用得当时很 少遇到 抵抗。 ——塞 ·约翰 逊 2、权力会使人渐渐失去温厚善良的美 德。— —伯克
3、最大限度地行使权力总是令人反感 ；权力 不易确 定之处 始终存 在着危 险。— —塞·约翰逊 4、权力会奴化一切。——塔西佗
5、虽然权力是一头固执的熊，可是金 子可以 拉着它 的鼻子 走。— —莎士 比
The key forms of intellectual property are patents, copyrights, trademarks, and trade secrets. Because intellectual property shares many of the characteristics of real and personal property, associated rights permit intellectual property to be treated as an asset that can be bought, sold, licensed, or even given away at no cost.
Unit Ten
TEXT IPR and Economic Growth
Pre-reading questions
1.Havห้องสมุดไป่ตู้ you heard of Intellectual Property Right before? 2.What do you think belongs to Intellectual Property Right?
Countries in the world such as the United States, Japan, and the Netherlands protect inventions; literary and artistic works; and symbols, images, names, and designs used in commerce, all of this are in the range of intellectual property rights. They know safeguarding these property rights fosters economic growth, provides incentives for technological innovation, and attracts investment that will create new jobs and opportunities for all their citizens.
商务英语阅读-unit-9-MarketingPPT课件
• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
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2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• top quality • 5% off • Free delivery • Within…
E.g. within 1 week • Money-back
guarantee
• 传统或现代款式 • 质量上乘
• 打95折 • 免费发货 • 在…时间/距离内
• 一年内退款保障
.
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量身定做—参观家具展览室
• 由no matter + what等引导的让步状语从句。No matter后面接关系代词或关系副词引导状语从句在 句中作让步状语。
No matter what you do, you must be very careful.不管做什么事，你都必须非常细心。
.
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No matter之后可用what以外的 关系代词或关系副词
• Top quality woods from Britain
• Modern furniture in different kinds of other materials
• 5% off every purchase of over 1,500.
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2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• top quality • 5% off • Free delivery • Within…
E.g. within 1 week • Money-back
guarantee
• 传统或现代款式 • 质量上乘
• 打95折 • 免费发货 • 在…时间/距离内
• 一年内退款保障
.
10
量身定做—参观家具展览室
• 由no matter + what等引导的让步状语从句。No matter后面接关系代词或关系副词引导状语从句在 句中作让步状语。
No matter what you do, you must be very careful.不管做什么事，你都必须非常细心。
.
8
No matter之后可用what以外的 关系代词或关系副词
• Top quality woods from Britain
• Modern furniture in different kinds of other materials
• 5% off every purchase of over 1,500.
商务英语PPT优秀课件
3. International Business English Correspondence
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence
1.What is Business English?
Business English focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. It also refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. People study business English for very practical reasons: to improve their work performance, enhance their prospects for promotion, or in order to find a job.
商务英语文章reading指导PPT课件
a little, a bit, rather, somewhat, a lot, a great deal, much, far
变化速度
slowly, gradually, gently, quickly, suddenly, sharply, rapidly
3.平稳或趋平
表示平稳或趋平的词和短语主要有: Stand/remain/be maintained at Remain stable/constant/unchanged Hover about Hover/stay around Level off/out
President Delivers Union Message 2) 经常用不定式描述将来的事情，例如：
New Worlds to Conquer
Brazil to Import More Oil
3) 为达到醒目简练的效果常常采用省略法， 例如：
The World Slows Down Government Says Production Will Decline Investment Increases 25%
The Ever-shrinking Skies (名词短语) Victory at a Price (介词短语) Rebuilding from Scratch (动名词短语) Buried in Tech (过去分词词短语)
Chances of Recovery Improving Substantially (现在分词短语)
商务英语报刊文章题目的特点归纳：
1．从内容上看，商务英语报刊文章的题目 简洁明了、醒目准确、形象生动，例如：
Who’s in Charge Here? Global Warming Has Bush on the Hot Seat Insurance: Up, Up and Away
变化速度
slowly, gradually, gently, quickly, suddenly, sharply, rapidly
3.平稳或趋平
表示平稳或趋平的词和短语主要有: Stand/remain/be maintained at Remain stable/constant/unchanged Hover about Hover/stay around Level off/out
President Delivers Union Message 2) 经常用不定式描述将来的事情，例如：
New Worlds to Conquer
Brazil to Import More Oil
3) 为达到醒目简练的效果常常采用省略法， 例如：
The World Slows Down Government Says Production Will Decline Investment Increases 25%
The Ever-shrinking Skies (名词短语) Victory at a Price (介词短语) Rebuilding from Scratch (动名词短语) Buried in Tech (过去分词词短语)
Chances of Recovery Improving Substantially (现在分词短语)
商务英语报刊文章题目的特点归纳：
1．从内容上看，商务英语报刊文章的题目 简洁明了、醒目准确、形象生动，例如：
Who’s in Charge Here? Global Warming Has Bush on the Hot Seat Insurance: Up, Up and Away
Unit 11(商务英语阅读教程1)ppt课件
6.有些企业主要通过营销手段使受众相信它们是环境友好型 的企业，而实际上并没有做很多使其有别于其他企业的实 事。“绿色粉饰”就是用来描述这一类企图的。
7.尽管滥用脆弱的环境具有潜在的灾难性后果，许多公司在 涉及环保问题时还是不愿去做领路先锋。
8.虽然充斥着那么多通常由记者和官方数据编制的令人费解 的信息，消费者却在苦精恼选，202向1版人课件寻求他们需要的信息和答11 案。
Homework
1. What is “biomimicry”? Please relate the definition with a specific example.
2. Find an example of eco-friendly company and prepare to give a presentation in class.
3. Read Text B
精选2021版课件
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Text B: The Wellness Boom
Structure Part I:Helping consumers to lead healthy lifestyles
is becoming a big business. 1. Case of Canyon Ranch 2. Competitiveness of the wellness industry 3. Case of Revolution Part II:Doing well by helping you feel good: 1.The reasons for the rise of the wellness industry 2.The difficulties many wellness firms facing
4. What are the reasons behind the rise of the wellness industry?
7.尽管滥用脆弱的环境具有潜在的灾难性后果，许多公司在 涉及环保问题时还是不愿去做领路先锋。
8.虽然充斥着那么多通常由记者和官方数据编制的令人费解 的信息，消费者却在苦精恼选，202向1版人课件寻求他们需要的信息和答11 案。
Homework
1. What is “biomimicry”? Please relate the definition with a specific example.
2. Find an example of eco-friendly company and prepare to give a presentation in class.
3. Read Text B
精选2021版课件
12
Text B: The Wellness Boom
Structure Part I:Helping consumers to lead healthy lifestyles
is becoming a big business. 1. Case of Canyon Ranch 2. Competitiveness of the wellness industry 3. Case of Revolution Part II:Doing well by helping you feel good: 1.The reasons for the rise of the wellness industry 2.The difficulties many wellness firms facing
4. What are the reasons behind the rise of the wellness industry?
商务英语阅读上册课件及答案2PPT教学课件
North Africa (MENA). In all three regions,
the trade pacts build on the precedents
established first by the Canada-US Free
Trade Agreement (FTA) signed in January
America and the Caribbean (LAC) and the
Asia-Pacific region. For the past five years,
similar initiatives have been launched
with countries in the Middle East and
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3. 留意比较关系：形容词、副词的比较 级或最高级，或是表示比较的词语或结构， 经常会被作为设题题眼。4. 留意破折号、 冒号、括号、引号等特殊标点。5. 留意因 果、并列、转折等逻辑关系词：逻辑关系处
是快速阅读的重要设题点之一，因此题目中 的 because，since， so， therefore， but， while等逻辑关系词语往往可以成为 重要的信息定位点之一。
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定位的技巧是要在定位的地方有：1.如 果题目中包含数字，可以成为很好的题眼， 因为数字在文章中一般是以阿拉伯数字的形 式出现，比较容易寻找，方便快速定位。2. 留意人名、地名、机构名称等专有名词：专 有名词都是以大写字母开头，与数字信息一 样，它们在文章中显得比较突出，比较容易 寻找，方便快速定位。
Similarly, the NAFTA catalyzed interest
商务英语阅读Unit 8(课堂PPT)
The cohort of people aged 30 to 39 are more conservative.
年龄在30岁到39岁的一群人更加保守。
8
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
Business English: A Reading Course
UNIT 8
1
2014.11
BACKGROUND INFORMATION
I. How will you live after retirement?
II. Retirement planning 退休规划
1. predict lifespan;
TEXT B： PLAN AHEAD TO BEAT RETIREMENT BLUES
Notes on the Text:
2. With no plan for organizing their time and no ability to develop a new ways of identity, they often sink into depression. 他们没有组织时间的计划，也没有能 力去开发一个新的自我，于是就沉溺 于抑郁的情绪中。
III.
1. 当我们周围的人生病或死去的时候尤其是这样， 这也进一步提示了我们自己最后的死亡归宿。
2. 许多人由于公司裁员而被迫提早退休，不知所措。
3. 他们清楚地认识了自己，无论是照顾孩子，还是
帮助年老体弱的父母，或者做一些合适的工作，
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他们不再感觉需要取悦他人。
Business English: A Reading Course
年龄在30岁到39岁的一群人更加保守。
8
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
Business English: A Reading Course
UNIT 8
1
2014.11
BACKGROUND INFORMATION
I. How will you live after retirement?
II. Retirement planning 退休规划
1. predict lifespan;
TEXT B： PLAN AHEAD TO BEAT RETIREMENT BLUES
Notes on the Text:
2. With no plan for organizing their time and no ability to develop a new ways of identity, they often sink into depression. 他们没有组织时间的计划，也没有能 力去开发一个新的自我，于是就沉溺 于抑郁的情绪中。
III.
1. 当我们周围的人生病或死去的时候尤其是这样， 这也进一步提示了我们自己最后的死亡归宿。
2. 许多人由于公司裁员而被迫提早退休，不知所措。
3. 他们清楚地认识了自己，无论是照顾孩子，还是
帮助年老体弱的父母，或者做一些合适的工作，
16
他们不再感觉需要取悦他人。
Business English: A Reading Course
商务英语阅读Unit 10(课堂PPT)
英国：大海、水相关的习语，如：to spend money like water挥金如土; to rest on one’s oars暂时一歇; over head and ears灭顶之灾; over head and ears in debt负债累累；
狗：英国爱狗—a lucky dog幸运儿; 中国—人模狗样 12 ，狗仗人势
Unit 11
A. stationarity固定性
习语的结构都是固定的，不能被更改或替换，即使是同义 词也不行，比如：
不能把rain cats and dogs改成rain dogs and cats或rain a cat and a dog等等。
也就是说，习语的任何一个组成部分都是固定的，随意更 改会出现词不达意甚至啼笑皆非的结果。如：
out of question 毫无疑问 out of the question 没问题
10
Business English: A Reading Course
Unit 11
B. Integrality整体性/完整性
习语作为完整的语义单位不可随意分割截取使用，应避免 望文生义或断章取义。如： to lose one’s head 惊慌失措 (不是 “失去了头” ) let the cat out of the bag
You can not eat your cake and have it. 两者不 可兼得。
8
E、民间故事
Unit 10
Columbus’s egg 哥伦布竖鸡蛋，喻指万事开头难。
Black Friday 黑色星期五，喻指倒霉的日子。
9
习语的特性
Business English: A Reading Course
狗：英国爱狗—a lucky dog幸运儿; 中国—人模狗样 12 ，狗仗人势
Unit 11
A. stationarity固定性
习语的结构都是固定的，不能被更改或替换，即使是同义 词也不行，比如：
不能把rain cats and dogs改成rain dogs and cats或rain a cat and a dog等等。
也就是说，习语的任何一个组成部分都是固定的，随意更 改会出现词不达意甚至啼笑皆非的结果。如：
out of question 毫无疑问 out of the question 没问题
10
Business English: A Reading Course
Unit 11
B. Integrality整体性/完整性
习语作为完整的语义单位不可随意分割截取使用，应避免 望文生义或断章取义。如： to lose one’s head 惊慌失措 (不是 “失去了头” ) let the cat out of the bag
You can not eat your cake and have it. 两者不 可兼得。
8
E、民间故事
Unit 10
Columbus’s egg 哥伦布竖鸡蛋，喻指万事开头难。
Black Friday 黑色星期五，喻指倒霉的日子。
9
习语的特性
Business English: A Reading Course
商务英语阅读第一册上U.ppt
The abrupt change put him at the end of his tether.
Pre-reading Expressions
Expressions that are likely to be used to talk about different
Resolve / grapple with / cope with / race with the plight Stand up to / live through difficulty Come to terms with / be reconciled to the failure He has the courage to face the music. When faced with obstacles, he simply throws in the towel.
Pre-reading Expressions
Collocations that are possible to go with the target word “challenge”:
take up / meet / pick up the challenge rise to the challenge of risk look upon something as a challenge to greater exertions. The challenges of this new world have given impetus to changes. He can always turn a challenge to advantage.
towards
changes
and
Don’t like changes and challenges Change is a threat to our life which has already been under control. Change is bad. We're failing in some way if our lห้องสมุดไป่ตู้ves are in confusion. So we must fix it and get it back to normal. Changes are challenges, are failures! I am afraid of taking up the challenge and grappling with the plight.
《商务英语泛读》ppt课件
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2. What measures did they take when nations sensed a threat to their domestic economics?
Nations, sensing a threat to their domestic economies, sought to protect themselves from further disturbances by erecting various barriers to trade.
18
Pre-class Task 1: Read text B once for the main idea. Do not refer to the notes, the glossary, or dictionaries.
19
Pre-class Task 2: Read text B a second time for a better understanding of the main points and discuss the following questions.
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1. How would you define international trade?
International trade can be defined as the exchange of goods and services produced in one country with those produced in another.
3
Text A History of International Trade
4
Pre-class Task 1 Read text A once for the main idea. Do not refer to the notes, the glossary, or dictionaries.
2. What measures did they take when nations sensed a threat to their domestic economics?
Nations, sensing a threat to their domestic economies, sought to protect themselves from further disturbances by erecting various barriers to trade.
18
Pre-class Task 1: Read text B once for the main idea. Do not refer to the notes, the glossary, or dictionaries.
19
Pre-class Task 2: Read text B a second time for a better understanding of the main points and discuss the following questions.
20
1. How would you define international trade?
International trade can be defined as the exchange of goods and services produced in one country with those produced in another.
3
Text A History of International Trade
4
Pre-class Task 1 Read text A once for the main idea. Do not refer to the notes, the glossary, or dictionaries.
商务英语阅读第二版ppt课件
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11
Voice of Courage
1933年5月7日，复兴工业：第二次“炉边谈话”。
1933年7月24日，为了彻底解决童工和劳动时间问题，罗斯福 发布了第三次“炉边谈话”。
1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话”，他 回顾了3月份以来“足以自豪的事实和行动”，并高度概括了“第一 次新政”所致力于实现的目标。
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8
Voice of Courage
Background Infromation:
Fireside Chat: 炉边谈话
炉边谈话是美国总统罗斯福利用大众传播手段进行政治性公关 活动的事例之一。20世佛，4年任期内正碰上全球性经济危机，美 国经济在短短几个月内几乎崩溃，至1932年冬天，全国至少有
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4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
ULOnGitO1
Effective Communication
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1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
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