大学体验英语视听说教程第二册Home_Listening(修订版完美)

Unit 1

Home Listening

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International business is a term used to collectively describe all commercial transactions (private and governmental, sales, investments, logistics, and transportation) that take place between two or more nations. Usually, private companies 1) __undertake____ such transactions for profit; governments for profit and for political reasons. It refers to all business activities which involve cross 2) border____ transactions of goods, services and resources between two or more nations. Transaction of economic resources include capital, skills, people, etc. for international production of physical goods, and services such as finance, banking, 3) ___ insurance construction, etc.

The increase in international business and in foreign 4) investment___has created a need for executives with knowledge of foreign languages and skills in cross-cultural communication. Americans, however, have not been well trained in either area and, consequently, have not enjoyed the same level of success in 5) _negotiation__ in an international arena as their foreign counterparts. Negotiating is the process of communicating back and forth for the purpose of reaching an agreement. It involves persuasion and compromise, but in order to 6) ___participate___in either one, the negotiators must understand the ways in which people are persuaded and how compromise is reached within the culture of the negotiation.

In studies of American negotiators abroad, several traits have been 7identified that undermine the negotiator’s position, two of which, in particular, are directness and 8) impatience

. Furthermore, American negotiators often insist on realizing short-term goals. Foreign negotiators, on the other hand, may value the relationship established between negotiators and may be willing to invest time in it for long-term benefits.9) In order to solidify the relationship, they may choose indirect interactions Clearly, perceptions and differences in values affect the outcomes of negotiations and the success of negotiators. 10) without regard for the time involved in getting to know the other negotiator. For Americans to play a more effective role in international business negotiations, they must put forth more effort to improve cross-cultural understanding.

Unit 2

Home

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Today’s leading Chinese brands must learn how to create and manage their brand value on a global scale. It is time for them to re-think their global brand 1) _ strategy, and follow the best practices of the world’s most powerful multi-national brands. While we are still several years away from a Chinese brand appearing on Interbrand’s Best Global Brands, the lessons from the 2) __annual