英语文化交流ppt

The launch of the iPhone6
Apple CEO host
product manager designers introduce the new iPhone6 VS
game developers experienced game performance Clear responsibilities highlight the role of the individual “individualism” value
2 Iphone 6 conference
host
CEO
01
Product designer
2
western "individualism" values in American corporate culture and attaches great importance to and highlights the role of individuals
3.1.1 different design ideas
iPhone6
never satisfied
constantly pursues innovation and
vs
development
focus on the protection of intellectual property rights intellectual property rights intellectual property rights
America
巴西
After the end of the video, the logo of the video appeared in the center of the stage screen -- an apple with a bite, which was a representation of the meaning of the concept. It is a symbol of apple's insatiable pursuit of innovation and development. Innovation plays an important role in American corporate culture, so American enterprises attach great importance to innovation and regard it as the soul of development.
3.2.1 the difference in population composition
America
China
移民
America is a nation of immigrants focus on personal achievement can stand out from the crowd create value for themselves.
1
2
The differences between xiaomi and apple's launch event
2 Iphone 6 conference
01
1
Comparison
In western values, progress and advancement is a comparison of oneself with the past. Thus, innovation plays an important role in corporate culture.
beautiful
wangyuan is the brand spokesperson of xiaomi 9, and fans
follow the trend to buy the phone
1 Xiaomi mobile phone conference
1 Xiaomi mobile phone conference
Individualism and collectivism
1 Iphone conference
From these promotional images, we can see that apple attaches great importance to innovation
1 Iphone conference
2 Iphone 6 conference
01
1
Comparison
In terms of Chinese values, progress and promotion are compared with those around to highlight the high performance of their products
an ancient country with a long history turbulence and constant war
values a stable and harmonious society
the collective interests are above all else.
3.2.2 different geographical environments
1 Abstract
Costeffective？
Appearance?
beauty camera?
Brand strength?
来自百度文库
high quality and low price
The feel of a mobile phone,
people's aesthetic needs
Apple's phones tend to be real, and xiaomi's filters can make people more
harsh natural environment the complex climate strong capacity to expand, compete and innovate individualism
natural environment and resources agricultural culture cooperate with each other strong interdependence among people collectivism
Comparison of Chinese and American Corporate Cultures
—Mobile communication perspective
reporter: 杨 慧 慧 ， 王 移 红 ， 任 美 香 ， 程 婉 儒
CONTENTS
1 A comparison of xiaomi and apple' phone launches
American education philosophy:
think independently, question everything and dare to innovate. UPSTO（美国专利商标局）
Chinese education is a cramming method
Confucianism distinct hierarchy emphasize the “moderation of the mean” emphasize collectivism a certain inertia and lack of innovation
3.2.4 different educational concepts and methods
Product summary
结论
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3
Reasons
3 . 1 Reasons
One different design ideas Two different perceptions of value
apple's excellent phone design, which has great
attraction to the audience.
Product summary
2 xiao mi 4 conference
3
论题
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3.2.3 different religious beliefs
Christianity emphasize individualism mainly logical thinking analytical thinking strong sense of innovation and competition
Xiaomi 4
more focus on the product performance and price
"fan economy“
the theme of "Let everyone enjoy the fun of technology“.
3.1.2 different perceptions of value
In this way, it emphasizes that the mi 4 is a 论p文ow结e构rful phone, which then forms a sharp contrast with the low sales price in the PPT picture, highlighting the cost performance of mi 4 and leaving a deep impression on the audience.
1 Xiaomi mobile phone conference
“let everyone enjoy the fun of science and technology”
The orange square background
reflects its concept of "born for fever", high performance and low
One the difference in population composition Two different geographical environments Three different religious beliefs Four different educational concepts and methods
The launch of the Xiaomi 4
completed by Xiaomi CEO Lei Jun emphasizing integrity and unity “collectivism” value
3 . 2 Cultural background of these differences
2 Comparison of differences 3 Background cultural 4 Summary of cultural differences
1
The launch of Xiaomi and apple
appearance trademark
concept Consumption view
Game developer
2 xiao mi 4 conference
01
2
host
focus on the interests of the collective, the emphasis on the integrity and unity
2 Iphone 6 conference
3
01
price, and extremely competitive price. "high quality and low price“--- "sex price ratio"
"fan economy" business philosophy
"MI"
1 Iphone conference
the soul of development--innovation intellectual property rights