体验商务英语(第二版)课件第2册案例Dear Sirs or Madams

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体验商务英语(第二版)课件第2册课件Unit 11 New Business

Starting new businesses
Starting a business is one of the most exciting things you can do. But it also presents challenges. The economic outlook may be uncertain, but by planning ahead and taking heed of expert guidance, there's no reason why your small business can't get off to the best possible start and go on to be a big success. Choosing a company name, finding premises, hiring staff, winning customers are all important start-up tasks, that are vital you get right at the outset. Before you get going, it's crucial you have a business roadmap. This will help you make the right business decisions and anticipate problems before they occur.
• low taxes
• good transport links
• skilled staff
• training courses
• low interest rates
• high unemployment

体验商务英语第2课U2课件

Reading Describing your routine
D Decide whether these statements are true or false.
Many people think Ghosn is Japanese. False Ghosn speaks three foreign languages. False He lives in Europe. True He often travels between Europe and Asia. True He meets international customers at weekends. False 6 He has four children. True 1 2 3 4 5
security opportunities boss facilities promotion
helpful
company mobile
holidays
phone facilities
parking
car
sports
hours
Starting up
C Match some word partnerships from Exercise B to their meanings 1 to 6. 1 a lot of money high salary long holiday helpful colleagues travel opportunities
work (work) (work) for a shipping company
6 you can change the times when you start and finish work flexible hours

体验商务英语第二版PPTUnitTravel

Starting up B Choose the correct word from the box to complete
the following list of things which irritate people when flying.
seats trolleys queues luggage room cancellations food jet
Air rage
negative meaning? Use a good dictionary to help you.
rage
misbehavior
frustration
optimum √
disorientation
concern √ valuable √
complaints
disruptive
dangerous
American English
British English and which is American English.
1 subway 2 city centre 3 carry-on baggage 4 one way 5 return 6 freeway 7 rest room 8 elevator 9 coach class 10 timetable 11 car park
Perhaps, particularly in the area of …ac…co…m…m.…od…at…io…n .,
I think hotels will need to improve …t…he…ir…st…an…da…rd…s….
in general. There are some very good hotels already,

体验商务英语(第二版)课件第2册课件Unit 5 Stress

Alan Bradshaw 1. The most common cause of stress is usually a c_o_m__b_in_a_t_io_nof things rather than __o_n_e__ca_u_s_e____.
2. For example, a very bad combination is where someone is under a lot of __p_r_e_ss_u_r_e____, but they also feel that they have no __c_o_n_t_ro_l______, and they feel unsupported. 3. That combination can cause severe stress and _d_e_p_r_e_s_s_io_n_.
Vocabulary
Stress in the workplace
A Match the words to their definitions
1 lifestyle 2 workaholic 3 workload 4 deadline 5 flexitime
a) a time or date by which you have to do something
time. 8 are more likely to become angry when
stressed.
Reading A Before you read the article, discuss these questions.
A career 1 Do you prefer a slow or a fast pace of life? Why? change 2 What can people do to have a good work-life balance?

体验商务英语(第二版)课件第2册案例unit 10 Dialogue practice

A: Mr. Johnson. Can I have a word with you?B: Oh, Bill. Sure. Come in, please. What is it?A: The workers said that the company had stopped subsidizing the drinks and meals in the company restaurant and had thus resulted in a 50% price increase. The workers are not very happy about it. We want the company to resume the subsidies immediately.B: Look, Bill. You’ve got to understand that the company is having a hard time right now. We have to reduce the costs, or the staff’s salaries will be affected.A: But, according to the contract we signed when we started working here, the subsidized restaurant is part of the terms and conditions of work. I don’t think the workers can accept that. B: I know that, Bill. But things are changing. It is just for the benefits of the company. We have made careful investigations before we make the decision. As far as I know, our staff restaurant is still offering good value for money. In spite of the cuts in subsidies, prices in our restaurant are still similar to those in other companies in the area.A: But I think that the management should have fully consulted the workers before getting the price increase into effect.B: Perhaps this is what we have neglected. Look, Bill. I’ll report what we have just discussed to the Board of Directors and get back to you as soon as possible. Is that all right?A: All right. Thank you, Mr. Johnson. See you.B: See you. Bill.。

体验商务英语(第二版)课件第2册课件Unit 7 Marketing

available for advertising during a particular period
c) A program of advertising
activities over a period,
with particular aims
Vocabulary Word
B
Choose a well-known brand for each of these product categories.
Listening Successful
B
Work in small groups. Discuss in what ways the following points also contribute to successful
marketing
marketing.
1. an awareness of the company’s strengths and weaknesses
Speaker 1: Place
Speaker 3: Price
Speaker 2: Promotion Speaker 4: Product
Think of some products you have brought recently. Why C did you buy them? Which of the four Ps influenced your
b) informing customers about products and persuading them to buy them
c) where goods or services are available
d) goods or services that are sold

体验商务英语第二版PPTUnitTravel

1 not enough leg ...r.o...o..m..... available 2 lost or delayed ..l.u..g..g..a..g..e.. 3 long .q..u..e..u..e..s.. at check-in 4 poor quality .....f.o..o..d....... and drink 5 no baggage .t.r.o...l.l.e..y..s.. 6 overbooking of ....s..e..a..t.s...... 7 flight delays and ..c..a..n..c..e..l.l.a..t.i..o..n..s.... 8 ...j.e..t...- lag
American English
British English and which is American English.
1 subway 2 city centre 3 carry-on baggage 4 one way 5 return 6 freeway 7 rest room 8 elevator 9 coach class 10 timetable 11 car park
2 Unit Travel
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
compare your answers with a partner.
1 How often do you travel by air, rail, road and sea? 2 What do you enjoy about traveling? What don’t you

体验商务英语(第二版)课件第2册课件Unit 11 New Business

Starting up
Private & public sector companies
In economics, the private sector is that part of the economy which is both run for private profit and is not controlled by the state. By contrast, enterprises that are part of the state are part of the public sector. The private sector employs the majority of the workforce in some countries. However, in some other countries, the public sector employs most of the workers. Some industries should always be publiclyowned because of their national importance, safety issues, uncertain return on investment for investors, etc.
Unit 11
New business
Quotation
Thomas John Watson, Sr. was the chairman and CEO of International Business Machines (IBM)
‘You have to have your heart in the business and the business in your heart.’ Thomas J. Watson (18741950)

体验商务英语(第二版)课件第2册课件Unit 9 Managing people

Starting up
A What qualities and skills should a good manager have? Choose the six most important from the list.
To be a good manager you need to: 1 like people; 2 enjoy working with others; 3 give orders; 4 listen to others; 5 make suggestions; 6 judge people’s abilities; 7 plan ahead; 8 be good with numbers; 9 make good presentations; 10 be persuasive
Unit 9 Managing people

Quotations about management
Management is nothing more than motivating other people.
I believe managing is like holding a dove in your hand. If you hold it too tightly you kill it, but if you hold it too loosely, you lose it.
1 What would you find difficult if you had to go and work in a very different culture from your own?
2 What advice would you give to a foreign manager who is going to manage staff in your country?

体验商务英语(第二版)课件第2册课件Unit 4 Great ideas

Vocabulary A Make word partnerships(1-6) with their explanations (a-f).
Verb & noun 1. to take advantage of an a. to offer a larger variety of
combinations opportunity
Vocabulary B Fill in the gaps with the phrases in Exercise A.
Verb & noun combinations
Great ideas are generated in different ways. Sometimes an idea may simply be when a company …ta…ke…s…ad…v…an…ta…ge…o…f a…n…op…p…or…tu…nit…y …to …ex…te…nd…i…ts…pr…od…u…ct…ra…ng…e, to offer more choice to existing customers. Or a great idea could allow a company to …en…te…r a…m..a..r..k..e..t...which was closed to it before. Companies which are prepared to spend a lot on R & D may m…a…ke…a…b…re…ak…th…ro…ug…h…by having an original idea for a product which others later copy, for example Sony and the Walkman. On the other hand, some products are developed in response to customer research. They come from customer ideas. These products are made to …m…ee…t a…n…ee…d , to satisfy consumer demand. Or the product does something similar to another product, but faster, so it saves time. Some people will buy new products because the product …ra…is…es..t.h..e..i.r...s..t.a..t.u...s. —gives them a new, more upmarket image. Other people will buy any ‘green’ product whichr…ed…uc…e.s. waste or p…ro…te…c…tsthe environment, even if it is more expensive. If an idea is really good and the product……fil…ls...a gap in the market—it may even …w…in… an award for innovation.

体验商务英语第二册Unit 2 Selling online

You may have security problems with using credit cards and find yourself paying for things you did not buy.
You may enjoy shopping in real shops. You may like the feeling of walking in the supermarket with a shopping cart.
warehouse
return
bargain
Vocabulary B Make phrases that match definitions 1 – 7.
Shopping
Online
credit card
cooling off
money back
method of
interest-free
out of
Online shopping
tips
Check out the terms of the deal, like refund policies and delivery dates. Can you return the item for a full refund if you’re not satisfied? If you return it, find out who pays the shipping costs or restocking fees, and when you will receive your order. Sellers are required to ship items as promised or within 30 days after the order date if no specific date is promised.

体验商务英语(第二版)课件第2册案例Dear Ms

Dear Ms. WangI am writing to thank you for your kind and efficient assistance to make our conference so successful. All our participants said that your staff were friendly and helpful. The conference rooms were well-equipped and everything worked perfectly throughout the conference.In addition, I would like to send my special thanks to the staff in your restaurants: the food was excellent and was served quickly, which was extremely important at lunchtime as we only had a 45-minute break.Thank you again for all your help. We will certainly use the Plaza for a similar conference that we are organizing in two years’ time.Yours sincerely(103 words)Dear Mr. RobinsonI am writing to complain about the facilities and the service during our recent conference at your hotel. We organized a successful conference at the Plaza two years ago, but this time we were very disappointed.The most serious problem was the interpreters from the agency recommended by your hotel. They did not speak the languages fluently and this led to misunderstandings between the participants and caused a lot of bad feelings.Considering the inconvenience we experienced at your hotel, I suggest a 20 percent reduction in the bill for the conference.I am looking forward to receiving your prompt reply.Yours sincerely(101 words)。

体验商务英语(第二版)课件第2册课件Unit 10 conflict

2 creating the right atmosphere for difficult conversations to take place (in other words, creating an environment for the parties to discuss difficult issues thoroughly)
c) to make a situation better
4 to talk down to somebody d) to make a decision too quickly Article B
1 to move things forward a) to make a decision too quickly b) when you treat a person
Starting up
How good are you at managing conflict?
Do the quiz and check out your answer on page 138. Pay attention to the use of the following words and phrases.
Vocabulary
Word building
A Use the correct form of the following
words to complete the chart.
Noun
1 patience 2 calmness 3 weakness 4 toughness 5 emotion 6 consistency 7 sympathy 8 formality 9 enthusiasm 10 creativity
intervene: do something to deal with a problem People usually don’t want to intervene in disputes between husbands and wives. take sides with …, take the side of … I don’t like him but this time I’m taking sides with him/taking his side. as though/as if … He looks as though (as if) he knows everything. He behaves as if nothing has happened. turn … down Would you turn down the TV a little bit? It’s too loud. get back at … He was trying whatever he could to get back at his ex-wife.

体验商务英语(第二版)课件第2册课件Unit 4 Great ideas

Starting upຫໍສະໝຸດ A Which of the following statements do you agree or disagree with? Why?
1 There are no new ideas. 2 Most of the best ideas are discovered by accident.. 3 Research and development is the key to great
2. If something happens “out of the blue”, it happens:
a) suddenly, when nobody expects it. b) whenever it is necessary. c) after a lot of preparation and planning.
4. Not all people have a chance to speak during their brainstorming sessions. F
5. They encourage people to look at problems from different points of view. T
C Now listen and check your answers to Exercise B.
Listening
The Innovation
Works
A Choose the correct answer for these questions
1. “Brainstorming” is:
a) a new way of dealing with business correspondence. b) a technique to help people produce a lot of ideas. c) a lively discussion among academics.

体验商务英语第2册PPT教学课件-Unit 7 Marketing

Reading
Selling dreams
A Discuss these questions in pairs.
1 Which celebrities from your country have appeared in advertisements? What kind of products do they endorse?
3. What did Oxford Strategic Marketing do for their client?
They designed a questionnaire, commissioned it, and then analysed the research.
4. What was surprising about the results of the research?
2. an understanding of the opportunities and threats the company faces
3. good communication skills
4. a good, creative campaign
Which one do you think Jonathan will mention next?
behavior a) description of a typical customer
2 consumer profile
goods
b) where and how people buy things c) things people buy for their own use
3 product
A major bank.
2. How does the technique called “market segmentation” work?