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商业计划书英文模板范文

商业计划书英文模板范文

商业计划书英文模板范文Business Plan Template1. Executive Summary- Overview of the business concept- Mission statement- Goals and objectives2. Company Description- Legal structure (sole proprietorship, partnership, corporation, etc.)- Brief history of the company- Products or services offered- Target market and customer base3. Market Analysis- Industry overview- Market size and growth potential- Competitors and competitive advantage- Customer demographics and behavior4. Marketing and Sales Strategy- Marketing plan- Pricing strategy- Distribution channels- Advertising and promotional strategies5. Organization and Management- Organizational structure- Key personnel and their roles- Board of directors or advisory board- Management team's qualifications and experience 6. Product or Service Line- Overview of products or services- Unique features and benefits- Product development plan (if applicable)- Intellectual property protection7. Financial Projections- Sales forecasts- Income statements- Cash flow projections- Break-even analysis- Balance sheet8. Funding Request- Amount of funding needed- How the funds will be used- Proposed repayment plan (if applicable)9. Risk Analysis- Identification of potential risks and challenges- Mitigation strategies- Contingency plans10. Conclusion- Summary of the business plan- Call to action- Contact informationNote: This is a general template for a business plan. Depending on the specific nature of your business, you may need to customize and tailor the sections accordingly.。

商业计划书模板(英文版)(doc 30页)-精品

商业计划书模板(英文版)(doc 30页)-精品

BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary (1)Management (2)[Company] History (4)[Product/Service] Description (6)Objectives (8)Competitors (10)Competitive Advantages (11)Innovation (13)Pricing (14)Specific Markets (15)Growth Strategy (16)Market Size and Share (17)Targeting New Markets (18)Location (19)Manufacturing Plan (19)Research & Development (20)Historical Financial Data (21)Proforma Financial Data (22)Proforma Balance Sheet (25)Cost Control (26)Effects of Loan or Investment (27)Attachments (27)Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:<Product>1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.<Service>1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3Sales $1,000,000 $1,400,000 $1,600,000Net Income $25,000 $250,000 $375,000Earnings per.01 .12 .14shareManagement[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on afull-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the Unive rsity of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training. Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:[Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:▪ A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.▪ A prospective [customer/client] list has been drawn up.▪Strategy meetings are being held every Monday, Wednesday and Friday evenings.▪This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:<Product>▪Offers the lowest price on the market▪Is the most technically advanced▪Offers more useful features▪Saves them time and money▪Offers our users better value per dollar spent▪Provides an alternative way to achieve a similar task.<Service>▪Provides a service which is not presently available in this area.▪Is strengthened by a team with combined experience of XX years.▪Saves them time and money▪Provides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.<Product>The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of thisproduct, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.<Service>[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -1. First Year XX%2. Second Year XX%3. Third Year XX%4. Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.1. Budget for complete computer training for appropriate applications.2. Set up, Maintain] employee benefit program for continuing college education.3. Budget for necessary seminars and/or continuing job-specific education.4. Maintain state-of-the-art accounting system for careful tracking.5. Monthly reports on financial status vis-a-vis the industry.6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:▪Location - next door to supplier factory, on major artery, close to terminal, etc.▪Pricing - Low cost producer, known for aggressive pricing policy.▪Delivery - ships overnight to anywhere in the world.▪Management - Everyone has an MBA from Harvard.Weaknesses▪Service - takes more than 3 months to receive spare parts.▪Dedication - If it’s sunny, they’re on the golf course or ski slope.▪Machinery - Slowly approaching obsolescence unless replaced within six months. ▪Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive Advantages<Product>The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry. Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount. Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]<Service>The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry. Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:▪increase service▪increase advertising▪reduce prices▪increase profits▪increase selection<Service>Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:▪increase customer service▪increase advertising expenditures▪increase profits▪increase selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.Pricing<Product>Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.<Service>Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General History<Product>The first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.<Service>Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry Strategy<Product>Our widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.<Service>Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth Strategy<Product>After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.<Service>After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years. Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:▪Customer contact - find out their needs▪Look for complementary products▪Trade shows▪World Trade Center “Network”▪U.S. Government trade leads▪State Government trade leads▪On-line computer prospecting and qualification (DIALOG, D&B, etc.)▪Market surveys▪Research & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The traffic flow has been rated at high.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The building is structurally compatible for our use.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our freight companies, suppliers, clients and employees.5. Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines. We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government (both state and federal) funding sources. Our present program of joint research with the local university has b=proven very beneficial.。

商业计划书范例英文

商业计划书范例英文

59 mil
77 mil
210 mil 185 mil 150 mil 123 mil 98 mil
2002
2003
2004
2005E 2006E
2007E
2008E
• According to CNNIC, China internet users will reach 120 million in 2005
Language Difference
Domestic Consumers
Logistics
Customer service
Overseas Merchants
Clear the hurdles to consumer overseas ecommerce
•Limited merchandise/service choices
• MasterCard /Visa estimates more than 100 million Chinese with annual income >$5,000 by 2021
• Overseas merchants
• Merchants who are interested in China consumer market
tariffs etc. included – 6-14 working day guaranteed delivery on goods around the world – Accessible customer services with return and exchange
guarantees
Notes
Global B2C
Facilitates buying overseas goods/services

用英文写商业计划书的格式

用英文写商业计划书的格式

用英文写商业计划书的格式Business Plan Template.1. Executive Summary.This section briefly summarizes the key points of your business plan, including your company's mission, market opportunity, unique value proposition, financial projections, and key milestones. It should act as a teaser to whet the reader's appetite for more details.2. Company Description.In this section, provide a detailed overview of your company, including its legal structure (e.g., LLC, Corporation), industry classification, and location. Describe your company's mission, vision, and core values. Explain what your company does, who your target customers are, and how you differentiate yourself from competitors.3. Market Analysis.This section delves into the market opportunity foryour business. Include research on the target market's size, growth potential, and trends. Analyze your targetcustomers' needs, preferences, and buying behaviors.Identify your competitors and assess their market share, strengths, and weaknesses. Finally, explain how your business will capitalize on market opportunities and outcompete rivals.4. Organization and Management.In this section, introduce your team and explain their qualifications, expertise, and roles within the company. Describe the company's ownership structure and governance mechanisms. Explain how you plan to manage growth and expansion, including any plans for hiring additional staffor outsourcing.5. Products and Services.Detail your company's products or services, including their features, benefits, pricing strategies, and how they meet customer needs. Explain how your products or services differentiate from those of competitors and why customers would choose them. Provide any relevant intellectual property or patents your company holds.6. Marketing and Sales Strategy.In this section, outline your marketing and sales plans to attract and retain customers. Include strategies for market positioning, branding, advertising, promotion, and pricing. Explain how you will generate leads and convert them into sales. Describe your sales process, including any unique selling techniques or customer service strategies.7. Funding Request.If your business plan involves seeking funding from investors or lenders, this section should detail your financial needs and how the funds will be used. Include projections for income statements, cash flow statements,and balance sheets for the next three to five years.Explain how the requested funding will help achieve your business objectives and what the expected return on investment (ROI) is for investors.8. Financial Projections.Provide detailed financial projections for your business, including income statements, cash flow statements, and balance sheets for at least three years. These projections should be based on realistic assumptions and demonstrate your understanding of the financialimplications of your business plan. Include any key assumptions or risk factors that could affect yourfinancial projections.9. Appendices.Include any additional documents or materials that support your business plan, such as market research reports, competitive analysis, product brochures, or any relevant legal documents (e.g., patents, licenses).Remember that a business plan is a living document that should be updated regularly as your business grows and evolves. It should serve as a roadmap for guiding your company's strategy and operations and attracting investors or lenders. Take your time to craft a comprehensive and professional business plan that accurately reflects your company's vision and goals.。

商业计划书模板范文英文

商业计划书模板范文英文

商业计划书模板范文英文BUSINESS PLAN TEMPLATE.1. Executive Summary.This section provides a brief overview of the business, highlighting its unique value proposition, target market, and expected financial performance. It serves as a snapshot of the entire plan, giving readers a quick understanding of what the business is and where it's headed.2. Company Description.In this section, describe the business in detail. Include information about the industry, the specific products or services offered, and any unique features or advantages that set the business apart from its competitors.3. Market Analysis.Provide a comprehensive analysis of the target market, including its size, growth potential, and customer demographics. Identify the key trends and developments that are shaping the market, and explain how the business plans to capitalize on these opportunities.4. Organization and Management.Describe the ownership structure of the business, including any key individuals or teams responsible for its operation. Highlight the relevant skills and experience of the management team, and explain how their expertise will contribute to the success of the business.5. Marketing Strategy.Outline the marketing plan, including the positioning of the brand, the target audience, and the proposed promotional activities. Identify the key marketing channels that will be used to reach customers and generate awareness and interest in the business's products or services.6. Operations Plan.Describe the processes and systems that will be used to deliver the business's products or services. Include information about the supply chain, production processes, and any necessary equipment or technology. Also, explain how the business plans to ensure the quality andconsistency of its offerings.7. Financial Plan.Provide detailed financial projections for the business, including income statements, balance sheets, and cash flow statements. Identify the key financial metrics that will be used to measure the business's performance, and explain how it plans to achieve profitability and growth.8. Funding Request.If applicable, outline the business's funding requirements and how the funds will be used to support its growth and development. Identify the potential sources offunding, such as investors, loans, or grants, and explain why each source is suitable for the business's needs.9. Appendices.Include any additional documents or materials that support the information presented in the plan, such as market research reports, financial projections in detail, or bios of key team members.10. Conclusion.Summarize the key points of the business plan and emphasize the potential for growth and success. Reiterate the business's value proposition and its commitment to meeting the needs of its target market.This template provides a comprehensive framework for developing a business plan that covers all the essential elements of a successful business. It serves as a roadmap for entrepreneurs and investors to understand thebusiness's strategy, market potential, and financial viability.。

商业计划书模板(英文版)

商业计划书模板(英文版)

Business Plan Template (English Version) Executive SummaryThe executive summary is the first section of the business plan and provides a high-level overview of the key components of the plan. It should summarize the business idea, the market opportunity, and the company’s goals and objectives. It should also highlight the financial projections and the key management team members.Company DescriptionThe company description section provides an overview of the company, including its history, current operations, and future goals. This section should include information about the company’s legal structure, location, and ownership. It should also describe the company’s products or services, target market, and competition.Market AnalysisThe market analysis section should provide a detailed analysis of the target market, including size, demographics, and buying behavior. This section should also include a competitive analysis, whichidentifies and describes the key competitors and their strengths and weaknesses.Products or ServicesThe products or services section should provide detailed information about the company’s offerings, including their features, benefits, and pricing. It should also describe the company’s unique selling proposition (USP) and how it differentiates the company from its competitors.Marketing and Sales StrategyThe marketing and sales strategy section should outline the company’s approach to promoting and selling its products or services.This section should include information about the c ompany’s target audience, marketing channels, and sales approach.Financial ProjectionsThe financial projections section should provide a detailed overview of the company’s financial performance, including revenue, expenses, and profits. It should also in clude information about the company’s funding requirements, capital structure, and sources of funding.Management TeamThe management team section should provide information about the company’s key management team members, including their roles and responsibilities. It should also include their relevant experience and qualifications.ConclusionThe business plan template provides a comprehensive framework for creating a business plan that will help you achieve your goals and objectives. By following this template, you can ensure that your business plan is complete, well-organized, and presents a compelling case to investors and other stakeholders.。

商业发展计划书模板-英文版

商业发展计划书模板-英文版

商业发展计划书模板-英文版1. Executive Summary3. Market Analysis4. Product or Service Offering5. Marketing and Sales StrategyOutline the marketing and sales strategies that will be implemented to promote the products or services. Include details about pricing, distribution channels, promotions, and advertising. Also, describe the sales process and the customer relationship management approach.6. Operations and ManagementProvide information about the operational aspects of the business, such as facilities, equipment, and technology. Describe the production or service delivery process and outline the key operational strategies.Additionally, introduce the management team and their relevant experience.7. Financial Projections8. Risk Analysis and MitigationIdentify potential risks and challenges that could affect the success of the business. Evaluate the likelihood and impact of each risk and propose strategies to mitigate them. This section should demonstrate that the business development plan has been carefully considered and includes contingency plans.9. Implementation PlanDevelop an implementation plan that outlines the steps and timeline for executing the business development strategies. Assign responsibilities, set milestones, and establish key performance indicators to track progress. This plan should serve as a roadmap for achieving the stated objectives.10. ConclusionSummarize the key points of the business development plan and emphasize the potential for success. Include any additional information that supports the feasibility and viability of the business. Round off the document by expressing confidence in the plan's ability to drive growth and profitability.。

商业计划书英语模板

商业计划书英语模板

商业计划书英语模板Crafting a Business Plan: A Comprehensive Guide。

Introduction。

Welcome to this comprehensive guide on crafting a business plan. Whether you're a seasoned entrepreneur or embarking on your first business venture, having a well-thought-out business plan is crucial for success. This document serves as a roadmap for your business, outlining your goals, strategies, and financial projections. Below, we'll delve into the essential components of a business plan and provide a template to help you get started.1. Executive Summary。

The executive summary is arguably the most important section of your business plan, as it provides an overview of your entire venture. In this section, you'll summarize your business idea, target market, competitive advantage, and financial projections. While it appears at the beginning of the business plan, it's often written last, as it encapsulates the key points of the document.2. Company Description。

商业计划书样本(英文版)

商业计划书样本(英文版)

Business Plan SampleExecutive SummaryOur business, XYZ Inc., is a tech startup that focuses on developing innovative mobile apps. Our flagship product, the XYZ Mobile App, is a convenient and user-friendly tool for organizing personal and professional schedules. With over 3 million users, we are one of the leading productivity apps in the market.The purpose of this business plan is to outline our strategies for the next 3 years, which include expanding our user base, introducing new features, and securing additional funding. With our experienced team of developers, marketers, and designers, we are confident in achieving our goals.Market AnalysisThe mobile app industry is rapidly growing, with a projected value of $935 billion by 2023. The demand for productivity apps is also on the rise, as more people seek ways to manage their busy schedules. However, there is stiff competition, with many established players in the market.Our target customers are working professionals and students who require an efficient tool for managing their tasks and appointments. We have identified several unique selling points that differentiate us from our competitors. These include:•Intuitive user interface that requires minimal training•Customizable layouts for different types of schedules (e.g. work, school, personal)•Cross-device synchronization for seamless integration with desktop and wearable devicesFurthermore, we have conducted surveys and focus groups to gather feedback from our users and potential customers. Based on this data, wehave identified several opportunities for improving our app, such as adding a built-in note-taking feature and integrating with popular calendar apps.Marketing StrategyIn order to reach our target audience, we will employ a combination of online and offline marketing tactics. This includes:•Social media advertising on platforms such as Facebook, Instagram, and LinkedIn•Search engine optimization to increase visibility on Google and Bing•Influencer marketing to leverage the reach of popular bloggers and social media personalities in the productivity niche•Partnership with relevant organizations and institutions, such as business schools and professional associations, to offer exclusive discounts and promotionsWe will also continue to monitor and respond to feedback from our users, and incorporate their suggestions into our marketing efforts.Financial ProjectionsOur business generates revenue through a combination of in-app purchases and advertising. We project the following financial statements for the next 3 years:Income StatementYear Revenue Expenses Profit/Loss2020$5 million$3 million$2 million2021$7 million$4 million$3 million2022$9 million$5 million$4 millionBalance SheetYear Assets Liabilities Equity2020$8 million$2 million$6 million2021$11 million$3 million$8 million2022$14 million$4 million$10 millionCash Flow StatementYear Cash Inflow Cash Outflow Net Cash2020$6 million$3.5 million$2.5 million2021$8 million$4.5 million$3.5 million2022$10 million$5.5 million$4.5 millionThese projections are based on conservative estimates, and do not take into account any potential acquisitions or mergers. We are confident in our ability to achieve these targets, as we have already secured agreements with several major advertisers and investors.Management TeamOur management team includes several experienced professionals with a strong track record in the tech industry. This includes:•John Smith, CEO: A serial entrepreneur with over 20 years of experience in founding and scaling successful startups.•Jane Doe, CTO: A seasoned software engineer and product manager, with expertise in mobile app development and user experience design.•Bob Johnson, CFO: A certified public accountant with extensive financial management experience, including experience in fundraising and investor relations.ConclusionWe believe that our innovative product, solid market analysis, effective marketing strategy, and experienced management team will position us for success in the highly competitive mobile app industry. With the support of our investors, and the dedication of our team, we are confident in achieving our goals and driving continued growth for the next decade and beyond.。

商业计划书英文版

商业计划书英文版

商业计划书英文版Business PlanIntroduction:The purpose of this business plan is to outline the strategies and objectives for establishing and operating a new business venture. The business, which will operate under the name [Company Name], aims to provide [Product/Service] to [Target Market]. This document will present a comprehensive overview of the business concept, market analysis, marketing strategy, organizational structure, financial projections, and risk management plan.1. Executive Summary:[Company Name] is a start-up company that aims to offer[Product/Service] to [Target Market]. With a mission to [Mission Statement], we intend to meet the needs and preferences of our target customers by offering a unique value proposition. Our goal is to establish a strong presence in the market and become a trusted and preferred provider within [Industry].2. Business Concept:The business concept of [Company Name] revolves around delivering high-quality [Product/Service] to meet the demands of our target customers. We will differentiate ourselves from competitors by [Unique Selling Proposition]. Our core values include [Core Values], which will guide our operations and decision-making processes.3. Market Analysis:3.1 Market Overview:- Description of the target market- Market size and growth potential- Market trends and customer preferences3.2 Competitive Analysis:- Identification of key competitors- Analysis of their strengths and weaknesses- Assessment of market opportunities and threats3.3 Customer Analysis:- Target customer demographics and psychographics- Identifying customer needs and preferences- Evaluation of customer buying behavior4. Marketing Strategy:4.1 Product/Service Offering:- Detailed description of the product/service features and benefits - Unique selling points and competitive advantage4.2 Pricing Strategy:- Pricing objectives and rationale- Pricing structure and positioning4.3 Promotion and Advertising:- Advertising channels and strategies- Promotional campaigns and initiatives- Online and offline marketing activities4.4 Distribution Strategy:- Channels of distribution- Logistics and supply chain management5. Organizational Structure:5.1 Management Team:- Overview of key management personnel and their roles - Skills and expertise of each team member5.2 Staffing and Human Resources:- Recruitment and training strategies- Human resource policies and procedures5.3 Organizational Culture:- Core values and company culture- Employee engagement and motivation6. Financial Projections:6.1 Start-up Costs:- Breakdown of initial investment requirements - Sources of funding6.2 Revenue Forecast:- Sales projections for the first three years- Pricing and sales volume assumptions6.3 Operating Expenses:- Fixed and variable costs- Overhead expenses6.4 Cash Flow Analysis:- Cash inflow and outflow projections- Break-even analysis and profitability assessment 7. Risk Management Plan:7.1 Identification of Key Risks:- Market risks- Operational risks- Financial risks7.2 Risk Mitigation Strategies:- Measures to minimize risks- Contingency plansConclusion:This business plan outlines the strategies, objectives, and financial projections for [Company Name]. With a solid understanding of the market, a differentiated product/service, and a strong marketing strategy, we aim to achieve success and profitability. We are confident that our dedicated team and innovative approach will position us as a leader within the [Industry] sector.。

商业策划书英文范文

商业策划书英文范文

商业策划书英文范文Business Proposal: Launching a Premium Organic Tea Brand.Executive Summary.In the rapidly evolving landscape of the global beverage industry, we propose the launch of a premium organic tea brand. Leveraging the growing consumer demand for healthy, natural, and sustainable products, our brand aims to capture a significant market share in the organic tea segment. This comprehensive business proposal outlines our strategy, market analysis, product offering, operational plan, and financial projections.Market Analysis.The global organic tea market is expected to grow at a CAGR of 7.2% from 2023 to 2030, reaching a valuation of over USD 10 billion. This growth is primarily driven byconsumer preferences for natural and healthy beverages, as well as the increasing availability of organic tea varieties. Additionally, the rising environmental consciousness among consumers is further boosting the demand for organic products.Product Offering.Our premium organic tea brand will offer a range of single-origin teas, including green, black, white, and herbal varieties. All teas will be sourced from certified organic farms, ensuring the highest quality and purity. We will also offer a selection of blended teas, crafted to offer unique flavor profiles and health benefits. Our teas will be packaged in eco-friendly materials, aligning with our commitment to sustainability.Marketing Strategy.Our marketing strategy will focus on creating brand awareness and positioning our teas as a premium, healthy, and sustainable choice. We will leverage digital marketingchannels, including social media, search engine optimization, and paid advertising, to reach our target audience. Additionally, we will collaborate withinfluencers and thought leaders in the health and sustainability spaces to amplify our message. Offline, we will engage in retail partnerships, events, and sampling campaigns to create brand exposure.Operational Plan.Our operational plan includes setting up a production facility in a region with a suitable climate for tea cultivation. We will establish partnerships with certified organic tea growers to ensure a consistent supply of high-quality tea leaves. Additionally, we will invest in state-of-the-art packaging equipment to maintain the freshness and quality of our teas during transportation. Our supply chain will be optimized to minimize waste and environmental impact.Financial Projections.Based on our market analysis and product offering, we expect to achieve profitability within the first three years of operations. Our financial projections indicate a revenue growth of 20% per year, reaching a total revenue of USD 5 million by the end of the fifth year. Profit margins are expected to be in the range of 20-25%. We have allocated appropriate funds for marketing, operations, and research and development to support our growth ambitions.Conclusion.The launch of our premium organic tea brand presents a significant opportunity to capitalize on the growing demand for healthy and sustainable beverages. With our focused market strategy, high-quality product offering, and innovative marketing approach, we are confident in our ability to establish a strong market position and achieve sustainable growth. We look forward to collaborating with like-minded partners to bring this exciting new brand to market.。

商业计划书模板范文英文

商业计划书模板范文英文

商业计划书模板范文英文Business Plan Template.This business plan template is designed to help you create a comprehensive and effective plan for your business. It includes all of the necessary sections to help youdefine your business, market, and financial strategy.1. Executive Summary.A brief overview of your business and its key goals.2. Company Description.A detailed description of your business, includingits history, mission, and vision.3. Market Analysis.A comprehensive analysis of your target market,including its size, demographics, and buying habits.4. Competitive Analysis.An analysis of your competitors, including their strengths, weaknesses, and market share.5. Marketing Plan.A detailed plan for how you will market your products or services.6. Operations Plan.A description of how your business will operate, including its day-to-day operations and its production process.7. Management Team.A description of your management team, including their experience and qualifications.8. Financial Plan.A detailed financial plan, including your income statement, balance sheet, and cash flow statement.9. Appendix.Any supporting documents, such as market research or financial statements.中文回答:商业计划书模板。

英文国际商务策划书模板

英文国际商务策划书模板

---Title: [Subject of the Negotiation]Company: [Your Company Name]Date: [Date of the Plan]---I. IntroductionThe purpose of this negotiation plan is to outline the strategic approach for [Subject of the Negotiation]. This document will serve as a guide for the negotiation team, ensuring a clear understanding of the objectives, strategies, and tactics to be employed during the negotiation process.---II. Negotiation OverviewA. Negotiation Theme:[State the main issue or objective of the negotiation, e.g., "Renegotiation of Supply Contract", "Joint Venture Proposal", "Export of Goods"]B. Background:[Provide a brief background on the relationship between the parties, the industry context, and any relevant historical information.]C. Objectives:[List the primary goals of the negotiation, including both short-term and long-term objectives.]---III. Negotiation TeamA. Team Composition:- Team Leader: [Name, Title, Responsibilities]- Negotiators: [List of Negotiators, Names, Titles, Areas of Expertise]- Support Staff: [List of Support Staff, Names, Titles, Responsibilities]B. Roles and Responsibilities:[Define the specific roles and responsibilities of each team member.]---IV. Stakeholder AnalysisA. Party A (Your Company):- Core Interests:[List the key interests and objectives of your company.]- Strengths:[Identify the strengths that can be leveraged during the negotiation.]- Weaknesses:[Acknowledge the potential weaknesses or challenges that may arise.]B. Party B (Counterparty):- Core Interests:[List the key interests and objectives of the counterparty.]- Strengths:[Identify the strengths of the counterparty that may impact the negotiation.]- Weaknesses:[Analyze potential weaknesses or vulnerabilities of the counterparty.]---V. Negotiation StrategyA. Approach:[Define the general approach to be taken, e.g., collaborative, competitive, or integrative.]B. Tactics:- Opening Position:[Outline the opening position to be presented, including key pointsand justifications.]- Counteroffers:[Plan for how to respond to counteroffers, including potential compromises.]- Closing Techniques:[Discuss strategies for reaching a mutually acceptable agreement.]C. Communication:- Stance:[Define the desired communication stance, e.g., assertive, cooperative, or accommodating.]- Language:[Specify the preferred language for communication and any translation services required.]---VI. Pre-Negotiation PreparationA. Research:- Market Analysis:[Conduct thorough market research to understand the competitive landscape and market trends.]- Counterparty Analysis:[Gather information on the counterparty’s history, reputation, and current business practices.]B. Documentation:- Agenda:[Prepare a detailed agenda for the negotiation sessions.]- Proposals:[Draft comprehensive proposals that address the key issues and objectives.]C. Logistics:- Meeting Schedule:[Plan the schedule of negotiation meetings, including dates, times, and locations.]- Supporting Materials:[Prepare all necessary documents, data, and presentations for the negotiation sessions.]---VII. Contingency PlanningA. Risk Assessment:- Identify Potential Risks:[Identify potential risks that may impact the negotiation process.]- Mitigation Strategies:[Develop。

英文商业企划书模板范文

英文商业企划书模板范文

英文商业企划书模板范文BUSINESS PLAN TEMPLATE.1. Executive Summary.Briefly introduce the concept, vision, and objectives of your business.2. Company Description.Describe your company, its history, and the services or products it offers. Highlight your unique selling proposition (USP).3. Market Analysis.Discuss the industry, market trends, target audience, and competition.3.1 Industry Overview.Provide a broad overview of the industry and its growth potential.3.2 Target Market.Describe your target market, including demographics, psychographics, and their needs/wants.3.3 Competition.Analyze your competition, their strengths and weaknesses, and how you plan to differentiate yourself.4. Organization and Management.Describe the ownership structure, management team, and their qualifications.4.1 Management Team.Introduce the key members of your management team andtheir responsibilities.4.2 Organizational Structure.Explain your organizational structure and how it supports your business objectives.5. Service or Product Line.Describe your products or services, their features, benefits, and pricing strategy.6. Marketing and Sales Strategy.Outline your marketing and sales approach, including positioning, promotion, distribution, and pricing.6.1 Marketing Strategy.Describe your marketing mix (4Ps: product, price, place, promotion).6.2 Sales Strategy.Explain your sales process, target customers, and expected sales growth.7. Funding Request.If applicable, outline your funding needs, how much you are seeking, and how it will be used.8. Financial Projections.Provide financial projections for the next 3-5 years, including income statement, balance sheet, and cash flow statement.8.1 Assumptions.List the assumptions made in your financial projections.8.2 Break-Even Analysis.Explain when you expect to break even and start generating profits.9. Appendix.Include any additional documents or information that supports your business plan, such as market research data, product images, or testimonials.10. Revision History.Track any revisions made to your business plan and the date they were made.Remember to tailor this template to fit the specific needs and goals of your business. Each section should be detailed and comprehensive, providing a clear picture of your business's potential and strategy.。

商业企划书英语作文模板

商业企划书英语作文模板

商业企划书英语作文模板Business Plan Proposal。

Executive Summary。

[Insert a brief overview of your business plan proposal here. This should include the purpose of the proposal, the target market, the products or services you will offer, and the key benefits your business will provide.]Introduction。

[Provide a brief introduction to your business plan proposal. This should include a description of your business, its history, and its current status.]Market Analysis。

[Provide a detailed analysis of the market you plan to enter. This should include information about the size ofthe market, the competition, and any trends or changes that may affect the market in the future.]Target Market。

[Describe your target market in detail. This should include information about the demographics of your target market, their needs and wants, and any other relevant information.]Products/Services。

商业计划书英文可编辑模板(Business Plan)

商业计划书英文可编辑模板(Business Plan)

[YOUR COMPANY NAME]BUSINESS PLAN[YOUR NAME][YOUR TITLE][YOUR ADDRESS][YOUR ADDRESS 2][YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] [COUNTRY][YOUR PHONE NUMBER][*************************][YOUR WEBSITE ADDRESS][DATE]Table of ContentsStatement of Confidentiality & Non-Disclosure3 Executive Summary4 Business Description4 Products and Services4 The Market4 Competition5 Operations5 Management Team6 Risk/Opportunity6 Financial Summary6 Capital Requirements7 1. Business Description9 1.1 Industry Overview9 1.2 Company Description9 1.3 History and Current Status10 1.4 Goals and Objectives10 1.5 Critical Success Factors10 1.6 Company Ownership111.7 Exit Strategy112. Products / Services12 2.1 Product/Service Description12 2.2 Unique Features or Proprietary Aspects of Product/Service13 2.3 Research and Development14 2.4 Production142.5 New and Follow-on Products/Services153. The Market16 3.1 Industry Analysis16 3.2 Market Analysis183.3 Competitor Analysis204. Marketing Strategies and Sales23 4.1 Introduction23 4.2 Market Segmentation Strategy23 4.3 Targeting Strategy23 4.4 Positioning Strategy24 4.5 Product/Service Strategy24 4.6 Pricing Strategy25 4.7 Distribution Channels26 4.8 Promotion and Advertising Strategy26 4.9 Sales Strategy274.10 Sales Forecasts285. Development29 5.1 Development Strategy29 5.2 Development Timeline29 5.3 Development Expenses296. Management30 6.1 Company Organization30 6.2 Management Team30 6.3 Management Structure and Style31 6.4 Ownership316.5 Board of [Advisors OR Directors]327. Operations33 7.1 Operations Strategy33 7.2 Scope of Operations33 7.3 Ongoing Operations33 7.4 Location33 7.5 Personnel35 7.6 Production35 7.7 Operations Expenses36 7.8 Legal Environment36 7.9 Inventory37 7.10 Suppliers377.11 Credit Policies378. Financials39 8.1 Start-up Funds40 8.2 Financial History and Analysis (current businesses only)40 8.3 Current Financial Position (current, takeover or franchise businesses only)40 8.4 Operating Forecast41 8.5 Break-Even Analysis41 8.6 Balance Sheet42 8.7 Income Statement428.8 Cash Flow429. [Offering OR Funding Request]43 9.1 Offer43 9.2 Capital Requirements43 9.3 Risk/Opportunity43 9.4 Valuation of Business449.5 Exit Strategy4410. Refining the Plan45 10.1 For Raising Capital4510.2 Refine According to Type of Business4511. Appendix47Statement of Confidentiality & Non-DisclosureThis document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature.The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent.[YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.Executive SummaryThe executive summary will provide readers and potential investors a brief yet dynamic description of the key components of the business plan. To make sure it is clear and comprehensive, it is often the last section to be written. A first-time reader should be able to read the summary by itself and know what your business is all about. The summary should stand-alone and should not refer to other parts of your business plan.The summary, between one to three pages in length, will motivate readers to continue reading the remainder of the business plan in more detail.The summary should include the following subsections:Business DescriptionProvide a brief description of your company. The opening paragraphs should introduce what you do and where. From this section, the investor must be convinced of the uniqueness of the business and gain a clear idea of the market in which the company will operate. The legal form of the business such as LLC, S-Corporation, C-Corporation, Partnership, or Proprietorship should be stated as well as the objectives of the business via a mission statement that clearly states the business' purpose and values. Include a vision statement as well as where you see the business in five to ten years. Be sure to answer the following questions that are usually asked by potential investors:•What form of business are you in?•What type of business is it (e.g. manufacturing, consulting, reselling, services)?•Is it a new business, a takeover, a franchise?•What is your product or service?Products and ServicesThis should include a very brief overview and description of your products and services, with emphasis on distinguishing features. Be sure to answer the following questions that are usually asked by potential investors:•How will the products be made or the services performed?•What will they do for the customers/clients?•What is different about the product or service your business is offering?•What value do you add to your product?•What is it that separates your company from the rest of the pack?•Is your product or technology proprietary, patented, copyrighted?The MarketProvide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. It is important to reference credible sources and include the name of your source(s) of information along with a date. Indicate how you will market the products/services and which channels will be used to deliver your products/services to your target market(s) (i.e. website, direct sales force, Value Added Resellers, channel partners, etc…). Be sure to answer the following questions that are usually asked by potential investors:•What are the key drivers, trends, and influences in the market?•To whom do you market your products and services?•How will you educate your customers to buy from you?•Who is your target market?CompetitionIt is important to show the reader that you have investigated the competition. Identify the direct and indirect competitors, with analysis of their pricing and promotional strategies, as well as an assessment of their competitive advantage. Based on this analysis, you can identify key obstacles for your business, the additional services you might offer, competitive challenges, as well as opportunities ahead. Briefly describe the competitive outlook and dynamics of the relevant market in which you will operate. Be sureto answer the following questions that are usually asked by potential investors:•Is your service better, faster, cheaper and if so why?•Is your advantage a temporary “window” and are there steps you can take to protect your position?•What have you learned from the competition? From their advertising?•How is their business currently? Steady? Increasing? Decreasing?You may also wish to include the following table:Main CompetitorsOperationsOperations is defined as the processes used to deliver your products and services to the marketplace and can include manufacturing, transportation, logistics, travel, printing, consulting, after-sales service, and so on. This section should briefly outline how you will implement all of the above and include a brief description of the organizational structure and the expense and capital requirements for operation. Besure to answer the following questions that are usually asked by potential investors:•Are your staffing requirements on par with the rest of the industry, is your pay and benefits package appropriate?•Have you considered the possibility of a unionized staff?•Have you contacted suppliers and distributors and decided which you will choose?•Do you have insurance? If so, does it provide adequate coverage?•Have you prepared a contingency plan if some difficulties should occur?•What facilities and equipment do you require? How much does they cost?•What inventory will you have on hand? Where will you keep it?Management TeamThe quality of a company’s management team is one of the best predictors of success, thus investors will look very closely at the individuals who will be managing the company. The ideal scenario is that senior managers have previously started and successfully managed companies in the same business. If your management team cannot show this kind of background, you should emphasize the previous relevant experiences of the team. Mention past experience, education, positions held and milestones achieved. Be sure to answer the following questions that are usually asked by potential investors: •Can the current management team reach the desired goals set by the business?•What about the future needs of management, will you hire new team members? What if a member of your management team leaves?•What is the chain of command?•Why did your current management leave their previous position?•What will be the main duties of each individual member of management?Risk/OpportunityRisks are a part of any business, especially a new one. In this section, it is important to show potential investors and loan officers you have taken into consideration the risk involved with starting or expanding your venture. Illustrate the market, pricing, product, and management risks as well as how you plan to overcome these risks.Convey to the investor that the company and product/service truly fills an unmet need in the marketplace. Describe and quantify the opportunity and where you fit. Explain why you are in business along with the reasons why you will be able to take advantage of this opportunity. Be sure to answer the following questions that are usually asked by potential investors:•Have you considered all the possible risks involved?•Does your business have a contingency plan in place for all of the risks mentioned?•What makes this opportunity unique?•What are the financial risks for your business? How will these risks be minimized?•What is the worst-case scenario? How will your business handle it?Financial SummaryThe financial section of the business plan will help you and potential investors (or loan officers) estimate how much money will be required and how much profit and sales will be generated. This process will force you to think through the various scenarios that may arise through the course of business and the respective responses to each. Be sure to answer the following questions that are usually asked by potential investors:•Have you stated your break-even point?•What are the potential problems you are certain your business will face and what are the solutions to these problems?•Are the balance sheet and income statement completed for five years?This table should include a recap of your income statement:This table should include a summary of your balance sheet:Financial SummaryCapital RequirementsClearly state the capital needed to start or expand your business. You should have a very clear idea of how much money you will need to operate your business for the first full year. If possible, summarize how much money has been invested in the business to date and how it is being used. Describe why you need the funds and why the opportunity is exciting. Keep in mind that one of the most common causes of new business failures is under-capitalization. Investors and loan officers want to know when they will get their money back, so be sure to explain how and when they will recoup their investment or when you will repay the loan. If the loan for initial capital will be based on security instead of equity, you should also specify the source of collateral. The following tables are useful to portray the sources and uses of funds:Source of funds:Use of funds:Executive Summary checklist:•Does your Executive Summary capture the essence of your business plan?•Does your Summary sell your distinctive competence for executing the plan?•Does it sell your strategy for success?•Does it stand-alone from your business plan (without reference to the business plan)?•Is your Summary short, clear and exciting? Does it make the reader want to dive into the complete plan for more details?•Do you cover all of the main elements of your plan (Business Description, Products and Services, The Market, Competition, Operations, Management Team, Risk/Opportunity, Financial Summary and Capital Requirements)1. Business DescriptionThe business description is a brief (one or two page) description of the company you have founded or are about to found. This section will be broken down into subsections and should give your reader a good idea of where you are, how you have gotten there and where you foresee your business in the future.Answer the following questions in one or two paragraphs:•What is the name of your company? Where is it located?•Will it be a sole proprietorship, partnership, or corporation?•Does your company currently exist, or will it be forming?•What is your current stage? (Idea stage, start-up, expansion, etc.)•Has the product been tested, lease signed, suppliers arranged, staff hired, etc.?•How will it be organized?•What is the size of the company? (Sales volume, number of employees, size of facilities, etc.) •Why should an investor put money in your hands?•To whom do you market your products? What is your target market?•What changes do you foresee in your industry, and how will your company respond to them? The Business description should include the following subsections:1.1 Industry OverviewOften neglected in many business plans, an industry overview will provide potential investors or loan officers information on the industry that you are entering or already have a stake in. The industry overview should begin with the current situation of the industry and the future of the industry. Where possible, provide information on all the markets in the industry, including the positive or negative affect new products and developments will have on your particular business. When writing this section it is very important to state or footnote the source of any information and data you have used. Investors and loan officers will want to know how reliable and accurate the information you have provided really is.1.2 Company DescriptionStart with the legal name of your business and state the legal form such as LLC, S-Corporation, C-Corporation, Partnership, or Proprietorship. State whether the business is a new business, expanding business, or a takeover of an existing business. Next, explain the actual business you are in, this will include describing the manufacturing of any product, provision and delivery of any service, and so on. State where your primary office will be located as well as any other facility that your business will operate in and then explain the reasons for that specific location. Give the actual size of each office and/or facility and along with a description of how each will be used and the duration in number of years these facilities will be adequate for operating the business (i.e. number of years used for amortization of their cost).If your company uses any controlled substances in the manufacturing process or delivery of service be sure to list them along with the jurisdiction of the government agency associated with them. Be sure to indicate that you have obtained the necessary permits/licenses and what are the agencies that regulate them.Mission StatementYour mission statement is a short inspirational statement of the vision and goals you have for your company. Be sure that your mission statement is concise, content rich, and that it excites your readers. Your mission statement should address, but is not limited, to the following elements:•Nature and philosophy of the company•Quality, price, service, customer relationships, management style, employee relations•Corporate culture, image•Social and community image•Growth and profitability goals1.3 History and Current StatusSummarize the history and current status of your company. If your company is just forming, clearly explain how you came up with the idea to start your business and how you and your partners have met.If your business is already in operation, state how long you have been in business. Do you have anything to say about previous owners, successes, failures, lessons learned, reputation in community or sales and profit history? Discuss significant past problems and how you survived them.1.4 Goals and ObjectivesIn this section, explain in simple terms the objective of your business in a single paragraph. Express your company's objectives by answering the following questions:•What are your plans for the future of the business?•What are your ambitions for the company?•Are you developing growth strategies? If so, how fast do you think you will grow?•Do you plan to increase production, diversify, or eventually sell the business?•Explain your short- and long-term goals for the company.•What are your time frames for reaching different goals?1.5 Critical Success FactorsSeparate from the Goals and Objectives section, the critical success factors identify what needs to be in place or managed in order to accomplish the objectives. Questions to address are:•What factors will make this business a success?•What are the internal and external elements that have an immediate and direct impact on your business? How are you prepared to deal with them or make them happen?•What are your major competitive strengths?•If you are asking for funding, go on to explain how the new capital will help you successfully meet your upcoming challenges.1.6 Company OwnershipThis section will identify the owners of the business and should address the following: •Who are the owners? How much of the shares do they own?•Who are the people in the management team?•List the name of the individual and the position held•Describe the owners' plan for succession. Who takes over after you retire?Use the following table to clearly show how the ownership will be broken down:Ownership of Company1.7 Exit StrategyThis is where you explain to investors how they will get their money back, what you are anticipating they will recover in excess of their investment and in what time frame. Possible exit strategies can include: •The sale or merger of your company• A management buyout•An IPO or private placement2. Products / ServicesThis section is a detailed description of the products and/or services you will be selling or providing. Since the reader may not be familiar with your product/service, make sure to explain and describe it carefully. Begin to sell your idea by generating some excitement about it. Be honest about capabilities. When potential investors have finished learning about your product or service, they should be enthusiastic about reading the marketing and financial details of your venture.Try to describe the benefits of your goods and services from a customers' perspective.Make sure to include technical specifications, drawings, photos, sales brochures, and other items that you deem appropriate in the appendix.In a few paragraphs, answer the following questions:•What exactly is your product or service?•What marketplace needs does your product address?•Who will purchase it?•How will your product or service benefit the customer? What are its features?•How does your product work or how is the service used?•Which after-sales services are provided? (e.g. delivery, warranty, support, follow-up, or refund policy)•What proprietary rights do you have to the product/service? Patents, copyrights, trade secrets, non-compete agreements? Other proprietary knowledge or skills?•What is your pricing strategy?•What are the sales price, cost, and profit margin for each product line?•Which products/services are in demand?•What are your current sales?•What are the boundaries of your business?•Are there other vendors involved and if so who and where do they fit?•What is included in the product's bill of materials? (Major components only)•Are there any current/potential component supply problems?The Products/Services section should include the following subsections:2.1 Product/Service DescriptionBegin by stating your [YOUR COMPANY NAME] and the product or service you provide. List allproducts/services in order of highest to lowest sales or importance of product line. If possible, try to refer potential investors and loan officers to patents, diagrams, product displays, or other supporting material. For each product/service, describe the main features and benefits. State at what stage of growth your product/service is in [introductory, growth, maturity] and when you initially developed your product/service. When possible, provide a historical summary of product developments, introductions, and improvements up to the time of the business plan in a table.Existing Products•How is your product different from the competition? Compare capabilities, strengths/weaknesses, and characteristics of your product to that of competitors.•Are your products currently up to date? If not, how and when do you plan to update them?•Include the sales price, costs and profit margin for each product line•Who are your current customers?Description of the Products•General concepts•Specific features•The cost and labor of production methods•In what stage of development are the products?•Product liability considerations?•What is your pricing strategy?Description of the Services•What are the services offered?•What is your pricing strategy?•What is unique about your service?•Does your service create a competitive advantage?Stage of DevelopmentBriefly describe the current status of your product or service:•Where is the product in its lifecycle (early, growing, mature, declining)?•Is it ready for the market, or is it in development?•What obstacles remain?•What is the timeframe for introducing these products to the market?•How up-to-date are your products? Address potential obsolescence or losses of market share.•Has your product been tested / evaluated and if so, where, when and what were the results.2.2 Unique Features or Proprietary Aspects of Product/ServiceIn this section you will show how your product or service is unique. Explain the unique value-added characteristics of your product line or service and how these value-added characteristics will in turn give your business a competitive advantage.Begin by stating why your business is unique (e.g. patent, secret ingredient, new production process, unmatched know-how). Explain how the competition may provide a similar product/service but provide the reasons why your business is able to differentiate itself in the market.Be sure to give the details on any patents you have applied for, been granted, or been licensed. Provide a summary of the patent in the appendix. Point out your lead product/service and demonstrate how it addresses customer needs and benefits.2.3 Research and DevelopmentIf your business is big enough to have either a Research and Development department or employee, specify the people in charge and their major objectives. List what your Research and Development has accomplished in the past such as innovative products/services. Account for what has been spent in the past year in percentage of revenue or actual dollar amount. If there are any plans for the future, give the percentage of revenue or dollar amount that will be allocated and the duration of the plan.Selecting a product/service from idea to market can be a difficult task. It is a good idea to have criteria in place for deciding which product/service to move forward with. These criteria may include but are not limited to:•Relatively low investment requirements•Positive return on investment•Feasibility of development and execution•Uniqueness in the market•Relatively low risk•Timeliness of results2.4 ProductionThis section will give more details on how your product/service is manufactured or delivered. To better assist you in writing this particular section, a product-oriented approach and a service-oriented approach are provided.ProductThere are a number of things to address when your business is product oriented. First, state if your product(s) is manufactured in-house or assembled in-house from various vendors, then list the raw materials, sub assemblies, or components used for your product. Identify where you purchase your materials or any manufacturers you may use for sub assembly.List the critical factors in the production of your product.Specify and explain capital equipment, material, and labor requirements. Are the above items readily available? Do you have multiple supply sources? List inventory requirements, quality, and technical specifications, and hazardous materials.ServiceService-oriented businesses will address issues in a different manner. Anyone operating a service-oriented business will state if his or her service is provided by internal staff or subcontracted to field consultants. If there are procedures for delivering the service it will be described in this section.List the critical factors for the delivery of service.Specify if there will be a particular service level that has to be maintained and how you will maintain these levels.2.5 New and Follow-on Products/ServicesAs your business expands, there will come a time to launch new products and services. If you already have new products in mind, point them out in this section. Specify whether they will be an extension of an existing product or completely new products. Your plan should include when and how you will launch the product/service (e.g. at major trade shows, industry events, through free samples, contests, etc.). Provide a target introduction date for the product/service.Future Products•Are there plans for future or next generation products? If so, what and when?•Are these new products included in your revenue and cost projections?Market ComparisonIn one or two paragraphs, position your new product or service in its marketplace:•Who are your principal competitors?•What are their products?•Why is your product/service superior and how is it different?•What is unique about your product/service?3. The MarketThe success of many new ventures is often determined by how well they have prepared this section of the business plan. The section itself should be broken down into subsections for industry analysis, market analysis, and competitor analysis. To properly write this section of the business plan, conducting or gathering market research is very important. It is for this reason that we have supplied a short segment on Market Research before the subsections.Why do market research?Every business can benefit from doing market research to ensure it is where it wants to be. Use the business planning process as your opportunity to uncover data and question your marketing efforts. Rest assured it will benefit your business in the future and is time well spent.There are two types of market research: primary and secondary.Primary market research involves collecting your own data. Some examples of primary research include using the Internet and yellow pages to identify your local, national, and global competition. Conducting surveys, group interviews, and focus groups to learn more about potential consumers and niches for your particular business. Paying for professional research could be hard for anyone starting a new business. However, there are a number of books on the market, which can show small business owners how to conduct effective research by themselves.Secondary market research involves using published information such as industry profiles, trade journals, newspapers, demographic profiles, magazines, census data, and books. This type of information is available from public libraries, industry associations, chambers of commerce, vendors who sell to your industry, business information centers, government departments, and agencies.The Market section should include the following subsections:3.1 Industry AnalysisThe industry analysis subsection should objectively describe the industry in which you will compete. The government and suppliers of equipment for your industry are great sources of information. Use the Internet to research stats and reports. When completed with this section, potential investors and loan officers should understand the dynamics, problems, and opportunities driving your industry.Try to find answers to the following questions:•How is your industry defined? What is its NAIC (North American Industry Classification) code?•How is the industry segmented? How are the segments defined?•What are current trends and important developments?•Who are the largest and most important players?•What problems is the industry experiencing?•What national and international events are influencing this industry?•What are growth forecasts?•What is the total estimated industry sales (i.e. current, 5-year, 10-year outlook)•Are there any general industry standards, benchmarks and performance requirements。

英文商业策划书

英文商业策划书

英文商业策划书Title: Business Plan for [Your Company Name]1. Executive Summary:[Your Company Name] is a pioneering venture, specializing in [insert your core business area]. Our mission is to disrupt the [industry name] market by offering innovative[products/services] that address the unmet needs of our target customers. We aim to achieve sustainable growth and profitability within the next five years through strategic partnerships, exceptional customer service, and continuous product/service improvement.2. Business Description:[Your Company Name] is established as a [sole proprietorship/partnership/corporation] operating in the [industry name]. We are dedicated to designing, developing, and delivering [specific products/services]. Our unique selling proposition lies in [describe what sets your business apart].3. Market Analysis:The [industry name] market has seen a significant annual growth rate of X% over the past five years, with a projected value of Y by 2025. Our primary target market includes [demographic description], who have expressed a growing demand for [product/service category]. We will leverage market research and data analysis to refine our marketing strategies and penetrate this lucrative segment effectively.4. Products/Services:Our flagship product/service, [Product/Service Name], offers [describe key features andbenefits]. We plan to continuously enhance and diversify our offerings based on market trends and customer feedback, ensuring we stay ahead of competitors in terms of quality and innovation.5. Marketing & Sales Strategy:We will implement a multi-channel marketing approach including digital marketing, social media campaigns, and targeted events. Our sales strategy will involve direct B2C sales through our website, as well as partnering with relevant businesses for B2B sales. We anticipate reachinga customer base of Z by the end of year three.6. Operational Plan:Operations will be managed from a central location with plans for expansion as the business grows. We will invest in state-of-the-art technology to streamline processes and maintain efficiency. Our team, composed of industry experts, will ensure consistent delivery of high-quality products/services.7. Financial Projections:Initial start-up costs are estimated at $A. With anticipated monthly revenue of $B after the first year, we project a positive cash flow by month C and profitability by the end of year two. Over the next five years, we expect to see a compound annual growth rate (CAGR) of D%.8. Funding Request:We are seeking an initial investment of $E to cover startup costs, including equipment purchases, marketing expenses, and working capital. This funding will fuel our launch phase and support our growth into new markets.9. Conclusion:[Your Company Name] presents a compelling opportunity for investors to participate in a promising venture with strong potential for growth and returns. With a solid business model, a clear understanding of the market dynamics, and a committed team, we are poised to become a leading player in the [industry name] sector.This outline serves as a snapshot of our comprehensive business plan. Detailed financials, market research data, and operational specifics are available upon request.Please note that this is a general template and should be customized according to your specific business details, goals, and strategies.。

Business-plan-template 全英商业计划书模板

Business-plan-template  全英商业计划书模板

Business plan for a new businessThe business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan。

It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth—flowing narrative.The real value of creating a business plan is not in having the finished plan in your hand;rather,the value lies in the process of researching and thinking about your business in a systematic way。

The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid costly, perhaps disastrous, mistakes later。

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商业策划书英文版模板
Business plan English template
汇报人:JinTai College
商业策划书英文版模板
前言:策划书是对某个未来的活动或者事件进行策划,是目标规划的文字书及实现目标的指路灯。

撰写策划书就是用现有的知识开发想象力,在可以得到的资源的现实中最可能最快的达到目标。

本文档根据不同类型策划书的书写内容要求展开,具有实践指导意义。

便于学习和使用,本文档下载后内容可按需编辑修改及打印。

商业策划书英文版范文
In applying for a student visa and in the process, often will be asked to write a study plan ( study plan ), many foreign friends often not clear study plan and personal statement ( personal statement )difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.
Generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the. To apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to
a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.
Europe and the United States, especially immigrants from countries, such as Australia, New Zealand, Canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background, choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.
In general, the learning plan needs to include
the following contents:
1si-mp-le descriptions of their learning experience, professional background and working experience;
2 descriptions of their further study motives and why to choose the country, the University and the professional;
3 detailed study schedule;
4 introduction of foreign funds required and sources;
5for future occupation goal elaboration, returned to reason.
Study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic, the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction. On the study plan in document writing, can and other sites to get help.
As a result of the embassy staff every day to deal with a large number of documents, so learning
plan must not write too long, generally should not exceed 800 words, and a preferably only one paragraph, paragraph before adding titles, such as My Choice of University of Toronto in Canada, My career objective, in order to the embassy staff to you a content of the central idea of stick out a mile. Your pa-pe-r should be very legible, cannot let the embassy staff from your text" mining" you" potential" content.
Study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned. Although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency. Reasons
for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to
obtain New Zealand master's of BusineAdministration program admission, then clarifies his occupation goal is to return to China to become a Multi-National Corporation of high level managers, and he in China
for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason. Of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to。

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