工商导论runyourownbusiness精选课后题

C h a p t e r1S e t t i n g U p a B u s i n e s s

1.In which field will you set up your business?

With the development of the science and technology, many traditional goods have been displaced by electrical apparatus. Almostly we do anything by using electricity, such as electric cookers, cellphones, computers and air conditioners. We strongly realize it when there’s something wrong with electricity. So I want to set up my business ,building a supermarket, in the field of electrical appliance and electronic goods.

2.Will your business be a sole proprietorship, a partnership, or a corporation ? My business will be a sole proprietorship. The advantages of sole proprietorships are many fold. The following are their major appeals.

First of all, it’s simple to establish. Just pay a small fee, get the necessary state and local licenses or permits.

Secondly, it’s more freer in decision-making. As a sole proprietor ,I can make my own decisions on business policies and operations, such as the type of goods or services I want to offer at the price I feel appropriate.

Thirdly, it’s easy to keep operational and financial secrecy. I don’t have to report to shareholders or board directors.

Fourthly, it’s less tax burden. The tax rates for sole proprietors are often only half of those for corporations.

Last but not least, it’s exclusive use of I work hard and make a small fortune, I can take all the profits and don’t have to share them with anyone else.

Chapter 2 Marketing: An Overview

1.How would your business offer advantages over competitive firms?

The advantages of my business are many fold. The following are the major appeals.

a.Guaranteed authentic goods of high quality and reasonable price. The

electrical appliance and goods we offer are of high quality and reasonable price. Any second-hand goods or copycat cellphones cannot be found in my sell guaranteed authentic good.

b.Some promotional activities .We can offer some kinds of free gifts when

consumers buy my goods. If they consume a certain amount of money, they can register for membership cards.

c.Better after-sale service. We will offer better after-sale service free of

charge to ensure the satisfaction of my consumers.

2.Does your business have factors which could make your revenue lower or expenses higher than what you expect?

a.Low reputation of a new brand. My business as a new comer to this field

lacks high reputation and brand effect, there are not many consumers at

first.

b.Some copycat electronic goods of cheeper price and poor quality in other

competitive firms. These goods will attract consumers a lot at very low