Absolut品牌活动介绍

Broadcaste r Chen Guanxi as a host + DJ / Band interaction ‘Absolut Blank’ workshop
Broadcaster Li Chen as a host + graphic designer interaction
‘Absolut Blank’ ‘workshop
Art tour overview
•Associate with professional contemporary well known artists to exhibit their art piece to kick off the „Absolut Blank‟ campaign. •Trendy cool broadcasters art elite to participant and interact with urban youth •The art piece will be shown together with other 19 art piece •Art tour lasts for two weeks
源自文库
PreAnnouncement
Media Preview
‘Absolut Blank’ Workshop
Party I Associate with Visual Artist
Party II Associate with Music Artist
UnveilingAbsolut Blank Campaign kick off Opening Cocktail Party
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PARTY的主题也是BLANK的感念。可以OUT OF BOX一点，大胆新颖一点
DJ Elvis T
Bio: Hailing from Taipei, ELVIS.T started his career as a DJ back in 1998. Since 2001, ELVIS.T has been producing electronic music and is recognized as a pioneer in electronic music production in China. His techno/minimal tracks reflect his exquisite style and deep understanding of different music genres, and present an experience of sound that leave listeners captivated, moved and inspired. ELVIS.T still has some talent on design area. He used to cooperate with several brands to do product design and costume design
CREATING AND THEREFORE REPRESENTING A WORLD - WHERE ANYTHING IS POSSIBLE
And, where it’s brought to life right ‘THROUGH-THE-LINE’ across and interacting fully – with many discipline
Absolut blank
Absolut blank
活动： ABSOLUT ART TOUR AND ABSOLUT BLANK KICK OFF 活动主题：Absolut blank 绝对伏特加空白 概念：一切都是从无到有的过程，在空白的瓶子上可以创造出各式各样绚烂 的作品 介绍：在上海思南公馆龙门雅集画廊举办为期2个星期的艺术展，是世界级 大师为ABSOLUT创作的艺术作品，以及本土设计师为此次活动专门制作的艺 术品 Celebrity: Name list: 陈冠希，李晨，张震跃 Show face as party host to motivate more guests to join to perform with DJ or multimedia interactive(1-2 songs) Time participate: 1 hour Schedule: July 22 (Fri)/ July 23 (Sat) or July 29 (Fri)/ July 30 (Sat) one day for one celebrity
– From July. 14th to July. 30th
•Location: Si Nan Gong Guan龙门雅
集
Art Tour Flow
One month early Thur 14th.Jul. Friday Sat. Mon Tue We Thur Fri Mon d Tue Wed Thu r Fri
Global „blank campaign‟ update
IT ALL STARTS WITH AN ABSOLUT BLANK – A CREATIVE MOVEMENT - WHERE ABSOLUT AND THE BLANK ICONIC BOTTLE IS THE STARTING POINT, THE CATALYST AND THEREFORE THE BEACON FOR THE CREATION OF A WORLD THAT’S MORE EXCITING AND INTERESTING WHERE COURTESY OF ABSOLUT – represented by its iconic bottle – ANYTHING CAN AND DOES HAPPEN WE DO SO BY BEING DARING, BY CHALLENGING THE STATUS QUO – AND BY LIGHTING UP THE WORLD AT THE LARGE
•Free drinks •DJ booth •Art communication
•Consumer interactive •Free drinks •DJ booth •Art communication •Send pic on Absolut Micro Blog •Forward/comme nt on Absolut Micro Blog •Broadcaster Li Chen attend •Customized T-shirt inspired from ABS
•Consumer interactive •Free drinks •DJ booth •Art communication •Send pic on Absolut Micro Blog •Forward/comment on Absolut Micro Blog •Broadcaster Chen GuanXi attend •Customized „Sound of Arts‟ created by DJ demonstrated to guests
Art tour amplification
Art tour shanghai
‘It all begins with an absolut blank’ Absolut blank is where the city becomes the canvas
活动场地外观
Gateway-day effect
Objective
•Build “Creative Visionary” brand equity and premium/inspirational brand image among the creative community (Artists and Broadcasters) and fans in key cities •Create awareness of Absolut Blank Campaign – inspirational creativity and engage target audience‟s visit in Shanghai •Enhance brand TOM awareness mainly among creative community and creative „fan‟ consumers •Leverage influence of „creative visionary‟ to build up brand preference and drive usage among creative „fan‟ consumers (leading-edge explorer)
PARTY的LOCATION 在老洋房的三楼， 空间不大。 1楼2楼为艺术品 陈列
Party
1st week 2nd week 3rd week
Si Nan Gong Guan 3rd and 4th Floor
Attendance Theme Content VIP and media only By invitation Absolut Blank By invitation
+ Artist
Project Background
•Current global platform “A Creative Visionary” resonates well with Chinese consumers, and “artists collaboration” is key to strengthen the creative heritage credential among opinion leaders who are already fan of ABSOLUT. •Absolut, the leading international premium vodka, has a long-standing and fruitful relationship with the creative art world. It has previously collaborated with some of the most well-known artists such as Andy Warhol, Damien Hirst, Jean- Michael Basquiat, Louise Bourgeois and Annie Liebovitz. Today, The Absolut Art Collection comprises more than 800 pieces •Absolut tours 20 selective original art pieces from Absolut Art Collection in Asia. On China exhibition, apart from 20 selective art pieces, Chinese artists collaboration artworks(incl. ABSOLUT China Limited Edition created by Gao Yu, art pieces shoot by Chenman and ABSOLUT limited edition by Zeng Fan Zhi ), will also be displayed •„ABSOLUT BLANK‟ Campaign will be launched in July, 2011
DJ+DESIGNER+CROSSOVER
DJ Elvis T— Design Product
T-shirt design
ELVIS.T加入“瑞典品牌Urbanista X 独立音乐 领军人物”跨界项目，发布特别设计联名 耳机
Earphone design
DJ+DESIGNER+CROSSOVER