媒体-广告类话题

品 (manipulate them)非法广告以及虚假广告危害消 费 者的利益。
例如，很多化妆品以及药品广告，充满了花哨的宣传语以及空洞的承诺，夸大产品的
功能，极端情况下，威胁人的健康。
2. 明星代言的广告，诱发消费者购买他们不需要的商品，增加了消费者的经济负担。 3. 很多电视广告令人讨厌，打断精彩的节目。同理，很多人在街头散发广告单，污染 环境，浪费行人时间。
products that will improve our lives.
• How does advertising influence people's behavior?（同样可以套用）
广告类 5
Some people think that advertising is good for economy. Others say
(decorate)房子时也受到广告的影响(ads are exerting their way)。 • 广告给不同收入的群体带来了适合的选择。很多人都用同一类产品，但有人用高端品牌(the highend ones)，有人用低端的(the inferior ones)。比如，如今几乎人人都用手机，但有钱的用苹果手 机，不那么富裕的(the less well-off )则用小米等品牌。不同的品牌也造就了不同的品牌文化 (brand cultures)，而每种品牌文化都有自己忠实的粉丝(loyal supporters)。
广告题目的思路拓展
• 广告的利好： • 1. 广告的教育性： 公益广告扮演了教育者的角色， • 例如，希望工程的广告唤醒了人们对偏远地区的失学儿童的关注。 • 2. 广告的信息性：广告是人们获得信息的渠道以及源泉。 (bridge the gap between consumers and manufacturers) (disseminate market information) （inform consumers of new products） 例如，电视购物广告为人们购买心仪商品提供了便利。 • 3. 广告的娱乐性：广告是传媒的一种形式，通常具有幽默性，因此有趣的广告可以博人一笑，增加生活乐
• If a product is good or it meets people’s needs, people will buy it, so
advertising is unnecessary and no more than an entertainment.
To what extent do you agree or disagree? （同样可以套用素材） 人们购买商品是因为需要，广告没有作用，仅仅是娱乐，是否认 同?
现在广告愈来愈多，广告在多大的程度上影响了消费者，如何保护消
费者?
【解析】广告在多大程度上影响消费者即是谈及广告对于消费者的利
弊影响。
广告类4
• Some people say that advertising encourages us to buy things we
really do not need.Others say that advertisements tell us about new
广告语料库
Positives of Advertising
• Advertising is a key part of modern business • Companies need to tell customers about their products • Advertisements inform us about the choices we have • Advertising is a creative industry that employs many people • Without advertising,we would have less choice • Without advertising, there would be higher employment • Advertising is a form of modern art • People enjoy ads
• 广告导致人们跟风，追潮流。
• 广告将产品和身份联系再一起，让人们觉得买了这个产品自己就不落伍。比
Βιβλιοθήκη Baidu
如说手机。
• 广告不能影响消费习惯坚定的人。
广告类 2
Advertising aimed at children should be banned. To what extent do you agree or disagree ? 举例说明：小孩跟风等 广告对小孩不好的影响：小孩受广告影响向父母乱要东西 比如买玩具 广告影响小孩的行为习惯：比如吃快餐
electronic games.
• Advertisements disseminate information about nourishing food like milk and cereal, and there are also commercials selling books, games and toys of educational value. Parents can purchase the best products with information from commercials, when they do not have knowledge about the options available in the market.
媒体 广告类话题作文
• 广告类 1
• Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. To what extent do you agree or disagree?
much pressure upon consumers economically.
• Many branded products are manufactured by large companies, who usually have a higher budget to hire stars and celebrities to endorse their products. Many consumers choose famous brands just because they admire these celebrities. People would feel closer to their idols when they use these products. • For example, many children like expensive toys, and girls are obsessed with fashionable clothes. These bahaviors can put low-income families under pressure. • Children like fast food since they are overwhelmed by fast food advertisements everyday. Children are increasingly temperamental due to their addiction to violent
popular actors or singers exert a negative influence on the young. Immature consumers tend to buy the goods praised by their favorite stars although they might not really need the goods. Hence, ads impose
广告类 7
Some people believe that advertisements should be banned since they serve
no useful purpose and can even be damaging. To what extent do you agree or disagree? （一样可以套用） • 广告应不应该被废除? • 点评：让步反驳写法，谈及广告的利好，不能因噎废食。 • 综合点评：广告为恒热话题，经典提问角度：是否应该废除广告。 • 广告对于消费者的影响和解决策略。广告的利弊。儿童广告的影响 和解 • 决策略。
好的影响： 父母买东西可参照广告
广告类3
We are surrounded by all kinds of advertising, which significantly
influence our lives. Do the positive effects of advertising outweigh its
• The ads about wildlife protection arouse the public attention to those endangered species in natural
reserves. Last, those ads containing artistic or humorous elements could add spice to our daily life, the iphone ads could serve as a convincing example.
negative effects?（广告导致跟风，购买不必要的东西，造成浪费） • 这道题目是广告类话题中最经典的，因为这道题目的范围最广。这道 题目写成双边，好处是给消费者提供信息，促进经济发展，带动就业， 坏处是欺骗误导消费者，误导儿童模仿，扰乱生活
•广告4 Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? （前面完全可以套用同样的文章）
趣，例如苹果手机的广告。
• 4 广告的经济性：广告刺激消费，促进产品销售量(enable greater volume to be sold)，促进经济发展 (promote economic development)
• 广告的弊端：
1. 广告很少提供产品的所有信息(hardly provide full disclosure of product characteristics) 滥用消费者的信任 (abuse the consumers’ trust)利用他们缺少经验或者知识的缺点 (exploit their lack of experience or knowledge)去诱导他们购买对自己无用的产
that advertising can cause people to desire something unnecessary or
completely useless.（后半部分同样可以套用）
Discuss both views and give your own opinions
广告类 6
解决广告的弊端：
• 1. 政府对于非法广告加强监管。 • 2. 广告明星增强守法意识，理性代言。 • 3. 消费者增强自我保护意识，理性消费。
广告可用的例子
• 鞋类、服装、化妆品(cosmetics)等广告让人们购买相同品牌产品。如今不管走到哪里，我们都能看 到身穿耐克、阿迪等品牌服装的人。
• 广告也影响我们对汽车、电脑、手机的选择。甚至在我们在购买房子(purchase a property)和装修
• A case in point is that some make-up or medicine ads represented by greedy stars not only make
consumers suffer economically，but also threaten their health. Further, products represented by some