战略管理(中英文)
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8-3
The Importance Of Strategic Management 战略管理的重要性
What Is Strategic Management什么是战略管理?
– A set of managerial decisions and actions that determines the long-
说明什么是竞争优势以及为什么竞争优势对一个组织很重要
8-2
Learning Objectives (cont.)
You should learn to: – Describe the five competitive forces 描述五种竞争力量 – Identify the various competitive strategies 识别各种竞争优势
8-7
Components of a Mission Statement
8-8
The Strategic Management Process (cont.)
2. Analyzing the Environment分析环境 – successful strategies are aligned with the environment 成功的战略大多是那些与环境相适应的战略。
– examine both the specific and general environments to determine what trends and changes are occurring 必须审视具体环境和一般环境，把握即将要出现的 环境变化和发展趋势及其对组织的重要影响。
3. Identifying Opportunities and Threats发现机会和威胁
• important in profit and not-for-profit organizations在盈利性和非盈利性组织中都 很重要。
• important to identify the goals currently in place and the strategies currently being pursued 确定当前的目标和当前追求的战略是非常重 要的。
4. Analyzing the Organization’s Resources and Capabilities分 析组织的资源和能力 – examine the inside of the organization 视角从组织外部转向组织内部 – available resources and capabilities always constrain the organization in some way无论多么强大的组织，都在 可用资源和技术能力方面受到某种限制。 – core competence - a unique and exceptional capability or resource 核心能力—独特技能或资源。 • the organization’s major value-creating, competitive weapon 组织的主要创造价值的、竞争性武器
run performance of an organization一个组织从全局出发而 作出的长期的总体性谋划等一系列的管理决策和行为 Purposes of Strategic Management战略管理的目标
– involved in many decisions that managers make 设计许多管理决策
1. Identifying the Organization’s Current Mission, Objectives, and Strategies确定组织当前的宗旨、 目标和战略
– Mission宗旨 - statement of the purpose of an
organization组织的目的陈述
Chapter 8 STRATEGIC MANAGEMENT
战略管理
8-1
Learning Objectives学习目的
You should learn to你应该掌握: – Explain the importance of strategic management解释战略管理的 重要性 – Describe the steps in the strategic management process描述战略 管理过程的步骤 – Explain SWOT analysis说明SWOT分析 – Differentiate corporate-, business-, and functional-level strategies 区分公司层、事业层和职能层的战略 – Explain what competitive advantage is and why it’s important to organizations
– important in profit and not-for-profit organizations 在盈利性和非盈利性组织中都很重要。
8-4
The Strategic Management Process
8-5
© Prentice Hall, 2002
86
The Strategic Management Process
– Opportunities机会 - positive trends in the external
environmental外部环境的积极的变化趋势
– Threats威胁 - negative trends in the external
environment外部环境的消极变化趋势
8-9
The Strategic ManageLeabharlann Baiduent Process (cont.)
– companies with formal strategic management systems have higher financial returns than companies with no such system拥有正式战略管理系统的公司在财务收益 方面要比没有这样的管理系统的公司要大。
The Importance Of Strategic Management 战略管理的重要性
What Is Strategic Management什么是战略管理?
– A set of managerial decisions and actions that determines the long-
说明什么是竞争优势以及为什么竞争优势对一个组织很重要
8-2
Learning Objectives (cont.)
You should learn to: – Describe the five competitive forces 描述五种竞争力量 – Identify the various competitive strategies 识别各种竞争优势
8-7
Components of a Mission Statement
8-8
The Strategic Management Process (cont.)
2. Analyzing the Environment分析环境 – successful strategies are aligned with the environment 成功的战略大多是那些与环境相适应的战略。
– examine both the specific and general environments to determine what trends and changes are occurring 必须审视具体环境和一般环境，把握即将要出现的 环境变化和发展趋势及其对组织的重要影响。
3. Identifying Opportunities and Threats发现机会和威胁
• important in profit and not-for-profit organizations在盈利性和非盈利性组织中都 很重要。
• important to identify the goals currently in place and the strategies currently being pursued 确定当前的目标和当前追求的战略是非常重 要的。
4. Analyzing the Organization’s Resources and Capabilities分 析组织的资源和能力 – examine the inside of the organization 视角从组织外部转向组织内部 – available resources and capabilities always constrain the organization in some way无论多么强大的组织，都在 可用资源和技术能力方面受到某种限制。 – core competence - a unique and exceptional capability or resource 核心能力—独特技能或资源。 • the organization’s major value-creating, competitive weapon 组织的主要创造价值的、竞争性武器
run performance of an organization一个组织从全局出发而 作出的长期的总体性谋划等一系列的管理决策和行为 Purposes of Strategic Management战略管理的目标
– involved in many decisions that managers make 设计许多管理决策
1. Identifying the Organization’s Current Mission, Objectives, and Strategies确定组织当前的宗旨、 目标和战略
– Mission宗旨 - statement of the purpose of an
organization组织的目的陈述
Chapter 8 STRATEGIC MANAGEMENT
战略管理
8-1
Learning Objectives学习目的
You should learn to你应该掌握: – Explain the importance of strategic management解释战略管理的 重要性 – Describe the steps in the strategic management process描述战略 管理过程的步骤 – Explain SWOT analysis说明SWOT分析 – Differentiate corporate-, business-, and functional-level strategies 区分公司层、事业层和职能层的战略 – Explain what competitive advantage is and why it’s important to organizations
– important in profit and not-for-profit organizations 在盈利性和非盈利性组织中都很重要。
8-4
The Strategic Management Process
8-5
© Prentice Hall, 2002
86
The Strategic Management Process
– Opportunities机会 - positive trends in the external
environmental外部环境的积极的变化趋势
– Threats威胁 - negative trends in the external
environment外部环境的消极变化趋势
8-9
The Strategic ManageLeabharlann Baiduent Process (cont.)
– companies with formal strategic management systems have higher financial returns than companies with no such system拥有正式战略管理系统的公司在财务收益 方面要比没有这样的管理系统的公司要大。