商务英语专业四级

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高等学校商务英语专业四级样题

高等学校商务英语专业四级样题

高等学校商务英语专业四级样题Module IListening Comprehension(35%)Section OneIn this section you will hear everything ONCE ONLY. Listen carefully and answer the questions that follow. Mark the correct answer to each question.Question 1 to 5 are based on an interview. A t the end of the interview you will be given 10 seconds to answer each of the following five questions.Now listen to the interview.1. What is the specific field of study for John ’ s dissertation?A. the current state of universit ies in San FranciscoB. western philosophyC. philosophy with an emphasis on Buddhist studiesD. eastern religions2. Which is NOT True about Suen Mok ?A. It has got a very good program for ten day meditation retreats .B. Their meditation programs teach only foreigners .C. Their meditation programs teach meditation techniques.D. It is not the only temple John studies.3. What is so special about Tam Krabok ?A. It teach es people to meditate and overcome their drug addiction.B. I t organizes meditation retreats for foreigners.C. It organizes workshops to promote Thailand’s version of Buddhism .D. It teaches people the essence of Theravada .4. How many people have been cured in Tam Krabok?A. about one hundredB. about one thousandC. about one hundred thousandD. more than one hundred thousand5. Which of the following statement is Not True according to the interview?A. O pium was il legal in Thailand until 1959 .B. O pium was legal in Thailand until 1959 .C. Drug addiction is a big problem in many different countries.D. In John ’ s understanding, B uddhism basically tr ies to help people live better lives .Section TwoIn this section you will hear everything ONCE ONLY. Listen carefully and fill in blanks that follow.Questions 6 to 10 are based on a news broadcast. A t the end of the news broadcast you will be given 10 seconds to fill in each of the following five blanks.Now listen to the interview.6. The number of new homes being constructed across Australia rose by 15 per cent in the December quarter, which is since 2001.7. Department store owner David Jones says sales are expected to slow over the next few months as taxpayer handouts and the dr y up.8. The World Bank has warned China's facing a big problem.9. The World Bank revised up its forecasts for China's from 8.7 to 9.5 per cent this year.10. The World Bank’ s quarterly China report suggested that higher migrant wages could help boost rural incomes and reduce the between rural and city lifestyles.Section ThreeIn this section you will hear everything ONCE ONLY. Listen carefully and answer the questions that follow.Questions 11 to 13 are based on an interview. A t the end of the interview you will be given 5 minutes to answer the following three questions.Now listen to the interview.11. Describe the impact of the economic downturn on teenagers who left school without completing year 12 in 2008 .12. Describe the current economic downturn in Australia.13. How did the retail industry perform in this economic downturn?Module IIBusiness Reading and Writing 40% (50 minutes)Section A 5%Directions: Read the following passage. Fill in Blanks 14-18 with the best answer from the four choices marked A, B, C and D, and mark the corresponding letter on the Answer Sheets.America sounds increasingly determined to push its exports, and its attitude to China has 14 . Mr Obama has set a goal of 15 exports in five years and has promised to “get much tougher” over what it regards as unfair competition from China. Speculation is rising in Washington, DC, that the Treasury will brand China a currency “manipulator” in its next exchange-rate report. With America’s unemployment at 9.7% and the mid-term elections approaching, the appeal of China-bashing is rising in Congress, too. Several senators recently revived a mothballed demand that the Commerce Department should investigate China’s currency regime as an unfair trade 16 .Beijing, in turn, shows little sign of budging on the yuan, even though the latest figures show surprisingly strong export growth and higher-than-expected 17 . Zhou Xiaochuan, the head of China’s central bank, caused a brief flurry in currency markets when he argued on March 6th that keeping the yuan stable against the dollar was “part of our 18 of policies for dealing with the global financial crisis” from which China would exit “sooner or later”. But he made it quite clear that China would be cautious and gave no hint that sudden exit was imminent. In recent days various other Chinese officials have put even more emphasis on the stability of the currency, bristled at outside pressure to hurry up and denounced American “politicisation” of the exchange-rate issue.14 . A. stabled B. h arden ed C. toughed D. firmed15 . A. two B. twice C. doubling D. double16 . A. surplus B. allowance C. help D. subsidy17 . A. inflation B. appreciation C. depreciation D. stagflation18 . A. parcel B. package C. bundle D. seriesSection B 5%Directions: Look at the tables and graphs below. For each table or graph, there are one or two statements describing it. Choose the best answer from the four choices marked A, B, C and D. Then mark the corresponding letter on the Answer Sheet. Question19 is based on the following graph.19 . When did Hong Kong inflation rate rise to 2.9%?A. June, 2010B. August 2010 C . November 2010 D. January 2011 Questions 20-21 are based on the following graph .20. In which month did China ’ s Monthly Passenger Vehicle Sales drop to about 63% on a year-on-year basis?A. August 2009B. October 2009 C . February 2010 D. March 201021 . Which of the following statements is CORRECT?A. T he growth rate of China ’ s monthly passenger vehicle sales fell most notably in February 2010.B. China ’ s monthly passenger vehicle sales climbed to the peak at the end of 2009.C. From August 2009 to December 2009, the monthly passenger vehicle sales continued to increase in number.D. In terms of the monthly sales volume, June 2010 witnessed the lowest sales volume.Questions 22-23 are based on the following graph .22. According to the graph, in which year does the growth rate drop most dramatically?A. 2008B. 2009 C . 2010 D. 201123 . Which of the following statement is INCORRECT ?A. The sales volume of China ’ s online game industry in 20 08 added up to 20.78 billion Yuan .B. The year-on-year growth rate of China ’ s online game industry is estimated to drop to 9.7% in 2012 .C. The growth rate on a year-on-year basis dropped 9.8% in 2010 than that of the year 2009.D. The sales volume of China ’ s online game industry in 20 14 will climb to an estimated 46.11 billion Yuan.Section C 10%Directions: Read the following two passages. Choose the best answer for each statement or question from the four choices marked A, B, C and D, and mark the corresponding letter on the Answer sheet.Questions 24-28 are based on the following passage.Passage OneThere is something apt about a social networking website winning a popularity contest. According to industry data, Facebook overtook Google among US internet users last week, with more visits to its pages than to the search engine. It is a moment to consider the rapid growth of a site whose 400m-plus users outnumber the population of any single country except India and China.The industry data come with a few caveats. The figures exclude visits to other Google services, such as YouTube and Google Mail. They omit searches carried out in a box on a browser toolbar. Also, the number of visits is just one measure of internet take-up: counting unique users – visitors rather than visits – gives a different profile. Still, it highlights the momentum behind Facebook as it displaces Google. from the weekly lead it has commanded on this measure since September 2007. Advertisers find Facebook appealing too. It enables them to reach a mass audience, as television does, but with the extra benefit of much greater targeting. Consumer brands could easily extend their presence beyond the fan pages that already exist. Moreover, a social site provides consumers who visit for much longer than they would use a search engine. So increased advertising, and perhaps ways to allow users to shop through the site, should enable Facebook to move from positive cash flow to making profits.It will need to tread carefully. There is a risk for advertisers – and for the site – if Facebook moves to become commercial in a way that users resent. In amongst personal information, advertisements are more likely to strike a jarring note.The high-growth phase means that Facebook can take its time developing ways to increase revenues. The key must be to find ways that bring practical benefits to those who visit the site. There is an intrinsic stickiness about a site where users have assembled their own material, but if people stop updating their pages and social networking takes a new form, then winning users back is a hard task.What the data do not show is that search engines have had their day. Google's core search advertising business rebounded in the final quarter of 2009, and the group is preparing for renewed growth. Moreover, there is a straightforward reminder of how fragile the fortunes of social networking sites can be: the site that Google overtook in 2007 to become most popular in the US was MySpace – which is now seeking a new role as social users have moved elsewhere.2 4. What is the reason for MySpace ’ s with drawn from the role as social networking site ?A. It is overtook by other social networking site like Facebook.B. It has lost its social users.C. It has introduced in too many advertisements .D. It has become a profit-making site.25 . Which of the following is NOT true ?A. Facebook users outnumber that of Google.B. Yourtube is one of Google services.C. Before this week, Google had lead all other websites on the measure of visits since 2007.D. Facebook is a social networking site.26 . The word “ stickiness ” in the penultimate paragraph probably means “____”A. The website is dirty and making users feel uncomfortable.B. The website often brings its users into situation embarrassing .C. The website, in essence, is difficult to tackle with.D. The website is attractive and makes users want to look at it for a long period of time27 . Which of the following is not the reason that Advertisers find Facebook appealing ?A. Facebook can attract a lot of audience .B. Facebook can help to target customers-to-be.C. Facebook allows more chances for the ads to be noticed.D. Facebook is able to move from positive cash flow to making profits.28 . T he author’ s attitude toward the development of Facebook is .A. positiveB. negativeC. objectiveD. Information is not enoughQuestions29-33 are based on Passage Two.Passage TwoAS EXECUTIVES from Toyota, including the firm’s boss, Akio Toyoda, squirmed before their tormentors in America’s Congress this week, there was little public gloating from rival carmakers. Although it is Toyota that is currently in the dock after a crushing series of safety-related recalls across the world, competitors are only too aware that it could be their turn next. After all, there is not a single bigcarmaker that has not modelled its manufacturing and supply-chain management on Toyota’s “lean production” system.That said, there is a widespread belief within the automotive industry that Toyota is the author of most of its own misfortunes. In his testimony to the House oversight committee on February 24th, Mr Toyoda acknowledged that in its pursuit of growth his firm stretched its lean philosophy close to breaking point and in so doing became “confused” about some of the principles that fi rst made it great: its focus on putting customer satisfaction above all else, and its ability “to stop, think and make improvements”.James Womack, one of the authors of “The Machine that Changed the World”, a book about Toyota’s innovations in manufactur ing, dates the origin of its present woes to 2002, when it set itself the goal of raising its global market share from 11% to 15%. The target was “totally irrelevant to any customer” and was “just driven by ego”, he says. The rapid expansion, he believes, “meant working with a lot of unfamiliar suppliers who didn’t have a deep understanding of Toyota culture.”By the middle of the decade recalls of Toyota vehicles were increasing at a sufficiently alarming rate for Mr Toyoda’s predecessor, Katsuaki Watanabe, to demand a renewed emphasis on quality control. But nothing was allowed to get in the way of another (albeit undeclared) goal: overtaking General Motors to become the world’s biggest carmaker. Even as Toyota swept past GM in 2008, the quality problems and recalls were mounting.The majority of those problems almost certainly originated not in Toyota’s own factories, but in those of its suppliers. The automotive industry operates as a complex web. The carmakers (known as original equipment manufacturers, or OEMs) sit at its centre. Next come the tier-one suppliers, such as Bosch, Delphi , Denso, Continental, Valeo and Tenneco, who deliver big integrated systems directly to the OEMs. Fanning out from them are the tier-two suppliers who provide individual parts or assembled components either directly to the OEM or to tier-one suppliers. (CTS Corp, the maker of the throttle-pedal assemblies that Toyota has identified as one of the causes of “unintended acceleration” in some of its vehicles, is a tier-two supplier whose automotive business accounts for about a third of its sales.)On the outer ring of the web are the tier-three suppliers who often make just a single component for several tier-two suppliers. Although there are literally thousands of tier-two and tier-three suppliers around the world, their numbers have been culled over the last decade as the OEMs and the tier-one firms have worked to consolidate their supply chains by concentrating business with a smaller number of stronger companies.Toyota revolutionised automotive supply-chain management by anointing certain suppliers as the sole source of particular components, leading to intimate collaboration with long-term partners and a sense of mutual benefit. In contrast, Western carmakers tended either to source in-house or award short contracts to thelowest bidders. The quality Toyota and its suppliers achieved made possible the “just in time” approach to delivering components to the assembly plant. In his book, Mr Womack quotes a Toyota supplier: “We work without a safety net, so we can’t afford to fall off the high wire. We don’t.”Most big car firms now operate in a similar way. Ford, for example, will often work with a tier-one supplier for up to three years before a new model comes off the production line to ensure that the design and manufacturing of important components is sound. So-called cross-functional teams from both firms strive to eliminate defects. Rather than always going for the low bid, carmakers now look at the total cost of a component, including potential interruptions to production and, further down the line, customer warranty claims if quality is not up to scratch.By and large, the relationships between the OEMs and the tier-one suppliers run smoothly. When problems do crop up, it is usually with the tier-two and tier-three firms. A senior purchasing executive at one carmaker says that consolidation, the need to trim capacity and the shock to demand that began in mid-2008 have put the weaker parts of the supply chain under great strain: “Some of these are quite fragile businesses. There’s a need for visibility, but we don’t always have it. If something goes wrong, we need transparency and speed of communication to make sure it doesn’t get to the customer.”A consequence of Toyota’s breakneck expansion was that it became increasingly dependent on suppliers outside Japan with whom it did not have decades of working experience. Nor did Toyota have enough of the senior engineers, known as sensei, to keep an eye on how new suppliers were shaping up. Yet Toyota not only continued to trust in its sole-sourcing approach, it went even further, gaining unprecedented economies of scale by using single suppliers for entire ranges of its cars across multiple markets.A senior executive at a big tier-one supplier argues that although Toyota’s single-supplier philosophy served it well in the past, it took it to potentially risky extremes, especially when combined with highly centralised decision-making in Japan. “There’s a trade-off ,” he says. “If you don’t want duplication of supply you have to have very close monitoring, you have to listen to your supply base and you have to have transparency. That means delegating to local managers. With Toyota, it works well at the shop-floor level, but thing s break down higher up.”In the aftermath of Toyota’s crisis, the industry is now asking itself whether sole-sourcing has gone too far. “It may be safer not to have all your eggs in one basket, but to have maybe three suppliers for major components who can benchmark each other,” says another purchasing manager. Until very recently, Toyota was the peerless exemplar. For now, at least, it is seen as an awful warning.29 . Which of the following best de fines “ lean production system ”?A. The production system is less wasteful and more efficient.B. The production system is not duplicated.C. The production depends solely on one big supplier .D. All of the above .30 . According to James Womack , which of the following was discovered to be the cause of Toyota ’ s crysis ?A. It lacks close monitoring.B. It is driven by its goals of expansion.C. It is self-complacent.D. It depends on one supplier.31 . When did Toyota vehicle recall begin to alarm its leaders ?A. 2010B. 2002C. 2009D. 200532 . With respect to the crisis, what are the advantages of Toyota ’ s supply-chain management?A. More efficient in time.B. More secured in quality.C. With a net of trust and safety.D. More money saving.33 . Wh at is the possible meaning of “ trade off ” in the penultimate paragraph ?A. Buy and sell.B. Sell away.C. Exchange.D. A balance between two opposing things.Section B Business Writing 20% (20 minutes)You are Michael Leung . You bought 2010 Camry three weeks ago from Toyota, and now you found your car was in the recall list. So write a complaint letter to Toyota and tell the person concerned this:1) Describe to him the item you bought .2) Tell him what ’ s wrong and what troubles this recall has brought to you.3) Say what you want done to remedy the situation , for example, a refund or repair, or a temporary car.Write 100- 120 words.Write on your Answer Sheet.Module IIIBusiness Knowledge and Translation 25% (30 minutes)Section A 10%Directions: Translate the following business terminologies into Chinese and briefly define the terms in English.1. FOB (shipping)TranslationDefinition:2. Direct investmentTranslationDefinition3. L/CTranslationDefinition4. DumpingTranslationDefinition5. Dividen dsTranslationDefinitionSection B 15%Directions: Translate the following passage into English and write the English version on the Answer Sheet.中国官方统计数据显示,中国2月份房屋销售价格同比上涨10.7%,涨幅较1月份的9.5%有所扩大。

全国商务英语专业四级样题4听力原文

全国商务英语专业四级样题4听力原文

样题4听力原文Section OneM: Hello Jennifer.W: Hello Callum.M: Do you like to travel?W: Oh yes,I love going to new and interesting places.M: What do you think of the idea of a one-way trip to Mars?W: Do you mean the planet Mars?M: Yes, this is what is being planned at the moment by a company in the Netherlands.They areplanning to send people to Mars who would never be able to come back toEarth.W: Really?M: What is interesting about it is that it would be a one-way trip.W: Why is this a one-way trip?M: It has to do with technology. Although we have the knowledge and technology to get people toMars,we can't get them back.W: That's a big commitment, isn't it? But I imagine some people will stilljump at the opportunity.But what kind of people are going to berecruited for this "trip of a lifetime"?M: They want smart people,,which means clever, intelligent people. These people need to behealthy both physically and mentally. They also need people with very specific skills.W: I would think so.M: And there is something more important.W: What's that?M: Character. You need to have the right personality.W: What other characteristics are they looking for?M: They want people who can still work well when things are bad. People who are calm in a crisis. So does it sound like the job for you?W: Absolutely not. I don't mind travelling but I think it's a bit far for me. And what about you?M: No, it's not for me, either.. I don't think I'm the kindof person who can handle a crisis with calm!W: I was wondering how they were going to pay for all of this. After all, it's not a government programme, is it?M: A very good question. They plan to finance this by involving the whole world as a n audience.W: So where is the money coming from?M: Television. It sounds like a big reality TV show to me. The Olympics raised a lot o f moneyfrom people watching television and this will be the same. There will be a big audience totune in and watch the mission but also the relationship between the people on the mission andperhaps even the birth of the first Mars baby.W: Would you watch it?M: Definitely, yeah, it would be fascinating viewing. How about you?W:You know what, I'm not usually a fan of reality TV, I would probably get bored ver y easilythough.Section TwoWomen in northern European nations are closest to equality with men on wages, education and health.That is the finding of a report by the World Economic Forum.The United States ranked 28th. On Friday, President Barack Obama announced the government will require large businesses to report how much they pay men and women. The data will be used to target companies that pay women less to do the same jobs.According to the World Economic Forum report, women worldwide continue to lag behind men on wages. Based on current trends, they will need 126 years to catch up, according to the report.Women are making progress. But they still only earn what men did 10 years ago, say the report's authors.The report measures the gender gap for women in 145 nations for health, education, economic opportunity, and political power. Women have not achieved equality in any of the 145 nations included in the survey, says the report.Women came closest to equality in four Northern European nations – Iceland, Norway, Finland and Sweden. Ireland ranks No. 5.At the bottom of the women's gender ratings are Yemen, Pakistan, Syria, Chad, Iran and Jordan.More women than men are attending colleges in 97 nations. But women make up a majority of skilled workers in only 68 nations. Women control the majority of government and political positions in only four.At last week's World Economic Forum in Davos, Switzerland, Sheryl Sandberg, chief operating officer at Facebook, spoke about gender equality."The reason to work towards equality – whether woman or man – is that it is better for you," Sandberg said. "We should be doing this not because it's the right thing, but because it's the smart thing. ... So do it because it will help you."The World Economic Forum completed its worldwide 2015 gender gap survey in November.I'm Anne Ball.Section Three (太长)JUDY WOODRUFF: We begin tonight with politics,and the role of money in the cam paign for theWhite House.New Federal Election Commission reports spell outhow much each of the candidates has raised andspent so far. For the Democrats, Hillary Clinton spentnearly $49 million in July, while Republican DonaldTrump spent $18.4 million, a little over a third ofwh at Clinton spent. Since the race began, the Clintoncampaign has spent $319 million, w hile the Trumpcampaign has spent $89.5 million.We catch up on all of this now with Matea Gold. She covers money and influence for TheWashington Post.And we welcome you back to the "NewsHour."MATEA GOLD, The Washington Post: Great to be with you.JUDY WOODRUFF: So, Matea, when you look at these numbers that we have just cit ed ofwhat these two candidates have spent, what does that tell you about their prioritie s?MATEA GOLD: Well, I have to say, when Donald Trump's filing came in late Saturda y night, itwas incredibly surprising. He had actually had a very successful fund-raisin g month in July. Heactually almost matched Clinton and the DNC through his fund-rai sing in conjunction with theRNC.So, we expected to see a lot of spending. But, really, this is a reflection of the complet elyunorthodox approach that Trump has taken to this campaign. He actually really has scoffedat some of the traditional campaign investments that you see campaigns making over t he years.So, for one, he doesn't believe in expensive TV ads. He's just starting that right now. A nd hehasn't built a big infrastructure on the ground. And those are the two big differen ces.JUDY WOODRUFF: And speaking — one way to look at infrastructure, I guess, is th e numberof staff they have hired. And you look at that and you see that in these numb ers of what youfound in their filings.MATEA GOLD: Yes, it's really remarkable, Judy.So, by the end of July, Clinton had 705 paid staffers, and Trump had 82, barely just m aybe ahalf-dozen more than he had in June. This is a period of time that both of the ca ndidates werereceiving their nominations at the conventions, a time when candidates t raditionally are gearingup for the final four months of campaign.And, really, what's happening here is Donald Trump is leaning on the Republican Nati onalCommittee, the national party, to provide the kind of ground voter motivation that oftenusually the candidate takes the lead in doing.JUDY WOODRUFF: And when you contrast, I think, the size of — the small size of DonaldTrump's staff compared to previous presidential campaigns, it's really — it's a notabledifference.MATEA GOLD: No, there is no comparison.And what of the things that I think worries actually Trump allies is that he's too vulner able byleaning on the RNC in this way. If Trump's numbers do not improve late in the fall, if the RNCdecides to have its folks on the ground focus on Senate and House can didates, as opposed toreally pushing their presidential candidate, he really won't have anyone there to make up thedifference.JUDY WOODRUFF: Now, Matea, you also told us, it's interesting when you look at t hesenumbers, how much they spent on television on advertising. What do you find the re?MATEA GOLD: They're really mind-blowing.By the end of July, Clinton's campaign had already spent $108 million on TV producti on andairtime. They just announced today another $80 million on national cable. Trump, by comparison, last week launched his first general election ad, $4.8 million.JUDY WOODRUFF: And what is the campaign — what is the Trump camp saying ab out this?MATEA GOLD: So, their argument is, they don't need television in the way that she d oes. Hehas a huge megaphone through earned media, as we have talked about already in this election.His every remark, every speech…JUDY WOODRUFF: News coverage.MATEA GOLD: Exactly. His every remark and every tweet gets incredibly amplified through themedia.And he reaches people directly through social media, so they really don't feel like they have tospend in the ways that she does. And, in fact, we saw that this race was very ti ght up andthrough the summer until the conventions, at the time she was spending a lo t on television.And that validated their theory of theirs.JUDY WOODRUFF: Now, let's look, Matea, at where the money is coming from.The campaigns confirmed some numbers we actually saw a few days ago, that she rai sed aidsabout $90 million in July, he raised about $82 million. It sounds like relative p arity there, butwhat more is there to see?MATEA GOLD: Well, one of the mysteries of Trump's filing is why there wasn't more in hisactual campaign account by the end of the month.His campaign has said they had raised about $64 million online and through direct ma il with theparty. We thought we would see most of that in his campaign. He ended up j ust reporting $36million in his campaign, which suggests a lot of that money hasn't be en transferred over fromthe joint fund-raising committee or has been spent in another way.And…JUDY WOODRUFF: Let me just stop you there.MATEA GOLD: Sure.JUDY WOODRUFF: Explain the difference between the joint fund-raising committee and thecampaign, those two pots.MATEA GOLD: Yes.So, there's — both of the candidates actually are working through two joint fund-raisi ngcommittees. It's basically a committee that raises money for both the campaign and thenational party and splits the proceeds. And so a share of the money that goes into t he jointfund-raising committee legally goes to the campaign. Another share goes to th e national party.And, usually, the small donations end up with the campaign. And those are really tradi tionallythe most valuable, because the candidate controls that money and can really di rect thoseresources.JUDY WOODRUFF: And speaking of small donations, it's interesting how much of t he money— to look at how much came from donors giving $200 or less, with Clinton, $62 million, 18percent of what she raised. But, for Trump, it was 30— over 30 percent.MATEA GOLD: There is no question that, as soon as he finally began fund-raising, h e tappedinto incredible enthusiasm among his supporters, and, in fact, caught, I think, the Clintoncampaign by surprise with how much money he was able to raise so quickl y online throughsmall donors.And he's also put in a large share of his own money,$52 million by the end of July, into thispresidential bid.JUDY WOODRUFF: Fascinating. One month's reporting, there's a lot there.Matea Gold with The Washington Post, we thank you.MATEA GOLD: Thank you.。

商务英语四级术语翻译

商务英语四级术语翻译

1.Bill of lading 提单Definition:Bill of lading is a document given by a shipping company,representboth a receipt for thegoods siped and a contract for shipment between the shipping companyand the sipper.it is also adocument of title to the goods,giving the holder or the assigne theright to possessionof the goods.2.Marketing 市场营销Definition:Marketing is the process of planning and executing the conception,pricing,promouon ,and distribution of goods and services to create exchanges that satisfy individual and organizational objectives.3.D/P 付款交单Definition:D/P is short for"document against payment.Under this payment method,the exporter is to ship the goods ordered and delivered the relative shipping documents to thebuyer abroad through the remitting bank and the collecting bank with instructions not torelease the documents to the buyer until the payment lorthe goods is made.4.QA 品质/质量保证Definition:QA is short for quality assurance,it is about how a business can design the way a pro duct or services is produced or delivered to minimize the chances that output will beup-standard.5.Flexible exchange rates 浮动汇率Definition:A flexible exchange rate means the government does not enter the foreign exchange markets and leaves the determination of exchange rates up to currency trades.The price of its currency is allowed to rise and fall as market forces dictate.1.Parternship;合作关系A parternship is a legal relationship between persons arising on apofi-motivated business.a cooperative relationship between people or groups who agree to share responsibility for achieving some specific goal2.manegement 管理人员Definition:Management is defined as the application of planning,organizing,directing,and Controlling functions in the most effient manner possible to accomplish meaningful organizational objectives.3.HR management 人力资源管理Definition:The human resource management is an ongoing procedure that tries to keep the Organization suplied with the right people in the right positions.4.Documentary Credit 跟单信用证A Documentary Letter of Credit is a written undertaking given by a bank on behalf of an Importer to pay the Exporter a given sum of money with in a specified time,providing thatthe Exporter presentsdocuments which comply with the terms laid down in the Letter of Credit. 5.Draft 汇票Defnition:A draft is simply an order write by an exporter intruting an importer,or importer' sagent,to pay a specified amount of money at a specified time.Shipping document:运输单据(运输单证)shipping documents also as transport documents,are legal documents that are utilized in the process of transporting goods from one location to another.2.certificate of origin:原产地证书(证明)is document used in international trade,completed by the exporter,and certificated by a recognized issuing body,attesting that the goods in a particular export shipment have beenproduced,manufactured or processed in a particular country.3.insurance policy:保单(保险合同/大保单)is a formal contract-document between the insurer and the insured,known as the policy holder, which determines the claims which the insurer is legally required to pay.5.customer equity:顾客资产is the value of potential future revenue generated by a company's customers in a lifetime.l.sole/individual proprietorship:独资经营Detnition:It is a type of enterprise that is owned and run by one natural person.The owner is in Direct control of all elements and is legally accountable for the finances of such business and this may include debts,loans,loss,etc.2.Productivity:生产力It is the rate at which goods are produced.(or having thẻpower to produce)3.broker:代理/中介:A broker is a person whose job is to buy and sell shares,foreign money,or goods for other people.4.Fixed assets:固定资产are assets which a company uses on a continuous basis,such as properly and machinery.5.Cash on delivery:货到付款Collecting the charges upon delivery.1.anti-dumping duty:反倾销税is an extra duty levied temporarily on the imported commodity in dumping to protect home industry and market against the import commodity in large quantity and cheap price.2.Transnational corporation跨国公司refers to large international enterprise consisting of entities in two ormore countries,that operates manufacturing,sales and other business.3.Invisible trade:无形贸易trade of services rather than actual goods,for example,banking,insurance,and professional service,etc.4.Balance of payment:国际收支A statement that summarizes an economy's transactions with the rest of the world for a specified time period.1.CPI,消费价格指数消费物价指数Consumer price index measures changes in the price level of market basket of consumer goods and services purchased by households.2.LLC, 有限责任公司Limited liability company a business structure that combines the pass-through taxation of apartner ship or sole proprietorship with the limited liability of a corporation.3.FOB,离岸价格/船上交货价格Free On Board is a shipping term which indicates that the supplier pays the shipping costs(and usually also the insurance costs)from the point of manufacture to a specified destination,at Which point the buyer takes responsibility.4.B2B,企业对企业的电子商务模式Business-To-Business is a transaction that occurs between two companies,as opposed to a transaction involving a consumer.The term may also describe a company that provides goods or s ervices for another company.5.Definition:借记卡/提款卡Debit card is a card which allows customers to access their funds immediately electronically.With a debit card,you can immediately take money out of your checking account either through purcha ses at a store or through an ATM.1.A CEO首席执行官(chief executive fficer)is the position of the most senior corporate officer,executive,leader or administrator in charge of managing an organization.2.Human resource:人力资源In a company or other organization,the department of human resources is the department take on ponsibility for the recruiting,training,and welfare of the staff.bor market劳动力市场is the market in which workers compete for jobs and employers compete for workers.3.V AT增值税(value added tax)is a tax that is added to the price of goods or services.4.A balance sheet is a written statement of the amount of money and property that a company op erson has,including amounts of money that are owed or are owing.资产负债表5.Brand loyalty 品牌忠诚:The tendency to always buy a particular brand.2.Joint venture合资公司A business activity in which2or more companies have invested together.3.Quota:定额Quanttative restrictions imposed by one country on imports of a certain type from another country.4.marketing mix:营销组合A comprehensive plan or strategy covering product price,promotion and place,usually summarized as the4Ps".of marketing.5.Acqusition :收购Getting control of a company bitiony buying over50%of its shares. Definition:Lredit card is a small plastic card that you can use to buy goods and services and pay for the market.2.Depeciatiton贬值means decrease in value of assets.3.Brand preference品牌偏好is measure of brand loyalty in which a consumer will choose a paticular brand in presence of competing brands,but will accept substitutes if that brand is not available.4.Corporate Culture公司文化is a broad term used to define the unique personality or character of a particularcompany or organization,and includes such elements as core values and beliefs,corporate ethics,and rules of behavior.5.:Fringe benefit额外福利is an incidental or additional advantage,a benefit provided by an employer to supplement an employee's regular pay,such as a pension,company car,luncheon voucher,insurance,vacation 1.overcapacity:生产能力过剩If there is overcapacity in a particularindustry, more goods have been produced than areneed and the industry is therefore less profitable thanit could be.2.A free trade zone(FTZs):自由贸易区A free-trade area is a trade bloc whose member countries have signed a free-trade agreement(FT A),which eliminates tariffs,import quotas,and preferences on most(if not all)goods and services traded between them.If people are also free to move between the countries,in addition to FTA,it would also be considered an open border.4.A non-performing loan,or NPL,is a loan that is in default or close to being in default.Manyloans become non-performing after being in default for90days,but this can depend on the contract terms.不良贷款4..外债Definition:Foreign debt is the total debt a country owes to foreign creditors,complemented by int ernaldebtowed to domestic lenders.The debtors can be the government,corporations or citizens o f that country.The debt includes money owed to privale commercial banks,other governments,or international financialinstitutions such as the International(IMF)and World Bank5.Translation:风险投资家A venture capitalist is an investor who either provides capilal lo slartup ventures or supports small companiesthat wish to expand but do not have access to equities markets.V enture capitalists are willing toinvest in such companies because they can earn a massive return on their investments if these companies are asuccess.1.Translation:授权经营Definition:Licensing is an arrangement in which the owner of intellectual property grants another firm theright to use that property for a specified period of time in exchange for royalties or other compensation.2.Translation:间接投资,证券投资made with theexpectation of earning a return.Thisexpected retum'is'diretly orrelated with theion snen"cpeted ik Pofoioo ioene dainet fom dica muene whidh no uinesiable sake in a target compa ny and posbly being ivolvede wilh is day body mngeme 3.Translation:反向贸易、对等贸易Counter trade is a sale that encompases more than an exhane of god,erices or iesformoney.4.乘数效应Definition:The multiplier efect is the expansion of a country's money supply that results from banks beingable to lend.The size of the multiplier effect depends on the percentage of deposits that banks are required tohold as reserves.In other words,it is the money used to create more money and is calculated by dividing total bank deposits by the reserve requirement.5.Definition:Initial public ffering(IPO)is a type of public ofringn in which shares of a company usually aresold to nstitutional investors that in turn,sell to the general public,on a secrities excha nge,for the firsttime. 首次公开发行股票1.Break-even point is the point at which toal cost and toalrevenue are equal.Tanslaion:盈亏平衡点/盈亏临界2.Onder cydle time is a peindbetween placing5an order and receiving the ordered item. Translation:汀貨周期3.by the bank to the importer according to his demand upon receiving the billsunder the letter of credited and the impotterTranslation:进ロ押汇4.Maker share is the amo thata company sells of itspoduets or serices compared wih oher companies selling the same things. 市场份额5.Definition:Brand positioning is an activity of creating a brand offer in such a manner that it occ upies adistinctive place and value in the target customers'mind.Translation:品牌定位1.Defnition:Itis the right to buy or sell property at an agreed price;rithe ght is purchased and15 notexercised by a stated date,the money is forfeited.期权2.It is a fraudulent investment operation that pays returns to its investors from thelr own money0 1the money paid by subsequent investors,rather than from profit earned by the individual or orga nizationrunning the operation.庞氏骗局3.Definition:It is a stock market index and one of the several indices created by W all Street Jour nal editors and Dow Jones&Company co- founder Charles Dow.The industrial averagewas first calculated on May26,1896.Translation:道琼斯工业平均指数4.Definition:It is a company or person that supplies shops and companies with goods. Translation:经销商5.Definition:It is a process of judging officially how an argument should be settled. Translation:仲裁1.Barriers to trade are any action by a govermment to limit or prevent the free flow of goods in an dout of its country.贸易壁垒4.Definition:V enture capital is money made available for investment in innovative enterprises or research.especially in high technology,in which both the risk of loss and the potential for profit may be considerable.Also called risk capital.Translation:风险资本5.Definition:Insurable interest holds that no one may insure anything unless he has and interest i n it.(Whichmeans that if the thing insured is preserved he will derive a benefit from its preservati on,but if it is any way_damaged or lost the assured will be -adversely afet.-)Translation:可保利益2.Definition:Contracting party isаcountry or firm that signs a legalagreement.缔约国3.Definition:Sight draft calls for immediate payment on presentation to the drawee. Translation:及期汇票4.It is a reply to an ofter which conains aditions or other modietaons还盘2.Definition;lt is a kind of standard used to indicate that the quality of the product ffe is about equal to theaverage quality level of the same crop within a certain period of time. Translation:良好平均品质3.Definition:The act of the transferor in transferring a draft to the transferee by making a signatu re on the backof the draft. 背书4.Definition:It is a delivery situation in which when the seller delivers the buyer does not physic ally receive thegoods.This kind of delivery is proved by the submission of transport document by the seller to the buyer.Translation:象征性交货5.Goods are transported directly from the production country to the consuming country.In this ca se,onlv two parties are involved in the transaction,namely the exporter and the importer. Translation:直接贸易。

全国商务英语专业四级考试大纲

全国商务英语专业四级考试大纲

全国商务英语专业四级考试大纲The National Business English Test (BET) is an important examination for students majoring in Business English in China. It assesses their English language proficiency in various business-related areas, including listening, reading, writing, and speaking. This document aims to provide an overview of the BET syllabus and offer guidance for test preparation.The BET consists of four parts: Listening, Reading, Writing, and Speaking. Each part assesses different language skills and has specific requirements. It is crucial for test-takers to understand the test format and content in order to perform well.In the Listening section, candidates are required to listen to a series of recordings and answer questions based on the information they hear. The recordings cover various business-related topics, such as meetings, presentations, and negotiations. Test-takers need to demonstrate their ability to understand spoken English in different contexts and accurately comprehend the main ideas and details.The Reading section evaluates candidates' reading comprehension skills. It includes passages related to business topics, such as articles, reports, and advertisements. Test-takers are expected to read the passages carefully, understand the main ideas, identify specific information, and draw logical conclusions. Vocabulary and grammar knowledge are also essential for understanding the texts.The Writing section assesses candidates' ability to express themselves in written English. Test-takers are required to write business-related documents, such as emails, memos, and reports. They need to demonstrate their language proficiency, organizational skills, and ability to convey information effectively. It is important to use appropriate language and follow the conventions of business writing.The Speaking section evaluates candidates' ability to communicate orally in English. Test-takers are required to engage in conversations, discussions, and role-plays related to business situations. They need to demonstrate their fluency, accuracy, and ability toexpress opinions, negotiate, and present ideas. Pronunciation and intonation are also important factors in this section.To prepare for the BET, it is recommended that candidates focus on developing their language skills and familiarize themselves with the test format. Here are some tips for effective preparation:1. Improve listening skills: Practice listening to a variety of business-related materials, such as podcasts, news, and presentations. Pay attention to different accents and practice understanding the main ideas and details.2. Enhance reading comprehension: Read business articles, reports, and books to improve vocabulary and comprehension skills. Practice summarizing and analyzing the texts to develop critical thinking abilities.3. Develop writing skills: Practice writing business documents, such as emails and reports. Pay attention to grammar, vocabulary, and organization. Seek feedback from teachers or native speakers to improve writing quality.4. Enhance speaking abilities: Engage in conversations and discussions related to business topics. Practice expressing opinions, negotiating, and presenting ideas. Record and listen to your own speaking to identify areas for improvement.5. Take practice tests: Familiarize yourself with the test format and time constraints by taking practice tests. Analyze your performance and identify areas that need improvement. Focus on those areas during your preparation.In conclusion, the BET is a comprehensive examination that assesses students' English language proficiency in various business-related areas. Understanding the test format, content, and requirements is essential for effective preparation. By focusing on developing language skills and familiarizing themselves with the test format, candidates can improve their chances of success in the BET. Good luck with your preparation!。

商务英语专业四级考试

商务英语专业四级考试

商务英语专业四级考试
商务英语专业四级考试 (BEC) 是一项由教育部主管,中国商务英语协会主办的全国性英语考试。

该考试旨在检验大学生商务英语的听、说、读、写能力,特别是口语表达能力。

BEC 考试分为四个等级,分别是初级 (BEC Vantage)、中级 (BEC Intermediate)、高级 (BEC Higher) 和超级高级 (BEC Grand)。

其中,初级和中级考试主要面向大学本科生和研究生,高级和超级高级考试则主要面向商务英语专业的大学生。

BEC 考试报名时间通常是每年两次,分别在 6 月和 12 月。

考试时间则通常在当月的月底或次月初。

考试内容主要包括口语和书面表达两部分,其中口语部分占据较大比重。

备考 BEC 需要注重口语练习,可以通过多听、多读、多写、多说来提高英语水平。

此外,BEC 考试的成绩评定采用等级制,考生可以通过提交模拟试题等方式来了解自己的英语水平和等级水平。

商务英语专业 四级考试大纲及规范

商务英语专业 四级考试大纲及规范

商务英语专业四级考试规范(Specs for the Test for Business English Majors-Band 4)商务英语专业四级考试项目组2015-06-19总则《商务英语专业四级考试大纲》(以下简称《考试大纲》)参照《高等学校商务英语专业本科教学质量国家标准》(以下简称《商务英语国家标准》)制定。

根据《商务英语国家标准》规定的专业培养目标和专业培养规格,遵照科学、客观、有效、可信、可行和公平的教育评价原则,特制定本《考试大纲》。

本《考试大纲》对商务英语专业四级考试的目的、性质和内容等方面做出规定。

一、商务英语专业四级考试介绍(一)考试目的本考试的目的是评估《商务英语国家标准》在商务英语本科专业教学中的实施效果,科学、公正、客观、有效地考查学生是否达到《商务英语国家标准》所规定的人才培养要求,检验商务英语本科专业的教学质量及教学的有效性,以考试促教学改革和进步,全面衡量本专业学生的知识结构、能力构成及素质。

考试成绩可作为学生进行自我评价或为用人单位提供参考数据。

(二)考试性质与范围本考试属于标准参照性学业考试,考核学生《商务英语国家标准》所规定的听力和阅读理解、书面表达和翻译,以及口头表达能力。

(三)考试对象商务英语专业本科二年级学生。

(四)考试形式本考试包括笔试和口试两种形式,均采用机器考试的形式。

(五)考试时间与组织商务英语专业四级考试于每年12月份举行。

本考试由“全国商务英语专业考试委员会”组织有关测试专家命题,考试由高等学校商务英语专业四、八级考试委员会办公室负责具体实施。

(六)试卷构成1. 笔试笔试由听力理解、阅读与写作、商务知识与翻译三个部分组成。

考试总分为100分。

各部分考试内容、题型和所占分值如下表所示:表1 商务英语专业四级考试题型与结构2.口试由口头问答、观点陈述、商务沟通三种题型组成。

考试总分为50分。

各部分考试(七)词汇要求1、认知3000个左右的基本词汇,其中包括1000个左右的常用商务词汇。

商务英语专业四级等级划分

商务英语专业四级等级划分

商务英语专业四级等级划分
商务英语专业四级是国家教育部颁发的全国性职业资格证书,主要面
向具有商务英语基础的中专、高中、大专或以上学历人员,考试由国家职
业教育考试中心组织。

商务英语专业四级考试可分为听力、阅读、翻译、
写作四个部分,考试内容主要涉及商务领域的语言和常用商务知识,考生
需要在规定的时间内完成所有题目。

1.优秀:成绩在90分以上。

2.良好:成绩在80-89分之间。

3.中等:成绩在70-79分之间。

4.及格:成绩在60-69分之间。

5.不及格:成绩在60分以下。

一般情况下,商务英语专业四级考试成绩要求及格,但在某些单位和
企事业单位招聘中,要求考生达到一定的等级。

在日常工作中,商务英语
专业四级证书对于从事外贸、国际贸易、出口加工等领域的人员尤为重要,也是提升个人职业素质、发展职业生涯的必要条件之一。

全国商务英语专业四级考试大纲

全国商务英语专业四级考试大纲

全国商务英语专业四级考试大纲(Syllabus for the National Test of Business English Majors-Band 4)(试行版)教育部高等学校商务英语专业教学协作组全国商务英语专业考试专家委员会四级考试项目组编写2017年6月目录总则 ...................................................................................................................................... 错误!未定义书签。

全国商务英语专业四级考试介绍....................................................................................... 错误!未定义书签。

(一)考试目的........................................................................................................... 错误!未定义书签。

(二)考试性质与范围............................................................................................... 错误!未定义书签。

(三)考试对象........................................................................................................... 错误!未定义书签。

(四)考试形式........................................................................................................... 错误!未定义书签。

商务英语专四

商务英语专四

商务英语专四
商务英语专四是指商务英语四级考试,是由中国国家外国专家局主管的全国性英语水平考试。

该考试旨在评估考生在商务领域中的英语语言能力,包括听、说、读、写四个方面。

商务英语专四是全国范围内最具权威性的商务英语考试之一,被广泛认可为商务人士提升英语能力、拓展职业发展的重要途径。

商务英语专四考试内容主要涵盖商务英语的基本知识和技能,包括商务英语口语、商务英语听力、商务英语阅读和商务英语写作。

考试难度适中,要求考生具备基本的商务英语应用能力和实际应用能力,能够在商务领域中进行英语交流和沟通。

商务英语专四考试的通过率相对较低,需要考生在备考过程中注重练习和提升自己的英语能力。

备考过程中,考生可以通过参加培训班、阅读商务英语相关资料、进行模拟考试等方式提高自己的英语水平。

同时,还需要掌握一定的考试技巧,如合理安排时间、注意审题、认真阅读题目等。

商务英语专四考试的通过可以帮助考生在职场中获得更好的发
展机会。

商务英语是国际商务交流的通用语言,掌握商务英语能力可以帮助考生更好地与国际商务伙伴进行沟通和交流,提高商务合作的效率和质量。

此外,商务英语专四考试通过还可以为考生提供更多的职业发展机会,如海外工作、跨国公司任职等。

总之,商务英语专四考试是商务人士提升英语能力、拓展职业发展的重要途径。

通过认真备考和提高自己的英语能力,考生可以获得
更多的职业机会和发展空间,实现自己的职业梦想。

2022年全国商务英语专业四级考试真题

2022年全国商务英语专业四级考试真题

2022年全国商务英语专业四级考试真题全文共3篇示例,供读者参考篇12022 National Commercial English Major Level 4 ExamPart I Reading Comprehension1. Read the following passage and answer the questions below:As businesses continue to globalize, the demand for professionals with strong English language skills is increasing. In 2022, the National Commercial English Major Level 4 Exam will test students on their ability to effectively communicate in a business setting.1) What is the main focus of the National Commercial English Major Level 4 Exam in 2022?2) Why is there an increasing demand for professionals with strong English language skills in the business world?2. Read the following passage and decide whether the statements are true or false:The key to success in international business is effective communication. This includes not only speaking English fluently, but also understanding cultural nuances and adapting your communication style accordingly.1) Effective communication is not important in international business.2) Understanding cultural differences is crucial for success in international business.Part II Listening Comprehension1. Listen to the following dialogue and answer the questions below:Manager: We need to finalize the details for the conference next week. Are all the presentations ready?Employee: Yes, everything is prepared, including the PowerPoint slides and handouts.1) What event are the manager and employee discussing?2) What has the employee confirmed is ready for the conference?2. Listen to the following audio clip and select the best response to the question:Speaker: How do you plan to improve your English language skills for the upcoming exam?A) I will practice listening to English podcasts.B) I plan to study grammar rules.C) I will focus on writing practice.Part III WritingWrite an essay on the following topic:“In today's globalized econom y, English language skills are essential for success in the business world. Discuss the importance of English proficiency in international business and provide examples to support your argument.”In your essay, you should address the following points:1) The importance of English language skills in the global economy2) How English proficiency can enhance communication and collaboration in international business3) Examples of successful business professionals who have benefited from strong English language skillsOverall, the 2022 National Commercial English Major Level 4 Exam aims to assess students' ability to communicate effectively in a business context and demonstrate their understanding of the importance of English proficiency in the modern business world. Good luck to all the test-takers!篇22022 National Business English Major Four-Level ExaminationPart I Listening Comprehension (25 minutes)Section ADirections: In this section, you will hear three conversations. At the end of each conversation, you will hear four questions. Both the conversation and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C), and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.1. A) The woman bought the item in the wrong color.B) The woman didn't buy anything at all.C) The woman is dissatisfied with the item.D) The woman bought the item she wanted.2. A) The man's favorite season is winter.B) The man doesn't like winter at all.C) The man is looking forward to winter.D) The man agrees with the woman.3. A) The woman is a well-known pop singer.B) The woman is hosting a concert.C) The woman will attend a concert tonight.D) The woman is going out to buy a ticket today.4. A) A pair of pants.B) A new watch.C) A book.D) A cup.Section BDirections: In this section, you will hear two long conversations. At the end of each conversation, you will hear four questions. Both the conversation and the questions will be spoken only once.Questions 5 to 8 are based on the conversation you have just heard.5. A) A teacher and a student.B) A boss and an employee.C) A customer and a shop assistant.D) A husband and a wife.6. A) In a café.B) In a classroom.C) In an office.D) In a library.7. A) She is sorry for not being able to meet the man earlier.B) She has to go back to her office for a meeting.C) She is planning a trip to London.D) She is happy to see the man.8. A) The man's new project.B) The man's recent vacation.C) The man's new position in the company.D) The man's new office.Questions 9 to 12 are based on the conversation you have just heard.9. A) Marketing plans.B) Financial reports.C) Business competition.D) Company's history.10. A) Six hours.B) Seven hours.C) Eight hours.D) Nine hours.11. A) To make room for new books.B) To create a more relaxed atmosphere.C) To attract more customers.D) To provide better service.12. A) They are on sale.B) They have been sent back to the suppliers.C) They are being discounted.D) They will be donated to charity.Section CDirections: In this section, you will hear three passages. At the end of each passage, you will hear three or four questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C), and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.13. A) A place to stay in.B) A job for the summer.C) A volunteer project.D) A roommate for the fall.14. A) To paint houses.B) To manage a community center.C) To build a new house.D) To fix computers.15. A) Public gardens.B) Senior centers.C) Restaurants.D) Banks.Questions 16 to 18 are based on the passage you have just heard.16. A) He was their neighbor.B) He was a friend of Anne's family.C) He was from a nearby town.D) He was living in Anne's city temporarily.17. A) Make breakfast.B) Clean the house.C) Look after the children.D) Go to work.18. A) He cut the lawn.B) He cooked dinner.C) He washed the car.D) He repaired the roof.Questions 19 to 21 are based on the passage you have just heard.19. A) Increasing job opportunities.B) Improving investment environments.C) Enhancing trade relations with China.D) Promoting educational exchange programs.20. A) Aerospace.B) Biochemistry.C) Law.D) Computer science.21. A) The language and culture exchange program.B) The cooperation in space exploration.C) The joint research in biochemistry.D) The international student exchange program.Part II Reading Comprehension (25 minutes)Directions: There are three passages in this part. Each passage is followed by some questions or unfinished statements. For each of them, there are four choices marked A), B), C), and D).You should decide on the best choice and mark the corresponding letter on Answer Sheet 1 with a single line through the centre.Passage OneQuestions 22 to 25 are based on the passage you have just heard.22. According to the passage, what effect will the discovery of dead zones have on the fishing industry?A) It will harm fishing exports.B) It will increase food prices.C) It will reduce the number of fishermen.D) It will affect fishermen's income.23. According to the passage, what can be inferred about the Gulf of Mexico dead zone?A) It is entirely blamed on human activities.B) It has been growing significantly in size.C) It is caused by natural factors only.D) It has been shrinking in recent years.24. What is the main cause of dead zones in oceans worldwide?A) Fertilizer runoff.B) Oil spills.C) Industrial pollution.D) Overfishing.25. How do dead zones affect marine life according to the passage?A) They cause mutation in marine species.B) They lead to increased biodiversity.C) They deplete oxygen and kill marine organisms.D) They promote the growth of plant plankton.Part III Translation (30 minutes)Directions: For this part, you are allowed thirty minutes to translate a passage from Chinese into English. You should write your answer on Answer Sheet 2.我们强烈反对网络暴力行为。

商务英语专业四级考试大纲和规范方案.doc

商务英语专业四级考试大纲和规范方案.doc

商务英语专业四级考试大纲和规范方案WORD格式.可编辑商务英语专业四级考试规范(SpecsfortheTestforBusinessEnglishMajors-Band4)商务英语专业四级考试项目组级学生。

(四)考试形式本考试包括笔试和口试两种形式,均采用机器考试的形式。

(五)考试时间与组织商务英语专业四级考试于每年12月份举行。

本考试由“全国商务英语专业考试委员会”组织有关测试专家命题,考试由高等学校商务英语专业四、八级考试委员会办公室负责具体实施。

(六)试卷构成1.笔试笔试由听力理解、阅读与写作、商务知识与翻译三个部分组成。

考试总分为100分。

各部分考试内容、题型和所占分值如下表所示:表1商务英语专业四级考试题型与结构考试形式结构时间(分钟)题型题数计分笔试听力30选择(匹配)510填空510简答(1-2篇短文)315小计1335阅读与写作50填空55商务信息解读55商务阅读与写作阅读理解1010阅读写作120小计2040商务知识与翻译50商务用语英译汉及释义510商务短文汉译英115小计625合计130391002.口试口试由口头问答、观点陈述、商务沟通三种题型组成。

考试总分为50分。

各部分考试内容、题型、分值和所占分值比例如下:测试形式测试内容时间(分钟)分值分值比例口头问答考生就考官提出的一般性商务问题进行回答21020%观点陈述考生就有关商务的热点问题展开个人陈述42040%商务沟通考生围绕商务领域的焦点话题展开讨论42040%总计1050100%(七)词汇要求1、认知3000个左右的基本词汇,其中包括1000个左右的常用商务词汇。

2、较为准确、熟练地运用2000个左右的常用词汇及其基本搭配。

(八)成绩认定1、笔试总分为100分。

成绩分为四个等级,60-74分为及格,75-84分为良好,85分以上为优秀。

2、口试总分为50分。

成绩分为三个等级,30-36分为及格,37-42分为良好,43分及以上为优秀。

2022年全国商务英语专业四级考试真题

2022年全国商务英语专业四级考试真题

2022年全国商务英语专业四级考试真题全文共3篇示例,供读者参考篇12022 National Business English Proficiency Test (BEP) Level Four ExamSection 1: Reading Comprehension (40 points)Part A: Reading comprehension (25 points)Directions: In this section, there are five passages. After each passage, there are five multiple-choice questions. Read each passage carefully and select the best answer to each question.Passage 1In today's globalized economy, companies are facing increasing competition, both domestically and internationally. To stay competitive, businesses must continually evolve, innovate, and adapt to changing market conditions. This requires skilled employees who can effectively communicate, analyze data, and think critically. As a result, the demand for professionals with strong business English skills is on the rise.1. What is the main topic of the passage?A. Global competition in the economyB. The importance of skilled employeesC. Evolving business practicesD. The rising demand for business English skillsAnswer: D2. Why must companies evolve and innovate?A. To increase profitsB. To stay competitiveC. To attract customersD. To expand internationallyAnswer: B3. What skills are required of employees in today's economy?A. Communication, analysis, and critical thinkingB. Marketing, sales, and customer serviceC. Project management, leadership, and teamworkD. Technology, innovation, and creativityAnswer: A4. Why is the demand for professionals with strong business English skills increasing?A. Companies are expanding globallyB. Employees are working remotelyC. Business is becoming more digitalD. Global competition is risingAnswer: D5. What is the main challenge for businesses today?A. Finding skilled employeesB. Adapting to market changesC. Increasing revenueD. Reducing costsAnswer: BPassage 2The Internet has revolutionized the way we do business, providing companies with new opportunities to reach customers and collaborate with partners around the world. Withe-commerce platforms, social media marketing, and online communication tools, businesses can now connect with a global audience and conduct transactions in real-time. This has created a need for employees who are proficient in digital communication and online marketing strategies.6. How has the Internet revolutionized business?A. By increasing competitionB. By providing new opportunitiesC. By reducing costsD. By eliminating traditional marketing channelsAnswer: B7. What tools can businesses use to reach a global audience?A. E-commerce platforms and social media marketingB. Traditional advertising and direct mail campaignsC. Print media and television commercialsD. Radio ads and billboardsAnswer: A8. What skills are required for employees to succeed in online marketing?A. Digital communication and data analysisB. Sales techniques and negotiationC. Project management and leadershipD. Financial analysis and accountingAnswer: A9. What is the main advantage of conducting transactions in real-time?A. Faster communication with customersB. Lower transaction costsC. Increased efficiencyD. Better customer serviceAnswer: C10. What is the main focus of online marketing strategies?A. Building brand awarenessB. Maximizing profitsC. Increasing market shareD. Generating leads and conversionsAnswer: APart B: Cloze test (15 points)Directions: In this section, there is a passage with ten blanks. Fill in each blank with the appropriate word or phrase given below the passage.Around the world, businesses are adopting (11) __________ technologies to improve efficiency, reduce costs, and enhance customer (12) __________. The rise of artificial intelligence (AI), machine learning, and big data analytics has (13) __________ businesses to analyze vast amounts of data quickly and accurately. This enables companies to (14) __________ trends, identify opportunities, and make informed decisions. In addition, cloud computing (15) __________ companies to store and access data remotely, allowing employees to collaborate from anywhere in the world. Overall, these technologies are transforming the way businesses operate and (16) __________ new possibilities for growth and innovation.11. A. innovative B. traditional C. outdated D. modernAnswer: A12. A. satisfaction B. loyalty C. engagement D. experience13. A. empowered B. enabled C. equipped D. facilitatedAnswer: B14. A. forecast B. predict C. anticipate D. envisionAnswer: B15. A. enables B. allows C. permits D. facilitatesAnswer: B16. A. unlocking B. exploring C. discovering D. creatingAnswer: ASection 2: Writing (60 points)Part A: Translation (20 points)Directions: Translate the following passage from Chinese into English.随着全球经济的快速发展,企业对商务英语专业毕业生的需求不断增加。

全国商务英语专业四级样题2听力原文

全国商务英语专业四级样题2听力原文

听力原文Part OneSara: As a wo man I find that I sometimes don’t get a good reaction from my handshakes. What am I doing wrong?Monica: A woman naturally has a weaker grip than a man. I suggest you go ahead and use a little bit more force. That way, you'll be noticed and taken more seriously.Andy: And of course as a salesperson smiling is very important.M: Oh yes, but it's not just a smile....your entire face needs to light up, and you should remember to flash your teeth when you smile every now and then as it shows sincerity.Jack: What should I do with my hands when I'm talking to someone? My natural instinct is to make gestures.M: Gestures are fine....just don't overdo it. One easy thing to remember is called "mirroring" and basically it means you "mirror" or imitate the actions of the other person.J: So if the other person is more animated you should be a bit livelier as well?M: Exactly. But, never raise your hands higher than your chin when you gesture as this can look threatening.S: Should I nod my head while I'm listening to another person speak?M: Absolutely. It makes people feel that you're listening, and that you agree. You can also slightly tilt your head to one side when listening as this indicates non-aggressive behavior.A: Different cultures have different ideas about personal space. If the person seems to be moving away from you when you speak, maybe you are too close and they feel like you're invading their space.M: That's true. You have to find what works for the individual based on their culture and your level of familiarity. Now I want you to experiment with the things I've taught you today and we will get back together and discuss how it's working out for you.S: Great!J: Thanks for stopping by, Monica.M: You're very welcome.Part TwoClimate change is the defining issue of our time, because it affects nearly every aspect of human lives. Floods, droughts, heat waves and other types of extreme weather reduce harvests, threaten the lives and livelihoods of those living on the margins, and have a disproportionate impact on the extreme poor.Because many of the poorest people live off the land, they are more susceptible to the impacts of extreme weather conditions. And climate change is expected to lead to increasedfrequency and intensity of extreme weather events, such as storms and droughts. Extreme weather events can have devastating effects on subsistence farmers. While no one event can be attributed to climate change, the East African drought of 2011-2012 contributed to a famine in Somalia, which contributed to the deaths of an estimated quarter of a million people. In Nepal, Pakistan, Bangladesh and some parts of South and East Asia, the combination of flooding caused by unusually heavy rains, poverty and low levels of development regularly brings hunger and death.Two years ago, President Barack Obama set a new goal for United States development policy—eradicating extreme poverty within one generation. In the recent past, that would have meant an extra push to deliver humanitarian aid, to produce more energy, and to increase educational opportunity for both children and adults. But now, the effort to eliminate extreme poverty must include programs that will help everyone, especially the extremely poor, prepare for the effects of climate change.Today, with the U.S. Agency for International Development, or USAID, in the lead, the U.S. government is working in partnership with public, private and transnational actors across the globe to anticipate the effects of climate change and build resilience.In Ethiopia, the U.S. is introducing new technologies to improve long-term weather forecasts so farmers can make long-term, informed planting decisions.In Bangladesh, the U.S. is providing farmers with science relevant to their situation, information, useful tools and training to help them adapt to changing conditions.And in Nepal and several other countries, USAID and NASA are using satellite imagery to help the people and government there better prepare for and respond to landslides, floods and deforestation and degradation of forests..The United States is committed to end extreme poverty and promote resilient, democratic societies. Preparing for the effects of climate change is an essential part of the process.Part Three"Today, what we have planned for you guys is money markets, and then playing a game called Mr. Big Shots. So, we'll start off today's class...."Just outside Washington, D.C., children with an interest in economics now have a place to learn about it.They can join a club called Edunomics. The group meets once a week at Farmwell Station Middle School in Ashburn, Virginia.Edunomics was the idea of two high school students who once studied at the middle school.Sahith Malyala and Sahil Yedulla visit Farmwell Station once a week to teach economics to interested students. The high school seniors began studying economics in high school.The two say they work with the children not for credit, but to give back to the local community.Sahil Yedulla says they decided to give children a chance to explore a subject they enjoy."I got a message from Sahith, he was like, 'Hey you want to start an economics club?' I was like, 'You know what, why not?'"Sahith Malyala says there were many reasons for launching the club last year. He says middle schoolers have plenty of chances to learn about science, technology, engineering and mathematics. Educators use the name STEM when talking about the four subjects."They have a lot of STEM-related opportunities, but we wanted to do economics because we're both interested in that. And there wasn't that many economic-related organizations or clubs out there."Neighbors and childhood friends took their idea for Edunomics to David Stephenson, who teaches at the Farmwell Station Middle School."I'm deeply touched. I usually get visitors to come back and see me and say ‘hi.' I have never had students come back and say this is what I want to do. I thought it was a fantastic idea."Stephenson helped the high schoolers find a space to hold the weekly classes. Yedulla says he also showed them how to be good teachers."Mr. Stephenson's help cannot be put in words. He helped us so much with this club. I remember like, after the first lesson, he was like, 'maybe just try to slow down a little bit, just like ease into it.'"Malyala says simplifying economics, financing and business, and making it fun is the secret to getting younger students interested."Each week, we would have like a 5- to 10-minute lecture on a new topic. Then after that, we would really hit hard on making sure they understood it through an interactive game."These games help demonstrate the real world uses of the economic theories.Club member Anika Kumar finds studying economics fun and useful."If you want to start your business, then you need to know all about economics and money ."David Stephenson says Edunomics has been profitable for everyone involved. Older students learn to become leaders and bring change to others' lives. Middle schoolers are more open when high schoolers teach them.Next year, the high schoolers will be attending college. But David Stephenson says the club will continue, giving other students a chance to teach and learn. I'm Dorothy Gundy.。

全国商务英语专业四级样题4

全国商务英语专业四级样题4

全国商务英语专业四级考试样题Part I Listening Comprehension (35%) (30 Minutes)Section One (10%)Directions: In this section you will hear everything ONCE ONLY. Listen carefully and answer the questions that follow. Mark the correct answer to eachquestion on the ANSWER SHEET.Questions 1 to 5 are based on a conversation. At the end of the conversation you will be given 10 seconds to answer each of the following five questions.Now listen to the conversation.1. Which of the following is NOT the feature of the trip to Mars?A.It is a one-way trip.B.It is organized by an enterprise.C. It can carry creatures back to earth.D. Many people are interested in it.2. Which of the following is NOT the quality required of the travelers by the trip?A.Intelligence.B.Spiritual health.C. Easy-going personality.D. Calmness in crisis.3. Why does the woman think the trip does not suit her?A.She is afraid of the long distance.B.She is worried that things would go bad.C.She is not calm enough.D. She thinks it is too expensive.4. How will the trip collect fund for support?A.It is aided by the government.B.It depends on some donors.C.It is sponsored by Olympics.D. It collects money via mass media.5. How do the two persons think of TV show of Mars trip?A. They both wish to watch it.B. They are both tired of it.C. It appeals to the man but not to the woman.D. It appeals to the woman but not to the man.Section Two (10%)Directions: In this section you will hear everything ONCE ONLY. Listen carefully and fill in the blanks that follow. Write the answer to each blank on theANSWER SHEET.Questions 6 to 10 are based on a news broadcast. At the end of the news broadcast you will be given 10 seconds to fill in each of the following five blanks.Now listen to the interview.6. Large businesses are required to the payment by Obama.7. According to , women worldwide continue to lag behind men on wages.8. The gender gap in 145 nations is measured in terms of health, education.9.In nations, women mainly work as skilled workers.10. The World Economic Forum finished its survey in .Section Three (15%)Directions: In this section you will hear everything ONCE ONLY. Listen carefully and answer the questions that follow. Write the answer to each blank on theANSWER SHEET.Questions 11 to 13 are based on an interview. At the end of the interview you will be given 5 minutes to answer the following three questions.Now listen to the interview.11. What does Metea think about the amount of money Trump has spent?12. According to Metea, what does Trump rely on to provide ground votermotivation?13. In what way does Trump reach his audience directly?Part II Reading and Writing (35%) (50 Minutes)Section One Multiple Choice (5%)Directions:Read the following passage and fill in Blanks 14-18 with the best answer from the four choices marked A, B, C and D which is closest in meaningto the underlined words. Mark the answer on the ANSWER SHEET. Financial institutions in Eastern Europe look set to bring numerous deals to market by the year end, despite lenders' concerns over the difficulties the sector has experienced in the last months as a result of the credit crunch.Loans bankers have highlighted how bank borrowers have been among the worst hit, with investors shying away from a traditionally low-yielding sector, and deals _(14) in syndication and failing to raise enough commitments to reach target amounts."Support for financial institutions is really not overwhelming at the moment," said one banker, (15) other officials' concerns about the performance of loans to banks in the third quarter.The latest facility to struggle in syndication is for Russia's Bank V ozrozhdenie. This week, the borrower settled on closing its loan at $53m, after it was launched in August at $100m but failed to raise enough commitments.The main concern expressed by lenders has been that borrowers have been reluctant to pay a (16) on deals, which bankers are saying is now essential for them to get done."Borrowers are coming round to the idea of paying more, but Mandated Lead Arrangers (MLAs) are getting tougher, because deals have struggled and this becomes a reputation issue for lending banks," said one official.Lenders are hopeful, however, that borrowers yet to come to market will be encouraged by the attitudes of some borrowers, who have managed to (17) pull off successful deals, such as Slovenia's Nova Ljubljanska banka (NLB).The borrower had originally sought Eu600m when it came out with requests in September, but cut the transaction to Eu300m on the advice of lending banks, narrowed the (18) tenor from three years to one and increased the margin from 13bp, which it had paid on its last deal, to 20bp.14. A. falling B. stopping C. tottering D. declining15. A. saying B. reflecting C. citing D. imitating16. A. credit B. loan C. payment D. extra money17. A. realize B. pull out C. put back D. put off18. A. age B. progress C. period D. programSection Two Graph Reading (5%)Directions:Read the graphs below. For each graph, there are one or two questions that follow. Choose the best answer from the four choices marked A, B, Cand D. Mark the answer on the ANSWER SHEET.Question 19 is based on the following graph.19. Which of the following statements is NOT True?A. In 1992, over 40% of China’s exports are from mid- or higher-skill industries.B. In 2005, over 60% of China’s exports are from mid- or higher-skill industries.C. In 1992, processing trade occupied over 20% of China’s exports.D. In 2005, processing trade occupied over 20% of China’s exports.Questions 20-21 are based on the following graph.20. When did the US’s employment rate go hand-in-hand with real wage growth rate?A. 1998B. 1999C. 2002D. 200621. Which of the following statements is NOT True?A. The US’s employment rate form the sharpest contrast with the real wage growthrate in 2003.B. The US’s employment rate reached its peak in about 2000.C. The US’s real wage growth rate reached its lowest in about 2006D. Ever since 2002, the US’s employment rate has been rising steadily. Questions 22-23 are based on the following graph.22. In which year China’s exports outweighed imports most prominently?A. 2002B. 2003C. 2005D. 200623. Which of the following is TRUE according to the graph?A. From 2001 to 2006, China’s net exports grew steadily.B. China’s imports were close in amount to exports in 2003.C. China’s exports reached more than 1000 in2006.D. China’s total trade adds up to over 1500 in 2005.Section Three Passage Reading (10%)Directions:Read the following two passages. Choose the best answer to each question. Mark the answer on the ANSWER SHEET.Questions 24-28 are based on Passage One.Passage OneWhen times are tough, the business of selling gets that much harder. It’s hard to take the “economy objection” lightly, and smart sellers never do. Remember how, back in 1992, soon-to-be President Bill Clinton emblazoned the message “It’s the economy, stupid,” on the wall of his campaign headquarters? Playing to the voters’ economic concerns was the strategy he wanted his staffers to remember at all times. It worked. He stayed “on message”— and took the White House.I._____(24)_____ When I keep hearing the same objection to my sales efforts (and it’s not personal, like I have bad breath or I'm blinding them with my loud suit,) I take a page from David Letterman, force myself to compile the following ways I could overcome, or at least intelligently respond to, customer concerns.II._____(25)______ Not the yes/no sort— your objective is to find out more about their situation. Exactly how is the economic downturn impacting their business? Remember, your prospective customer is already in shock that you didn't call it quits when they laid the economy objection on you. Give him or her another surprise and listen carefully.III. _____(26)____Try, “Tell me honestly, do you think this economy is going to turn around in the next year or so? ” If they say “No,” then it really is time to cut your losses, head for the door, and make a note to return when things improve. Don't regard it as a defeat, but as a strategic and temporary withdrawal.If they are optimistic, show them how your product can give them a running start when the economy revives. Buying now — right this minute— can maximize the return on their purchase. If you are selling a tech gizmo, say, point out that they will be fully trained in all the great things it can do by the time the economy roars back. Remind them that it makes sense to add new products or services when things are slow, when they have the time to really plan and implement the integration.IV. ____(27)___ Say something like, “You know, my other customers said the same thing but ended up buying from me anyway. Do you want to know what changed their minds?” That last sentence allows prospects to remain in charge of theconversation, which is the way they will feel most comfortable. No one likes to feel controlled.Explain that the economy is affecting you, too. This is the moment to share some ways you've maintained or grown your business in this harsh economic climate. You can be more than a salesperson, you can be a business peer.V. ___(28)____Ask yourself these questions: Who else could use my products or services? How else could they use them? How could they use more of them or do so more often? How could they maximize the benefit so that I can more easily justify my prices?Choose the correct heading for the paragraphs in the above passage.A. Reassure them that the economic objection is a normal and rational concern.B. Create unusual pairings in business reviews.C. Prepare thoughtful, open-ended questions.D. Help prospects see themselves as long-term winners.E. Tap your creativity and imagination.F. In selling, objections must be confronted head-on.NOTE: There are more headings than necessary.24. Paragraph i_________25. Paragraph ii_________26. Paragraph iii_________27. Paragraph iv_________28. Paragraph v_________Questions 29-33 are based on Passage Two.Passage TwoJust a few months ago, analysts believed the collapse of subprime mortgage securities and related investments would lead to losses of $50 billion to $100 billion, a large but manageable number. Now, a new report from Goldman Sachs says losses from subprime exposure could be much larger than recently assumed, hitting as much as $400 billion. 29If banks trim their lending by that amount, consumers and businesses won't be able to borrow the money they need to maintain strong economic expansion. “This is a large shock. It corresponds to 7% of the total debt owed by U.S. nonfinancial sectors,” wrote Goldman Senior Economist Jan Hatzius, the author of the report. “The drag on economic activity could be substantial. ”How does a $400 billion loss in the credit markets translate into $2 trillion of economic damage? The answer is debt, or leverage. When the investments pan out, the use of debt boosts their return. When the investments go south, the use of debtexacerbates the loss and often leads lenders to be more conservative in the future. Citing a recent analysis by Tobias Adrian of the New York Fed and Hyun Song Shin of Princeton University in the Goldman report, Hatzius estimated about half the $400 billion in losses will fall on the shoulders of highly leveraged investors such as banks, hedge funds, and brokers. He said they typically cut back on lending when the value of their assets falls, to maintain their targeted ratios of capital to loans.____30_____31 Merrill Lynch reported a loss of $8.4 billion, and analysts think more could be on the way. Citigroup reported a loss of $6.5 billion in the third quarter, and says it could lose as much as $11 billion more in the fourth. If banks cut back on lending, the damage could spread to other parts of the economy. The default rate on corporate debt could rise if corporations can't borrow more money to roll over their debt.32 “The real issue is how much of the losses in the credit markets are leveraged and what that means to banks, which might have to reduce lending to keep their capital ratios,” says Martin Senn, chief investment officer of Zurich Financial Services, which manages about $200 billion in assets. “If banks are forced to cut back on lending…, that could become a serious stress on the U.S. economy. I see the risk of recession in the U.S. definitely rising. ”_____33____. If the losses are realized in one year, the shock could trigger “a substantial recession,” according to Hatzius. If they occur over a period of two to four years, the result could be “very sluggish growth.” It’s possible the damage could be offset by unexpected strength in other parts of the economy, or by government intervention.Choose one of the following phrases or sentences marked A to E to fill in Blanks numbered 29 to 33.29 _______30 _______31 _______32 _______33 _______A. Other market experts agree that mounting losses in the credit markets could compel banks to roll back lending.B. The extent of the damage will depend on a variety of factors , such as the speed with which the projected $400 billion in losses are realizedC. If those lenders take half of the $400 billion hit, they will have to reduce lending at a rate of $10 for every $1 of loss, which would add up to $2 trillion.D. Banks, hedge funds, and private equity firms often borrow $10 or more for each$1 of equity they use in a transaction, according to estimates by the New York Federal Reserve.E. The subprime crisis already has hit investment banks hard.Section Four Writing (15%)Suppose you are the director of a private research institute. What stances would you like to take concerning the US government’s possible intervention in its big national subprime mortgage crisis? Please write an article, with references to the above passage in 100-120 words stating why you are FOR or AGAINST the government’s intervention in this national economic crisis.Please do not copy directly the facts or points already mentioned or elaborated in the above passage.Part III Business Knowledge and Translation (30%) (30 Minutes) Section One Business Knowledge (15%)Directions:Briefly define the following underlined business terms in English and translate each term into Chinese.1. Finance is a modern invention.Definition:_________________________________________________________ ________________________________________________________________Translation:_______________________________________________________2. The market return in China is now not as high as it used to be. .Definition:________________________________________________________ ________________________________________________________________Translation:_______________________________________________________ 3. On September 4, 2016, the 11th G20 Summit was held at the Hangzhou International Expo Center.Definition:________________________________________________________ ___________________________________________________________________.Translation:_______________________________________________________ 4. More than 60 Chinese firms in a range of industries are thought to be near enough to issuing shares to have appointed underwriters.Definition:________________________________________________________ _____________________________________________________________________ Translation:___________________________________________________________.5. Credit cards are now big business for all the banks in China.Definition:________________________________________________________ __________________________________________________________________ Translation:_______________________________________________________Section Two Translation (15%)Directions: Translate the following Chinese paragraph into English.英国首相MAY被明确告知,日本和美国企业投资英国的部分原因是要以英国为基地,接触欧洲单一市场的5亿消费者,有专家认为英国能够继续进入这一市场至关重要。

商务英语专业四级考试术语解释讲解学习

商务英语专业四级考试术语解释讲解学习

商务英语专业四级考试术语解释商务英语专业四级考试术语解释1. global company : 跨国公司owned or controls productions of goods or services in one or more countries other than the home country. (维基百科)2. joint venture : 合资企业--a partnership that is formed by two or more parties cooperating in some special biz activities.--a business or project in which two or more companies or individuals have invested, with the intention of working together. (柯林斯词典)3. merger & acquisition : 并购--combining of two or more entities through the direct acquisition by the net assets of the other.--transactions in which the ownership of companies, other business organizations or their operating units are transferred or combined.4. distribution channel: 分销渠道;销售渠道--all the organizations and people involved in the physical movement of goods and services from producer to consumer.5. listed company : 上市公司company, or public corporation is a corporation whose ownership is dispersed among the general public in many shares of stock which are freely traded on a stock exchange or in over the counter markets场外交易市场. (维基百科)6. Industrial complex : 工业生产基地--a manufacturing area that consists of many different factories turning out different products.7. brand recognition : 品牌认知(度);品牌识别--a product or products that has or have been recognized and appreciated by local consumers.8. specialty shop : 专卖店--an outlet that deals in or sells a particular line of products.9. household name 家喻户晓的名字-- a brand, person, company, etc. that is known to all or very popular in a place.10. loss-maker : 亏损企业--a biz that continually makes no profit.11. home country : 祖国,母国--the country on which a multinational corporation’s HQs is based.12. quota : 配额,定额,限额--a restriction on the quantity of imports of a particular product that a country impose.13. market economy : 市场经济--an economy in which the market is used to determine resource allocation, prices, and investments.14. new economy : 新经济--a different form of economy that is mainly supported by IT sector and characterized by knowledge-based economy instead of manufacturing.-- an economic system that is based on computers and modern technology, and is therefore dependent on educated workers. (朗文词典)15. labor force : 劳动力--all of the people in a country or in a region that are employed or are likely to be employed in the future.16. bubble economy :--an economy that primarily depends on banking, financial market and other transient 短暂的 operation.17. venture capital : 风险资本--funds that are invested in new plants or hi-tech startups open to large risk of loss.--Venture capital is capital that is invested in projects that have a high risk of failure, but that will bring large profits if they are successful.(柯林斯词典)18. biz cycle : 商业周期--A period of time that a biz goes through consists of four stages---boom繁荣, recession衰退, depression萧条, recovery复苏.19. stock market : 股票交易;证券市场,股票市场--a stock exchange that deals in stocks and shares.-- the business of buying and selling stocks and shares.-- a place where stocks and shares are bought and sold. (朗文词典)20. product life cycle : 产品生命周期--a theory stating that certain kinds of products go through a cycle consisting of four stages, namely, introduction投入期, growth成长期, maturity 饱和期and decline衰退期.21. Seed money=seed capital启动资金--the initial equity capital 股本used to start a new venture or biz.--the money you have available to start a new business. (朗文词典)22. liquidity 流动资产--available cash or the capacity to obtain it on demand.-- In finance, a company's liquidity is the amount of cash or liquid assets it has easily available. 资产折现力23. exchange rate 汇率--the amount of one currency that can be bought with another.--the value of the money of one country compared to the money of another country。

2022年全国商务英语专业四级考试真题

2022年全国商务英语专业四级考试真题

2022年全国商务英语专业四级考试真题全文共3篇示例,供读者参考篇12022 National Business English Proficiency Test (BET) Level 4 Sample PaperPart I: Listening Comprehension (30 points)Section AQuestions 1-3Directions: In this section, you will hear short conversations. At the end of each conversation, a question will be asked about what was said. The conversations and the questions will be spoken only once. After you hear a conversation and the question about it, read the four possible answers and decide which one is the best answer to the question you have heard.1. A. She has been promoted.B. Her husband has lost his job.C. She has left her job.D. She is taking maternity leave.2. A. Take a break.B. Visit the new team.C. Attend a training session.D. Change the schedule.3. A. The man won't go to the concert.B. The man wants three tickets for the concert.C. The man has no time to see the play and the concert.D. The man may not get the ticket to the concert.Section BQuestions 4-6Directions: In this section, you will hear short passages. At the end of each passage, you will hear some questions. The passages and the questions will be spoken only once. After you hear a passage and the questions about it, read the four possible answers and decide which one is the best answer to the questions you have heard.4. A. The problem with the computer has been fixed.B. The computer warranty has expired.C. The computer is no longer under warranty.D. The computer is not working properly.5. A. 2 times.B. 3 times.C. 4 times.D. 5 times.6. A. Lend his briefcase to the woman.B. Find a way to carry the woman's books.C. Help the woman carry her books.D. Drive the woman to work.Part II: Reading Comprehension (40 points)Section ADirections: In this section, there is a passage with ten blanks. Read the passage through carefully. Then fill in each blank with the correct word from the choices given. (A, B, C, or D)The Benefits of International TradeInternational trade, the exchange of goods 7 countries, has been going on for centuries and has had a huge impact on theglobal economy. There are many benefits to international trade, 8 it provides countries with the opportunity to specialize in what they do best. This is known as comparative advantage, where a country can produce a good more efficiently than another country.By focusing on their competitive advantages, countries can increase their overall productivity and efficiency. This increased efficiency often leads to lower prices for consumers, as countries can produce goods at a lower cost. Consumers 9 have more access to a wider variety of goods because of international trade.International trade also allows for innovation to flourish. As countries specialize in certain industries, they are able to invest in research and development, leading to new technologies and innovations. This continuous cycle of innovation and improvement benefits not only the countries involved in the trade but also the global economy as a whole.Additionally, international trade fosters better relationships 10 countries. When countries engage in trade, they become more interdependent and rely on each other for goods and services. This can help to prevent conflict and promote peace between nations.7. A. amongB. overC. besideD. within8. A. whileB. asC. becauseD. before9. A. soonB. stillC. nowD. initial10. A. onB. betweenC. withD. among Section BDirections: In this section, there is a passage with ten multiple-choice questions. Read the passage through carefully. Then, read the questions that follow. Choose the best answer to each question and mark it on your answer sheet.The Importance of Cultural Awareness in BusinessCultural awareness is essential in today's global business environment. As more companies expand their operations internationally, understanding and respecting cultural differences is crucial for success. Here are some reasons why cultural awareness is important in business:1. Builds trust and strengthens relationships: By showing respect for the culture and traditions of your business partners, you build trust and strengthen relationships. This can lead to long-lasting partnerships and increased cooperation.2. Avoids misunderstandings and conflicts: Cultural differences can lead to misunderstandings and conflicts if not addressed properly. By being culturally aware, you can avoid misunderstandings and potential conflicts that may arise.3. Enhances communication: Effective communication is key to successful business relationships. Understanding culturaldifferences can help you communicate more effectively with your business partners and avoid misunderstandings.4. Improves negotiation skills: Cultural awareness can also improve your negotiation skills. By understanding the cultural norms and practices of your business partners, you can negotiate more effectively and reach mutually beneficial agreements.5. Drives innovation and creativity: Cultural diversity can drive innovation and creativity in your business. By embracing different perspectives and ideas from diverse cultures, you can foster a more innovative and creative work environment.In conclusion, cultural awareness is an important aspect of doing business in today's global economy. By understanding and respecting cultural differences, you can build trust, avoid conflicts, enhance communication, improve negotiation skills, and drive innovation in your business.11. What is the main idea of the passage?A. Cultural awareness is essential in the global business environment.B. Building trust and strengthening relationships is important in business.C. Effective communication is key to successful business relationships.D. Embracing diversity can drive innovation and creativity in business.12. According to the passage, what can cultural awareness help to avoid?A. Misunderstandings and conflictsB. Communication breakdownsC. Lack of creativityD. Weak negotiation skills13. Why is effective communication important in business relationships?A. It can avoid misunderstandings.B. It can build trust.C. It can drive innovation.D. It can improve negotiation skills.14. How can cultural awareness improve negotiation skills?A. By embracing different perspectives.B. By avoiding conflicts.C. By respecting cultural norms.D. By building trust and strengthening relationships.Part III: Writing (30 points)Directions: In this section, you are required to write an essay of about 300 words on the topic "The Impact of Technology on Business Communication." You should briefly summarize the changes that technology has brought to business communication and discuss the advantages and challenges of these changes.Remember to:1. Write about 300 words.2. Use the proper format of an essay (introduction, body, conclusion).3. Address all the points specified in the question.4. Support your argument with relevant examples and details.---This sample paper provides a glimpse into the types of questions and tasks you may encounter in the 2022 National Business English Proficiency Test (BET) Level 4. Good luck with your exam preparation!篇22022 National Business English Test for Majors (BET4) - Sample ExamPart I: Reading Comprehension (35 points)Directions: There are 4 passages in this part. Each passage is followed by some questions or incomplete statements. For each question or statement, there are four choices marked A, B, C, and D. Read the passage first and then select the best answer for each question.Passage 1The health and safety of employees is always a top priority for any organization. However, maintaining a safe work environment goes beyond simply meeting the legal requirements set out by occupational health and safety regulations. Employers have a moral obligation to ensure their workers are protected from preventable harm and injury.1. According to the passage, what is the moral obligation of employers?A. To meet legal requirements.B. To prioritize employee health and safety.C. To reduce costs in the organization.D. To enforce strict rules and regulations.2. What does the passage imply about occupational health and safety regulations?A. They are not sufficient for maintaining a safe work environment.B. They are unnecessary for employee protection.C. They are often ignored by employers.D. They provide all necessary guidelines for workplace safety.Passage 2Globalization has had a significant impact on the world economy, leading to increased trade and economic integration between countries. As a result, the need for individuals withstrong cross-cultural communication skills has become more important than ever before.3. What has globalization led to in terms of trade?A. Decreased economic integration.B. Increased barriers between countries.C. More trade partnerships.D. Less need for cross-cultural communication skills.4. Why are cross-cultural communication skills important in today's world?A. To reduce international trade.B. To promote cultural isolation.C. To navigate a globalized economy.D. To discourage cooperation between countries.Part II: Vocabulary & Grammar (35 points)Directions: There are 10 questions in this part. For each question, choose the option that best completes the sentence.1. The company ______ a new marketing campaign next month.A. launchesB. will launchC. launchingD. launched2. Can you please ______ that report for me by tomorrow?A. completeB. to completeC. completedD. completing3. The team ______ hard on the project for weeks.A. is workingB. worksC. workedD. has worked4. Sarah ______ to the conference when she received an urgent phone call.A. was travelingC. traveledD. had traveled5. I wish I ______ more time to spend with my family.A. haveB. hadC. will haveD. would have6. Please remember ______ the lights off when you leave the office.A. turningB. turnC. turnedD. to turn7. By the end of this year, we ______ our sales target.A. will have reachedB. reachingD. have reached8. The new regulations have ______ a lot of confusion among employees.A. causedB. causesC. causingD. cause9. I ______ the regional manager when I was working in the sales department.A. have metB. metC. was meetingD. meeting10. It is important to ______ a good impression in a job interview.A. doB. makeC. takeD. havePart III: Listening Comprehension (30 points)Instructions: Listen to the recorded passage and answer the following questions.Passage: "The Importance of Digital Marketing in the 21st Century"1. What is the main focus of the passage?A. The rise of traditional marketing methods.B. The advantages of digital marketing.C. The decline of social media platforms.D. The history of advertising.2. According to the speaker, why is digital marketing crucial in the 21st century?A. It is cost-effective and measurable.B. It is outdated and ineffective.C. It is only suitable for small businesses.D. It is not user-friendly.Part IV: Writing (30 points)Directions: In this part, you are required to write an essay on the following topic in no less than 200 words.Topic: The Impact of E-commerce on Traditional RetailIn recent years, e-commerce has grown exponentially, changing the way consumers shop and interact with businesses. Discuss the impact of e-commerce on traditional retail and provide examples to support your argument.Remember to structure your essay with an introduction, body paragraphs, and conclusion. Use relevant vocabulary and examples to strengthen your points.---This sample exam provides a glimpse into the types of questions that may be encountered in the 2022 National Business English Test for Majors (BET4). Prepare thoroughly and practice with similar questions to improve your chances of success in the exam. Good luck!篇32022 National Business English Major CET-4 ExamPart I Listening Comprehension (25 minutes)Section ADirections: In this section, you will hear three news items. At the end of each news item, you will have one minute to answer the questions on the news items in the exam booklet. Now listen to the news items.News Item 1A. The United StatesB. IndiaC. South KoreaD. BrazilNews Item 2A. The importance of recyclingB. The potential benefits of renewable energyC. The negative impact of air pollutionD. The need for stricter environmental regulationsNews Item 3A. In a libraryB. In a classroomC. At a hotel front deskD. At a museumSection BDirections: In this section, you will hear eight short conversations and one long conversation. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question, there will be a pause. During the pause, you must read the four choices marked A), B), C), and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.11. A. 85 yuan. B. 90 yuan. C. 95 yuan. D. 100 yuan.12. A. A concert. B. A lecture. C. A training session. D. A new movie.Section CDirections: In this section, you will hear two long conversations. At the end of each conversation, you will have five minutes to answer the questions on the conversation in the exam booklet. Now listen to the conversations.Conversation 113. What are the speakers discussing?A. An upcoming concert.B. A new restaurant.C. A sports event.D. A software update.Conversation 214. What is the woman's occupation?A. A lawyer.B. A teacher.C. A doctor.D. A chef.Part II Reading Comprehension (50 minutes)Section ADirections: For each blank in the following passage, there are four words or phrases marked A, B, C, and D. Fill in each blank with the word or phrase that best fits the context.Telecommuting, 16 known as working from home or remote work, has been on the rise in recent years. This trend has been largely driven by advancements in technology that enable employees to work 17 effectively outside of a traditional office setting. While telecommuting offers many benefits, such as increased flexibility and reduced commuting time, it also presents 18 challenges. One of the main challenges of telecommuting is the lack of face-to-face interaction with colleagues, which can lead to feelings of isolation and decreased collaboration. To combat this issue, many companies have implemented virtual team-building activities and regular video conferences to foster a sense of connection among remote employees.16. A. too B. also C. formerly D. most17. A. more B. much C. less D. highly18. A. new B. possible C. additional D. manySection BDirections: In this section, you are going to read a passage with ten statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You maychoose a paragraph more than once. Each paragraph is indicated by a letter. Answer the questions by marking the corresponding letter on Answer Sheet 2.One of the key skills needed in today's business world is adaptability. As markets evolve and technologies change quickly, professionals must be able to quickly learn new skills and adjust to new situations. This ability to pivot and embrace change is essential for success in a rapidly changing economy. Businesses that can adapt quickly are more likely to thrive in competitive marketplaces, as they can respond to new opportunities and challenges more effectively than their competitors.Part III Writing (55 minutes)Directions: For this part, you are allowed 50 minutes to write a short essay entitled Should Companies Allow Employees to Work from Home? You should write at least 150 words following the outline given below.1.现代科技的发展为员工提供了在家工作的可能性。

商务英语专业四级考试真题及答案

商务英语专业四级考试真题及答案

商务英语专业四级考试真题及答案全文共3篇示例,供读者参考篇1BUSINESS ENGLISH MAJOR TEM 4 EXAMINATIONPart I Reading Comprehension (40 points)Section ADirections: In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item on Answer Sheet 2 with a single line through the centre. You may not use any of the words in the bank more than once.The idea of reputation is at the heart of risk management. Reputation is formed by 41 in a wide range of stakeholders like customers, employees, regulators, and investors. For an organization, a vicious circle will arise if it does not 42 sufficient attention to reputation risk management. Mistakes and failures 43 such as poor product quality, unethical behavior, orcorruption, will result in reputational losses. These, in turn, will 44 the organization’s ability to attract and retain customers, talented employees, business partners and even investors. The worsening operating conditions will 45 reputation further, leading to a situation where an organization is less able to compete successfully. In other words, reputation risk is a downward spiral that can 46 a firm’s future survival.A. articulateB. obliterateC. incidencesD. stakeholdersE. exacerbatesF. undermineG. attentionH. secureI. reflectJ. impairSection BDirections: In this section, you are going to read a passage with ten statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by marking the corresponding letter on Answer Sheet 2.The Importance of Social Media in BusinessA) Social media has become an important tool for businesses in recent years. Companies can interact with their customers in real time, provide updates on products and services, and receive feedback instantly. B) Businesses have found that by using social media, they can create a more personal connection with their customers, leading to increased brand loyalty and better customer retention. C) Additionally, businesses can use social media to analyze customer data and target their marketing efforts more effectively. D) Social media platforms like Facebook, Twitter, and Instagram allow businesses to reach a global audience without the need for expensive advertising campaigns.E) It is essential for businesses to have a strong social media presence in order to stay competitive in today’s market. F) Social media can also be used to drive traffic to a company’swebsite, increasing sales and revenue. G) However, businesses need to be careful when using social media as one wrong move can damage their reputation and alienate customers. H) Social media has also transformed the way businesses handle customer service, allowing them to respond to inquiries and complaints quickly and efficiently. I) By using social media, businesses can keep up with the latest trends and stay ahead of their competitors. J) In conclusion, social media has become an integral part of business operations and will continue to play a significant role in the future.Part II Vocabulary and Structure (40 points)Section ADirections: There are 20 incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the ONE answer that best completes the sentence. Then mark the corresponding letter on Answer Sheet 2.A. haveB. hasC. beD. beingSection BDirections: There are 30 sentences in this section. Beneath each sentence, there are four words or phrases marked A, B, C and D. Choose the ONE word or phrase that best keeps the meaning of the original sentence if it is substituted for the underlined part. Then mark the corresponding letter on Answer Sheet 2.Part III Cloze test (20 points)Directions: For each blank in the following passage, there are four choices marked A, B, C and D. Choose the ONE that is the most suitable and mark your answer on the Answer Sheet.Business English is a specialized area of English that aims to help people communicate effectively in the workplace. It focuses on vocabulary, expressions, and structures that are commonly used in business settings. Professionals in fields such as marketing, finance, human resources, and international trade need to have a good command of Business English in order to 47 in their careers. Business English is also important for students studying business-related subjects as it will give them an edge in the job market. 48, mastering Business English can help individuals build relationships with colleagues, clients, and partners, leading to successful business interactions. Companiesalso value employees who are proficient in Business English as they can represent the organization effectively in negotiations, presentations, and meetings. In today’s global marketplace, the ability to communicate effectively in English is a key 49 for success in a variety of industries.A. excelB. abandonC. exertD. boastPart IV Translation (20 points)Directions: For this part, you are allowed 30 minutes to translate a passage from Chinese into English. You should write your answer on Answer Sheet 2.人们常常说,时间是金钱。

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高等学校商务英语专业四级样题Module IListening Comprehension(35%)Section OneIn this section you will hear everything ONCE ONLY. Listen carefully and answer the questions that follow. Mark the correct answer to each question.Question 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions.Now listen to the interview.1.What is the specific field of study for John’s dissertation?A.the current state of universities in San FranciscoB.western philosophyC.philosophy with an emphasis on Buddhist studiesD.eastern religions2.Which is NOT True about Suen Mok?A.It has got a very good program for ten day meditation retreats.B.Their meditation programs teach only foreigners.C.Their meditation programs teach meditation techniques.D.It is not the only temple John studies.3.What is so special about Tam Krabok?A.It teaches people to meditate and overcome their drug addiction.B.It organizes meditation retreats for foreigners.C.It organizes workshops to promote Thailand’s version of Buddhism.D.It teaches people the essence of Theravada.4.How many people have been cured in Tam Krabok?A.about one hundredB.about one thousandC.about one hundred thousandD.more than one hundred thousand5.Which of the following statement is Not True according to the interview?A.Opium was illegal in Thailand until 1959.B.Opium was legal in Thailand until 1959.C.Drug addiction is a big problem in many different countries.D.In John’s understanding, Buddhism basically tries to help people live betterlives.Section TwoIn this section you will hear everything ONCE ONLY. Listen carefully and fill in blanks that follow.Questions 6 to 10 are based on a news broadcast. At the end of the news broadcast you will be given 10 seconds to fill in each of the following five blanks.Now listen to the interview.6. The number of new homes being constructed across Australia rose by 15 per cent in the December quarter, which is since 2001.7. Department store owner David Jones says sales are expected to slow over the next few months as taxpayer handouts and the dry up.8. The World Bank has warned China's facing a big problem.9. The World Bank revised up its forecasts for China's from 8.7 to 9.5 per cent this year.10. The World Bank’s quarterly China report suggested that higher migrant wages could help boost rural incomes and reduce the betweenrural and city lifestyles.Section ThreeIn this section you will hear everything ONCE ONLY. Listen carefully and answer the questions that follow.Questions 11 to 13 are based on an interview. At the end of the interview you will be given 5 minutes to answer the following three questions.Now listen to the interview.11. Describe the impact of the economic downturn on teenagers who left school without completing year 12 in 2008.12. Describe the current economic downturn in Australia.13. How did the retail industry perform in this economic downturn?Module IIBusiness Reading and Writing 40% (50 minutes)Section A 5%Directions:Read the following passage. Fill in Blanks 14-18 with the best answer from the four choices marked A, B, C and D, and mark the corresponding letter on the Answer Sheets.America sounds increasingly determined to push its exports, and its attitude to China has 14 . Mr Obama has set a goal of 15 exports in five years and has promised to “get much tougher”over what it regards as unfair competition from China. Speculation is rising in Washington, DC, that the Treasury will brand China a currency “manipulator” in its next exchange-rate report. With America’s unemployment at 9.7% and the mid-term elections approaching, the appeal of China-bashing is rising in Congress, too. Several senators recently revived a mothballed demand that the Commerce Department should investigate China’s currency regime as an unfair trade 16 .Beijing, in turn, shows little sign of budging on the yuan, even though the latest figures show surprisingly strong export growth and higher-than-expected 17 . Zhou Xiaochuan, the head of China’s central bank, caused a brief flurry in currency markets when he argued on March 6th that keeping the yuan stable against the dollar was “part of our 18 of policies for dealing with the global financial crisis” from which China would exit “sooner or later”. But he made it quite clear that China would be cautious and gave no hint that sudden exit was imminent. In recent days various other Chinese officials have put even more emphasis on the stability of the currency, bristled at outside pressure to hurry up and denounced American “politicisation” of the exchange-rate issue.14. A. stabled B. hardened C. toughed D. firmed15. A. two B. twice C. doubling D. double16. A. surplus B. allowance C. help D. subsidy17. A. inflation B. appreciation C. depreciation D. stagflation18. A. parcel B. package C. bundle D. seriesSection B 5%Directions:Look at the tables and graphs below. For each table or graph, there are one or two statements describing it. Choose the best answer from the four choices marked A, B, C and D. Then markthe corresponding letter on the Answer Sheet.Question19 is based on the following graph.19. When did Hong Kong inflation rate rise to 2.9%?A. June, 2010B. August 2010C. November 2010D. January 2011Questions 20-21 are based on the following graph.20. In which month did China’s Monthly Passenger Vehicle Sales drop to about 63% on ayear-on-year basis?A. August 2009B. October 2009C. February 2010D. March 201021. Which of the following statements is CORRECT?A. The growth rate of China’s monthly passenger vehicle sales fell most notably inFebruary 2010.B. China’s monthly passenger vehicle sales climbed to the peak at the end of 2009.C. From August 2009 to December 2009, the monthly passenger vehicle sales continued to increase in number.D. In terms of the monthly sales volume, June 2010 witnessed the lowest sales volume. Questions 22-23 are based on the following graph.22. According to the graph, in which year does the growth rate drop most dramatically?A. 2008B. 2009C. 2010D. 201123. Which of the following statement is INCORRECT?A. The sales volume of China’s online game industry in 2008 added up to 20.78billion Yuan.B. The year-on-year growth rate of China’s online game industry is estimated todrop to 9.7% in 2012.C. The growth rate on a year-on-year basis dropped 9.8% in 2010 than that of theyear 2009.D. The sales volume of China’s online game industry in 2014 will climb to anestimated 46.11 billion Yuan.Section C 10%Directions:Read the following two passages. Choose the best answer for each statement or question from the four choices marked A, B, C and D, and mark the corresponding letter on theAnswer sheet.Questions 24-28 are based on the following passage.Passage OneThere is something apt about a social networking website winning a popularity contest. According to industry data, Facebook overtook Google among US internet users last week, with more visits to its pages than to the search engine. It is a moment to consider the rapid growth of a site whose 400m-plus users outnumber the population of any single country except India and China.The industry data come with a few caveats. The figures exclude visits to other Google services, such as YouTube and Google Mail. They omit searches carried out in a box on a browser toolbar. Also, the number of visits is just one measure of internet take-up: counting unique users –visitors rather than visits –gives a different profile. Still, it highlights the momentum behind Facebook as it displaces Google. from the weekly lead it has commanded on this measure since September 2007.Advertisers find Facebook appealing too. It enables them to reach a mass audience, as television does, but with the extra benefit of much greater targeting. Consumer brands could easily extend their presence beyond the fan pages that already exist. Moreover, a social site provides consumers who visit for much longer than they would use a search engine. So increased advertising, and perhaps ways to allow users to shop through the site, should enable Facebook to move from positive cash flow to making profits.It will need to tread carefully. There is a risk for advertisers –and for the site –if Facebook moves to become commercial in a way that users resent. In amongst personal information, advertisements are more likely to strike a jarring note.The high-growth phase means that Facebook can take its time developing ways to increase revenues. The key must be to find ways that bring practical benefits to those who visit the site. There is an intrinsic stickiness about a site where users have assembled their own material, but if people stop updating their pages and social networking takes a new form, then winning users back is a hard task.What the data do not show is that search engines have had their day. Google's core search advertising business rebounded in the final quarter of 2009, and the group is preparing for renewed growth. Moreover, there is a straightforward reminder of how fragile the fortunes of social networking sites can be: the site that Google overtook in 2007 to become most popular in the US was MySpace – which is now seeking a new role as social users have moved elsewhere.24. What is the reason for MySpace’s withdrawn from the role as social networkingsite?A. It is overtook by other social networking site like Facebook.B. It has lost its social users.C. It has introduced in too many advertisements.D. It has become a profit-making site.25. Which of the following is NOT true?A. Facebook users outnumber that of Google.B. Yourtube is one of Google services.C. Before this week, Google had lead all other websites on the measure of visitssince 2007.D. Facebook is a social networking site.26. The word “stickiness” in the penultimate paragraph probably means “____”A. The website is dirty and making users feel uncomfortable.B. The website often brings its users into situation embarrassing.C. The website, in essence, is difficult to tackle with.D. The website is attractive and makes users want to look at it for a long period oftime27. Which of the following is not the reason that Advertisers find Facebook appealing?A. Facebook can attract a lot of audience.B. Facebook can help to target customers-to-be.C. Facebook allows more chances for the ads to be noticed.D. Facebook is able to move from positive cash flow to making profits.28. The author’s attitude toward the development of Facebook is .A. positiveB. negativeC. objectiveD. Information is not enough Questions29-33 are based on Passage Two.Passage TwoAS EXECUTIVES from Toyota, including the firm’s boss, Akio Toyoda, squirmed before their tormentors in America’s Congress this week, there was little public gloating from rival carmakers. Although it is Toyota that is currently in the dock after a crushing series of safety-related recalls across the world, competitors are only too aware that it could be their turn next. After all, there is not a single big carmaker that has not modelled its manufacturing and supply-chain management on Toyota’s “lean production” system.That said, there is a widespread belief within the automotive industry that Toyota is the author of most of its own misfortunes. In his testimony to the House oversight committee on February 24th, Mr Toyoda acknowledged that in its pursuit of growth his firm stretched its lean philosophy close to breaking point and in so doing became “confused” about some of the principles that first made it great: its focus on putting customer satisfaction above all else, and its ability “to stop, think and make improvements”.James Womack, one of the authors of “The Machine that Changed the World”, a book about Toyota’s innovations in manufacturing, dates the origin of its present woes to 2002, when it set itself the goal of raising its global market share from 11% to 15%. The target was “totally irrelevant to any customer”and was “just driven by ego”, he says. The rapid expansion, he believes, “meant working with a lot of unfamiliar suppliers who didn’t have a deep understanding of Toyota culture.”By the middle of the decade recalls of Toyota vehicles were increasing at a sufficiently alarming rate for Mr Toyoda’s predecessor, Katsuaki Watanabe, to demand a renewed emphasis on quality control. But nothing was allowed to get in the way of another (albeit undeclared) goal: overtaking General Motors to become the world’s biggest carmaker. Even as Toyota swept past GM in 2008, the quality problems and recalls were mounting.The majority of those problems almost certainly originated not in Toyota’s own factories, but in those of its suppliers. The automotive industry operates as a complex web. The carmakers (known as original equipment manufacturers, or OEMs) sit at its centre. Next come the tier-one suppliers, such as Bosch, Delphi, Denso, Continental, Valeo and Tenneco,who deliver big integrated systems directly to the OEMs. Fanning out from them are the tier-two suppliers who provide individual parts or assembled components either directly to the OEM or to tier-one suppliers. (CTS Corp, the maker of the throttle-pedal assemblies that Toyota has identified as one of the causes of “unintended acceleration”in some of its vehicles, is a tier-two supplier whose automotive business accounts for about a third of its sales.)On the outer ring of the web are the tier-three suppliers who often make just a single component for several tier-two suppliers. Although there are literally thousands of tier-two and tier-three suppliers around the world, their numbers have been culled over the last decade as the OEMs and the tier-one firms have worked to consolidate their supply chains by concentrating business with a smaller number of stronger companies.Toyota revolutionised automotive supply-chain management by anointing certain suppliers as the sole source of particular components, leading to intimate collaboration with long-term partners and a sense of mutual benefit. In contrast, Western carmakers tended either to source in-house or award short contracts to the lowest bidders. The quality Toyota and its suppliers achieved made possible the “just in time”approach to delivering components to the assembly plant. In his book, Mr Womack quotes a Toyota supplier: “We work without a safety net, so we can’t afford to fall off the high wire. We don’t.”Most big car firms now operate in a similar way. Ford, for example, will often work with a tier-one supplier for up to three years before a new model comes off the production line to ensure that the design and manufacturing of important components is sound. So-called cross-functional teams from both firms strive to eliminate defects. Rather than always going for the low bid, carmakers now look at the total cost of a component, including potential interruptions to production and, further down the line, customer warranty claims if quality is not up to scratch.By and large, the relationships between the OEMs and the tier-one suppliers run smoothly. When problems do crop up, it is usually with the tier-two and tier-three firms. A senior purchasing executive at one carmaker says that consolidation, the need to trim capacity and the shock to demand that began in mid-2008 have put the weaker parts of the supply chain under great strain: “Some of these are quite fragile businesses. There’s a need for visibility, but we don’t always have it. If something goes wrong, we need transparency and speed of communication to make sure it doesn’t get to the customer.”A consequence of Toyota’s breakneck expansion was that it became increasingly dependent on suppliers outside Japan with whom it did not have decades of working experience. Nor did Toyota have enough of the senior engineers, known as sensei, to keep an eye on how new suppliers were shaping up. Yet Toyota not only continued to trust in its sole-sourcing approach, it went even further, gaining unprecedented economies of scale by using single suppliers for entire ranges of its cars across multiple markets.A senior executive at a big tier-one supplier argues that although Toyota’s single-supplier philosophy served it well in the past, it took it to potentially risky extremes, especially when combined with highly centralised decision-making in Japan. “There’s a trade-off,” he says. “If you don’t want duplication of supply you have to have very close monitoring, you have to listen to your supply base and you have to have transparency. That means delegating to local managers. With Toyota, it works well at the shop-floor level,but things break down higher up.”In the aftermath of Toyota’s crisis, the industry is now asking itself whether sole-sourcing has gone too far. “It may be safer not to have all your eggs in one basket, but to have maybe three suppliers for major components who can benchmark each other,” says another purchasing manager. Until very recently, Toyota was the peerless exemplar. For now, at least, it is seen as an awful warning.29. Which of the following best defines “lean production system”?A. The production system is less wasteful and more efficient.B. The production system is not duplicated.C. The production depends solely on one big supplier.D. All of the above.30. According to James Womack, which of the following was discovered to be thecause of Toyota’s crysis?A. It lacks close monitoring.B. It is driven by its goals of expansion.C. It is self-complacent.D. It depends on one supplier.31. When did Toyota vehicle recall begin to alarm its leaders?A. 2010B. 2002C. 2009D. 200532. With respect to the crisis, what are the advantages of Toyota’s supply-chain management?A. More efficient in time.B. More secured in quality.C.With a net of trust and safety.D. More money saving.33. What is the possible meaning of “trade off” in the penultimate paragraph?A. Buy and sell.B. Sell away.C. Exchange.D. A balance between two opposing things.Section B Business Writing 20% (20 minutes)You are Michael Leung. You bought 2010 Camry three weeks ago from Toyota, and now you found your car was in the recall list. So write a complaint letter to Toyota and tell the person concerned this:1) Describe to him the item you bought.2) Tell him what’s wrong and what troubles this recall has brought to you.3) Say what you want done to remedy the situation, for example, a refund or repair, ora temporary car.Write 100-120 words.Write on your Answer Sheet.Module IIIBusiness Knowledge and Translation 25% (30 minutes)Section A 10%Directions:Translate the following business terminologies into Chinese and briefly define the terms in English.1.FOB (shipping)TranslationDefinition:2.Direct investmentTranslationDefinition3.L/CTranslationDefinition4. DumpingTranslationDefinition5. DividendsTranslationDefinitionSection B 15%Directions: Translate the following passage into English and write the English version on the Answer Sheet.中国官方统计数据显示,中国2月份房屋销售价格同比上涨10.7%,涨幅较1月份的9.5%有所扩大。

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