广告翻译练习
英语广告与翻译
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9. Better late than the late. (公益广告） 迟到总比丧命好 10. The driver is safer when the road is dry; The road is safer when the driver is dry. （交通安全） 路面干燥，司机安全；司机清醒，道路安全。 11. Butlin’s –the right choice. Don’t labour the point, or be conservative in your choice, or liberal with your money. Come to Butlin’s for the real party. Great Party Ahead. （布特林旅游公司 ） 布特林旅游公司——您的正确选择。 不要劳烦讲个没完， 不要保守，也别犹豫， 不要放任自由地乱花钱。 到布特林旅游公司，参加实实在在的聚会吧。 盛大的聚会正等着你！
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5. Spoil yourself and not your figure. (Weight-Watcher冰淇淋 ) 尽情大吃，不增体重 6. Trust us. Over 5000 ears of experience. (助听器) 相信我们吧。历经5000多只耳朵的检验，有着5000多年的经验 7. A Mars a day keeps you work, rest and play. (巧克力) 一天一块玛斯巧克力，让您工作像工作，娱乐像娱乐。 8. I’m More satisfied. (香烟） 摩尔香烟，我更满意 Ask for More. 再来一支，还吸摩尔
省略句
1. We lead. Others copy. ( 理光复印机) 我们领先, 他人仿效。 2. Intelligence everywhere. ( 摩托罗拉手机) 智慧演绎, 无处不在。 3. We integrate, you communicate. ( 三菱电工) 我们集大成,您超越自我。
广告翻译课后练习
Passage 1：1. Flowers by Interflora speaks from the heart. （Interflora花店）2. A deal with us means a good deal to you. （某贸易公司）3. Spoil yourself and not your figure. （Weight-Watcher牌冰淇淋）4. A Mars a day keeps you work, rest and play. （Mars牌巧克力）5. The driver is safer when the road is dry; The road is safer when the driver is dry. （交通宣传广告语）6. Hi-fi, Hi-fun, Hi-fashion, only for Sony. （索尼音响）7. FedEx: We live to deliver. （联邦快递）8. Empowered by Innovation. （NEC公司）9. We take no pride in prejudice. （《泰晤士报》广告语）10. Wherever you are. Whatever you do. The Allianz Group is always on your side. （安联集团）提示：1．Interflora是一家花店的名字。
广告语中使用了拟人的手法，突出鲜花代表的甜蜜和温馨。
这种感情必须在译文中体现出来。
2．这里的a good deal有双重意思，即“一笔好买卖”和“许多”。
翻译时要想办法把这两层意思都体现出来。
3．这条广告除了简短和口语化之外，还突出了spoil这个词的语义双关的特点：You can spoil yourself by eating a lot of our ice cream, but you don’t have to worry about spoiling your body figure. 怎样译才能把spoil的两层意思译出来呢？4．很显然，这条广告的特点是day和play之间的押韵，它是模仿An apple a day keeps the doctor away写的，这种手法叫做仿拟。
广告宣传翻译方法及练习
1、The home of your dreams awaits you behind this door. Whether your taste be a country manor estate or a penthouse in the sky, you will find the following pages filled with the world’s most elegant residences.2、“长城号”游船设施豪华舒适，除观景塔、露天观景塔、游泳池、酒吧间、日光浴室外，佳肴美点，中西皆备，并有宽敞的游步甲板，游客饱览沿途风光，华丽而舒适的客房均有空调设备，令您有宾至如归的感受。
3、本品采用100%天然棉层精梳制成，品质柔软贴切，适合化妆使用。
经特殊化学高温杀菌、脱脂处理，品质清洁，卫生可靠。
棉质柔软细致，能彻底清除油垢残妆，让你的肌肤更具健康活力。
最适用于上妆、卸妆；拭除面霜、唇膏、指甲油；清洁贵重物品。
4、Queen Elizabeth 2The fastest way to Europe is not the necessarily the best way. Sailing on Queen Elizabeth 2 is a vacation in itself, you do not arrive in a frazzle, more tired than when you left. You arrive as you should: refreshed, with new friends and new experiences.There are more things to see and do aboard Queen Elizabeth 2 than there are in most European towns. She’s 65000 tons, 13 stories high, and longer than three football fields. Queen Elizabeth 2 is one of the great sights of Europe.An airplane provides a seat, Queen Elizabeth 2 provides a stateroom nicer than most hotels in Europe. Room for room, she has the largeststateroom, wardrobes, dressing rooms, and bathrooms of any ships afloat.Queen Elizabeth 2 has a staff of over 900. This means at least one crew member for every two passengers. When you ring for your steward or stewardess, the call is answered with dispatch. Like a good English butler or maid, they are there when you want them and not there when you don’t want them.Queen Elizabeth 2 carries so many passengers, you are bound to meet a host of people you like, or love. (Is there time to fall in love on an airplain?) And if you should happen to meet someone you don’t like, a game of hide-and-seek aboard Queen Elizabeth 2 can last until Saouthampton.Airplanes have a baggage limit of 44 pounds. Queen Elizabeth 2 has a baggage limit of 275 pounds, you may buy a car in Europe and bring it home in our garage. It will hold 80 cars. Our hold holds countless antiques.$46 a day includes your stateroom, food and entertainment. Or you can spend $193 a day. The price depends on the size and location of your stateroom or suite and the time of year you sail. $46 per day in total is $321. This is $5 more than one-way economy air fare.Imperial Iranian Beluga Caviar in First Class. As much as you want, whenever you want. At no extra charge. In the finest New York restaurants, it can cost $12.50 a serving.After a few days at sea, look in the mirror, you will like the person you see. So will your spouse.They may never build another one like her.。
广告翻译练习
HSBC: the world's local bank. 汇丰银行：环球理财，当地智慧Philips: Sense and simplicity 飞利浦:精于心简于形Haier: To be true forever. 海尔集团: 真诚到永远。
Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）We lead, others copy．我们领先，他人仿效。
（理光复印机Rossini Watch: Time always follows me. 罗西尼表: 时间因我存在。
Sony：Hi－fi Hi－fun Hi－fashion only from Sony．索尼音响：高保真，高乐趣，高时尚，只来自索尼。
Ericsson: Taking you forward. 爱立信：以爱立信，以信致远Where there is a way, there is a Toyota. 车到山前必有路，有路必有丰田车。
中国联通广告语：情系中国结，联通四海心Tie loves to Chinese knot to connect the heart all over the worldThe Chinese knots , the united hearts.Chinese knot, united hearts.康师傅广告语：好吃看得见Taste with your eyes. Delicious food is visable . Visible delicious张裕广告语：传奇品质，百年张裕Hold quality, long history. Legend of quality, century of Zhangyu Hundred years history of Zhangyu writes a legendary story of quality新飞冰箱广告语：新飞广告做的好，不如新飞冰箱好Xinfei’s refrigerator’s far better than the advertisement. Xinfei advertisement is good. Xinfei refrigerator is better.孔府家酒广告语：孔府家酒，叫人想家Kongfujia Wine, a feeling of home. Kongfu home’s wine, makes you home-sick. Kongfu Homely Wime takes you home. Kongfujiajiu , mark you homesick衣食住行，有龙则灵。
商务广告翻译练习
1.You’re at 35,000 feet. Your head is in New York. Your heart is in Paris. Your Rolex can be inboth places at once. (Rolex watch)2.Only your time is more precious than this watch.3.Once tasted, always loved.4.Cleans your breath while it cleans your teeth.5.V olvos have always forced other cars to be safer. This one will force them to be better.6.On women and children’s wear as well as on men’s shirts, our label says --- quietly butpersuasively --- all there is to say about our good quality and your good taste.7.No dream is too big.8.No more sore feet, no more crowded stores, no more endless shopping lists. With just one call,you can wrap up all your holiday shopping by giving News-week as a gift to your family and friends.9.She’s the nimblest girl around. Nimble is the way she goes. Nimble is the bread she eats.Light, Delicious, Nimble.10.城乡路万千，陆路有航天。
广告翻译练习1
广告翻译练习1Translate the following into Chinese:1.Our big bird can be fed even at night.为您托运，我们随时待命。
2.Kodak is Olympic color.柯达，为奥运添彩。
3.Light as a breeze, soft as a cloud.轻飘飘如微风，软绵绵似彩云。
4.Breakfast without orange juice is like a day without sunshine.没有桔汁的早餐犹如没有阳光的日子5.Flowers speak from the heart.花说心里话。
6.Walk in Britain Style.Enjoy a relaxed, escorted walking tour through idyllic village and countryside.Stay at character, country hotels.See the real Britain close-up.行走在英国，穿越田园乡村，享受安全轻松的旅行，；住在特色乡村旅馆；目睹真正的英国田园风光7.Think again. Think Canon.梦寐以求是佳能。
8.All is well that ends well.烟蒂好，烟就好。
9.Good To The last Drop.滴滴香浓，意犹未尽。
10.Apple Thinks Different.苹果电脑，不同凡“响”11.Hide from risk and your hide from its rewards.不入虎穴，焉得虎子。
12.This is the Sheraton Bal Harbour Resort. Where the days hesitate to end and the memorieslinger forever.13.Whatever makes you happy. (Credit Suisse)为您设想周全，让您称心如意。
广告翻译练习
广告翻译练习HSBC: the world's local bank. 汇丰银行：环球理财，当地智慧Philips: Sense and simplicity 飞利浦:精于心简于形Haier: To be true forever. 海尔集团: 真诚到永远。
Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）We lead, others copy．我们领先，他人仿效。
（理光复印机Rossini Watch: Time always follows me. 罗西尼表: 时间因我存在。
Sony：Hi－fi Hi－fun Hi－fashion only from Sony．索尼音响：高保真，高乐趣，高时尚，只来自索尼。
Ericsson: Taking you forward. 爱立信：以爱立信，以信致远Where there is a way, there is a Toyota. 车到山前必有路，有路必有丰田车。
中国联通广告语：情系中国结，联通四海心Tie loves to Chinese knot to connect the heart all over the worldThe Chinese knots , the united hearts.Chinese knot, united hearts.康师傅广告语：好吃看得见Taste with your eyes. Delicious food is visable . Visible delicious张裕广告语：传奇品质，百年张裕Hold quality, long history. Legend of quality, century of Zhangyu Hundred years history of Zhangyu writes a legendary story of quality新飞冰箱广告语：新飞广告做的好，不如新飞冰箱好Xinfei’s refrigerator’s far better than the advertisement. Xinfei advertisement is good. Xinfei refrigerator is better.孔府家酒广告语：孔府家酒，叫人想家Kongfujia Wine, afeeling of home. Kongfu home’s wine, makes you home-sick. Kongfu Homely Wime takes you home. Kongfujiajiu , mark you homesick衣食住行，有龙则灵。
广告翻译练习含答案
广告翻译练习1. “三包”承诺：我们实行“三包”：包修、包退、包换We offer 3-R guarantee, namely guaranteed repair, replacement and refund.2. 皮张之厚无以复加，利润之薄无以复减(皮鞋广告)The leather we use is quite thick; the profit we make is fairly thin.3.为中国西部的腾飞加油！CCTV 西部频道口号Shoulders to the wheel and do our best --- for the economic take-off in China’s west!4. KFC: WE DO CHICKEN RIGHT. (烹鸡专家)5. 蚊虫杀杀杀！Mosquito bye bye bye!6. “雪莲”牌羊绒衫:：北京生产的”雪莲”牌羊绒衫，系选用优质的山羊绒作原料制成。
本品具有色泽鲜艳，手感柔滑，穿着舒适，轻，软，暖等特点，由于该产品品质优良，做工精细，花型、款式新颖，尺码齐全，受到过外消费者的热烈欢迎.。
“Snow Lotus” Cashmere Sweaters: “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.7. 以前我的头发干枯，粗糙，难以梳理，自从用了潘婷营养洗发露，头发变得健康，亮泽。
广告翻译练习
1.翻译下列四字格款式繁多做工精细手感舒适及时交货服务周到手续简便色调雅致色泽悦目甜而不腻美观耐用安全可靠结构简单制造简易维修方便驰名中外操作方便备有零件欢迎选购增强体质延年益寿大补元气Varieties of types, fine craftsmanship, feel comfortable (comfortable handle), timely delivery, good services, convenient procedure, elegant color, bold color, agreeable sweetness, attractive and durable, high reliability, simple structure, easy to manufacture , convenient maintenance, renowned at home and abroad, easy to operate, equipped with parts, welcome to take your choice, improve health, prolong one’s life, good for health.2.翻译下列句子1）CTY 型游梁式抽油烟机结构简单，安全可靠，制造简易，维修方便，广泛应用于世界石油生产。
2）溪口千层饼采用传统工艺，制作精细，质地松脆，清香可口。
3）燕京地毯商店举办地毯展销，提供各种精美华丽的手织地毯，欢迎来参观选购。
4）“航空牌”人造革衣箱，用料上乘，做工精细，款式新颖，价格合理，规格齐全，欢迎选购。
5）世界首例，中国一绝。
天然椰子汁。
1)Beam pumping unit with CTY design is widely used for global oil production,because it has simple structure, high reliability, easy manufacture and convenient maintenance.2)Xikkou Qianceng Cake, with fine craftsmanship as well as crisp and sweet taste,adopts traditional crafts.3)Yanjing Carpet Store will have a carpet exhibition offering varieties ofhand-knitted carpets. Welcome to take your choice.4)The “Aviation” artificial leather suitcase, with high quality and fine craftsmanshipas well as new design, is affordable to everyone. Welcome to take your choice. 5)Natural coconut juice, with an enjoyment beyond what you can describe, is thebest drinks in the world.。
广告商务翻译练习(全
然曲线。所以，你的身材比例若有变化，
你所穿的“轻松骑士”牛仔裤的比例也
会随之而变。
•
如果你因为牛仔裤不合身而正觉得
有什么不对劲时，试试我们的“轻松骑
士”吧！你会发现，你所需要的并非更
好的身材，而是更好的牛仔裤。
• 译文 2
• 你身材美妙 • 但不合体的牛仔裤 • 会使美的身材黯然失色 • 李氏休闲牛仔裤 • 剪裁得体，自然流畅 • 随心所欲，调整体型 • 好牛仔裤赛过好身材
8) Give a Timex to all, and to all a good time.
9) Not all mobile phones are created. 10) Practice really does make perfect.
11) Do more. Work less. 12) Once an imperial palace. Now a luxury hotel.
癌症可以治，癌恐慌症不可治。
4） 夸张（hyperbole）
日本雅马哈（YAMAHA） 电子琴的广告标题为：
•
Every time we race, you win.
•
我们的每场比赛，你都胜券在握。
• 某香水的广告语：
• Her smile could heat up a nation. Her fragrance captured a country. • 迷魂牵魄笑貌，倾国倾城芳香。
夸张： Hi-Fi, Hi-Fun, Hi-Fashion, Only from Sony 高保真，高乐趣，高时尚——只来自索尼
广告商务翻译练习
5、广告翻译的技巧（1）
• 原文： • Your body is beautiful. • It’s your jeans that are out of proportion. • Even the most beautiful body can get lost under the wrong pair of
广告翻译-中高级口译必备
广告翻译－中高级口译必备1)各种形式的经济合作将使您的资本技术得到丰厚的利益!(经贸洽谈会广告)2)绚丽多姿的民间艺术将使您得到美的享受!(民间艺术节广告)3)"美人"鲜花，倾诉衷肠(花店广告)4)一册在手，纵观全球(《环球》杂志广告)5)让世界遍布"声佳"电器(电器公司广告)6)穿上"双星"鞋，潇洒走世界(鞋业广告)7)该厂能生产大衣、西装、时装、衬衣、毛衣等不同类型服装用的上千个花色品种纽扣，产品规格齐全、品种繁多、造型新颖。
(纽扣厂广告)8)中华铅笔品质优良，书写润滑，美观大方(铅笔广告)9)方便旅行，到达平安(箱包广告)10)人戴"梅花"，准时乐道(手表广告)1)Look at the ways you can benefit!2) Our Folk Art Festival is a guaranteed good time!3) Flowers by BEAUTY speaks from the heart.4)The Globe brings you the world in a single copy!5)Our aim:Make a global hit--Shengjia Auto Electric.6)Double Star Takes you Afar.7) The factory can produce various new types of buttons in thousandsof different designs for coats, suits, fashions, shirts andsweaters.8) Smooth and beautiful, Zhonghua high quality pencils.9) Smooth trip, smooth arrival.10)Give the watch to all and to all a good time.。
广告语翻译
1.Every time we race, you win. (Yamaha)每次我们比赛，你总赢。
（雅马哈电子琴）2.The choice is yours. The honor is ours. (Ford)任君选择，深感荣幸。
（福特汽车公司）3.Good to the last drop. (Maxwell)滴滴香浓，意犹未尽。
（麦斯威尔咖啡）4.You’ve got China with American Express. (American Express)拥有运通卡，游遍全中国。
（美国运通卡公司）5.You don’t just rent a car. You rent a company. (Hezi Car Renting Cornpany)你不仅租了一辆车，你租了一家公司。
（美国赫兹出租汽车公司）6.Like a good neighbor, State Farm is there. (State Farm Insurance)像个好邻居，州农场保险公司就在这里。
（州农场保险公司）7.Your special man deserves the very special gift of GO. A year of exciting optionsfor his very personal style. Order now —just $18 for the year-long gift!(Gentlemen's Quarterly)特别的礼物给特别的男人。
《绅士季刊》，让具有独特个性的男人随心所欲的挑选。
请马上订阅。
一年才花18美元！（《绅士季刊》广告）8. Running shoes Sale$ 50-$90 off normal retail4 day Only—Thur/Fri/Sat/Sun, Finishes 25 July 20014 Margaret St. Lower Hutt. Tel & Fax 5102-9333Now Open Sundays10:30 a.m.---3:00 p.m.让利出售跑鞋按正常零售价降低50至90美元出售仅此4天---周四\周五\周六\周日，到2001年7月25日结束玛格丽特街4号，电话及传真：5102-9333周日正常营业上午10:30---下午3:009. Honda has always made good cars,. People love them. Our new program will help to resolve product---related questions about your Honda. This program is free. Just ask at any Honda dealer for a booklet.本田总是出好车。
广告翻译练习
• 6. 最适合家庭居住，就读方便。
• Best for family use, close to schools.
• 7.随意挑选，包君满意。 • ห้องสมุดไป่ตู้hoose once and choose well.
• 9.远离毒品，关爱生命。（禁毒广告）
• Say yes to life, no to drugs. • 10. 培育新一代，携手创未来。
广告翻译练习
讲评
• 1.百闻不如一尝 • Tasting is believing.
• • • • • •
一穿钟情 一穿钟情 you are hooked at first wearing Hook n.钩, 吊钩 v.钩住, 沉迷, 上瘾 a sales hook. 吸引购买的手段 `hook-nose n 鹰钩鼻
• 2.衣食住行，有龙则灵（建设银行 龙卡）
• With a Long Card, Your life will not be so hard.
• 4. 福天福地福建游 • 译文1 A Happy Tour to a Happy Land
• -----Fujian Province • 译文2 A Happy Tour to a Happy Land • Welcome to Fujian!
• 15.品牌服务，一站式购物。 One stop shopping for all name brands. • 16.携手世纪，共创辉煌。 Hand in hand for greater success in the new century.
• Nurture the young, Create the future.
• 11. 人生如旅途，劝君好把握。 • Life is a journey, Travel it well. • 12.美好时光，美味共享。 • Good time, great taste.
广告翻译练习参考答案
一、标题翻译
1.安如磐石，坚实牢靠。
2.其味无穷，妙不可言。
3.请你随身携带柯达。
4.一写满意，再写难忘。
5.好酒因而进口，进口必是好酒。
6.Lilai gives you a sense of our time, a true self and a pretty girl.
7.Camel Green Tea—The oasis in desert.
8.Lvdanlan cosmetics—Love me tender, love me true.
9.Give the plum to all, and to all a good time.
10.Choose once and choose for good.
二、语篇翻译
其貌不扬
“大众”或许不中看，但在简陋的外表下跳动的却是一台心脏部件——气冷式发动机。
它不会因沸溢而毁坏活塞，也不会因结冰而误了您的事。
它位于车的后部，以增大大雪地沙土上行驶的牵引力。
约摸29公里仅耗汽油一加仑。
稍待你喜爱上“大众”，你甚至对其丑貌也情有独钟。
你会发现其足够的伸腿空间，再长的腿也得以舒展；绰绰有余的头部空间，再高的个子戴上帽子也可昂首挺胸；凹背单人座椅，舒适贴身；关闭得再好不过的车门是如此密不透风，你最好先把车窗留条缝。
其朴实无华、不显魅力的车轮各自独立悬挂。
当颠簸使一轮跳起时，弹跳不会涉及其他车轮。
只要支付1585美元，那样的尤物就归您了。
其丑陋的外表丝毫不增添你购车的费用。
这就是“大众”之美！。
广告翻译练习一
第三讲广告翻译练习一I.1. Tide’s in, dirt’s out.2. To your success. （美运通信用卡）3. We can’t forge ahead by sticking to existing roads. （奥迪汽车）4. The Relentless Pursuit of Perfection. (Lexus-automobile)5. Fine in quality, fare in price, novel in design, prompt in delivery. （曼莎服装）6. UPS. On time, every time. (UPS 快递)7. Where there is a way, there is a Toyota. （丰田汽车）8. You can have your cake and diet too. （减肥蛋糕）9. This word processor plays a tune of deep feeling whenever you are typing. （文字处理软件）10. workout without wearout. （运动鞋）II.1.Holiday Resort3BR modern home with fab views of ocea, D/wash, TV, microwave, avail. Mid Dec. to end Jan. Phone 498-5441 or (043) 82-3978.2.Around the corner, around the worldwe’re around to helpThe time zone may change. The currency may change. The language may change. But one thing remains constant as you travel: the help of American Express at more than 1200 Travel Service Offices in over 130 countries. Even if you never need us, it’s nice to know we’re there to help.Don’t leave home without us.3.Relaxed RidersYour Body is Beautiful.It’s your jeans that are out of proportion.Even the most beautiful body can get lost under the wrong pair of jeans.That’s why it’s important to wear jeans that let you look your best. Jeans that make the most of what you’ve got. Like our Relaxed Riders. When we make Relaxed Riders, we cut our material on a curve to conform to the natural contours of your body. So where your proportions change, Relaxed Rider jeans change too.If you’ve been thinking that something is wrong with you just because your jeans don’t fit. Try Relaxed Riders. You’ll see it’s not a better body you need. It’s better jeans.4.The older your feet get, the more you have to baby them.Everyone is born with fat feet; and extra padding of fatty tissue that cushions footstep. But as we grow older, we lose that tissue. Until there’s little left to absorb the bumps and jolts.That’s why your feet get tired and sore.Dr. Scholl’s Air Insoles help take the place of that fatty tissue. They’re soft, so you’ll feel the comfortable difference with every step. They’re thin, so slip into your shoes without bunching and binding. And they help keep feet cooler and drier.Because the older your feet get, the more you have to baby them.Dr. Scholl’sAir InsolesBaby your feet.5.Rolls-Royce“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”What makes Rolls-Royce the best car in the world? “There is really no magic about it – it is merely patient attention to detail,” says an eminent Rolls-Royce engineer.(1) “At 60 miles an hour the loudest noise comes from the electric clock,”reports the technical Editor of THE MOTER. Three mufflers tune out sound frequencies – acoustically.(2) Every Rolls-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces.(3) The Rolls-Royce is designed as an owner-driven car. It is eighteen(4) The car has power steering, power brakes and automatic gearshift. It is very easy to drive and to park. No chauffeur required.(5) The finished car spends a week in the final test shop, being fine-tuned. Here it is subjected to 98 separate ordeals. For example, the engineers use a stethoscope to listen for axle whine.(6) The Rolls-Royce is guaranteed for three years. With a new network of dealers and parts-depots from coast to coast, service is no problem.(7) The Rolls-Royce radiator has never changed, except that when Sir Henry Royce died in 1933 the monogram RR was changed rom red to black.(8) The coachwork is given five coats of primer paint, and hand rubbed between each coat, before nine coats of finishing paint go on.(9) By moving a switch on the steering column, you can adjust the shock-absorbers to suit road conditions.(10) There are three separate systems of power brakes – two hydraulic and one mechanical. Damage to one will not affect the others. The Rolls-Royce is a very safe car, and also a very lively car. It cruises serenely at eighty-five. Top speed is in excess of 100 m.p.h.6.Feel the Power of the World’s Turbo CopierIntroducting the new Toshiba 2230 Turbo. The first turbocharged copier in history.Beneath its sleek exterior is a copying system. So remarkable its actually patented.With it, you can produce 22 copies a minute. Or hit the turbo button and turn out 30 copies a minute. So now you have the power to work 40% more efficiently. While using 33% less toner. And what’s even more revolutionary, we’ve managed to do it all without turbo charging the price.To arrange for a free demonstration, just call 1-800-Go-TOSHIBA.7.Sometimes nothing but pure indulgence will do. The nights are longer, the evening is your own …, and the perfect accompaniment to make you feel special is the delicious Terry’s Chocolate Orange Bar.And we really do mean indulgence. It’s the unique blend of rich chocolate and deliciously orangey flavours, together with that melt-in-the-mouth quality, that gives the Terry’s Chocolate Orange Bar its delectably decadent feel. And its convenient size makes it just right for you to eat alone. …So, picture the scene. It’s your first evening in for weeks. You’ve kicked off your shoes, turned the lights down low and put on some slow music, perhaps a little soft soul or gentle jazz. The whole evening is a “me-time”, a special time just for you to relax. Make it complete with a Terry’s Chocolate Orange Bar … it’s sumptuous, luxurious and delectable. Go on … indulge. You deserve it.。
广告翻译
广告翻译品牌车：1. The relentless pursuit of perfection. 不懈追求完美。
（凌志轿车）2. Poetry in motion, dancing close to me. 动态的诗，向我舞近。
（丰田汽车）3. Engineered to move the human spirit. (Mercedes-Benz)人类精神的动力。
（梅塞德斯-奔驰）4. For the Road Ahead. (Honda) 康庄大道5. Our wheels are always turning. 我们的车轮常转不停。
(五十铃汽车)6. Sometimes beauty is more than skin deep.外表固然美，内在更为优。
（沃尔沃汽车广告）7.Speed and power have always been desirable, but rarely this controllable.速度动力鞭长可及，收发易如反掌。
（福特汽车广告）8. More space means more options. 空间大，功能全。
（货车广告）9. Even cold rolled steel can have a heart and soul.冰冷的躯体却散发出浓厚情意。
（汽车广告）10. In Search of Excellence. (Buick) 志在千里! (别克轿车)11.It's not enough that we do our best, we have to do what…s required.人尽其力，力尽其能。
（荣威轿车）12. In the Company of Masters 尊贵人生大师随行 (奥迪A8)13. Accuracy makes brand. (Suzuki) 精准缔造品牌 (铃木)14. Future follows my nature.(Chevrolet) 未来，为我而来（雪佛莱）15.Yesterday's sharper，today's brighter (Porsche) 昨日锋芒，今日辉煌（保时捷）16.Benz engine of China（Geely）中国奔驰的发动机（吉利）17.I'm on my way （CHEVROLET）表现由我（雪佛兰）18.Pass at brink，lead the way pink（Passat）志领先机（帕萨特）电子产品:19. The new digital era. 数码新时代。
经典广告翻译案例
经典广告翻译案例1.Just do it.跟着感觉走。
（耐克运动鞋）2.Ask for more.渴望无限。
（百事流行鞋）3.Obey your thirst.服从你的渴望。
（雪碧）4.Feel the new space.感受新境界。
（三星电子）5.Focus on life.瞄准生活。
（奥林巴斯相机）6.Good to the last drop.滴滴香浓，意犹未尽。
麦氏咖啡）7.A Kodak moment.就在柯达一刻。
（柯达胶卷）Share moments.Share life.（柯达胶卷）8.Started Ahead.成功之路，从头开始。
（飘柔洗发水）9.Make yourself heard.理解就是沟通。
（爱立信手机）10.Intelligence everywhere.智慧演绎，无处不在。
（摩托罗拉手机）11.The choice of a new generation.新一代的选择。
（百事可乐）12.We integrate，you communicate.我们集大成，您超越自我。
（三菱电工）13.The relentless pursuit of perfection.不懈追求完美。
（凌志轿车）14.Poetry in motion，dancing close to me.动态的诗，向我舞近。
（丰田汽车）Where there is a way，there is a Toyota。
有路就有丰田车.田汽车）15.Let's make things better.让我们做得更好。
（飞利浦电器）16.Good teeth，good health.牙齿好，身体就好。
（高露洁牙膏）17.Can't beat the real thing.挡不住的诱惑。
（可口可乐）Things go betterwith Coco-Cola.（Coco-Cola）饮可口可乐，万事如意。
广告翻译练习
广告翻译练习1.N ike, just do it.心动不如行动。
2.K odak is Olympic Color.柯达为奥运“添彩”。
3.T hings go better with Coca-Cola.可口可乐，让生活变得更美好。
4.M osquito Bye Bye Bye.一切蚊虫全消灭。
5.S tart Ahead.华丽变身，从“头”开始。
6.E verything is extraordinary, Everything Tempts. —Cartier一切尽显您的美丽，一切尽享您的魅力。
7.M inolta, finest to put you finest.美能达，为您留住生活的美好瞬间。
8.G ive a Timex to all, and to all a good time. 属于您的“天美时”，属于您的美好时光。
9.T ide’s In. Dirt’s Out.有汰渍，没污渍。
10. A world of comfort. —Japan Airlines为您开创一片自由舒适的天空。
11. A work of art. —Scotch Whisky给您带来艺术般的享受。
12.Taking the lead in a Digital World引领“数码世界”的潮流。
13.Prepare to want one随时恭候您的惠顾，总有一款适合您。
14.We race, you win成功之路，伴您同行。
15.Live with focus“福克斯”让您拥有更多关注的目光。
/doc/6a14074032.html,e the American Express Card to reflect your classic style. (Slogan:) do more使用美国运通卡，尽显您的尊贵“作”风。
(口号：)您可以“坐”的更多。
17.Currently taking on all projects. Large. Small. IMPOSSIBLE. (Slogan:) Never stop thinking.从现在开始，实施一切计划吧。
广告翻译练习
广告翻译练习广告翻译习题一、试译下列广告标题1.Reliably Solid, Solidly reliable.2.Taste too good for words. (某食品)3.KODAK with you.4.The more you write, the more you satisfy. (某自来水笔)5.Vandermint is good because it’s imported. It’s imported because it’s good. (某酒)6.利莱时装，真我个性，淑女形象。
利莱时装，时代的感觉。
7.茫茫沙漠，何处有绿洲？(骆驼牌绿茶)8.绿丹兰——爱你一辈子。
(绿丹兰系里化妆品)9.人带梅花，准时乐道。
(梅花牌手表)10.不求今日拥有，但求天长地久。
(青岛牌电视机)二、试译下面的广告语篇Ugly Is Only Skin-deepIt may not be much to look at. But beneath that humble exterior beats an air-cooled engine. It won’t toil over and ruin your piston rings. It won’t freeze over and ruin your life. It’s in the back of the car for, better traction in snow and sand. And it will give you about 29 miles to a gallon of gas.After a while you get to like so much about the VW, you even get to like what it looks like.You find that there’s enough legroom for almost anybody’ legs. Enough headroom for almost anybody’s head. With a hat on it. Sun-fitting bucket seats. Doors that close so well you can hardly close them. They are so airtight, it’s better to open a window a crack first!Those plain, unglamorous wheels are each suspendedindependently. So when a bump makes one wheel bounce, the bounce doesn’t make the other wheel bump. It’s things like that you pay the $1581for, when you buy a VW. The ugliness doesn’t add a thing to the cost of the car.That’s the beauty of it.。
广告翻译练习
I.翻译下列广告。
1. Winning the hearts of the world. (Air France)2. We’re Siemens. We can do that. (Siemens)3. Everything is extraordinary, Everything tempts. (Cartier)4. We bring high technology home. (NEC)5. Give a Timex to all, and to all a good time. (Timex)6. Every time we race, you win. (Yamaha Electronic Organs)7. Enjoy Life, Enjoy Simon (Simon Electric)8. The world smiles with Reader’s Digest.9. Good time, great taste, McDonald’s (McDonald)10. Elegance is an attitude. (Longines)II. 请指出下列广告所使用的修辞格，并将下列广告翻译成汉语。
1. Asia Garden Hotel — A Home Away From Home!（Asia Garden Hotel）2. For the modern Marco Polo.（Cathay Pacific Airlines3. Big thrills, small bills. (Budget Car Leasing Center)4. A day without orange juice is like a day without sunshine. (FLORIDA CITRUS COMMISSION)5. The driver is safer when the road is dry;The road is safer when the driver is dry.6. It’s a matter of pride. Proud tradition. Proud heritage. Proud taste. (L&M cigarette)7. Pity the pickpockets. (Clothes Advertisement)8. If it wasn’t in VOGUE, it wasn’t in vogue.（Vogue Fashion）9. Ask for More. (More)10. Wash the big city right out of your hair. (Shampoo Advertisement)11. There’s never been a better Time.12. Time Inc. says Life is coming back, and if Life returns, can Look be far behind?13. Make Time For Time.The auto industry calls it “Luxury”.The liquor industry calls it “Premium” .The airline industry calls it “First Class”.The hotel industry calls it “Five Star”.The securities industry calls it “Blue Chip”.In the communication industryIt is called “TIME”.14.If you drive, don’t drink; If you drink, don’t drive. (Public Welfare Advertisement)Every kid should have an apple after school. (Apple PC)16. To smoke or not, that’s a question. (Cigarette Advertisement)III．将下列广告翻译成英文。
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北京顺美服装有限公司 北京蒙妮莎时装有限公司 内蒙伊克昭盟羊绒衫厂 湖南长沙县湘绣厂 内蒙第三毛纺厂 浙江海宁宝富达皮革服装厂 友联兄弟皮革有限公司 广顺利环球有限公司 北京京港皮革有限公司 锦龙织染制衣有限公司 百威服装（北京）有限公司 北京华孚时装公司
届时每周六上午10：00 --- 11：00 下 午3：00 --- 4：00 将有职业模特队和 北京友谊商业集团模特队为您表演， 商店还将举办书画展、艺术家现场雕 刻绘画有奖购物等活动。 任您大展风采的春季时装荟萃在友谊， 友谊商店欢迎您的光临。 地址：建国门外大街17号
”航空牌“人造皮革箱 用料上乘，做工精细，款式新颖，价格合 理，规格齐全，欢迎选购。 “Aviation” Artificial Leather Suitcase Selected materials, fine workmanship, modern designs, reasonable price, various specifications. Order welcome.
“春花”牌吸尘器,清洁地毯.窗帘， 还可以吸净象木制和乙烯基一样坚硬的 地板，甚至水泥地。摩擦力小，噪音低。 请试试吧！你的地板会更加光亮无比。 The Chun-hua Vacuum Cleaner cleans rugs and drapes. It cleans hard surfaces like wood and vinyl floors. Even cement! It is sooth and quiet. Try it and your will sparkle with new cleanliness
ADs Translation Practice
1. It gives my hair super shine, super body, and leaves it smelling fresh as a meadow. 让我的头发拥有闪亮的光泽，坚韧的发质以 及草地般的清新香味。 2. Come to where the flavor is ——Marlboro Country 光临风韵之境——万宝路世界 3. Cleans yours breath while it cleans your teeth-------Colgate 口气清新，牙齿洁净 4. A world of comfort——Japan Air Line 日本航空，舒适之旅
2004北京友谊商店春季时装大荟萃
展销时间：2004年3月20日---4月18日 展销地点：北京友谊商店 联展品种：传统服装、裘皮大衣、羊绒、 羊毛衫、各类高档名牌时装、羽绒服、 童装、牛仔系列等。 参展单位：北京贝那通服装有限公司 北京爱得康时装有限公司
A galaxy of spring fashions in the Beijing Friendship Stores. All are welcome.
Address: Number 17， Jiangguo Gate Street, Beijing
Cashmere Known As “Soft Gold”
羊绒一直被称为“软黄金”和所有纤维材料之王。中 国是世界上的头号羊绒生产国，主要供应商来自内蒙 古、新疆和甘肃。 在中国西北高原，山羊的细羊毛长在粗羊毛的下面， 这样可以抵御冬季的冻风。细羊毛在春季开始脱落。 中国西北地区生产的最好的羊绒是3至7厘米长的白、 灰和紫色羊绒。白色羊绒是最宝贵的。相对于绵羊毛， 山羊绒更具吸湿性和弹性，如丝般柔软光泽。 然而，羊绒产量非常低，因为每只羊仅能产生150克 的细羊毛。目前，国内羊绒价格为每克二十元。中国 西北地区具有特有的气候，这使得其他国家不可能培 育出这样的绒山羊。所有这些加上“领袖”的精湛工 艺设计出了适合男性品位的独家珍藏羊绒衬衫。 “领袖”羊绒衫，引领中国男性21世纪潮流。
欢迎到青岛来 这里有美丽的风景，激动人心的奇 观，一流的设施，高效的服务．你可以 在美丽的沙滩上，金色的阳光里，恣情 嬉戏，尽情享受． Welcome to Qingdao Here you will see beautiful scenes, breathtaking wonders, First-class facilities and efficient services. You can bask, indulge, and luxuriate on the beautiful beaches, and in the golden sunshine.
Participants of the fair:
United Colors of Benetton Beijing Adler Comco Co. Ltd. Beijing Shunmei Garments Co. Ltd. Beijing Moniza Co. Ltd. Nei Mongol Yih Ju League Cashmere Knitwear Factory Huanan Changsha County Embroidery Factory Nei Mongol No 3 Woolen Mill Zhejiang Haining Baofuda Leather Garment Factory Youlian Brother Leather Co. Ltd. ACA Guangshunli Global Co. Ltd. Beijing Jinggang Leather Co. Ltd. Jinlong Weaving and Dyeing Garments Co. Ltd. Baiwei Garments (Beijing) Co. Ltd. Beijing Huafu Fashion Corporation
Beijing Friendship Store Spring Fashion Sales Fair 93
Time: March 20 --- April 18, 2004 Place: Beijing Friendship Store Articles on display: Traditional garments, fur coats, top quality sweaters, woolen sweaters and all kinds of top quality fashions, down garments, children’s clothes, cowboy suits, etc.
聘请钢琴教师 现聘请一钢琴教师教一五岁女孩弹钢琴。 每周两次，每次两小时．在家上课．有意者 请打电话０２９８３０６８１４． Wanted A piano teacher to teach a 5-year-old girl at home. 2 hours each time, twice a week. Call 0298306814.
Fashion show will be given by professional models and models from Beijing Friendship Commercial Group at 10 --- 11 am, 3 --- 4 pm on every Saturday and Sunday. Paintings and calligraphy articles will be on display. Carving and painting performances will be given by famous artists. Prized sale activities will be held.
5. You are better off under the Umbrella----- Travelers 您在“伞”下的天空更自由（购买“伞”式保险，远 行自在安全。）——旅游保险公司广告 （伞式制保险） 6. Quality never goes out of style——Levi’s 质量与风格共存 走形？绝不走型！/ 有形，更要有型！——李维斯 7. You don’t close your eye when you drive a car. So why should you when you buy one? ----Toyota 开车时不闭眼，买车时为何不尝试一下呢？ 小心驾驶，开心购车！ 驾驶室里看路况，购物场里看品牌！ 开车时全神贯注，买车时轻松自如。 ——丰田 （质量不容质疑，相信品牌就行了。？）
“雪莲”牌羊绒衫 北京生产的”雪莲”牌羊绒衫,系选用优质的 山羊绒作原料制成.本品具有色泽鲜艳,手感柔 滑,穿着舒适,轻,软,暖等特点,由于该产品品质 优良,做工精细,花型,款式新颖,尺码齐全,受到 过外消费者的热烈欢迎.
“Snow Lotus” Cashmere Sweaters “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.
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