加拿大旅游业研究(英文)

Running head: TOURISM INDUSTRY

The Canadian tourism industry research.

1358490 Seminar E1

Canada is the one of those most famous tourist destinations over the world. Tourism is also one of the pillar industries in national economy. According to government of Canada, “The tourism sector makes an important contribution to Canada's economy in every region of the country. In 2012, tourism accounted for approximately 2 percent ($32.0 billion) of Canada's gross domestic product, and generated $81.7 billion in revenues.” So, I chose the tourism industry for my individual research and try to answer these questions.

1.What are the barriers to entry in this industry?

The tourism industry includes many small sectors under its entirety, such as transportation, accommodation, food and beverage, recreation and entertainment, and travel services. (Government of Canada, 2013). Those small sectors are interdependent patents and not a single one can be omitted. In my opinion, this kind of relationship brings us the main barrier to entry this industry. Imagine that a place with beautiful scenery but lack of good accommodations and transportations, the cask effect will restrict the development of local tourism.

Another barrier is that this industry has already well-developed. (BMI Research, 2015) New comers don’t have big changes to gain competitiveness from the existing competitors. The cost for exploit a competitive new tourist destination is huge. That means even if we find a place which has a better scenery than Banff and Jasper, we still need tons of time and money to build auxiliary facilities to reach the current level of these two national parks.

One more barrier that I can find is government control and regulations. The protection of natural environment is the most important thing. (Government of Alberta, 2014.) It is effecting the tourism industry to some extent.

2.What is the bargaining power of buyers in the industry?

First, Canada offering a broad range of tourist attractions, including both winter sports and summer activities, negate the effects of seasonal slumps. (BMI Research, 2015) That means the internal competition in the Canadian tourism industry is intense. Tourists as buyers could make a choice from so many tourist destinations. That gives them a big bargaining power. In the International market, Canada also have to compete with other countries at the national level. Buyers are r elatively price sensitive, because in essence, tourism means “travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited” (Government of Canada, 2013.) Buyers could get the same satisfaction from different tourist attractions, so the cost will be an important factor for them to make a decision.

3.What is the bargaining power of suppliers in the industry?

As I mentioned above, the competition in the industry is intense from both macroscopic and microscopic point of view. Each competitor has a relatively small influence to the

industry. There are some famous tourist attractions in each province, and they are

competing each other. However, because Canada is so big, these big attractions also are monopoly locally to some degree. For example, I have been to Vancouver and Banff