《英语经贸文章阅读教程》U2 PPT
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教学课件 商务英语阅读(第2册)
Lead-in Discussion
2. Do you have an experience that you have a business idea and want to turn it into a business?
Lead-in Discussion
3. Which kind of business idea do you like? Why?
Structural Analysis
Para. Main Topics
Para. 1 Business ideas are all around you.
Para. 2- Some ways to help you get
20
business ideas
Para. 21- Get ready to transform your
Part I Words and Expressions
viable (Para. 4)
adj. being capable of doing what it is intended
to do 可行的(CET-6, TEM-8)
Cash alone will not make Eastern Europe’s banks viable. 单靠现金不可能使东欧的银行维持下去。
Part II Words and ssions
process (Para. 10)
n. a series of actions which are carried out in
order to achieve a particular result 过程(CET-4, TEM-4)
There was total agreement to start the peace process as soon as possible. 全体同意尽快启动和平进程 。
经贸英语阅读教程Text 2(3)
downpayment首付定金分期付款的首次付款ifyoumakeadownpaymentonsomethingyoupayonlyapercentageofthetotalcostwhenyoubuyit
Text 2 Q&A on a Sadly Predicable Debt Crisis
I. Related Words and Expressions capital expansion default on debt creditor intermediaries bankruptcy subprime mortgage risk capital monetary policy fiscal policy risk premium deflation liquidity balance sheet contract speculator down payment
II. Notes to the Text 1. securitized financial market 证券化的金 融市场 Securitization means the creation of financial instruments by combining other financial assets and then selling them to investors in the new form. Mortgages can be securitized, as can future royalties from a pop star's song portfolio. The new instruments can then be traded.
5. paternalist
家长主义者，家长作风的人 Someone in authority making decisions for other people which are often beneficial but which prevent those people from taking responsibility for their own lives.
Text 2 Q&A on a Sadly Predicable Debt Crisis
I. Related Words and Expressions capital expansion default on debt creditor intermediaries bankruptcy subprime mortgage risk capital monetary policy fiscal policy risk premium deflation liquidity balance sheet contract speculator down payment
II. Notes to the Text 1. securitized financial market 证券化的金 融市场 Securitization means the creation of financial instruments by combining other financial assets and then selling them to investors in the new form. Mortgages can be securitized, as can future royalties from a pop star's song portfolio. The new instruments can then be traded.
5. paternalist
家长主义者，家长作风的人 Someone in authority making decisions for other people which are often beneficial but which prevent those people from taking responsibility for their own lives.
Unit 2
经贸英语
Warm –up Activity
Translation 对外直接投资实质上是创立或发展跨国经营的公司。 直接投资在大公司进行全球生产和销售的总体战略中 是必不可少的一部分。这些大公司是跨国企业，他们 是对外直接投资的主要资金来源，也是全球经济中对 外直接投资增长的最主要推动者。 一个国家(母公司所在国)的投资者以控制资产为目的 在另一个国家(东道国)获得某种资产，就发生了直接 对外投资。对该资产的控制管理权在对外直接投资中 十分重要，并且把对外直接投资和在外国进行股票、。
经贸英语
Text A : Vocabulary
incorporate [in'kɔ:pəreit] vt. 使……并入，列入，包 含 e.g. 1. Many of your suggestions have been incorporated in the new plan. 你的很多建议已经被纳入新计划中。
Text A • Background Information. • Vocabulary & Useful Expression. • Understanding the Text.
经贸英语
Text A: Background Information
1. transfer of technology 技术转让，指转让者将其拥 有的专利和非专利技术的所有权或使用权有偿转让 他人的行为。 Technology transfer is the process of sharing of skills, knowledge, technologies, methods of manufacturing, samples of manufacturing and facilities among governments and other institutions to ensure that scientific and technological developments are accessible to a wider range of users who can then further develop and exploit the technology into new products, processes, applications, materials or services.
编外经贸英语函电与谈判课件U2
Written Style: Business English correspondence is commonly written in a formal writing style that follows standard English grammar and punctation rules
04
Managing leverage: identify and use your leverage points to gain an advantage
The Process and Steps of Business Negotiation
Preparation
Gather information: Research the other party, their interests, and any relevant industry information
02
Fundamentals of Business Negotiation
Strategies and Techniques for Business Negotiation
01
Strategies for Successful Negotiation
Long term relationship strategy: foplication of Business English Response in Business Negotiations
The role of economic and trade English coherence
in business negotiations
Communication medium
• Practical operation and simulated negotiation
经贸英语Unit2
Unit 2 Business Background Check
Reading A
投资者被某公司骗数百万美元的报道屡见不鲜。因此， 确定合作伙伴有好的信誉尤为重要，而进行商业背景调查是 最常用的一种方法。下面是进行商业背景调查的基本步骤： （1）调查公司基本信息 调查公司的基本信息通常应从公司所在地区开始，特别是对 于小公司来说，因为这里可能是信息的唯一来源。所有的公 司都必须遵守当地的法律法规，因为他们是植根于此的。调 查可以从城市记录入手，它们提供有关公司的起源、逃税情 况、起诉判决以及违法行为等信息。这些信息正常都向查询 者公开。
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2. What do you think is the most important part of a business
Unit 2 Business Background Check
Reading A
There are more and more news stories about companies that defraud investors of millions of dollars. Therefore, it is important to be certain that the company you are intending to establish a relation with is reputable and the usual practice to do so is to run a business background check. In order to do this, the following straightforward steps are recommended: (1) Finding Basic Information of a Company Always start at the local level, especially for a small company, as this may be the only source of information available. All companies must conform to local laws or codes since they are essentially rooted in a community. City records are a good place to start. They will provide the information about the origin of the business, tax evasion, judgments filed or actions against the business. The information is normally public and available to all who ask.
《英语经贸文章阅读教程》U2 PPT
•11
课文学习
Business terms
tumbling exports (para. 1) the drying-up of foreign finance (para. 1) emerging economies (para. 1) net private capital flows (para. 2) global trade volumes (para. 2) open market (para. 2) boost domestic demand (para. 3) the flight of private capital (para. 3) current-account deficits (para. 3) a drought of financing (para. 3) 出口锐减 外资枯竭 新兴经济体 私有资本流动净值 全球贸易额 公开市场 扩大内需 私人资本外逃 经常账户逆差/赤字 融资匮乏
•6
The novel A farewell to Arms was written by a famous American writer Ernest Hemingway.
Question: What idea does the author want to convey by using this title, “Farewell, Free Trade”?
•8
热身练习
Warm-up activities
1. Preview work：Read and think.
Before we study the unit, please skim the text and raise two questions on either the content or the language.
课文学习
Business terms
tumbling exports (para. 1) the drying-up of foreign finance (para. 1) emerging economies (para. 1) net private capital flows (para. 2) global trade volumes (para. 2) open market (para. 2) boost domestic demand (para. 3) the flight of private capital (para. 3) current-account deficits (para. 3) a drought of financing (para. 3) 出口锐减 外资枯竭 新兴经济体 私有资本流动净值 全球贸易额 公开市场 扩大内需 私人资本外逃 经常账户逆差/赤字 融资匮乏
•6
The novel A farewell to Arms was written by a famous American writer Ernest Hemingway.
Question: What idea does the author want to convey by using this title, “Farewell, Free Trade”?
•8
热身练习
Warm-up activities
1. Preview work：Read and think.
Before we study the unit, please skim the text and raise two questions on either the content or the language.
经贸英文函电 Unit 2 Establishing business relations
• 现冒昧去函，以谋求同贵方进行贸易。
• 7)to have one’s name and address from… • 从……处得知某人名字和地址
• We have your name and address from China Council for the Promotion of International Trade.
• 现函告，我方为淡水珍珠出口商，在此行业已有多年经验。
• 4）to take the opportunity to introduce • 利用机会介绍
• We take this opportunity to introduce ourselves as large importers of fertilizers in our country.
• We owe your name and address to Italian Commercial Bank who has informed us that you are in the market for ball-bearing.
• 承蒙意大利商业银行告知贵公司名称和地址，并告知贵方 欲购进滚珠轴承。
• 乘此机会，兹介绍，我公司为国内化肥大进口商。
• We take the opportunity to introduce our company as an exporter dealing exclusively in leather goods.
• 我方借此机介绍，我公司为专门经营皮革制品的出口商。
• 贵方9月8日函已由我们在北京的总部转交我方处理。 • Your inquiry has been forwarded to us for attention
from the Commercial Counsellor’s Office of the Chinese Embassy in Rome. • 贵方询盘已由中国驻罗马大使馆商务参赞处转交我方处理。
• 7)to have one’s name and address from… • 从……处得知某人名字和地址
• We have your name and address from China Council for the Promotion of International Trade.
• 现函告，我方为淡水珍珠出口商，在此行业已有多年经验。
• 4）to take the opportunity to introduce • 利用机会介绍
• We take this opportunity to introduce ourselves as large importers of fertilizers in our country.
• We owe your name and address to Italian Commercial Bank who has informed us that you are in the market for ball-bearing.
• 承蒙意大利商业银行告知贵公司名称和地址，并告知贵方 欲购进滚珠轴承。
• 乘此机会，兹介绍，我公司为国内化肥大进口商。
• We take the opportunity to introduce our company as an exporter dealing exclusively in leather goods.
• 我方借此机介绍，我公司为专门经营皮革制品的出口商。
• 贵方9月8日函已由我们在北京的总部转交我方处理。 • Your inquiry has been forwarded to us for attention
from the Commercial Counsellor’s Office of the Chinese Embassy in Rome. • 贵方询盘已由中国驻罗马大使馆商务参赞处转交我方处理。
《英语经贸文章阅读教程》U1 PPT
《英语经贸文章阅读教程》
Unit 1 The World Economy
1
热身练习
Warm-up questions:
a). What are the major features of the global economy this year? Describe the current status of the major world economic powers. b). Is the title of the text, “The Great Stabilization”, appropriate to describe the current world economic situation?
13
课文学习
Notes/Background information
Austria’s Hypo Group (para.5)奥地利裕宝集团 The Hypo Group Alpe Adria (HGAA) is an Austrian banking group with numerous cross-border activities in eight countries of the Alps-Adriatic region. Its network of branches and offices extends from Austria through Italy and Liechtenstein, from Slovenia through Croatia, BosniaHerzegovina, Serbia, Montenegro, Hungary and Germany on to Brussels. There are three strategic business sectors of the Hypo Group—banking, leasing and consulting. Hypo Group Alpe Adria aims to become the leading commercial bank in the Alps-Adriatic region. The bank was nationalised by the Austrian government to avert a bank collapse in 2009. 14
Unit 1 The World Economy
1
热身练习
Warm-up questions:
a). What are the major features of the global economy this year? Describe the current status of the major world economic powers. b). Is the title of the text, “The Great Stabilization”, appropriate to describe the current world economic situation?
13
课文学习
Notes/Background information
Austria’s Hypo Group (para.5)奥地利裕宝集团 The Hypo Group Alpe Adria (HGAA) is an Austrian banking group with numerous cross-border activities in eight countries of the Alps-Adriatic region. Its network of branches and offices extends from Austria through Italy and Liechtenstein, from Slovenia through Croatia, BosniaHerzegovina, Serbia, Montenegro, Hungary and Germany on to Brussels. There are three strategic business sectors of the Hypo Group—banking, leasing and consulting. Hypo Group Alpe Adria aims to become the leading commercial bank in the Alps-Adriatic region. The bank was nationalised by the Austrian government to avert a bank collapse in 2009. 14
《经贸英语阅读教程》经贸英语,阅读.doc
《经贸英语阅读教程》-经贸英语,阅读商务指南
《经贸英语阅读教程》
书名全称：经贸英语阅读教程(经济学类21世纪高等院校专业课系列教材)
【作】潘忠朱振荣【出版社】出版社【版次印次】2006-02-01 【ISBN书号】7111185846 【开本】16开【装帧】平装【国别】中国大陆【页数】209
辑推荐：书摘作经过认真筛选，提供了原汁原味的英语经贸文章，题材兼顾中外经济，涵盖诸多行业领域。
本教材具有实用性、知识性和时效性的特点，尤为重要的是对课文中出现的各种专业和专业词汇进行了更加深入广泛的补充性解释。
本书是经济学类“21世纪高等院校专业课系列教材”之一，具有实用性、知识性和时效性的特点，尤为重要的是对课文中出现的各种专业组织和专业词汇进行了更加深入广泛的补充性解释。
本书能纵深发展的英语运用能力，提高学生阅读理解经贸英语文章的水平，为其日后工作打下必要的语言基础。
同时，本书也可作为涉外活动人士用于提高水平的阅读材料。
图书目录前言第1章政府官员对倾销的滥用发出警告第2章印度尼西亚：消费的天堂? 第3章欧元：一体化前景第4章美联储的未来(上) 第5
章美联储的未来(下) 第6章与可持续发展：多哈发展议程第7章中国开始开展自由贸易...[浏览全部内容]。
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•8
热身练习
Warm-up activities
1. Preview work：Read and think.
Before we study the unit, please skim the text and raise two questions on either the content or the language.
currethnteafcocolluonwt ing
export subsidies
key
terms
经常账户
an出d 口tra补n贴slate
them
into Chinese.
tariff
关税
creditor country
债权国家
•10
The structure of the text
课文学习
•3
Objectives
学习目标
To get ideas of the world trade situation after the outbreak of the 2008 financial crisis; To understand why, in such situations, many countries would break the promise of keeping free trade and turn to an old but false friend—protectionism. This should be taken into consideration when different governments are making foreign trade policies.
Part I (para 1-4): Introduction of the reasons why protectionism was thriving.
Part II (para 5-7): Fair-weather freetraders.
Part III (para 8-9): Handouts to the ready. Part IV (para 10): The solution of
“farewell”?
•6
The novel A farewell to Arms was written by a famous American writer Ernest Hemingway.
Question: What idea does the author want to convey by using this title, “Farewell, Free Trade”?
•7
课文导读
Text study: Background Introduction
The author uses the title “Farewell, Free Trade” to describe that protectionism is a growing risk in current economic recession and he also offers the solution. This is a short, condense and well-organized article with two sarcastic subheads and one topic sentence for each paragraph.
•9
热身练习
a ht of financing
融资匮乏
glob2al. tBraduesvinoleusmseTs erms Previ全ew球:贸易额
the flight of private capital
私人资本外逃
boosPt ldeoamseessticcadnemthanedtext for the扩m大ea内n需ings of
•4
课文学习
Text study Farewell, Free Trade
Adapted from The Economist, Dec. 18，2008
•5
Title: “Farewell, Free Trade” Title: “A Farewell ……”?
Do you know the novel written by Hemingway? Name the title of his novel with the word
《英语经贸文章阅读教程》
Unit 2 Trade Protectionism
热身练习
Warm-up questions:
a). What are the world trade conditions like this year? Name some major developed countries and some major emerging economies, and describe their trade situations.
protectionism.
•11
课文学习
Business terms
tumbling exports (para. 1) the drying-up of foreign finance (para. 1) emerging economies (para. 1) net private capital flows (para. 2) global trade volumes (para. 2) open market (para. 2) boost domestic demand (para. 3) the flight of private capital (para. 3) current-account deficits (para. 3) a drought of financing (para. 3)
b). What idea does the author mean to convey with this title, “Farewell, Free Trade”?
•2
单元导读
Guide to reading
1
Objectives
2
Text & Exercises
3
Case materials
热身练习
Warm-up activities
1. Preview work：Read and think.
Before we study the unit, please skim the text and raise two questions on either the content or the language.
currethnteafcocolluonwt ing
export subsidies
key
terms
经常账户
an出d 口tra补n贴slate
them
into Chinese.
tariff
关税
creditor country
债权国家
•10
The structure of the text
课文学习
•3
Objectives
学习目标
To get ideas of the world trade situation after the outbreak of the 2008 financial crisis; To understand why, in such situations, many countries would break the promise of keeping free trade and turn to an old but false friend—protectionism. This should be taken into consideration when different governments are making foreign trade policies.
Part I (para 1-4): Introduction of the reasons why protectionism was thriving.
Part II (para 5-7): Fair-weather freetraders.
Part III (para 8-9): Handouts to the ready. Part IV (para 10): The solution of
“farewell”?
•6
The novel A farewell to Arms was written by a famous American writer Ernest Hemingway.
Question: What idea does the author want to convey by using this title, “Farewell, Free Trade”?
•7
课文导读
Text study: Background Introduction
The author uses the title “Farewell, Free Trade” to describe that protectionism is a growing risk in current economic recession and he also offers the solution. This is a short, condense and well-organized article with two sarcastic subheads and one topic sentence for each paragraph.
•9
热身练习
a ht of financing
融资匮乏
glob2al. tBraduesvinoleusmseTs erms Previ全ew球:贸易额
the flight of private capital
私人资本外逃
boosPt ldeoamseessticcadnemthanedtext for the扩m大ea内n需ings of
•4
课文学习
Text study Farewell, Free Trade
Adapted from The Economist, Dec. 18，2008
•5
Title: “Farewell, Free Trade” Title: “A Farewell ……”?
Do you know the novel written by Hemingway? Name the title of his novel with the word
《英语经贸文章阅读教程》
Unit 2 Trade Protectionism
热身练习
Warm-up questions:
a). What are the world trade conditions like this year? Name some major developed countries and some major emerging economies, and describe their trade situations.
protectionism.
•11
课文学习
Business terms
tumbling exports (para. 1) the drying-up of foreign finance (para. 1) emerging economies (para. 1) net private capital flows (para. 2) global trade volumes (para. 2) open market (para. 2) boost domestic demand (para. 3) the flight of private capital (para. 3) current-account deficits (para. 3) a drought of financing (para. 3)
b). What idea does the author mean to convey with this title, “Farewell, Free Trade”?
•2
单元导读
Guide to reading
1
Objectives
2
Text & Exercises
3
Case materials