电子商务专业英语Unit4 B2B E-commerce
八下英语第四单元b2b重点单词
八下英语第四单元b2b重点单词1. recognize (v.) - 承认，认可例句：I didn't recognize him at first because he had changed so much.2. decrease (v.) - 减少例句：The price of the product decreased after the introduction of a new competitor.3. increase (v.) - 增加例句：The number of students has increased significantly since the school implemented its new program.4. solution (n.) - 解决方案例句：We need to find a solution to this problem before it gets worse.5. challenge (n.) - 挑战例句：Climbing Mount Everest was definitely the biggest challenge of my life.6. option (n.) - 选项例句：You have several options for transportation, including bus, train, or car.7. advertise (v.) - 广告例句：The company spent a lot of money to advertise their new product on television.8. brand (n.) - 品牌例句：Nike is a popular sports brand known throughout the world.9. market (n.) - 市场例句：The company conducted extensive market research before launching their new product.10. competition (n.) - 竞争例句：There is a lot of competition among different smartphone companies.11. attract (v.) - 吸引例句：The beautiful landscape attracted many tourists to visit the small town.12. promote (v.) - 促进，推广例句：The company plans to promote their new line of products through social media.13. customer (n.) - 顾客例句：The store always provides excellent service to its customers.14. strategy (n.) - 策略例句：The team developed a new marketing strategy to attract more customers.15. target (n.) - 目标例句：Our target audience is young adults between the ages of 18 and 25.16. trend (n.) - 趋势例句：The fashion industry is always changing with new trends each season.17. unique (adj.) - 独特的例句：The artist has a unique style that sets him apart from other painters.18. introduce (v.) - 介绍例句：Let me introduce you to my friend John.19. current (adj.) - 当前的例句：The current economic situation is causing many businesses to struggle.20. analyze (v.) - 分析例句：The scientists analyzed the data to determine the cause of the problem.21. influence (n.) - 影响力例句：Parents have a great influence on their children's behavior.22. consumer (n.) - 消费者例句：The company conducted a survey to better understand the needs of their consumers.23. benefit (n.) - 好处例句：Regular exercise has many health benefits.24. feature (n.) - 特征例句：The new smartphone has many advanced features.25. preference (n.) - 偏好例句：Everyone has their own personal preference when it comes to food.26. purchase (v.) - 购买例句：I am going to purchase a new laptop for school.27. focus (v.) - 专注例句：I need to focus on my studies if I want to get good grades.28. guarantee (n.) - 保证例句：The company offers a money-back guarantee if the product is not satisfactory.29. convenient (adj.) - 方便的例句：Having a smartphone makes it very convenient to stay connected.30. stylish (adj.) - 时尚的例句：She always dresses in a stylish way and looks fashionable.31. loyal (adj.) - 忠诚的例句：The dog is always loyal to its owner and never leaves their side.32. recommend (v.) - 推荐例句：I highly recommend this restaurant; the food is delicious.33. efficient (adj.) - 高效的例句：The new washing machine is much more efficient and uses less water.34. convenient (adj.) - 方便的例句：Living close to work is very convenient as it saves time on commuting.35. reliable (adj.) - 可靠的例句：My car is very reliable and rarely breaks down.36. obtain (v.) - 获得例句：You need to obtain a permit before you can build a new house.37. estimate (v.) - 估计例句：The project is estimated to cost around $500,000.38. guarantee (v.) - 保证例句：The company guarantees that the product will be delivered within two days.39. identify (v.) - 辨认例句：The detective was able to identify the suspect from a photo.40. influence (v.) - 影响例句：Her speech influenced many people to change their opinions.41. complaint (n.) - 抱怨例句：The customer made a complaint about the poor service they received.42. satisfaction (n.) - 满意例句：The company aims to provide high levels of customer satisfaction.43. feedback (n.) - 反馈例句：The company values customer feedback and uses it to improve their products.44. reputation (n.) - 名誉例句：The restaurant has a reputation for serving delicious and high-quality food.45. trendsetter (n.) - 引领潮流者例句：She is a trendsetter in the fashion industry and always wears the latest styles.46. loyalty (n.) - 忠诚例句：The loyalty program rewards customers for their continued support.47. target market (n.) - 目标市场例句：The company identified their target market as young, tech-savvy consumers.48. niche market (n.) - 小众市场例句：The store caters to a niche market and specializes in selling organic products.49. competitive advantage (n.) - 竞争优势例句：The company's competitive advantage lies in its innovative technology.50. promotional campaign (n.) - 促销活动例句：The store launched a promotional campaign to attract new customers.51. packaging (n.) - 包装例句：The product's packaging is designed to be eye-catching and appealing. 52. product line (n.) - 产品线例句：The company expanded its product line to include new and improved items.53. after-sales service (n.) - 售后服务例句：The company provides excellent after-sales service to ensure customer satisfaction.54. market share (n.) - 市场份额例句：The company aims to increase its market share by offering competitive prices.55. pricing strategy (n.) - 定价策略例句：The company adopted a competitive pricing strategy to attract more customers.56. supply and demand (n.) - 供需关系例句：The price of the product is influenced by the principles of supply and demand.57. economies of scale (n.) - 规模经济例句：The company benefits from economies of scale, which allows them to offer lower prices.58. branding strategy (n.) - 品牌策略例句：The company has a strong branding strategy that helps differentiate its products from competitors.59. market research (n.) - 市场调研例句：The company conducted market research to understand the preferences of their target audience.60. consumer behavior (n.) - 消费者行为例句：Understanding consumer behavior is crucial for developing effective marketing strategies.61. customer segmentation (n.) - 客户细分例句：The company uses customer segmentation to tailor their marketing efforts to different groups.62. promotional tool (n.) - 促销工具例句：Social media platforms are popular promotional tools for businesses. 63. customer retention (n.) - 客户留存例句：The company focuses on customer retention strategies to maintain a loyal customer base.64. return on investment (ROI) (n.) - 投资回报率例句：The company's marketing campaign had a high return on investment.65. product lifecycle (n.) - 产品生命周期例句：The product lifecycle includes stages such as introduction, growth, maturity, and decline.66. market penetration (n.) - 市场渗透例句：The company aims to increase market penetration by offering competitive prices and promotions.67. customer relationship management (CRM) (n.) - 客户关系管理例句：The company uses customer relationship management software to better understand and serve their customers.68. e-commerce (n.) - 电子商务例句：E-commerce has revolutionized the way people shop and purchase goods.69. supply chain management (n.) - 供应链管理例句：Efficient supply chain management is crucial for the success of a business.70. sustainability (n.) - 可持续性例句：The company is committed to promoting sustainability and reducing its environmental impact.这些单词是八年级下册英语第四单元B2B的重点单词，掌握它们将有助于提高我们的英语水平，并且能够更好地理解和运用英语。
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机电子商务英语词汇大全：掌握电子商务领域的重要英语词汇，把握商机在如今数字化和全球化的时代，电子商务已经成为商业运营中不可忽视的一部分。
无论是为了拓展市场，还是为了与国际客户交流，掌握电子商务领域的英语词汇变得至关重要。
本文将为您提供一份电子商务英语词汇大全，助您更好地理解和应用电子商务。
1. E-commerce - 电子商务- Definition: The buying and selling of goods and services conducted over electronic systems such as the internet.- Sentence: With the rise of e-commerce, many traditional retailers have started to develop their online presence.2. Online marketplace - 网上市场- Definition: A website or platform where buyers and sellers engage in transactions.- Sentence: Amazon and Alibaba are two famous online marketplaces that provide a wide range of products.3. Digital marketing - 数字营销- Definition: Promoting products or services through digital channels, such as social media, search engines, and email marketing.- Sentence: Digital marketing has become an essential strategy for businesses to reach their target audience.4. B2B (Business-to-Business) - 企业对企业- Definition: The exchange of goods or services between businesses.- Sentence: Many manufacturers rely on B2B platforms to connect with suppliers and distributors.5. B2C (Business-to-Consumer) - 企业对消费者- Definition: The exchange of goods or services from businesses to consumers.- Sentence: Online retailers are focused on enhancing the B2C shopping experience to attract more customers.6. Dropshipping - 代发货- Definition: A retail fulfillment method where the seller does not keep products in stock, but instead transfers customer orders and shipment details to a manufacturer or supplier who directly ships the products to the customer.- Sentence: Dropshipping has gained popularity among entrepreneurs due to its low startup costs and ease of operation.7. Payment gateway - 支付网关- Definition: A platform that authorizes payments for e-commerce transactions.- Sentence: Integrating a secure payment gateway is crucial for online businesses to facilitate smooth and secure transactions.8. CRM (Customer Relationship Management) - 客户关系管理- Definition: A system or strategy for managing and analyzing customer interactions and data to improve business relationships.- Sentence: Many companies use CRM software to keep track of customer preferences and provide personalized services.9. SEO (Search Engine Optimization) - 搜索引擎优化- Definition: The practice of optimizing websites to rank higher in search engine results pages.- Sentence: By implementing effective SEO strategies, businesses can increase their visibility online and attract organic traffic.10. Data analytics - 数据分析- Definition: The process of collecting, analyzing, and interpreting data to gain insights and make informed business decisions.- Sentence: Data analytics helps businesses identify market trends and customer behavior to develop effective marketing strategies.11. Mobile commerce - 移动商务- Definition: Conducting commercial transactions through mobile devices, such as smartphones and tablets.- Sentence: The rise of mobile commerce has transformed the way consumers shop and interact with businesses.12. Cross-border e-commerce - 跨境电子商务- Definition: The online sale of goods or services between businesses and consumers in different countries.- Sentence: Cross-border e-commerce has opened up new opportunities for businesses to access global markets.在电子商务领域成功运营，不仅需要了解上述关键英语词汇，还需要不断学习和掌握行业的最新趋势和技术。
Unit4电子商务
I. Warm-up1.Tick (√) the words and phrases that are associated with this unit.□e-commerce □business-to-business (B2B) □email marketing□cyber dealing □the average sales price (ASP) □online marketplace□ebay business □insertion fee □final value fee□ □business-to-consumer (B2C ) □EDIII. Text ReadingPart APaperless Trade—Electronic CommerceWith the age of paperless trade coming, electronic commerce, or e-commerce, now attaches much i mportance to people’s daily lives. Many firms begin to focus their attention on electronic commerce. Then, what is electronic commerce?Electronic commerce is an emerging model of selling and merchandising tools in which buyers are able to participate in all phases of a purchase decision. They step through their business processes electronically rather than in a physical store or by phone. The processes in electronic commerce include enabling a customer to access product information, select items they need and complete financing settlement.E-commerce is the main reason a large number of websites exist on the web. It has opened a whole new world for retailers, wholesalers and other types of marketers. Those vendors range from the big guys (i.e., K-Mart, Wal-Mart) to the smaller, lesser-known ones (i.e., individuals). In some cases, it has even made a few people very wealthy. But, for the most part, it has become another method of creating income, whether it is to make a living or just a little pocket change.Since it is different from the type of commerce most of us are used to, it takes a new way of thinking to be successful. In the near future, e-commerce will not slow down. On the contrary, it will rapidly grow around the world, making for a true global economy.New Words&Expressions:emerging adj. 出现的；显现的merchandising n. 商品促销categorize v. 分类；归类available adj. 可得到的；可使用的contract n. 合同verify v. 证实；核实vendor n. 卖主attach much importance on 认为······很重要；起······重要作用be categorized into 分类为；归类于have an effect on 起······起作用slow down 减缓Exercises:1. Answer the following questions briefly according to the text.①Why do many firms focus their attention on electronic commerce?②What is the definition of e-commerce?③How many procedures can e-commerce be categorized into? What are they?④Why can we say that e-commerce is the main reason a number of websites exist onthe web?⑤Will e-commerce slow down in the near future?2. Fill in the table below by giving the corresponding Chinese or Englishequivalents.electronic commerce资金安全cyber dealing产品信息mode of payment及时送货ways of delivery购买决策surf on the Internet资金结算Part A无纸贸易---电子商务随着无纸贸易时代的到来，电子商务在人们的生活中起着很重要的作用。
电子商务专业英语Unit4 B2B E-commerce
Summary
Key Words
Key Sentences
Business-to-business marketing is emerging from under the shadow of its larger
business-to-consumer marketing. B2B marketing has long been associated with
increasingly recognizing the importance of taking
an holistic approach to how they conduct their business—not just with regard to their customers but also in terms of how they are perceived by employees and other business stakeholders, such as
intelligent features that take e-procurement to the next level.In addition ,A case study
describes a typical situation where a company is making a purchasing decision on automobile parts.Finally,the biggest challenges in building the World Bank eprocurement solution were function and technology now.
Key Sentences
Customer relationship management (CRM) has
外贸英语函电 Unit 4 Register and Application of B2B
【Skill Drilling】技能训练
1．为合作企业注册一个外贸网站，并在上面发布供求信息。
2．用搜索引擎搜索并浏览一个适合你们实习基地产品的外贸网站， 说说它的特点和主要内容。
Thank you!
6．浏览、注册英文网站常用词汇的中英文对照
经营理念 operation principle 产品销售 sales 联系我们 contact us 信息发布 information 返回首页 homepage 产品订购 order 分类浏览 browse by category 电子商务 e-business 公司实力 strength 版权所有 copyright 友情链接 hot link 应用领域 application fields 人力资源 human resource 领导致辞 leader’s oration 企业资质 enterprise qualification 行业新闻 trade news 行业动态 trends 客户留言 customer message 求贤纳士 join us 大事 great event 动态 trends 服务 service 投资 investment 行业 industry 规划 programming 环境 environment 发送 delivery 提交 submit 重写 reset 登录 enter或login 注册 register 某公司技术支持 powered by 社区 community 业务介绍 business introduction 在线调查 online inquiry 下载中心 download
（2）外贸常用B2B网站
worlddata thomasnet alibaba manta tradekey ttnet indiamart tradeindia EC21 ecplaza ameinfo B2Bfreezone EC51 madeinchina tradevv globalsources 21food tootoo mofcom meritline bestbuy tradeget trade2cn globaltext globalspec kompass jetro globalshoes busytrade business nowec asianproducts craigslist ECvv hktdc tradeboss dhgate wdtrade dnb tradekorea taiwantrade allproducts chemnet tradeeasy busytrade global trade wdtrade aaaoe fuzing tradezone globalimporter europages superpages kellysearc
跨境电子商务英语Unit 4讲稿-店铺和产品描述讲稿
一、 复习提问与上次课作业典型问题答疑 回顾第 3 单元跨境电商平台的选择、注册材料的准备及开店常见问题等内容。 讲解每个小节的课后习题，特别是主观题。 二、 教学单元名称 第四单元《店铺和产品描述》 三、 课程导入 以跨境电商的店铺描述为导入点，启发学生思考，跨境电商店铺该如何描述 开展本章节的授课。 四、 分析思路 本章节主要涉及到跨境电商店铺和产品描述的三大重难点知识：一、跨境电 商的店铺描述；二、跨境电商的产品标题和关键词；三、跨境电商的产品描述和 特征。围绕这三个知识点，层层递进，重点突破，分析跨境电商中的店铺和产品 描述。 五、 讲授内容 Part 1 Store Description Warming-up
教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。 Which one are you interested in? 您对哪一款感兴趣？ Please place your order. 请您下单。 Send me the link to that website, please. 请把网页链接发送给我。 Take your time to browse and check out the pictures of the items you’re interested in, please. 请花些时间浏览查看您感兴趣的商品图片。 I update my website and upload images of new products every week. 我每周更新我的网页并上传新产品的图片。
(3) Keep your description short and sweet. (4) At the FAQ section.
Part 2 Title and Key Words of a Product Warming-up
电商专业名词
电商专业名词一、基础概念类1. 电子商务（E - Commerce）- 定义：通过互联网等电子手段进行的商业活动，包括商品和服务的销售、购买、营销、客户服务等各个环节。
例如，淘宝、京东等平台上商家与消费者之间的交易活动就是电子商务的典型体现。
2. B2B（Business - to - Business）- 含义：企业对企业的电子商务模式。
即企业之间通过互联网进行产品、服务及信息的交换。
阿里巴巴国际站，众多的制造商、批发商在这个平台上进行原材料、零部件等的交易。
3. B2C（Business - to - Consumer）- 解释：企业对消费者的电子商务模式。
企业直接向消费者销售产品和服务。
像亚马逊、当当网，消费者可以直接在这些网站上购买书籍、电子产品等商品。
4. C2C（Consumer - to - Consumer）- 定义：消费者对消费者的电子商务模式。
个人之间通过网络平台进行商品的交易。
例如，闲鱼平台，用户可以将自己闲置的物品卖给其他个人用户。
5. O2O（Online - to - Offline）- 含义：线上到线下的电子商务模式。
将线上的商业机会与线下的实体店铺相结合。
大众点评网，用户可以在线上查看餐厅、酒店等商家的信息并进行预订，然后到线下实体店消费。
二、营销相关类1. 流量（Traffic）- 解释：指网站或电商平台的访问量，包括独立访客数量、页面浏览量等。
流量是电商运营的重要指标，更多的流量意味着更多的潜在客户。
例如，一个电商网站每天有1000个独立访客访问，这1000就是该网站的日流量的一部分。
2. 转化率（Conversion Rate）- 定义：在电商中，转化率是指进行了期望行为的访问者数量与总访问者数量的比率。
例如，如果一个电商网站有1000个访客，其中有100个访客购买了商品，那么该网站的转化率就是100÷1000 = 10%。
期望行为可以是购买、注册、订阅等。
B2B E-Commerce
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
5-5
– Many-to-Many: Exchanges
• exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other • public e-marketplaces Third-party exchanges open to all interested parties (sellers and buyers)
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
5-15
• USING AUCTIONS ON THE SELL SIDE
– Forward auctions offer the following benefits to B2B sellers:
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
5-4
• THE BASIC TYPES OF B2B E-MARKETPLACES AND SERVICES
– One-to-Many and Many-to-One: Private EMarketplaces
电商专业名词大全
电商专业名词大全在电子商务（电商）领域中，有许多专业术语被广泛使用。
本文将为您提供一个电商专业名词的大全，以帮助您更好地理解和应用这些术语。
1. 电子商务（E-commerce）：指通过互联网等电子方式进行商业交易的活动。
2. 商业模式（Business Model）：指企业用于创造和交付价值，并从中获取利润的方式。
3. B2B（Business-to-Business）：指企业与企业之间进行的电商交易。
4. B2C（Business-to-Consumer）：指企业与消费者之间进行的电商交易。
5. C2C（Consumer-to-Consumer）：指消费者之间进行的电商交易。
6. O2O（Online-to-Offline）：指线上与线下业务的结合，例如在线购买后到实体店自取商品。
7. 供应链管理（Supply Chain Management）：指对物流、仓储和供应商之间的协作进行优化管理，以提高效率和降低成本。
8. 电子支付（E-payment）：指在电子商务中使用电子形式完成货币交易的方式，如支付宝、微信支付等。
9. 电子数据交换（Electronic Data Interchange，EDI）：指不同公司间通过计算机网络进行数据的交流和交换。
10. 网上商城（Online Marketplace）：指由平台提供者在互联网上搭建的电商平台，供卖家和买家进行交易。
11. 虚拟商店（Virtual Store）：指以虚拟现实技术为基础，通过计算机图形和仿真技术创造出的虚拟购物环境。
12. 网络营销（Internet Marketing）：指通过互联网和其他数字渠道进行市场推广和销售的活动。
13. 网络推广（Online Promotion）：指利用搜索引擎优化、社交媒体、在线广告等手段提升品牌知名度和销量。
14. 电子广告（Digital Advertising）：指在互联网上使用文字、图像、音频和视频等形式进行广告宣传的行为。
电子商务知识点总结——名词解释
电子商务知识点总结——名词解释一、电子商务(E-commerce)电子商务是指利用互联网等信息技术进行商业活动的过程，包括电子商务的整个商业活动链，如在线购物、在线支付、电子营销、供应链管理等。
二、B2C电子商务(Business-to-Consumer E-commerce)B2C电子商务是指企业与个人之间进行的在线商务活动，即企业向消费者直接销售产品或提供服务的模式，消费者通过互联网购买商品。
三、C2C电子商务(Consumer-to-Consumer E-commerce)C2C电子商务是指个人之间进行的在线交易活动，即个人通过互联网平台进行产品销售、交换或租借的模式。
四、B2B电子商务(Business-to-Business E-commerce)B2B电子商务是指企业之间进行的在线商务活动，包括产品供应、采购、合作、物流等，通过互联网平台促进企业间的交流和交易。
五、O2O电子商务(Online-to-Offline E-commerce)O2O电子商务是指线上与线下商业模式的融合，通过互联网平台将线上的资源与线下的实体商务相连接，实现线上线下的结合与协同发展。
六、移动电子商务(Mobile E-commerce)移动电子商务是指利用移动设备（如智能手机、平板电脑等）进行在线商务活动的模式，消费者可以通过移动设备随时随地进行购物、支付等操作。
七、支付系统支付系统是指通过互联网或移动设备进行在线支付的技术系统，包括支付平台、支付网关、电子钱包等，确保商户和消费者之间的资金安全和交易顺利进行。
八、供应链管理(Supply Chain Management)供应链管理是指从原材料采购到最终产品交付的整个产业链过程中，通过物流、信息流和资金流等手段，实现全面优化和协同管理的技术与系统。
九、网络营销网络营销是指通过互联网和相关技术手段进行产品宣传、推广和销售的活动，包括搜索引擎营销(SEM)、社交媒体营销(SMM)、电子邮件营销(EM)等。
电子商务英语E-Commerce English unit 4
E-Commerce English
11
Text - Language Points
input n. something such as energy, money or information that is put into a system, organization or machine so that it can operate: I didn't have much input into the project (= The help I gave or work I did on it was small). The power input will come largely from hydroelectricity.
Messaih’s Credit Card
Which E-Commerce Payment Method to Choose
Task 1-5: Reading comprehension, Vocabulary, Translation, Discussion
5 Let’s write
Business Greeting Card
Explanations
归还,偿还额,退款 (指支票)被银行退票 电子支票 信用卡 借记卡 汇票，邮政汇票 银行本票 个人支票
E-Commerce English
8
Text - Language Points
virtual adj. 1 [before noun] almost a particular thing or quality: Ten years of incompetent government had brought about the virtual collapse of the country's economy. War in the region now looks like a virtual certainty.
商务英语阅读第二版课后练习题含答案
商务英语阅读第二版课后练习题含答案商务英语是一门应用广泛的英语，商务英语的学习不仅可以增进学生对英语的掌握程度，同时也可以提高学生商务英语应用能力。
商务英语阅读是商务英语中非常重要的部分。
本文将针对《商务英语阅读第二版》的课后练习题进行分析，并提供题目答案供学生参考和练习。
第一章商务读物练习一1.What is the most important organizational principle in amemo?答案：clear organization.2.What kind of information do people NOT usually write in afax?答案：information that’s too long or personal.3.What is the mn advantage of a letter over other kinds ofcorrespondence?答案：the formality of the letter can reflect the importance of the correspondence.练习二1.In memo writing, what does the author suggest as a goodorganizational device?答案：section headings.2.Why is it important to make sure that a fax is fully self-contned?答案：because faxes can be separated from their cover pages, it is important to make sure they are fully self-contned.3.Describe one way that e-ml differs from other kinds ofcorrespondence.答案：e-ml is informal and often contns conversational language.第二章商务智能练习一1.How is a database different from a spreadsheet?答案：in a database, data is organized into tables while in a spreadsheet, data is organized alphabetically.2.What is the primary purpose of a data warehouse?答案：to store data for analysis and decision making.3.What is a data cube?答案：a set of data that is organized in a way that makes it easy to analyze.练习二1.What is data mining?答案：the process of analyzing data to discover patterns and correlations.2.What is the difference between a data mart and a datawarehouse?答案：a data mart contns a subset of data from a larger data warehouse, while a data warehouse contns all data.3.What is OLAP?答案：online analytical processing is a tool for analyzing and presenting data in a multi-dimensional way.第三章电子商务练习一1.What is B2B e-commerce?答案：business-to-business e-commerce is the exchange of goods and services between businesses conducted digitally.2.What is the mn advantage of e-commerce for businesses?答案：e-commerce can increase accessibility and lower overhead costs.3.What is EDI?答案：electronic data interchange is a system for transferring business documents electronically.练习二1.What is C2C e-commerce?答案：consumer-to-consumer e-commerce is the exchange of goods and services between individuals conducted digitally.2.What is the difference between a shopping cart system and apayment gateway?答案：a shopping cart system allows users to add items to a virtual shopping cart, while a payment gateway is a system for processing online payments.3.What is m-commerce?答案：mobile commerce is the exchange of goods and services conducted through mobile devices.以上是对商务英语阅读第二版课后练习题的分析和答案。
电子商务专业英语 第四章 ~第七章 参考译文
第4章企业间电子商务4.1 介绍企业间商务包含广泛的公司间交易,包括批发贸易以及公司购买服务、资源、技术、自制部件与零件和资本设备。
它也包括公司之间一些金融交易类型, 例如保险、商业信贷、债券、证券和其他财务资产。
B2B(企业间)电子商务这个流行短语指在经济交易生产中用计算机数据处理和因特网通信代替人工服务。
许多从事B2B电子商务的公司是其他买卖货物与服务的公司之间的中介。
B2B电子商务在经济中的潜在规模是巨大，尽管有些难以准确说明。
木星通信公司(2000)估计：2000年在美国企业间全部货物交易(不包括服务)应该共计11.5万亿美元，其中3360亿美元是电子化地进行的。
他们预期到2005年在线成分在总数15.1万亿美元中占6.3万亿美元。
稍微保守一些，高曼萨克斯(2000)计划到2005年全世界B2B电子商务交易达到4.5万亿。
Gartner集团估计：在1999年，因特网B2B交易有900亿美元，而与之形成鲜明对比的是因特网企业对消费者交易只有167亿美元,包括在线财政交易的经纪费用以及货物零售销售额。
对来自B2B电子商务的生产力增益的预期可有效地分为四个领域：来自交易自动化的引起的可能效率、新市场中介的潜在经济优势、经过有组织的交换引起的供与求的合并和公司间纵向整合程度的变化。
4.2 来自交易自动化的成本效率传统上，企业间交易开始于买方寻找输入或供应商为它的货物及服务寻找买主。
买方和供应商通过广告、交易展览、经纪人和交易商彼此寻找。
供应商派出销售代理。
然后买方与可能的卖方议定关于产品规格与价格，而且也许达成一个现货交易或形成一个长期合同。
在达成协议之后,交易仍然包括定单、付账、安排运输、支付查证和收货检验。
电子商务技术革新旨在减少交易前、交易中和交易后的采购成本。
在每个阶段，电子商务避免了将计算机文件转换为纸质文档的需要，而这个过程通常包括错误、延迟和昂贵的办事人员。
电子商务通过网站和电子数据交换(EDI)促成交易使这个过程自动化。
电子商务专业英语课后答案.doc
Chapter 1 Introduction to E-CommerceANSWER1.Answer the following questionsL business-to-consumer, business-to-business, business processes, consumer-to-consumer, and business-to-government2.A business model is a set of processes that combine to achieve a company's goal, which is to yield a profit.NO.3.A revenue model is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.4.books and CDs, etc.5.Transaction costs are the total of all costs that a buyer and seller incur as they gather infonnation and negotiate a purchase-and-sale transaction.6.As more people or organizations participate in a network, the value of the network to each participant increases. This increase in value is called a network effect.7.The key issues that any company faces when it conducts international commerce include trust and culture, language, infrastructure, international law and currency.8.Localization means a translation that considers multiple elements of the local environment, such as business and cultural practices, in addition to local dialect variations in the language・II.Fill in the blanks in each of the following1.Internet2.dot-com pure dot-com3.internationalmodity5.electronic traditional6.vertical integration.rmation coordination8.value chainChapter 3 E-Business ModelsI.a) True b) False. This is the concept of a true auction. c) False・ A reserve price is the lowest price a seller will accept in an auction・ d) True e) False. The name-your price model allows customers to get Chapter 1 Introduction to E-Commerce 115a lower price by clearing the price with a number of vendors・ This does not involve an auction. f) False. Brick-and-mortar business are offline businesses・ This term is often associated with companies who have both and online and offline presence・ g) False. Web-based training is currentlyused by organizations around the world, h) True i) True j) TrueII.a) Brick-and-mortar b) Demand sensitive pricing model c) shopping cart d) auction e) vertical, horizontal f) community g) reverse auctions h) B2B exchanges i) online trading j) comparison shopping III.Categorize each of the following items as it best relates to the storefront model, the auction model or the dynamic pricing models:a)Auction model b) Auction model c) Storefront modeld) Storefront model e) Dynamic pricing・ f) Dynamic pricingChapter 4 B2B E-CommerceI.Write an Abstract of this paper in about 100 words.Abstract- Just as the industrial revolution mechanized the manufacturing functions of firms, the infonnationrevolution is automating their merchant functions. Four types of potential productivity gains are expected frombusiness-to-business (B2B) electronic commerce: cost efficiencies from automation of transactions, potentialadvantages of new market intermediaries, consolidation of demand and supply through organized exchanges, andchanges in the extent of vertical integration of firms. The article examines the characteristics of B2B onlineintermediaries, including categories of goods traded, market mechanisms employed, and ownership arrangements,and considers the market structure of B2B e-commerce.II.Answer the following questions1.The popular phrase B2B e-commerce refers to the substitution of computer data processing and Internet communications for labor sendees in the production of economic transactions.2.Expectations about productivity gains from B2B e-commerce can be usefully divided into four areas: possible efficiencies from automation of transactions, potential economic advantages of new market intermediaries, consolidation of demand and supply through organized exchanges, and chcinges in the extent of vertical integration of companies.3.Intermediaries can reduce transaction costs relative to direct exchange, by reducing the costs of search, certifying product quality, mitigating communication costs, and providing guarantees for buyer or seller commitments・4.E-commerce intermediaries can be classified into four main categories: brokers, auctioneers, dealers, and exchanges. 116电子商务专业英语(第二版)III.State whether the following are True or False?l.T 2.T 3.F 4.T 5.TChapter 5 Electronic Payment SystemsANSWERI.Answer the following questions1.List five parties may be involved in the e-payment method・They are:a)Customer/payer/buyer. The party making the e-payment in exchange for goods or servicesb)Merchant/payee/seller. The party receiving the e-payment in exchange for goods and servicesc)Issue匚The banks or nonbanking institutions that issue the e-payment instrumentused to make the purchased)Regulator. Usually a government agency whose regulations control the e・paymentprocesse)Automated Clearing House (ACH). An electronic network that transfers moneybetween bank accounts2.List Characteristics of Successful E-payment Methods Interoperability and portability; security; anonymity; divisibility; easy of use; transaction fees; critical mass・3.What are virtual credit cards?This is an e-payment system in which a credit card issuer issues a special number that can be used in place of regukir credit card numbers to make online purchases・ This allows users to use a credit card online without having to disclose the actual credit card number.4.Describe the difference between the contact card and contactless card・A contact card is inserted in a smart card reade匚These cards have a small gold plate about one -half inch in diameter on the front; when the card is inserted in the reader, the plate makes electronic contact and data are passed to and from the chip.In addition to the chip, a contactless card has an embedded antenna・ In this case, data (and applications) are passed to and from the card through the card's antenna to another antenna attached to a cardreader unit or other device.5.List Advantages of E-billingChapter 1 Introduction to E-Commerce 117From the perspective of the billing firm, the most obvious benefit is the reduction in expenses related to billing and processing payments・ E-billing also enables better customer service. Another advantage relates to advertising.From the customer's perspective, E-billing reduces the customer^ expenses by eliminating the cost of checks, postage, and envelopes. E-billing simplifies and centralizes payment processing and provides better record keeping.II. Fill in the blanks in each of the following1.Credit cards, Charge cards, Debit cards2.e-wallet3.smart card, microprocessor, memory, nonprogrammable4.Stored-value5.e-check6.electronic bill presentment and payment (EBPP)Chapter 6 E-Commerce Security ANSWERI.Answer the following questions1.Describe the difference between a nontechnical and a technical cyber attack.Nontechnical attacks are those in which a perpetrator uses chicanery or other forms of persuasion to trick people into revealing sensitive information or performing actions that can be usedto compromise the security of a network.. These attacks are also called social engineering attacks. In contrast to nontechnical attacks, software and systems knowledge are used to perpetmte technical attacks ・ In conducting a technical attack, an expert hacker often uses a methodical approach ・2.How are DDoS attacks peipetrated?Once an attacker has access to a large number of computers, they load the specialized DDoS software onto these computers. The software lays in wait, listening for a command to begin the attack. When the cominand is given, the distributed network of computers begins sending out requests to the target computer. The requests can be legitimate queries for information or can beveryspecialized computer commands designed to overwhelm specific computer resources.3.What are the major forms of malicious code?Viruses, Worms, Macro viruses and macro worms, and Trojan Horses.4.What are some common mistakes that EC sites make in managing their security?Undervalued information. Few organizations have a clear understanding of the value of specific information assets.Narrowly defined security boundaries. Most organizations focus on securing their internal networks and fail to understand the security practices of their supply chain partners.Reactive security management. Many organizations are reactive rather than proactive focusing on security after an incident or problem occurs.Dated security management processes. Organizations rarely update or change their security practice to meet changing needs. Similarly, they rarely update the knowledge and skills of their staff about best practices in information security.Lack of communication about security responsibilities. Security often is viewed as an IT problem, not an organizational one.Chapter 1 Introduction to E-Commerce 1195.Describe the difference between physiological biometrics and behavioral biometrics・ Physiological biometrics are based on measurements derived directly from different partsof the body (e.g., sea ns of fingerprints, the iris, hand geometry, and facial characteristics)・ In contrast, behavioral biometrics are derived from various actions and indirectly from various body parts (e.g., voice scans or keystroke monitoring ).6.Describe the basic components of encryption・All encryption has four basic parts: the plaintext, ciphertext, encryption algorithm, and the key.7.What are the basic differences between symmetric and asymmetric encryption?In a symmetric (private) key system the same key is used to encrypt and decrypt the plaintext. The sender and receiver of the text must share the same key without revealing it to anyone else——thus making it a so-called private system.Public (Asymmetric) key encryption uses a pair of matched keys—a public key that is publicly available to anyone and a private key that is known only to its owner.8.What is a personal firewall?Personal firewalls are designed to protect desktop systems by monitoring all the traffic that passes through the computer\ network interface card.Chapter 7 PricingI.True or FalseI.F 2.T3. F4.T5. FII.Fill the blanks1.Target-return pricing2.internd content is easy to package; of the low friction between buyers and sellers; the cost of adding new customers is low3.frenzy pricingIII.Answer the following questions1 ・ Identify the six results of the interactivity force of the Internet on pricing・(1)It is easier to reach wider audiences.(2)It is easier and cheaper to implement dynamic pricing strategies・(3)It is easier and cheaper to change prices・⑷ It is cheaper for consumers to investigate prices. 120 电子商务专业英语(第二版)(5)It is easier to understand and measure consumers? reactions to price promotions・(6)It is easier to receive customer feedback on price, understand customer willingness to pay for a product, and implement price scrimin at ion strategies.2.In what ways has the individualization force of the Internet affected pricing?(1)By informing companies of their pricing and product desires, consumers make it easier for firms toconvey prices of products in which they have an interest・(2)Customers can register their preferences with firms, making it easier for those finns to offer targeted, individualized pricing promotions・(3)Customers can more easily participate in dynamic pricing processes. Sites that practice dynamic pricing can notify customers via e-mail when their bids are no longer the highest.3.What is a loss leader? What types are most likely to be used?A loss leader is an item offered at very low prices (below its total cost) in order to attract greater store traffic. Typically, such items are well-known brands, staples for price-sensitive consumers, and/or seasonal/holiday/special demand items.4.Describe the two primary ways that the Internet has enhanced the attractiveness of dynamic pricing. First are decreased menu costs. Menu costs are the costs associated with changing the price of a good. For goods advertised on the Web, it is easy and virtually costless to change product prices, making it very attractive for firms to change their prices based on demand and supply conditions. Second is interactivity. The Internet makes it easy for sellers and buyers around the world to interactand negotiate prices. The fact that buyers and sellers can easily interact from their homes or workplaces via the Internet makes it easy to conduct dynamic pricing structures.Chapter 8 Internet MarketingI.Answer the following questions1.What is Internet marketing?Internet marketing is the process of building and maintaining customer relationships through online activities tofacilitate the exchange of ideas, products, and services that satisfy the goals of both parties.2.What are the seven stages of Internet marketing?The seven stages are (1) setting corporate and business-unit strategy, (2) framing the market opportunity, (3)formulating the marketing strategy, (4) designing the customer interface, (5) designing the marketing program, (6)crafting the customer interface, and (7) evaluating the results of the marketing program.3.What are the four stages of the customer relationship?The four stages are: (1) awareness (the degree to which the customer has some basic information, knowledge, Chapter 1 Introduction to E-Commerce 121or attitudes about a firm or its offerings, but has not initiated any communications with the firm);(2)exploration(customer and firm begin to initiate communications and actions that enable an evaluation of whether or not to pursuea deeper connection); (3) commitment (customer and firm feel a sense of obligation or responsibility for each other);and (4) dissolution (isolation of the most valuable customer group and subsequent focus on this particular group).4.What are the six classes of variables in the Internet marketing mix?The six variables are product, pricing, communication, community, distribution, and branding・5.What is the Marketspace Matrix?The Marketspace Matrix is a framework illustrating the levers that the Internet marketer may choose to use ateach stage of the customer relationship. These levers are the six classes of variables including product, pricing,communication, community, distribution and branding, and the stages of customer relationships are awaieness,exploration, commitment and dissolution.6.How do interactivity and individuality come into play in the design of the marketing program? Interactivity is the extent to which two-way communication flow occurs between the firm and customers; individuality refers to a consumer's personal experience with the firm. Both impact the design of all of the levers ofthe Internet marketing mix一price, market communications, and products and services・7.What are the critical success factors for the Internet marketing professional?The critical success factors are (I) customer advocacy and insight (marketing professionals need to strategicallycollect information from many disparate sources, create insightful customer mosaics, and effectively translate theminto marketing strategies and tactics); (2) integration (marketing professionals need to have an integrated or holisticview of the customer and the enterprise in order to create a uniquely advantaged strategic plan); (3) balanced thinking(marketing professionals need to be highly analytical and very creative in order to understand the strategic andtactical implications of the Internet); and (4) willingness to accept risk and ambiguity (marketing professionals needto retool themselves and their companies to enter into a whole new era of customer-centric marketing). 122电子商务专业英语(第二版)Chapter 9 Legal Issues of E■CommerceI.True or False1.T2.F3.T4.F5.T6. F7.T&FII. Answer the following questions1.List some of the ways that the Internet can be used to collect information about individuals.(1)By reading an inciividuaPs newsgroup postings(2)By looking up an individual5s name and identity in an Internet directory(3)By reading an individuaPs e-mail(4)By conducting surveillance on employees(5)By wiretapping wireline and wireless communication lines and listening to employees(6)By asking an individual to complete a Web site registration(7)By recording an individuaPs actions as they navigate the Web with a browser, usually using cookies2.List four types of intellectual property.There are four main types of intellectual property in EC: copyrights, trademarks, domain names, and patents.3.List the legal rights covered by a copyright.A copyright is an exclusive grant from the government that confers on its owner an essentially exclusive right to: (1) reproduce a work, in whole or in part, and (2) distribute, perform, or display ♦Itto the public in any form or manner, including the Internet. In general, the owner has an exclusive right to export the copyrighted work to another country.4.List the legal rights of a trademark owner.The owner of a registered trademai-k has exclusive rights to: (1) Use the trademark on goods and services for which the trademark is registered. (2) Take legal action to prevent anyone else fromusing the trademark without consent on goods and services (identical or similar) for which the trademark is registered.Chapter 10 LogisticsI.l.B 2.A 3. A 4.B 5.C 6.A 7.AII.Translations:1.物流是与时间有关的资源配置或是总供应链的战略管理。
Unit 4 B2C Electronic Commerce 电子商务英语课件
(2)当当()
创立于1999年，创始人是俞渝、李国庆，目前是全球 最大的中文网上商城。
10/2Information
(3)卓越 ()
2000年由金山和联想共同创立，2004年被亚马逊 收购，域名由改为
10/2/2020
1
☺ Warm-up ☺ Background Information ☺ Word Study &Text Analysis ☺ Exercises
10/2/2020
2
Warm-up Read the following categories of , and try to tell your classmates:
10/2/2020
8
Text Analysis
Characteristics of Successful B2C Successful B2C comes from offering quality
merchandise at good prices, coupled with excellent service. (译文) In that sense, the online and traditional channels are not very different. However, e-tailers can offer expanded consumer services which are not available in traditional retailing. Products with the following characteristics are expected to facilitate higher sales volumes: (译文)
2023年成人英语学习的电子商务词汇英语知识点
2023年成人英语学习的电子商务词汇英语知识点随着电子商务的快速发展，掌握相关词汇成为了现代生活中必不可少的一部分。
尤其对于成人英语学习者来说，了解电子商务领域的英语词汇将有助于他们在职场中更好地应对各种挑战。
本文将介绍2023年成人英语学习的电子商务词汇英语知识点，帮助读者快速掌握相关概念和术语。
一、电子商务基础知识点1. E-commerce（电子商务）在电子商务中，这个术语指的是通过互联网和其他电子设备进行商业活动，包括在线购物、在线支付、电子市场等。
E-commerce是电子商务的简称，常被用于描述与在线交易相关的所有活动。
2. Online shopping（网上购物）这是指消费者通过互联网在线购买商品或服务的过程。
随着电子商务的兴起，越来越多的人选择网上购物来方便快捷地满足自己的需求。
3. Payment gateway（支付网关）在电子商务中，支付网关是指用于在线支付的技术系统。
它允许消费者通过银行卡、支付宝、PayPal等方式进行支付，并确保交易的安全性和准确性。
4. Logistics（物流）物流是指商品从供应商到消费者之间的运输、仓储和配送等物流管理活动。
在电子商务中，物流是确保商品能够准时送达客户手中的关键环节。
5. Customer relationship management (CRM)（客户关系管理）CRM是指通过有效管理和分析客户信息，以提高客户满意度和忠诚度的一系列策略和技术。
对于电子商务企业来说，CRM是实现客户关系的重要工具。
二、电子商务市场相关英语知识点1. B2B（Business-to-Business）（企业对企业）B2B是指企业之间通过互联网进行交易和合作的商业模式。
在B2B市场上，企业可以进行产品和服务的采购、销售以及合作。
2. B2C（Business-to-Consumer）（企业对消费者）B2C是指企业直接面向消费者进行销售的商业模式。
在B2C市场上，企业可以通过自己的网站、电子商务平台等直接向消费者销售产品和服务。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
increasingly recognizing the importance of taking
an holistic approach to how they conduct their business—not just with regard to their customers but also in terms of how they are perceived by employees and other business stakeholders, such as
Key Sentences
Some specialize in providing marketing services for particular vertical sectors, 一些机构专门为特定的垂直行业 （如建筑业，医疗保健或者IT行
such as construction, healthcare or IT,
E-commerce Procurement Management
Байду номын сангаас
Summary
Key Words
Key Sentences
The article shows that e-procurement can lead to enormous cost reductions and higher
flexibility due to shortened time-to-market. EPM provides extensive support and
Key Sentences
Customer relationship management (CRM) has
demonstrated the need for businesses to make the requirements of their customers central to their operations, with the same high standard of service provided at all customer “touch points” (customer contact points). 客户关系管理已经表明， 企业的需要应该以客户 的需求作为企业运营的 中心，同时向所有客户 “接触点”提供同样高 标准的服务。
cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships. 三大主体中个体和团体的关系是企业对企业(B2B)的基本概念。三大主体包括 制造商供应商、制造商客户、分销商客户以及辅助商(如：运输和管理咨询公 司)。这本书里的五篇论文主要是深入了解三大主体B2B关系的前身，分别为： 实现高经营效能,(准时)高效率,并且在市场关系中保证公司的利润。
why
Title：Why B2B doesn't follow B2C: busting marketing myths
文章表明，由于缩短上市时间，电子采购可以大大降低成本，提高灵活性。 同时，EPM提供广泛的支持和智能功能将电子采购提升到新的水平。此外，案
例研究描述了一家公司正在对汽车零部件进行采购决策的典型情况。最后，目
前构建世行电子采购解决方案面临的最大挑战是功能和技术 。
EPM(e-commerce procurement management)
partners, suppliers and shareholders.
Key Sentences
B2B营销兴起于巨大的B2C营销环境的阴 影之下，因而企业越来越认识到在生意 经营中全局法的重要性，在这种方法下， 他们不仅仅只关注于客户，也要关注他 们如何被自己的员工和其他利益相关者 （如合作伙伴，供应商和股东）看待。
Electronic supply chain
E-procurement
Intelligent
Efficient
Strategic analysis
Decision support
Benefit
Case study
Challenge
e-procurement chain software 事实上，随着电子采购和供应链软件的不 断发展，因为基于网络的B2B和企业对政 府机构（B2A）的电商活动的演变，在线 零售业务的相对价值将会随着公司的巨大 成本节省和基础性重组而不断缩小。
Key Sentences
Web seminars, or webinars whatever you call them, are virtual-type events which take as much preparation and promotion as a live event, but have additional barriers and considerations to keep in mind. 网络研讨会或者在线会议，作为一 个实况直播活动，无论你怎么称呼 他们，他们都是一个做了大量的准 备和推广的虚拟形式的活动，但是 要记住其他出现的障碍和考虑因素。
intelligent features that take e-procurement to the next level.In addition ,A case study
describes a typical situation where a company is making a purchasing decision on automobile parts.Finally,the biggest challenges in building the World Bank eprocurement solution were function and technology now.
B2B 营销兴起于巨大的B2C营销环境的阴影之下。B2B营销长期和产品营
销相联系，但是客户关系管理改变了这种情况。品牌营销和邮件营销是B2B的
两种重要的营销方式。以下的文章主要涉及了10种拙劣的销售方式和帮你实现
B2B活动的成功的几种优秀的销售方式。
Customer relationship management
supply
online
retailing to in relation
that
as a result of
catalyst that integrate
that
mutually beneficial
intelligent
that strategic advice
Deterioration due to
and others take a more holistic approach,
业）提供营销服务，其他的一些
机构则采用全局法来进行品牌营
working in brand marketing.
销。
Key Sentences
Even worse, making it difficult for people to unsubscribe can get you in trouble, possibly even blacklisted, a hard thing to bounce back from. Instead, target emails to different customer groups in your list. 更糟糕的是，人们退订的困难会使 你陷入麻烦中，甚至可能会使你进 入客户的黑名单，而且你很难再从 客户的黑名单中出来。取而代之的 是在你的邮件的列表中定位不同的 客户群体。
（Reading 1） （Reading 2） （参考文献）
CONTENTS
1
Reading 1 B2B Marketing Strategies
2
Reading 2 E-commerce Procurement management
3
Reference Documentation
B2B Marketing Strategies
Summary
Key Words
Key Sentences
Business-to-business marketing is emerging from under the shadow of its larger
business-to-consumer marketing. B2B marketing has long been associated with
What
Title：Deep Knowledge of B2B Relationships Within and Across Borders Author：Baxter, Roger Source：eBook. Year：2016
Relationships of individual and groups among three-plus firms represent the