南京师范大学英语专业学士论文格式

称：英语教育/实用英语年级班Array姓

指导教

Applications and Pragmatic Principles of

A Dissertation Submitted

to School of Foreign Languages

Nanjing Normal University Taizhou College

in Partial Fulfillment of the Requirements

for the Degree of Bachelor of Arts

By

Supervisor ： May 5, 2012

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I want to express my appreciation to many who supported my efforts in writing this dissertation during past few months.

I am greatly indebted to Prof.

, who ………………….…………….. …………………………………………………………………….………………………….…

Hearty thanks should also be given to

……………………...… …………………………………………………………………………………...….. …………………………………………………………….

Special thanks should be extended to

, and , who ………

…………………………………………………………………………………...….. .

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摘要

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本文是以第二语言习得研究的理论为基础，并综合当前诸多的动机理论研究成果，从

语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响，揭示了性别平等在我国教育中的缺失。. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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空一行 This dissertation is based on the studies of second language acquisition and

many current motivation theories. . . . . . .. . . 空一行

college English education; gender differences; teaching by gender;

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1.Introduction (1)

2.Literature Review (2)

2.1 The definition of p un (2)

2.2 The functions of pun (3)

2.3 The definition of a dvertisement (4)

3.Applications of Puns in Advertising English (5)

3.1 Pun on h omophone (5)

3.2 Pun on p olysemy (6)

3.3 Pun on complete h omonym (7)

3.4 Pun on p arody (7)

3.5 Pun on g rammar (8)

4.Pragmatic Principles of Puns in Advertising English (9)

4.1 Cooperative p rinciple (10)

4.2 Relevance theory (11)

4.3 Economy p rinciple (13)

5. Conclusion (14)

References (15)

infiltrating through every field of the society and have become one of the essential parts in people’s life. As a specific part of advertisements, language can express the

idea by print, radio, TV or Internet. Since English is one of the most widely used languages in the world, advertising English is also becoming an indispensable part in our daily life. In modern age, people find themselves

surrounded by various advertisements each day. An American writer writes: “We find advertisement of all kinds everywhere, for example, glittering neon signs on top of high buildings and long main streets, colorful pictures painted on buses, pamphlets sent to every house, advertisement jammed between TV programs

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2.Literature Review

to physiological and social

and quantitative study also have confirmed that among English majors,

students do much better than male students. So, we can obviously find gender differences in English learning.

2.1 The definition of pun

English pun, the word was first used by Dryden. The use of puns in the 18th century is considered a “decadent” in tact. Oxford English Dictionary defines pun as “The use of a word in such a way as to suggest two or more meanings or different association, or the use of two or more words of the same or nearly the

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