剑桥商务英语高级(BEC3)口试真题及应考提示(2)
BEC高级口试真题及应考提示
BEC高级口试真题及应考提示BEC高级口试真题及应考提示Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. pany growth: the importance to a pany of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a pany4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a pany of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent pany premises9. Sales: how to ensure that price levels for new products are set appropriately10. munication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a pany's advertising12. Finance: how to decide whether to float a pany on the stock-market13. Marketing: the importance to a pany ofoffering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of pany training programmes15. pany Growth: how to decide when it is theright time for a business to expand16. Public Relations: the importance to a pany of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a pany of keeping up-to-date with inter developments21. Quality Control: how to ensure that a pany consist》》。
BEC高级真题集2-4口语部分参考答案
真题集2 Test 1SpeakingPart 2A Customer relations: the importance of making customers feel valuedB company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representing a companyKey:A In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible.B As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be make in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C As we all know, signing an agency agreement with a firm is a customary practice in marketing. If your agent works effectively, it will help you to push the sales of your products and gain profits for you. But how can you ensure that your agent maintains a high level of effectiveness? One way, I think, is to make an attractive encouragement program, that is, to sep up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fails to do so, he will not get the commission. Another way is to check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, you should immediately correct. If your agent runs into some difficulties, you should after a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone.Part 3Staff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated.Key:A: Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staffcan make contributions?B: I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A: That’s sounds good. But who do you think should be chosen as the member of the committee? The head of each department, or some professional people from outside?B: Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard.A: Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members.B: As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance.A: You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions….真题集2 Test 2SpeakingPart 2A Communication skills : the importance of foreign language training for selected employeesB advertising: how to select a suitable agency to handle a company’s advertisingC finance: how to decide whether to float a company on the stock market.Key:A In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon.B Advertising: how to select a suitable agency to handle a company’s advertising In order to select a suitable agency to handle a company’s advertising, I think the following three points should be considered. First, the selected agency should have good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products.C Several aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of director’s duty, all kinds of expenses, tax and so on.Part 3:Staff RelocationYou company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive to staff:Discuss, and decide together:●Which types of financial incentives the company could offer to staff●What information staff would need to know about the new location.Key:A: Our company will open a new branch in another part of the country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B: Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not many people want to work there. Away from their families and old co-workers, they may feel lonely and less-motivated.A: That’s a problem. But I think the company can offer some financial incentives to those who are to be assigned there, for example, relocation allowance.B: Good idea. Besides, the company can address the staff’s housing need by relocating or establishing temporary permanent housing arrangement for them.A: I agree. The company should provide staff with sufficient information about the new location.B: Yes, the information about the local people can culture is very useful and important. That can help them get prepared before they are sent there.A: And so is the information about the surrounding environment, including climate, local customs, people’s living habits, etc.B: I couldn’t agree with you any more. All the information you mentioned will make them adjust to the new work place.真题集2 Test 3SpeakingPart 2A personal management: the importance to a company of having well-motivated staffB strategic planning: how to decide whether to purchase or rent company premisesC Sales：How to ensure that price levels for new products are set appropriatelyKey:A First and foremost, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. There is another point, which is often neglected, and I would like to mention it here. A well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you.B First of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasingpremises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.C First, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers’ habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.Part 3:Health and Fitness FacilitiesYou company is considering providing a fitness centre on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits the centre would bring for the company●How to promote the need for health and fitness to all staffKey:A: You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?B: The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A: Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.B: Tha t’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A: Exactly. Then how to promote the need for health and fitness to all staff?B: In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’ talk must be convincing enough to make it possible for the staff to accept the idea of exercises.A: Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.B: Good idea!真题集2 Test 4SpeakingPart 2A Market research: the importance of finding out about customers’ habits and attitudesB Financial management: how to identify ways of reducing costs in a companyC Communication：How to achieve an effective working relationship between different departments within a companyKey:A As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B The general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business.C First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while retaining common ground.Part 3:Incentive Scheme for StaffYou company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits an incentive scheme for staff would bring for the company●What types of incentives could be offeredKey:A: Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company?B: By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is theimprovement of productivity and effectiveness of staff.A: I totally agree with you. Good incentive schemes will help to improve the business of a company with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees?B: I think a company should offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm.A: Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B: I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family.A: Good idea.真题集3 Test 1SpeakingPart 2A Customer relations: the importance to a company of reliable customer of opinions of productsB development: the importance to a company of developing effective career plans for staffC. Business strategy: how to maintain the confidence of company shareholders.Key:A The management of a company should regularly ask customers for their opinions of products, because customers’ opinions are really important to a company if it wants to stay ahead in competition as well as in the market. The reliable customers’ opinions are useful feedback about the products of a company. The evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products. The company can take the feedback into consideration from the reliable customers when it tries to upgrade its products or develop new ones.B A successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the company itself. With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company’s competitive strength, and make the company strong. On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and development, more devoted in their posts, and more loyal to the company. And of course, they will surely make more contribution to the company. Therefore, a good career plan will benefit both the company and its staff.C Shareholders’ confidence is a crucial factor for every company. Since shareholders invest most of their savings in the stocks, they tend to get worried if the markets are declining and share prices are going down. In order to maintain the shareholders’ confidence, we need to explain to them certain things about stock market dynamics. In addition, a company should try their best to improve their business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that case they will be put at ease and become more confident about the company.Part 3:Travelling to WorkYou company’s location in a busy city centre means that staff often complain about the time taken to get to work. You have been asked to make some recommendations.Discuss, and decide together:●whether it would be better for staff to use public or private transport●What the effects might be of allowing staff to work flexible hoursKey:A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem？B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment.A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you can enjoy the ease of traveling to and from walk.B. But taking buses is cheap and you don’t need to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenance, and parking, etc.A. So it seems that we two can hardly agree with each other. Since we have analysed the advantages and disadvantages of public transport and private transport, our staff can make their own choices. Now let’s move to the second topic: what the effects might be of allowing staff to work flexible hours?B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work optioins serve to spread existing jobs further, creating a model for a saner, more humane work system.A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family demands, professional requirements, personal needs for variety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and benefited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees’ morale, and meet the needs of employees with children and other outside demands.真题集3 Test 2SpeakingPart 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesB. Information management: how to ensure that information is managed effectively within a companyC Financial planning: the factors involved in deciding on appropriate pricing strategiesKey:A There are numerous factors that are involved when a potential customer decides from who they will purchase goods or services. In almost all cases, a customer will also consider the reputation of the vendor. If that supplier has a record of consistent quality and service, a potential customer is more likely to place their business into its hands. Being able to provide the highest level of quality from the first phone call from a customer through the shopping process has become essential to their ultimate success. Therefore, only with goods and services of high quality can a company maintain its enduring and loyal customers and attract more new customers.B Information management within a company is of great significance to a company. To some extent, it means life and death to a company. Believe it or not, if some confidential information is released to the outside, especially to the competitor, it may be disastrous to the company. Therefore, information ought to be well managed in a company. A common way to manage information is to set up a system and ssign certain people to take charge of the work. On one hand, confidential information will be kept secret and safe, so as to have the rights and benefits of the company protected; on the other hand, other information should be circulated in time within the company so that understanding will be deepened among departments and staff members, which will be of great value to growth of the companyC Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Consumers and competitors easily can access pricing information on goods sold at the retail end. Suitable pricing is important for price quality signaling. Price-quality signaling occurs when the price of certain goods indicates the perceived quality of the goods. A complete understanding of production costs, profit objectives, customers, competition, and other market information can help you determine the pricing strategy that best fits your product and company. With this information, you know the minimum price youc an charge to break even and the maximum price you can charge based on an estimate of customer demand. Together, costs and demand estimates provide you with the amount of price flexibility available in pricing your product. Competition and profit objectives will then factor in to determine the price you can charge for your product.Part 3:Team BuildingThe company you work for is about to take over another company and is keen to encourage staff form both companies to work together effectively. You have been asked to prepare a proposal for team building.Discuss, and decide together:●what kinds of work projects and leisure activities would be suitable to encourage teamwork●what benefits effective teamwork could bring to the companyKey:A: Our company is going to take over another company. In order to encourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to encourage teamwork?B: I think active leisure activities should be considered, including energetic activities that also require one to use mental power. We can learn to dance, go hiking, camping, fishing, swimming. I think these activities can enhance staff’s cooperative spirits.A: Yes, such activities are very relaxing, especially hiking, camping and dancing, which are wonderful experience that will help us forget our stress. Besides, playing basketball or volleyball can also help a lot to promote the spirit of cooperation and friendship.B: Right. Through these activities, people from difference companies will become more familiar to each other, and know each other better, which makes it easier for them to communicate with each other in their work.A: Yes. By the way, what’s the importance of teamwork for the staff?B: Encouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.A: I quite agree with you. In my view teamwork is a key element for success in today’s world. It facilitates interaction between staff and helps absorb information and retain knowledge. It also acquaints staff with different approaches to business problems. In addition, the exposure to outstanding people from all walks of life does not。
bec高级口试历年真题打印修订版
b e c高级口试历年真题打印修订版IBMT standardization office【IBMT5AB-IBMT08-IBMT2C-ZZT18】BEC高级口试历年真题Part OneAbout yourself(1) What’s your name?(2) How do you spell your name?(3) How do you spell your family name/ surname/ last name?(4) Where are you from?(5) Would you say it's a good place to live in? (Why?)(6) Do you like living in... ? (Why?)(7) Where would you rather live,... or... ? (Why?)(8) Do you think it would be better to live in...or ... ? (Why?)(9) Do you come from a large family or a small family?(10) Can you tell me a bit about... in your family?(11) Do you work or are you a student in... ?(12) What do you do?(13) What do you study?(14) What's your major?(15) What do you like most about your job? (Why?)(16) What do you like most about your studies? (Why?)Free Time(17) Do you have much free time?(18) Do you have much free time?(19) Do you find you have much free time?(20) How do you spend your free time?(21) What do you do in your free time?(22) What's your hobby?(23) Why do you like... ?(24) Is there any particular reason why you enjoy... ?(25) When did you first take up/ start... ? (Why did you start then?) Transport(26) How did you come here today?(27) How did you travel to the test?(28) Did you come here by bus?(29) If you could travel by any form of transport you want, what would you choose? (Why?)(30) Which form of transport would you like to travel by?(31) How do you think you will travel to work in 15 years' time?(32) How do you think you will travel to work 15 years from now?Hotels(33) What kind of accommodation do you usually stay in when you go on holiday?(34) Do you stay in a hotel or an apartment You are on holiday?(35) What kinds of facilities do you think hotels ought to provide for business people? (Why?)(36) Do you think companies should pay For their staff to stay in expensive hotels on business trips? (Why? /Why not?)(37) Should people stay in expensive hotels on business trips? (Why? / Why not?)Job(38) What kind of job would you like to do most? (Why?)(39) What would your ideal job be?(40) What kind of job do you like?(41) Should companies offer training to staff? (Why? / Why not?)(42) Do you think companies should provide training for staff?(43) Would you like to work abroad? (Why? / Why not?)(44) Is the opportunity to work in another country important to you?Training Course(45) What kind of training course have you ever taken?(46) Have you ever taken any training course?(47) What do you think is most important when you choose a training course? (Why?)(48) What do you usually expect from a training course?Future Plan(49) What would you like to do after you finish your studies? (Why?)(50) What's your future plan?(51) What are you doing now for the preparation ion of your future plan?(52) What if you failed to find a job as a. . . ?(53) What would you do if you couldn' t find a job as a. . . ?Teamwork(54) What kind of people do you most like working/ studying with? (Why?)(55) What do you think makes a good team?(56) What is a good team?(57) Do you think you work in a good team? (Why? / Why not?)。
BEC商务英语高级考试历年真题【精选文档】
BEC商务英语高级考试历年真题（1）The Negotiating TableYou can negotiate virtually anything。
Projects， resources， expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because，as he is usually negotiating for somebody else， he says this helps him drain the emotional content from his conversation。
He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him。
The starting point for any deal， he believes， is to identify exactly what you want from each other. More often than not， one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”。
BEC高口试历年真题
BEC高级口试历年真题汇总Part 11.Talk something about your job or study and your future plan.2.Talk something about your work or study place.3.What brand name means to Chinese?4.Do you think the working life has changed in China?5.What do you like most about your major and what's your ideal employer?6.what qualification do you think is the most important when work in China?7.服务业为什么重要8.为什么要从国外进口产品9.理想的employer是啥样10.中国的tourist industry以后发展如何Part21.The importance of having an internal magazine in the communication of different departments2.Project management: factors involved in running a project effectively3.The importance of having both permanent employees and temporary employees in a company4.The factors involved in a training program5.How to leave a good impression when interview?6.How to ensure that a new product can meet the customers need?7.How to make sure the potential customer is indentified accurately?8.The importance to diversify strategies to manage staff.9.How to make a sales campaignpart31.Your company needs to send employees to a foreign country for negotiation. What information should be collected before you go for negotiation? What information you need to know about that country?2. How to build a new sales team(1) What support should you offer?(2) How to measure the performance?(3) Would you like to manage a sales team and why(4) Do you think it is important to have a feedback system when managing a sales team3. Your company which runs fast food restaurant has achieved record revenue and is considering to expand.(1) In what way can it expand effectively?(2) What benefit can the company get from outside expertise?(3) What will happen if a company grows too fast?(4) What should be considered when a company wants to expand in another country?4. The supermarket chain you worked for plan to launch a training program to some of your employees. Your manager asks you to make some suggestions to this plan.(1) How to select employee to attend the training program?(2) What training program should be introduced?5.公司new location，然后要讨论决定move to new location前要考虑什么因素，还有对员工有什么影响。
历年BEC商务英语高级考试真题汇总大全
历年BEC商务英语高级考试真题汇总大全为了让大家更好的预备商务英语BEC考试，我带大家整理一下剑桥BEC商务英语考试高级真题,下面我就和大家共享，来观赏一下吧。
历年BEC商务英语高级考试真题(01)The Negotiating TableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.外语学习网The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down sothat the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.历年BEC商务英语高级考试真题(02)1 Genuine feedback would release resources to be used elsewhere.2 Managers are expected to enable their staff to work effectively.3 Experts are unlikely to facilitate a move to genuine feedback.4 There are benefits when methods of evaluating performance have been negotiated.5 Appraisals tend to focus on the nature of the face-to-face relationship between employees and their line managers.6 The idea that employees are responsible for what they do seems reasonable.7 Despite experts’ assertion, management structures prevent genuine feedback8 An increasing amount of effort is being dedicated to the appraisal process.APerformance appraisal is on the up and up. It used to represent the one time of year when getting on with the work was put on hold whileenormous quantities of management hours were spent in the earnest ritual of rating and ranking performance. Now the practice is even more frequent. This of course makes it all the more important how appraisal is conducted. Human resources professionals claim that managers should strive for objectivity and thus for feedback rather than judgement. But the simple fact of the matter is that the nature of hierarchy distorts the concept of feedback because performance measure are conceived hierarchically. Unfortunately, all too many workers suffer from the injustices that this generates.BThe notion behind performance appraisal- that workers should be held accountable for their performance-is plausible. However, the evidence suggests that the premise is wrong. Contrary to assumptions appraisal is not an effective means of performance improvement- it is judgement imposed rather than feedback, a judgement imposed by the hierarchy. Useful feedback , on the other hand, would be information that told both the manager and worker how well the work system functioned, and suggested ways to make it better.历年BEC商务英语高级考试真题(03)In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwardsat customers and competitors, rather than inwards at its own processesand the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in sucha context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bringwith them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job历年BEC商务英语高级考试真题(04)There is a commonly held view that the only way to get (0) decent pay increase is to move on: to go out into the job market and find someone (31) is prepared to pay you a figure more in line (32) the talents you can offer. Whilst changing employers from time (33) time is something we probably all need to do to advance our careers in the directions we want them to take, it is nevertheless an activity that carries quite definite risks. Irrespective of (34) well we research prospective employers, a new job is still largely a step into the unknown . It may turn (35) to be a good move or it could prove to be a complete disaster : mostof us (36) had experience of both. The point here, though, is that changing employers is not something we want to be doing all the timeand certainly not (37) time we feel the urge for better pay . We’d (38) taking more risks than we needed to just to achieve a pay rise. Getting a pay rise should always be viewed (39) a serious business. There are no quick fixes or gold methods with “ guaranteed “ results. Quick fixes only serve to trivialize the issues and could (40) some circumstances get youinto very serous trouble indeed.考试用书答案及解析关于加薪的文章，教你怎么样实现加薪。
剑桥商务英语证书考试（BEC）-第2章剑桥商务英语证书考试（BEC）高级真题及详解（第3辑）-Te
剑桥商务英语证书考试（BEC）-第2章剑桥商务英语证书考试（BEC）⾼级真题及详解（第3辑）-TeTest 3READING 1 hourPART ONEQuestions 1-8Look at the statements below and at the five extracts on the opposite page from the annual reports of five mobile phone companies.Which company (A, B, C, D or E) does each statement (1-8) refer toFor each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet. You will need to use some of these letters more than once.There is an example at the beginning, (0).Example:0 This company has no direct competition.1 This company is still making a financial loss.2 This company is having part of its business handled by an outside agency.3 This company has grown without undue expense.4 This company is trying to find out what the market response will be to a newproduct.5 This company continues to lose customers.6 This company aims to target a specific group of consumers.7 This company is finding it less expensive than before to attract new customers.8 This company has rationalized its outlets.AOur management team is dedicated to delivering operational excellence and improved profitability. In the coming year, we will focus our marketing on professional young adults, who represent the high value segment of the market and who according to independent research are most likely to adopt our more advanced mobile data products. Customer retention is central to our strategy, and we have been successful in reversing the customer loss of recent years by loyalty and upgrade schemes. A restructuring programme, resulting from changing marketing conditions, has seen our workforce scaled down to 6,100 people. BAs the only network operator in the country, our marketing is aimed at expanding the size of the market. In the business sector, we have targeted small and medium-sized businesses by offering standardised services, and large customersby offering tailored telecommunications solutions. We have been at the forefront of introducing new telecommunications technology and services and have recently distributed 150 of our most advanced handsets to customers to assess the likely demand for advanced data services. Last year, the industry recognized our achievement when we won a national award for technological progress.CA new management team has driven our improved performance here. It is committed to bringing the business into profitability within three years after reaching break-even point in the next financial year. We are focused on delivering rising levels of customer service and an improvement in the quality and utilization of our network. Good progress has been made on all these fronts. The cost of acquiring new subscribers has been reduced and new tariffs have been introduced to encourage greater use of the phone in the late evening.DWe have continued to expand our network in a cost-efficient manner and have consolidated our retail section by combining our four wholly-owned retail businesses into a single operating unit. We expect this to enhance our operational effectiveness and the consistency of our service. Our ambition is to give customers the best retail experience possible. We were, therefore, delighted earlier this yearwhen we won a major European award for customer service. This was particularly pleasing to us as we have always given high priority to customer satisfaction and operational excellence.EHere, we are focused on continuously realizing cost efficiencies as well as improving the level of customer satisfaction and retention. We have already taken effective measures to reduce customer loss and to strengthen our delivery of customer service. The quality of our network has improved significantly over the past year and an increase in the utilization of our network is now a priority. The operation of our customer service centre has been outsourced to a call centre specialist and this has led to a substantial increase in the level of service.【答案与解析】1. C 这家公司依旧财政亏损。
BEC高级口语真题答案
BEC高级口语真题答案【剑桥BEC真题集第二辑】TEST 1A.客户关系：让客户感到受到重视的重要性B.公司发展：控制公司扩张的重要性C.营销：如何确保公司的代理商始终保持高效率PART 2A. Customer relations: the importance of making customers feel valued.In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible.B. Company growth: the importance to a company ofcontrolling expansionAs we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be made in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company.As we all know, signing an agency agreement with a firm is a customary practice in marketing. In order to ensure they maintains a high level of effectiveness, I think, firstly make an attractive encouragement program, that is, to set up clear target for the agent. If the agent reaches the settarget, a decent reared will be offered. If he fails to do so, he will not get the commission. Second, check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, immediately correct it. If your agent runs into difficulties, you should offer a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone.PART 3A.O ur company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make contributions?B. I have heard of that. I think this is quite good for thefuture development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A. That’s sounds good. But who do you think should bechosen as the member of the committee? The head of each department, or some professional people from outside?B.Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard.A. Yeah. I think each department may prepare a box forcollecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members.B. As for the evaluation of suggestions, of course it is thecommittee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance.A. You are right. And specific rewards should be also beannounced to all members of staff so as to encourage them to offer valuable suggestions….【剑桥BEC真题集第二辑】TEST 2A. 沟通技能：给录用的员工培训外语的重要性B. 广告：如何选择合适的机构处理公司公告C. 财政：如何决定公司是否上市PART 2A. Communication skills: the importance of foreign language training for selected employees.In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon.B. Advertising: how to select a suitable agency to handle a company’s advertisingIn order to select a suitable agency to handle a company’s advertising, I think the following three points should be considered. First, the selected agency should have a good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agencyshould be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products.C. Finance: how to decide whether to float a company on the stock marketSeveral aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of director’s duty, all kinds of expenses, tax and so on.PART 3A. Our company will open a new branch in another part ofthe country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B. Yes, it certainly is. But it is a problem to makerelocation attractive for staff, since it is far from here and not many people want to work there. Away fromtheir families and old co-workers, they may feel lonely and less-motivated.A. That’s a problem. But I think the company can offersome financial incentives to those who are to be assigned there, for example, relocation allowance.B. Good idea. Besides, the company can address the staff’shousing need by relocating or establishing temporary permanent housing arrangement for them.A. I agree. The company should provide staff with sufficient information about the new location.B. Yes, the information about the local people can cultureis very useful and important. That can help them get prepared before they are sent there.A. And so is the information about the surroundingenvironment, including climate, local customs, people’s living habits, etc.B. I couldn’t agree with you any more. All the informationyou mentioned will make them adjust to the new work place.【剑桥BEC真题集第二辑】TEST 3PART 2A. Personnel management: the importance to a company of having well-motivated staffFirst of all, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. Second, I think a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you.B. Strategic planning: how to decide whether to purchaseor rent company premisesFirst of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.C. Sales: how to ensure that price levels for new products are set appropriatelyFirst, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market tosee what price level can be accepted by our potential customers. We will also have to study the consumers’habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.PART 3A. You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?B. The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A. Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.B. Tha t’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A. Exactly. Then how to promote the need for health and fitness to all staff?B. In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’talk must be convincing enough to make it possible for the staff to accept the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.【剑桥BEC真题集第二辑】TEST 4A. 市场调查：调查了解顾客习惯和态度的重要性B. 财务管理：怎样为公司找到消减成本的方法C. 交流沟通：怎样在公司内部不同部门之间建立有效的工作关系PART 2A. Market research: the importance of finding out about customers’ habits and attitudes.As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B. Financial management: how to identify ways of reducing costs in a companyThe general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give fullplay to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business.munication: how to achieve an effective working relationship between different departments within a company?First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so thatthey will work in a spirit of sharing differences while retaining common ground.PART 3A. Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company?B. By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is the improvement of productivity and effectiveness of staff.A. I totally agree with you. Good incentive schemes will help to improve the business of a company with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees?B.I think a company should offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm.A.Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B.I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family.【剑桥BEC真题集第三辑】TEST 1A.与客户关系：忠实顾客关于产品的意见对公司的重要性B.员工的发展：为员工设计有效的职业规划对公司发展的重要性C.企业发展策略：怎样保持公司股东的信心PART 2A. Customer relations: the importance to a company of reliable customer of opinions of productsThe reliable customers’opinions play an important role when a company wants to stay ahead in the fiercecompetition as well as in the market. So the evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products. The company can take the feedback into consideration when it tries to upgrade its products or develop new ones.B. Development: the importance to a company of developing effective career plans for staffA successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the company itself.With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company’s competitive strength.On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and development, devoted themselves to their jobs, and become much more loyal to the company. Therefore, a good career plan will benefit both the company and its staff.C. Business strategy: how to maintain the confidence of company share holders.Shareholders’confidence is very crucial for every company. In order to maintain the shareholders’confidence, Firstly, the company need to explain to them certain things about stock market dynamics and fluctuations. In addition, companies should try their best to improve the business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that case they can be more confident about the company. (shareholder are very important to a company, because they buy the stocks of the company and therefore, provide capital for the company, so the company can keep sufficient financial resources to operate and develop.) PART 3A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem？B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment.A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you can enjoy the ease of traveling to and from walk.B. But taking buses is cheap and you don’t need to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenance, and parking, etc.A. So it seems that we two can hardly agree with each other. Since we have analysed the advantages and disadvantages of public transport and private transport, our staff can make their own choices. Now let’s move to the second topic: what the effects might be of allowing staff to work flexible hours?B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work optioins serve to spread existing jobs further, creating a model for a saner, more humane work system.A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family demands, professional requirements,personal needs for variety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and benefited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees’morale, and meet the needs of employees with children and other outside demands.【剑桥BEC真题集第三辑】TEST 2A.质量监控：公司对自己的产品和服务实行质量监控的重要性B.信心管理：怎样保证信息在公司内部受到有效的管理\C.财务规划：影响合理定价策略的因素PART 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesThere are so many similar products in the market and customer will decide from which producer they should purchase goods or services. In almost cases, they will first consider the quality and reputation of the company. If that supplier has a good record of consistent quality and service, a potential customer is more likely to purchase their products. Also, only with high quality standard can a company maintain its customer loyalty and attract morenew customers.B. Information management: how to ensure that information is managed effectively within a company Information management within a company is of great significance to a company. To some extent, it means life and death to a company. A common way to manage information is to set up a system and assign certain people to take charge of the work. On one hand, confidential information will be kept secret and safe, so as to have the rights and benefits of the company protected; on the other hand, other information should be circulated in time within the company so that understanding will be deepened among departments and staff members, which will be of great value to growth of the company.C. Financial planning: the factors involved in deciding on appropriate pricing strategies.Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Firstly, the main factor is the product itself: the cost of producing plus your expecting profit. Secondly, similar products of the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product. Last butnot least, you target customer: Whether they are wealthy or not? Can they afford the price?PART 3A.O ur company is going to take over another company. In order to encourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to encourage teamwork?B.I think active leisure activities should be considered, including energetic activities that also require one to use mental power. We can go hiking, camping, fishing. I think these activities can enhance staff’s cooperative spirits.A. Yes, such activities are very relaxing, especially hikingand camping, which are wonderful experience that will help us forget our stress. Besides, playing basketball or volleyball can also help a lot to promote the spirit of cooperation and friendship.B. Right. Through these activities, people from differencecompanies will become more familiar to each other, and know each other better, which makes it easier for them to communicate with each other in their work.And by the way, what’s the importance of teamwork for the staff in your opinion?A. Encouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.B. I quite agree with you. In my view teamwork is a key element for success in today’s world. It facilitates interaction between staff and helps absorb information and retain knowledge. By using teamwork we can make this complicated work become simple and easy, and we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between the boss and subordinates. In addition, in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur.A. Yes, the managers can thus save the energy and time for trouble-shooting. In this way our company can become a united one. Research and common sense also tell us that having teams that work well together usually results in several important business benefits: improved performance, increased productivity, increased creativity, increased sense of employee motivation andbelonging. Effective teamwork also improves individual and overall performance. As a result, our new company is able to bloom in the business.【剑桥BEC真题集第三辑】TEST 3A.员工关系：公司给所有员工提供一定便利的重要性B.技术：公司定期更新技术设备的必要性C.战略规划：在机构内部有效完成变革所涉及的因素Part 2A. Staff relations: the importance of a company providing a range of facilities for all staff.In my opinion, staff relations play an important role in the development of a company. Thus, it is significant for the company to provide a range of facilities for all staff to establish good staff relations.Firstly, in this way staff will feel they are valued and their contribution is recognized by the company. (staff morale) Secondly, the facilities make it easier for the staff to carry out their tasks. As a result, staff can devote more time to their work and serve the company more efficiently and faithfully. Then the company tends to run smoothly and become successful. (improve the working environment, makes it more attractive to clients )B. Technology: the importance to a company if regularlyupgrading its technological equipmentNowadays, with the quick development of science and technology, it is very necessary for a company to regularly upgrade its technological equipment.First, this can help to improve the work efficiency. Second, new technological equipment can help set up a good image for a company, thus leaving a good impression on clients. Third, this can help to broaden staff’s horizon. They will be informed of the latest development in the world, particularly in their own field. Therefore, regularly upgrading the technological equipment can benefit a company a lot.C. Strategic planning: the factors involved in managing change effectively within an organizationIn order to manage change effectively within an organization, we have to take some factors into consideration.First, it is very important to find a proper way to introduce change to staff, for this will decide their response to change to some degree. Second, the new opportunities brought by the change should be emphasized, which can help to shift staff’s focus on possible parts they don’t like. Third, staff should be encouraged to give their feedback ,and accordingly, somerevision can be made in order to show that staff’s opinions are valued.PART 3A.Y ou know, our company is considering funding a regional educational project for 16 to 18-year-old students who are interested in a business course. I think it is good news for those students and also a good chance to promote the name of our company.B.I agree with you. Students can benefit from this project and learn something about business. And we can take this opportunity to launch and advertising campaign via all kinds of media, such as TV, radio, and major newspapers.A. Yes, but we should not forget the Internet. As youknow, many people surf on the Internet regularly to get necessary information. Besides, it is quite cheap to advertise on the internet, much cheaper than that on TV or radio.B. You got it. But there is something we should payattention to. That is, how should the progress and outcomes of the project be monitored?A. Well, how about setting up a foundation, which candecide the amount granted to each student according。
BEC高级口语真题答案
BEC高级口语真题答案【剑桥BEC真题集第二辑】TEST 1A.客户关系：让客户感到受到重视的重要性B.公司发展：控制公司扩张的重要性C.营销：如何确保公司的代理商始终保持高效率PART 2A.Customer relations: the importanee of making customers feel valued.In my opinion, maintaining good customer relations is of vital importa nee to a bus in ess. If not, you may have no way to sell your products or services to customers. The n, there is no chaneefor you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a n umber of ways to make them feel valued. Firstly, you should have a frien dly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggesti ons for improvement of your products or services. Secon dly, provide them with good after-sale service. Whe n they run into some problems ordifficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your tech ni cia ns as soon as possible.B Company growth， the importance to a company of con trolli ng expa nsionAs we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expa nsion should be made in a con trolled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the compa ny. For in sta nee, a departme nt store in our city used to be very prosperous before it sought for expa nsion. A few years ago, it began establishing branch stores in other cities throughout the prov in ce. With in a period of two years, scores of bran ches had bee n sep up in and outside the prov in ce. At first, bus in ess was okay and everyth ing went well. The n, some problems bega n to occur due to lack of funds and skilled man agerial staff. A couple of years later, the department store simply went bankrupt. This is a less on for us to lear n.C. Marketing，how to ensure that agents maintain a high level of effective ness whe n represe nting a compa ny As we all know, sig ning an age ncy agreeme nt with a firm is a customary practice inmarketing. In order to ensure they maintains a high level of effective ness, I thi nk, firstly make an attractive en courageme nt program, that is, to set up clear target for the age nt. If the age nt reaches the set target, a dece nt reared will be offered. If he fails to do so, he will not get the commissi on. Sec ond, check and supervise the process or progress of the marketing campaig n laun ched by your age nt. If somethi ng has gone wrong, immediately correct it. If your age nt runs into difficulties, you should offer a hand without any delay .In other words, let your age nt know that he is trusted and he is not work ing alone.PART 3A.Our company is planning to introduce a suggestion scheme so as toen courage staff members at all levels to con tribute ideas and suggesti ons. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make con tributi ons?B.I have heard of that. I think this is quite good for thefuture development of our company. As for ways of setting upsuch a scheme, the first step come to my mind is to get agroup of people together to orga nize a committee. The majortask for them is to draw up some staff members.A. That ' sounds good. But who do you think should be chose n asthe member of the committee? The head of each department, orsome professional people from outside?B. Some departme nt leaders can be in eluded, but not every one ofthem. We may select a couple of senior con sulta nts of our compa ny to be put on the committee. And ordi nary staff members should also be represe nted in the committee, so that voices from shop floors can heard.A.Yeah. I think each departme nt may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special colum n can be created onthe compa ny ' website for idea collecti on since in ter netis almost available for all staff members.B.As for the evaluati on of suggesti ons, of course it is thecommittee that will have the final say. The committeeis supposed to draw up specific sta ndards for the sake ofevaluati ng, qua ntitative and finan cial sta ndards, for insta nee.A. You are right. And specific rewards should be also be announ cedto all members of staff so as to en courage them to offervaluable suggestions …【剑桥BEC真题集第二辑】TEST 2A.沟通技能：给录用的员工培训外语的重要性B.广告：如何选择合适的机构处理公司公告C.财政：如何决定公司是否上市PART 2m uni cati on skills: the importa nee of foreig nIan guage training for selected employees.In my opinion, it is very important to provide se ectedemployees with foreig n Ian guage training. As we all know, globalization brings many chances of internationalbus in ess cooperati on. Employees are likely to deal with foreig n customers or clie nts, or travel abroad on bus in ess, so a good comma nd of foreig n Ian guages is importa nt.Therefore, i n order to help employees to accomplish their task, foreign Ianguage training should be offered,especially to those selected ones who involve in the in ter nati onal market, so that they can shoulder up the resp on sibility soon.B.Advertising: how to select a suitable agency to handle a company 'advertisingIn order to select a suitable age ncy to han dle a compa ny ' advertising, I think the following three points should be con sidered. First, the selected age ncy should have a good track record and a good reputation, which may ensure profo und kno wledge in desig ning, produc ing and publishing advertising. Second, the size of the agencyshould be take n into con siderati on. The larger the size, the more powerful it may be. Third, comm uni cati on is necessary to know whether the age ncy is familiar withthe features of the company and its products.C. Finan ce: how to decide whether to float a company on the stock marketSeveral aspects should be considered before you decide whether to float a company on the stock market or not. First, the adva ntages brought by this should be take n into full view. Sec ond, the policy concerning list ing a compa ny onto the stock market should be checked to see whether aPART 3A. Our compa ny will ope n a new branch in ano ther partthe coun try. Therefore, some members of staff n eed tobe sent there to do bus in ess. This is good n ews for usbecause it means our compa ny is grow ing.B. Yes, it certainly is. But it is a problem to make relocationattractive for staff, since it is far from here and not many people want to work there. Away from face-to-face compa ny meets the requireme nts. Third, responsibilities that a listing company has be bear shou be fully un derstood, such as disclosure of director ' all kindsof expe nses, tax and so on.the Idduty, oftheir families and old co-workers, they may feel Ionely and less-motivated.A. That ' a problem. But I think the company can offer somefinancial incentives to those who are to be assigned there, for example, relocation allowanee.B. Good idea. Besides, the company can address the staff ' housingneed by relocating or establishing temporary perma nent hous ing arran geme nt for them.A. I agree. The company should provide staff sufficientinformation about the new location.B. Yes, the information about the local people can culture is veryuseful and important. That can help them get prepared before they are sent there.A. Andso is the information about the surrounding le 'withen viro nmen t, i ncludi ng climate, local customs, peop livi ng habits, etc. B. I couldn 'agree with you any more. All the informati youmentioned will make them adjust to the new wo place. on rk【剑桥BEC真题集第二辑】TEST 3PART 2A. Pers onnel man ageme nt: the importa nee to a compa ny of hav ing well-motivated staffFirst of all, having well-motivated staff ensures better productivity. Whe n an employee is highly motivated, there should be nothing to preve nt him from devot ing himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhanceproductivity and overall performa nee. Sec on d, I thi nk a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfacti on with the job and the firm. Compa ny loyalty in turn will greatly reduce turno ver level and help retain the best brain n eeded by the firm. Fin ally, if every one is very motivated at work, staff morale in the firm will also be boosted. Just imagi ne if every one around you is so drive n and en thusiastic, how can you possibly be imm une to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That 'all. Thank you.B Strategic planning，how to decide whether to purchase or rent compa ny premisesFirst of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or torent compa ny remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company' financial situation to see whether we now have eno ugh money to purchase premises. Any ignorance of current financial situation will break company ' cash flow or even undermine the company ' no rmal producti on. Secon dly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a Iong-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some ren ted houses? After all these careful studies we can fin ally make our decisi on.C.Sales，how to ensure that price levels for new products are set appropriatelyFirst, we should consider the cost of our new products before we put them in to the market. The price level we should set at least in cludes all the cost and in vestme nt and makes us gain some margins. Sec ond, we should carry out an in vestigati on or market researchin the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers' habits and the popularity of our new products in the target market. On ly through these comprehe nsive in vestigati ons can we ensurethe appropriate price levels of our new products.PART 3A.You know, our company is considering providing a fitness centreon the premises to help employees improve their health and fit ness. What ben efits do you think the fitn ess centre can bring for our compa ny?B.The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A. Y es, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the work ing efficie ncy and do more work for our compa ny. Therefore, the compa ny will gai n more profits.B. That s true. And I also believe that the fitness centre will simulate the staff 's en thusiasm for both work and life. The staff will become more faithful to the compa ny si nee they will be aware that the company has been treating them well.A.Exactly. The n how to promote the n eed for health and fitn ess to all staff?B.In my opinion, in order to promote the n eed for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importa nee of the exercises to health, and the importa neeof health to life and work. The experts' talk must be convincing eno ugh to make it possible for the staff to accept the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercis ing and buildi ng or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercis ing seem to be effective to improve the health of the staff.【剑桥BEC真题集第二辑】TEST 4A.市场调查：调查了解顾客习惯和态度的重要性B.财务管理：怎样为公司找到消减成本的方法C.交流沟通：怎样在公司内部不同部门之间建立有效的工作关系PART 2A.Market research: the importance of finding out about customers 'habits and attitudes.As we all know, your customer s habits and attitudes will exert a great in flue nee on the producti on and sales of your products, or services. Customer s habits, especially their con sum ing habits,will decide to what exte nt they can accept the price of your products, which will directly affect the pric ing of your products. Customer "s attitudes towards your products or service reflect thequality of your products or services and will decide whether your products or services can rema in popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right directi on.B Financial management： how to identify ways ofreduc ing costs in a compa nyThe gen eral purpose of a compa ny is to make profits, and reduc ing costs, which in tur n will ben efit the customers. One way to reduce costs is to set up a system in which staff members could work effectively .In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Ano ther way is preve nt any waste of materials in producti on, by updati ng equipme nt and tech no logy, for instanee. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplify ing some procedures of doing bus in ess.munication: how to achieve an effective working relati on ship betwee n differe nt departme nts with in a compa ny?First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importa nee of team work. They will realize that what they are doing now is not just for their own departments, but for the well-be ing of the whole compa ny. In this way therewill be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, compa ny should do something to help people from different departments to un dersta nd and comm uni cate with each other. For example, we can hold regular gatherings in which every one can have the cha nee to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while reta ining comm on ground. PART 3A.Incen tive schemes have become a very popular form of employee ben efits as they work as a reward scheme for the most productive people in the compa ny. What ben efits do you think an incentive scheme for staff would bring to the compa ny?B.By linking ben efits to targets mea ns that employees are encouraged to work hard and are rewarded when they reach the targets. As for the ben efits brought by an incen tive scheme to the compa ny, the most obvious one is the improveme nt of productivity and effective ness of staff.A. I totally agree with you. Good incentive schemes will help to improve the bus in ess of a compa ny with its staff s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arran ged to en courage the employees? B」think a company should offer the health and well-bei ng in sura nee, allowa nee for tran sport and travel,proper and timely bonu ses for additi onal job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff ' working enthusiasm.A.Y es, performa nce-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, un til it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B」agree with you. Also, probably flexible time of worki ng is another good incentive scheme, especially for women workers who have childre n, because the staff can arrange and bala nee their work and family.【剑桥BEC真题集第三辑】TEST 1A.与客户关系：忠实顾客关于产品的意见对公司的重要性B.员工的发展：为员工设计有效的职业规划对公司发展的重要性C.企业发展策略：怎样保持公司股东的信心PART 2A Customer relations， the importance to a company of reliablecustomer of opini ons of productsThe reliable customers' opinions play an important role when a company wants to stay ahead in the fiercecompetiti on as well as in the market. So the evaluati on and judgment of reliable customers will serve as valuable clues for a compa ny to improve its products. The compa ny can take the feedback in to con siderati on whe n it tries to upgrade its products or develop new on es.B.Development: the importanee to a company of develop ing effective career pla ns for staffA successful company should have effective career plans for its staff. It is n ot only ben eficial to staff members, but also to the company itself.With admirable career pla ns, a compa ny will become very attractive to talented personnel, so it will be easier for the compa ny to recruit new staff of high quality and that will enhance the compa ny ' competitive stre ngth.On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and developme nt, devoted themselves to their jobs, and become much more loyal to the compa ny.Therefore, a good career pla n will ben efit both the compa ny andits staff.C.Busin ess strate how to maintain the con fide nce of company share holders.Shareholders' con fide nce is very crucial for every compa ny. In order to maintain the shareholders'con fide nee, Firstly, the compa ny n eed to expla in to them certa in things about stock market dyn amics and fluctuations. In addition, companies should try their best to improve the bus in ess and in crease the sales in come, so that the shareholders can get more profits from their investment. Also, a company had better offer regular in formati on about the bus in ess to let the shareholders know the company is in good conditions. In that they can be more con fide nt about the compa ny. (shareholder are very important to a company, because they buy the stocks of the compa ny and therefore, prov capital for the company, so the company can sufficie nt finan cial resources to operate and develop.) PART 3 A. Our compa ny is located in the busy city cen ter and a of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem ? B. Y es, the traffic jam takes us too should encourage mea ns in stead of case de keep lo t is heavy in rush hours and the traffic much time. I think the government people to use more public transport driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also ben eficial to our en vir onment.our staff can make their own choices. Now let ' move to the second topic: what the effects might be of allo staff to workflexible hours?B. Flexible work alter natives may be the sin gle importa nt factor in allowi ng us to create the lives we wa forourselves and our families. Some flexible work optioins serve tospread existi ng jobs further, creat ing a model for a saner, more huma ne work system.A. Yes, I agree with you. Flexible work can help the staff fittogether the sometimes irregular pieces of a modem lifestyle: family dema nds, professi onal requireme nts, personal needs for A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may of have con trol over the time, and you can enjoy the ease traveli ng to and from walk. B. But tak ing buses is cheap and you don 'n eed to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble maintenan ce, and park ing, etc. A. So it seems that we two can hardly agree with other. Since we have analysed the advantages disadvantages of public transport and private trans such each and po 戊 wingmostvariety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and ben efited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees' morale, and meet the needs of employees with children and other outside dema nds.【剑桥BEC真题集第三辑】TEST 2A.质量监控：公司对自己的产品和服务实行质量监控的重要性B.信心管理：怎样保证信息在公司内部受到有效的管理\C.财务规划：影响合理定价策略的因素PART 2A. Quality control: the importance to a company of mon itori ng the quality of its goods and servicesThere are so many similar products in the market and customer will decide from which producer they should purchase goods or services. In almost cases, they will first con sider the quality and reputati on of the compa ny. If that supplier has a good record of consistent quality and service, a potential customer is more likely to purchase their products. Also, only with high quality sta ndard can a company maintain its customer loyalty and attract more new customers.B.In formati on man ageme nt: how to en sure thatin formati on is man aged effectively withi n a compa nyInformation management within a company is of great significanee toa company. To some extent, it means life and death to a compa ny. A comm on way to man age in formati on is to set up a system and assig n certa in people to take charge of the work. On one hand, con fide ntial in formati on will be kept secret and safe, so as to have the rights and ben efits of the compa ny protected; on the other hand, other information should be circulated in time with in the compa ny so that un dersta nding will bedeepened among departments and staff members, which will be of great value to growth of the compa ny.C.Fin ancial pla nning: the factors in volved in decidi ng on appropriate pric ing strategies.Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Firstly, the main factor is the product itself: the cost of producing plus your expecting profit. Sec on dly, similar products of the rival firms: What are their prices? What are your product ' competitive adva ntages? In what aspect does your product superior to others? This can add extra value to your product. Last but not least, you target customer: Whether they are wealthy or not? Can they afford the price?PART 3A.Our company is going to take over another company. In order toencourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of workprojects and leisure activities would be suitable to en courage teamwork?B.I think active leisure activities should be considered, in cluding en ergetic activities that also require one to use mentalpower. We can go hiking, camping, fishing. I think theseactivities can enhance staff' cooperative spirits.A.Y es, such activities are very relax ing, especially hiki ngand camp ing, which are won derful experie nee that will help us forget our stress. Besides, playi ng basketball orvolleyball can also help a lot to promote the spirit ofcooperation and friendship.B.Right. Through these activities, people from differe neecompanies will become more familiar to each other, and knoweach other better, which makes it easier for them to comm unicate with each other in their work. And by the way, what' the importanee of teamwork for the staff in your opinion?A.Encouraging teamwork and keeping schedule are importa nt to managi ng a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.B.I quite agree with you. I n my view teamwork is a key element forsuccess in today' world. It facilitates in teracti on betwee n staff and helps absorb in formati on and retain kno wledge. Byusing teamwork we can make this complicated work become simple and easy, and we can create a sound and effective comm uni cati on with the project and mon itor the comm uni cati on betwee n members as well as the comm uni cati on betwee n the boss andsubordi nates. In additi on, in a team every one triesto help others in their work and a lot of problems can be solved quickly after they occur.A. Yes, the man agers can thus save the en ergy and time fortrouble-shoot ing. In this way our compa ny can become a un ited one. Research and comm on sense also tell us that having teams that work well together usually results in several importa nt bus in ess ben efits: improved performa nee, in creasedproductivity, in creasedcreativity, in creased sense of employee motivati on and bel onging. Effective teamwork also improves in dividual and overall performa nee. As a result, our new compa ny is able to bloom in the bus in ess.【剑桥BEC真题集第三辑】TEST 3A.员工关系：公司给所有员工提供一定便利的重要性B.技术：公司定期更新技术设备的必要性C.战略规划：在机构内部有效完成变革所涉及的因素Part 2A. Staff relati ons: the imp o什anee of a company providing a rangeof facilities for all staff.In my opinion, staff relati ons play an importa nt role in the development of a company. Thus, it is significant for the company to provide a range of facilities for all staff to establish good staff relati ons.Firstly, in this way staff will feel they are valued and their con tributi on is recog ni zed by the compa ny. (staff morale) Secon dly, the facilities make it easier for the staff to carry out their tasks. As a result, staff can devote more time to their work and serve the company more efficiently and faithfully. Then the company tends to run smoothly and become successful. (improve the working environment, makes it more attractive to clients )B Technology the importance to a company 讦 regularlyupgradi ng its tech no logical equipme ntNowadays, with the quick development of scienee and tech no logy, it is very n ecessary for a compa ny to regularly upgrade its tech no logical equipme nt.First, this can help to improve the work efficie ncy. Sec ond, new tech no logical equipme nt can help set up a good image for a compa ny, thus leav ing a good impressi on on clie nts. Third, this can help to broaden staff ' horizon. They will be in formed of the latest developme nt in the world, particularly in their own field. Therefore, regularly upgradi ng the tech no logical equipme nt can ben efit a compa ny a lot.C. Strategicpossible parts they don ' like. Third, staff should be en couraged to give their feedback ,and accordi ngly, some planning: the factors involved in managing change effectively withi n an organizatio nman age cha nge effectively withi n In order toorga ni zation, conanFirst, it is very important to find a proper way to introducechange to staff, for this will decide response to opport un itiesemphasized, their change to some degree. Second, the brought by the cha nge should which can help to shiftstaff ' focus newbe on。
bec英语高级真题3答案解析
bec英语高级真题3答案解析BEC英语高级真题3答案解析一、考试概述BEC英语高级真题3是由剑桥大学考试委员会制作的商务英语考试。
它旨在测试考生在商务场景下的口语和书面表达能力。
学生需要通过阅读理解、写作、听力以及口语表达等不同形式的题目，来展示他们在商务英语方面的能力。
下面将对这些考试题目进行解析，以便更好地了解和应对这个考试。
二、阅读理解在BEC高级真题3的阅读理解部分，考生需要仔细阅读一篇商务类文章，然后回答相关问题。
这部分的目的是测试考生对于商务英语的理解能力以及阅读技巧。
例如，题目可能是关于一个公司的年度报告，考生需要根据报告中的数据和信息，回答问题，给出分析和建议。
在解答这样的问题时，考生需要准确理解和解释文章中的数据和图表，并能够应用自己的商务知识来分析和解决问题。
此外，考生还需要注意文章中的关键词和语义线索，以便准确把握和回答问题。
三、写作能力在BEC高级真题3的写作部分，考生需要根据给定的题目和情境，表达自己清晰、准确的商务意见或建议。
这部分的目的是测试考生的写作能力和商务分析能力。
例如，考生可能会被要求写一封推荐信，介绍给定的商务合作伙伴，并解释为什么他们应该选择该伙伴来合作。
在写作时，考生需要用恰当的商务用语和正确的语法结构，准确、有说服力地表达自己的观点。
同时，考生还需通过分析和解释公司的商务需求和合作优势，来提供相关的建议和推荐。
四、听力理解BEC高级真题3的听力理解部分提供了一系列商务场景的录音材料，考生需要仔细听录音，并回答相关问题。
这部分的目的是测试考生的听力能力和理解能力。
例如，听力材料可能是一个商务会议的录音，考生需要根据录音中的对话和讨论，回答问题或作出相关决策。
在应对这样的问题时，考生需要善于抓住关键词和信息，同时注意听力材料中的总体思路和主旨。
此外，考生还需要注意语速和语调的变化，以便更好地理解和回答问题。
五、口语表达BEC高级真题3的口语表达部分要求考生进行一段商务演讲或讨论。
剑桥商务英语证书考试（BEC）-第2章剑桥商务英语证书考试（BEC）高级真题及详解（第3辑）-Te
剑桥商务英语证书考试（BEC）-第2章剑桥商务英语证书考试（BEC）高级真题及详解（第3辑）-TeTest 2READING 1 hourPART ONEQuestions 1-8Look at the statements below and at the five extracts on the opposite page from an article about how employees are motivated.Which section of the article (A, B, C, D or E) does each statement (1-8) refer to? ? For ea ch statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet. ? You will need to use some of these letters more than once.There is an example at the beginning, (0).Example:0 One of the biggest difficulties that managers face is motivating staff.1 People may perceive the same type of work very differently.2 It is important that staff gain recognition for what they have done.3 The behaviour of staff may be influenced by disappointment with what their organization provides.4 Traditional ways of motivating staff cannot be put into practice these days.5 A good salary alone is no longer enough to motivate staff.6 It is desirable for staff and their employers to have similar objectives.7 Staff should be able to improve their abilities through their work.8 Not all companies see a need to find out what motivates their staff.AEnsuring employees arrive at work geared up and ready to give their all is a major challenge facing managers today. It used to be so easy. A fat pay cheque and the promise of promotion was all that was needed to keep people committed, loyal and happy. But the world of work has changed, and nowadays, organizations cannot rely on the corporate cheque book to give them the edge. Numerous employee surveys have shown that although pay still makes people tick, a whole raft of other issues have entered the motivation equation.BOne of the pro blems is that managers often don’t appreciate they are playing in a completely new ball game, and a reliance on old-style motivational techniques just won’t work in today’s technology-driven, fast-paced business environment. For example, an employee could be working in South Africa, with a boss sitting inLondon and the main client they are dealing with based in Asia. So for someone who is very motivated by face-to-face contact and a collegiate environment, that could be a huge problem.CWhat most employees expect is the chance to work flexibly, on interesting and stimulating tasks that give them the opportunity to develop their skills and talents. Managers on the ground may not always be able to influence pay and working practices but, if they are to extract top performance from their teams, they need to know how to press the right buttons and create a culture that will inspire their workforce, a culture in which achievement is acknowledged and people feel valued.DOrganizations should focus on asking people what they want a relatively simple task that is too often considered unnecessary. However, questions about motivation have to be asked skil lfully, or you won’t get to the bottom of what really makes people go that extra mile. Two people may both say they want an interesting and stimulating job, but have widely divergent ideas of what would constitute such a position: a city trader would probably find business consultancy boring, and a consultant might be scared by the city trader’s job, but both may b e very satisfied with their own job.EThere are huge gaps between what employees expect from employers and what they actually get. For instance, employers” emphasis on employability (equipping workers with “marketable” skills) may be somewhat misguided. One study showed that what people really wanted was not employability but job security. As a result, employees had the feeling that t heir employer wasn’t delivering, which had a detrimental effect onthe employees” workplace performance and attitudes. Th e problem lies partly in a lack of communication: to ensure mutual understanding and to align employees” values and goals with those of the organization, much more conversation is needed.【答案与解析】1. D 人们对同一种工作会有不同的看法。
剑桥BEC高级真题第三辑TEST2
剑桥BEC高级真题第三辑TEST2BEC 第三辑高级T est 2 READING 1 hourPART ONEQuestions 1-8●Look at the statements below and at the five extracts on the opposite page from an articleabout how employees are motivated.●Which section of the article (A, B, C, D or E) does each statement (1-8) refer to?●For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.●You will need to use some of these letters more than once.●There is an e xample at the beginning, (0).1 People may perceive the same type of work very differently.2 It is important that staff gain recognition for what they have done.3 The behaviour of staff may be influenced by disappointment with what their organisation provides.4 Traditional ways of motivating staff cannot be put into practice these days.5 A good salary alone is no longer enough to motivate staff.6 lt is desirable for staff and their employers to have similar objectives.7 Staff should be able to improve their abilities through their work.8 Not all companies see a need to find out what motivatestheir staff.ABOne of the problems is that managers oft en don’t appreciate they are playing in a completely new ball game, and a reliance on old-styl e motivational techniques just w on’t work in today’s technology—driven, fast—paced business environment. For example, an employee could be working in South Africa, with a boss sitting in London and the main client they are dealing with based in Asia. So for someone who is very motivated by face-to-face contact and a collegiate environment, that could be a huge problem.CWhat most employees expect is the chance to work iiexibly, on interesting and stimulating tasks that give them the opportunity to develop their skills and talents. Managers on the ground may not always be able to iniluence pay and working practices — but, if they are to extract top performance from their teams, they need to know how to press the right buttons and create a culture that will inspire their workforce, a culture in which achievement is acknowledged and people feel valued.DEPART TWOQuestions 9-14●Read this introduction to an article about an approach to management.●Choose the best sentence from the opposite page to fill each of the gaps.●For each gap (9-14), mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginnin9. (0).Example:A However, direct personal contact is more typically needed t o e ff ective l y transfer the kind of knowledge that must be creatively applied to particular business problems or opportunities.B For that, companies really have to bring people together to brainstorm.C Many companies have tried, with mixed success, to leverage this underused asset by centralising knowledge management functions or by investing heavily in knowledge management technology.D The entire history of the T-shaped manager is one of evolution, a process that continues to this day.E The successful T —shaped manager must learn to live with, and ultimately thrive within, the stress created by thisdualresponsibility.F By encouraging collaboration, aT-shaped management system can be a powerful counterbalance to suchnegative behaviour.G Their experience also suggests guidelines for creating an environment in which T-shaped managers will flourish.H I am referring to the wealth ofexpertise, ideas and latent insights that lie scattered across or deeply embedded in their organisations.PART THREEQuestions 15-20● Read the following article about marketing and ethics and the questions on the oppositepage.● For each question (15-20), mark one letter (A , B , C or D ) on your Answer Sheet.15 What change does the first paragraph men tion?A a decrease in the size of certain economiesB a growth in knowledge of how resources affect economiesC a decrease in the resources available to companiesD a growth in the number of choices available to companies16 According to the second paragraph, businesses are now encounteringA a wider range of obligations.B greater public criticism.C problems they should have foreseen.D an increase in internal disagreement.17 In the third paragraph, it is suggested that marketersA should devise stricter social and financial categories.B need to attract new categories of customers.C should have a greater input inthe design of products.D need to expand their areas of activity.18 What development is mentioned in the fourth paragraph?A P roduct design is becoming secondary to ethical c onsiderations. BA company’s reputation is growing in importance over its brands.C Ethical considerations can lead to effective innovation.D Competitiveness is becoming harder to maintain over time.19 What comment is made in the fifth paragraph?A The challenge facing marketing may be impossible in the long term.B Marketing activity should move away from traditional goals.C Conflicts confronting marketing may be less extreme than expected.D Marketing should focus on promoting goods which last longer.20 According to the final paragraph, businesses now need toA revise certain aspects of their activity.B conduct research into the efficient use of man-made resources.C ensure their range of investments is ethical.D communicate new sets of values to customers.PART FOURQuestions 21-30●Read the article below about work and leisure.●Choose the correct word to fill each gap from A, B, C or D on the opposite page.●For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.●There is an example at the beginning, (0).21 A setting 22 A dealt 23 A lone 24 A hang 25 A convince 26 A lane 27 A thoughtless 28 A accept 29 A give 30 A opinion B paying B received B single B grip B tell B street B regardless B view B bring B idea C putting C handled C individual C lean C talk C avenue C uncaring C support C place C mind D holding D takenD personal D sit D converse D alley D unconcerned D approve D make D memoryPART FIVEQuestions 31-40● Read the article below about people who buy clothes as an investment.● For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet. ● There is an example at the beginning, (0).PART SIXQuestions 41-52●Read the text below from a brochure for a company that rents out office space.●ln most of the lines (41-52) there is one extra word. It is either grammatically incorrect ordoes not fit in with the sense of the text. Some lines, however, are correct.●lf a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on yourAnswer Sheet.●The exercise begins with two examples, (0) and (00).WRITING 1 hour 10 minutesPART ONEQuestion 1●The chart below shows the distribution of positive and negative responses given in a marketsurvey about service provision at a leisure centre.●Using the information from the chart, write a short report about the results of the marketsurvey, describing customer reactions to the services provided.●Write 120-140 words.PART TWOWrite an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.Question 2●Your company recently sponsored a national event for the first time and your manager hasasked you to write a report on this.●Write your reportfor your manager, including the following information:● a brief description of the event●which aspects of the event were particularly successful and why●the benefits to the company of spo nsoring the event●what needs to be done before considering further sponsorship.Question 3●Your company has recently been taken over by another company, and your department hasbeen restructured. This has resulted in a number of problems which you want to make the new owners aware of.●Write a lette r to the Managing Director of the new owners:●outlining what the situation in your department was before the takeover●explaining what problems have arisen and why●suggesting how these problems could be reso lved●warning what might happen if these problems are not resolved.Question 4●Your company’s export sales have been falling and the Sales Manager has asked you toconsider ways of improving them.●Write your proposal for the Sales Manager:●giving reasons for the decline in the company’s export sales●suggesting ways of improving export sales●outlining the additional resources that would be required.LISTENING Approximately 40 minutes (including10 minute s’ transfer time)PART ONEQuestions 1-12●You will hear the opening of the Factories of the Year awards ceremony.●As you listen, for questions 1-12, complete the notes, using up to three words or a number.●After you have listened once, replay the recording.PART TWOQuestions 13-22●You will h ear five different people talking about visiting trade fairs.●For each extract there are two tasks. For Task One, choose the person’s intention in visitingthe fair from the list A-H. For Task Two, choose the experience at the fair that each person mentions from the list A-H.●After you have listened once, replay the recording.Task One - Intention in visiting the fair●For questions 13-17, match the extracts with the intentions, listed A-H.●For each extract, choose the person’s intention in visiting the fair.●Write one letter (A-H) next to the number of the extract.13 .................................14 .................................15 .................................16 .................................17 ................................. A to get ideas for potential new productsB to give a presentationC to seek alternative employmentD to find out about competitor s’ p roductsE to get new marketing ideasF to give product demonstrationsG to recruit a new overseas agentH to find alternative suppliersTask Two - Experience at the fair●For questions 18-22, match the extracts with the experiences, listed A-H.●For each extract, choose the experience at the fair that each person mentions.●Write one letter (A-H) next to the number of the extract.18 .................................19 .................................20 .................................21 .................................22 ................................. A I thought of a way of cutting costs.B I was impressed by some publicity material.C I saw a new way of applying technology.D I was pleased by some sales figures.E I noticed some export opportunities.F I was impressed by a competitor’s product.G I saw someone demonstrating an effective selling technique.H I thought of ways of improving an important product we make.PART THREEQuestions 23-30●You will hear an interview with Steve Marriott, an internal business consultant with Carserve, a vehicle breakdown service.●For each question (23-30), mark one letter (A, B or C) for the correct answer.●After you have listened once, replay the recording.23 According to Steve Marriott, what problem do some of Carserve’s remote workers have?A They think that they do not receive enough company information.B They want a greater amount of informal contact with colleagues.C They feel uncomfortable without a separate office base.24 According to Steve, some staff believe thatA they need to prove that they are working hard.B their breaks should be taken at intervals.C the support they receive from management is inadequate.25 In Steve’s opinion, what was the underlying management problem when he joined Carserve?A There was confusion about who gave orders.B Objectives were not made clear to staff.C Long-term planning was not carried out. `26 Steve improved the situation at Carserve by ·A i ntroducing regular work meetings. Bencouraging managers to trust staff.C modifying the system of supervision.27 Why have Carserve’s teams become more effective?A Distance has forced them to become more organised.B They are expected to make decisions quickly.C Their meetings have become more frequent.28 What does Steve Marriott say about staff contacting managers?A Managers sometimes fail to respond promptly.B Managers don't want to be disturbed in their work.C Staff may be uncertain about when it is appropriate to do so.29 How have managers been affected by the change to remote working?A They now have to deal with employee s’ pe rsonal problems.B They now have to assess staff more regularly.C They now spend more time travelling than talking to staff.30 To help managers, Carserve is planning training on the subject ofA making the best use of technology.B organising remote teams.C reducing managerial control.That is the end of the Listening test. You now have ten minutes to transferyour answers to your Answer Sheet.SPEAKING 16 minutesSAMPLE SPEAKING T A SKSPART ONEIn this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.PART TWOIn this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.PART THREEIn this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidatesTeam Bui l di n gThe company you work for is about to take over another company and is keen to encourage staff from both companies towork together effectively. You have been asked to prepare a proposal for team building.Discuss and decide together:●what arrangements should be made before new colleagues start working together●what kinds of work projects and leisure activities would be suitable to encourageteamwork●what benefits effective teamwork could bring to the company.Follow-on questions●What benefits do you think individual employees get from working in astrong team? (Why?/Why not?)●What do you think is the ideal number of people to workina team? (Why?)●Do yo u think a company needs individualists as well as team workers?(Why?/Why not?)●Do you think it is the responsibility of the company or each employee tomake sure people work well together? (Why?/Why not?)●How far should team building be taken into accou nt when makinglong-term plans for a company? (Why?/Why not?)BEC 第三辑高级T est 2 Test 2 ReadingPart 11 D2 C3 E4 B5 A6 E7 C 8 DPart29 C 10 E 11 A 12 B 13 F14 GPart315 B16A17D18C19C20 APart421 B22D23D24A25C26 C27B28A29D30CPart531WHETHER/IF32IN33ONE/SOMETHING34THE35FEW36 NOT37 FOR38WHAT39 GO40 OUTPart641 THE 42 DO 43 THEM44 CORRECT 45 SUCH 46 YOU 47 CORRECT 48 OUT 49 IN50 ALTOGETHER 51 THERE 52 UP Test 2 WritingQuestion 1Sample ABand 4This is a well-organised answer which uses a good range of cohesive devices (‘whe reas’, ‘ in contrast to’, etc.). The candidate has used quite sophisticated language, and errors mostly occur only when more ambitious language is attempted.Sample BBand 2This is an inadequate attempt at the task. There is some irrelevance and quite a few basic errors, some of which impede communication. The writer uses a limited range of structure and vocabulary, and the language is generally too elementary for this level.Question 2Sample CBand 3This is a good achievement of the task and a well-organised answer. However, the frequency of non-impeding errors keeps itat a band 3.Sample DBand 5This is a full realisation of the task set. It is very well organised with an excellent range of structures and vocabulary and only minimal errors.Question 3Sample EBand 4A very good realisation of the task, showing natural use of language and good use of a full range of tenses. There is, however, slightly inappropriate register towards the end.Sample F。
剑桥商务英语高级(BEC3)口试真题(2)
剑桥商务英语高级(BEC3)口试真题(2)As is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even anagency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information。
BEC高级口试真题
BEC高级口试真题BEC高级口试真题为了让大家更好的准备商务英语BEC考试，给大家整理一下剑桥BEC商务英语考试高级真题,下面就和大家分享，来欣赏一下吧。
BEC高级口试真题1Part 1:Where are you from?Tell me more about your study and which part you find is most interesting?What effect does internet have on Chinese work life?Part2:Sale: The important of knowing customer need and preference (不好意思，只关注了这个)Research and development: The important of ensuring staff meet deadline.Part 3:Outsourcing:Discuss:Advantages of outsourcing.How can outsourcing be monitored09年5月BEC高级口试真题：口语考试试题卡，每2个小时换一次，一本试题卡大约有200张左右，是考官随机从中间抽的。
我听说的试题。
食品安全(三鹿事件)-问的是企业名牌的重要性怎样通过媒体传播自己企业的名牌形象(注意已经是名牌) 还有你的名字的汉语读法。
你来自哪里。
互联网对中国居民消费习惯的影响BEC高级口试真题21.Tell me something about yours study?2.Tell me about your ambitions。
3.To what extent do you think IT has influenced China?第二部分Mini presentation (about 1 minute each)Candidate sun4102s choice of topic (out of 3 options)The advantage of flexible price pollicy第三部分Collaborative taskin-house training programmeYou are the personal manager of a company.You have been asked to decide whether it is neccesry to bring in in-house training programme.Discuss the situation together, and decide:1.The advantage of in-house training programmeBEC高级口试真题3I1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company ofhaving well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmes15. Company Growth: how to decide when it is the right time for a business to expand16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keepingup-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers’ habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of havinga Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Samples(部分口语试题参考答案)1、Customer Relations: how to maintain customer interest ina company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use ofshort-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job.。
商务英语bec高级考试考试题及
商务英语BEC高级考试试题及答案一、阅读理解（每题2分，共40分）Part 1: 人力资源策略1. What is the main challenge faced Company X's human resources department?A. Attracting skilled workersB. Managing employee performanceC. Implementing new training programsD. Restructuring the department答案：APart 2: 市场营销策略6. What is the primary goal of Company Y's new marketing strategy?A. To increase brand awarenessB. To target an older demographicC. To reduce marketing costsD. To expand into new markets答案：A二、写作（共20分）Part 1: 商务报告Part 2: 商务邮件三、听力理解（每题2分，共20分）Section A: 短对话理解1. Listen to the following conversation and choose the best answer:M: I think we should invest in new software to streamline our operations.W: ________. Let's discuss it at the next board meeting.B. That's a great ideaC. We don't need any changesD. I'm not sure about that答案：BSection B: 长对话理解1. Listen to the following conversation and answer the question:What is the main topic of the conversation between the two speakers?A. Company restructuringB. Employee benefitsC. Marketing strategiesD. Product development答案：A四、口语表达（共20分）Part 1: 角色扮演场景：你是一家咨询公司的项目经理，你的同事John因为个人原因无法参加即将到来的客户会议。
剑桥bec高级真题第三辑test2
BEC 第三辑高级Test 2 READING 1 hourPART ONEQuestions 1-8●Look at the statements below and at the five extracts on the opposite page from an articleabout how employees are motivated.●Which section of the article (A, B, C, D or E) does each statement (1-8) refer to?●For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.●You will need to use some of these letters more than once.●There is an example at the beginning, (0).1 People may perceive the same type of work very differently.2 It is important that staff gain recognition for what they have done.3 The behaviour of staff may be influenced by disappointment with what their organisation provides.4 Traditional ways of motivating staff cannot be put into practice these days.5 A good salary alone is no longer enough to motivate staff.6 lt is desirable for staff and their employers to have similar objectives.7 Staff should be able to improve their abilities through their work.8 Not all companies see a need to find out what motivates their staff.ABOne of the problems is that managers oft en don’t appreciate they are playing in a completely new ball game, and a reliance on old-style motivational techniques just w on’t work in today’s technology—driven, fast—paced business environment. For example, an employee could be working in South Africa, with a boss sitting in London and the main client they are dealing with based in Asia. So for someone who is very motivated by face-to-face contact and a collegiate environment, that could be a huge problem.CWhat most employees expect is the chance to work iiexibly, on interesting and stimulating tasks that give them the opportunity to develop their skills and talents. Managers on the ground may not always be able to iniluence pay and working practices — but, if they are to extract top performance from their teams, they need to know how to press the right buttons and create a culture that will inspire their workforce, a culture in which achievement is acknowledged and people feel valued.DEPART TWOQuestions 9-14●Read this introduction to an article about an approach to management.●Choose the best sentence from the opposite page to fill each of the gaps.●For each gap (9-14), mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginnin9. (0).Example:A However, direct personal contact ismore typically needed t o e ff ective l ytransfer the kind of knowledge that mustbe creatively applied to particularbusiness problems or opportunities.B For that, companies really haveto bring people together to brainstorm.C Many companies have tried, with mixed success, to leverage this underused asset by centralising knowledge management functions or by investing heavily in knowledge management technology.D The entire history of the T-shapedmanager is one of evolution, a processthat continues to this day. E The successful T —shaped manager must learn to live with, and ultimately thrive within, the stress created by this dualresponsibility. F By encouraging collaboration, a T-shaped management system can be a powerful counterbalance to such negative behaviour.G Their experience also suggests guidelines for creating an environment in which T-shaped managers will flourish.H I am referring to the wealth of expertise, ideas and latent insights that lie scattered across or deeply embedded in their organisations.PART THREEQuestions 15-20● Read the following article about marketing and ethics and the questions on the oppositepage.● For each question (15-20), mark one letter (A , B , C or D ) on your Answer Sheet.15 What change does the first paragraph men tion?A a decrease in the size of certain economiesB a growth in knowledge of how resources affect economiesC a decrease in the resources available to companiesD a growth in the number of choices available to companies16 According to the second paragraph, businesses are now encounteringA a wider range of obligations.B greater public criticism.C problems they should have foreseen.D an increase in internal disagreement.17 In the third paragraph, it is suggested that marketersA should devise stricter social and financial categories.B need to attract new categories of customers.C should have a greater input inthe design of products.D need to expand their areas of activity.18 What development is mentioned in the fourth paragraph?A P roduct design is becoming secondary to ethical c onsiderations. BA company’s reputation is growing in importance over its brands.C Ethical considerations can lead to effective innovation.D Competitiveness is becoming harder to maintain over time.19 What comment is made in the fifth paragraph?A The challenge facing marketing may be impossible in the long term.B Marketing activity should move away from traditional goals.C Conflicts confronting marketing may be less extreme than expected.D Marketing should focus on promoting goods which last longer.20 According to the final paragraph, businesses now need toA revise certain aspects of their activity.B conduct research into the efficient use of man-made resources.C ensure their range of investments is ethical.D communicate new sets of values to customers.PART FOURQuestions 21-30●Read the article below about work and leisure.●Choose the correct word to fill each gap from A, B, C or D on the opposite page.●For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.●There is an example at the beginning, (0).21A setting 22A dealt 23A lone 24 A hang 25 A convince 26 A lane 27 A thoughtless 28 A accept 29 A give30 A opinionB paying B received B single B gripB tellB streetB regardlessB viewB bringB ideaC putting C handled C individual C lean C talk C avenue C uncaring C support C place C mindD holding D taken D personal D sit D converse D alley D unconcerned D approve D make D memoryPART FIVEQuestions 31-40 ● Read the article below about people who buy clothes as an investment.● For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet. ● There is an example at the beginning, (0).PART SIXQuestions 41-52●Read the text below from a brochure for a company that rents out office space.●ln most of the lines (41-52) there is one extra word. It is either grammatically incorrect ordoes not fit in with the sense of the text. Some lines, however, are correct.●lf a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on yourAnswer Sheet.●The exercise begins with two examples, (0) and (00).WRITING 1 hour 10 minutesPART ONEQuestion 1●The chart below shows the distribution of positive and negative responses given in a marketsurvey about service provision at a leisure centre.●Using the information from the chart, write a short report about the results of the marketsurvey, describing customer reactions to the services provided.●Write 120-140 words.PART TWOWrite an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.Question 2●Your company recently sponsored a national event for the first time and your manager hasasked you to write a report on this.●Write your reportfor your manager, including the following information:● a brief description of the event●which aspects of the event were particularly successful and why●the benefits to the company of sponsoring the event●what needs to be done before considering further sponsorship.Question 3●Your company has recently been taken over by another company, and your department hasbeen restructured. This has resulted in a number of problems which you want to make the new owners aware of.●Write a lette r to the Managing Director of the new owners:●outlining what the situation in your department was before the takeover●explaining what problems have arisen and why●suggesting how these problems could be resolved●warning what might happen if these problems are not resolved.Question 4●Your company’s export sales have been falling and the Sales Manager has asked you toconsider ways of improving them.●Write your proposal for the Sales Manager:●giving reasons for the decline in the company’s export sales●suggesting ways of improving export sales●outlining the additional resources that would be required.LISTENING Approximately 40 minutes (including10 minute s’ transfer time)PART ONEQuestions 1-12●You will hear the opening of the Factories of the Year awards ceremony.●As you listen, for questions 1-12, complete the notes, using up to three words or a number.●After you have listened once, replay the recording.PART TWOQuestions 13-22●You will hear five different people talking about visiting trade fairs.●For each extract there are two tasks. For Task One, choose the person’s intention in visitingthe fair from the list A-H. For Task Two, choose the experience at the fair that each person mentions from the list A-H.●After you have listened once, replay the recording.Task One - Intention in visiting the fair●For questions 13-17, match the extracts with the intentions, listed A-H.●For each extract, choose the person’s intention in visiting the fair.●Write one letter (A-H) next to the number of the extract.13 .................................14 .................................15 .................................16 .................................17 ................................. A to get ideas for potential new productsB to give a presentationC to seek alternative employmentD to find out about competitor s’ p roductsE to get new marketing ideasF to give product demonstrationsG to recruit a new overseas agentH to find alternative suppliersTask Two - Experience at the fair●For questions 18-22, match the extracts with the experiences, listed A-H.●For each extract, choose the experience at the fair that each person mentions.●Write one letter (A-H) next to the number of the extract.18 .................................19 .................................20 .................................21 .................................22 ................................. A I thought of a way of cutting costs.B I was impressed by some publicity material.C I saw a new way of applying technology.D I was pleased by some sales figures.E I noticed some export opportunities.F I was impressed by a competitor’s product.G I saw someone demonstrating an effective selling technique.H I thought of ways of improving an important product we make.PART THREEQuestions 23-30●You will hear an interview with Steve Marriott, an internal business consultant with Carserve, a vehicle breakdown service.●For each question (23-30), mark one letter (A, B or C) for the correct answer.●After you have listened once, replay the recording.23 According to Steve Marriott, what problem do some of Carserve’s remote workers have?A They think that they do not receive enough company information.B They want a greater amount of informal contact with colleagues.C They feel uncomfortable without a separate office base.24 According to Steve, some staff believe thatA they need to prove that they are working hard.B their breaks should be taken at intervals.C the support they receive from management is inadequate.25 In Steve’s opinion, what was the underlying management problem when he joined Carserve?A There was confusion about who gave orders.B Objectives were not made clear to staff.C Long-term planning was not carried out. `26 Steve improved the situation at Carserve by ·A i ntroducing regular work meetings. Bencouraging managers to trust staff.C modifying the system of supervision.27 Why have Carserve’s teams become more effective?A Distance has forced them to become more organised.B They are expected to make decisions quickly.C Their meetings have become more frequent.28 What does Steve Marriott say about staff contacting managers?A Managers sometimes fail to respond promptly.B Managers don't want to be disturbed in their work.C Staff may be uncertain about when it is appropriate to do so.29 How have managers been affected by the change to remote working?A They now have to deal with employee s’ pe rsonal problems.B They now have to assess staff more regularly.C They now spend more time travelling than talking to staff.30 To help managers, Carserve is planning training on the subject ofA making the best use of technology.B organising remote teams.C reducing managerial control.That is the end of the Listening test. You now have ten minutes to transferyour answers to your Answer Sheet.SPEAKING 16 minutesSAMPLE SPEAKING T A SKSPART ONEIn this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.PART TWOIn this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.PART THREEIn this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidatesTeam Bui l di n gThe company you work for is about to take over another company and is keen to encourage staff from both companies to work together effectively. You have been asked to prepare a proposal for team building.Discuss and decide together:●what arrangements should be made before new colleagues start working together●what kinds of work projects and leisure activities would be suitable to encourageteamwork●what benefits effective teamwork could bring to the company.Follow-on questions●What benefits do you think individual employees get from working in astrong team? (Why?/Why not?)●What do you think is the ideal number of people to workin a team? (Why?)●Do you think a company needs individualists as well as team workers?(Why?/Why not?)●Do you think it is the responsibility of the company or each employee tomake sure people work well together? (Why?/Why not?)●How far should team building be taken into account when makinglong-term plans for a company? (Why?/Why not?)BEC 第三辑高级Test 2 Test 2 ReadingPart 11 D2 C3 E4 B5 A6 E7 C 8 DPart29 C 10 E 11 A 12 B 13 F14 GPart315 B16A17D18C19C20 APart421 B22D23D24A25C26 C27B28A29D30CPart531WHETHER/IF32IN33ONE/SOMETHING34THE35FEW36 NOT37 FOR38WHAT39 GO40 OUTPart641 THE 42 DO 43 THEM44 CORRECT 45 SUCH 46 YOU47 CORRECT 48 OUT 49 IN50 ALTOGETHER 51 THERE 52 UPTest 2 WritingQuestion 1Sample ABand 4This is a well-organised answer which uses a good range of cohesive devices (‘whe reas’, ‘ in contrast to’, etc.). The candidate has used quite sophisticated language, and errors mostly occur only when more ambitious language is attempted.Sample BBand 2This is an inadequate attempt at the task. There is some irrelevance and quite a few basic errors, some of which impede communication. The writer uses a limited range of structure and vocabulary, and the language is generally too elementary for this level.Question 2Sample CBand 3This is a good achievement of the task and a well-organised answer. However, the frequency of non-impeding errors keeps it at a band 3.Sample DBand 5This is a full realisation of the task set. It is very well organised with an excellent range of structures and vocabulary and only minimal errors.Question 3Sample EBand 4A very good realisation of the task, showing natural use of language and good use of a full range of tenses. There is, however, slightly inappropriate register towards the end.Sample FBand 3A clearly organised answer and the errors are generally non-impeding. It shows an adequate range of structure and vocabulary and all the content points are covered.Question 4Sample GBand 3This answer is quite good in terms of language but lacks coherence, leaving the reader perplexed. Sample HBand 4All the content points are included and it is well organised. It shows natural use of language with only occasional obscurity of meaning. The register and format used are, on the whole, appropriate.Test 2 ListeningPart 11 MANUFACTURING SCIENCE(S)2 14 PAGES3 HANDOVER/HAND OVER/HAND OVER(TIMES)4 DELIVERY5 (HIGH) STAFF MORALE6 CHANGE7 SHORTLIST8 PEOPLE(-)MANAGEMENT (PRACTICES)9 MISSION10 SUPPLY(-)CHAIN11 SIGNS12 ELECTRONIC TAGGINGPart 213 D14B15G16H17E18 B19E20H21A22CPart 323 C24A25B26B27A28 C29A30CTapescriptListening T est 2This is the Business English Certificate Higher 3, Listening Test 2.Part One. Questions 1 to 12.You will hear the opening of the Factories of the Year awards ceremony.As you listen, for questions 1 to 12, complete the notes, using up to three words or a nurnber.After you have listened once, replay the recording.You now have forty-/ive seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Man: Good morning, ladies and gentlemen, and welcome to the Factories of the Year award. My name is jonathan Hargreaves, and I’m Chief Executive of the Institute of Production Research, which organised these awards, in association with Barrington Business School. I’m delighted to introduce to you the school’s professor of manufacturing science, Jacqueline Allen, who again chaired the panel of judges. Jacqueline.Woman: Thank you, ]onathan, and good morning, everyone. This year’s search for the Factories of the Year has produced a bumper crop of outstanding winners, which is very welcome proof that the old econom y isn’t d ead, but is emerging revitalised from its recent problems.As ever, we initiated our search for the best by sending each participating factory a questionnaire. This consisted of fourteen pages and probably more questions than the recipients would have liked. From their answers, each factory was assessed on a basket of performance criteria. Some of these were immediately measurable, like handover times, which of course can have a big impact on productivity and which are showing a healthy tendency towards being shortened. Another was delivery reliability, a high score in which is essential for any customer-led organisation.Other criteria which we considered were less tangible, but no less important for that. We took staff morale very seriously, because if it’s poor it can have measurable results such as high staff turnover and a high accident rate. And if a business can’t easily handle change, it may well create more problems than it solves, and its future is unlikely to be secure.The next step was for the panel of judges to assess the results and devise a shortlist. We then visited these factories. I must say, I found it fascinating to see so many factories in action. As a result of these visits, we came up with the three winners in each category.The factories that emerged from this process shared some familiar characteristics. Impressive people-management practices, for a start. A determination among the factory’s management team not to be second best, for another. And acting on the realisation that clever initiatives don’t count if they don’t further a factory’s mission. No successful factory can, for a moment, forget its customers, whether they’re internal to the company or external.As ever, new trends emerged: an outstanding level of competence in supply-chain management, as well as in manufacturing, is increasingly important. The links between a factory, its suppliers and its customers can make or break an operation.This year’s winners also demonstrate the importance of optimising the movement of goods and people around the factory. Confused, muddled-looking factories underperform, while successful ones use signs to help staff and visitors find the best route to their destination. And allowing goods or materials to get lost in some dusty corner of the warehouse is unacceptable: the problem of tracking components as they move through production has led to a number of developments, of which electronic tagging is one of the most exciting.Now I’d like to turn to the individual categories . . .[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have twenty seconds to check your answers.[pause] .Part Two. Questions 13 to 22.You will hear five different people talking about visiting trade fairs.For each extract there are two tasks. Look at Task One. For each question 13-17, choose the persons intention in visiting the trade fair; from the list A—H. Now look at Task Two. For each question 18-22, choose the experience at the fair that person mentions, from the list A—H.After you have listened once, replay the recording.You now have thirty seconds to read the two lists.[pause]Now listen, and do the two tasks.[pause]Speaker OneWoman: Well, there seem to be more and more fairs, don’t there? And all apparently quite unmissable, which is fine, except I do actually have an office, and do need to get things done. So I try to be a bit selective. I try to make sure I’ve got my own agenda clear about what I want from a fair. With this one, for example, I wanted to see how our goods match up against our main rivals, by looking at theirs as ifI were an ordinary customer . . . noting the specifications and so on . . . basic market research, really. And it was interesting, gave me some ideas to take back to the office. Some of the brochures and other literature that I picked up at this one were quite striking, very high quality, and that alone made it worthwhile.[pause]Speaker TwoMan: For me, fairs are a vital part of business life . . . where else do you get manufacturers, suppliers, agents, everyone all milling around together? It’s certainly a great audience for the sort of talk I was there to do, and it meant I was able to communicate our values and commitment to service. Those are things our suppliers need to understand, so that we can get a full circle of quality from components to delivery and after—sales. And of course, I also had plenty of time to look around, do some networking. I realised there are places we hav en’t considered as markets that we should be looking into. The currency situation means our prices could be very attractive outside our domestic markets and get us good sales. So, all very worthwhile . . .[pause]Speaker ThreeWoman: These fairs are getting so big . . . it’s frustrating because you waste a lot of time just navigating your way around. I actually wonder how useful they really are in terms of achieving sales. Still, I have to say, that it gave me an idea for a couple of features we could incorporate into our main model, which would make it more attractive, I think. So that was a bonus, and to some extent made up for my disappointment about not securing a new representative, whichhad been my aim. I did talk to a couple of promising people who cover the Pacific Rim, but there were a lot of complications, different expectations . . . I realise it’s going to take a while before we can reach a concrete agreement and build a solid marketing strategy there.[pause]Speaker FourMan: To be honest, I relish opportunities to get out of the office from time to time . . . it refreshes the mind, and you can get insights into what you’re really doing. I’m pleased this time, because I’ve come back with the realisation that we can save quite a bit on packaging — our new range of products are selling well, and in fact we’re getting bigger orders than we forecast, and the agents are very optimistic . . . which all means we do n’t need to package up units individually, and that’ll be quite a saving. It’s important, because it’s getting increasingly competitive all the time, with new products coming out almost every month. The other thing I’ve been trying for is better components, and that’s why my plan for the fir was to identify new manufacturers of processors, because I’m not happy with our present source.[pause]Speaker FiveWoman: It’s amazing the way the industry is developing . . . I was walking around remembering such fairs just, say, five years ago, and thinking of how many of the products simply didn’t exist then. One of the effects of all this constant innovation is that to stay competitive you have to keep finding different marketing angles. That’s what I was looking for, some kind of fresh approach to expanding our customer base. In the office, I tend to become absorbed in staffing issues, so I need to get out among customers and competitors. Anyway, while I was there I spotted a way of getting value out of our database. There’s software available now which would enable us to analyse customer preferences and pro vide ‘pinpoi nt offer s’ for them.[pause]Now listen to the recording again.[pause]That is the end of Part Two.[pause]Part Three. Questions 23 to 30.You will hear an interview with Steve Marriott, an internal business consultant with Carserve, a vehicle breakdown service.For each question 23-30, mark one letter (A, B, or C) for the correct answerAfter you have listened once, replay the recording.You have forty-five seconds to read through themquestions.[pause]Now listen, and mark A, B or C.[pause]Woman: These days, more and more people are employed by a company, but work from home. They’re sometimes called ‘remote workers’. Carserve is a vehicle breakdown company whose phone operators are all based at home. Steve Marriott, an internal business consultant with Carserve, is in the studio today. Steve, do people really enjoy working from home?Man: If you measure enjoyment by staff retention and improved productivity, the answer is definitely yes. But this doe sn’t happen by itself. In Carserve, we like the fact that our staff keep in touch with each other, through personal phone calls and emails. We also use email for company communications, instead of using office noticeboards, though of course we can’t guarantee that everyone reads them all. But the absence of a sharp division between work and home sometimes creates a definite sense of insecurity, which we c an’t al ways remove. Woman: Wa sn’t the re a risk in introducing remote working?Man: Before it was started, the greatest fear was that, with the change in the support provided, people would be less productive. As it’s turned out, staff have to be actively encouraged to take short breaks. You see, they tend to feel they have to answer the phone at the first ring, in case their manager thinks they’re sitting around watching TV even though they know we don’t do that kind of checking up.Woman: When you joined Carserve you wer en’t happy with the ways things were being run, were you? What was the problem?Man: The management focused on what could be put down on paper, like an organogram showing reporting lines. But they tended to avoid the less concrete issues, like how to ensure the workers knew what they were expected to achieve. So despite detailed planning and plenty of memos, in reality people were working in a bit of a vacuum.Woman: How did you turn that around?Man: Communication is important, but regular meetings are no substitute for a change of attitude. Managers have to start from the assumption that the remote workers are doing their job properly, even though they aren’t being supervised. So that’s what I focused on.Woman: You do teamwork, don’t you, even though the teams are n’t physically working in the same place. How does that work?Man: Surprisingly, perhaps, it makes them more effective. Because they know they’re only coming into the office for a team meeting, they plan that meeting much more carefully than perhaps they would do otherwise. And between meetings they communicate by email or phone, and that tends to take the pressure off reaching a decision before thinking it right thr ough. W oman: Earlier, you mentioned the use of electronic communication internally, like the phone, and computers for emails. Have these replaced face-to-face contact?Man: Not entirely. In fact, managers often work from home too, and staff are sometimes afraid, wrongly in fact, that a phone call will disturb them, or that an email w on’t be read on time. So, we make sure staff can regularly talk to their managers face-to-face.Woman: Doe sn’t remote working make it difficult for managers to carry out their work?Man: It certainly changes its nature. As part of our performance management process, managers visit staff at home twice a month. When everyone works in one office, you get on with some, and have less rapport with others, and usually that doe sn’t matter. But when you travel around visiting staff in their own homes, you have to develop relationships with them that are based on their needs, which may mean helping them with aspects of their non-working lives that are affecting their work. Woman: So, have you organised training for managers, to deal with this。
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剑桥商务英语高级(BEC3)口试真题及应考提示(2)Samples（部分口语试题参考答案）1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goalscan reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations.For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.。