商务决策模型大作业1

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商务模拟实验

经济管理学院
实
验
报
告
课程名称: 商务决策模拟组长：
组员：
实验报告
实验地点：八教201 实验时间：10月15日
一、实验项目名称：商务决策模拟
二、实验目的：为股东赢得最大的利润
三、实验内容：甲乙两家公司，经多次谈判，达成了一个一揽子交易合同，这一合同分六笔交易。

在实施合同的过程中，双方遵循以下的市场规则（以出红黑牌为例）
六笔交易一笔一笔做，做完一笔再做下一笔；
1.每一次交易双方同时出牌，若双方均为红牌，则各得利润30万元，若双方均为黑牌，则双方各亏20万元，若一方为红一方为黑，则红方亏50万元，黑方得50万元。

其中第3轮和第6轮损益值加倍。

2.各方每一次出什么牌，由各方董事会集体决策。

四、实验步骤：
1.选择决策模拟练习对象小组
2.各自画好表格，以便记录交易过程和结果
3.交易双方各自写下决策思维过程
4.明确决策结果明示方法，或在第三方的协助和公证下进行交易，做完一笔再做下一笔，各自记录下每一笔交易结果
5.整个交易结束后，双方先各自总结经验教训，然后双方进行交流，再各自形成一份实验报告上交。

四、实验数据及结果分析：
五、实验结论总结及心得体会：。

商务决策模型课后答案

商务决策模型课后答案1．如何理解决策的含义?决策的原则与依据各是什么?答：(1)决策是管理者识别并解决问题的过程，或者管理者利用机会的过程。

对于这一定义，可作如下理解：①决策的主体是管理者，因为决策是管理的一项职能。

管理者既可以单独做出决策，这样的决策被称为个体决策；也可以和其他的管理者一道共同做出决策，这样的决策被称为群体决策。

②决策的本质是一个过程，这一过程由多个步骤组成。

③决策的目的是解决问题或利用机会，这就是说，决策不仅仅是为了解决问题，有时也是为了利用机会。

(2)决策的原则。

决策遵循的是满意原则，而不是最优原则。

现实中，组织内外的很多因素都会对组织的运行产生不同程度的影响，但决策者很难收集到反映这些因素的一切信息；对于收集到的有限信息，决策者的利用能力也是有限的，从而决策者只能拟定数量有限的方案；任何方案都要在未来实施，而未来是不确定的，人们对未来的认识和影响十分有限，从而决策时所预测的未来状况可能与实际的未来状况不一致。

现实中的上述状况决定了决策者难以做出最优决策，只能做出相对满意的决策。

(3)决策的依据。

决策的依据是信息。

管理者在决策时离不开信息。

信息的数量和质量直接影响决策水平。

这要求管理者在决策之前以及决策过程中尽可能地通过多种渠道收集信息作为决策的依据。

但这并不是说管理者要不计成本地收集各方面的信息。

管理者在决定收集什么样的信息、收集多少信息以及从何处收集信息等问题时，要进行成本一收益分析。

只有在收集的信息所带来的收益(因决策水平提高而给组织带来的利益)超过为此而付出的成本时，才应该收集该信息。

适量的信息是决策的依据，信息量过大同然有助于决策水平的提高，但对组织而言可能是不经济的，而信息量过少则使管理者无从决策或导致决策达不到应有的效果。

2．迄今为止，有关决策的理论经历了怎样的发展?答：决策理论经历了古典决策理论，行为决策理论和新发展的理论三个阶段：(1)古典决策理论：古典决策理论是基于“经济人”假设提出的。

2022年商务运营管理模拟一答案

•商务运营治理模拟真题〔一〕一．单项选择题1．以下选项中属于效劳业的是〔〕答案：C．餐饮业解析：P11。

此题考查的是1.1.2输入—输出循环中效劳业运营的定义。

效劳业与制造业的区别。

•运营可以定义为一个公司将一系列的输入转化为组织顾客所需要的产品和效劳的过程。

效劳业输出的是效劳，而制造业输出的是产品。

只有C 项输出的是效劳，其他运营过程输出的是产品；•效劳运营的关键特性是在于顾客必须参与。

餐饮业顾客要参与点菜、计价等工作，而其他三个选项顾客没有参与效劳过程。

链接习题-P309 第3题2．运营治理中，被称为“前台〞的人员通常要做的是〔〕答案：B 和顾客打交道解析：P11。

此题考查的是1.1.2输入—输出循环中效劳业运营中前台的定义。

•前台的定义为工作人员直接接待顾客的地方〔P199〕。

在效劳运营中，顾客即是输入又是输出，顾客与被称为“前台〞的人员做生意。

前台中的工作人员需要做的是面对面的直接接待顾客，和顾客打交道，故，答案选B。

链接知识点—后台是指支持工作人员不接触顾客而改良产品或效劳的地方。

相关知识点—运营经理的角色。

P31 10-13 空白点3．在完全利用产能条件下，预期利润是〔〕答案：A．50,000元解析：P27。

此题考查盈亏平衡分析、预期利润的计算。

①确定计算公式：利润= 总收入－总本钱②找出未知自变量值在盈亏平衡图中，完全产能条件下即横坐标产量为50,000时：总收入为总收入曲线对应点的纵坐标值——250 000，总本钱为总本钱曲线对应点的纵坐标值——200 000。

③代入利润计算公式利润=250 000－200 000 =50 000〔元〕链接题目—P33 21-28题4．每件产品的可变本钱是〔〕参考答案：C解析：P25。

此题考查的是中可变本钱的含义、计算。

可变本钱的是随着产量的多少而变化的那局部本钱。

①公式：可变本钱=总本钱－固定本钱②当产量为50,000件时，总本钱为200 000美元，固定本钱为50 000美元。

商务策划作业（5篇模版）

商务策划作业（5篇模版）第一篇：商务策划作业商务策划作业1.针对该公司三个重要的目标市场，分别确定其在公司营销战略中的地位并说明理由。

目标市场1——16岁少儿群体（使用者、潜力市场）目标市场1的主要消费者是16岁的青少年，青少年可支配的钱财与其他两个群体相比比较少，他们金钱的来源主要是父母给予的数目固定的零用钱目标市场2——青年群体（购买者、使用者）目标市场3——幼儿或少年母亲（购买者、现实市场、主力市场）从三个目标市场的消费者特征、消费行为、消费角色等角度阐述地位2.针对一个特定的目标市场，设计一份广告策划方案。

广告目标、诉求主题与策略、主要广告表现策划（报纸杂志广告稿、电视广告创意脚本、广播稿）、主要运用媒体策略（报纸、杂志、电视、广户外广告）第二篇：商务策划学心得宝贝作业商务策划学心得商务策划是企业在不断变迁的环境条件下，为达到企业资源与市场机会的良好配合，使企业处于竞争优势而进行的策略系统设计的专业活动。

商务策划原理主要研究企业在市场活动中的基本策略思想，探索企业在策略设计、策略评价和策略实施控制方面的基本规律。

俗话说,今天不学策划，明天被人策划，策划学是我们必须要学习很深入了解的一门学科。

学习了将近三个月的《商务策划学》，总得来说也只是一知半解，就以我自己所学的所了解的写一篇心得吧。

一开始刚接触策划学时觉得很繁琐，但越往后面学习，发现这们课也真的对自己很有用，对于一些小事例如自己生活的一些安排也有很大的帮助。

策划学起源于我国并发展于我国,策划经济学来源于策划学,策划学起源于20世纪80年代改革开放之初，是我国改革开放自由竞争带来的产物。

它的本质含义个人或组织创造性的组合运用一切可以利用的信息，资源和时间这三大基本要素，从而掌握行动的主导权，达到预期目标的一种学问。

策划学与广告学，营销学，公关学等都属于与市场有关的理论。

它们的共同点都是围绕着市场展开研究的。

策划学主要有四个要素，一是目标，目标是策划的起点与归宿，有了目标，策划才是链接我们目前之地与我们要往之处的桥梁。

MBA--电子商务--作业一

电子商务BIS B842C作业一班级：2015届MBA班一年级姓名：杨磊学号：20154819日期：2015.12.17问题一（30分）与单元一中的案例不同，陈宇所述的苏宁易购正进行B2C的电子商务。

请利用尹嘉察文和韩达生（单元一）所描述的“虚拟组织”三个矢量，评价苏宁易购电子商务的可能发展。

·客户交往矢量（虚拟接触）苏宁易购有一套完善的资讯网络，客户可以登录他们的网站，接触到他们所有的货物信息。

网络的发展让苏宁易购拥有了更多的虚拟客户去接触他们的虚拟产品，实体店的前身为苏宁易购建立了完善的综合性物流平台，如果没有实体店的支持苏宁易购很难发展起来，货物或服务的远距离经验建立在苏宁的商业基层设施和完善的物流网络上。

苏宁易购完善和专业的网络平台可以为客户在提供线上交流达到客户所需的要求为其度身定制，凭借苏宁的品牌优势和知名度来吸引客户。

而且不同的网络模块可以有效的展示不同的虚拟商品为客户增加服务功能。

虚拟模式中电子客户团体的出现和增长对整个模式影响较大，苏宁凭借着实体店多年来的客户累计拥有较多的客户团体，直接的影响着虚拟销售的销售额。

越多的客户团体可以更广的帮助传播资讯，然而完善的网络时代更好的为苏宁易购带来更多的顾客。

·资产组成矢量（虚拟源流）苏宁易购依靠集团的实力组建了一套复杂的电商网络模块与供应商密切联系有效的提升了操作能力。

网络系统的组织架构和控制把苏宁易购多样化的产品模块结合起来组成了一个完善的电子商务网络。

苏宁易购通过与ERP系统实现接口对接解决网站库存同步的问题，并且联手IBM对于网络系统进行全面升级这些机构间的合作使得苏宁易购能在拥有比较完善和全面的网络系统。

当然在竞争激烈的电商时代，资源的联盟也成为非常关键的一部分，不是所有的对手都是冤家，必要的时候可以抱团过冬。

苏宁易购和京东商城一直都是竞争对手，说不定哪天他们可以利用各自的资源携手提升电商实力。

·知识取衡矢量（虚拟专业知识）苏宁易购依靠苏宁集团强大的技术团队支撑和优秀的技术人才结合，加上与IBM这样强大的业内领先的合作伙伴形成了完整的B2C 开发平台和开发团队，整个专业团队已为线上平台的开发提供了强大的技术支持和服务，他们的强强合作完整的集合了最完善的资源去打造一个最先进的网络技术，为苏宁易购的线上销售提供了非常优越的先天条件。

(完整word版)数据,模型与决策练习题含

1、某企业目前的损益情况如在下：销售收入〔 1000 件× 10 元 / 件〕10 000销售本钱：变动本钱〔 1000 件× 6 元/ 件〕 6 000固定本钱 2 000销售和管理费〔全部固定〕 1 000利润 1 000〔 1〕假设企业按国家规定普调薪水，使单位变动本钱增加4％，固定本钱增加1％，结果将会以致利润下降。

为了抵销这种影响企业有两个对付措施：一是提升价格5％，而提价会使销量减少10％；二是增加产量20％，为使这些产品能销售出去，要追加500 元广告费。

请做出选择，哪一个方案更有利？（2〕假设企业欲使利润增加 50％，即到达 1 500 元，能够从哪几个方面着手，采用相应的措施。

2、某企业每个月固定制造本钱 1 000 元，固定销售费100 元，固定管理费 150 元；单位变动制造本钱 6 元，单位变动销售费0.70 元，单位变动管理费0.30 元；该企业生产一种产品，单价 10元，所得税税率 50％；本月方案产销 600 件产品，问预期利润是多少?如拟实现净利 500 元，应产销多少件产品?3、某企业生产甲、乙、丙三种产品，固定本钱 500000 元，相关资料见下表〔单位：元〕：产品单价单位变动本钱销量甲1008012000乙907515000丙95808000要求：（1〕计算各产品的边缘奉献；（2〕计算加权平均边缘奉献率；（3〕依照加权平均边缘奉献率计算预期税前利润。

4、某企业每年耗用某种资料 3 600 千克，单位储藏本钱为 2 元，一次订货本钱25 元。

那么经济订货批量、每年最正确订货次数、最正确订货周期、与批量相关的存货总本钱是多少？5．有 10 个同类企业的生产性固定财富年平均价值和工业总产值资料以下：企业编生产性固定财富价值(万元 )工业总产值〔万元〕号131852429101019320063844098155415913650292873146058121015169102212191012251624合计65259801（1〕说明两变量之间的相关方向；（2〕建立直线回归方程；〔 3〕估计生产性固定财富〔自变量〕为1100 万元时总产值〔因变量〕的可能值。

商务数据分析与应用期末大作业

商务数据分析期末大作业2020.1.1目录一、公司简介 (3)二、报告目标 (3)三、制作流程 (4)四，数据来源 (4)五，数据展示 (4)六，数据分析 (5)七，结论 (6)一、公司简介Retro Gallery上海瑞雀服饰有限公司成立于2018年5月，是一家专业为各类人群打造国际化的生活方式和国际化潮流的一家多品牌的国际化公司。

旗下包括“TAPENADE”、“EMSEXCITE”、“RETROGIRL”三个知名品牌，其不同的定位能满足不同层次消费者的需求，深受各类人群的青睐和喜爱。

截止2019年10月，3个品牌在全国各大知名百货商场开设了近160家专柜，已成为一家颇具知名度的服饰合集品牌公司。

公司依托于日本M’s株式会社（1982年成立），伊藤忠（世界500强）逐步引进了日本和欧洲的一些知名品牌，并成功地把他们带入中国。

同时为求更好的发展，公司已在南京、北京、上海、武汉等地开设了（服饰集合店），是追求潮流，时尚以及便利选择的又一个新坐标。

二、报告目标分析报告的目标：根据店铺的数据来得出如何进行店铺的业务问题的解决方案。

具体的客户需要解决的问题：1.进货计划：分析热销和滞销的产品，根据款式和码数调整库存和采购量。

2.产品调整：找出差评和不推荐产品，调整产品设计。

3.用户反馈：客户的评分趋势是怎样的，与年龄是否有关。

4.广告营销：找出不同年龄客户群体对产品的喜好，有针对性地推广。

问题解决方案：首先我们需要在获取的数据中，对不完整或者具有大量的冗杂数据，不能够直接进行数据分析的数据来进行数据预处理，如数据清理，数据集成等。

其次可以采用数据分组，回归分析法等来分析通过数据可视化整理出来的数据。

最后可以进一步的得出最终的数据分析从而解决问题。

三、制作流程首先要了解分析数据的目的和内容，其次进行数据的收集与整理，然后进行数据分析以及数据展示，最后是撰写报告。

在提交报告的时候会包括解决的目标，确定的解决范围，以及具体分工，会反映出该分析的轮廓和目标，从而为经营和管理决策提供依据。

国际商务大作业

《国际商务》大作业“香蕉战争”案例问题讨论1．如果您是美洲政府组织(我们在案例中提到的加勒比国家和拉丁美洲国家均为其成员国)及其常设议会(必须对涉及欧盟决议的两种对立观点做出反应)的一个成员，您会站在哪一边?答：从贸易自由化的角度看，欧盟决议就香蕉进口针对不同国家和地区执行差异化的配额制度和关税政策显然是一种贸易保护主义，在拉美国家看来，简直就是贸易歧视。

当然，欧盟的决议有其合理的一面，一是保护前殖民地国家的经济利益从而在这些国家和地区继续保持后殖民时代的影响力，二是和美国的香蕉美元相抗衡，三是拉美以外的部分香蕉国家的经济单一性、依赖性也需要在国际贸易得到关照。

但正如案例中所说，从生产经济学角度出发，拉美国家在生产香蕉方面具有明显的优势，加勒比国家的单位生产成本已经接近拉美国家的2．5倍。

显然，对加勒比国家的贸易保护，就是对于代表先进生产效力的拉美国家的打击，这不符合平等市场的法则。

从世界范围来看，全球经济一体化和贸易自由化的趋势应该是取消这些带有歧视性的贸易保护政策，公平、平等地对待每一个市场参与者。

所以加勒比国家的情况应该得到同情，应该给予某种程度的帮助（比如帮助其改善种植效率或者发展多种经济减少对于香蕉经济的依赖性等），但欧盟的歧视性贸易保护政策则应按照世贸规定取消。

2．对于世界贸易组织的决议，欧盟和加勒比策国家的香蕉种植农民可以采取哪些应变措施?答：从案例来看，同在欧盟的德国、荷兰和比利时是不赞成对于香蕉的贸易政策决议的，因为这对于他们没有什么利益可言,而且还部分地损害到了劳动利益(用于拉美香蕉进口的码头工人)和消费者利益(关税造成香蕉价格升高),可见欧盟决议对于更多源于英国、法国等国家某种政治需要:一是保持对于前殖民地的政治影响力，二是对抗美国。

但这种做法显然违背了世界贸易组织的相关规定，世贸对于欧盟的警告是正当而有约束力的。

对于世界贸易组织的决议，欧盟和加勒比国家的香蕉种植农民可以采取以下措施来达到各自的利益诉求：一是在取消对于拉美国家进口香蕉的配额和关税后，应给予加勒比国家香蕉种植农民必要的帮助，比如加大对这些国家在香蕉种植、深加工等方面的投资研发，助其提高产量和质量或者降低种植成本以加强在国际市场上的竞争力，二是帮助这些国家实行经济多元化，减少对香蕉单一经济模式的严重依赖，实现经济转型。

商务决策模型与模拟实战考核试卷

3.在商务决策中，为什么会存在信息不对称问题？请举例说明信息不对称可能对决策过程和结果产生的影响。
4.请解释多属性效用理论在商务决策中的应用，并讨论如何使用这一理论来处理决策中的多个相互冲突的目标。
标准答案
一、单项选择题
1. D
2. D
3. C
4. C
5. D
6. D
7. C
8. D
9. C
10. D
4.在商务决策中，以下哪些模型属于定性分析模型？( )
A.主观概率模型
B.多属性效用理论
C.财务比率分析
D.量化模型
5.关于决策树，以下哪些说法是正确的？( )
A.决策树是一种图形化表示决策过程的工具
B.决策树可以用来评估各种决策方案的可能结果
C.决策树只能用于定量分析
D.决策树可以清晰地展示决策的各个阶段
A.投资回收期模型
B.净现值模型
C.内部收益率模型
D.付现流量折现模型
18.以下哪些是模拟实战中用于数据收集的定性方法？( )
A.访谈
B.调研
C.观察法
D.文献综述
19.在商务决策中，以下哪些策略可以帮助减少决策风险？( )
A.多元化策略
B.风险分散
C.风险转移
D.风险规避
20.以下哪些情况可能导致商务决策过程中的信息偏差？( )
11. A
12. A
13. D
14. D
15. C
16. D
17. D
18. C
19. C
20. A
二、多选题
1. ABC
2. ABCD
3. ABCD
4. AB
5. AB
6. ABC

电子商务-作业一

姓名：关晓晖编号：10593171电子商务-作业一问题一（20分）雅戈尔公司（以下简称‚公司‛）的信息化建设首要工作就是供应链管理（supply chain management或SCM）。

请根据麦法伦的策略矩阵（参阅单元一49-50页），说明这家公司的SCM在矩阵中的所属象限。

答：雅戈尔公司在麦法伦的策略矩阵里，其公司供应链管理SCM所属象限为转型型。

转型型在麦法伦四个象限中其主要突出特点是：机构资讯系统能提供某一程度上的运作支援；但日常运作并非完全依赖资讯系统。

同时，从发展角度来看机构的策略，必须依靠资讯来运用开发。

（BIS B842C 单元一50页）雅戈尔公司作为高速成长的现代制造业中，公司在其发展的初始，公司与行业内其它公司一样，都属于劳动密集型和材料密集型企业，相应的自动化程度较低，在资讯系统的应用上主要是在会计与工厂的生产内容，那个时期OEM的异常繁荣对其产能扩张起到了积极推动作用，而产能的急速扩张又不得已让公司加速发展了公司下游的零售领域。

此时，无论从产品种类、还是从员工数目、以及本地和海外机构的产、销、办公等都在不断增长，最后以至在管理及运作和零售的操作都达到饱和。

为了解决因扩张而带来的现实问题，让企业在战略上的发展与时俱进，开发与使用新的资讯应用就成为了雅戈尔唯一的出路。

在服装行业里，季节和时尚都是十分重要的环节，市场需求瞬息万变，快捷的反应与应对能力已经成为企业当前发展重要原因之一。

作为成熟的服装企业，企业必须做到在合适的时间，将合适的货品运送到合适的目标地。

因为服装但凡过季，都会严重影响销售。

同时要尽量规避数据录入的时间差和人工操作手段造成的数据不准确，做到生产与销售的同步，不再出现要么生产大于销售，要么销售大于生产等不对称内容。

‚质量、创新和快速反应能力‛做为了雅戈尔企业的核心内容，雅戈尔在信息系统实践中确实做了丰富而完美的实践。

公司在供应链工程合理的分为两个阶段，一是建立‚采购、生产、配送、零售、集成‛信息系统；二是建立其供应链滚动计划与快速响应体系。

商务决策模拟练习管理学作业

商务决策模拟练习
满分组PK颜值爆表组
Before决策
模拟时间：10月12日参与人员：甲方：满分组乙方：颜值爆表组模拟地点：8C01 模拟目标：利润最大化，实现共赢
决策ing
下午2点，双方队员到场，开始了紧张的商务决策！到底怎样才能利润最大化呢，队员们陷入了思考。
决策结果
第一笔第二笔第三笔第四笔第五笔第六笔（加倍）（加倍）红红红红红红
+30 红
+30
+30 红
+30
+60 红
+60
+30 红
+30
+30 红
+30
+60 红
+60
决策思维
第一场甲方：本着友谊第一的思想，我方在第一场选择出红牌这一最保险的方式；乙方：对方表示，出于公司本金不足的原因，所以出红牌。第二场甲方：本着不忍伤害对方的想法，经过讨论出红牌；
经验教训
要学会在复杂多变的环境中做到冷静分析，勿冲动；做到科学决策，要学会面向未来，研究未来，预测未来；不能把成功的希望寄托在对手的失误上；合作才能共赢，诚信是成功合作的关键。
所得启示
信息是决策的基础，正确决策的基础是了解信息，获得信息的有效手段是沟通；竞争的目的是更好地发展自己！
决策Байду номын сангаас维
乙方：打算继续积累资金。第三场甲方：深思后决定冒险按兵不动；乙方：决定在加倍场赌一把。第四场甲方：打算与对方继续合作，故出红牌；乙方：鉴于前三场结果，做此决定。
决策思维

商务决策 Business Decision Making

1.0IntroductionThe assignment is about business decision making, to obtain the primary data through the way of distribute the research papers to the participants. And compare the second data of ticket prices of Air Asia and Air Malaysia, and compare and analyze the two companies through the way of varies diagram full of the data of the two companies. Finally, obtain 15 data of the whole sale price and retailing price of eggs are sold in the vegetable method, and work out the result by using the formula.2.0Three plans and data explanation2.1 The primary data collection plan about questionnaireNowadays, it is upgrading tendency of the Chinese students go to overseas for study, more and more Chinese student especially grow up in a good-financing family go to abroad for study instead of the traditional way of study hard to get a good marks in the high-school final examinations for eligible to go to the first-class Chinese universities. This questionnaire is about how much does Chinese parents are willing to pay the tuition fee for their daughter/son if they decide to let their children go abroad for study. It needs 20 students growing in different financing families which studying in high-school in China to participate in this research.Timeline planDays Plan1 Collect the primary data regarding the topic2 Complete the questionnaire3 Distribute the questionnaire papers to the students4 Analyze these collected data5 Coordinate this answer and fill in a chartTable 2-1 Work Scheme2.2 The secondary data collectedThe sources of the secondary data come from the price of the ticket of Hong Kong to Kuala Lumpur in 10th July 2010 are sold in two airline companies, Air Asia and Air Malaysia, by searching the prices listed in the websites of these 2 airline companies everyday from 1st April to 30th April, and record it, then do the specifically analysis according to these in the days later.D ays Plan1st-30th Searched the price of HK to KL in Air Asia and record it everyday1st-30th Searched the price of air route HK to KL in Air Malaysia and record it everyday30th later Gather these data and do the specifically analyzeTable 2-2 Work Scheme2.3The data of price of eggs collectedIn part 3, the purpose of this part is to collect 15 pairs of data about the whole sale price and retailing price of eggs, the way to acquire these data is go to Chong Wen vegetable market everyday from 16th Apr to 3rd May. This whole process takes 15 days.Timeline planDays Plan1st-15th15 days to collected the two different prices of eggsAfter 15th Gather the prices in 15 days and analyze itTable 2-3 Work Scheme2.4 Data explanationThis assignment consists 2 different types of data, the data in plan one are primary data and qualitative data, firstly fill out a research paper comprises the related questions, the method of obtain the data is by go to some families to face the parents who has children in studying and distribute the papers and let them fill out. The data in plan 2 and 3 are secondary data and quantitative data.Then go to the education agencies for inquiring my questions and record their answers.3.0 Questionnaire and statistics survey 3.1 QuestionnaireThis survey is researching tuition fee which is affordable for the participated families, there are 5 questions, and the parents chose the answer they think right after the respective parent discussed.3.0 Questionnaire and statistics survey 3.1 QuestionnaireThe survey is related to the economy in daily life. To check up primary data of students consume tendency, this survey will use questionnaire to ask classmates, friends to collect the data. Questionnaire about Tuition fee you Preferred Spend in Study OverseasPlease choose the answer which you think it ’s right, you don ’t need to write down your name before or after you finish it.1. Which level of school is your child studying in now?A. Primary SchoolB. Middle SchoolC. High SchoolD. University/College2. Do you satisfy the traditional Chinese education way that you children having now?A. Very satisfyB. SatisfyC. No idea D Hate3. How much is the tuition fee annually for the school your children in now? (The currency is RMB)A. Less than 1,000B. 1,000-5000C. 5,000-20,000D. more than 20,000 4. Which country do you prefer to let your children study in the future? chose one answer belowA. USA or CanadaB. UK and European countriesC. Singapore and Asian countriesD. Australia or New Zealand5. How much do you think the fee is suited (inclusive the living cost) ? (Currency is RMB)A. 20,000-50,000B. 50,000-100,000C.100,000-200,000D.More than 200,000 Thank your for your corporationPlease return this research paper to Chris Zhu while you finish it3.2statistics surveyThere are 20 family-members participated in this research, the total numbers of collected data is 100, the data listed in the chart below.NO 1 2 3 4 51. C D B D C2. C B C C B3. A A A B C4. B C B A B5. A B A B B6. D C B B B7. A C A A C8. C D B C C9. B D B B D10. B A B C A11. B D D B D12. B C D A D13. B B A B A14. C B B B C15. C C B A C16. C D B B C17. C C B D B18. C A B B A19. C A B B D20. C C B A C(？)4.0 Use some chart analysis and explanations the dataUse one of the questions as an example, base on the numbers of each selection, then the Frequency distribution, Relative Frequency distribution, Percent Frequency distribution and varies charts would be carried out with suitable explanations. 4.1 Which kind of school is your child studying in now?A. Primary SchoolB. Middle SchoolC. High SchoolD. University/College Selection ItemFrequencyRelative Frequency PercentFrequencyA B C D 3 6 10 1 3/20 = 0.15 6/20 = 0.3 10/20 = 0.5 1/20 = 0.05 3/20 × 100 =15 6/20 × 100 =30 10/20 ×100 =50 1/20 ×100 =5 Total201100Table 4-5 Studying in where.Half participants chose C which is ‘studying in high school now ’, 3 of 20 participants chose student are studying in primary school, 30% participants chose B which is studying in the middle school, only one student chose D which is studying in university/college.Figure 4-1 Bar Chart of Question 1The bar chart above shows there are 3 participants chose studying in the primary school, 6 participants are studying in middle school, 10 people are studying in high school, only 1 participant are studying in university or college.246810ABCDSelectionA 15%B 30%C50%D 5%A B C DFigure 4-1 Pie Chart of Question 1The pie chart above shows there are 30% of all participants chose studying in the primary school, 60% of all participants are studying in middle school, 10% of all people are studying in high school, only 1 participant are studying in university or college.4.2 Do you satisfy the tradition Chinese education way that you children having now? A. Very satisfy B. Satisfy C. No idea D Hate Selection ItemFrequencyRelative Frequency PercentFrequencyA B C D 4 4 7 5 4/20 = 0.2 4/20 = 0.2 7/20 = 0.35 5/20 = 0.25 3/20 × 100 =2 6/20 × 100 =2 10/20 ×100 =35 1/20 ×100 =25 Total201100There are 4 participants chose A which is very satisfied, 4 participants chose B which is satisfy, 7 participants chose C which no idea, and the rest of 5 chose D which is hateFigure 4-2 Bar Chart of Question 2The bar chart above shows there are 4 participants chose A which is very satisfy the current Chinese education way, 4 participants chose B which is satisfy, 4 chose no idea and 7 participant chose D which is hate.Figure 4-2 Pie Chart of Question 2The pie chart above shows there are 20% of all participants chose studying in the primary school, 20% of all participants are studying in middle school, 35% of all people are studying in high school, only 15% participant are studying in university or college.3. How much is the tuition fee annually for the school your children in now? (The currency is RMB)A. Less than 1,000B. 1,000-5000C. 5,000-20,000D. more than 20,0001234567ABCDSelection15%35%23%20%A B C DSelection Item Frequency Relative Frequency PercentFrequencyA B C D 4 13 1 2 3/20 = 0.15 6/20 = 0.3 10/20 = 0.5 1/20 = 0.05 3/20 × 100 =15 6/20 × 100 =30 10/20 ×100 =50 1/20 ×100 =5 Total201100There are 4 participants chose A which is less than 1,000, 13 participants chose B which is 1,000 to 5,000, 1 participants chose C which is 5,000 to 20,000, and the rest of 2 chose D which is more than 20,000Figure 4-3 Bar Chart of Question 3The bar chart above shows there are 4 participants chose A which is less than 1,000, 13 participants chose B which is 1,000 to 5,000, 1 chose C which is 5,000 to 20,000 and 2 participant chose D which is more than 20,000.Figure 4-3 Pie Chart of Question 32468101214ABCDSelection20%65%5%10%A B C DThe pie chart above shows there are 20% of all participants chose A, 65% chose B, 5% of all people chose C, only 10% participant chose D.4.4 Which country do you prefer to let your children study in the future? chose one answer belowA. USA or CanadaB. UK and European countriesC. Singapore and Asian countriesD. Australia or New Zealand Selection ItemFrequencyRelative Frequency PercentFrequencyA B C D 5 10 3 2 5/20 = 0.25 10/20 = 0.5 3/20 = 0.15 2/20 = 0.1 5/20 × 100 =25 10/20 × 100 =50 3/20 ×100 =15 2/20 ×100 =1 Total201100There are 5 participants chose A which is USA or Canada, 10 participants chose B which is UK and European countries, 3 participants chose C Singapore and Asian countries, and the rest of 2 chose D which is Australia or New Zealand.Figure 4-4 Bar Chart of Question 4The bar chart above shows there are 5 participants chose A which is USA or Canada, 10 participants chose B which is UK and European countries, 3 chose C which is Singapore and Asian countries and 2 participant chose D which is Australia or New246810ABCDSelectionZealand.Figure 4-4 Pie Chart of Question 4The pie chart above shows there are 25% of all participants chose A, 50% chose B, 15% of all people chose C, only 10% participant chose D.4.5 How much do you think the fee is suited (inclusive the living cost) ? (Currency is RMB)A. 20,000-50,000B. 50,000-100,000C.100, 000-200,000D.More than 200,000 Selection ItemFrequencyRelative Frequency PercentFrequencyA B C D 3 5 8 4 3/20 = 0.15 5/20 = 0.25 8/20 = 0.4 4/20 = 0.2 3/20 × 100 =15 5/20 × 100 =25 8/20 ×100 =40 4/20 ×100 =20 Total201100Table 4-5 spend money a month at schoolThere are 3 out are 20 students are willing to pay RMB 20,000 to 50,000 a year for tuition fee abroad, 1 in 4 students are willing to pay RMB 50,000 to 100,000 a year, 40% students think RMB 100,000 to 200,000 is suited to pay, the rest of student are reached 20% who would like to pay more than RMB 200,000 per year.25%50%15%10%A B C DFigure 4-5 Bar Chart of Question 5The bar chart above shows there are 3 participants chose A which is paying RMB 20,000 to 50,000 for the fees of studying abroad, 5 participants chose B which paying 50,000 to 100,000, 8 chose C which is paying 100,000 to 200,000 and 4 participant chose D which is paying more than 200,000.Figure 4-5 Pie Chart of Question 5The pie chart above shows there are 15 % of all participants chose A, 25% chose B, 40% of all people chose C, only 20% participant chose D.5.0 Analysis the ticket price of Air Asia and Air Malaysia 5.1 Data CollectionAir Asia is the largest global cheap airline (low-fuel) company, the flying routes are covers the most major areas of Asia Pacific region, the headquarter of Air Asia is located in Kuala Lumpur, Malaysia. There is a sales office in Beijing, PRC. For a12345678A B C DSelection15%20%25%40%A B C Dlow-fuel airline company, the air fare is fluctuated due to the different sales season and quantity of passengers etc. The fare of the plane fly to different destination is different, Air Malaysia is the largest airline company in Malaysia, there are nearly 30 international flight route start from Kuala Lumpur to abroad, the price of its ticket is the same as other airline companies by using the nation’s name for its company’s name. here, use one flying route of Hong Kong to Kuala Lumpur of two companie as an example, the departure date is in 22nd July 2010, the chart below shows the daily-fluctuated air fare in the whole April provided by Guangzhou Sales office. (The currency is RMB)Date HK-KL (Air Asia) Date HK-KL(Air Malaysia)1 April 418 1 April 1,3762 April 417 2 April 1,3903 April 421 3 April 1,3884 April 423 4 April 1,4185 April 445 5 April 1,3996 April 430 6 April 1,3997 April 448 7 April 1,4008 April 449 8 April 1,4059 April 438 9 April 1,40910 April 445 10 April 1,41111 April 448 11 April 1,41212 April 447 12 April 1,33113 April 445 13 April 1,33214 April 447 14 April 1,38815 April 446 15 April 1,39916 April 457 16 April 1,36817 April 458 17 April 1,355 18 April 459 18 April 1,356 19 April 450 19 April 1,321 20 April 462 20 April 1,290 21 April 470 21 April 1,300 22 April 475 22 April 1,321 23 April 482 23 April 1,311 24 April 495 24 April 1,303 25 April 485 25 April 1,399 26 April 506 26 April 1,412 27 April 506 27 April 1,450 28 April 508 28 April 1,460 29 April 518 29 April 1,478 30 April52030 April1,499Table 5-1 Prices of tickets5.2 Analysis of Air AsiaTable 5-2 DistributionsThe above distribution chart shows that the frequency of the price scope from 400 to 499 is 30, the relative frequency is 0.6, the percent frequency is 60. Scope from 450 to 499, the relative frequency is 0.3, percent frequency is 30. the frequency of the scope of 500 to 549 is 5, the relative frequency is 0.1, the percent frequency is 10.Price of ticket of AirAsia ( HK-KL)Frequency Relative FrequencyPercent Frequency 400-449 450-499 500-54930 15 5 0.6 0.3 0.1 60 30 10 Total501100Table 5-3 : Cumulative frequency distributionFigure 5-2 : Ogive of Air AsiaWhen the air fare is RMB 400, the frequency is the most, when it is RMB 450, the frequency is 15 which is lower than RMB 400, when the price is RMB 500, the frequency is 5.>400 >450 >50030 15 5Classification of Flying Route from HK to KLCumulative Frequency 051015202530400450500Distribution400 450 500 5505.3 Analysis of Air Malaysia 1) Calculate the mean X=∑x /n= 41,480/30=1383 2) Calculate the medianThe median should be the average of 15th and 16th among all the data, so the median is 1394.5 ( from (1,390 +1,399)/2) 3) Find the modeThe mode is the value occurs the most frequency times, 1,399 is the value which occurs 4 times, so the mode is 1,399 4) Calculate the 85th percentilei = 错误！未找到引用源。

商务决策作业一(Ansl)

商务决策模型深圳大学经济学院作业一作业要求：（1）必须在指定的时间交，逾期将不接收。

特殊情况确需延期的，须预先经任课老师批准。

（2）作业中所有内容都必须用计算机打印，要用质量好的A4纸。

（3）严格按顺序装订成册，在左上角打订书钉。

顺序：封面，题目，答案。

打上页码。

（4）正文字体字号：宋体小四。

（5）学生的名字和学号写在封面的右下角指定位置。

（6）严禁抄袭别人的作业。

一经发现，将按0分计并报学校按相关程序进行处理。

评分标准：本作业共三个题：第一题（20分）：盈亏平衡模型第二题（40分）：线性规划第三题（40分）：投资决策模型主要围绕三个方面评分：（1）数量方法的正确应用；（2）商务运用的正确性；（3）计算机技术的合理应用。

成绩：姓名：学号：签名：第一题瓦特是一家小型油漆公司的老板，经过一年的运作，该公司的工艺水平很好，得到大多数顾客的认可，但是商业运作方面却不是很好。

为了提高经济效益，瓦特准备对成本、收益、盈亏平衡方面进行分析。

该公司的固定成本包括：瓦特自己的工资、设备、交通工具、各种保险、商铺和写字楼租金、房租水电、各种税费等。

全部加起来，该公司2009年的总固定成本为114110美元。

可变成本包括：油漆、库存易耗品、汽油费及车辆维护费、施工劳务费等。

全部加起来，该公司2009年的总可变成本为233750美元。

该公司的业务量是按工时来计算的，2009年的业务量为5000工时，总收益为350000美元。

请回答如下问题：（1）根据以上信息，分别求出该公司2009年每工时的可变成本和价格（工时费）；（2）分别写出总收益、总成本、总利润与业务量（工时数）的关系式，并解释截距和斜率的实际意义；（3）分别用线性方程组和矩阵形式建立盈亏平衡模型，构造总收益、总成本、总利润数据表，做出相应图形；（4）用矩阵求解的方式求出盈亏平衡点，并给出对该结果的解释；（5）如果工时费上涨10%，新的盈亏平衡点是多少？（6）如果由于工时费上涨10%而导致2009年全年业务量下降10%，那么工时费涨价对该公司究竟有利还是不利？说明理由；（7）该公司准备每月投入2000美元，用于广告和商业推广，经过分析师调查分析，预计每年增加2000个工时。

商务决策与分析选择题.doc

Business Decision AnalysisReview Sections-ChoiceChapter 01Which of the following terms is interchangeable with quantitative analysis?A)management scienceB)economicsC)financial analysisD)statisticsE)None of the aboveWho is cred让ed with pioneering the principles of the scientific approach to management?A)Adam SmithB)Henri FayolC)John R. LockeD)Frederick W. TaylorE)Charles BabbageA(n) ________ is a representation of reality or a real-life situation.A)objectiveB)modelC)analysisD)algorithmE)None of the aboveA set of logical and mathematical operations performed in a specific sequence is called a(n)A)complete enumeration.B)diagnostic analysis・C)algorithm・D)objective・E)None of the aboveThe ability to examine the variability of a solution due to changes in the formulation of a problem is an important part of the analysis of the results. This type of analysis is called analysis.A)sensitivityB)implicitC)normalD)scaleE)objectiveWhich of the following is not one of the steps in the quantitative analysis approach?A)Defining the ProblemB)Developing a SolutionC)Observing a hypothesisD)Testing a SolutionE)Implementing the ResultsThe condition of improper data yielding misleading results is referred to asA)garbage in, garbage out.B)break-even point.C)uncontrollable variable・D)postoptimality.E)None of the aboveExpressing profits through the relationship among unit price, fixed costs, and variable costs is an example ofA)a sensitivity analysis model.B)a quantitative analysis model・C)a postoptimal让y relationship・D)a parameter specification model.E)None of the aboveChapter 02The classical method of determining probability isA)subjective probabil让y.B)marginal probability.C)objective probability.D)joint probability.E)cond让ional probabil让y.Subjective probability assessments depend onA)the total number of trials.B)the relative frequency of occurrence・C)the number of occurrences of the event.D)experience and judgment.E)None of the aboveIf two events are mutually exclusive, thenA)their probabilities can be added・B)they may also be collectively exhaustive.C)the joint probability is equal to 0.D)if one occurs, the other cannot occur.E)All of the aboveA _______ is a numerical statement about the likelihood that an event will occur.A)mutually exclusive constructB)collectively exhaustive constructC)varianceD)probabil让yE)standard deviationA conditional probability P(B I A) is equal to its marginal probability P(B) ifA)it is a joint probability.B)statistical dependence exists.C)statistical independence exists・D)the events arc mutually exclusive.E)P(A) = P(B).The equation P(A IB) = P(AB)/P(B) isA)the marginal probability.B)the formula for a cond让ional probabil让y.C)the formula for a joint probabil让y.D)only relevant when events A and B are collectively exhaustive.E)None of the aboveBayes' theorem is used to calculateA)revised probabilities.B)joint probabilities.C)prior probabilities.D)subjective probabil让ies・E)marginal probabilities.If P(A) = 0.3, P(B) = 0.2z P(A and B) = 0.0, what can be said about events A and B?A)They are independentB)They are mutually exclusive.C)They are posterior probabilities.D)None of the aboveE)All of the above"The probability of event B, given that event A has occurred11 is known as a __________ probabilit y.A)continuousB)marginalC)simpleD)jointE)conditionalWhen does P(A IB) = P(A)?A)when A and B are mutually exclusiveB)when A and B are statistically independentC)when A and B are statistically dependentD)when A and B are collectively exhaustiveE)when P(B) = 0Chapter 03An analytic and systematic approach to the study of decision making is referred to asA)decision making under risk.B)decision making under uncertainty.C)decision theory.D)decision analysis・E)decision making under certainty・Expected monetary value (EMV) isA)the average or expected monetary outcome of a decision if 让can be repeated a large number of times.B)the average or expected value of the decision, if you know what would happen ahead of time.C)the average or expected value of information if 让were completely accurate・D)the amount you would lose by not picking the best alternative.E) a decision criterion that places an equal weight on all states of nature・Which of the following is not considered a criteria for decision making under uncertainty?A)optimisticB)pessimisticC)equally likelyD)random selectionE)minimax regretA pessimistic decision making criterion isA)maximax・B)equally likely.C)maximin.D)decision making under certainty.E)mini max regret.Which of the following is true about the expected value of perfect information?A)It is the amount you would pay for any sample study.B)It is calculated as EMV minus EOL.C)It is calculated as expected value w让h perfect information minus maximum EMV.D)It is the amount charged for marketing research・E)None of the aboveWhich of the following is not a characteristic of a good decision?A)based on logicB)considers all available dataC)considers all possible alternativesD)employs appropriate quantitative techniquesE)always results in a favorable outcomeThe following is a payoff table giving profits for various situations.What decision would an optimist make?A)Alternative 1B)Alternative 2C)Alternative 3D)Do NothingE)State of Nature AThe following is a payoff table giving profits for various situations.What decision would a pessimist make?A)Alternative 1B)Alternative 2C)Alternative 3D)Do NothingE)State of Nature AThe following is an opportunity loss table.What decision should be made based on the minimax regret criterion?A)Alternative 1B)Alternative 2C)Alternative 3D)State of Nature AE)Does not matterThe following is an opportunity loss table.What decision should be made based on the minimax regret criterion?A)Alternative 1B)Alternative 2C)Alternative 3D)State of Nature CE)Does not matterWhat decision should be made based on the mini max regret criterion?A)Alternative 1B)Alternative 2C)Alternative 3D)State of Nature CE)Does not matterThe following is a payoff table.What decision should be made based on the minimax regret criterion?A)Alternative 1B)Alternative 2C)Alternative 3D)State of Nature CE)Does not matterChapter 04Which of the following statements is true regarding a scatter diagram?A)It provides very l让tie information about the relationship between the regression variables.B)It is a plot of the independent and dependent variables・C)It is a line chart of the independent and dependent variables・D)It has a value between -1 and +1.E)It gives the percent of variation in the dependent variable that is explained by the independent variable・The random error in a regression equationA)is the predicted error.B)includes both positive and negative terms.C)will sum to a large positive number・D)is used the estimate the accuracy of the slope.E)is maximized in a least squares regression model.Which of the following equalities is correct?A)SST = SSR + SSEB)SSR = SST + SSEC)SSE = SSR + SSTD)SST = SSC + SSRE)SSE = Actual Value ・ Predicted ValueWhich of the following statements is true about r2?A)It is also called the coefficient of correlation.B)It is also called the coefficient of determination.C)It represents the percent of variation in X that is explained by Y.D)It represents the percent of variation in the error that is explained by Y・E)It ranges in value from -1 to + 1 ・■ ■oooooooooo6543210987 Trend LineY 56.70 + 1O.54X50 Actual Demand LineThe coefficient of determination resulting from a particular regression analysis was 0.85. What was the slope of the regression line?A)0.85B)-0.85C)0.922D)There is insufficient information to answer the questioruE)None of the aboveThe diagram below illustrates data with a1990 1991 1992 1993 1994 1995 1996 1997 1998YearA)negative correlation coefficient.B)zero correlation coefficient.C)positive correlation coefficient.D)correlation coefficient equal to +1・E)None of the aboveThe correlation coefficient resulting from a particular regression analysis was 0・25・ What was the coefficient of determination?A)0.5B)-0.5C)0.0625D)There is insufficient information to answer the question.E)None of the aboveIn a good regression model the residual plot showsA)a cone pattern.B)an arched pattern.C)a random pattern.D)an increasing pattern.E) a decreasing pattern.Chapter 05Which of the following is not classified as a qualitative forecasting model?A)exponential smoothingB)Delphi methodC)jury of executive opinionD)sales force compositeE)consumer market surveyA judgmental forecasting technique that uses decision makers, staff personnel, and respondent to determine a forecast is calledA)exponential smoothing・B)the Delphi method.C)jury of executive opinion.D)sales force composite・E)consumer market survey.Which of the following statements about scatter diagrams is true?A)Time is always plotted on the y-axis.B)It can depict the relationsliip among three variables simultancously.C)It is helpful when forecasting w让h qualitative data・D)The variable to be forecasted is placed on the y-axis.E)It is not a good tool for understanding time-series data.Enrollment in a particular class for the last four semesters has been 120,126,110, and 130. Suppose a one-semester moving average was used to forecast enrollment (this is sometimes referred to as a naive forecast). Thus, the forecast for the second semester would be 120, for the third semester it would be 126, and for the last semester it would be 110. What would the MSE be for this situation?A)196.00B)230.67C)100.00D)42.00E)None of the aboveWhich of the following methods gives an indication of the percentage of forecast error?A)MADB)MSEC)MAPED)decompositionE)biasDaily demand for newspapers for the last 10 days has been as follows: 12,13,16,15,12,18, 14,12z 13,15 (listed from oldest to most recent). Forecast sales for the next day using atwo・day moving average.A)14B)13C)15D)28E)12.5As one increases the number of periods used in the calculation of a moving average,A)greater emphasis is placed on more recent data.B)less emphasis is placed on more recent data.C)the emphasis placed on more recent data remains the same.D)让requires a computer to automate the calculations.E)one is usually looking for a long-term prediction.Enrollment in a particular class for the last four semesters has been 122,128,100, and 155 (listed from oldest to most recent)・ The best forecast of enrollment next semester, based on a three-semester moving average, would beA)116.7.B)126.3.C)16&3.D)135.0.E)127.7.Sales for boxes of Girl Scout cookies over a 4-month period were forecasted as follows: 100, 120,115, and 123. The actual results over the 4-month period were as follows: 110z 114,119, 115. What was the MAD of the 4-month forecast?A)0B)5C)7D)108E)None of the aboveSales for boxes of Girl Scout cookies over a 4-month period were forecasted as follows: 100, 120,115, and 123. The actual results over the 4-month period were as follows: 110z 114,119, 115. What was the MSE of the 4-month forecast?A)0B)5C)7D)108E)None of the aboveDaily demand for newspapers for the last 10 days has been as follows: 12,13,16z 15z 12,18, 14,12z 13,15 (listed from oldest to most recent). Forecast sales for the next day using a three-day weighted moving average where the weights are 3,1, and 1 (the highest weight isfor the most recent number).A)12.8B)13.0C)70.0D)14.0E)None of the aboveDaily demand for newspapers for the last 10 days has been as follows: 12,13,16,15z 12,18,14,12,13,15 (listed from oldest to most recent). Forecast sales for the next day using a two day weighted moving average where the weights are 3 and 1 areA)14.5.B)13.5.C)14.D)12.25.E)12.75.Which of the following is not considered to be one of the components of a time series?A)trendB)seasonal让yC)varianceD)cyclesE)random variationsChapter 06InventoryA)is any stored resource used to satisfy current or future need・B)includes raw materials, work-in-process, and finished goods.C)levels for finished goods are a direct function of demand・D)needs from raw materials through finished goods can be reasonably determined, once finished goods demand is determined.E)All of the aboveWhich of the following is not a use of inventory?A)the decoupling functionB)quantity discountsC)irregular supply and demandD)the translucent functionE)to avoid stockouts and shortagesIn making inventory decisions, the purpose of the basic EOQ model is toA)minimize carrying costs.B)minimize ordering costs・C)minimize the sum of carrying costs and ordering costs・D)minimize customer dissatisfaction.E)minimize stock on hand・Which of the following is not considered a significant inventory cost?A)cost of production laborB)purchase costC)cost of stockoutsD)cost of carrying an itemE)cost of orderingWhich of the following is part of the determination of EOQ?A)cost of production laborB)cost of stockoutsC)purchase costD)annual demandE)total revenueWhich of the following factors is (are) not included in ordering cost?A)bill payingB)obsolescenceC)purchasing department overhead costsD)inspecting incoming inventoryE)developing and sending purchase ordersWhich of the following factors is (are) not included in carrying cost?A)spoilageB)obsolescenceC)cost of capitalD)inspecting incoming inventoryE)warehousing overhead costsAs the service level increases,A)carrying cost increases at an increasing rate.B)carrying cost increases at a decreasing rate.C)carrying cost decreases at a decreasing rate・D)carrying cost decreases at an increasing rate・E)None of the aboveWhich of the following is not an assumption for the basic EOQ model?A)Only an integer number of orders can be made each year・B)Quantity discounts are not possible・C)Inventory receipt is instantaneous (all at once).D)W让h orders placed at the correct time, there will be no shortages.E)Demand is known.For the basic EOQ model, which of the following relationships is not true?A)The optimal number of orders per year equals annual demand divided by the EOQ・B)The reorder point equals daily demand multiplied by the lead-time in days, excluding safety stock.C)Average inventory level equals one-half the order size.D)The average dollar level of inventory equals urdt price multiplied by order quantity・E)At EOQ, annual ordering cost equals annual carrying cost.The EOQ model without the instantaneous receipt assumption is commonly called theA)quantity discount model.B)safety stock model.C)planned shortage model.D)production run model.E)None of the aboveSensitivity analysis of EOQ refers toA)the atHtude of top management toward the use of the EOQ model.B)analysis of how much the EOQ will change if different input values are used.C)an assessment of the impact of obsolescence upon the EOQ・D)a study of the impact of storing incompatible products in the same warehouse・E)analysis of the impact of stock shortages on customers or on production.Chapter 07A widely used mathematical programming technique designed to help managers and decision making relative to resource allocation is called __________________ •A)linear programmingB)computer programmingC)constraint programmingD)goal programmingE)None of the aboveTypical resources of an organization include __________ •A)machinery usageB)labor volumeC)warehouse space utilizationD)raw material usageE)All of the aboveWhich of the following is not a property of all linear programming problems?A)the presence of restrictionsB)optimization of some objectiveC)a computer programD)alternate courses of action to choose fromE)usage of only linear equations and inequalitiesA feasible solution to a linear programming problemA)must be a corner point of the feasible region.B)must satisfy all of the problem's constraints simultaneously.C)need not satisfy all of the constraints, only the non-negativity constraints・D)must give the maximum possible profit.E)must give the minimum possible costInfeasibility in a linear programming problem occurs whenA)there is an infinite solution.B)a constraint is redundant.C)more than one solution is optimal.D)the feasible region is unbounded・E)there is no solution that satisfies all the constraints given.In a maximization problem, when one or more of the solution variables and the profit can be made infin让ely large without violating any constraints, the linear program hasA)an infeasible solution.B)an unbounded solution.C)a redundant constraint.D)alternate optimal solutions・E)None of the aboveWhich of the following is not a part of every linear programming problem formulation?A)an objective functionB)a set of constraintsC)non-negativity constraintsD)a redundant constraintE)maximization or minimization of a linear functionWhen appropriate, the optimal solution to a maximization linear programming problem can be found by graphing the feasible region andA)finding the profit at every corner point of the feasible region to see which one gives the highest value.B)moving the isoprofit lines towards the origin in a parallel fashion until the last point in the feasible region is encountered.C)locating the point that is highest on the graph・D)None of the aboveE)All of the aboveThe mathematical theory behind linear programming states that an optimal solution to any problem will lie at a(n) _________ o f the feasible region.A)interior point or centerB)maximum point or minimum pointC)comer point or extreme pointD)interior point or extreme pointE)None of the aboveWhich of the following is not a property of linear programs?A)one objective functionB)at least two separate feasible regionsC)alternative courses of actionD)one or more constraintsE)objective function and constraints are linearThe corner point solution methodA)will always provide one, and only one, optimum・B)will yield different results from the isoprofit line solution method・C)requires that the profit from all corners of the feasible region be compared.D)requires that all corners created by all constraints be compared・E)will not provide a solution at an intersection or corner where a non-negativity constraint is involved.When a constraint line bounding a feasible region has the same slope as an isoprofit line,A)there may be more than one optimum solutioruB)the problem involves rcdundancy.C)an error has been made in the problem formulation.D)a condition of infeasibility exists.E)None of the aboveChapter 08Using linear programming to maximize audience exposure in an advertising campaign is an example of the type of linear programming application known asA)media selection・B)marketi ng research・C)portfolio assessment・D)media budgeting・E)All of the aboveThe following does not represent a factor a manager might typically consider when employing linear programming for a production scheduling:A)labor capacity・B)space liirdtations・C)product demand.D)risk assessment.E)inventory costs.Media selection problems are typically approached with LP by eitherA)maximizing audience exposure or maximizing number of ads per time period.B)maximizing the number of different media or minimizing advertising costs.C)minimizing the number of different media or minimizing advertising costs.D)maximizing audience exposure or minimizing advertising costs.E)minimizing audience exposure or minimizing advertising costs.Which of the following is considered a decision variable in the media selection problem of maximizing audience exposure?A)the amount spent on each ad typeB)what types of ads to offerC)the number of ads of each typeD)the overall advertising budgetE)None of the aboveWhich of the following is considered a decision variable in the media selection problem of minimizing interview costs in surveying?A)the number of people to survey in each market segmentB)the overall survey budgetC)the total number surveyedD)the number of people to conduct interviewsE)None of the aboveWhich of the following is considered a decision variable in the production mix problem of maximizing profit?A)the amount of raw material to purchase for productionB)the number of product types to offerC)the selling price of each productD)the amount of each product to produceE)None of the aboveLinear programming is usually used by managers involved in portfolio selection toA)maximize return on investment.B)maximize investment limitations・C)maximize risk・D)minimize risk・E)minimize expected return on investment.The selection of specific investments from among a wide variety of alternatives is the type of LP problem known asA)the product mix problem.B)the investment banker problem・C)the Wall Street problem・D)the portfolio selection problem・E)None of the aboveChapter 11If your goal was to construct a network in which all points were connected and the distance between them was as short as possible, the technique that you would use isA)shortest-route・B)maximal-flow.C)shortest-spanning tree.D)minimal-flow・E)mi ni mal-spanni ng tree.The maximal-flow technique would best be usedA)to assign workers to jobs in the cheapest manner.B)to determine the number of units to ship from each source to each destination・C)to determine LAN network wiring w让hin a building・D)to maximize traffic flow on a busy highway.E)by a trucking company making frequent but repeatable drops.A technique that allows a researcher to determine the greatest amount of material that can move through a network is calledA)maximal-flow・B)maximal-spanning.C)shortcst-routc.D)maximal-tree.The first step in the maximal-flow technique is toA)pick the node w让h the maximum flow・B)pick any path w让h some flow・C)eliminate any node that has a zero flow.D)add a dummy flow from the start to the finish・E)None of the aboveThe shortest-route technique would best be used to ___________A)assign workers to jobs in the cheapest manner.B)determine the number of urdts to ship from each source to each destination.C)determine the amount of LAN network wiring within a building・D)minimize the amount of traffic flow on a busy highway.E)determine the path for a truck making frequent but repeatable drops.When using the shortest-route technique, the first step is toA)connect the nearest node that minimizes the total distance to the origin.B)trace the path from the warehouse to the plant.C)determine the average distance traveled from source to end.D)find the nearest node to the origin and put a distance box by the node.E)None of the aboveThe shortest-route technique might be logically used forA)finding the longest time to travel between two points・B)finding the shortest travel distance between two points.C)finding the most scenic route to allow travel to several places during a trip on spring break.D)connecting all the points of a network together while minimizing the distance between them.E)None of the aboveAll the nodes must be connected in which of the following techniques?A)minimal-flowB)maximal -spanning treeC)shortest-routeD)maximal-flowE)minimal-spanning treeThe minimal-spanning tree technique would best be usedA)by a forest ranger seeking to minimize the risk of forest fires.B)by a telephone company attempting to lay out wires in a new housing development.C)by an airline laying out flight routes.D)None of the aboveE)All of the aboveThe maximal-flow technique might be usedA)to help design the moving sidewalks transporting passengers from one terminal to another in a busy airport・B)by someone designing the traffic approaches to an airport・C)by someone attempting to design roads that would lim让the flow of traffic through an area ・D)All of the aboveE)None of the aboveThe shortest-route technique would best be used toA)plan the routes for a vacation driving tour.B)plan the route for a school bus.C)determine the path for a truck making frequent runs from a factory to a warehouse・D)All of the aboveE)None of the aboveGiven the following distances between destination nodes, what is the minimum distance that connects all the nodes?B)150C)350D)650E)None of the aboveGiven the following distances between destination nodes, what is the minimum distance that connects all the nodes?B)750C)850D)900E)None of the aboveB)450C)550D)500E)800Find the shortest route from Node 1 to Node 4・A)750B)500C)550D)600E)50Chapter 12The critical path of a network is theA)shortest time path through the network・B)path w让h the fewest activ让ies.C)path w让h the most activities.D)longest time path through the network.E)None of the aboveIn a PERT network, the earliest (activity) start time is theA)earliest time that an activity can be finished w让hout delaying the entire project.B)latest time that an activity can be started without delaying the entire project.C)earliest time that an activity can start without violation of precedence requirements・D)latest time that an activity can be finished w让hout delaying the entire project.E)None of the aboveSlack time in a network is theA)amount of time that an activ让y would take assuming very unfavorable cond让ions・B)shortest amount of time that could be required to complete the activity・C)amount of time that you would expect it would take to complete the activity.D)difference between the expected completion time of the project using pessimistic times and the expected completion time of the project using optimistic times.E)amount of time that an activity can be delayed without delaying the entire project・The first step in planning and scheduling a project is to develop the ____________ •A)employee scheduling planB)PERT/CPM network diagramC)critical pathD)work breakdown structureE)variance calculations for each activ让yWhich of the following is not a concept associated with CPM?A)normal timeB)probabilityC)normal costD)crash costE)deterministic networkPERTA)assumes that wc do not know ahead of time what activ让ics must be completed・B)assumes that activity time estimates follow the normal probability distribution.C)is a network technique that uses three time estimates for each activity in a project・D)is a deterministic network technique that allows for project crashing.E)None of the aboveCPMA)assumes wc do not know ahead of time what activities must be completed・B)assumes that activity time estimates follow the normal probability distributiori.C)is a deterministic network technique that allows for project crashing・D)is a network technique that allows three time estimates for each activ让y in a project.E)None of the aboveManagers use the network analysis of PERT and CPM to help themA)derive flexibility by identifying noncritical activities-B)replan, reschedule, and reallocate resources such as manpower and finances.C)plan, schedule, monitor, and control large and complex projects・D)All of the aboveE)None of the aboveThe expected time in PERT isA)a weighted average of the most optimistic time, most pessimistic time, and four times the most likely time.B)the modal time of a beta distribution.C)a simple average of the most optimistic, most likely, and most pessimistic times.D)the square root of the sum of the variances of the activities on the critical path.E)None of the aboveGiven an activity's optimistic, most likely, and pessimistic time estimates of 4, 6, and 14 days respectively, compute the PERT expected activity time for this activity,A)8B) 6C)7D)9E)None of the above。

商务策划作业

商务策划作业**商务策划作业**
一、项目背景及目标
1. 背景分析：简述项目的背景和环境。

2. 项目目标：明确项目的主要目标和预期结果。

二、市场分析
1. 目标市场：界定项目的目标客户群体。

2. 竞争情况：分析主要竞争对手及其策略。

3. 市场机会：识别项目的市场机会和潜在需求。

三、产品或服务设计
1. 产品或服务描述：详细说明拟提供的产品或服务。

2. 独特卖点：强调产品或服务的独特之处和竞争优势。

四、营销策略
1. 推广渠道：选择合适的推广渠道和方式。

2. 定价策略：确定产品或服务的定价策略。

3. 促销活动：计划促销活动以吸引客户。

五、运营管理
1. 组织架构：描述项目的组织架构和管理团队。

2. 生产或服务流程：设计生产或服务的流程。

3. 质量控制：制定质量控制的措施和标准。

六、财务预算
1. 收入预测：预估项目的收入情况。

2. 成本预算：列出项目的主要成本和费用。

3. 利润预测：预测项目的利润情况。

七、风险评估与管理
1. 风险识别：识别可能影响项目的风险因素。

2. 风险评估：评估风险的可能性和影响程度。

3. 风险管理策略：制定风险管理的策略和措施。

八、实施计划与时间表
1. 项目阶段划分：将项目划分为若干阶段。

2. 实施计划：制定每个阶段的具体实施计划。

3. 时间表：安排每个阶段的时间节点和里程碑。

九、总结与建议
1. 项目总结：对项目进行总结和概括。

2. 建议与改进：提出建议和改进的方向。

商务决策模型大作业1

7.回归方程为VALUE=146.8 - 3.783 P/E RATIO，所以市盈率(P/E)每增加1%，公司价值(VALUE)将减少3.783%
3.散点图显示公司价值(VALUE)与市盈率(P/E)有很强的线性关系
8.由于方差分析的P-值=0.000<0.05，所以可以认为公司价值(VALUE)与市盈率(P/E)有显著的线性关系
5.回归平方和为SSR=215，它反映公司价值(VALUE)未能被公司规模(SIZE)解释的那部分变异
10.以上分析表明，公司规模(SIZE)对公司价值(VALUE)没有影响
姓名
问题
对
错
问题
对
错
简单指数平滑模型适用于各种时间序列的预测
时间t=3时的观察值为70.19，预测值为69.18
公式(A)中的Mt表示前(t+1)个数据的指数加权平均
回归方程为
VALUE = 75.77 - 0.676 SIZE
S = 33.9948 R-Sq = 0.2% R-Sq（调整）= 0.0%
方差分析
来源自由度SS MS F P
回归1 215 214.79 0.19 0.667
误差118 136366 1155.64
合计119 136581
回答如下问题：
本国企业或多国企业（0=表示本国企业，1=多国企业）
UK/MN
公司主要经营行业（1=农业，2=工业，3=休闲业，4=金融业）
SECTOR
下面和右面分别是公司价值(VALUE)对公司市盈率(P/E)的MINITAB输出结果：
回归方程为
VALUE = 146.8 - 3.783 P/E RATIO
S = 25.2577 R-Sq = 44.9% R-Sq（调整）= 44.4%

商务数据分析模块样题及答案

2018年福建省职业院校技能大赛高职组市场营销技能赛项商务数据分析模块样题及答案商务数据分析模块选择3e习商网等后台用户数据库完全开放的销售实战平台作为竞赛数据来源，允许使用Excel、Word、PowerPoint 软件进行辅助操作。

样题及其答案于赛前1个月发布。

比赛时选取不同产品和不同时间段数据形成包括10套赛卷的赛卷库，竞赛当日裁判抽取一套赛卷装入系统作为正式赛卷，另外抽取一套赛卷作为备用卷。

本模块采用公开赛题的形式，样题如下。

山东商业职业技术学院、浙江商业职业技术学院、黑龙江职业学院及江苏财经职业技术学院四所院校的数字商业体验中心准备对方便面商品进行一次促销活动，为获取高职院校方便面商品的校园销售情况，特在以上四所院校进行了校园销售测试。

请登录竞赛系统，根据统计数据进行数据处理。

1．题目：请快速查询2017年3月9日至3月11日四所院校的数字商业体验中心所售下列方便面各品牌的总销售量。

（每空1分，共4分）答案：表1 四所院校方便面品牌2017年3月9日至3月11日总销量表2．题目：请查询黑龙江职业学院的数字商业体验中心所售方便面2017年3月9日至3月11日总销量前3位的单品（单品是指商品分类中不能进一步细分的、完整独立的商品。

例如：200毫升装飘柔滋润去屑洗发水），按次序排列，并填充下表。

（每空1分，共6分）答案：3．题目类型（1）：请做出黑龙江职业学院2017年3月9日至3月11日期间总销量前三位方便面单品的分析图表，图表要求是带数据标记的二维折线图。

（3分）图表要求：①图表标题为“黑龙江职业学院方便面销量前三位走势图（20170309-20170311）”。

②横坐标轴为日期（格式为XX月XX日）；横坐标标题为：日期；纵坐标标题为：销量。

③有图例项，底部显示图例，表明所对比的单品的名称。

④有数据标签，表明所对比的单品的日销售量。

答案：题目类型（2）：请做出黑龙江职业学院2017年3月9日至3月11日期间总销量前三位方便面单品的分析图表，图表要求是百分比堆积柱形图。

商务决策与分析大题

Business Decision AnalysisReview Sections-Solve ProblemChapter 021. A class contains 30 students. Ten are female (F) and U.S. citizens (U); 12 are male (M) andU.S. citizens; 6 are female and non-U.S. citizens (N); 2 are male and non-U.S. citizens. A name is randomly selected from the class roster and it is female. What is the probability that the student is a U.S. citizen?2.Your professor tells you that if you score an 85 or better on your midterm exam, then youhave a 90%chance of getting an A for the course. You think you have only a 50% chance of scoring 85 or better. Find the probability that both your score is 85 or better and you receive an A in the course.3.An instructor is teaching two sections (classes) of calculus. Each class has 24 students, and onthe surface, both classes appear identical. One class, however, consists of students who have all taken calculus in high school. The instructor has no idea which class is which. She knows that the probability of at least half the class getting As on the first exam is only 25% in an average class, but 50% in a class with more math background. A section is selected at random and quizzed. More than half the class received As. Now, what is the revised probability that the class was the advanced one?Chapter 034.Maria Rojas is considering the possibility of opening a small dress shop on Fairbanks Avenue,a few blocks from the university. She has located a good mall that attracts students. Heroptions are to open a small shop, a medium-sized shop, or no shop at all. The market for a dress shop can be good, average, or bad. The probabilities for these three possibilities are 0.2 for a good market, 0.5 for an average market, and 0.3 for a bad market. The net profit or loss for the medium-sized and small shops for the various market conditions are given in the(a) What do you recommend?(b) Calculate the EVPI.(c) Develop the opportunity loss table for this situation. What decisions would be made using the minimax regret criterion and the minimum EOL criterion?5.The ABC Co. is considering a new consumer product. They believe there is a probability of0.4 that the XYZ Co. will come out with a competitive product. If ABC adds an assemblyline for the product and XYZ does not follow with a competitive product, their expected profit is $40,000; if they add an assembly line and XYZ does follow, they still expect a $10,000 profit. If ABC adds a new plant addition and XYZ does not produce a competitive product, they expect a profit of $600,000; if XYZ does compete for this market, ABC expectsa loss of $100,000.(a) Determine the EMV of each decision.(b) Determine the EOL of each decision.(c) Compare the results of (a) and (b).(d) Calculate the EVPI.6.Barbour Electric is considering the introduction of a new product. This product can beproduced in one of several ways: (a) using the present assembly line at a cost of $25 per unit, (b) using the current assembly line after it has been overhauled (at a cost of $10,000) with a cost of $22 per unit; and (c) on an entirely new assembly line (costing $30,000) designed especially for the new product with a per unit cost of $20. Barbour is worried, however, about the impact of competition. If no competition occurs, they expect to sell 15,000 units the first year. With competition, the number of units sold is expected to drop to 9,000. At the moment, their best estimate is that there is a 40% chance of competition.They have decided to make their decision based on the first year sales.(a) Develop the decision table (EMV).(b) Develop a decision table (EOL).(c) What should they do?7.Monica Britt has enjoyed sailing small boats since she was 7 years old, when her motherstarted sailing with her. Today, Monica is considering the possibility of starting a company to produce small sail-boats for the recreational market. Unlike other mass-produced sailboats, however, these boats will be made specifically for children between the ages of 10 and 15.The boats will be of the highest quality and extremely stable, and the sail size will be reduced to prevent problems of capsizing. Her basic decision is whether to build a large manufacturing facility, a small manufacturing facility, or no facility at all. With a favorable market, Monica can expect to make $90,000 from the large facility or $60,000 from the smaller facility. If the market is unfavorable, however, Monica estimates that she would lose $30,000 with a large facility, and she would lose only $20,000 with the small facility.Because of the expense involved in developing the initial molds and acquiring the necessary equipment to produce fiberglass sailboats for young children, Monica has decided to conducta pilot study to make sure that the market for the sailboats will be adequate. She estimatesthat the pilot study will cost her $10,000. Furthermore, the pilot study can be either favorableor unfavorable. Monica estimates that the probability of a favorable market given a favorable pilot study is 0.8. The probability of an unfavorable market given an unfavorable pilot study result is estimated to be 0.9. Monica feels that there is a 0.65 chance that the pilot study will be favorable. Of course, Monica could bypass the pilot study and simply make the decision as to whether to build a large plant, small plant, or no facility at all. Without doing any testing ina pilot study, she estimates that the probability of a favor-able market is 0.6. What do yourecommend? Compute the EVSI.Chapter 048.Judith Thompson runs a florist shop on the Gulf Coast of Texas, specializing in floralarrangements for weddings and other special events. She advertises weekly in the local newspapers and is considering in-creasing her advertising budget. Before doing so, she decides to evaluate the past effectiveness of these ads. Five weeks are sampled, and the advertising dollars and sales volume for each of these is shown in the following table.Develop a regression equation that would help Judith evaluate her advertising. Find the9.Bob White is conducting research on monthly expenses for medical care, includingover-the-counter medicine. His dependent variable is monthly expenses for medical care while his independent variable is number of family members. Below is his Excel output.(a) What is the prediction equation?(b) Based on his model, each additional family member increases the predicted costs by how much?(c) Based on the significance F-test, is this model a good prediction equation?(d) What percent of the variation in medical expenses is explained by the size of the family?(e) Can the null hypothesis that the slope is zero be rejected? Why or why not?(f) What is the value of the correlation coefficient?10.Bob White is conducting research on monthly expenses for medical care, including over thecounter medicine. His dependent variable is monthly expenses for medical care while his independent variables are number of family members and insurance type (government funded, private insurance and other). He has coded insurance type as the following:X2 = 1 if government funded, X3 = 1 if private insuranceBelow is his Excel output.(a) What is the prediction equation?(b) Based on the significance F-test, is this model a good prediction equation?(c) What percent of the variation in medical expenses is explained by the independent variables?(d) Based on his model, what are the predicted monthly expenses for a family of four with private insurance?(e) Based on his model, what are the predicted monthly expenses for a family of two with government funded insurance?(f) Based on his model, what are the predicted monthly expenses for a family of five with no insurance?Chapter 0511.Demand for patient surgery at Washington General Hospital has increased steadily in the pastYear Outpatient surgeries performed1 452 503 524 565 586 --The director of year 1 would be 42 surgeries. Using exponential smoothing with a weight of develop forecasts for years 2 through 6. What is the MAD?12.Daily high temperatures in the city of Houston for the last week have been: 93, 94, 93, 95,92, 86, 98 (yesterday).(a) Forecast the high temperature today using a three-day moving average.(b) Forecast the high temperature today using a two-day moving average.(c) Calculate the mean absolute deviation based on a two-day moving average, covering all days in which you can have a forecast and an actual temperature.(a) Develop a scatter diagram.(b) Develop a three-month moving average.(c) Compute MAD.Chapter 0614.Patterson Electronics supplies microcomputer circuitry to a company that incorporatesmicroprocessors into refrigerators and other home appliances. One of the components has an annual demand of 250units, and this is constant throughout the year. Carrying cost is estimated to be $1 per unit per year, and the ordering cost is $20 per order.(a) To minimize cost, how many units should be ordered each time an order is placed?(b) How many orders per year are needed with the optimal policy?(c) What is the average inventory if costs are minimized?(d) Suppose the ordering cost is not $20, and Patterson has been ordering 150 units each time an order is placed. For this order policy to be optimal, what would the ordering cost have to be?15.Flemming Accessories produces paper slicers used in offices and in art stores. The minislicerhas been one of its most popular items: Annual demand is 6,750 units and is constant throughout the year. Kristen Flemming, owner of the firm, produces the minislicers in batches.On average, Kristen can manufacture 125 minislicers per day. Demand for these slicers during the production process is 30 per day. The setup cost for the equipment necessary to produce the minislicers is $150. Carrying costs are $1 per minislicer per year. How many minislicers should Kristen manufacture in each batch?16.Dorsey Distributors has an annual demand for a metal detector of 1,400. The cost of a typicaldetector to Dorsey is $400. Carrying cost is estimated to be 20% of the unit cost, and the ordering cost is $25 per order. If Dorsey orders in quantities of 300 or more, it can get a 5% discount on the cost of the detectors. Should Dorsey take the quantity discount? Assume the demand is constant.Chapter 0717.Hal has enough clay to make 24 small vases or 6 large vases. He only has enough of a specialglazing compound to glaze 16 of the small vases or 8 of the large vases. Let X1 the number of small vases and X2 the number of large vases. The smaller vases sell for $3 each, while the larger vases would bring $9 each.(a) Formulate the problem.(b) Solve graphically.18. A fabric firm has received an order for cloth specified to contain at least 45 pounds of cottonand 25 pounds of silk. The cloth can be woven out on any suitable mix of two yarns, A and B.Material A costs $3 per pound, and B costs $2 per pound. They contain the following proportions of cotton and silk (by weight):Yarn Cotton (%) Silk (%)A30 50B60 10What quantities (pounds) of A and B yarns should be used to minimize the cost of this order? Chapter 0819.Cedar Point amusement park management is preparing the park's annual promotional plan forthe coming season. Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising alternatives, as well as the maximum number of placements available in each medium. Given an advertising budget of $250,000, how many placements should be made in each medium to maximize total audience exposure?Formulate this as a linear programming problem.Type Cost MaximumnumberExposure(1000s)Newspaper 1500 100 80 Television 2200 50 120 Radio 750 50 4520. A computer start-up named Pear is considering entering the U.S. market with what theybelieve to be a smaller and faster computer than some of the existing products on the market.They want to get a feel for whether or not customers would be willing to switch from some of the existing bigger brands to consider their product. They want to collect a reasonable sample from across the U.S. representative of all age brackets. They have split the U.S. into 2 regions: East and West. They want to at least 65% of their sample to cover the East and no fewer than 25% of the West. They also have divided the age groups into 3 categories: 18-35, 36-69, and70 and up. They want at least 50% of their sample to be between 18-35 and at least 40% to bebetween 36-69. The costs per person surveyed is given in the table below:Assume that exactly 1,000 people are to be surveyed. The problem is for Pear Company to decide how many people to survey from each age bracket within each region in order to minimize costs while meeting requirements. Formulate this problem as a linear program.21. A computer start-up named Pear is considering entering the U.S. market with what theybelieve to be a smaller and faster computer than some of the existing products on the market.They want to get a feel for whether or not customers would be willing to switch from some of the existing bigger brands to consider their product. They want to collect a reasonable sample from across the U.S. representative of all age brackets. They have split the U.S. into 2 regions: East and West. They want to at least 65% of their sample to cover the East and no fewer than 25% of the West. They also have divided the age groups into 3 categories: 18-35, 36-69, and70 and up. They want at least 50% of their sample to be between 18-35 and at least 40% to bebetween 36-69. The costs per person surveyed is given in the table below:Assume that exactly 1,000 people are to be surveyed. How many people should Pear Company survey from each age bracket within each region in order to minimize costs while meeting all requirements?Chapter 1122.Given the following network, perform the minimum-spanning tree technique to determine thebest way to connect nodes on the network, while minimizing total distance.23.Given the network in the figure on the next page, determine the maximum amount that canflow through the network.24.Given the network in the following figure, determine the shortest route or path through thenetwork.25.Given the following distances between destination nodes, what is the minimum distance thatconnects all the nodes?26.Pipeline fluid flows are indicated below. Determine the maximum flow from Node 1 toNode 3.Chapter 1227.Consider the following project schedule:(a) Draw the network.(b)Find the critical path. Which activities are critical?(c)Determine the ES, EF, LS, LF time for each of the activity. Which activity has the most slack?28.Development of a new deluxe version of a particular software product is being considered.The activities necessary for the completion of this are listed in the table below (Time in weeks).(a) Draw the network.(b)Find the critical path. What is the project completion date?(c) What is the total cost required for completing this project on normal time?(d) If you wish to reduce the time required to complete this project by two week, which activities should be crashed, and how much will this increase the total cost?Chapter 1429.Consider the interval of random numbers presented below. The following random numbershave been generated: 99, 98, 26, 09, 49, 52, 33, 89, 21, 37. Simulate 10 hours of arrivals at this gas station. What is the average number of arrivals during this period?30.The demand for refrigerators at an appliance store adheres to the following probabilitydistribution:The store orders 4 refrigerators per day to have in stock to meet demand. They are trying to maintain low inventory levels. The holding cost is $5/unit/day. The ordering cost is $20 per order. The lost sale cost is $10/unit. A simulation is to be developed to estimate the average daily inventory cost over 5 days. The table below shows the random numbers to be used for refrigerator demand and lead time on orders:Assuming that beginning inventory is equal to 5 with no prior orders in transit, what is the overall average daily cost of inventory for the 5 days?Module 0431.Shoe Town and Fancy Foot are both vying for more share of the market. If Shoe Town doesno advertising, it will not lose any share of the market if Fancy Foot does nothing. It will lose 2% of the market if Fancy Foot invests $10,000 in advertising, and it will lose 5% of the market if Fancy Foot invests$20,000 in advertising. On the other hand, if Shoe Town invests $15,000 in advertising, it will gain 3%of the market if Fancy Foot does nothing; it will gain1% of the market if Fancy Foot invests $10,000 in advertising; and it will lose 1% if Fancy Foot invests$20,000 in advertising.(a) Develop a payoff table for this problem.(b)What are the best strategies for each player?.(c) How would you determine the value of the game?32.Player A has a $1 bill and a $20 bill, and player B has a $5 bill and a $10 bill. Each playerwill select a bill from the other player without knowing what bill the other player selected. If the total of the bills selected is odd, player A gets both of the two bills that were selected, butif the total is even, player B gets both bills.(a) Develop a payoff table for this game. (Place the sum of both bills in each cell.)(b) What are the best strategies for each player?(c) What is the value of the game? Which player would you like to be?[文档可能无法思考全面，请浏览后下载，另外祝您生活愉快，工作顺利，万事如意!]。

商务数据分析大作业

中年人在选择商品时比较理智，应该注重商品的质量和购物体验、售后服务。
老年在选择商品时主要注重实用性和性价比，在宣传时尽可能的多介绍商品的质量和属性功能，多进行促销活动来吸引老年消费者。
三、总结
现在消费者更加注重商品的质量、款式、颜色、价格、店铺布局、购物体验等。此我们应该从这以上方面进行调整。
3 请输入你的题目
与年龄有关。老年普遍好评，有一定好评返现的原因。中年趋中间，有好评也有差评。青年评价多样，可能是与商品质量有关、价格有关。
4
三个年龄段对上装、裙子的需求量都比较大，对裤装有一定的需求建议：针对青年这类人群可以推荐一些性价比价高、款式比较多。并且青年比较喜欢追随潮流，在宣传中可以选择明星代言。
2.产品调整:找出差评和不推荐产品，调整产品设计
差评产品:潮流、夹克、睡衣
TWO分析数据不推荐产品:潮流、夹克、睡衣差评与不推荐产品。是一样的，看来差评与不推荐产品在消费者心里是相互影响的。潮流类服装太过于前卫，在消费者心里不容易被接受，不适合穿着出行，实用性不高，而在当今消费者都喜欢素一点的服装。夹克样式单一，适用季节只有秋季，消费者买过一件就不想再买第二件，一件足以，市场需求量少。对于睡衣来说，有些男性喜欢裸睡，他们可能不喜欢穿睡衣，而对于女性来说，一套睡衣可能一年四季都可以穿，市场需求量也少。调整产品设计:设计潮流衣服可以针对年轻人喜欢的元素，根据当时的流行设计。夹克可以设计为中间有夹层，这样消费者冬天也可以穿秋天也可以穿。睡衣制成潮流样式，多种多样化，选择多样性。
LOGO
商务数据分析大作业
CONTENTS
店铺介绍、理解数据前言
分析数据
总结
ONE
店铺介绍、前言

商务决策模型大作业1

商务模拟实验

商务决策模型课后答案

2022年商务运营管理模拟一答案

商务策划作业（5篇模版）

MBA--电子商务--作业一

(完整word版)数据,模型与决策练习题含

商务数据分析与应用期末大作业

国际商务大作业

商务决策模型与模拟实战考核试卷

电子商务-作业一

商务决策模拟练习 管理学作业

商务决策 Business Decision Making

商务决策作业一(Ansl)

商务决策与分析选择题.doc

商务策划作业

商务决策模型大作业1

商务数据分析模块样题及答案

商务决策与分析大题

商务数据分析大作业

商务决策模拟练习管理学作业