剑桥商务英语 How to write a proposal

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How to Write A Proposal

How to Write a Proposal
2. A title page. The title page includes the title of the proposal, the name of the company the date the name of the author
How to Write a Proposal

In long proposals a table of contents and an index may make it easier for the reader to grasp the main idea more rapidly. Tables, graphs and illustrations may prove beneficial. Since the value of a proposal lies largely in its objectivity, the writer should present his idea in a reserved manner(不过份地).

How to Write a Propo An abstrct. An abstract or summary is often included in a proposal so as to help the reader to decide whether he will continue to pursue the lengthy reading. 4. A table contents. If the proposal is long, the table of the contents is included, it lists all of the sections of the report with their page numbers.

BEC商务英语高级写作建议Proposal PPT

I am confident that these measures will reduce our cost of electricity significantly. I will appreciate your efforts to accept them.
大家应该也有点累了，稍作休息
大家有疑问的，可以询问和交流
on …
to recommend/ to study…
This proposal recommends a solution and provides budget and time schedule figures.
My proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.
2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be moreபைடு நூலகம்likely to easily overcome fierce competition in the market.
2. Background

bec作文proposal格式

bec作文proposal格式英文回答：As a BEC (Business English Certificate) candidate, I would like to propose a format for the BEC writing task. The writing task is an important part of the BEC exam, and it is crucial to have a clear and effective format to follow. In my proposal, I will outline a format that I believe will help candidates to organize their ideas and write a coherent and persuasive essay.Firstly, the writing task should begin with an introduction that clearly states the topic and the candidate's position on the topic. This introduction should be concise and engaging, and it should provide a preview of the main points that will be discussed in the essay. For example, if the topic is about the advantages and disadvantages of working from home, the introduction should briefly mention the benefits and drawbacks of remote work.Next, the body of the essay should be divided into paragraphs, with each paragraph focusing on a different main point. Each paragraph should begin with a topic sentence that introduces the main point, followed by supporting details and examples. It is important to use transition words and phrases to connect the paragraphs and create a smooth flow of ideas. For instance, when discussing the benefits of remote work, one paragraph could focus on the flexibility it offers, while another paragraph could discuss the cost savings for both employees and employers.Finally, the essay should conclude with a summary of the main points and a restatement of the candidate's position on the topic. The conclusion should leave a strong impression on the reader and reinforce the main arguments presented in the essay. It is also a good idea to end with a call to action or a thought-provoking statement to leave the reader thinking about the topic.中文回答：作为一名BEC（商务英语证书）考生，我想提出一个BEC写作任务的格式。

剑桥商务英语高级写作

剑桥商务英语高级写作In the realm of business English, the Cambridge Business English Certificate (BEC) Higher exam stands as a prestigious milestone. The writing section, particularly, demands a high level of proficiency, encompassing both clarity and precision. This article aims to provide a comprehensive guide for candidates preparing for the BEC Higher writing section, focusing on key strategies, common pitfalls, and practical tips to ace this challenging component.**Understanding the Format**The BEC Higher writing section typically consists of three tasks: a letter writing task, a report writing task, and a proposal or essay writing task. Each task requires a distinct approach and attention to specific formatting and structural elements.**1. Letter Writing**Letters in a business context should be formal, direct, and concise. They should follow a standard business letter format, including a heading, date, address, salutation,body, closing, and signature. When writing a business letter, it is important to identify the purpose of the letter clearly and structure the content accordingly. Use appropriate language and tone, and ensure that all information is presented in a logical and organized manner. **2. Report Writing**Reports are a common form of communication in the business world. They are used to present information, analyze data, and make recommendations. When writing a report, it is essential to structure the content in a clear and logical manner, including an introduction, main body, and conclusion. Use tables, charts, and graphs to present data visually and make it easier to understand. Ensure that the language used is professional and objective, avoiding colloquialisms or informal expressions.**3. Proposal or Essay Writing**The proposal or essay writing task requires candidates to present an argument or solution to a given problem. This task demands critical thinking, analytical skills, and the ability to persuade the reader. When writing a proposal or essay, it is crucial to identify a clear position orargument and support it with evidence and examples. Use transitional words and phrases to connect ideas andmaintain a logical flow. Avoiding grammar and spellingerrors is also crucial to ensure a professional impression. **Common Pitfalls to Avoid**In the BEC Higher writing section, there are several common pitfalls that candidates should avoid. Firstly,failing to plan and organize the content can lead to a disjointed and incoherent text. Secondly, using informal language or colloquialisms can detract from the professionalism of the writing. Additionally, ignoring the specific requirements of each task can result in a poorly executed response. Lastly, not proofreading and editing the writing can lead to grammar and spelling errors, which can significantly impact the overall impression.**Practical Tips for Success**To excel in the BEC Higher writing section, candidates can follow these practical tips. Firstly, practice writing regularly to improve their fluency and confidence. Secondly, familiarize yourself with the different writing tasks and understand the specific requirements of each. Thirdly, readsample answers and learn from their structure, language,and tone. Fourthly, pay attention to grammar and spelling, and use tools like dictionaries and grammar checkers to ensure accuracy. Finally, allocate enough time for planning, writing, and proofreading to ensure a well-executed response.In conclusion, the BEC Higher writing section requiresa high level of proficiency and attention to detail. By understanding the format, avoiding common pitfalls, and following practical tips, candidates can ace this challenging component and achieve their desired results. With dedication and practice, success in the BEC Higher exam is achievable.。

Howtowriteabusinessproposal

How to Write a Good Business Proposal?If you want to know how to write a business proposal, the person to ask is your customer. The goal of business proposal writing is to answer your custo mer's questions and persuade them to select you. Business proposal writing sho uld be more about your customer than it is about you. You should write your business proposal to meet your customer's expectations.A typical business proposal might include:∙ A Summary introducing your company, what you will do or provide to the customer, and how the customer will benefit from what you propo se.∙ A statement of work or technical approach describing what you will do or provide to the customer. If products are being proposed, then produ ct deions are usually provided (the amount of detail depends on the cus tomer’s requirements).∙ A management plan describing how you will organize and supervise any work to be performed. A schedule of major milestones（重大事件）andallocation（分配）of resources may be provided.∙Corporate（公司的）qualifications（资历，资格）that describe your cap ability to do or provide what you are proposing. Relevant prior experien ce is usually highlighted.∙ A Staffing（人员配备）Plan that describes how the project will be staff ed is sometimes on large service contracts. If particular people are impo rtant to the approach, their resumes（简历）are usually provided.∙Contracts（合同）and Pricing. If the proposal is being used to close a b usiness deal, then business and contractual terms are usually provided.7 Tips for Creating a Great Business Proposal:1.Write Clearly and Succinctly（简洁地）:When people begin reading the proposal, they have little or no idea what you are proposing, so youhave to walk them through the process. You do so by starting at thebeginning and clearly, simply, and logically moving forward by making your points one at a time.2.Make a Good Argument and Counter（反击，申辩）Possible Obstacles（障碍）:In a good business proposal, you put your best foot forwar d, put your company in the best light, and make yourself irresistible to the reader. The best way is to marshal（整理）the top facts and argume nts in your favor.3.Show your Personality:Far too often, business proposals are devoid（没有）of life. This is business and you have to follow some business conventions, but as you do, also let the reader see who you are. Share yo ur enthusiasm（热情）for your business, their business, the idea, ect. e Graphics（文字）Intelligently:Don't make the mistake of boggingdown a perfectly fine proposal with excess graphics. Just be sure that t he graphics reinforce the sale rather than distracting from the point. 5.Don't Overstate:Avoid exaggeration. Once readers think you're not shooting straight with them, they may question the truthfulness of everything in your proposal, then you may lose credibility.6.Avoid Boilerplate(样板文件)Language: Certainly you can reuse persuasive information from elsewhere, but try to keep it to a minimum and don't make it obvious. Your proposal should read as if it were created especially for this particular client or customer.7.Always Keep the Reader in Mind:A proposal is a marketing tool, and as such, remember Marketing 101: Stress benefits, benefits, benefits.Finally, while price is important and must be discussed, do so only after y ou have attracted readers with your crisp writing, powerful arguments, supp orting graphics, and enough potential benefits. Then you can go in for the sale.Questions:1.What are the purposes of a business proposal?2.When should prices be discussed in a business proposal?。

剑桥商务英语unit3作文

剑桥商务英语unit3作文In the fast-paced world of business, effective communication is paramount. Unit 3 of the Cambridge Business English course delves into the nuances of professional correspondence, highlighting the importance of clarity and brevity in written exchanges.The unit introduces learners to various business scenarios, such as writing proposals and reports, where the ability to convey complex ideas succinctly is crucial. It emphasizes the use of appropriate language and structure to ensure that the message is not only understood but also persuasive.Through practical exercises and case studies, Unit 3 equips students with the skills to navigate the complexities of business negotiations. It teaches them how to articulate their points of view with confidence and to respond to feedback constructively.Moreover, the unit covers the art of email etiquette, a critical aspect of modern business communication. It provides guidelines on how to craft professional emails that are courteous, informative, and prompt.Another key component of the course is the development of presentation skills. Unit 3 guides students through the process of creating and delivering impactful presentations,focusing on the organization of content and the use of visual aids to enhance understanding.The unit also touches on the importance of cross-cultural awareness in business interactions. It offers insights into different business practices and communication styles, preparing students to work effectively in a global context.In summary, Unit 3 of the Cambridge Business English course is a comprehensive guide to mastering the art of business communication. It provides a solid foundation for students to excel in the professional world, where theability to communicate effectively can be the difference between success and failure.。

BEC商务英语高级写作建议Proposal教程文件

This proposal recommends a solution and provides budget and time schedule figures.
My proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.
I am confident that these measures will reduce our cost of electricity significantly. I will appreciate your efforts to accept them.
Useful Expressions
Introduction
The proposal aims/sets out to…
The aim/purpose of this proposal is to recommend
The purpose/objective/aim of this proposal is to …
to deal with problems of …
By the end of July 2003, 510 sets of imported Sunflower elevators had been sold in China.
3. Proposal / Recommendations
In this part, you should suggest a practical solution in detail and tell the benefit it can bring.

剑桥商务英语高级10

Business proposal
Rules of writing: P103
Module 11 The economy
Nov. 3rd, 2012
The economy
What comes to your mind when talking about economy?
The economy

How to write a proposal
Proposal is often sent to readers or a review committee outside the writer’s organization to solve a problem, find answers to questions, or conduct research on a topic of mutual interest. Basically, proposals are persuasive presentations.
Business cycle (or economic cycle) refers to economy-wide fluctuations in production or economic activity over several months or years.
The economy
A-B Decline B-C Depression C-D Recovery D-E Boom
Business proposal
Methods:

Get as much information about the client as possible---annual report, company periodicals, publicity. And the one who is involved in drafting the request for the proposals. Proposals are evaluated by a range of readers, from top managers to technical evaluators to budget analyzers. They will focus on different sections of the proposal. But they should be able to read the first or last section of the proposal, which is a summary of the proposal. Don’t rely on standard format since no company sees itself as being like any other. Create new ideas to fit the needs of a particular clients, thus do not recycle old solutions.

剑桥商务英语 How to write a proposal

Proposal 商务建议书
Introduction to Proposal Writing
Basically, proposals are persuasive presentations.
Purpose: to solve a problem, alter a procedure, find answers to questions, or conduct research on a topic of mutual interest.
Providing reasons / Comparing pros and cons
On the one hand…but on the other… One advantage / disadvantage is that… One other thing to consider is…
Balancing and concluding
Sample 1
Sample 2
Sample 3
Dear Mr. Rice Thank you for your order by fax. Further to your request for office space for twelve months. I’d like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period. You enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Walk). It has the following features: • a first-floor open-plan office space (75m2) with wonderful views of the old harbour. • a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside • suitable parking facilities for over twenty staff. Please consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerely

剑桥商务英语 How to write a proposal

Hugo Jones
1. What are the needs of the client? The client needs office space for 12 months. 2. Is the salesperson able to meet those needs? The salesperson can meet those needs and also wants to try and sell a little more in addition. 3. What are the benefits of the second location? The second location offered has these benefits: -offices on the same floor - wonderful views - more convenient than the other location for transport - suitable parking facilities
可能用于提建议的表达法： Thank you for your order… Further to your request…
I’d like to mention that I can also…
Please note… As an interesting alternative, you might wish to consider… It has the following features… Please consider this possibility and note… I would suggest a prompt decision… I look forward to hearing from yot…. Overall, I would strongly recommend that…. The fact that…makes this a good | poor investment opportunity.

How to Write a Proposal

Title
It should be concise and descriptive. For example, the phrase, "An investigation of . . ." could be omitted. think of an informative but catchy title. An effective title not only pricks the reader's interest, but also predisposes him/her favourably towards the proposal.
Common structure of a proposal
Choose a Title for Your Subject Construct an Abstract Write the Introduction Construct Literature Review Research Designs and Methods Predict Results Benefits
Literature Review
Shows your ability to analyze, evaluate and integrate relevant literature information. Provides new theoretical insights or develops a new model as the conceptual framework for your research. Convinces your reader that your proposed research will make a significant and substantial contribution to the literature (i.e., resolving an important theoretical issue or filling a major gap in the literature).

商务英语proposal范文(实用

商务英语proposal范文(实用proposal模板篇一班级姓名学号时间评价Learning aims:1. Help students use what they have learnt to finish a project by working together2. Write a proposal for saving a building.Important points amp; difficult points:1. Read the article and learn something about the Imperial tombs of China.of some ways to protect the ancient buildings.Learning procedures:第一部分：自主学习I. Remember the following important phrases.equal to 与…相等located in 坐落于home to 是…的家园4. historic sites 历史遗址terms of 就…而言高质量good condition 处于良好的状态recent decades近几十年来well preserved 保存完好destruction故意的破坏money in doing投入资金… 12. meet the deadline for如期完成…up 从事…；占用；拿起the protection of 在…的保护之下15. centuries of exposure 几个世纪风吹日晒given serious attention 受到很大的关注needed attention to... 引起必要的的关注。

18. over a length of 247 years 历时247年19. mark the entrance to 标志着…的入口II. Fast readingis the main idea of the passage?Introduction to the imperial tombs.tomb’s style greatly influenced the other emperors’ ones?The first Ming emperor’s tomb.does the fund used for preserving and restoring the historic sites e from?It es from the government, international help and tourismIII. Enjoy the following sentences, fill in each blank with a proper word, and then translate them into Chinese orally.most popular sites of the Imperial Tombs of China are the Ming Tombs, most of which can be found 50 kilometers north-west of Beijing (北京市西北50公里)in a place called Shisanling.2．Adding to the impressiveness and beauty of Changling(添加了长陵的宏伟和壮丽) is the Ling’en Palace, which is located in（坐落于）the second courtyard.3. Unlike （不像）other Ming and Qing Tombs, Xiling has three broad stone gates in front of the Great Red Gate that marks the entrance to（标志着…的入口）the tombs, instead of only one.4．Xiling was built after Dongling was inspected and some geological problems were found there that were believed to be causing() the Manchu rulers’ troubles.5. Although a number of tombs have survived relatively undamaged（尽管不少陵寝遭受的破坏相对较小）, all have suffered at least some damage from centuries of exposure, war, fire and deliberate destruction（蓄意破坏）.6．Not surprisingly（不足为奇）, international recognition is part and parcel（主要部分）of preserving and restoring such historic sites as it sends the message to everyone that these sites are extremely important and precious.IV. Fill in the blanks according to the texttitle The imperial tombsThe Ming Imperial tombs The Ming tombs, most of which can be found in shisanling, are the most popular sites of the Imperial tombs.The sacred way leads to the thirteen tombs and in good condition, at the end of which is changling which is considered as the best preserved of the thirteen tombs.Ling’en palace adds to the impressiveness and beauty of Changling.The Qing Imperial tombs The Qing Tombs are similar to the Ming Tombs in terms of architecture and their choice of site.Dongling, located_in Hebei Province, contains the first imperial tombs of the Manchu rulers, which was built as long as 247 years ,covering/ occupying 78 square kilometers .West of Beijing sits Xiling ,which has three broad stone gates in front of the Great Red Gate marking the entrance to the tombs.Preservation and recognition of the tombs The Nanjing Municipal government, which is responsible for the regulation of Xiaoling, has already invested a lot of money in restoring it.International recognition is part and parcel of preserving and restoring such historic sites.V. Self-study of important and difficult language points.1.［原句回放］The tombs, which were built over a length of 247 years, take up 78 square kilometers. 句中take up的意思是占地，其还有“拿起；从事…（活动/工作）；占用（时间/空间；继续讲等意思。

bec作文proposal格式

bec作文proposal格式英文回答：Title: Proposal for a Business Economics (BEC) Capstone Project。

Project Objective:To analyze the economic feasibility and marketpotential of a new product or service offering.Project Scope:The project will involve the following phases:Market Research: Conducting thorough market research to identify target customers, assess competition, and determine market size and demand.Product/Service Development: Developing a detaileddescription of the proposed product or service, its features, benefits, and target market.Cost Analysis: Estimating the costs associated with developing, producing, and marketing the product or service.Revenue Projections: Projecting potential revenue streams based on market demand and pricing strategy.Financial Analysis: Conducting a comprehensivefinancial analysis, including profitability projections, return on investment (ROI), and break-even analysis.Proposal Development: Creating a comprehensiveproposal that outlines the project findings, recommendations, and implementation plan.Project Deliverables:The project will deliver the following deliverables:Market Research Report。

BEC商务英语高级写作建议Proposal

BEC HIGHER
Proposal Writing
What is a proposal?

a persuasive offer to solve problems, provide service, or sell products
solicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal Letter; memo; document

Structure
1. Introduction
2. Background 3. Proposal / Recommendations 4. Conclusion
Structure
1. Introduction
In this part, you should state briefly and clearly the purpose of this proposal. e.g. This proposal sets out to describe and analyze the possible use of technology in the Marketing Department. The purpose of this proposal is to analyze the travel and entertainment budget, and suggest ways to tighten management’s control over travel and entertainment expenses.
3. Proposal / Recommendations

剑桥商务英语考试商务信函写作技巧

剑桥商务英语考试商务信函写作技巧2016剑桥商务英语考试商务信函写作技巧(一) 避免使用陈旧的商业术语陈旧的与传统的商业术语(Commercial jargon)对信的内容没有什么作用，应该避免使用。

例一： Wordy: We wish to acknowledge receipt of your letter of November 14 with the check for Stg.10 enclosed and wish to thank you for same.Concise: We appreciate your letter of November 14 and the check for Stg. 10 you sent with it.例二：Wordy: We take liberty to approach you with the request that you would be kind enough to introduce to us some exporters of cotton textiles in your cities. Would you please introduce to us some exporters of cotton textiles in your city?Concise: (a) Please introduce to us some exporters of cotton textiles in your city. (b)Would you please introduce to us some exporters of cotton textiles in your city. (注：此类简洁的表达方式很多。

)(二) 要长话短说，避免罗嗦通常商业人士每天需要阅读大量的书信，对开门见山，长话短说，直接切题的信特别欢迎。

因此，写信要力求长话短说，删去不必要的形容词，如下列句子中的形容词或副词删去后并不影响句子的原意：The proposal is under (active) consideration. The answer is (definitely) correct. I would (rather) think the fare is too high. The (true) facts are as stated.(三) 要注意每句句子的长短例如："We would like to know whether you would allow us to extend the time of shipment for twenty days, and if you would be so kind as to allow us to do so, kindly give us your reply bycable without delay." 这句话过分"客气"，使句子过长而不清楚。

剑桥商务英语Unit 11

Unit 11 (a) Arranging a conferenceI. Teaching Objectives:i. To enable Ss to talk about arranging a conferenceii. To practise reading and listening for specific informationiii. To review language for checking and confirmingiv. To practice writing a letter of confirmationII. Materials needed:Cassette-Pass Cambridge BEC PreliminaryCards- 7 Cards: one set of cards per pair / group to be photocopiedfrom T’s GuideIII. Teaching Process:i. Unit overview·An enquiryV ocabulary: Ss order cards showing how to arrange a conference.Listening 1: Ss listen to a telephone call about arranging amarketing conference and answer true/false questionsbefore filling in a form.Speaking: Ss discuss what the conference orgainser’s job involves.Reading: Ss scan advertisements about three conference venues for specific information.Speaking: Ss work in pairs and select a venue for the marketing conference.·Confirming arrangementsListening 2: Ss listen to a telephone call in which conference arrangements are checked and complete notes.Language focus: Ss review language for checking and confirminginformation.Speaking: Ss discuss a conference programme. (Activity sheet pages 126 and 130)Writing: Ss work in pairs to plan and then write a letter of confirmation.·Self-studyV ocabulary: Collocation exercise (conference verbs and nouns) .Gap-fill exercise (conference vocabulary) .Language focus: Question writing (linked to conference nouns) .Keyword exercise (conference) .Writing: Making the letter from the previous section more concise.Exam practice: Memo writing.ii. Detailed study of this unitStep 1 An enquiryWarmer: T introduces the subject of conferences and elicits briefly whether students have attended or organized conferences and their general opinion of them.Ex. 1 V ocabularyT hands out a set of cards to each pair of students to sort into the correct order for organising a conference. This vocabulary will be recycled in this step. We need to concern about the details of the conference which include choice of location, equipment needed, budget, date,duration, finalizing the programme details, invitation of delegates and asking for a quotation.Suggested answer:1.decide on the budget2.decide on the duration3.arrange a date4.choose a location5.invite the delegates6.finalise the programme detailsanize the equipment requiredEx. 2 Listening 1T sets the scene before playing the cassette. Students complete the true/false exercise.Notes:1.Europa Events: 欧罗巴会务服务公司2.Amtech: 美国公司, 从事超声波金属焊接设备的制作,在世界各地设有销售和服务机构3.…make a written proposal: 写一份书面提案Ex. 3 Listening 1Ss listen again and complete the form. Ss check answers in pairs before class feedback.Ex. 4 SpeakingSs draw up a list of what they think Rachel’s job involves. T then asks them if they would like to do such a job.Useful expressions:1.answering calls about arrangement of conferences2.asking for the details of the conference which include venue,date, duration, price, number of delegates, equipment,catering, etc.3.offering quotation4.checking or confirming information on the phone or in a writtenformEx. 5 ReadingBefore Ss read the proposals, T elicits the type of information Ss would need for deciding on a venue for a conference ( price? Near the centre/airport? Attractive location? Modern or old-style charm? etc. ) Ss then read the three descriptions and complete the scanning exercise. T points out that the answers may include more than one hotel.Note: 1. within walking distance: 数步之遥Suggested answer:1.The Plaza and The Grand Hotel2.The Grand Hotel and the Karoliny Conference Centre3.The Plaza4.The Grand Hotel5.The Karoliny Conference Centre6.The Plaza and The Karoliny Conference Centre7.The Karoliny Conference CentreEx. 6 SpeakingSs work out which hotel would be cheapest for Daniel’s conference. They then decide if any other considerations would outweigh this factor. For instance, location/ venue, distance from the centre/airport, setting, modern or old-style charm.Step 2 Confirming arrangementsEx. 1 Listening 2Before the listening exercise, T asks Ss to read through Rachel’s notes and checks Ss know what type of information they are listening for. Then T replays the cassette for Ss and focuses on language for checking before referring Ss to the Don’t forget! section.Note: 1. Sure, go ahead. 对, 接着说。

剑桥商务英语写作业

剑桥商务英语写作业Sure, here's a sample assignment for a Cambridge Business English course:Assignment: Business Proposal WritingObjective: To practice writing a formal business proposalthat includes all necessary components and is tailored to a specific business context.Instructions:1. Choose a Business Context: Select a business scenario where a proposal is needed. It could be a new product launch, a service offering, a partnership proposal, or a project proposal.2. Identify the Target Audience: Determine who will be reading your proposal. This could be a potential client, a board of directors, or investors.3. Outline the Proposal: Before writing, create an outline that includes the following sections:- Introduction: Briefly introduce the purpose of the proposal.- Background: Provide context and explain why the proposalis necessary.- Problem Statement: Clearly define the problem or opportunity that your proposal addresses.- Solution: Describe the solution or product you are proposing.- Benefits: List the benefits that the target audiencewill receive.- Implementation Plan: Outline the steps for implementing the proposal.- Financials: Include a budget or financial projections if applicable.- Conclusion: Summarize the proposal and reiterate its benefits.- Call to Action: End with a clear call to action, such as a request for a meeting or a decision.4. Write the Proposal: Using your outline, write a clear and concise proposal. Ensure that your language is formal and professional.5. Review and Edit: After writing the proposal, review it for clarity, coherence, and grammar. Make sure that the proposal is free of errors and that the message is clear.6. Submit: Submit your proposal to your instructor via email or the course platform by the specified deadline.Grading Criteria:- Clarity and coherence of the proposal: 30%- Completeness of the proposal sections: 30%- Professionalism of language and tone: 20%- Grammar and spelling: 10%- Adherence to the assignment instructions: 10%Deadline: Submit your proposal by 5:00 PM on [insert date].Additional Resources:- [Link to a guide on writing business proposals]- [Link to a template for a business proposal]This assignment is designed to help you apply the skillsyou've learned in the Cambridge Business English course to a practical task. Good luck with your proposal!。

剑桥商务英语高级写作应试指南

剑桥商务英语高级写作应试指南The Cambridge Business English Advanced (BEC Advanced) writing exam is a rigorous assessment of one's ability to communicate effectively in a professional business context. As a crucial component of the BEC Advanced certification, the writing section evaluates an individual's capacity to produce well-structured, coherent, and persuasive written documents that cater to the needs of a specific audience. Preparing for this exam requires a comprehensive understanding of the assessment criteria, strategic planning, and consistent practice. This guide aims to provide a roadmap for aspiring BEC Advanced candidates to navigate the writing component successfully.Understand the Assessment CriteriaThe BEC Advanced writing exam assesses various aspects of a candidate's written communication skills. Firstly, the content and task fulfillment are evaluated, ensuring that the response addresses the prompt thoroughly and provides relevant and substantive information. Secondly, the organization and cohesion of the written piece are assessed, examining the logical flow of ideas, the use ofappropriate transitions, and the overall coherence of the text. Thirdly, the language use, including vocabulary, grammar, and sentence structure, is scrutinized to determine the candidate's command of the English language. Finally, the register and tone of the writing are evaluated to ensure that the response is appropriate for the given business context and audience.Familiarize Yourself with the Exam FormatThe BEC Advanced writing exam typically consists of two tasks, each with a specific purpose and target audience. Task 1 often involves writing a formal business document, such as a report, proposal, or recommendation, while Task 2 may require the composition of a more personal, persuasive piece, such as a letter or an email. Candidates are given a set of instructions and prompts for each task, which outline the context, purpose, and expected format of the written response.Develop a Strategic ApproachEffective preparation for the BEC Advanced writing exam requires a strategic approach that encompasses both the planning and execution stages. Begin by thoroughly analyzing the exam instructions and prompts, ensuring a clear understanding of the expected task and audience. Conduct research to gather relevant information and data that can be incorporated into your responses. Organize your thoughts and ideas using techniques such as mindmapping, outlining, or creating a rough draft to establish a coherent structure for your writing.Practice, Practice, PracticeConsistent practice is the key to success in the BEC Advanced writing exam. Engage in regular writing exercises that simulate the exam conditions, focusing on the specific task types and time constraints. Seek feedback from peers, teachers, or language experts to identify areas for improvement and refine your writing skills. Familiarize yourself with common business writing conventions, such as the appropriate use of formal language, the inclusion of relevant data and statistics, and the effective use of persuasive techniques.Develop a Robust Vocabulary and GrammarThe BEC Advanced writing exam places a strong emphasis on the candidate's command of the English language, including vocabulary and grammar. Expand your business-related vocabulary by studying industry-specific terminology, common collocations, and idiomatic expressions. Strengthen your grammatical knowledge by practicing the correct usage of verb tenses, sentence structures, and punctuation. Regularly review and apply these language skills in your writing exercises to ensure a natural and fluent style.Pay Attention to Task-Specific RequirementsEach writing task in the BEC Advanced exam has uniquerequirements and expectations. Familiarize yourself with the different task types, such as reports, proposals, and letters, and understand the specific formatting, tone, and content guidelines for each. Ensure that your responses adhere to the prescribed word count, format, and overall structure to demonstrate your ability to follow instructions and communicate effectively in a business setting.Manage Time EffectivelyTime management is a crucial aspect of the BEC Advanced writing exam, as candidates are required to complete two tasks within a limited time frame. Practice drafting and revising your responses within the allotted time to develop the necessary skills to work efficiently under pressure. Allocate your time wisely, ensuring that you have sufficient time to plan, write, and proofread each task.Proofread and Edit Your WorkThe final stage of the writing process involves carefully proofreading and editing your responses to ensure they are free from errors and meet the expected standards. Check for spelling, grammar, and punctuation mistakes, as well as the overall coherence and clarity of your writing. Ensure that your responses are well-structured, with a clear introduction, body, and conclusion, and that they effectively address the given prompts and audience.By following this comprehensive guide to preparing for the BECAdvanced writing exam, aspiring candidates can develop the necessary skills and strategies to achieve success. Remember, the key to excelling in this assessment lies in a combination of thorough understanding, strategic planning, consistent practice, and attention to detail. Embrace the challenge, remain focused, and trust in the process – the rewards of a BEC Advanced certification will undoubtedly be worth the effort.。

How to write a proposal

How to write a proposal?Paul T.P. Wong Trinity Western University Most students and beginning researchers do not fully understand what a research proposal means, nor do they understand its importance. To put it bluntly,one’s research is only as a good as one’s proposal. An ill-conceived proposal dooms the project even if it somehow gets through the Thesis Supervisory Committee. A high quality proposal,on the other hand,not only promises success for the project,but also impresses your Thesis Committee about your potential as a researcher.A research proposal is intended to convince others that you have a worthwhile research project and that you have the competence and the work-plan to complete it. Generally,a research proposal should contain all the key elements involved in the research process and include sufficient information for the readers to evaluate the proposed study.Regardless of your research area and the methodology you choose,all research proposals must address the following questions: What you plan to accomplish,why you want to do it and how you are going to do it.The proposal should have sufficient information to convince your readers that you have an important research idea,that you have a good grasp of the relevant literature and the major issues, and that your methodology is sound.The quality of your research proposal depends not only on the quality of your proposed project,but also on the quality of your proposal writing. A good research project may run the risk of rejection simply because the proposal is poorly written. Therefore,it pays if your writing is coherent,clear and compelling.This paper focuses on proposal writing rather than on the development of research ideas.Title:It should be concise and descriptive. For example,the phrase, “An investigation of . . .” could be omitted. Often titles are stated in terms of a functional relationship,because such titles clearly indicate the independent and dependent variables. However,if possible,think of an informative but catchy title. An effective title not only pricks the reader’s interest,but also predisposes him/her favourably towards the proposal.Abstract:It is a brief summary of approximately300words. It should include the research question,the rationale for the study,the hypothesis(if any),the method and the main findings. Descriptions of the method may include the design,procedures,the sample and any instruments that will be used. Introduction:The main purpose of the introduction is to provide the necessary background or context for your research problem. How to frame the research problem is perhaps the biggest problem in proposal writing.If the research problem is framed in the context of a general,rambling literature review,then the research question may appear trivial and uninteresting. However,if the same question is placed inthe context of a very focused and current research area,its significance will become evident. Unfortunately,there are no hard and fast rules on how to frame your research question just as there is no prescription on how to write an interesting and informative opening paragraph. A lot depends on your creativity,your ability to think clearly and the depth of your understanding of problem areas.However,try to place your research question in the context of either a current“hot” area,or an older area that remains viable. Secondly,you need to provide a brief but appropriate historical backdrop. Thirdly,provide the contemporary context in which your proposed research question occupies the central stage. Finally,identify“key players” and refer to the most relevant and representative publications. In short,try to paint your research question in broad brushes and at the same time bring out its significance.The introduction typically begins with a general statement of the problem area,with a focus on a specific research problem,to be followed by the rational or justification for the proposed study. The introduction generally covers the following elements:1. State the research problem,which is often referred to as the purpose of the study.2. Provide the context and set the stage for your research question in such a way as to show its necessity and importance.3. Present the rationale of your proposed study and clearly indicate why it is worth doing.4. Briefly describe the major issues and sub-problems to be addressed by your research.5. Identify the key independent and dependent variables of your experiment. Alternatively,specify the phenomenon you want to study.6. State your hypothesis or theory,if any. For exploratory or phenomenological research,you may not have any hypotheses. (Please do not confuse the hypothesis with the statistical null hypothesis.)7. Set the delimitation or boundaries of your proposed research in order to provide a clear focus.8. Provide definitions of key concepts. (This is optional.)Literature Review:Sometimes the literature review is incorporated into the introduction section. However,most professors prefer a separate section,which allows a more thorough review of the literature.The literature review serves several important functions:1. Ensures that you are not “reinventing the wheel”.2. Gives credits to those who have laid the groundwork for your research.3. Demonstrates your knowledge of the research problem.4. Demonstrates your understanding of the theoretical and research issues related to your research question.5. Shows your ability to critically evaluate relevant literature information.6. Indicates your ability to integrate and synthesize the existing literature.7. Provides new theoretical insights or develops a new model as the conceptual framework for your research.8. Convinces your reader that your proposed research will make a significant and substantialcontribution to the literature(i.e.,resolving an important theoretical issue or filling a major gap in the literature).Most students’ literature reviews suffer from the following problems:* Lacking organization and structure* Lacking focus,unity and coherence* Being repetitive and verbose* Failing to cite influential papers* Failing to keep up with recent developments* Failing to critically evaluate cited papers* Citing irrelevant or trivial references* Depending too much on secondary sourcesYour scholarship and research competence will be questioned if any of the above applies to your proposal.There are different ways to organize your literature review. Make use of subheadings to bring order and coherence to your review. For example,having established the importance of your research area and its current state of development,you may devote several subsections on related issues as: theoretical models,measuring instruments,cross-cultural and gender differences,etc.It is also helpful to keep in mind that you are telling a story to an audience. Try to tell it in a stimulating and engaging manner. Do not bore them,because it may lead to rejection of your worthy proposal. (Remember: Professors and scientists are human beings too.)Methods:The Method section is very important because it tells your Research Committee how you plan to tackle your research problem. It will provide your work plan and describe the activities necessary for the completion of your project.The guiding principle for writing the Method section is that it should contain sufficient information for the reader to determine whether methodology is sound. Some even argue that a good proposal should contain sufficient details for another qualified researcher to implement the study.You need to demonstrate your knowledge of alternative methods and make the case that your approach is the most appropriate and most valid way to address your research question.Please note that your research question may be best answered by qualitative research. However, since most mainstream psychologists are still biased against qualitative research,especially the phenomenological variety,you may need to justify your qualitative method.Furthermore,since there are no well-established and widely accepted canons in qualitative analysis, your method section needs to be more elaborate than what is required for traditional quantitative research. More importantly,the data collection process in qualitative research has a far greater impact on the results as compared to quantitative research. That is another reason for greater care in describing how you will collect and analyze your data. (How to write the Method section for qualitative research is a topic for another paper.)For quantitative studies,the method section typically consists of the following sections:1. Design-Is it a questionnaire study or a laboratory experiment? What kind of design do you choose?2. Subjects or participants-Who will take part in your study ? What kind of sampling procedure do you use?3. Instruments-What kind of measuring instruments or questionnaires do you use? Why do you choose them? Are they valid and reliable?4. Procedure-How do you plan to carry out your study? What activities are involved? How long does it take?Results:Obviously you do not have results at the proposal stage. However,you need to have some idea about what kind of data you will be collecting,and what statistical procedures will be used in order to answer your research question or test you hypothesis.Discussion:It is important to convince your reader of the potential impact of your proposed research. You need to communicate a sense of enthusiasm and confidence without exaggerating the merits of your proposal. That is why you also need to mention the limitations and weaknesses of the proposed research,which may be justified by time and financial constraints as well as by the early developmental stage of your research area.Common Mistakes in Proposal Writing1. Failure to provide the proper context to frame the research question.2. Failure to delimit the boundary conditions for your research.3. Failure to cite landmark studies.4. Failure to accurately present the theoretical and empirical contributions by other researchers.5. Failure to stay focused on the research question.6. Failure to develop a coherent and persuasive argument for the proposed research.7. Too much detail on minor issues,but not enough detail on major issues.8. Too much rambling— going“all over the map” without a clear sense of direction. (The best proposals move forward with ease and grace like a seamless river.)9. Too many citation lapses and incorrect references.10. Too long or too short.11. Failing to follow the APA style.12. Slopping writing.。

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