2160259 电子商务(中英文)(2011)

1. Objective
This course explores how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, students are able to tackle the real-world business cases included in each chapter, understand the principles of electronic commerce, and learn the relevant knowledge and skills design the Electronic Commerce solution and Web site.
天津大学《电子商务》课程教学大纲
课程编号： 学 时： 学时分配： 授课学院： 适用专业： 先修课程：
2160259
课程名称： 电子商务 1
32
学 分： 1.5
授课：16 上机：16 实验： 实践： 实践（周）：
计算机科学与技术学院
计算机科学与技术
程序设计原理，计算机网络，Web 开发技术
一．课程的性质与目的 电子商务课程是一门用以培养学生了解电子商务原理，设计电子商务网站能
SOA 的体系架构，SOA 与 Web 服务的关系，ESB，工作流 3、盈利模式
Web 目录盈利模式 数字内容盈利模式 广告支持的盈利模式 广告-订阅混合式盈利模式 按交易付费式盈利模式 按服务付费式盈利模式 4、电子商务模式 商业模式 集成模式 复合模式 定制设计 应用程序模式 运行时模式 5、电子商务安全技术 电子商务安全的基本概念 加密与验证，防火墙技术，数字证书 身份管理，单点登录 Web Service 安全 6、电子支付技术 电子支付概述 安全套接层协议 SSL 安全电子交易 SET 协议 电子支付工具 网上银行 7、随需应变解决方案的设计 方案设计师的角色 方案设计流程
三．教学内容 1、电子商务概述 电子商务的定义与分类 电子商务的发展现状 随需应变（On-demand）电子商务 2、构建 Web 应用技术 客户/服务器模型，COOKIE 和 SESSION 的运用 WEB 应用模型，三层和 n 层架构模型 Web Service 的体系架构和 SOAP，UDDI，WSDL
2. Course Description
Electronic commerce, commonly known as e-commerce, ecommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring
年月日
TU Syllabus for Electronic Commerce
Code:
2160259
Semester Hours: 32
Title: Credits:
Electronic Commerce1 1.5
Semester Hour Lecture：16 Computer Lab： 16 Experiment：
确认方案的有效性 对方案进行评估 8、综合实验（8 学时） 设计一个简单的电子商务解决方案
四．学时分配
教学内容
授课
上机wenku.baidu.com
实验
实践 实践(周)
电子商务概述
2
构建 Web 应用技术
2
2
盈利模式
2
2
电子商务模式
2
2
电子商务安全技术
2
2
电子支付技术
2
4
随需应变解决方案的 设计
4
4
总计：
16
16
五．评价与考核方式 课程成绩：百分制 (1) 期末考试：80% (2) 上机实验+作业：20%
力的技术选修课。教学过程中综合运用先修课程中所学到的有关知识与技能，结 合各种实践教学环节，进行 IT 工程技术人员所需的基本训练，为学生进一步学 习有关专业课程和日后从事电子商务设计工作打下基础。
二．教学基本要求 1、掌握设计电子商务网站的基本理论、基本知识和基本技能，了解电子商务 网站的架构并进行相应设计的能力； 2、具有综合运用各种工具设计电子商务网站工具的能力； 3、掌握电子商务应用的部署能力； 4、了解电子商务的新理论、新方法及发展趋向。
6. Text-Book & Additional Readings 1. Textbooks Gary Schneider, Electronic Commerce, Sixth Edition, Course Technology Incorporated, 2006, 0-619-21704-9 2. Additional Readings The Solution Designer’s Guide to IBM On Demand Business Solutions，IBM Redbook sg246248
六．教材与主要参考资料 教材
电子商务，(美) G.P.Schneider，北京：机械工业出版社 2003.7 参考书
The Solution Designer’s Guide to IBM On Demand Business Solutions， IBM Redbook sg246248
制定人： 审核人： 批准人： 批准日期：
and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well.
Lecture
Experiment Practice
Lab.
2
2
2
2
2
2
2
2
2
2
4
4
4
Practice (Week)
Sum:
16
16
5. Grading Course grading: hundred mark system. (1) Final exam: 80% (2) Computer Lab + Homeworks: 20%
This course will enable the students to (1) Systematically master basic principles and technologies of Electronic Commerce, (2) Master the methods of Electronic Commerce design, and has the ability to develop Electronic Commerce solution and Web site for applications according to actual requirements.
3. Topics 1、Introduction to Electronic Commerce 2、Technology Infrastructure: The Internet and the World Wide Web 3、Selling on the Web: Revenue Models and Building a Web Presence Web Catalog Revenue Models Digital Content Revenue Models Advertising-Supported Revenue Models Advertising-Subscription Mixed Revenue Models Fee-for-Transaction Revenue Models Fee-for-Service Revenue Models 4、Pattern for Electronic Commerce Business Patterns; Integration Patterns; Composite Patterns Custom Design Application patterns Runtime Patterns 5、Security for Electronic Commerce 6、Payment Systems for Electronic Commerce 7、Planning for Electronic Commerce 8、Projects
4. Semester Hour Structure
Topics
Introduction to Electronic Commerce
Technology Infrastructure: The Internet and the World
Wide Web Selling on the Web: Revenue Models and Building a Web
Presence Pattern for Electronic
Commerce Security for Electronic
Commerce Payment Systems for Electronic Commerce Planning for Electronic
Commerce
Computer
Structure
Practice (Week)：
Practice：
Offered by: for:
School of Computer Science and Technology Computer Science and Technology
Prerequisite:
Programming Principles, Web Development Technology
Constitutor: Reviewer: Authorizor: Date: