跨文化交际考核方案

《跨文化商务交际》课程考核方案

因本课程具备较强的操作性和实践性，建议采用实践形式来进行考核，具体操作如下：

考试性质：

随堂考，总分：100分共两次课完成。第一次课为笔试，第二次为口试。

考核内容：

笔试部分为理论基础知识，口试以学生模拟商务工作人员发出邀请，见面寒暄、自我介绍，就座，互换名片，点餐，进餐，礼物馈赠，给小费，离席等为考核要点。重点考查涉外活动中礼仪和礼节的适度运用。

考试时长：5-10分钟/人或15分钟/组（每组2-4人），考试性质：随堂考，总分：100分。

期末成绩=笔试*50%+口试*50%

期末总成绩=平时成绩*50%+期末成绩*50%

附：《跨文化商务交际》期末随堂笔试试卷

I．Explain the meaning of the following terms.(5*4=20)

Intercultural Business Communication

Cultural value

Spatial language

Business Negotiation

II．Asking and answering.(10*4=40)

1.What is a Chinese discourse pattern like and how does it differ from the English one?

2.What are nonverbal communications? List at least 5 examples.

3.Explain Hall’s notion of M-time and P-time cultures. How are they different? How might such

differences lead to misunderstanding in an interaction?

4.What are purposes of reports?

III．Case study.(20*2=40)

Tokyo Tissues and Gaijin Handkerchiefs

Jules: I blew it.

James: At the meeting with the Japanese investors?

Jules: Yeah.

James: How did you blew it?

Jules: I blew my nose.

James: Be serious. What went wrong at negotiation?

Jules: I blew my nose and insulted them.

James: What are you talking about?

Jules: When I blew my nose at the table …you know I got some kind of flu…the Japanese look at me real strange…

James: What went wrong? I don’t get it.

Jules: Goldberg took me aside after the meeting, you know he is really experience with Japanese…he said that it’s considered barbaric to blow nose into a handkerchief.

Jules: You couldn’t be serious…

James: I am. In Japan they only use disposable tissues, never a cloth handkerchief…considered unclean…

Jules: What if they don’t have tissues at a meeting?

James: You supply your own .Seems everyone in Japan carries around the little miniature packs of tissues in their coat pockets…

Jules: Did you blowing affect negotiation?

James: Well, if I add another ten infractions, keep breaking these Japanese rules…their cultural laws… it could add up to many kinds of disrespect or insult…

Jules: I wonder what Japanese do use handkerchief for…wiping their glasses…pocket squares?

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