高中英语Unit5InsideadvertisingPeriodⅤ单元复习课课件新人教版选修

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高中英语 Unit 5 Inside advertising单元复习课讲义新人教版选修9

单元复习课根据词性和汉语提示写出下列单词及派生词1．adj.偶然的；随意的；临时的2．n．目标；对象；靶子3．n．特征；特色；容貌；特写4．n．良心；道德心；是非感5．n．费用；代价6．adj.看的；视觉的7．vt.产生；发生8．vt.使(精神)振作；使恢复；更新9．adv.部分；在一定程度上10．vt.筹集；提高；饲养11．adj.成熟的；到期的12．n．样式；流行；时尚13．vt.促进；提升14．adj.令人不愉快的；伤害人感情的15．n．回答；响应；反应16．vt.联合；联想→n．协会；联系；关联→adj.联合的；相关的17．adj.流利的；流畅的→n．流利；流畅18．vt.邀请→n．邀请19．vt.约定；指定；任命→n．约会；任命→adj.指定的；约定的；任命的【答案】 1.casual 2.target 3.feature4.conscience5.expense6.visual7.generate8.refresh 9.partly 10.raise 11.mature12.fashion 13.promote 14.offending15.response 16.associate；association；associated17.fluent；fluency 18.invite；invitation19.appoint；appointment；appointedⅠ.短语英汉互译1．提及；涉及2．流行；时尚3．和……有关4．不需要；厌恶；对……不耐烦5． rely on/depend on6． fit into7． be exposed to8． in other words【答案】 e to 2.in fashion 3.be concerned with 4.have no use for 5.依靠；依赖 6.适合7.暴露于8.换句话说Ⅱ.用上述短语的适当形式填空1．，he doesn't like you at all.2．The villagers here wells for their water.3．How does this the company's overall marketing strategy?4．The child came out in a rash five days after infection.5．This firm workers who are regularly late!6．I subscribe to a number of journals my subject.7．Most of the people like dressing themselves ．8．When it German，I know nothing.【答案】 1.In other words 2.rely on 3.fit into4.being exposed to5.has no use for6.concerned with7.in fashiones toⅠ.补全下列教材原句1．，it is important to understand how advertisements work.2．For example， good an ad for a car stereo system is，people who don't own cars are unlikely to run out and buy one.3．I work for a small business a large corporation.4．Unfortunately， advertisers are good or honest people.【答案】 1.With so many messages from advertisers filling our daily lives 2.no matter how 3.would rather；than 4.not allⅡ.用上述结构完成下列句子1．在我们的食物快要用完的情况下，我们不得不走到附近的村子求援。

人教版高中英语Book 9 Unit 5 Inside advertising reading 教学

2. Can you add more to the list?
Solution 2 Advertising organizations
1. What do they do to make sure ads are ethical (morally correct)? • educate and support their members • make rules for everyone in the organization to
We need be edcated so we can judge the claims for ourselves.
the statements from advertisers
Show time
Suppose you are a consumer and a clerk in an advertising complaints board, please make up a dialogue of a complaint about one of the false ads in the passage. Consumer: • complain to the organization • give reasons Clerk: • evaluate the complaint • reject the complaint or recall the ad
All advertisers are not good or honest people.Fortunately, we have developed some ways to control advertising.
What is the purpose of this passage?

高中英语U5insideadvertising课件新人教选修9.ppt

I hold the opinion that___it_i_s_t_h_e______ g_o_v_e_r_n_m_e_n_t_’s_d_u_t_y__ to provide those families in need with financial help.
(3)与环境和谐共处，是每个人都应有的责任。
(3)__a_d_v_e_r_ti_si_n_g_ n.广告;宣传;做广告
2. inform vt.通知；告知；告诉 (1)__in_f_o_rm__a_ti_o_n_n.信息，情报 (2)__i_n_f_or_m__e_d__adj.有知识的，精明的 (3)___in_f_o_r_m_e_r__n.告发者；检举人
句型：It is no use doing 做……是没有用的
提示：该句型与“It is of no use to do”意思相同。
仿写：根据汉语意思，完成英文句子。
(1)后悔犯错已经没有用了,更重要的是，我们要解决将会出现的问题。 __I_t_i_s_n_o__u_se__r_e_g_re_t_t_in_g__ having made a mistake. More importantly, we should try to settle the problem at hand.
句型：When it comes to (doing) sth.，...当谈及到……；当提到……
提示：该句可用于引出话题、举例等，使前后过渡自然。
仿写：根据汉语意思，完成英文句子。
(1)当谈到如何处罚调皮学生时，校长总会提出一些有效的措施。
___W__h__e_n_i_t_c_o_m__e_s__to__ how to punish the
more and more customers and contributes to the growth in sales. Moreover， keeping

高中英语 Unit 5 Inside advertising单元重点小结课件新人教选修9

单元重点小结DANYUAN ZHONGDIAN XIAOJIE
பைடு நூலகம்
9、静夜四无邻，荒居旧业贫。。*** 10、雨中黄叶树，灯下白头人。。**** 11、以我独沈久，愧君相见频。。***** 12、故人江海别，几度隔山川。。**** 13、乍见翻疑梦，相悲各问年。。***** 14、他乡生白发，旧国见青山。。**** 15、比不了得就不比，得不到的就不要。。。***** 16、行动出成果，工作出财富。。*** 17、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。。**** 9、没有失败，只有暂时停止成功！。*** 10、很多事情努力了未必有结果，但是不努力却什么改变也没有。。**** 11、成功就是日复一日那一点点小小努力的积累。。***** 12、世间成事，不求其绝对圆满，留一份不足，可得无限完美。。**** 13、不知香积寺，数里入云峰。。***** 14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。**** 15、楚塞三湘接，荆门九派通。。。***** 16、少年十五二十时，步行夺得胡马骑。。*** 17、空山新雨后，天气晚来秋。。**** 9、杨柳散和风，青山澹吾虑。。*** 10、阅读一切好书如同和过去最杰出的人谈话。**** 11、越是没有本领的就越加自命不凡。***** 12、越是无能的人，越喜欢挑剔别人的错儿。**** 13、知人者智，自知者明。胜人者有力，自胜者强。***** 14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。**** 15、最具挑战性的挑战莫过于提升自我。。***** 16、业余生活要有意义，不要越轨。*** 17、一个人即使已登上顶峰，也仍要自强不息。****
MOMODA POWERPOINT
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高中英语Unit 5 Inside advertising词语学习

号顿市安谧阳光实验学校Unit 5 Inside advertisingPart Two: Teaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year.A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us. 2. [vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3.[vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions.inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1. something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing a car? The software has no particular distinguishing features. geographical features2.[usually pl.] a part of sb’s face such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.)a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing asa special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2.[v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention A number of the report’s findings are worthy of note. No composer was considered worthy of the name until he had written an opera. a worthy champion (= one who deserved to win) He felt he was not worthy of her.2.[usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause. a worthy member of the team3.having good qualities but not very interesting or exciting: her worthy but dull husband4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King.5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared (= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense.2. [C, usually sing.] something that makes you spend money: Running a car is a big expense.3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses.4.expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses anall-expenses-paid tripat sb’s expense1.paid for by sb: We were taken out for a meal at the company’s expense.2.if you make a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: He built up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922. 2.[vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father owns the company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb[vn] to produce or create sth: to generate electricity / heat / power to generate income / profit We need someone to generate new ideas. The proposal has generated a lot of interest.responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ... I received an encouraging response to my advertisement.2.[C, U] a reaction to sth that has happened or been said: The news provoked an angry response. a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied).3.[C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaksrefreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2.[vn] (informal, especially NAmE) to fill sb’s glass or cup again: Let me refresh your glass. He went into the kitchen to refresh their drinks.3.[vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that canbe seen or heard: He had to refresh his memory by looking at his notes.4. (computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically. murdernoun,1. [U, C] the crime of killing sb deliberately: He was found guilty of murder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery.2.[U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today.get away with murder (informal, often humorous) to do whatever you want without being stopped or punishedverb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2.to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ...(informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.sb will murder you (informal) used to warn sb that another person will be very angry with themfluentadj.1.~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speaker / reader ‘Can he speak German?’ ‘Yes, he’s fluent.’2. (of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2.[vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth: A date for themeeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPWARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. She raised her eyes from her work.2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow. INCREASE3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry). COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan We are raising money for charity. He set about raising an army.MENTION SUBJECT 5.[vn] to mention sth for people to discuss or sb to deal with: The book raises many important questions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sb raise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb)to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell(informal) to protest angrily, especially in a way that causes trouble for sbraise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof. raise sb’s spirits to make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little.raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.: an alarm clock with a luminous dial Check the tyre pressure on the dial.2.the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature3.the round part on some older telephones, with holes for the fingers, that you move around to call a particular numberverb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more matureSENSIBLE1.(of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitude FULLY GROWN2.(of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephantWINE / CHEESE3. developed over a period of time to produce a strong, rich flavour NO LONGER YOUNGed as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman a man of mature yearsWORK OF ART5.created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Long skirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion.2. [C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go.3.[U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? She was proved right, in dramatic fashion, when the whole department resigned.like it’s going out of fashion(informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leaving Greece while the allegations are investigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders)if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。

高中英语Unit 5 Inside advertising词语学习人教版必修9

Unit 5 Inside advertisingPart Two: Teaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year. A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us.2.[vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3. [vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions.inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1.something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing acar? The software has no particular distinguishing features. geographical features 2.[usually pl.] a part of sb’s fac e such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.) a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing as a special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2. [v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention A number of the report’s findings are worthy of note. No composer was considered worthy of the name until he had written an opera. a worthy champion (= one who deserved to win) He felt he was not worthy of her.2. [usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause. a worthy member of the team3. having good qualities but not very interesting or exciting: her worthy but dull husband4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King.5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared(= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense. 2.[C, usually sing.] something that makes you spend money: Running a car is a big expense. 3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses. 4. expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses an all-expenses-paid tripat sb’s expense1. paid for by sb: We were taken out for a meal at the company’s expense.2. if yo u make a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: He built up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922. 2. [vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father ownsthe company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb [vn] to produce or create sth: to generate electricity / heat / power to generate income / profit We need someone to generate new ideas. The proposal has generated a lot of interest.responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ... I received an encouraging response to my advertisement.2. [C, U] a reaction to sth that has happened or been said: The news provoked an angry response. a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied).3. [C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaksrefreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2.[vn] (informal, especially NAmE) to fill sb’s glass or cup again: Let me refresh your glass. He went into the kitchen to refresh their drinks.3.[vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes.4. (computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically.murdernoun,1. [U, C] the crime of killing sb deliberately: He was found guilty of murder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery.2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today.get away with murder (informal, often humorous) to do whatever you want without being stopped or punished verb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ...(informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.sb will murder you (informal) used to warn sb that another person will be very angry with themfluentadj.1. ~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speaker / reader ‘Can he speak German?’ ‘Yes, he’s fluent.’2.(of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2.[vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth:A date for the meeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPW ARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. She raised her eyes from her work.2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow.INCREASE3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry).COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan We are raising money for charity. He set about raising an army.MENTION SUBJECT5. [vn] to mention sth for people to discuss or sb to deal with: The book raises many important qu estions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sbraise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb)to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell(informal) to protest angrily, especially in a way that causes trouble for sbraise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof.raise sb’s spirits to make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little. raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.:an alarm clock with a luminous dial Check the tyre pressure on the dial.2. the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature3.the round part on some older telephones, with holes for the fingers, that you move around to call a particular numberverb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more matureSENSIBLE1. (of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitudeFULL Y GROWN2. (of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephantWINE / CHEESE3. developed over a period of time to produce a strong, rich flavourNO LONGER YOUNG4. used as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman a man of mature yearsWORK OF ART5.created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Long skirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion.2.[C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go.3. [U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? She was proved right, in dramatic fashion, when the whole department resigned.like it’s g oing out of fashion(informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leaving Greece while the allegations are investigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。

高中英语 Unit 5 Inside advertising Backgrounds for教案新

高中英语 Unit 5 Inside advertising Backgroundsfor教案新人教版选修91. Techniques of advertising●Rep etition: Some adver tisers concentrate on making sure their product is widelyrecognized. To that e nd, they simply attempt to make the name remembered through repetitio n.●Bandwagon: By implying that the product is widely used, advertisers hope toconvince potential buyers to "get on the bandwa go n."●Testimonials: Advertisers often attempt to promote the superior quality oftheir product through t he testimony of ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.●Pressure: By attempting to make people choose quickly and withou t longconsideration, some advertisers hope to make rapid sales: "Buy now, before they're all gone!"●Appeal to emotion: Variou s techniques relating to manipulating emotion are usedto get people to buy a product.●Association: Advertisers often attempt to associate their product with desirableimagery to make it seem equally desir able.●Advertising slogans: These can employ a variety of techniques; even a shortphrase can have extremely heavy-handed technique.2．Advertising tips●When considering your advertising options put yourself in the shoes of your audience. For example if you want to reach the attention of males 18 plus during June you could look at running ads on 5AA during the KG & Cornes segment and further support this by placing ads in the Sports section of Saturday's Advertiser.●Consider your re turn on investment - to effectively get your advertising message to your audience you may need to place a series of ads across a variety of medi a. Placing a solitary ad in the newspaper may not elicit a strong response.●Keep your message simple and ensu re your call to action is clear. What is the most important part you'd like your audience to read or hear and how would you like them to respond? This should form the basis of your ad/s in terms of content, look and feel.。

2019-2020学年高中英语 unit 5 inside advertising单元重点小结课件新人教版选修9

2. fit into 适合 4. have no use for 不需要;厌恶;对……
重点单词重点短语重点句型重点语法交际功能
1. With so many messages from
advertisers filling our daily lives
,it is important to understand
正如要用恰当的方式吸引合适的消费者,广告商们还得将广告置于
恰当的媒体上。
重点单词重点短语重点句型重点语法交际功能
复习宾语补足语 1.The committee members recently appointed me their chairman . 委员会成员们最近任命我做他们的主席。 2.I find it very difficult to raise the money. 我发现集资很难。 3.As my neighbour is a troublemaker,I have to keep myself away from him . 因为我的邻居是个会给人带来麻烦的人,所以我不得不躲着他。
我想把货物直接送到我的办公室。
重点单词重点短语重点句型重点语法交际功能
Expressing different views for argument(表达不同观点) 1.You are quite right.你很对。 2.I’m afraid I can’t accept that.我恐怕不能接受。 3.I quite agree with you.我很同意你。 4.I wouldn’t say that.我不能那样说。 5.Not really.不完全是。 6.I see your point,but...我明白你的观点,但是…… 7.That’s ridiculous. 太荒谬了。 8.I’m afraid I have a different opinion.恐怕我有不同的观点。

高中英语 Unit 5 Inside advertising Warming up课件新人教版选修

第八页，共28页。
What the above ads have in common is that they mainly employ exciting images. Actually persuasive language is equally important in advertising. The following
第十九页，共28页。
at the airport
第二十页，共28页。
on the radio
第二十一页，共28页。
on TV
第二十二页，共28页。
at the cinema
第二十三页，共28页。
in the newspaper
第二十四页，共28页。
in the magazine
第二十五页，共28页。
creative ideas … □ Why do companies advertise?
To sell their goods, earn more money from us …
□ Where do we always see advertisements?
They cover almost every kind of medium.
are some well-known slogans (广告词). Guess what they sell.
第九页，共28页。
Arts in advertising (slogans口号(kǒuhào), 广告词)
Good to the last drop. 滴滴(dī dī)香浓, 意犹未 coffee → Maxwell coffee尽(麦。斯威尔咖啡)
第十二页，共28页。
sell products and services

高中英语知识讲解：Unit+5+Inside+advertising+1 Unit+5 Section+Ⅰ 含答案

广告是通过传播途径，向公众介绍商品、公益信息、服务内容或文娱体育节目。

其传播途径包括报纸、杂志、电视、电影、网络、包装、广播、交通等。

现在广告已经在人们生活中起到重要的影响和作用。

AdvertisingAdvertisements are getting their way into people’s lives.Peopledepend on advertisers in their daily lives because they areconsumers.The advertisers are always manufactures.Sometimes theyare salesmen.Their merchandise(商品) needs advertising.Thus nearlyevery product is advertised.To some extent(程度)，good advertisingmeans success while bad advertising can mean failure.There are many way s to advertise and “ads” come in different forms.Newspaperscarry advertisements.Some products are announced on TV and radio which have a wide audience.Billboards also carry advertising.Advertising is a big industry now and many agencies are set up to furnish a variety of services for it.However，advertising is not always truthful.A product is often misrepresented.The advertiser exaggerates(夸大) the benefits of the merchandise he wants to sell.Thus，he misrepresents the truth.The consumer falls victim to such lions of people have bought advertised products and they haven’t always been satisfied.Section ⅠWarming Up & Reading—Preparing1．casual adj. 偶然的；随意的；临时的2．conscience n. 良心；道德心3．feature n. 特征；特色；特写；容貌4．worthy adj. 有价值的；可敬的5．corporation n. 公司；法人；社团6．technique n. 技巧；技术7．basis n. 基础；根据8．budget n. 预算9．generate v t. 产生；发生10．response n. 回答；答复；反应；响应11．target n. 目标；对象；靶子12．advertiser n. 登广告者；广告客户13．rely v i. 依赖；依靠；信赖14．visual adj. 看的；视觉的15．association n. 关联；协会；联系1．turn...into．.. 使……变成……2．fit into 适合……3．at the expense of... 以花费……为代价4．rely on 依赖……；依靠……5．have no use for 对……不耐烦；厌恶；不需要1．With_so_many_messages_from_advertisers_filling_our_daily_lives，it is important to understand how advertisements work.我们日常生活中充满了众多的广告信息，可见了解广告如何发挥作用是很重要的事情。

广东英语高考一轮复习模块4教案Unit 5 Inside advertising新人教版

Unit 5 Inside advertising Teaching aims and demandsPeriod 1Warming upStep 1 PresentationEnjoy some advertisements.Step 2 DiscussionDivide the students into several groups and discuss the questions in Warming up.Step 3 Understand some ads.Look at the ads at page 42 and 43 carefully and finish the Comprehending Exercise 2. Exercise 2 is very important as it develops students’ ability to look critically at advertisements. Make sure students have enough time to discuss these questions fully. Ask them to work in groups and then discuss their answers with the whole class.1.WaterA. What is the most common name for H2O? Why did they call it H2O?Water. Because it rhymes with “slow”.B. What is the purpose of this advertisement?To encourage people to use water wisely and to save water where they can.2. Super ShoozeA. What group of people is the advertisement made for?Young people who like sports, the latest fashions and like to be part of a group.B. What message does the advertisement give?If you wear our shoes you’ll have an exciting life, and be popular and have fun.C. Do you think the message is true? Give reasons.No, because just wearing a certain brand of shoes won’t make you exciting, popularof have fun—it takes much more effort than that.3. Refresh waterA.Why are the first two lines written bigger than the rest of the advertisement?These lines appear bigger to that they are the first thing people notice about the ad.B. The advertisement says that when you buy two, they will give you two more at noextra cost. Does this mean the advertiser will lose money on the sales?No.C. Why do advertisers often use the “Buy one get one free” message?People love a bargain, so they are attracted to free offers and are more likely to buythe product if they think they are getting something for free.4. EnvironmentA. What does this advertisement encourage you to think?It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.B. What do you think causes air pollution?Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.C. How else can advertisers make people more aware of our fragile environment?Tell people more and help them to be more aware of the importance of protecting ourenvironment.5. “Speeding” and “How fast am I going”?A. Both of these advertisements have the same purpose. What do both ads want people todo?They want people to stop speeding.B. Both ads target a certain group of people. Who are they?Drivers.C. If you were a drive, which advertisement would have most effect on you? Why?Students give their own answers.Step 4 Homework1.Read the passage How Advertising Works.2.Finish Comprehending Exercise 1.Period 2 and 3How Advertising WorksStep 1 Scan the text.Before students read the text, ask them to survey the text by looking at the headings of section. Predict the content.Step 2 Detail readingRead the passage carefully and make an outline.How Advertising Works◆IntroductionWe are exposed to ads in our daily life.1)What kind of ads can we find?2)Where do ads appear?3)Why we need to understand how advertising works?◆What is an ad?1) Definition (a message or announcement that intends to inform or influence people)2) Means (words, pictures, music, film…)3) Advertisers (business, individuals, organizations, associations)◆How do advertisers make effective ads?1) Identify the target (find out necessary information about this group)2) Appeal to the target (hopes, dreams, emotions, desires…)3) Use a suitable medium (cost, media)◆How effective are ads?1) When there is a need for the product2) If the target audience is exposed to ads constantlyStep 3 Language pointsStep 4 HomeworkMake up an advertisement for a product (including a slogan, the spokesman/spokeswoman and the whole procedure.Period 4Grammar: Object ComplementStep 1 Do Ex. 1 page 46Do the exercise on page 46. Let the students know what can be object complement.Step 2 Explanation宾语补足语是补充宾语的成分，通常置于宾语之后。

高中英语课件Unit5 Inside advertising--period5 Workbook

6 Children in Holland are not as fat as in many other European countries. T
Match the words with their meanings.
associated concern obese consider
fat connected together think about worry
True or false
4 Who is worried that food ads may be encouraging children to eat the wrong food. T
5 Australia and Holland have laws about advertising food on children’s TV. F
3 Give your questions to another pair to answer. When they have finished, check their answers and give them a mark out of 10, with 10 as the highest.
Unit 5
bean cucumber potato tomato tofu
apple strawberry grape orange banana
noodle
milk nuts rice
egg
Everybody has to eat, but do you eat a healthy diet? Do you know that the food you eat helps you grow in different ways?
An apple a day keeps the doctor away. 一天一个苹果，医生不来找。