广告词的文体分析

At the Semantic Level
1.Repetition. The sample repeats "Journey"four times in the body of the advertisement. 2.Metaphor. In this ad,life is compared to a journey.In this way,readers can understand the meaning of journey of life and what the product stands for.
水的女人没有未来。）
At the Grammatical Level
2.Use of interrogative and imperative sentences The use of question and command in advertising kindles a spark of interest in the reader and induces the potential reader to have a go at it.For example: “Where should one use perfume?" a young woman asked. "Wherever one wants to be kissed," I said.(“应该在何处擦香 水？”一位少妇问我。“只要是想被亲吻的地方”我如此回答.) Don't spend time beating on a wall, hoping to transform. it into a door.(不要浪费时间敲一堵墙，你无法将其变做一扇门。)
At the Grammarcial Level
2.Use of simple sentences and short sentences. In this advertisement,simple and short sentences are predominant,such as "It's not a vocation." and "But how we fit in it."It can attract more potential customers.
有品位并光芒四射。
2. Frequent use of personal pronouns. Advertising in particular relies on targeting specific groups of readers,and one of the most frequently used ways in which advertising language addresses a set of readers is by using the direct address term "you". I don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness. And then, you never know, maybe that's the day you have a date with destiny. And it's best to be as pretty as possible for destiny.
奢侈就必须舒适，否则 就不是奢侈。
An Advertisement Hale Waihona Puke Baiduf LV
• • • • • • • • • • • • • •
Where will life take you? 生命将引领你去向何方？ --------By LoUis Vuitton 路易威登 What is a journey? 何为旅行？ A journey is not a trip. 旅行不是一次出行， It’s not a vacation. 也不只是一次假期。 It’s a process. A Discovery. 旅行是一次过程，一次发现。 It’s a process of self-discovery. 一次自我发现的过程。 A journey brings us face to face with ourselves. 真正的旅行让我们 直面自我。 A journey shows us not only the world. 旅行，不仅让我看到了世界， But how we fit in it. 更让我们看到自己在其中的位置。 Does the person create the journey ?是我们创造了旅行？ Or does the journey create the person?还是旅行造就了我们？ The journey is life itself.生命本身就是一场旅行。 Where will life take you？生命将引领你走向何方？
advertisements of Chanel
At the Lexical Level
1.Wide use of affirmative and commendatory words and exoerssions. The poupose of advertising is to impress the potential cusyomer with the quality of a product,so it often uses affirmative and commendatory words and exoerssions in describing the commodity.For example: A girl should be two things: classy and fabulous.（每个女孩都该做到两点：
At the Grammatical Level
1.Preference for short sentence Most sentences in the advertisements are short.These short sentences are very impressive and can influecce audience deeply. For example: Fashion passes, style. remains. (时尚会过去，但风格永存) A woman who doesn't wear perfume has no future.(不用香
At the Grammatical Level
3.Use of simple sentence structure. In these advertisements,we can find that they use the simple sentence structure which contributes to the readability of the ad. Luxury must be comfortable, otherwise it is not luxury.
At the Grammarical Level
1.Use of interrogative sentences. The advertiser begins and ends this ad with interrogative sentences."What is a journey?"and " Where will life take you?"It can catch the readers eyes and impress them deeply.