公共关系学形考一题答案
公共关系学形考任务一答案资料

-----好资料学习分)2分,共16一、判断正误并更正(每小题1、公共关系是一门综合性的应用科学。
(√)2、公共关系特指组织与公众之间的传播沟通关系。
(√)3、美国学者香农提出了双向循环的传播模式(×)4. 艾维·李创办世界上第一家宣传事务顾问所×5.有了发达的商品经济就会产生发达的公共关系。
(×)6.公共关系90%靠自己做得对,10%靠宣传。
( √7.在比较发达的商品经济社会,公众的消费主要是由消费心理支配的。
(√)8.公共关系完全是为组织营造生存、发展环境服务的 (×) 9.公共关系部是贯彻组织公共关系思想、实现公共关系目标的专业性机构。
√。
(√)10.一般认为,公共关系的人才培养,就是培养专才式的公共关系人才。
(×)三、单项选择题(每小题2分,共20分)1.公共关系可直接称为( A )。
A.公众关系 B.人际关系C.人群关系 D.社区关系2.组织与公众联结的方式是( B )。
A.大众传播 B.传播沟通C.人际沟通 D.舆论宣传3.组织开展公共关系活动的基础是( C )。
A.公共关系意识 B.公共关系观念C.公共关系状态 D.公共关系策划,4.被誉为公共关系之父的是( B )。
A.巴纳姆 B.艾维.李C.伯尼斯 D.卡特里普5.1952年,卡特里普和森特出版了权威的公共关系学著作是( C )。
A.《公众舆论的形成》 B.《公共关系学》C.《有效的公共关系》 D.《原则宣言》6.组织公共关系活动的出发点应当是( A )。
A.从事实出发 B.从理想出发C.从利益出发 D.从专家意见出发7.组织形象的基础是( D )。
A.员工形象 B.管理形象C.机构形象 D.产品形象8.民主参与法是用来协调( D )更多精品文档.-----好资料学习.内.媒介公众关系A.外部公众关系 B.顾客公众关系 DC 部公众关系把公共关系职能定位于传播功能,9在部门所属型的公共关系部中,.。
公共关系学形考任务一答案

公共关系学形考任务一答案一、判断正误并更正(每小题2分,共16分)1、公共关系是一门综合性的应用科学。
(√)2、公共关系特指组织与公众之间的传播沟通关系。
(√)3、美国学者香农提出了双向循环的传播模式(×)4.艾维李创办世界上第一家宣传事务顾问所×5.有了发达的商品经济就会产生发达的公共关系。
(×)6.公共关系90%靠自己做得对,10%靠宣传。
(√7.在比较发达的商品经济社会,公众的消费主要就是由消费心理支配的。
(√)8.公共关系完全是为组织营造生存、发展环境服务的(×)9.公共关系部是贯彻组织公共关系思想、实现公共关系目标的专业性机构。
√。
(√)10.通常指出,公共关系的人才培养,就是培育专才式的公共关系人才。
(×)三、单项选择题(每小题2分,共20分)1.公共关系可以轻易称作(a)。
a.公众关系b.人际关系c.人群关系d.社区关系2.组织与公众联结的方式是(b)。
a.大众传播b.传播沟通c.人际沟通d.舆论宣传3.非政府积极开展公共关系活动的基础就是(c)。
a.公共关系意识b.公共关系观念c.公共关系状态d.公共关系策划,4.被誉为公共关系之父的是(b)。
a.巴纳姆b.艾维.李c.伯尼斯d.卡特里普5.1952年,卡特里普和森特出版发行了权威的公共关系学著作就是(c)。
a.《公众舆论的构成》b.《公共关系学》c.《有效率的公共关系》d.《原则宣言》6.组织公共关系活动的出发点应当是(a)。
a.从事实出发b.从理想出发c.从利益出发d.从专家意见出发7.组织形象的基础是(d)。
a.员工形象b.管理形象c.机构形象d.产品形象8.民主参予法就是用以协同(d)a.外部公众关系b.顾客公众关系c.媒介公众关系d.内部公众关系9.在部门所属型的公共关系部中,把公共关系职能定位于传播功能,主要是因为将公共关系部归属于(b)。
a.销售部门b.广告宣传部门c.接待部门d.办公室10杰出的公共关系部人员在性格上要具有的特征就是开朗、存有冷静、能够包容.四、多项选择题(每小题1分,共15分`1.人们普遍认为公共关系可以就是(abcde)。
公共关系学形考任务1-4试题及答案

国家开放大学《公共关系学》形考任务1试题及答案一、单项选择题:1.组织公共关系活动的出发点应当是()从事实出发2.当几项新闻事实处于同等重要的地位时,一般采用()并列结构3.良好的()是一切公关活动的起点,是一切社交场合所必备的通行证。
个人礼仪4.反映组织社会影响大小的客观指标是()知名度5.()是公关工作对象中最敏感、最重要的一部分。
媒介公众6.公众从对象的某些特征推及对象的整体,从而产生"以偏概全"的心理现象是()晕轮效应6.把重点事实和主要结论放在文章的最前边,然后按事实的重要性排列事件是()倒金字塔结构8.读者选择的余地比较大是()报纸的优点9.公共关系可直接称为()公众关系10现代公共关系传播的本质是组织与公众之间信息的()双向交流二、判断题:1.在比较发达的商品经济社会,公众的消费主要是由消费心理支配的。
(对)2.组织的任何一次对外开放活动都应确定一个主题,即通过这次活动让对象公众留下怎样的印象,取得了什么效果,达到什么目的。
(对)3.人际传播的情感影响力往往要超过大众传播,主要得力于说话人的表情和目光(对)4.公共关系90%靠自己做得对,10%靠宣传(对)5.员工是组织最重要的内部公众,良好的员工关系,可培养组织成员的认同感和归属感,形成组织的向心力和凝聚力。
(对)6.与人际传播、组织传播相比,大众传播的信息不再具有保密性。
(对)7.公关广告和商品广告都属于付费的宣传活动。
(对)8.在市场经济条件下,树立组织信誉已成为公共关系的重要任务之一。
(对)9.公共关系有一条重要的原则就是从内部做起。
(对)10.服务型模式以提供各种优惠的服务工作为主,目的是以实际行动获得社会公众的好评,树立组织的良好形象。
(对)国家开放大学《公共经济学》形考任务2试题及答案一、单项选择题:1.印刷精美,表现力强是以下哪种媒体的优势()杂志2..针对性强的大众传播媒介是()。
杂志3.优秀的公共关系人员在性格上应具备的特征是()公正无私4.提供各种实惠的服务工作,以获得社会公众的好评,树立组织良好形象的公关模式是()服务型公关5.由纯粹的几何点、线、面、体组成的视觉符码属于()抽象类6.在部门所属型的公共关系部中,把公共关系职能定位于传播功能,主要是因为将公共关系部归属于()。
公共关系学网上形考作业一参考答案

2.?? 公众与组织之间不一定存在着相互影响和相互作用。(X)
3.??公共关系是一门综合性的应用科学。(√)
4.??爱德华·伯尼斯出版了第一本公共关系著作《公众舆论之形成》。(√)
5.??公共关系完全是为组织营造生存、发展环境服务的。(X)
二、多项选择题(共?10?道试题,共?30?分。每小题至少有两个或两个以上选项是正确的,多选少选均不得分)
1.??公共关系部的主要特点是(?BCE )。
2.??公共关系人员的品德应该包括以下几个方面的内容(ABCDE? )。
3.??员工的物质需求包括(ABDE? )。
4.??公共关系部在组织中的决策参谋地位,主要是由以下方面的职能决定的(?ACDE )。
8.??辐射式传播的特点就是便于集中领导,信息传递速度快、失真少。但是,在这种人际关系网络中,成员之间联系较少。(√)
9.??在市场经济条件下,独此一家别无分店是客观现实,故“独香不怕巷子深”。 (X)
10.??狭义的人际传播,可以包括人类的一切信息交流活动。(X)
11.??界点是谈判者制定价格政策的出发点,也是全部谈判的价值基础。(X)
。
9.??(?C?? )是公关的专职高级工作者,为专业的公关咨询公司工作。
10.??公共关系为市场销售服务的功能,首先集中体现在(?B? ),它不是直接去推销产品或服务,而是配合运用各种传播沟通的方法,疏通渠道,理顺关系,为产品或服务的销售营造一个良好的环境。
1.??企业的标记有很多,但最重要的两个是(AD? )。
2.??公共关系产生的社会条件是(ABCD? )。
3.??把求真务实的原则贯彻到调查工作中应做到(ABCD? )。
国开电大公共关系学形考任务1参考答案

B.内部公众信息
C.竞争对手信息
D.所有与组织形象和声誉相关的信息
【答案】:所有与组织形象和声誉相关的信息
题目34.树立交往合作的观念,提高社交能力属于公共关系的( )功能。
A.优化环境
B.提高素质
C.塑造形象
D.协调关系
【答案】:提高素质
题目35.设置公共关系部是现代组织发展的必然趋势。但任何一个组织在设置公共关系部时,至少要考虑以下原则( )。
A.公正无私
B.开朗、有耐心、能宽容
C.实事求是
D.创新能力
【答案】:开朗、有耐心、能宽容
题目31.公共关系观念是指( )。
A.人们在公共关系实践中形成的影响人们思想和行为倾向的深层的思想意识,是人们对公共关系活动的一种自觉的认识和理解。
B.一个组织所处的社会关系和社会舆论的状态,即这个组织在公众心目中的现实形象。
对
错
【答案】:对
题目10.一般认为,公共关系的人才培养,就是培养专才式的公共关系人才。
对
错
【答案】:错
题目11.公众与组织之间不一定存在着相互影响和相互作用的关系。
对
错
【答案】:错
题目12.内部公众主要指组织的员工,还包括组织的股东和员工家属。
对
错
【答案】:对
题目13.边缘公众指与组织虽有关系,但联系较少、影响较小的一类公众,其重要性最小。
A.外部公众关系
B.顾客公众关系
C.媒介公众关系
D.内部公众关系
【答案】:内部公众关系
题目29.在部门所属型的公共关系部中,把公共关系职能定位于传播功能,主要是因为将公共关系部归属于( )。
A.销售部门
《公共关系学》形成性考核作业答案

《公共关系学》形考作业一答案一、名词解释:1、公共关系P52、公共关系观念P63、揭丑运动P354、爱德华、伯尼斯P395、全员公关P91二、判断题:1、对2、对3、错(不包含应为包含“五W”)4、错(一改为三)5、错(商品经济只是其中条件之一,还有三个条件)6、对7、对8、对9、对10、错(还包括通才式)三、单项选择题1、A2、B3、C4、B5、C6A7、D8、D9、B10、D四、多项选择题:1、ABCDE2、ABCDE3、ABE4、ABCDE5、BCD6、BC7、AD8、ABCD9、ABCD10、ABC11、ACDE12AD13、BCE14、ADE15、ABCDE五、问答题1、P12----132、P32-----403、P125-----129六、案例分析:1、消费者应该通过协调、消协、法律等形式维护自己的权利。
2、商家没有真赢。
形象、信誉受到影响。
启示:消费者应该通过正常渠道维护自己的利益;商家应该以顾客为上帝,注重商家的信誉和形象(展开)。
《公共关系学》形考作业2答案一、名词解释1、交际型公关:以人际交往为主,目的是通过人与人的直接接触,为组织广结良缘,建立起社会关系网络,创造良好的发展环境。
2、进攻型公关:是指社会组织与环境发生某种冲突、磨擦的时候,为了摆脱被动局面,开创新的局面,采取的出奇制胜、以攻为守的策略。
组织要抓住有利时机和有利条件,迅速调整组织自身的政策和行为,改变对原环境的过分依赖,以便争取主动,力争创造一种新的环境,使组织不致受到损害。
3、媒介关系:叫做新闻界关系,是指组织与新闻传播机构(包括报社、杂志社、广播电台、电视台及各种网站)以及新闻界人士(包括记者、编辑)等等的关系。
这种关系含有双重人格关系:其一,大众传播是社会组织与其他公众信息沟通的“中介”环节;其二,大众传播本身也是社会组织的目标公众。
保持与媒体的良好关系为公共关系的重要内容。
4、新闻发布会:又称记者招待会,是一个组织集中发布新闻、扩大社会影响、搞好媒介关系的一种重要方法。
公共关系学形考一答案

公共关系学形考1答案一、判断正误1、公共关系是一门综合性的应用科学。
选择一项:错2、公共关系特指组织与公众之间的传播沟通关系。
选择一项:错3、美国学者香农提出了双向循环的传播模式。
选择一项:对4、艾维・李创办世界上第一家宣传事务顾问所。
选择一项:对5、在公共关系学里,公众与“大众”、“群众”是没有区别的。
选择一项:对6、公共关系90%靠自己做得好,10%靠宣传。
选择一项:7、在比较发达的商品经济社会里,公众的消费行为主要是由消费心理支配的。
选择一项:对错8、公共关系完全是为组织营造生存、发展环境服务的。
选择一项:对错9、公共关系部是贯彻组织公共关系思想、实现公共关系目标的专业性机构。
选择一项: 对错10、一般认为,公共关系的人才培养,就是培养专才式的公共关系人才。
选择一项:对错11、公众与组织之间不一定存在着相互影响和相互作用的关系。
选择一项:对错12、内部公众主要指组织的员工,还包括组织的股东和员工家属。
选择一项:对错13、边缘公众指与组织虽有关系,但联系较少、影响较小的一类公众,其重要性最小。
选择一项:对错14、商鞅因“言必信,行必果”,在民众心目中树立了威信,这可以看成是一次成功的公关策划,在历史上被称为“徙木立信”。
选择一项:对错15、爱德华・伯尼斯出版了第一本公共关系著作《有效的公共关系》。
选择一项:16、有了发达的商品经济就会产生发达的公共关系。
选择一项:对17、组织形象需要传播推广。
其中90%靠组织自己做得好,10%靠宣传。
选择一项:对错18、公共关系人员的素质应该是性格、品德、智慧、教育和经验的组合,同时还应有组织领导能力、表达能力、社交能力、专业技术能力等基本技能。
错19、管理形象主要指组织的机构设置、人事安排、工作程序、办公环境等有关组织体系的形象问题。
选择一项:对错20、引进西方的经验就可以推动中国公共关系事业的发展。
选择一项:对错二、单项选择题21、公共关系可直接称为()。
公共关系学网上形考作业一参考答案(Online exam for public relations)

公共关系学网上形考作业一参考答案(Online exam for publicrelations)Online exam for public relationsFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.. How does the organization connect with the public (B?).2.. The starting point for the organization of public relations activities should be (A).3.. In 1906, the famous document of Ai Wei Li Fabiao was (B??).4.. The father of public relations is (B).5.? Public relations English is (A???).6.. Setting up the concept of communication and cooperation and improving social ability belongs to public relations (B?).7.?? in 1952, Cutlip and Vincent has published authoritative public relations work is (C?).8.. The International Institute for public relations was established in London (D??).9.. Is the democratic participation law used for coordination (D?).10.. Using the news media to expose the phenomenon of "fooling the public" by monopoly enterprises, formed the famous C in modern American history.11.. The essence of modern public relations communication is the information between the organization and the public. (A,?).12.. The basis of organizational image is (D).13.. Does the company design a unique style of factory name and brand name in A?.14. public relations may be referred directly to (A).15.. The basis for organizing public relations activities is (C?).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., there are many signs of enterprises, but the two most important ones are (AD)?.2.. What is the social condition of public relations (ABCD?).3.. Should the principle of seeking truth and truth be carried out in the investigation work (ABCD?).4.. The basic elements of public relations include (AB, E).5.. The form of writing that reflects the organizational philosophy is (ABC?).6.. In the process of the development of public relations thought, the representative thinkers are (BCD).7.. Since 1980s, the famous American public relations companies, which have set up branch offices or representative offices in China successively (BC)?.8.. Ai Weili's idea of public relations puts forward the two principle (AD?).9., the concept of public relations is mainly (ABCDE?).10.. It is generally believed that public relations can be (ABCDE).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., with developed commodity economy, there will be developed public relations. (X)2.. There is not necessarily mutual influence and interaction between the public and the organization. (X)3.. Public relations is a comprehensive applied science. (V)4.. Edward Bernice published the first public relations book, the formation of public opinion. (V)5.. Public relations are entirely for the organization to create a survival and development environment. (X)6.? Public relations, 90% by their own right, 10% by propaganda. (V)7.. China's public relations cause was developed after the reform and opening up. (V)8., the introduction of western experience can promote the development of China's public relations. (X)9.. Public relations is a specialized theoretical science. (X)10.. Ivy Lee founded the world's first propaganda advisory office. (X)11.. Product image is the foundation of the whole organization image. (V)12.. Public relations communication model is designed according to the principle of feedback model in the process of communication, but it does not include the basic elements of the "five W" model. (X)13. public relations refers to the communication and communication between organizations and the public. (V)14.. In the more developed commodity economy society, the consumption behavior of the public is dominated by consumer psychology. (V)15. in the early days of enterprise, the focus of propaganda work was to win the public's good impression on the organization. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points.Every day at least one option is the right choice, the election did not score less.)1) in this case, Singapore Airlines uses the (C) PR model.2) in the case, the new wing airlines also adopted (A) activities, so that public relations consciousness into each employee's mind, embodied in each employee's actions, run through the company's every activity.Public relations online exam two referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? Construction pr mainly applies to organizational development (A??).2.. Compared with the Department of public relations, one ofthe strengths of the public relations companies is (D).3.. What should be the personality traits of an excellent public relations officer (A??).4.? High reputation, low reputation, which belongs to the public relations status (B).5.? (C) directly affects the organization or other aspects of the enterprise, such as employee family relations, local customer relations, etc..6.. In the Department of public relations under the Department, the public relations function is located in the communication function, mainly because the public relations department belongs to (B).7.. Self communication with others and individuals to individuals (B??).8.. In order to prevent public feeling of boredom and resentment, public relations personnel must maintain information. (D??).9.? (C?) is a full-time public relations worker who works fora professional public relations consulting firm.10.?? public relations marketing services, first embodied in the (? B?), it is not directly to sell products or services, but with the use of various communication methods, dredge channels, rationalize the relationship, for the sale of products or services to create a good environment.11.? The public relations department is a service oriented, higher level of indirect (D??)?.12.. The important way for organizations to communicate with the public is to use (D).13.. When analyzing the actual distance between the self-image and the actual image of an organization (D?).14.? (B) is the most socially authoritative object of all communication objects.15.? (A) is the most sensitive and important part of the PR task.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1.. The main feature of the Department of public relations is (BCE).2., the quality of public relations personnel should include the following aspects (ABCDE?).3.. The material requirements of employees include (ABDE?).4.. The position of the decision staff of the public relations department in the organization is mainly determined by the following functions (ACDE).5.. The communication channel dichotomy consists of (CD?).6.. The method of assessing the effectiveness of public relations is (ABCD).7.. What are the characteristics of community relations (BCD?).8.. Public role psychology, including (ABCD), etc..9.. The three link of organizational image analysis is (ABD?).10.. Social environment causes psychological change with the following characteristics (ABC?).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., service-oriented model, to provide a variety of affordable services based work, the purpose is to take practical action to win public praise, and establish a good image of the organization. (V)2.. The self expectation image of an organization is the social image of an organization's self wish. (V)3.. Government relations are a kind of relationship that social organizations can avoid. (X)4., it is generally believed that the cultivation of public relations personnel is to train talented personnel in publicrelations. (X)5.?? PR to try to use neutral terms, to become the most advanced countries with amiable and easy of approach. (V)6.. The open questionnaire is characterized by relatively standardized answers and convenient public answers. The results are easy to quantitative analysis. (X)7.? Generally speaking,There is only one reason for the change of public psychology, that is, objective reasons. (X)8.. Employees are the most important internal public, good staff relations, can cultivate the identity and sense of belonging of the members of the organization, forming the centripetal force and cohesion of the organization. (V)9., employee relations, shareholder relations, consumer relations, government relations is the most basic goal of corporate public relations work, the public. (V)10.. The public relations department is a professional organization which implements the concept of public relations and achieves the goal of public relations. (V)11.. Enterprises can play the role of education, guidance and organization of consumers, and together with consumers, they can design and beautify their lives. (V)12.. The quality of public relations personnel should be a combination of character, morality, wisdom, education and experience. (X)13.. In public relations surveys, random sampling is a good way to prepare for a high rate of time, effort and money. (X)14., the technical role of the public relations departments engaged in special technical business staff, they are the most common, the most grass-roots public relations staff. (X)15., the advantage of the Department of public relations is often the inadequacy of the public relations companies, and vice versa. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1).? this case illustrates the enterprise public relations in (), which set a specific location for their products in the minds of potential consumers, this position is only for their own exclusive products and other similar products can not have.(B)2) this case illustrates that enterprises must pay attention to the investigation and study, and find out the trend of consumer demand for products, so that they can help enterprises win the market. (D)Public relations online exam three referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.. An exhibition enables organizations to find themselves, promote themselves, and enhance effectiveness. It is (D).2.? The average range of concessions is also called (D?).3., the targeted mass media is (B).4.. What do people in their minds not want to disclose to others? (C?).5.. Members of the organization are equal in status and have extensive contacts with each other, but there is no communication network of Central People (C).6.. Sponsorship activities refer to social organizations who contribute or contribute to certain social activities or D in the form of unpaid contributions.7., the final line of defence between the two sides of the negotiations is (B?).8.. Put the key facts and main conclusions in the front of the article, and then arrange the events according to the importance of the facts. (A).9.. In general, the organization conducts celebrations everyyear (C?).10.. To seriously understand the situation of the victims, to take the corresponding responsibility realistically and sincerely apologize (B?).11.? What is the larger choice of readers? (C?).12., the third stage of public relations negotiations is (C).13.. Organizations, in their own name and in society, are the first to initiate some kind of activity, and to promote some progressive new idea is (C).14.? Without space restriction, the most widely spread mass media is (C??).15.. Open organizational activities (D).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less.)1.. Taboos in interpersonal communication include (ABCDE?).2.. The less documented mass media is (AE).3.? From the nature of the exhibition, there are (AE?).4.. What is the difference between public relations advertisingand commodity advertising? (ACDE?).5.? Celebrations are usually in the form of (ABCDE).6., the characteristics of crisis events have (ACE?).7.. The end of the speech form includes (ABCDE).8.? From the style of speaking?,The usual opening remarks are ((ACDE)).9.. Television's disadvantages as a mass media include (ABCE?).10.. An outstanding conference chair should have the following qualities (ABC).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., some meetings failed because the people who requested them were not invited and should not be invited. (V)2.. Long-term public relations activities are suitable for the use of electronic media. Short term activities are suitable for printing media. (X)3.. Memory is the ratio of the number of impressions to advertising to the number of people who come into contact with the advertising media. (X)4.. Organize advertising to positively promote the organization's own situation. (V)5.. Open organizations weave the public's understanding of the work of the organization, but do not make it known to the public. (V)6., public relations, advertising and commercial advertising are paid promotional activities. (V)7.. Compared with interpersonal communication and organizational communication, the information of mass communication is no longer confidential. (V)8.. Radiation propagation is characterized by easy centralized leadership, fast information transmission and less distortion. But in this network, there is less contact among members. (V)9.?? under the condition of market economy, only no branch is the objective reality, so sweet "alone are not afraid of deep alley". (X)10.. Interpersonal communication in narrow sense can include all the information communication activities of human beings. (X)11., the boundary point is the starting point for negotiators to formulate price policy, and also the value basis of all negotiations. (X)12., the emotional influence of interpersonal communication isoften more than the mass media, mainly due to the speaker's expression and eyes. (V)13.. Sponsorship of social welfare projects has created a social environment for the improvement of the economic efficiency of enterprises, so the sponsorship activities are aimed at improving economic efficiency. (X)14.. Persuasion, in essence, is the change of the original beliefs, attitudes, positions and actions of the public, which is relatively easy in a democratic and rule of law society. (X)15.?? at the beginning of June 1996, poisoning incident happened in Belgium Coca-Cola, a public relations crisis, and crisis public relations. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) this case demonstrates the practical application of (B) in public relations activities.2) generally speaking, planning newsworthy events has the function of (ABCD).Public relations online exam four referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? The most basic principle of public relations etiquette isB.2.. A visual code consisting of purely geometric points, lines, planes, and bodies (B?).3.. The acronym for organizational behavior identification system is C.4.? Enterprise mission belongs to the organization concept identification system (D?).5.? Sitting on a lower chair or sofa, it is better for ladies to adopt (B) sitting posture.6.. The theoretical basis and premise of relationship marketing is (C?).7., according to the social division of labor and its own conditions, enterprises are ready to play a role in society and assume the role belongs to (D??).8.?? when the major social problems occur, and the relevant public organizations, groups or individuals to communicate face to face, listen to public opinion, answer the public problem, explain the government position, for public understanding and support to government relations in (C?).9.. In the field of public relations work in China, it is generally not necessary to raise awareness. (B??).10.? Good? (A) is the starting point of all public relations activities, is necessary for all social occasions "pass"".11.. Public relations etiquette, as a skill (B), is the understanding and ritual that public relations people must follow in social interaction.12.? At the top of the entire CI system is (A).ThirteenUsing the market leaders to publicize the gaps left by the public mind, and quickly add up, and thus occupy an important position in the business strategy is (C?).14.?? people see the enterprise product advertising, brand name, logo, standard word and color, you can think of the enterprise wholeheartedly for customer service spirit, improving work style, excellent product quality, which belongs to the enterprise CS strategy (D???).15.?? etiquette, in person, in the organization, in the society, can the (C?), image and atmosphere has improved, improve and promote excellence.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., public relations can be adopted in the dissemination of corporate brand names, the "three" strategy, specifically (ACD).2.? Brand names are trademarks of enterprises, which contain products (ABDE??).3., respect for the principles of the public is embodied in (BCD).4.. Organize the functions of the CI system, including (ABCDE?).5., public relations personnel should attach great importance to their clothes and instruments, and regard it as one of the essential qualities of public relations personnel. The requirements for team PR staff are (BCD??).6.?? in formal meetings, celebrations, meetings, negotiation, seated on the very particular. The main seating Etiquette (ABC?) principle.7.? The source of the CI design first appeared in (CE?).8.. Government public relations gathering information includes (ABCD?).9.. The basic elements of an organization's visual identity system include (ABCDE?).10.. The principle of identity difference in public relationsactivities, including ABD.Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1.. Comprehensive evaluation of public relations etiquette in public relations activities is "pass" and "cornerstone."". (X)2., in the process of social interaction, it is unnecessary to consider the principle of reciprocity in terms of identity, number of people, reception specifications and so on. (X)3., public relations in the enterprise marketing role, first of all reflected in the enterprise brand strategy positioning and communication. (V)4., "noble family" strategy is to use some product image to enhance the overall image of the enterprise. (X)5.? The French don't like giving presents when they meet for the first time. (V)6.. In the whole enterprise identification system, behavior recognition should be a static extension of concept recognition. (X)7.? Japanese people generally love, light ceremony. (X)8.. In the modern enterprise management idea, the customer is God, but the staff is not a slave. (V)9.? Business strategy is the highest guiding principle that enterprises follow when conducting business activities. He points out the general direction for enterprises. (X)10.? CI design, once imported, can not be changed. (X)11.? CI is a symbol and symbol of information transmission, not the corporate image and the shape itself. (V)12.. The deficiency of figurative codes is that their extension and extension are obviously limited, and the meaning contained in them is limited. (V)13.. Integrated marketing communication means optimizing all the media resources that can be used. (V)14.. Americans love giving presents. (X)15.. Compared with enterprises, the outstanding characteristics of business groups are non profitable, so they do not have economic function at all. (X)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) the PR crisis reflected in the case belongs to (C).2) by this case, do you think we have shortcomings in solving this crisis (ABCD)?.* [ jimisoft:未注册的软件只转换部分文件!阅读有助于了解如何登记。
国开电大《公共关系学》形考任务1答案

国开电大《公共关系学》形考任务1答案题目如为随机抽题请用CTRL+F来搜索试题形考任务一组织公共关系活动的出发点应当是()。
正确答案是:从事实出发当几项新闻事实处于同等重要的地位时,一般采用()。
正确答案是:并列结构良好的()是一切公关活动的起点,是一切社交场合所必备的通行证。
正确答案是:个人礼仪反映组织社会影响大小的客观指标是()。
正确答案是:知名度()是公关工作对象中最敏感、最重要的一部分。
正确答案是:媒介公众公众从对象的某些特征推及对象的整体,从而产生"以偏概全"的心理现象是()。
正确答案是:晕轮效应把重点事实和主要结论放在文章的最前边,然后按事实的重要性排列事件是()。
正确答案是:倒金字塔结构读者选择的余地比较大是()。
正确答案是:报纸的优点公共关系可直接称为()。
正确答案是:公众关系现代公共关系传播的本质是组织与公众之间信息的()。
正确答案是:双向交流在比较发达的商品经济社会,公众的消费主要是由消费心理支配的。
正确答案是:“对”。
组织的任何一次对外开放活动都应确定一个主题,即通过这次活动让对象公众留下怎样的印象,取得了什么效果,达到什么目的。
正确答案是:“对”。
人际传播的情感影响力往往要超过大众传播,主要得力于说话人的表情和目光。
正确答案是:“对”。
公共关系90%靠自己做得对,10%靠宣传。
正确答案是:“对”。
员工是组织最重要的内部公众,良好的员工关系,可培养组织成员的认同感和归属感,形成组织的向心力和凝聚力。
正确答案是:“对”。
与人际传播、组织传播相比,大众传播的信息不再具有保密性。
正确答案是:“对”。
公关广告和商品广告都属于付费的宣传活动。
正确答案是:“对”。
在市场经济条件下,树立组织信誉已成为公共关系的重要任务之一。
正确答案是:“对”。
公共关系有一条重要的原则就是从内部做起。
正确答案是:“对”。
服务型模式以提供各种优惠的服务工作为主,目的是以实际行动获得社会公众的好评,树立组织的良好形象。
国开公共关系学形考任务1答案

国开00504-公共关系学-任务1参考答案题目1:公共关系是一门综合性的应用科学。
参考答案:对题目2:公共关系特指组织与公众之间的传播沟通关系。
参考答案:对题目3:美国学者香农提出了双向循环的传播模式。
参考答案:错题目4:艾维•李创办世界上第一家宣传事务顾问所。
参考答案:错题目5:在公共关系学里,公众与“大众”、“群众”是没有区别的。
参考答案:错题目6:公共关系90%靠自己做得好,10%靠宣传。
参考答案:对题目7:在比较发达的商品经济社会里,公众的消费行为主要是由消费心理支配的。
参考答案:对题目8:公共关系完全是为组织营造生存、发展环境服务的。
参考答案:错题目9:公共关系部是贯彻组织公共关系思想、实现公共关系目标的专业性机构。
参考答案:对题目10:一般认为,公共关系的人才培养,就是培养专才式的公共关系人才。
参考答案:错题目11:公众与组织之间不一定存在着相互影响和相互作用的关系。
参考答案:错题目12:内部公众主要指组织的员工,还包括组织的股东和员工家属。
参考答案:对题目13:边缘公众指与组织虽有关系,但联系较少、影响较小的一类公众,其重要性最小。
参考答案:对题目14:商鞅因“言必信,行必果”,在民众心目中树立了威信,这可以看成是一次成功的公关策划,在历史上被称为“徙木立信”。
参考答案:对题目15:爱德华•伯尼斯出版了第一本公共关系著作《有效的公共关系》。
参考答案:错题目16:有了发达的商品经济就会产生发达的公共关系。
参考答案:错题目17:组织形象需要传播推广。
其中90%靠组织自己做得好,10%靠宣传。
参考答案:对题目18:公共关系人员的素质应该是性格、品德、智慧、教育和经验的组合,同时还应有组织领导能力、表达能力、社交能力、专业技术能力等基本技能。
参考答案:对题目19:管理形象主要指组织的机构设置、人事安排、工作程序、办公环境等有关组织体系的形象问题。
参考答案:错题目20:引进西方的经验就可以推动中国公共关系事业的发展。
国开《公共关系学》形考一至形考四答案

一、单项选择题(每小题2分,请在给出的选项中,选出最符合题目要求的一项。
)1. 公共关系可直接称为(A)。
【A.】公众关系【B.】人际关系【C.】人群关系【D.】社区关系2.在本教材中,我们给出一个简洁的公共关系定义是(D)。
【A.】通过宣传与一般公众建立的关系,社会组织向其公众报告它的活动、政策等情况,企图建立有利的公众舆论的职能。
【B.】公共关系是一种管理哲学,在所有的决策和行动上,都以公众的利益为前提。
【C.】公共关系是以相互满意的双向传播为基础,以好名声和负责任的行为影响舆论的有计划的努力。
【D.】公共关系是一门管理科学,主要通过组织与公众之间的双向传播,协调关系、处理危机、塑造形象,在满足公众利益的基础上求得组织自身的发展。
3.公共关系观念是指(A)。
【A.】人们在公共关系实践中形成的影响人们思想和行为倾向的深层的思想意识,是人们对公共关系活动的一种自觉的认识和理解。
【B.】一个组织所处的社会关系和社会舆论的状态,即这个组织在公众心目中的现实形象。
【C.】一个组织为创造良好的社会环境,争取公众舆论支持而采取的政策、行动和活动。
【D.】表现为重视公众的利益,将公众的意愿作为决策和行动的根据,将满足公众的要求作为重要的经营方针和管理政策意识。
4.在公共关系发展史上,发生了“海斯事件”,事件制造人——巴纳姆是个骗子,他的宣传信条是(D)。
【A.】提高透明度【B.】向公众说真话【C.】投公众所好【D.】凡宣传皆是好事5.利用新闻媒介揭露垄断企业“愚弄公众”的现象,形成了美国近代史上著名的(B)。
【A.】报刊宣传运动【B.】揭丑运动【C.】民主政治运动【D.】便士报6.1923年出版的被称为公共关系理论发展史的“第一个里程碑”的专著是(B)。
【A.】《公共关系学》【B.】《公众舆论之形成》【C.】《有效的公共关系》【D.】《舆论》7.21世纪,人类已经进入了以“知识经济”为特征的新经济时代。
公共关系人员进行公众心理的调查、分析预测与咨询等活动,属于公共关系职责的(C)。
公共关系学形考任务一答案【最新】

公共关系学形考任务一答案一、判断正误并更正(每小题2分,共16分)1、公共关系是一门综合性的应用科学。
(√)2、公共关系特指组织与公众之间的传播沟通关系。
(√)3、美国学者香农提出了双向循环的传播模式(×)4. 艾维·李创办世界上第一家宣传事务顾问所×5.有了发达的商品经济就会产生发达的公共关系。
(×)6.公共关系90%靠自己做得对,10%靠宣传。
( √7.在比较发达的商品经济社会,公众的消费主要是由消费心理支配的。
(√)8.公共关系完全是为组织营造生存、发展环境服务的(×) 9.公共关系部是贯彻组织公共关系思想、实现公共关系目标的专业性机构。
√。
(√)10.一般认为,公共关系的人才培养,就是培养专才式的公共关系人才。
(×)三、单项选择题(每小题2分,共20分)1.公共关系可直接称为( A )。
A.公众关系B.人际关系C.人群关系D.社区关系2.组织与公众联结的方式是( B )。
A.大众传播B.传播沟通C.人际沟通D.舆论宣传3.组织开展公共关系活动的基础是( C )。
A.公共关系意识B.公共关系观念C.公共关系状态D.公共关系策划,4.被誉为公共关系之父的是( B )。
A.巴纳姆B.艾维.李C.伯尼斯D.卡特里普5.1952年,卡特里普和森特出版了权威的公共关系学著作是( C )。
A.《公众舆论的形成》B.《公共关系学》C.《有效的公共关系》D.《原则宣言》6.组织公共关系活动的出发点应当是( A )。
A.从事实出发B.从理想出发C.从利益出发D.从专家意见出发7.组织形象的基础是( D )。
A.员工形象B.管理形象C.机构形象D.产品形象8.民主参与法是用来协调( D )A.外部公众关系B.顾客公众关系C.媒介公众关系D.内部公众关系9.在部门所属型的公共关系部中,把公共关系职能定位于传播功能,主要是因为将公共关系部归属于( B )。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
一、判断正误(每小题2分,共40分)
题目1
题干
公共关系是一门综合性的应用科学。
题目2
题干
公共关系特指组织与公众之间的传播沟通关系。
题目3
题干
美国学者香农提出了双向循环的传播模式。
题目4
题干
艾维·李创办世界上第一家宣传事务顾问所。
题目5
题干
在公共关系学里,公众与“大众”、“群众”是没有区别的。
题目6
题干
公共关系90%靠自己做得好,10%靠宣传。
题目7
题干
在比较发达的商品经济社会里,公众的消费行为主要是由消费心理支配
的。
题目8
题干
公共关系完全是为组织营造生存、发展环境服务的。
题目9
题干
公共关系部是贯彻组织公共关系思想、实现公共关系目标的专业性机构。
题目10
题干
一般认为,公共关系的人才培养,就是培养专才式的公共关系人才。
题目11
题干
公众与组织之间不一定存在着相互影响和相互作用的关系。
题目12
题干
内部公众主要指组织的员工,还包括组织的股东和员工家属。
题目13
题干
边缘公众指与组织虽有关系,但联系较少、影响较小的一类公众,其重
要性最小。
题目14
题干
商鞅因“言必信,行必果”,在民众心目中树立了威信,这可以看成是一
次成功的公关策划,在历史上被称为“徙木立信”。
题目15
题干
爱德华·伯尼斯出版了第一本公共关系著作《有效的公共关系》。
题目16
题干
有了发达的商品经济就会产生发达的公共关系。
题目17
题干
组织形象需要传播推广。
其中90%靠组织自己做得好,10%靠宣传。
题目18
题干
公共关系人员的素质应该是性格、品德、智慧、教育和经验的组合,同
时还应有组织领导能力、表达能力、社交能力、专业技术能力等基本技
能。
题目19
题干
管理形象主要指组织的机构设置、人事安排、工作程序、办公环境等有
关组织体系的形象问题。
选择一项:
错
题目20
题干
引进西方的经验就可以推动中国公共关系事业的发展。
选择一项:
错
标记题目
信息文本
二、单项选择题(每小题2分,共30分)
题目21
题干
公共关系可直接称为()。
选择一项:
A. 公众关系
题目22
题干
组织与公众联结的方式是()。
题目23
题干
组织开展公共关系活动的基础是()。
题目24
题干
被誉为公共关系之父的是()。
题目25
题干
1952年,卡特里普和森特出版了权威性的公共关系学著作()。
题目26
题干
组织公共关系活动的出发点应当是()。
题目27
题干
组织形象的基础是()。
题目28
题干
民主参与法是用来协调()的。
题目29
题干
在部门所属型的公共关系部中,把公共关系职能定位于传播功能,主要
是因为将公共关系部归属于()。
题目30
题干
优秀的公共关系部人员在性格上应具备的特征是()。
题目31
题干
公共关系观念是指()。
题目32
题干
近代公共关系萌芽于美国,根据卡特里普《有效的公共关系》一书介绍,
近代公共关系的萌芽出现在19世纪30年代,以美国的()为标志。
你的回答不正确
题目33
题干
收集信息是公关部门的一项重要的职能。
公共关系作为组织的“耳目”应
该收集()。
题目34
题干
树立交往合作的观念,提高社交能力属于公共关系的()功能。
题目35
题干
设置公共关系部是现代组织发展的必然趋势。
但任何一个组织在设置公
共关系部时,至少要考虑以下原则()。
三、多项选择题(每小题2分,共30分)
题目36
题干
人们普遍认为公共关系可以是()。
题目37
题干
公共关系观念主要有()。
题目38
题干
公共关系的基本要素包括()。
题目39
题干
公共关系涉及的学科有()。
题目40
题干
公共关系思想在发展过程中,最有代表性的人物分别是()。
题目41
题干
从20世纪80年代开始,相继在中国设立分公司或代表机构的美国著名
的公共关系公司是:()。
题目42
题干
艾维·李的公共关系思想提出的原则是()。
选择一项或多项:
题目43
题干
现代公共关系产生的社会条件是()。
题目44
题干
公共关系公司在工作中应自觉遵守的原则有()。
题目45
题干
公共关系部在组织中的决策参谋地位,主要是由以下方面的职能决定的
( )。
题目46
题干
公共关系工作对象统称为公众,其特定含义是:与一个社会组织发生直
接或间接关系,对该组织的生存和发展具有现实的或潜在影响力的()。
题目47
题干
根据公众对组织的态度,我们可以把公众划分为()。
题目48
题干
公共关系是组织管理中的一个重要环节,为了实现公共关系的管理目标,
需要做好许多具体工作,即()。
这些工作,就是公共关系的职责。
题目49
题干
反映组织经营理念的文字形式有()。
题目50
题干
公共关系的功能指在组织管理的过程中,实施了公共关系的各项职责以
后,应该产生的管理效益。
公共关系的功能包括()。