商务英语课程教案doc资料
大学商务英语教案
大学商务英语教案一、教案简介本教案旨在通过商务英语的学习，使学生掌握基本的商务知识、提高商务英语听说读写能力，并能够运用英语进行日常商务沟通。
本课程适用于大学本科阶段商务英语专业或非英语专业的学生。
二、教学目标1. 知识目标：使学生掌握商务活动中的基本概念、流程和常用表达方式。
2. 技能目标：提高学生的商务英语听说读写能力，使其能够在商务场合中进行有效沟通。
3. 情感目标：培养学生的跨文化交际意识，提高其商务英语实际应用能力。
三、教学内容本章主要介绍商务活动中的基本概念、流程和常用表达方式。
包括：1. 商务活动的基本概念：如公司、市场、营销、财务等。
2. 商务活动的流程：如商务会议、商务谈判、商务合同签订等。
3. 商务英语常用表达：如商务邮件、商务报告、商务演讲等。
四、教学方法1. 讲授法：讲解商务英语的基本概念、流程和常用表达。
2. 互动教学法：通过小组讨论、角色扮演等方式，提高学生的商务英语实际应用能力。
3. 任务驱动法：设计商务英语实际操作任务，让学生在完成任务的过程中，提高商务英语听说读写能力。
五、教学评估1. 平时成绩：包括课堂表现、小组讨论、作业完成情况等，占总成绩的40%。
2. 期中考试：包括听力、阅读、写作和翻译等，占总成绩的30%。
3. 期末考试：包括商务英语口语表达和商务英语写作，占总成绩的30%。
六、教学活动1. 案例分析：分析具体商务场景的案例，让学生了解商务活动的实际操作过程。
2. 角色扮演：学生分组进行角色扮演，模拟商务活动中的不同角色，如CEO、市场经理、销售代表等。
3. 小组讨论：针对商务话题展开小组讨论，培养学生的团队合作能力和商务英语表达能力。
七、教学资源1. 教材：选用权威的商务英语教材，如《商务英语综合教程》、《商务英语阅读》等。
2. 网络资源：利用互联网资源，如商务英语网站、在线课程、电子书籍等，丰富教学内容。
3. 实物资源：使用商务场景的实物道具，如名片、合同、产品样品等，增强学生的直观感受。
商务英语备课教案模板及范文
一、教案名称商务英语写作课程教案二、教学目标1. 让学生掌握商务英语写作的基本原则和格式。
2. 培养学生撰写商务信函、报告、备忘录等应用文的能力。
3. 提高学生的商务英语沟通能力和专业素养。
三、教学对象商务英语专业本科生或职场商务人士四、教学内容1. 商务英语写作概述2. 商务信函的写作3. 商务报告的写作4. 商务备忘录的写作5. 商务英语写作常见错误及避免五、教学时间8课时六、教学准备1. 教材：《商务英语写作》2. 教学课件3. 商务英语写作范文4. 商务英语写作练习七、教学过程第一课时：商务英语写作概述1. 导入：介绍商务英语写作的重要性及在职场中的应用。
2. 讲解：商务英语写作的基本原则和格式。
3. 举例：分析商务英语写作的范文，让学生了解写作规范。
4. 互动：让学生举例说明商务英语写作在实际工作中的应用场景。
第二课时：商务信函的写作1. 讲解：商务信函的种类、格式及写作技巧。
2. 举例：分析商务信函的范文，让学生掌握写作方法。
3. 练习：让学生根据所学知识，撰写一封商务信函。
第三课时：商务报告的写作1. 讲解：商务报告的种类、格式及写作技巧。
2. 举例：分析商务报告的范文，让学生了解报告写作规范。
3. 练习：让学生根据所学知识，撰写一份商务报告。
第四课时：商务备忘录的写作1. 讲解：商务备忘录的种类、格式及写作技巧。
2. 举例：分析商务备忘录的范文，让学生掌握写作方法。
3. 练习：让学生根据所学知识，撰写一份商务备忘录。
第五课时：商务英语写作常见错误及避免1. 讲解：商务英语写作中常见的错误及避免方法。
2. 举例：分析商务英语写作中的错误，让学生引以为戒。
3. 互动：让学生分享自己在商务英语写作中遇到的问题及解决方法。
第六课时：商务英语写作综合练习1. 练习：让学生结合所学知识，完成一份商务英语写作综合练习。
2. 评讲：教师对学生的练习进行点评，指出优点和不足。
第七课时：课程总结与反馈1. 总结：回顾本课程的主要内容和重点。
《商务英语》授课教案.doc
《商务英语》授课教案《商务英语》授课教案Task AssignmentLearning MaterialsDiscussi on:1・ What information should be included in a product presentation?2. How to make an effective product presentation in a very formal way?ModelA Prospect on Promoting Online Educational Facilities[Dexter 一a teaching consultant, Lucky, Ella and Fiona 一audience from public community]Hello, every on e! Tm Dexter, a teaching con suitant from New Century Teaching Groups ・Based on Shanghai Industry and Commerce Foreign Languages Colleges, our New Century Education and Research Network (NCERN) is offering a completely new form of education for our students, through computers and internet technology. Students are not waiting for formal classes to begin to get information or become knowledgeable about a subject. They are no longer passively learning from the teachers, but acquiring knowledge of their in terest through the network ・ This form of educati on has greatly in spired the student.And here I present you those major functions of our Online Educational and Training Center.If you want to exchange latest information of your majors, you can visit the site of . Maybe you will learn a lot from others there in addition・ China laid・off workers also get a good chanee to improve their level of study. Long-distance education has brought them a bright future ・And through increasing number of students are using the NCERN to acquire the latest information of their majors. The in ternet has become an effective channel between school authority and students・ In that way, our prospect on studying within an online educational facilities becomes into reality.For further information, you can con tact me by email or cell phone ・Dexter@ or139********** respectively.The rest time will be left for Q&A. Any questions for reference?Lucky: Whafs the long-distance education on earth?Dexter:OK! Thafs the question basic of the Basics・ It's a teaching method that enables a teacher to carry out the real-time teaching far away with the help of the network andtelecommunication technology. You can even share the teaching of the professors in our College outside Shanghai. Sound great?Lucky: Of course, thafs nice..・Ella: I have a questio n. For those students who can not study on a fixed schedule, how to meet their teaching semesters and credit courses?Dexter:Well, with online education, our long-distance teaching facilities are just created to suits those students with unfixed studying hours・ It just provides them with enough flexibility. Fiona: How about the communication and interactions between teachers and students? Or how to solve this problem?Dexter:The same as in the classroom, teachers and students can communicate with Ianguages and images promptly. This is called the net school.Fiona: Can I acquire the same degree as the students in the school if I can complete my studies? Dexter:Yes, it can save time and money, so it5s especially appropriate for adult further education ・Ella: Bring me to listen to a lesson next time, and I want to experience the advantages, too. (all laughing)Dexter:Do you want to join us?Ella: I am almost convinced by your remarks・ Haha..・How to Create a Product PresentationOutline of the Product PresentationThe following is a basic outline for a product presentation・ You will note that the maximum number of slides is twenty. Most sales calls allow 30 minutes for the formal presentation, at two minutes a slide, fifteen slides is the appropriate number. It is important to keep your presentation precise otherwise your point will be drowned out in detail・1) Introduction ・ This is normally just a title slide where the speaker introduces themselves, and the point of the product presentation・ This is where you want to hook your audienee and tell them what is in it for them・ If you are not going to be giving the presentation you may want to have a note slide with the point on it. (1-2 slides)2) Agenda ・ An agenda is optional, but provides you with an your opportunity to tell your audience what you are going to cover in your presentation・ It avoids people asking questions early in the presentation about material you will be covering later. (1 slide)3) Company Information ・ This is a way to establish credibility and to make the audience feel comfortable with your company ・ Ways to do this in elude customer lists, high-profile executives or advisors, information on funding (if a private company), awards and major milestones・ Don't spend too much time on this, you don*t want your audienee falling asleep・ In fact, in my more recent presentations I have moved this to the back, after I have the audience's attentio n.4) Positioning ・ Successful products have a unique technology or positioning that sets them apart from other products on the market. You want to introduce this aspect of your product up front to let your audience know how your product is different and why they should listen to the rest of your presentation. Use this as an attention getter. This should be done in terms of the problem that they have and that you are solving with your product. Be sure to present this in terms of your audience and their pain. Performing a positioning exercise prior to building your presentation is very helpful. This part of your presentation must be very crisp and to the point. (1-5 slides)5) Product description ・ Clearly describe your product in terms that your audience will understand・ It may be helpful to have a chart with the product components・ You want to give the audience a frame of referenee for the features and benefits that they are going to see・ You also want them to know how your product fits into their existing environment・ Show how the product in terfaces with other products or systems they may be using ・(1・2 slides)6) Clearly articulated benefits as they relate to your target audience - You can use a features and benefits list or just walk through the features and benefits・ Whatever you do, do not forget the benefits! They may be obvious to you because you live and breath the product, but your audience should have them clearly called out and they must relate to their needs・(1・ 5 slides)7) Examples/successes - At this point in the presentation your audience should be familiar with your product and why it is different and better. In order to drive this point home use examples of how your product is being used and how customers have benefited from the product. (1-3 slides)8) Closing argument - This is your opportunity for a 'call to action*. You want summarize your product presentation, reiterate the point of the presentation, and ask your audience to do something, if that is the point of your presentation・Other Important PointsUse ExamplesUse examples whenever possible・ Examples help to illustrate your points and provide a frame of referenee for those people in your audience that don't already have one・SimplifyKeep slides as simple as possible・ Lots of text on a slide makes it difficult to read and it loses its impact. Make sure the slides will be readable from the back of the room・ If you are not giving the presentation, you may feel compelled to add more text to the slides - provide speaker's notes in stead ・If you are using PowerPoint, don't get carried away with colors and many different transitions・Pick a format and stick with it so that you don't draw attention away from your subject.One of the most effective presentations that I ever saw was done with a single clip art picture in the middle of each slide・ The picture makes a point without drawing attention away from the speaker.Easy-to-Read FontsA san-serif font (a font that does not have the little lines at the top and bottom, as in the headings of this document) is easier to read for bullets on slides・StyleA presentation that uses the default PowerPoint fonts and lots of different primary colors looks like a presentation that was slapped together with little thought Not everyone is a graphic artist, but you can learn some basic principles and apply them to your slides・ Below are a few key points, but be sure to read Robin William's The Non-Designer's Design Book for more tips.Use a presentation template and then use the colors from the template (or ones in the same family) for all charts and graphs・Use alignment carefully・ If your template is left or right aligned, use that alignment throughout the presentation・Remove harsh lines. Powerpoint always puts a dark line around any box that you draw・These lines make the drawings look crude and harsh・ By removing the lines your eye focuses more on the content of the box rather than the boxes themselves・ Additional lines and arrows don't have to be dark either, try making them thicker and lighter so that they don*t drawattention away from the point of the slide・Provide Speaker's NotesIn order to keep the bullets on your slides concise; you may want to consider providing speaker notes to people that may be giving your presentation・ If you do provide speakers notes, keep them short and concise and use bullets to make it easy to read・ Remember that the more text you put on the speaker's notes, the less likely the speaker is to read it before the presentation. I can't tell you how many times I have seen a presentation where the speaker says, 1 think this slide is trying to say...*・ Both the speaker and the marketing group that provides the presentation look bad・If you are using PowerPoint, print the slides with the speaker's notes so that the presenter does not get the notes out of sync with the presentation・Provide HandoutsYou will probably handout copies of the slides・ It is always nice to print the slides in a format where there is room for the audience to take notes・You may want to use handouts in addition to providing copies of the slides・ Often, to keep slides simple, you may compromise the ability for the viewer to use it as a referenee later or you may have charts or back-up information that has too much detail to include in your presentation・ In these cases it may help to include handouts and refer to them during your prese ntation ・Use Themes for Group PresentationsIf there are a group of people presenting it is helpful to use a theme and weave it throughout all the presentations. This provides a sense of cohesiveness to the entire presentation・A good agenda is an important part of group presentations. You want to introduce all the speakers and let the audience know the topic each speaker will be discussing・Mark ConfidentialIf the presentation is confidential, don't forget to mark it confidential. Slides often get copied at customer sites and can easily end up in your competitors' hands.When You are the PresenterPractice your presentation. No one ever has the time to do it, but even if you are used to winging presentations, the following are the benefits of practice:1) Your pitch will be more powerful, polished, and professional2) You are more likely to accomplish your objective3) You look betterThere is nothing worse then watching a presenter bring up a slide and then try to interpret it as if this is the first time they are seeing it. The slides are to support your presentation. I will often give the presentation to a practice audience within the company first before giving it to an external audienee. You will get some great suggestions from people who have a slightly different perspective・ This is especially true if you can give your pitch to a different department. I have found that giving a product presentation to the engineering group will provide some great insights ・ Before you give your presentation to a practice audience, be sure to go over the "Points to Consider** above with your audienee so that they understand your objective, target audience, and that target audience's perspective・Additionally you should add slides that talk specifically to your audience・ Identify the issues and problems that they are dealing with or tell them about how their competition is doing something・Then show them how your product will provide them with a competitive advantage ・Other helpful hints:Use gestures to make things visual and clear.Use an expressive voice to emphasize points and show your enthusiasm for your product.Always stand, even when you are talking to a small audience・ Standing projects more energy ・Use highlights or colors on charts to emphasize an important point. (Though don't over use this, and don't use red unless you want to set off alarms.)Use controversy ・ It is sometimes useful to start your presentation with a con troversial statement to grab your audience, attention.Use metaphors to help with visualization.Make sure you have a smooth verbal transition between slides for a very polished presentation. (This is where the practice really pays off.)。
高校商务英语教案设计模板
课程名称：商务英语课时：2课时教学目标：1. 知识与技能：学生能够掌握商务英语的基本沟通技巧，包括商务信函、电话沟通、会议演讲等。
2. 过程与方法：通过案例分析、角色扮演、小组讨论等方式，提高学生的实际应用能力和团队协作能力。
3. 情感态度与价值观：培养学生对商务英语学习的兴趣，增强跨文化交际意识，树立良好的职业素养。
教学内容：1. 商务信函的基本格式和写作技巧2. 商务电话沟通的礼仪和技巧3. 商务会议演讲的要点和技巧教学重点：1. 商务信函的格式和写作要点2. 商务电话沟通的礼仪和技巧3. 商务会议演讲的结构和要点教学难点：1. 商务信函的语言表达和格式规范2. 商务电话沟通中的应变能力和沟通技巧3. 商务会议演讲的自信和表达流畅性教学过程：一、导入1. 教师简要介绍商务英语的重要性，激发学生的学习兴趣。
2. 通过提问，了解学生对商务英语的了解程度。
二、新课讲授1. 商务信函a. 介绍商务信函的基本格式，如信头、称呼、正文、结束语等。
b. 讲解商务信函的写作技巧，包括语言表达、结构安排等。
c. 分享一些商务信函的范文，让学生分析其特点。
2. 商务电话沟通a. 讲解商务电话沟通的礼仪，如礼貌用语、倾听技巧等。
b. 介绍商务电话沟通的技巧，如快速反应、解决问题等。
c. 通过模拟电话沟通场景，让学生实际操作。
3. 商务会议演讲a. 讲解商务会议演讲的结构，如开场白、主体内容、结束语等。
b. 介绍商务会议演讲的要点，如自信、流畅、有逻辑性等。
c. 通过角色扮演，让学生进行商务会议演讲的模拟。
三、课堂练习1. 学生分组，进行商务信函的写作练习。
2. 学生分组，进行商务电话沟通的模拟练习。
3. 学生分组，进行商务会议演讲的模拟练习。
四、课堂小结1. 教师总结本节课的重点内容，强调商务英语在实际应用中的重要性。
2. 学生分享学习心得，提出疑问。
五、课后作业1. 完成一份商务信函，要求格式规范、语言表达准确。
商务英语教案
商务英语教案教案标题：商务英语教案教案概述：本商务英语教案旨在帮助学生掌握商务领域中的英语交流技巧和专业词汇，提高他们在商务环境中的语言运用能力。
通过本教案的实施，学生将能够有效地进行商务会议、商务谈判、商务信函和商务演讲等相关活动。
教学目标：1. 了解商务英语的基本概念和特点；2. 掌握商务英语中常用的交流技巧和表达方式；3. 学习商务英语中常见的专业词汇和短语；4. 培养学生在商务环境中的语言运用能力；5. 提高学生的听、说、读、写能力。
教学内容和活动：1. 商务英语基础知识a. 商务英语的定义和特点b. 商务英语中的常用交际技巧和礼仪c. 商务英语中常见的文化差异和注意事项2. 商务英语交流技巧a. 商务会议的组织和参与技巧b. 商务谈判的技巧和策略c. 商务信函的写作技巧和格式d. 商务演讲的准备和表达技巧3. 商务英语专业词汇和短语a. 商务英语中常见的行业词汇和术语b. 商务英语中常用的商务短语和表达方式c. 商务英语中的常见缩略语和惯用语4. 语言运用实践活动a. 商务会议模拟演练b. 商务谈判案例分析和角色扮演c. 商务信函写作和修改d. 商务演讲实践和反馈教学方法：1. 教师讲授：通过讲解商务英语基础知识和交流技巧，帮助学生建立起商务英语的概念框架。
2. 小组讨论：组织学生进行小组讨论，分享彼此的商务英语学习心得和经验。
3. 角色扮演：安排学生进行商务会议、商务谈判等实践活动的角色扮演，提升他们的语言运用能力和实践能力。
4. 个人作业：布置商务信函写作和商务演讲准备的个人作业，培养学生的独立思考和表达能力。
教学评估：1. 口头测试：组织学生进行口头测试，测试他们对商务英语基础知识和交流技巧的理解和掌握程度。
2. 书面作业：布置商务信函写作和商务演讲的书面作业，评估学生的语言表达和写作能力。
3. 实践评估：对学生进行商务会议和商务谈判的实践评估，评估他们在实际场景中的语言运用能力和表达效果。
商务英语全册教案.docx
商务英语教案Chapter 1 International Business EnglishL Suggested Teaching PlanStudents will be able to:L understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO);2.master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.economic surplus—profit or the money that remains after all the expenses are paid.2.Portfolio—the list of shares in business owned by a person or a company; holdings in the form ofstocks, bonds or other securities.3. a parent company—holding company.4.turnkey project—a project undertaken by a contractor.5.expropriation—taking away (property) or dispossessing (sb. from an estate, etc.).6- collection — obtaining payment of a debt, e.g. a bill, cheque, etc.7. coiTespondent bank—a bank that has regular business with another bank or company in a distance place(esp. in a foreign country).& insunnice policy—a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9.insurance certificate—a simplified insurance policy.10.weight memo(note) —a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingWarming-up questions1.How much do you know about international business?2.Can you say something about the basic purpose of business activities?3.Do you know what features does international business deal with?Contents1.What is Business?•Traditionally，exchange or trade for things people wanted or needed•Technically, the production, distribution, and sale of goods and service for a profit•The primary goal of business activities is creating profit or economic surplus2.What is International Business?•As a field of management training, it deals with the special features of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.•The international business field encompasses international transactions in commodities, internationaltransfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises — an enterprise based in one country and operating in one or more other countries_ and the full methods open to such enterprises for doing business internationally.3.The Scope of International Business Activities•Physical goods—products from mining, petroleum, agriculture and manufacturing activities •Transactions in service —construction, hotel, tourism, business consulting, and retailing and wholesaling, transportation•Financial areas — commercial and investment banking, securities, and insurance •Communication media—radio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies.•* foreign direct investment — investment that give the investor effective control and are accompanied by managerial participation.*portfolio(有彳介证券)investment— for the sake of obtaining investment income or capital gains rather than entrepreneurial income.^different ways of financing in foreign direct investment— not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.*direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4.International Risk•Include financial, political, regulatory, and tax risks•Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries, and divergent interest rates-•PoHtical risks include the risk of expropriation and other adversary national policies. •regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the application of antitrust law.•In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5・ On International Business Law•The movement of people ______ v isa, work permit, employment agreement, and employment termination clauses•The movement of goods ____ tax, antitrust, packaging and advertising•Transfers of information ___ pate nt and trademark•Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and multilateral and bilateral treaties between the home and host statesmercial Credit•Credit ___ means who takes the responsibility of paying money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money.• A. Commercial credit _____ remittance （汇付）and collection （托收），the buyer is responsible tomake payment, the seller to surrender documents-B. banker's credit _____ letter of credit （L/C 信用证），the banker is responsible to pay moneyand tender documents on behalf of both parties.•The buyer can adopt three different ways of remittance when he sends the money to the seller througha bank:1）Mail Transfer （M/T 信汇）The buyer gives money to his local bank. The local bank issues a trust deed for payment（付款委托书），then sends it to a correspondent bank at the seller^ end by means of mail and entrusts him to pay the money to the seller.2）T elegraphic Transfer （T/T 电汇）At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller's end and entrust him to pay money to the seller.This method is quicker than mail transfe匸The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand Draft （D/D 票汇）The buyer buys a bank draft （汇票）firom his local bank and sends it by mail to the seller. On thebasis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.•Collection （托收）The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place （i.e., the remitting bank 托H攵g艮彳亍或受托银彳亍），makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad （ie, the collecting bank 代收银行）.Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid（承兑或支彳、J ）, the buyers lack of commercial integrity is guarded against.•D/P ____ documents against payment （付款交单）The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not torelease the documents to the buyer until the payment for the goods is made.•Why cannot the buyer directly send cash or banker^s draft with his order to the seller?1）t he buyercapital will be tied up from the time of remitting it until the goods arrive and are sold, especially in cases where the goods ordered can only be shipped by the sellermonths or years after placing the order.2）T he seller may be unknown to the buyer, and his commercial integrity may be questionable.•Insurance policy （保险单）- a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction _ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.•Insurance certificate（保险凭证）一is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesn't set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a fonnal insurance policy. In insurance certificate has the same effect as an insurance policy•Weight memo（重量单）is made out by a seller when a sale is affected in foreign trade, indicating the net and gross weights of each package, which enables the consignee or the customs office to check the goods.•Packing list（装箱单）- is made out by a seller when a sale is affected in foreign trade, indicating the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7.On Management of International Businesses•Regardless of the specific job, most managers perform five basic functions.1）p lanning_ involves determining overall company objectives and deciding how these goals can best be achieved・2）O rganizing _ is the process of putting the plan into action. The most important is allocating resources, especially human resources, deciding on the positions to be createdand determining the associated duties and responsibilities.3）T he day-to-day direction and supervision of employees — make the full of the potentials of the employees and achieve the company goals.4）C oordinating_ to bring into proper relations among the various departments ofthe company.5)Con trolling __ managers evaluate how well company objectives are being met.If not met, then changes are necessary in the company^ organizational or managerialstructure. Then replan, reorganize, redirect, recoordinate.& Brief Introduction of WTO•WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateral trading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication•It is based in Geneva, Switzerland-•Its essential functions are:_ administering and implementing the multilateral and plural-lateral trade agreements which together make up the WTO;—acting as a forum for multilateral trade negotiations;_ seeking to resolve trade disputes;__ overseeing national trade policies; and__ cooperating with other international institutions involved in global economic policy-making. •The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1). What is the definition of business today?2). What's the scope of International business activities?3). What is the definition of foreign direct investment?4). How do we treat the international risk?5). What are the management functions in international business?6). What does the word "credit^ mean? What's the commercial credit?7). What ways of remittance can the buyer adopt when he sends the money to the seller?2.Explain the following key termsRemittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memoB.Make a presentation about WTO in groups.Chapter 2 Business OrganizationsL Suggested Teaching Plan1.understand the basic idea of business organizations;2.master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and joint ventures, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4lh period after-reading activitiesIL Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.proprietorship—ownership.2.stockholder—one who owns stock in a company.3.partnership—unregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization..4.entity—something that has a real and separate existence.5• bankruptcy—state of being declared by a court of law not to be capable of paying its debts.6.Joint-stock company—public company whose shares are owned by very many people.7.dividend—percentage of profits paid to shareholders.6bylaw—a law or rule governing the internal affairs of an organization.9. treasurei•—person who looks after the money or finance of a club or society.1（）・ comptroller—financial controller.IV. Detailed readingWarming-up questions1.How much do you know about business organizations?2.Can you say something about the different types of companies?3.Do you know the difference between sole proprietorship and partnership?1.Introduction•The majority of business organizations are corporations, others are general partnerships（一般合伙企业）,limited partnerships （有限合伙企业）,and sole proprietorships （独资企业）.Less common are professional corporations（专业公司），joint-stock companies （合月殳公司），business trusts （商业信托）and joint ventures （合资企业）-The factors to be weighted in making the decision are ease of formation, financial resource available, control, taxation, management skills available, ability to raise capital, continuity, and legal capacity.2.Sole Proprietorship— is owned by a single person>•The principal advantage of the sole proprietorship is that the owner has exclusive control over its operations without accounting to board members, partners, or stockholders.•Disadvantages ___ first, the owner is exposed to unlimited liability. Second , it is normally not in the best position to raise large sum of money. Third, the lack of continuity. If the owner dies, or becomes too ill to continue operation of the business, there is no separate legal entity in existence with which the public, creditors, or suppliers can deal to ensure the continu让y of the business.3.General Partnership _ is an association of two or more persons to carry on, as co-owners, abusiness for profit, (the common law does not recognize a partnership as a legal entity, but usually as an aggregation of individuals. Thus, unlike a corporation, a partnership is not a fictional person with a distinct legal existence apart from its members.)•Does not require a formal written agreement, an agreement in writing contains names of the partners, name, location, purposes, duration of the partnership, allocation of profits and lossesamong partners, capital contributions by partners, partnersrights and responsibilities, dissolution procedures.•Dissolution by act of the parties ____ 1) by agreement; 2) withdrawal or addition of a partner; 3) violation of the partnership agreement by one of the parties; of 4) accomplishment of the purpose for which the partnership was formed.•Dissolution by operation of law ____ 1) by the death of a partner; 2) the bankruptcy of a partner or the partnership; 3) the illegality of the partnership; or 4)by order of a court.•Termination_ even though the partnership is dissolved, it does not actually terminate until the partnership affairs are completed.•Liquidation ___ o ccurs between dissolution and termination. During this process, business affairs are put in order, receivables are collected, accountings are made, payments to creditors are made, and the remaining assets are distributed to the partners as provided in the Uniform Partnership Act.4.Limited Partnership ___ one or more partners in the limited partnership have limited liability,that is, their liability is limited to the extent of their investment in the partnership, and the limited partners have no control over the everyday management of the partnership. The limited partnership involves passive investors who are like shareholders in a corporation. Thus limited partnership has features of both a general partnership and a corporation.5- Joint Stock Company —is an unincorporated business enterprise with the ownership interest represented by shares of stock. It can be created with little formality and no initial capital outlay is required, (they are rarely seen now.) The shareholders are personally liable for all the association's obligations, while they share the profits in proportion to their controlling interest in the company.The joint stock company is controlled by a board of directors and officers.6.Corporations•Features: 1) a corporation is a separate legal entity for all purposes.2)it is not mortal theoretically. It continues until dissolved, merged, or otherwise terminated.3)the owners of the corporation, called shareholders, enjoy limited liability.4)it is easy to transfer ownership interests by buying or selling shares of stock freely.5)the separation of ownership from management.6)it pays taxes on its earnings.7)the corporate forni requires compliance with an array of formalized procedures. And government more closely supervises corporations than partnerships or sole proprietorships.•Types of corporations1)public coiporation ___ are established by the goveniment. (eg. The U.S. PostalService)2)quasi-public corporations_ are public service companies, such as public utilities.3)Private corporations ____ are those established for private interest. Privatecorporation may further be divided between nonprofit and profit. Nonprofit ones areformed for charitable or religious purposes. Profit ones are usually formed to carry outbusiness.4)Profit corporation are further divided into professional专业公司)，closely held(私募公司),and publicly held (公募公司).•Corporation managementShareholders elect a board of directors to manage the corporation. The board, in turn, delegates the clay to day operations to officers. The directors and the officers comprise the management of the corporation. The board of directors are responsible for making the policy of the company, declaring dividends, proposing amendments to articles of incorporation and bylaws, proposing candidates for the board and removing officers. Officers are appointed by the board of directors pursuant to the bylaws and are responsible for implementing the policies of the board and for the oversight of the day to day operations of the business. Officers include a president, vice presidents, secretary, and treasurer.•Shareholders1)common shareholders and prefeixed shareholders2)prefeiTed shareholders are entitled to receive their dividends before common shareholders-On dissolution, preferred shareholders are entitled to distributions of assets before commonshareholders. Common shareholders have voting rights whereas preferred stockholdersnormally can vote only on extraordinary matters.• Dividends — are portions of corporate earnings distributed to shareholders. A board maintains almostabsolute discretio n to declare or not declare divide nds. Dividends may be in the form of cash or stock.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1)- What are the major disadvantages of sole proprietorship?2). What are the chief difference between general partnership and limited partnership?3). Is general partnership a legal entity?4). Why is it desirable to have articles of partnership as far as partnership is concerned?5). What has to be dealt with between dissolution and termination of a partnership?6). What are the main advantages and disadvantages of joint-stock company?7). Which feature makes a corporation attractive to investors? Why?2.Explain the following termsl)Sole proprietorship 2)general partnership3)limited partnership, 4)coiporation5)joint-stock company3.Translate the following economic terms into English1)独资商2)普通合伙商3)法人4)合股公司5)董事会6)国有公司7)资本摊缴8)多数股权9)优先股股东10)公司章程B.Make a presentation about the advantages and disadvantages of different types of business organizations in groups.Chapter 3 Ways of BusinessL Suggested Teaching PlanStudents will be able to: 1 .understand the idea of the different ways of business (wholesaling, retailing, franchising, agency, and electronic commerce);2.master some key terms of ways of business;3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text) 3rd period highlights of the text 4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.intermediary—agent or other person or firm through whom business is done.2.Merchandising—organizing the display and promotion of goods for sale.3.Bookkeeping—keeping of the financial records of a company or an organization..4.broker—person who acts as a middleman in negotiating bargains or contracts.5.franchise—business arrangement in which an individual obtains rights from a larger company to sella well-known product or service.6.Royalty—share of profits or receipts paid to an owner of a pate nt, copyright for the use of it.7.fraudulent—characterized by, constituting, or gained by fraud・8.principal — person or company which is represented by an agent.9.fiduciary—trustee pertaining to the holding of something in trust.IV. Detailed readingWarming-up questions1.How much do you know about different ways of doing business?2.Can you say something about the distinction between wholesaling and wholesalers?3.Do you know what is retailing?ContentsL Introduction2.Wholesaling_ includes all marketing transactions in which purchases are intended for resale or areused in making other products. It is not exchange with ultimate consumers, but with industrial, reseller and institutional users, including other wholesalers who act as intermediaries in buying products for, or selling products to, other middlemen.3.Retailing ___ retail exchanges are entered into for personal, family, or household purposes. Itmay take place in a store, or in-home selling, vending machine, or mail-order catalogues.•By providing assortments of products that match consumer's wants, retailers create place, time and possession utilities.•Product assortments•Major types of retail stores: department stores, mass merchandisers and specialty stores, non-store retailers, franchisers, planned shopping centers.4.Franchising(特许经营权) __ is a license to operate an individually owned business as thoughit were part of a chain of outlets or stores.•Three types:1)product franchise—g. Car dealers and gasoline station2)manufacturing franchise ____ eg. Soft-drink bottling plant3)business-format franchise ___ fast food chains•advantages of franchise1)to the franchiser2)to the franchisee3)to the public•disadvantages of franchise_ no guarantee of wealth, cost more to buy a franchise, pay royalty to franchiser, little independence5.Agency_ an agent acts on behalf of another. The party for whom an agent acts is the principal. Agentshave authority to bind their principals. Agents may enter into contracts on behalf of their principals.And principals are liable for the tortuous acts committed by agents within the scope of their agency.•Three types of agents1)ordinary agents2)general agents3)sole agents6.Electronic Commerce•The advantages and disadvantages of E-commerce (open for discussion)V After-reading activitiesA.Try to do the exercises according to the textprehension of the text.Answer the following questions1). What functions are performed by wholesalers?2). What?s the importance of retailing?3). What utilities do retailers create?4). What do specialty retailers have in common?5). What are the major distinctions between discount houses and department stores?6). What does the typical franchises gain from the franchiser?7). Will a franchise necessarily be successful? Why?8)In what way may a principal-agency relationship terminate?2.Explain the following key termsWholesaling, retailing, discount house, franchising, principal3.Translate the following business terms into English.1)最终消费者2)增值价值3)批发商4)产品花色品种5)地方效用6)邮售7)地方商店8)现金流量9)存货控制10)市场分区/分片B.Make a presentation about the advantages and disadvantages of different kinds of ways of business in groups.Chapter 4 International Trade TermsL Suggested Teaching PlanStudents will be able to:1- understand the key idea of the international trade terms (Incoterms 1990);2.master some basic terms of international business English(FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP and EXW);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesIL Teaching Method(s)1 • ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.carrier—a company which transports goods or vehicle or ship which transports goods.2.camage—transporting goods from one place to another or cost of transport of goods.3.Free on board (FOB)—price including all the seller's costs until the goods are on the ship for transportation; US price includes all the seller's costs until the goods are delivered to a certain place.4.Cost, Insurance and Freight (CIF) —estimate of a price, which includes the cost of the goods, the insurance and the transport charges.mission—money paid to a salesman or agent, usually a percentage of the sales made.6.discount—a percentage by which a full price is reduced to a buyer by the seller7.CIFC3%—Cost, Insurance, Freight, including a 3% commission.IV. Detailed reading1.How much do you know about international trade terms?2.Can you say something about the most important term among the basic terms and conditions in inlemational business contract?3.Do you know what are the most often used terms and conditions among the price terms and conditions?ContentsL Introduction• What are the basic terms and conditions of the contract in international business?_____ T erms and conditions of quality, quantity, packing, price, delivery, insurance, terms of payment, inspection, claim and arbitration.•USD2000/MT CIF C4% London2.Definition of the Trade Terms in Incoterms 1990EX WORKS (... named place)工厂交货价•It means that the seller delivers when he places the goods at the disposal of the buyer at the seller^ premises or another named place (i.e., works, factory, warehouse, etc.) not cleared for export and not loaded on any collecting vehicle.FCA(Free Carrier ... named place)货交承运人。
大学商务英语授课教案
授课对象：商务英语专业本科生授课教师： [教师姓名]授课时间： 2023年春季学期，每周二下午2:00-4:00授课地点： [教室名称]教学目标：1. 培养学生扎实的商务英语听说读写能力。
2. 提高学生在商务环境中运用英语进行沟通的能力。
3. 增强学生对国际商务文化的理解和认识。
4. 培养学生的团队合作精神和跨文化交际能力。
教学内容：1. 商务英语基础词汇和句型2. 商务英语写作技巧3. 商务英语口语交流4. 商务英语阅读理解5. 商务英语听力训练6. 国际商务文化教学大纲：第一周：课程介绍与商务英语基础- 课程介绍：介绍课程内容、教学目标、考核方式等。
- 商务英语基础词汇和句型：讲解商务英语常用词汇和句型，例如问候、介绍、会议安排、商务谈判等。
- 课堂练习：学生进行基础词汇和句型的运用练习。
第二周：商务英语写作- 商务信函写作：讲解商务信函的格式、结构、写作技巧等。
- 课堂练习：学生撰写商务信函，并进行互评。
第三周：商务英语口语交流- 商务会议口语：讲解商务会议中的常用口语表达，例如开场白、讨论、总结等。
- 课堂练习：模拟商务会议场景，学生进行口语交流。
第四周：商务英语阅读理解- 阅读材料：提供商务英语阅读材料，包括新闻报道、市场分析、案例分析等。
- 课堂练习：学生进行阅读理解练习，并分享自己的理解和观点。
第五周：商务英语听力训练- 听力材料：提供商务英语听力材料，包括访谈、讲座、会议录音等。
- 课堂练习：学生进行听力训练，并回答相关问题。
第六周：国际商务文化- 文化差异：讲解不同国家商务文化差异，例如礼仪、谈判策略、商业习惯等。
- 课堂练习：学生分组讨论，分享各自了解的国际商务文化。
第七周：商务英语写作进阶- 商务报告写作：讲解商务报告的格式、结构、写作技巧等。
- 课堂练习：学生撰写商务报告，并进行互评。
第八周：商务英语口语进阶- 商务演讲技巧：讲解商务演讲的技巧，例如开场白、演讲结构、肢体语言等。
商务英语谈判课程教案
商务英语谈判课程教案第一章：商务英语谈判概述1.1 课程介绍1.2 商务英语谈判的定义与重要性1.3 商务英语谈判的基本原则与流程1.4 商务英语谈判的策略与技巧第二章：商务英语谈判的语言技巧2.1 商务英语谈判中听说读写的能力要求2.2 商务英语谈判中的词汇与表达方式2.3 商务英语谈判中的语法与句型结构2.4 商务英语谈判中的听力理解与口语应答技巧第三章：商务英语谈判的交际策略3.1 商务英语谈判中的礼貌与尊重3.2 商务英语谈判中的非语言沟通技巧3.3 商务英语谈判中的角色扮演与模拟练习3.4 商务英语谈判中的跨文化交际问题与应对策略第四章：商务英语谈判的实战技巧4.1 商务英语谈判的前期准备与信息收集4.2 商务英语谈判中的价格谈判策略4.3 商务英语谈判中的合同条款与法律问题4.4 商务英语谈判中的签约与跟进技巧第五章：商务英语谈判案例分析与实践5.1 商务英语谈判成功案例分析5.2 商务英语谈判失败案例分析5.3 模拟商务英语谈判实践5.4 商务英语谈判实践中的问题与解决方案第六章：商务英语谈判中的沟通与协调6.1 商务英语谈判中的有效沟通技巧6.2 商务英语谈判中的协调与调解方法6.3 商务英语谈判中的冲突管理与解决策略6.4 商务英语谈判中的沟通案例分析与实践第七章：商务英语谈判中的说服与影响7.1 商务英语谈判中的说服技巧与策略7.2 商务英语谈判中的影响力构建与运用7.3 商务英语谈判中的心理战术与应对方法7.4 商务英语谈判中的说服案例分析与实践第八章：商务英语谈判中的合作与联盟8.1 商务英语谈判中的合作机会识别与评估8.2 商务英语谈判中的联盟建立与维护策略8.3 商务英语谈判中的合作伙伴选择与谈判要点8.4 商务英语谈判中的合作案例分析与实践第九章：商务英语谈判中的风险管理9.1 商务英语谈判中的风险识别与评估9.2 商务英语谈判中的风险防范与应对策略9.3 商务英语谈判中的合同管理与违约处理9.4 商务英语谈判中的风险案例分析与实践第十章：商务英语谈判的综合能力提升10.1 商务英语谈判中的自我管理与自我提升10.2 商务英语谈判中的团队管理与协作能力提升10.3 商务英语谈判中的谈判策略创新与思维拓展10.4 商务英语谈判中的综合能力提升案例分析与实践重点和难点解析一、商务英语谈判概述重点：商务英语谈判的定义与重要性、基本原则与流程难点：商务英语谈判的策略与技巧的理解与应用二、商务英语谈判的语言技巧重点：听说读写的能力要求、词汇与表达方式难点：语法与句型结构在实际谈判中的应用三、商务英语谈判的交际策略重点：礼貌与尊重、非语言沟通技巧难点：跨文化交际问题与应对策略的灵活运用四、商务英语谈判的实战技巧重点：前期准备与信息收集、价格谈判策略难点：合同条款与法律问题的理解与运用五、商务英语谈判案例分析与实践重点：成功与失败案例的分析难点：模拟商务英语谈判实践的指导与问题解决六、商务英语谈判中的沟通与协调重点：有效沟通技巧、协调与调解方法难点：冲突管理与解决策略的实际操作七、商务英语谈判中的说服与影响重点：说服技巧与策略、影响力构建与运用难点：心理战术与应对方法的运用八、商务英语谈判中的合作与联盟重点：合作机会识别与评估、联盟建立与维护策略难点：合作伙伴选择与谈判要点的决策九、商务英语谈判中的风险管理重点：风险识别与评估、风险防范与应对策略难点：合同管理与违约处理的实施十、商务英语谈判的综合能力提升重点：自我管理与自我提升、团队管理与协作能力提升难点：谈判策略创新与思维拓展的应用全文总结和概括：本教案针对商务英语谈判的各个方面进行了深入的讲解和练习，从谈判概述到实战技巧，再到案例分析与实践，涵盖了谈判过程中的各个环节。
商务英语1教案.doc
Unit la Job Descriptions一、Objectives1• To enable students to talk about jobs2・ To practise listening for specific information3.To review the present simple二、Teaching ProceduresStep 1 Warmer (books closed)•T asks Ss how important business cards are to them (their own/other people's)•T introduces the Chamber of Commerce and gives more information if requested(it is an organization wihich operates on a local basis; it helps business by promotin the area;it offers business opportunities for its members through a varieties for its members through a variety of services and events)•T focuses Ss' attention on the business cards and clarifies job vocabulary where necessary.Ss listen to six new Chamber of Commerce members speaking and number the business cards in the order in which the people speakKey: 2 Helen Marsden3Thomas Kingsley4Beth Lambert5Richard Saunders6Robin SeatonStep 2 Text and Grammar points•T focuses Ss' attention on two of the cards・ Helen Marden^s and Robin Seaton5s. T elicits from the group what they think their duties are.•Ss look at Helen Marsdon and Robin Seaton5s business cards before listening to the cassette again・ T explains any difficult vocabulary where necessaty・ T uses the feedback to check whether Ss have problems with the third person -s when taliing about peopled jobs Key to the exercises:Helen Marsdon:1.Works for a company that produces vaccines and sells them to doctors・2・ Discusses new products with doctors・3.Deals with designers and printers.4.Deals with health authorities in central Europe5.Travels a lotanises conferences for the medical pressRobin Seaton:1.Recruites people2・ Writes job advertisements3.Choose the applicants to interview4.Interviews the applicants with the department manager5.Contacts successful and unsuccessful candidates6.Deals with employee^ problemsrms employees if the management isn't satisfied with their work• Before Ss look at the Don't forget section, T elicits the form of the present form from Ss. Then Tdraws students9attention to the don't forget section, which focuses on the main problem areas encountered when using the present simple: third person -s and negative and question forms using the auxiliary do. T points out that -es is added to words ending in 一s,・ch, ・sh, or -o (eg. discusses, watc hes, wishes, does)• T may wish to point out that there are three possible pronounciations or third person -s endings: /s/ /z/ and /iz/. However, only /iz/ is likely to be problematic.•Ss decide individually (or in pairs) which person each question is fa匚The exercise recycles some of the vocabulary from the tapescript but also includes some as yet unseen vocabulary, which I may need to ex pain ・Key: 1・ Thomas Kingsley2.Helen Marsden3.Katy Williams4.Beth Lambert5.Thomas Kingsley6・ Robin Seaton7.Richard Saunders8.Katy Williams9・ Robin Seaton10. Richard Saunders(Although Robin Seaton works for a packaging company, he works in personnel)•Ss mingle in order to find out the information・ This activity allows Ss to use the present simple and some of the vocabulary that has already been presented・ It also allows T tomonitor the use of the present simple and give further practice where necessary・Step 3 Talking about their job•Ss match sente nee halves about Beth. This enables Ss to review some general work-related vocabulary which they'll need in order to speak about their jobs・ Before Ss begin, T elicits what an accountant job might involve. T then ensures that Ss are aware that prepositions are followed by a noun or -ing, eg. I deal with questions, Fm responsible for checking・ T also draws Ss' attention to the fact that involve is followed by a noun or -ing, eg. My job alsoinvolves giving financial advice・ T points out that Reading /reding/ is a town in the South of England and that its pronounciation is different from the general readingKey to the exercises:2.Fm responsible for checking companeies" accounts /giving financial advice3・ My job also involves giving financial advice/checking companies' accounts4・ I deal with questions people have about their accounts5. As part of my job I have to produce financial reports7・ Fm based in Reading, not far from London.•Ss work I pairs to find out about their partner's job in the self-study section. T reminds Ss that they can use the phrases used by Beth Lambert in Ex 17Step 3 Homework1.Recite new words and expressions2・ Finish the exercises of Ss9 Book of Unit la Job descriptions3.Preview Unit lb working conditionsUnit 1 b Working Conditions（教学详案）、objectives:1、To enable Ss to talk about working conditions・2^ To practice reading for gist and for specific information.3、To review adverbs of frequency.二、Teaching ProceduresStepl Comments about work•Warmer T asks whether they have a suggestions/comments box at work・If so, what kinds of things do people write about.If not, T ask what other system they have for dealing with problems/complaints at work.T asks what typical problems they have at work.•ReadingSs look at comments made by employees and answer comprehension questions・Key： 1 x They are rarely for him/her.2、T hey frequently run out of stationery.3、T hey doif t receive overtime pay when they work last.4^ Equipment breaks down during presentations・5^ The only people who makes a suggestion as well as a comment is the person who writes about the bonus system .•Languages focus:•Ss place adverbs of frequency on a cline according to meaning and review word order of adverbs of frequency・•T asks Ss to underline any adverbs of frequency in the comments and checks their meaning.Ss then look at the adverbs of frequency in the exercise and write them in the appropriateplace on the cline・ They then compare their order with a partne匚Key： never rarely occasionally sometimes frequently/often usually always.•Ss look at the comments again in order to work out the position of adverbs of frequency・ They then complete the DoiVt forget section.Key： 1. usually, after, sometimes, never2、after3、weekly, annually, monthlyKey： SpeakingSs use the adverbs of frequency to talk about what they do outside/at work. Ss then decide how they would deal with the problems/comments in the comments box・1 > Ss work in pairs to discuss routines: both work-related and personal.2、T might wish to get Ss to change partners. Ss look at the comments again and makesuggestions as to how to deal with them.Step2 Terms and conditions of employment• VocabularySs match vocabulary in preparation for the reading.•Reading1、Ss gist-read a Terms and Conditions of Employment document.They then read the text again and answer multiple-choice comprehension questions・2、Ss read the Terms and Conditions of Employment text for gist and decide what type ofwork the documents refer to.Key： 2^ Factory work (shifts, safety regulations, overalls)1、B B C A• SpeakingSs discuss their own conditions of employment.Ss work in pairs to discuss their conditions of employment. Some ideas have been givenbut Ss don't have to discuss all of them. They may also have ideas of their own. The pairsthen give feedback to the whole class on what was the same for both partners・Step3 self-study1 > Vocabulary Recycling of vocabulary form the unit, word search Gap-fillexercise(prepositions)2^ Writing Ss write about their own conditions of employment.3、Exam practice Form-filling exercise(Reading Test Part7)Step4 Assignme nl1、R eview new words and expressions of unitl a Job Descriptions.2、R ecite new words and expressions of Unit 1 b Working conditions.3、F inish exercises of Unit 1 b in student^ book4、c heck the answer of unitl a Job Descriptions.5、F inish exercises of Unit 1 in student^ workbook・Unit2 a Company history(教学详案)一、objectives:1、T o enable Ss to describe companies and their histories.2、T o practice reading for specific information.3、T o review the past simple and prepositions of time・二、Teaching ProceduresStepl The histoty of VolkswagenT elicits any knowledge/experience of VW/Beetles・T asks Ss if they know what the most successful car ever is: the Volkswagen Beetle.T then asks Ss what they know about Volkswagen (VW) and VW Beetles. T can ask 讦any students own/have owned a Beetle and what they thought about the car.2ReadingStudents do a quiz about Volkswagen in pairs then scan a text to find answers to the quiz. Ss then answer multiple-choice questions・Key: Ex-2 BBACB Ex-3 CBABC3Vocabulary: scan the text again to pick put target vocabulary for detailed comprehension, searching for specific vocabulary to match a list of definitions. T ensuresthat Ss know that the words are in the same order in the text. When Ss report back, T asks for the whole sentence and not just individual words, thus encouraging Ss to use the new vocabulary in context. Only when the feedback has been completed does T invite questions concerning any remaining vocabulary problems from the text.Key: I. talk over2・ subsidiary3.public limited company4.globalization5・ setting up production facilities6.turnovernguage focus: past simpleSs will undoubtedly be familiar with the past simple; therefore, the Don't forger! Section simply reminds them about the use of auxiliaries in question-forming and negatives・Teacher should ensure that Ss are confide nt about the pronunciation of past tense ending・ It is probably sufficient for T to point out that most past tense endings do not require the addition of another syllable: /id/ is required only if the verb ends in t or d. T may wish to look at the language note at the end of T's notes for this unit for further informationT could ask Ss to scan quickly through the text about Volkswagen again and put all of the regular past simple verbs into the three categories:/t/ stopped, helped/d/ received, travelled, returned, arrived, described, rolled, continued/id/ started, founded, described, expanded5.Speaking: Ss exchange information about their own company's history.If the class is an in-company group, Ss could pool their knowledge of their company^ history to present to the class. Alternatively, groups could compete to provide the most information within a time limit, with other groups challenging the accuracy of the information. On the other hand, open groups would suit a genuine information exchange・T should encourage Ss to ask for information and not just transcribe their partner^ monologue・If necessary，T quickly brainstonns useful questions that will help Ss compete the task.Step2 Company profile1.VocabularySs match company descriptions with definitionsSs can do the task individually or in pairs・ Subsidiary and public limited company both appeared in Ex4 in the previous section. The exercise is therefore a combination of vocabulary consolidation and input, preparing Ss for Ex2・Key: 2. a public limited company is owned by shareholders3.A parent company has a controlling stake in another company4.A wholly・owned subsidiary is completely owned by another company5.A holding company only administers other companies in a group2.SpeakingSs order cards to make a company organigram then describe the company structureSs exchange information a about the present situation of their own companies Details: T explains the task to Ss before handing out the cards. Ss lay out the cards on the table and form a organigram. They then present a organigram on the board. The class challenges anything they are not happy with and reaches necesstiry correction・ The answer appeared at the end of the T's note for this unit.T encourages Ss to ask their partner a lot of questions・T also encourages Ss to make notes and present a quick profile of their partner's company to the quick profile could be set as homework writing task.Step 3 elf-studyLanguage focus Gap-fill exercises( past simple)Vocabulary Sorting exercise(prepositons of time: in, at, on)Odd-one-out collocation exercise (verbs and nouns)Exam practice:・Vocabulary matching exercise(Reading Test Part 2)・Note-writing exercise(Writing Test Part I)Step 4 Assignment1.Review new words and expressions of Unit lb2.Note-writing exercise3.Finish exercises of Unit 2a in student^ book4.Check the answers of Unit lb5.Finish exercises of Unit 2a in student's workbook.Unit 2b Company Activities一、Objectives:・To enable students to describe company activities•To practice reading for specific information•To raise awareness of cohesion and connectors of addition and contrast•To review the present continuous二、Teaching Procedures:1.Warmer: T introduces the topic and elicits Ss‘ experience and kn owledge(books closed): T asks Ss for examples of companies investing overseas and reasons why. For Ts working in central and eastern Europe, T asks Ss for examples of inward investment and the changes it brings・ T brainstorms car companies and locations they might choose for foreign investment.2.ReadingSs look at the visual on P17. T checks vocabulary such as plant, model, van, assembly and abbreviations such as m and by. Ss then look at the questions and scan the visual for the answers・ T asks Ss to support their answers with relevant information Key: 1. Fiat ($ 1.8 bn)2.Volkswagen (in Mosel)3・ Volkswagen (in the former East Germany, Hungary, Czech Republic, Slovakia, Poland)4.Poland ( $ 3.52 bn)5.Slovakia ( $120 m)nguage focus: Ss review the present/ continuous contrast and stative verbsThis exercise is a reminder of different uses of the present tenses・ Ss sort the uses into two groups・ T asks Ss to give an example of each use.Key: Present SimpleGeneral factsRoutinesStatesPresent Continuous Something happening now Temporary situations Changing situationsT reminds Ss about stative verbs and refers them to the Don't forget! Section. The exception of I think/Fm thinking hints at further complexity regarding the use of these tenses.However, T neediVt focus on more complex issues beyond the scope of Cambridge BECpreliminary・4.SpeakingSs discuss reasons for inward investmentDetails: The pair work activity allows Ss to discuss the Unit topic and also acts as aprediction exercise for the text and a chance to introduce some relevant vocabulary. Sswork in pairs/groups and list possible reasons for investment, which can be written on theboard. Before Ss do Exl in the text section, they can quickly check their predictions byscanning through the text.Reasons given in the text:・Cheap workforce・Generous govemment inward investment grants•Slow economic growth at home・Strong growth in central/easternEuropean car markets・Possible to talk over existing facilities/companies cheaply・Good locations for exporting to the former Soviet UnionOther possible reasons not mentioned in the text:•By manufacturing in Europe, Asian and US companies avoid restrictions on imports into Europe •Investing in the area boots local economies and adds to market growth•Higher returners on investments due to low costs •Share holder pressure to increase performance Step 2 Driving Eastwards1.Reading: Ss do a jigsaw reading exercise, before scanning the text to answer Right, Wrong,Doesn^ say9 questionsDetails: (1) The jigsaw reading task is not an exam style exercise but introduces the subject of cohesion. Texts can be made cohesive through the use of various devices・ In this case, the text is made cohesive through, lexical cohesion・(e.g. The mention of VW and Fiat in paragraph 3 refers back to the world's largest car-markets in Paragraphp2). The writer also uses (italicized) connectors of addition and contrast. Ss quickly read through the five extracts (skimming) to establish context and content. Then Ss read the text again and order the extracts. Ss may find the exercise easier if T photocopies the page and cuts up the paragraph for them to re-assemble. When reporting back, Ss explain their descriptions and quote relevant passages T corrects as necessary and invites questions concerning difficult vocabulary in the text.Key: suggested answers:2.In addition to cheap labor, •…3.Volkswagen, for example,・・・Contrastbut however although inspite of4. Companies such as VW and Fiat...5. However, in spite of all these advantages ・・・(2) T advises Ss to read through all the questions before scanning through the text. Ssshould check carefully whether there is enough evidence in the text to declare thestatements either "Right 9 or 4Wrong 5. If there is not, Ss should choose 'Doesnl say\Key: BAACBB2. VocabularySs scan the text for connections of addition/contrast then use the connectors to linkinformation from the textAddition AndIn addition Furthermore Moreover AlsoNot only...but also3. Speaking: Ss draw and explain maps of their companies' activitiesDetails: T asks Ss to draw a map showing their company's markets and activities. T reminds Ssthat the maps are only diagrams and need not be works of art. Ss then mark on importantlocations and exchange maps with a partner. Ss take it in turns to ask each other what thelocations are and what activities take place there ・ Ss should be encouraged to askfollow-up questions ・Step 3 Self-studyL VocabularyGap-fill exercise (present continuous)2. Language focusGap-fill exercise (present simple Vs continuous)3・ VocabularyMatching exercise (companies, nationalities and activities)4. Exam practiceMultiple-choice gap-fill text (Reading Test Part 6)Step 4 Assignment(1) Review new words and expressions of Unit 2a(2) Recite new words and expressions of Unit 2b(3) Finish exercises of Unit 2b(4) Finish exercises of Unit 2 in workbookUnit 3 Exam focus : Vocabulary一.Objectives:1 > To provide Ss with usefulStrategies for coping withUnknown vocabulary2、To present useful ways of organizing and storing new vocabulary 二.Teaching procedures:Step / Vocabulary in the examinationWarmer : T writes up the wordsVocabulary and grammar to introduce the topic Tensures Ss understand why vocabulary is an Exam focus unit・Step2 un derstanding wordsSs identify types of words then label the types of words gapped in sentenced and completethe gaps・Ss guess the meaning of potentially unfamiliar words through the use of context.Step3 storing new vocabulary1、Ss discus the advantages and disadvantages of five ways of physically recordingvocabulary ・2> Ss then look at examples of five ways of organizing vocabulary and discuss which theyuse and how they are useful .Ss then assign groups of storage .Step4 Vocabulary cards%1Ss look at an example of a vocabulary storage card and complete cards in a similar way・ Ss work in pairs and discuss which types of information they would choose to storeon cards.%1T highlights the use of cards for vocabulary building (collocations, opposites. etc) Step5 Building your vocabularySs focus on word famous and note ways of changing form through suffixes, prefixes etc.They then build up words and write example sentences・For homework/seif-study Ss are asked to identify and store vocabulary from the previous units.Step6 Assignment%1Review new words and expressions of Unit 2b・%1Recite new words and expressions of Unit 3.(3)Finish exercises of Unit 3 in studcnt/ s book ・④ Check the answers of Unit 2.Unit 4a Telephoning•.Objectives:1 • To practice telephoning language(including leaving and taking messages)2.To practice listening for gist and specific information二Teaching procedures :Step 1 Getting through1.Listening 1Ss listen to six telephone calls and match the calls with the correction descriptions . Details:(D Warmer ( book closed )T asks Ss about their curvent use of English for telephoning.This is a chance to check basic vocabulary ( call, caller, make a call , leave/take amessage ). T may wish to lead a brief discussion of the problems Ss expericnce in thisarea・② Ss listen to six phone calls and identify their conventKey : Cal 12: The receptionist connects the caller .Call3: The other person is not available so the caller will phone again later Cal14: Thecaller leaves a message・Call5: The caller waits for a short time then the receptionCormects her.Cal16: The caller was cut off and phones again.Ss compare answer in pair before・feedback ・ T clears lip any vocabulary points ( connect, cut off )Step2 SpeakingSs produce appropriate responses to telephone phrases. Ss then listen again to identifythe actual responses used in the calls .Details: T ei ther does this as a T-ed exercise or Ss work in pain to produce suitable responses. Ss are not expected to replicate the responses on the cassette at this stage - but to suggest any possible answers. Ss then listen to the cassette again and compare with what the speakersactually said •Key :1・ a person? s name ( e・ g・ Lewis・ Taylor )2.No, it is all right thank you. T' m cal l back in about ten minutes.3.Who? s calling, please ?4.I" m afraid he is in a meeting.Can 1 take a message ?5・ He should be available after lunch.6・ Right. I? 11 tell her you called back.7. I’ m afraid the line is busy.8.Oh,sorry about that. I， 11 try to reconnect you.nguage focusSs review will for immediate decisions, offers and promised・ Ss then do a matching exercise with phrases with will.Key:2.Could I have extension 236,please?3.The phone， s tinging.4.1， m afraid he isn' t in the office at the moment.5・It‘ s Dave Rogers again for Joe West. We were cut off.6.Could you tell Mrs. Rycroft that I called ?Answer to 2:3. Thank you I' 11 put you through ・ r 11 get it.4 .5 . It" s OK. I" 11 phone back later.Sorry. I’ 11 try to recorinect you.Yes. of course・I’ 11 give her your message.4.ReadingSs find a telephone conversation in a maze.5.SpeakingSs select two items from the maze to make their own telephone・ Conversation・ Step 2 Reasons for calling1.ListeningSs listen to a telephoneReceptionist take a message and note down the infotmation before listening again forspecific phrases.Details: Ss listen to telephoneConversation and complete the phone message form%1Name of caller : David Whelan%1Company : Health and safety council.(3) Massage : Has confirmedFirst Aid course week beginning 13 May box can only take 25 participonts not 29.In feedback T can as k Ss to compare the teleph one message with their own practice ・ Does Ss for instance note down other information such as the caller" s telephone number and timeof call? T may need to explain the meaning of First Aid .Before Ss listen again for the relevant telephone phrases, T asks Ss to predict the language・Key : 1・ Could you sell …?2・ I，ni calling about---?3.Sorry, did you say •••? So, thas…2.Speaking :Ss do an infonnation-gap activity, giving and taking telephone messages. ( Activitysheets on Pages 125 and 129 )Details: Ss work in pairs and use the activity sheets on Pages 125 and 129 to give and take telephone messages. They should check each other" s messages at the encl of activity・ T may wish to have Ss role-play their conversations to the rest of the group・Step3 Self-study1.ReadingOrdering exercise ( telephone convetsation )Gap-fill exercise ( telephone conversation)2・ Exam practiceMultiple - choice readingComprehension exercise(Reading Test Pout 1 )Step 4Assignment1.Review new words and expressions of unit 4a.2.Finish exercises of unit 4。
商务英语教学教学教案
商务英语教学教学教案商务英语教学教案教案目标：通过商务英语教学，使学生能够掌握相关商业英语词汇和交流技巧，提升商务沟通能力。
教学对象：大学商务英语专业学生教学时间：2学时教学内容：1. 商务英语基础知识介绍- 商务英语的定义和重要性- 商务英语与普通英语的区别- 商务英语的应用领域2. 商务英语词汇学习- 商务英语常用词汇分类和组织结构- 商务英语词汇的记忆和运用技巧- 商务英语词汇的扩展和应用3. 商务英语听力与口语训练- 商务英语听力技巧与策略- 商务英语口语表达技巧与实践- 商务英语交际场景模拟练习4. 商务英语写作和阅读训练- 商务英语书面表达的基本要素- 商务英语邮件、报告和演讲稿的写作技巧- 商务英语文章和文档的阅读与理解5. 商务英语文化背景介绍- 商务英语国家文化和商务礼仪- 商务英语国际商务交流的文化差异- 商务英语文化意识的培养与应用教学方法与手段：1. 探究式教学法：引导学生通过自主学习和探索，积极主动地掌握商务英语知识和技能。
2. 互动式教学法：开展小组合作学习、角色扮演、讨论与交流等形式，激发学生的兴趣和参与度。
3. 多媒体辅助教学：利用多媒体设备和资源，展示商务英语的实际应用场景和案例，加强学生的学习体验。
4. 反馈与评估：定期组织学生进行听说读写的测验和评估，及时发现和纠正学生的问题，促进学习效果的提升。
教学步骤：1. 引入环节（5分钟）：- 介绍商务英语的定义和重要性- 引发学生对商务英语教学的兴趣和学习意愿2. 知识介绍（15分钟）：- 分析商务英语与普通英语的区别和联系- 介绍商务英语的应用领域和发展趋势3. 词汇学习（25分钟）：- 将商务英语常用词汇分类并进行组织结构的教学- 提供商务英语词汇记忆和运用的技巧和方法4. 听力与口语训练（30分钟）：- 分析商务英语听力技巧和策略- 开展商务英语口语训练，包括模拟商务场景对话和口头表达5. 写作和阅读训练（30分钟）：- 解析商务英语书面表达的基本要素和写作技巧- 引导学生进行商务英语邮件、报告和演讲稿的写作练习6. 文化背景介绍（20分钟）：- 介绍商务英语国家文化和商务礼仪- 分析商务英语国际商务交流的文化差异和应对策略7. 总结与展望（10分钟）：- 点评本次教学内容和学生学习表现- 展望下次教学的重点和目标教学资源和评估方式：1. 教学资源：- 商务英语教材和学习资料- 多媒体设备和电子资源- 学生个人电脑和网络设备2. 评估方式：- 听力和口语表达的练习与评估- 写作和阅读理解的任务与评估- 学生参与度和教学测验的评估教学过程注意事项：1. 确保教学流程合理紧凑，时间分配合理，确保教学内容的全面展示。
商务英语课程教案
商务英语课程教案第一章：商务英语基础1.1 教学目标了解商务英语的基本概念和重要性掌握商务英语的基本语法和词汇熟悉商务英语的常用表达方式和礼仪1.2 教学内容商务英语的概念和重要性商务英语的基本语法和词汇商务英语的常用表达方式和礼仪1.3 教学方法讲授法：讲解商务英语的基本概念和语法规则互动法：引导学生进行商务英语的对话练习案例分析法：分析商务英语在实际场景中的应用1.4 教学评估课堂参与度：学生参与对话练习和讨论的情况口语表达：学生进行商务英语对话的流利程度和准确性作业完成情况：学生完成相关商务英语练习的情况第二章：商务写作技巧2.1 教学目标掌握商务英语写作的基本原则和格式提高商务英语写作的准确性和专业性商务英语写作的基本原则和格式2.3 教学方法讲授法：讲解商务英语写作的基本原则和格式案例分析法：分析商务邮件和商务报告的实例实践法：学生进行商务英语写作的练习和修改2.4 教学评估语法正确性：学生写作中语法错误的数量和准确性修改能力：学生对写作练习进行修改和改进的能力第三章：商务口语交流3.1 教学目标掌握商务英语口语交流的基本技巧和表达方式学会在商务场合中进行有效的自我介绍和交流提高商务英语口语的流利程度和准确性3.2 教学内容商务英语口语交流的基本技巧和表达方式商务场合中的自我介绍和交流策略商务英语口语的常用话题和对话练习3.3 教学方法互动法：引导学生进行商务英语口语交流的练习角色扮演法：学生进行商务场合中的对话练习视听教学法：利用视频和音频材料进行商务英语口语的学习口语流利程度：学生进行商务英语口语交流的流利程度口语准确性：学生口语表达的准确性和语法正确性对话能力：学生进行商务英语对话的能力和合作情况第四章：商务谈判技巧4.1 教学目标掌握商务英语谈判的基本原则和技巧学会运用商务英语进行有效的谈判和沟通提高商务英语谈判的策略和表达能力4.2 教学内容商务英语谈判的基本原则和技巧商务谈判中的沟通策略和语言表达商务英语谈判的实战演练和案例分析4.3 教学方法讲授法：讲解商务英语谈判的基本原则和技巧角色扮演法：学生进行商务谈判的实战演练案例分析法：分析商务谈判实例和策略4.4 教学评估谈判策略：学生运用商务英语进行谈判的策略和有效性沟通能力：学生在商务谈判中的语言表达和沟通能力实战演练：学生参与商务谈判实战演练的表现和效果第五章：商务英语听力理解提高商务英语听力理解的能力和准确性学会听懂商务英语对话和演讲的基本技巧增强对商务英语听力材料的分析和理解能力5.2 教学内容商务英语听力理解的基本技巧和策略商务英语对话和演讲的特点和听力技巧商务英语听力材料的分析和理解方法5.3 教学方法视听教学法：利用视频和音频材料进行商务英语听力训练听写法：学生进行商务英语听力材料的听写和理解讨论法：学生对商务英语听力材料进行讨论和分析5.4 教学评估听力准确性：学生对商务英语听力材料的正确理解和回答情况听力技巧：学生运用听力技巧进行商务英语听力的情况和效果材料分析：学生对商务英语听力材料进行分析和理解的能力第六章：商务英语阅读理解6.1 教学目标提高商务英语阅读理解的能力和准确性学会阅读和理解商务英语文章和报告的基本技巧增强对商务英语阅读材料的分析和批判性思考能力6.2 教学内容商务英语阅读理解的基本技巧和策略商务英语文章和报告的特点和阅读技巧商务英语阅读材料的分析和批判性思考方法6.3 教学方法阅读教学法：学生阅读商务英语文章和报告并进行理解解析法：教师对商务英语阅读材料进行解析和解读批判性思考法：学生对商务英语阅读材料进行批判性思考和分析6.4 教学评估阅读准确性：学生对商务英语阅读材料的正确理解和回答情况阅读技巧：学生运用阅读技巧进行商务英语阅读的情况和效果材料分析：学生对商务英语阅读材料进行分析和批判性思考的能力第七章：商务英语翻译技巧7.1 教学目标掌握商务英语翻译的基本原则和技巧学会商务英语翻译的方法和策略提高商务英语翻译的准确性和专业性7.2 教学内容商务英语翻译的基本原则和技巧商务英语翻译的方法和策略商务英语翻译的实践练习和案例分析7.3 教学方法讲授法：讲解商务英语翻译的基本原则和技巧实践法：学生进行商务英语翻译的练习和修改案例分析法：分析商务英语翻译实例和策略7.4 教学评估翻译准确性：学生进行商务英语翻译的准确性和专业性语法正确性：学生翻译中语法错误的数量和准确性修改能力：学生对翻译练习进行修改和改进的能力第八章：商务英语口译技巧8.1 教学目标掌握商务英语口译的基本原则和技巧学会商务英语口译的方法和策略提高商务英语口译的流利程度和准确性8.2 教学内容商务英语口译的基本原则和技巧商务英语口译的方法和策略商务英语口译的实践练习和案例分析8.3 教学方法讲授法：讲解商务英语口译的基本原则和技巧实践法：学生进行商务英语口译的练习和修改案例分析法：分析商务英语口译实例和策略8.4 教学评估口译流利程度：学生进行商务英语口译的流利程度口译准确性：学生口译表达的准确性和语法正确性实战演练：学生参与商务英语口译实战演练的表现和效果第九章：商务英语与文化9.1 教学目标了解商务英语在不同文化背景下的运用和差异学会跨文化交流的技巧和策略提高在多元文化商务环境中的英语沟通能力9.2 教学内容商务英语在不同文化背景下的运用和差异跨文化交流的基本原则和技巧商务英语文化敏感性和跨文化沟通策略9.3 教学方法讲授法：讲解商务英语文化差异和跨文化交流的原则案例分析法：分析商务英语文化差异和跨文化沟通的实例互动法：学生进行跨文化交流的练习和讨论9.4 教学评估文化理解：学生对商务英语文化差异的理解和认识跨文化交流能力：学生在跨文化交流中的表现和沟通能力文化敏感性：学生对商务英语文化敏感性和跨文化沟通策略的运用10.1 教学目标提升商务英语综合运用能力和实战经验培养学生的商务英语自主学习和持续发展能力10.2 教学内容商务英语综合运用和实践能力提升商务英语自主学习和持续发展策略10.3 教学方法实践法：学生进行商务英语综合运用和实践练习讨论法：学生进行商务英语自主学习和持续发展策略的讨论10.4 教学评估综合运用能力：学生商务英语综合运用和实践能力提升的情况学习策略：学生商务英语自主学习和持续发展策略的运用情况课程反馈：学生对商务英语课程的重点和难点解析1. 教学目标的设定：确保教学目标具有可衡量性、具体性和可实现性，以指导整个教学过程。
商务英语入门教案模板范文
---课程名称：商务英语入门授课对象：零基础或初级商务英语学习者课时： 2课时教学目标：1. 学生能够理解并使用基本的商务英语词汇和短语。
2. 学生能够进行简单的商务英语交流，如问候、介绍、表达感谢等。
3. 学生能够阅读并理解简单的商务英语文本。
教学重点：- 商务英语常用词汇和短语- 基本商务英语交流技巧- 简单商务文本的阅读理解教学难点：- 商务英语的专业性和正式性- 在实际商务场景中的应用教学准备：- 多媒体教学设备（如电脑、投影仪）- 商务英语教材或辅助资料- 互动练习材料---第一课时一、导入（10分钟）1. 热身活动：通过播放与商务相关的英文歌曲或视频片段，让学生放松心情，激发学习兴趣。
2. 自我介绍：教师用简单的商务英语进行自我介绍，并邀请学生用英语进行自我介绍。
二、新知讲解（30分钟）1. 商务英语词汇：讲解并教授商务英语中的常用词汇，如“meeting”、“business card”、“presentation”等。
2. 商务英语短语：讲解并教授商务英语中的常用短语，如“How are you?”、“Nice to meet you”等。
3. 商务英语语法：简单介绍商务英语中的常用语法结构，如一般现在时、一般过去时等。
三、互动练习（20分钟）1. 词汇游戏：通过单词卡片游戏，让学生练习商务英语词汇。
2. 情景对话：创设简单的商务场景，让学生进行角色扮演，练习商务英语交流。
四、总结（10分钟）1. 教师总结本节课所学内容。
2. 鼓励学生在课后复习所学词汇和短语。
---第二课时一、复习（10分钟）1. 通过快速问答的形式，复习上一节课所学内容。
二、新知讲解（30分钟）1. 商务英语文本阅读：讲解如何阅读和理解简单的商务英语文本，如通知、邀请函等。
2. 商务英语写作：简单介绍商务英语信函的写作格式和常用表达。
三、互动练习（20分钟）1. 阅读练习：学生阅读并理解商务英语文本。
2. 写作练习：学生根据所给情景，用英语写一封简单的商务信函。
《商务英语口语》教案
《商务英语口语》教案第一章：商务英语口语概述1.1 教学目标了解商务英语口语的重要性和应用场景掌握商务英语口语的基本技巧和表达方式1.2 教学内容商务英语口语的定义和特点商务英语口语的应用场景和重要性商务英语口语的基本技巧和表达方式1.3 教学方法讲授法：讲解商务英语口语的基本概念和知识点互动法：通过小组讨论和角色扮演等活动，培养学生的商务英语口语表达能力1.4 教学评估课堂参与度：评估学生在讨论和角色扮演中的表现口语练习：评估学生的口语表达能力和准确性第二章：商务英语口语的基本技巧2.1 教学目标掌握商务英语口语的基本技巧，包括发音、语调、语速和语量学会使用正确的商务英语词汇和短语进行口语表达2.2 教学内容商务英语口语的发音和语调：掌握正确的发音和语调，提高口语的可懂度商务英语口语的语速和语量：学会控制语速和语量，使口语表达更加清晰和有力商务英语口语的词汇和短语：学习和使用常见的商务英语词汇和短语，增加口语的专业性2.3 教学方法语音练习：通过模仿和重复练习，纠正发音和语调错误词汇学习：通过例句和练习，学习和使用常见的商务英语词汇和短语2.4 教学评估发音和语调：评估学生的发音和语调准确性词汇和短语：评估学生使用商务英语词汇和短语的准确性和流畅度第三章：商务英语口语的表达方式3.1 教学目标学会使用正确的商务英语口语表达方式，包括问候、介绍、寒暄和道别掌握商务英语口语中的礼貌用语和商业礼节3.2 教学内容商务英语口语的问候和介绍：学习和使用正确的问候和介绍用语，包括自我介绍和介绍他人商务英语口语的寒暄和道别：学习和使用正确的寒暄和道别用语，包括告别和感谢商务英语口语的礼貌用语和商业礼节：学习和使用正确的礼貌用语和商业礼节，包括请、谢谢、对不起等3.3 教学方法情景模拟：通过模拟商务场合，练习和使用正确的口语表达方式角色扮演：通过角色扮演，培养学生的商务英语口语表达能力和商业礼节口语表达方式：评估学生的口语表达方式和准确性商业礼节：评估学生的商业礼节和礼貌用语的使用情况第四章：商务英语口语的沟通技巧4.1 教学目标学会有效的商务英语口语沟通技巧，包括倾听、提问、陈述和说服掌握商务英语口语中的有效沟通策略和技巧4.2 教学内容商务英语口语的倾听：学会有效倾听他人发言，理解和回应商务英语口语的提问：学会提出有效问题，获取信息和解决问题商务英语口语的陈述和说服：学会清晰、简洁地陈述观点和说服他人4.3 教学方法讨论和小组活动：通过讨论和小组活动，培养学生的商务英语口语沟通技巧角色扮演：通过角色扮演，练习和使用有效的商务英语口语沟通策略4.4 教学评估口语沟通技巧：评估学生的口语沟通技巧和有效性角色扮演：评估学生在角色扮演中的表现和沟通能力第五章：商务英语口语的实际应用5.1 教学目标学会在不同的商务场合中使用正确的口语表达方式，包括会议、商务洽谈、演讲和报告掌握商务英语口语的实际应用技巧和策略商务英语口语在会议中的应用：学会在会议中进行有效的口语表达和沟通商务英语口语在商务洽谈中的应用：学会在商务洽谈中进行正确的口语表达和沟通商务英语口语在演讲和报告中的应用：学会在演讲和报告中进行清晰、有力的口语表达5.3 教学方法情景模拟：通过模拟商务场合，练习和使用正确的口语表达方式演讲和报告练习：通过演讲和报告练习，培养学生的商务英语口语表达能力5.4 教学评估口语应用技巧：评估学生在模拟商务场合中的口语表达方式和准确性演讲和报告：第六章：商务英语口语在会议中的应用6.1 教学目标学会在会议中使用正确的商务英语口语表达方式，包括开场、讨论、总结和决定掌握在会议中进行有效沟通和协作的技巧6.2 教学内容会议开场：学会使用正确的商务英语口语进行会议开场，介绍会议目的和议程讨论和意见交换：学会在会议中提出意见、参与讨论和回应他人意见总结和决定：学会在会议中进行有效的总结和做出决策6.3 教学方法角色扮演：通过模拟会议场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在会议中的沟通和协作技巧6.4 教学评估会议口语表达：评估学生在模拟会议中的口语表达方式和准确性沟通和协作技巧：评估学生在会议中的沟通和协作能力第七章：商务英语口语在商务洽谈中的应用7.1 教学目标学会在商务洽谈中使用正确的商务英语口语表达方式，包括开场、介绍产品/服务、谈判和达成协议掌握在商务洽谈中进行有效沟通和协商的技巧7.2 教学内容洽谈开场：学会使用正确的商务英语口语进行洽谈开场，建立良好关系和引入主题介绍产品/服务：学会清晰、准确地介绍产品或服务的特点和优势谈判和达成协议：学会在商务洽谈中进行有效的谈判和达成协议7.3 教学方法角色扮演：通过模拟商务洽谈场景，练习和使用正确的口语表达方式案例分析：通过案例分析，培养学生在商务洽谈中的沟通和协商技巧7.4 教学评估洽谈口语表达：评估学生在模拟商务洽谈中的口语表达方式和准确性沟通和协商技巧：评估学生在商务洽谈中的沟通和协商能力第八章：商务英语口语在演讲和报告中的应用8.1 教学目标学会在演讲和报告中使用正确的商务英语口语表达方式，包括开场、主体和结尾掌握在演讲和报告中进行有效沟通和表达的技巧8.2 教学内容开场白：学会使用正确的方式进行演讲或报告的开场，吸引听众的注意力主体内容：学会清晰、有条理地表达演讲或报告的主题和观点结尾总结：学会有效地进行演讲或报告的结尾，留给听众深刻印象8.3 教学方法演讲和报告练习：通过演讲和报告练习，培养学生的商务英语口语表达能力反馈和修正：通过同伴评价和教师的指导，学生对自己的演讲和报告进行反馈和修正8.4 教学评估口语表达：评估学生在演讲和报告中的口语表达方式和准确性沟通和表达技巧：评估学生在演讲和报告中的沟通和表达效果第九章：商务英语口语在电话沟通中的应用9.1 教学目标学会在电话沟通中使用正确的商务英语口语表达方式，包括接听、拨打电话和处理不同情况掌握在电话沟通中进行有效沟通和解决问题的技巧9.2 教学内容接听电话：学会正确的方式接听电话，确认身份和记录信息拨打电话：学会正确的方式拨打电话，清晰表达目的和沟通需求处理不同情况：学会应对各种电话沟通情境，解决问题和提供帮助9.3 教学方法角色扮演：通过模拟电话沟通场景，练习和使用正确的口语表达方式情景模拟：通过情景模拟，培养学生在电话沟通中的沟通和解决问题的技巧9.4 教学评估电话口语表达：评估学生在模拟电话沟通中的口语表达方式和准确性沟通和解决问题技巧：评估学生在电话沟通中的沟通和解决问题的能力第十章：商务英语口语在职场交流中的应用10.1 教学目标学会在职场交流中使用正确的商务英语口语表达方式，包括日常沟通、同事交流和跨文化交流掌握在职场交流中进行有效沟通和建立良好关系的技巧10.2 教学内容日常沟通：学会使用正确的商务英语口语进行日常沟通，包括问候、询问和告知同事交流：学会在同事之间进行有效的交流和合作，分享信息和支持跨文化交流：学会在跨文化交流中尊重和理解不同文化背景，有效沟通和合作10.3 教学方法情景模拟：通过模拟职场交流场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在职场交流中的沟通第十一章：商务英语口语在国际商务会议中的应用11.1 教学目标学会在国际商务会议中使用正确的商务英语口语表达方式，包括开场、讨论、总结和决定掌握在国际商务会议中进行有效沟通和协作的技巧11.2 教学内容会议开场：学会使用正确的商务英语口语进行会议开场，介绍会议目的和议程讨论和意见交换：学会在会议中提出意见、参与讨论和回应他人意见总结和决定：学会在会议中进行有效的总结和做出决策11.3 教学方法角色扮演：通过模拟国际商务会议场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在会议中的沟通和协作技巧11.4 教学评估会议口语表达：评估学生在模拟会议中的口语表达方式和准确性沟通和协作技巧：评估学生在会议中的沟通和协作能力第十二章：商务英语口语在跨文化商务交流中的应用12.1 教学目标学会在跨文化商务交流中使用正确的商务英语口语表达方式，包括礼貌用语、商务礼仪和跨文化沟通技巧掌握在跨文化商务交流中进行有效沟通和建立良好关系的技巧12.2 教学内容礼貌用语：学会使用正确的礼貌用语，包括问候、感谢和告别商务礼仪：学会遵守不同文化背景下的商务礼仪，包括着装、座位安排和商务宴请跨文化沟通技巧：学会理解和尊重不同文化背景，有效沟通和合作12.3 教学方法情景模拟：通过模拟跨文化商务交流场景，练习和使用正确的口语表达方式案例分析：通过案例分析，培养学生在跨文化商务交流中的沟通和协作技巧12.4 教学评估口语表达：评估学生在模拟跨文化商务交流中的口语表达方式和准确性沟通和协作技巧：评估学生在跨文化商务交流中的沟通和协作能力第十三章：商务英语口语在网络会议中的应用13.1 教学目标学会在网络会议中使用正确的商务英语口语表达方式，包括开场、讨论、总结和决定掌握在网络会议中进行有效沟通和协作的技巧13.2 教学内容会议开场：学会使用正确的商务英语口语进行会议开场，介绍会议目的和议程讨论和意见交换：学会在会议中提出意见、参与讨论和回应他人意见总结和决定：学会在会议中进行有效的总结和做出决策13.3 教学方法角色扮演：通过模拟网络会议场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在会议中的沟通和协作技巧13.4 教学评估会议口语表达：评估学生在模拟会议中的口语表达方式和准确性沟通和协作技巧：评估学生在会议中的沟通和协作能力第十四章：商务英语口语在商业演讲中的应用14.1 教学目标学会在商业演讲中使用正确的商务英语口语表达方式，包括开场、主体和结尾掌握在商业演讲中进行有效沟通和表达的技巧14.2 教学内容开场白：学会使用正确的方式进行演讲或报告的开场，吸引听众的注意力主体内容：学会清晰、有条理地表达演讲或报告的主题和观点结尾总结：学会有效地进行演讲或报告的结尾，留给听众深刻印象14.3 教学方法演讲和报告练习：通过演讲和报告练习，培养学生的商务英语口语表达能力反馈和修正：通过同伴评价和教师的指导，学生对自己的演讲和报告进行反馈和修正14.4 教学评估口语表达：评估学生在演讲和报告中的口语表达方式和准确性沟通和表达技巧：评估学生在演讲和报告中的沟通和表达效果第十五章：商务英语口语在商务旅行中的应用15.1 教学目标学会在商务旅行中使用正确的商务英语口语表达方式，包括预订、接待和商务洽谈掌握在商务旅行中进行有效沟通和解决问题的技巧15.2 教学内容预订：学会正确的方式进行酒店、机票和会议室的预订商务洽谈：学会在商务洽谈中进行正确的口语表达和沟通15.3 教学方法角色扮演：通过模拟商务旅行场景，练习重点和难点解析本文主要介绍了《商务英语口语》的教学目标、内容、方法和评估方式，涵盖了十五个章节，包括商务英语口语的基本技巧、表达方式、沟通技巧、实际应用、跨文化商务交流、网络会议、商业演讲和商务旅行等方面的内容。
大学商务英语教案
大学商务英语教案一、教案基本信息1. 课程名称：大学商务英语2. 课程性质：专业课程3. 授课对象：本科一年级商务专业学生4. 课时安排：每学期32课时5. 教学目标：提高学生商务英语听说读写能力，了解商务知识，为学生未来在国际商务领域工作打下基础。
二、教学内容及教学目标第一章：商务英语概述1. 学习商务英语的重要性2. 商务英语的基本特点3. 商务英语的应用范围4. 教学方法：讲授、讨论、案例分析第二章：商务英语阅读1. 商务英语文章的特点2. 阅读商务英语文章的策略3. 学习商务英语常用词汇和短语4. 教学方法：讲授、阅读理解练习、小组讨论第三章：商务英语听力1. 商务英语听力的特点2. 提高商务英语听力的方法3. 学习商务英语常用口语表达4. 教学方法：听力练习、角色扮演、小组讨论第四章：商务英语口语1. 商务英语口语的特点2. 商务英语口语的基本技巧3. 学习商务英语常用口语表达4. 教学方法：口语练习、情景模拟、小组讨论第五章：商务英语写作1. 商务英语写作的特点2. 商务英语写作的基本格式3. 学习商务英语常用写作技巧4. 教学方法：讲授、写作练习、小组讨论三、教学方法及评价方式1. 教学方法：采用讲授、讨论、案例分析、角色扮演、情景模拟等多种教学方法，激发学生兴趣，提高学生参与度。
2. 评价方式：平时成绩（30%）、课堂表现（30%）、课后作业（20%）、期末考试（20%）四、教学资源1. 教材：选用权威、实用的商务英语教材2. 辅助材料：商务英语文章、听力材料、口语练习题、写作模板等3. 现代化教学设备：投影仪、计算机、网络等五、教学进度安排1. 第一章：2课时2. 第二章：3课时3. 第三章：3课时4. 第四章：3课时5. 第五章：3课时一、教案基本信息课程名称：大学商务英语课程性质：专业课程授课对象：本科一年级商务专业学生课时安排：每学期32课时教学目标：提高学生商务英语听说读写能力，了解商务知识，为学生未来在国际商务领域工作打下基础。
大学商务英语教案
大学商务英语教案第一章：商务英语基础1.1 课程介绍了解商务英语的重要性学习商务英语的基本概念和术语1.2 教学目标掌握商务英语的基本词汇和表达方式提高听力理解能力增强口语交流能力1.3 教学内容商务英语词汇和术语的学习商务英语听力和口语练习1.4 教学方法讲授法：讲解商务英语的基本概念和术语互动法：进行听力理解和口语交流练习1.5 教学评估课堂参与度评估：学生的口语交流和听力理解能力课后作业评估：学生的商务英语词汇学习情况第二章：商务沟通技巧2.1 课程介绍学习商务沟通的重要性和技巧了解商务沟通的基本原则和步骤2.2 教学目标掌握商务沟通的基本原则和技巧提高商务英语书面表达能力2.3 教学内容商务沟通的基本原则和步骤的学习商务英语书面对话和商务信函的写作技巧2.4 教学方法讲授法：讲解商务沟通的基本原则和步骤案例分析法：分析商务沟通的实例写作练习法：练习商务英语书面对话和商务信函的写作2.5 教学评估课堂参与度评估：学生的口头表达和案例分析能力课后作业评估：学生的商务英语书面对话和商务信函的写作能力第三章：商务谈判技巧3.1 课程介绍学习商务谈判的重要性和技巧了解商务谈判的基本原则和步骤3.2 教学目标掌握商务谈判的基本原则和技巧提高商务英语口语表达能力3.3 教学内容商务谈判的基本原则和步骤的学习商务英语口语对话和商务谈判的技巧3.4 教学方法讲授法：讲解商务谈判的基本原则和步骤角色扮演法：进行商务谈判的口语对话练习案例分析法：分析商务谈判的实例3.5 教学评估课堂参与度评估：学生的口头表达和角色扮演能力课后作业评估：学生的商务英语口语对话和商务谈判的能力第四章：商业计划书写作4.1 课程介绍学习商业计划书的重要性和写作技巧了解商业计划书的基本结构和内容4.2 教学目标掌握商业计划书的基本结构和写作技巧提高商务英语书面表达能力4.3 教学内容商业计划书的基本结构和内容的学习商务英语书面对话和商业计划书的写作技巧4.4 教学方法讲授法：讲解商业计划书的基本结构和内容案例分析法：分析商业计划书的实例写作练习法：练习商务英语书面对话和商业计划书的写作4.5 教学评估课堂参与度评估：学生的口头表达和案例分析能力课后作业评估：学生的商务英语书面表达能力和商业计划书的写作能力第五章：商务英语翻译技巧5.1 课程介绍学习商务英语翻译的重要性和技巧了解商务英语翻译的基本原则和步骤5.2 教学目标掌握商务英语翻译的基本原则和技巧提高商务英语翻译能力5.3 教学内容商务英语翻译的基本原则和步骤的学习商务英语翻译技巧的实践和应用5.4 教学方法讲授法：讲解商务英语翻译的基本原则和步骤翻译练习法：进行商务英语翻译的实践和应用5.5 教学评估课堂参与度评估：学生的口头表达和翻译练习能力课后作业评估：学生的商务英语翻译能力和翻译质量第六章：国际商务文化差异6.1 课程介绍了解国际商务中文化差异的重要性学习不同文化背景下的商务沟通技巧6.2 教学目标认识到不同文化对商务活动的影响掌握跨文化交流中的商务沟通技巧6.3 教学内容不同文化背景下的商务礼仪和习俗的学习跨文化交流中的商务沟通技巧的实践6.4 教学方法讲授法：讲解不同文化背景下的商务礼仪和习俗文化体验法：通过模拟情景进行跨文化交流的实践6.5 教学评估课堂参与度评估：学生的口头表达和情景模拟能力课后作业评估：学生的跨文化交流能力和商务沟通技巧的学习情况第七章：电子商务基础7.1 课程介绍学习电子商务的基本概念和发展趋势了解电子商务在商务活动中的应用7.2 教学目标掌握电子商务的基本概念和发展趋势了解电子商务在商务活动中的应用7.3 教学内容电子商务的基本概念和发展趋势的学习电子商务在商务活动中的应用的案例分析7.4 教学方法讲授法：讲解电子商务的基本概念和发展趋势案例分析法：分析电子商务在商务活动中的应用实例7.5 教学评估课堂参与度评估：学生的口头表达和案例分析能力课后作业评估：学生的电子商务知识和应用能力的学习情况第八章：国际市场营销策略8.1 课程介绍学习国际市场营销的基本原则和策略了解国际市场营销中的机会和挑战8.2 教学目标掌握国际市场营销的基本原则和策略了解国际市场营销中的机会和挑战8.3 教学内容国际市场营销的基本原则和策略的学习国际市场营销中的机会和挑战的案例分析8.4 教学方法讲授法：讲解国际市场营销的基本原则和策略案例分析法：分析国际市场营销中的机会和挑战实例8.5 教学评估课堂参与度评估：学生的口头表达和案例分析能力课后作业评估：学生的国际市场营销知识和策略能力的学习情况第九章：商务英语报告写作9.1 课程介绍学习商务英语报告的基本结构和写作技巧了解商务英语报告在商务活动中的应用9.2 教学目标掌握商务英语报告的基本结构和写作技巧提高商务英语书面表达能力9.3 教学内容商务英语报告的基本结构和写作技巧的学习商务英语报告在商务活动中的应用的案例分析9.4 教学方法讲授法：讲解商务英语报告的基本结构和写作技巧案例分析法：分析商务英语报告在商务活动中的应用实例写作练习法：练习商务英语报告的写作9.5 教学评估课堂参与度评估：学生的口头表达和案例分析能力课后作业评估：学生的商务英语书面表达能力和报告写作能力第十章：商务英语口语展示10.1 课程介绍学习商务英语口语展示的基本技巧和注意事项了解商务英语口语展示在商务活动中的应用10.2 教学目标掌握商务英语口语展示的基本技巧和注意事项提高商务英语口语表达能力10.3 教学内容商务英语口语展示的基本技巧和注意事项的学习商务英语口语展示在商务活动中的应用的案例分析10.4 教学方法讲授法：讲解商务英语口语展示的基本技巧和注意事项案例分析法：分析商务英语口语展示在商务活动中的应用实例口语练习法：进行商务英语口语展示的练习10.5 教学评估课堂参与度评估：学生的口头表达和案例分析能力课后作业评估：学生的商务英语口语展示能力和表达效果的学习情况第十一章：商务英语会议技巧11.1 课程介绍学习商务英语会议的基本流程和技巧了解如何在商务会议中有效沟通11.2 教学目标掌握商务英语会议的基本流程和技巧提高在商务会议中的沟通能力11.3 教学内容商务英语会议的基本流程和技巧的学习如何在商务会议中有效沟通的实践11.4 教学方法讲授法：讲解商务英语会议的基本流程和技巧角色扮演法：进行商务会议沟通的实践案例分析法：分析商务会议沟通的实例11.5 教学评估课堂参与度评估：学生的口头表达和角色扮演能力课后作业评估：学生的商务英语会议流程和沟通技巧的学习情况第十二章：商务英语演讲技巧12.1 课程介绍学习商务英语演讲的基本结构和技巧了解如何在商务场合中进行有效演讲12.2 教学目标掌握商务英语演讲的基本结构和技巧提高在商务场合中的演讲能力12.3 教学内容商务英语演讲的基本结构和技巧的学习如何在商务场合中进行有效演讲的实践12.4 教学方法讲授法：讲解商务英语演讲的基本结构和技巧演讲练习法：进行商务英语演讲的实践反馈法：获取改进商务英语演讲的反馈12.5 教学评估课堂参与度评估：学生的口头表达和演讲能力课后作业评估：学生的商务英语演讲结构和技巧的学习情况第十三章：商务英语商务宴请技巧13.1 课程介绍学习商务英语商务宴请的基本礼仪和技巧了解如何在商务宴请中进行有效沟通13.2 教学目标掌握商务英语商务宴请的基本礼仪和技巧提高在商务宴请中的沟通能力13.3 教学内容商务英语商务宴请的基本礼仪和技巧的学习如何在商务宴请中进行有效沟通的实践13.4 教学方法讲授法：讲解商务英语商务宴请的基本礼仪和技巧角色扮演法：进行商务宴请沟通的实践案例分析法：分析商务宴请沟通的实例13.5 教学评估课堂参与度评估：学生的口头表达和角色扮演能力课后作业评估：学生的商务英语商务宴请礼仪和沟通技巧的学习情况第十四章：商务英语谈判技巧14.1 课程介绍学习商务英语谈判的基本原则和技巧了解如何在商务谈判中取得优势14.2 教学目标掌握商务英语谈判的基本原则和技巧提高在商务谈判中的沟通能力14.3 教学内容商务英语谈判的基本原则和技巧的学习如何在商务谈判中取得优势的实践14.4 教学方法讲授法：讲解商务英语谈判的基本原则和技巧角色扮演法：进行商务谈判的实践案例分析法：分析商务谈判的实例14.5 教学评估课堂参与度评估：学生的口头表达和角色扮演能力课后作业评估：学生的商务英语谈判能力和技巧的学习情况第十五章：商务英语复习与提升15.1 课程介绍复习前面所学的内容提升商务英语的综合能力15.2 教学目标巩固前面所学的内容提升商务英语的综合能力15.3 教学内容复习前面所学课程的重点内容进行商务英语的综合实践15.4 教学方法复习法：复习前面所学的内容实践法：进行商务英语的综合实践15.5 教学评估课堂参与度评估：学生的口头表达和实践能力课后作业评估：学生的商务英语综合能力和提升情况重点和难点解析本文主要介绍了大学商务英语教案，涵盖了商务英语基础、商务沟通技巧、商务谈判技巧、商业计划书写作、国际商务文化差异、电子商务基础、国际市场营销策略、商务英语报告写作、商务英语口语展示、商务英语会议技巧、商务英语演讲技巧、商务英语商务宴请技巧、商务英语谈判技巧和商务英语复习与提升等十五个章节。
《商务英语》课程教学设计方案.doc
《商务英语》课程教学设计方案一、课程的性质《商务英语》课程是国际商务专业开设的一门专业必修课，教学对象为国际商务专业专科层次的学生，旨在培养能够熟练使用外语进行国际商务活动的实用型国际商务人才。
二、在该专业所有课程中位置该课程是以英语基础语言知识和技能训练课程如：英语语音语调、综合英语、英语听力、英语口语、英语翻译基础等课程为基础开设的一门综合性、基础实践性课程。
注重培养学生运用英语在商务环境中进行口头、笔头交际的能力。
课程具有延伸性，为其它的国际商务专业课程，如：国际市场营销、商务英语写作、外贸函电、国际贸易实务、商务英语谈判、进出口业务等专业课程打下商务语言基础。
并与以上所述基础语言课程和专业课程教学互相渗透，互相促进，互相支撑，构成前后连续三年不断的课程体系。
三、教学内容和要求教学内容包括常规商务活动中所涉及的五个普通商务工作任务模块中所需的商务语言能力：工作交流(job routines).商务陪同(business reception ).会议安排(meeting )、国际贸易(internationaltrade )、市场工作(marketing )、这五个工作任务模块中所需商务语言能力包含如工作面试(interview)、职业语言(working together )、电话英语(on the phone )> 书面报告(summaries, notes, reports )、参观公司(a tour in the company ) 、陈述公司概况(presenting the company )、接待工作(visitors)、组织会议(arrange the meeting )、出行安排(travelers )、贸易会(Trade Fare )、询问、陈述产品概况(ordering and supplying goods or services )、询盘(answering and making enquiries )、议价(price)、签订合同(contracting) > 结款(money matters ) > 发货与接货(delivery )、产品服务(dealing with problems )、市场开发、(promotion) 广告策划与宣传(advertising )等19个主要商务工作环节中的语言应用能力。
大学商务英语备课教案
课程名称：商务英语授课班级：财务管理专业授课教师： [教师姓名]授课时间： 2023年秋季学期教学目标：1. 培养学生对商务英语的实际应用能力，使其能够在国际商务环境中流畅地进行沟通。
2. 提高学生的商务英语写作、阅读、听力、口语和翻译能力。
3. 增强学生对商务文化、商务礼仪和国际贸易知识的了解。
教学内容：第一部分：商务英语写作教学大纲：1. 商务信函写作：介绍商务信函的基本格式、写作技巧和常见类型，如询价信、订单确认信、投诉信等。
2. 报告与提案写作：讲解如何撰写商务报告和提案，包括结构、内容和语言特点。
3. 商务邮件写作：分析商务邮件的特点和写作要点，如邮件格式、语气和内容。
教学方法：- 案例分析：通过分析真实的商务信函、报告和邮件，让学生了解不同情境下的写作规范。
- 角色扮演：让学生分组模拟商务场景，进行信函、报告和邮件的写作和交流。
- 小组讨论：引导学生讨论商务写作中的常见问题和解决方法。
教学过程：1. 导入：介绍商务英语写作的重要性，并简要回顾相关知识点。
2. 讲解：详细讲解商务信函、报告和邮件的写作技巧和格式。
3. 练习：布置相关写作练习，并组织学生进行小组讨论和角色扮演。
4. 点评：对学生的写作进行点评，并提供修改建议。
第二部分：商务英语阅读教学大纲：1. 商务新闻阅读：介绍如何快速阅读商务新闻，获取关键信息。
2. 商务报告阅读：讲解如何分析商务报告，理解报告内容和结论。
3. 商务案例阅读：分析典型的商务案例，学习解决实际问题的方法。
教学方法：- 快速阅读技巧：教授学生如何快速阅读商务材料，提高阅读效率。
- 案例分析：通过分析商务案例，提高学生对商务问题的理解和解决能力。
- 小组讨论：引导学生讨论商务阅读中的难点和重点。
教学过程：1. 导入：介绍商务英语阅读的重要性，并简要回顾相关知识点。
2. 讲解：详细讲解商务新闻、报告和案例的阅读技巧。
3. 练习：布置相关阅读练习，并组织学生进行小组讨论。
商务英语教学教案
商务英语教学教案教案标题：商务英语教学教案教学目标：1. 帮助学生掌握商务英语的基本词汇和表达方式。
2. 培养学生在商务场景中进行口语交流和书面沟通的能力。
3. 提高学生的商务英语听力和阅读理解能力。
4. 培养学生的跨文化沟通和商务礼仪意识。
教学内容：1. 商务英语基础词汇和短语学习。
2. 商务英语口语交流技巧和表达方式。
3. 商务英语书面沟通技巧和写作规范。
4. 商务英语听力和阅读理解训练。
5. 跨文化沟通和商务礼仪学习。
教学步骤：第一课：商务英语基础词汇学习1. 导入：通过展示商务场景图片和讨论引入商务英语学习的话题。
2. 基础词汇学习：教授商务英语中常用的词汇和短语，包括公司组织结构、商务活动、会议和谈判等方面的词汇。
3. 练习：学生进行基础词汇的口头和书面练习，包括造句和对话练习。
第二课：商务英语口语交流技巧1. 导入：回顾上节课学习的商务英语基础词汇，并引入商务英语口语交流的重要性。
2. 口语交流技巧：教授商务英语口语交流的技巧，包括礼貌用语、提问技巧和回答技巧等。
3. 角色扮演：学生分组进行商务场景的角色扮演，练习口语交流技巧。
第三课：商务英语书面沟通技巧1. 导入：回顾商务英语口语交流技巧，并引入商务英语书面沟通的重要性。
2. 书面沟通技巧：教授商务英语书面沟通的技巧，包括商务电子邮件写作、商务报告撰写和商务函件写作等。
3. 写作练习：学生进行商务英语书面沟通的练习，包括写商务电子邮件和商务报告。
第四课：商务英语听力和阅读理解训练1. 导入：回顾商务英语听力和阅读理解的重要性，并引入商务英语听力和阅读理解训练的话题。
2. 听力训练：学生进行商务英语听力练习，包括听取商务电话对话和商务演讲等。
3. 阅读理解训练：学生进行商务英语阅读理解练习，包括商务文章和商务合同等。
第五课：跨文化沟通和商务礼仪学习1. 导入：回顾商务英语跨文化沟通和商务礼仪的重要性，并引入跨文化沟通和商务礼仪学习的话题。
商务英语入门教案.doc
Teaching Plan for Introduction To Business EnglishWeeks 1・2 Unit 1: Forms of Business OwnershipTeaching Periods: 4L Teaching Objectives1.To be able to correctly express in English these terminologies of this unit2.To know the basic concept of what is sole proprietorships3・ To understand the difference between sole proprietorships and partnerships4.To understand the difference between corporation and limited liability company5.To know general content of Mergers and Acquisitions6.To know the features of franchisingIL Teaching Focus and DifficultiesA. Teaching focus:1.To understand the difference between sole proprietorships and partnerships2.To understand the difference between corporation and limited liability company3.To be able to correctly express in English these terminologies of this unitB・ Teaching Difficulties:1 ・ To know the features of franchising2.To understand the difference between sole proprietorships and partnerships3.To understand the difference between corporation and limited liability companyIIL Teaching Contents and ProceduresChicken soup for the soul:Life is like a piano・ White keys represents joy. Black shows sadness. As you go through life, remember that the black keys make music too.Lead-in Question:How many Chinese and foreign companies can you name?Group discussion:What is your most admired company?What companies do you wish to work for?Sole ProprietorshipsAn organization that is owned and managed by one person is called a sole proprietorship・Features:1 .Provides the capital by one person.2.Operates the business aided by several employees・3.Owns all the assets of the business and the profit generated by it.4.Assumes complete responsibility.Advantage:1.You can be your own boss.2.The easiest form of business to start・3.Be flexible to the changing circumstances of the market・Disadvantage:l.It is difficult for the owner to raise capital.2.Business liabilities are the owner's liabilities.ck of stability.4.The owner's knowledge and experience is limited・PartnershipsA partnership is legal relationship between persons carrying on a profit-motivated business.A. General partnershipB. Limited partnershipFeatures of general partnership:• 1 .Two or more individuals own the business •• 2.Each partner contributes time, money, property, labor or skill.• 3.Partners share profits and losses according to a plan specified by agreement between them.• 4.Each partner can incur debt and sign contracts・• 5.All partners arc liable for business debts-Features of limited partnership:• 1 .Includes one or more general partners and one or more limited partners.• 2.The general partners arrange and run the business・• 3.The limited partners are investors only.• 4.Thc limited partner's liability is limited liability.• 5.The general partner^ liability is unlimited liability・Advantage:•l.More people, more skills and more resources.• 2.Share business losses and risks with partners.Disadvantage:•l.The division of profits can cause conflicts.• 2.There may be disagreement among partners・Joint Venture• A joint venture is the pooling 联合of resources and expertise by two or more businesses, typically from different areas or countries to achieve a particular goal.For example:• 1.Business expansion• 2.Development of new products• 3.Moving into new markets, particularly overseasAdvantage:1 .Access to new market.2.Increase capacity.3.Share risks with the partner4.A ccess to specialized staff and technology.Disadvantage:1.The partners do not share the common objectives-2.Unequal position in the business.3.Different cultures and management styles result in poor co-operation between the partners ・CorporationsThe corporation is a legal entity, allowed by legislation, which permits a group of people to create an organization, which can then focus on pursuing set objectives.Features of corporations:• 1. Owned by stockholders, but not necessarily managed by a stockholder.• 2.Liable for its own debts and taxes.Advantage:• 1 .Limited liability of owners.• 2.Skilled management team・• 3. Greater capital base.• 5. Stability.Disadvantage:1 .Multiple taxation.2.Difficulty and expense of starting・ernment involvement.4.personal interest・Mergers and AcquisitionsA Merger is the result of the combination of two companies to form a new company.A Acquisition is one company buying the property and obligations of another company. FranchisesA franchises is the right to use a business name and sell products or services, usually in a specific geographical territory.Features of franchises:• 1.Reduce risk and receive support.• 2.The preliminary work has been done・• 3.The customer base may be set and with good name recognition.• 4.Receive management assistance 管理辅助and training from the franchiser.IV< Assignments1 .Finish exercises of this chapter in the textbook.(written)2.Group work: Make a dialogue of greeting businessmen, (spoken)V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the difference between sole proprietorships and partnerships as well as that between corporation and limited liability companyKnow the general content of Mergers and Acquisitions and the features of franchising Teaching Plan for Introduction To Business EnglishWeeks 3・5 Unit 2: Business Start-upTeaching Periods: 6L Teaching Objectives1・ To be able to correctly express in English these terminologies of this unit2.To know: What Does it Take to Be an Entrepreneur3.To understand: How to Evaluate the Chance for Success4.To understand: How to Get Started the Business5・ To know: How to Discover a Winning Idea6. To know : How to Organize a businessII. Teaching Focus and DifficultiesA・ Teaching focus:1.Help the students know: How to Discover a Winning Idea2.Help the students understand: How to Get Started the Business3.Help the students know : How to Organize a businessB. Teaching Difficulties:To understand: How to Get Started the BusinessIIL Teaching Contents and ProceduresChicken soup for the soul:Accept your life if you cant change it. Change your life if you can't accept it.Lead-in Question:Nowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on campus・Group discussion:Do you think it is right for you?How can you transform your dream into reality?What capital and personal skills do you need, but don't have?What other aspects should you consider?What Does It Take to Be an Entrepreneur?See Opportunity Where Others Do Not一See opportunity and build your dream intoreality, then realize Chinese Dream.Self-Motivated一Keep your focus;一Have your own motivation to go on and getthe work done;—Have the determination to get through thetough times・Willing to Make Sacrifices一Work long hours;一Cut leisure activities like getting on line,watching TV, dancing, etc.—Have less time to chat with friends・Know Where You Are Headed一You should have a strong set of business skillsand get a better idea of yourself.Arendt Afraid to Fail—Failure is mother of success. Business can fail.They fail all the time. You must be able to takesome risks.What Traits do You Find in Bill Gates?—Strongly believes in hard work;——Being ambitious, intelligent and competitive;一When in college, he and his close friend Allen started a new company;—Developed a small computer to measure trafficflow to found around $200,()00;一Dropped out from Harvard;—Worked very hard to achieve his vision 憧憬.How to Discover a Winning Business IdeaExamine Your Own Skill Set for Business Ideas—What have I done?一What can I do?一Will people be willing to pay for my productsor service?Keep up-to・date and Identify Business Opportunities—Read or watch news regularly to find possible business ideas.一Keeping up with current events will help you identify market trends, new fads 时尚，industry news.Evaluating Your Chance for SuccessMarket AssessmentDo some research to get to know more about your market. Find out the following in your research:一Who are your potential customers? Will their characteristics affect where you need to be?—How can you reach your customers?—How much will they pay for your product or service?一Who are your competitors?Financing AssessmentIf the startup costs are more than you have on hand and more than you will be able to earn right out of the gate:一one possible solution is to get a loan for your business from a bank.一A second solution, chosen by many small businesses, is to raise the money yourself, perhaps by selling some of your possessions.Getting StartedOne of the best ways to learn how to run a small business is to talk to others who have already done it.一They will tell you that location is critical・——They will caution you not to be undercapitalized・一They will warn you about the problems of finding and retaining good workers.—They will tell you to keep good records and hire a good accountant.—Learn small-business management by becoming anapprentice 学徒or working for a successful entrepreneur, at least for three years.Organizing Your BusinessChoosing a Form of OrganizationNaming Your BusinessLocating Your BusinessOpening Your Business at the right timeBuying or Leasing EquipmentGetting Licenses and PermitsMarketing Your Product or ServiceIV Assignments1 .Finish exercises of this chapter in the textbook・2.Writc a short composition on the issue: How to Discover a Winning Idea?V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question : What does it take to be an entrepreneurKnow: How to get started and organize a businessTeaching Plan for Introduction To Business EnglishWeeks 6・8 Unit 3: Corporate Ethics and Corporate CultureTeaching Periods: 6L Teaching Objectives1.To be able to correctly express in English these terminologies of this unit2.To know: What is corporate culture?3.To understand the influence of corporate culture on climate and management practice4.To know different corporate cultures5.To know the function of different corporate culturesII. Teaching Focus and DifficultiesA・ Teaching focus:1.To understand the influence of corporate culture on climate and management practice2.To know the function of different corporate culturesB. Teaching Difficulties:1.To understand the influence of corporate culture on climate and management practiceIIL Teaching Contents and ProceduresChicken soup for the soul:In some way, to where is not important, the important thing is that you can see what kind of scenery as well as your mood on the way.Lead-in Question:In advertising, having an unclear or misleading price might help promote a product, but is it ethical?Group discussion:Societies support business and supply it with consumers, but is the business supposed to give anything back to society like protecting our environment?The following listed are some factors related to corporate culture・ Suppose you are looking for a job, discuss with your partner to find which factor of the following affects you most and why.一The hours you work per day and per week——The work environment一The dress code—The training and skills development you receive—The amount of time outside the office you are expected to spend with co-workers一Interaction with other employeesCorporate EthicsEthics are p「inciples of behavior that distinguish between right and wrong. People working in business frequently face ethical questions.Corporate Ethics is the evaluation of business activities and behaviors as right or wrong.Ethical standards in business arc based on commonly accepted principles of behavior established by the expectations of society, the firm, the industry, and an individiiafs personal values. Corporate Social ResponsibilityCorporate social responsibility is the awareness that business activities have an impact on society, and the consideration of that impact by firms in decision-making.Reasons that companies take social responsibilities:一Firstly, they have a moral duty to help;—Secondly, they are part of the society's problems;—Thirdly, companies expect that they will continues operating in society in the future;一Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible;一Finally, social responsibility improves the image of a company.Ways in which a business can give back to society:—Give fair wages and never be seen to be exploiting workers;一Set fair prices for the goods and services provided;一Aim at quality production & customer satisfaction;一Set up social welfare facilities;—Participate in social activities;—Share ideas and intelligence・Questions for Discussion一What does corporate ethics mean?一What are some ethical concerns that arise in the business world?—What is corporate social responsibility? Why is it important for businesses to act in a socially responsible manner?What Is Corporate Culture?Corporate culture is described as the personality of an organization, or simply as “how things are done around here M・It guides how employees think, act and feel, including such elements as core values and beliefs, corporate ethics, and rules of bchavio匸Corporate culture is the DNA of the company.Three key functions of corporate culture:—Provide a sense of identity for members;一Generate commitment to the organization^ mission;一Clarify and reinforce standards of bchavio匚Different Corporate CulturesAt the root of any organization's culture there is a set of core characteristics collectively valued by members of an organization・These characteristics illustrate the essential ways in which the cultures of organizations differ from one anothcr.Questions for Discussion—What is the corporate culture of UPS?—What are people working at MCI encouraged to do?一In DuPont Chemical Company, what are employees expected to do? And how about employees in Nokia Corporation?Creation of Corporate CultureCompany Founders:—The founders often possess dynamic personalities, strong values, and a clear vision of how the organization should operate・一Their values usually become the accepted ones in the company.Experience with the General Business and Industry Environment—Some corporate cultures are shaped by their interaction with the external environment.—Walmart^s unique market niche is its moderate quality but attractive prices・Contact with Others一Shape of an organization based on how it develops out of contact between groups and individuals within it.— Corporate culture reflects the fact that people assign similar meanings to various events and actions and they come to perceive the key aspects related to the organization^ work in a similar manne匚IV< Assignments1 .Finish exercises of this chapter in the textbook・2.Questions to consider by yourself:—What are the three major factors contributing to the emergence of organizational culture?一Try to illustrate how an organizational culture is created by its founder or foundersV. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question: What is corporate culture?Know the influence of corporate culture on climate and management practice and the function of different corporate cultures.Teaching Plan for Introduction To Business EnglishWeeks 9・11 Unit 4: ManagementTeachin父Periods: 6L Teaching Objectives1 .What Is Management?anizational Structure3.Management Levels4.Managerial Roles5.Management SkillsII. Teaching Focus and DifficultiesA.Teaching focus:1.To understand what management is and its influence on business2.To know something about management skillsB.Teaching Difficulties:1・ To understand what management is and its influence on business1IL Teaching Contents and ProceduresChicken soup for the soul:Along the long way of changing, you may occasionally slip and fall. You have to learn to face failures, for the road to success is full of ups and downs・Lead-in Question:An effective executive is indispensable to the growth of corporation.Can you name some famous entrepreneurs?Group discussion:What kind of leader do you prefer? Why?What is management?Management can be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives・Planning—Planning means defining goals for organizational performance and deciding on the tasks and use of resources needed to attain them.一Planning is a task that each manager must do every day. It is a continuous process.一Planning is basically men tai. It requires thinking things through logically.Planning answers several fundamental questions for managers:—What is the situation now?一What is the state of the economy and other environments?一What opportunities exist for meeting people's needs?一What products and customers are most profitable?—Why do people buy （or not buy） our products?一Who arc our major competitors?—What threats are they to our business?The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations・一SWOT stands for strengths, weaknesses, opportunities and threats.Strategic （long-range） planning （战略规划/长期规划）It determines the major goals of the organization as well as the policies, procedures, and strategies for obtaining and using resources to achieve those goals.Tactical （short-range） planning （战术规划/短期规划）It is the process of developing detailed, short-term strategies about what is to be done, who is to do it, and how it is to be done.Operational planning （运营规划）It is the process of setting work standards and schedules necessary to implement the tactical objectives ・Contingency planning （应急计划）It is the process of preparing alternative courses of action that may be used if the primary plans don't achieve the organization's objectives-Organizing—Organizing involves the assignment of tasks, the grouping of tasks into departments, and the allocation of resources to departments・—Organizing makes optimum use of the resources required to enable the successfulcarrying-out of plans. （Implementation）Directing—Directing is the use of influence to motivate employees to achieve organizational goals・一Directing involves motivating entire departments and divisions 分部as well as those individuals working immediately with the manage匚Two directing styles:—Autocratic leadership （专制型领导）It means providing subordinates with detailed job instructions・一Democratic leadership （民主型领导）The manager consults with 协商subordinates about job activities, problems, and corrective actions.Controlling一Controlling involves verifying （核实）that actual performance matches the plan.一The core idea of controlling is to modify behavior and performance when deviations （背离）from plans are discovered.—Planning, organizing, directing are the initial steps for getting the job done.—Con trolling is con cer ned with making certain that plans are correctly implemented ・Five basic steps of the process of control:Set clear standards for time, quality, quantity, and so on.Monitor and record actual performance （results）.Compare results against plans and standards.Communicate results and deviations to the employees involved・Take corrective action when needed・Questions for Discussion—What is the difference between strategic, tactical, and contingency planning? What is your strategic plan and tactical plan?—Give a brief presentation on how you use the four functions to manage your college (or daily) life.Organizational StructureOrganizational structure is the formal framework by which job tasks are divided, grouped, and coordinated・Formalization is an important aspect of structure・It is the extent to which the units of the organization are explicitly defined and its policies, procedures, and goals arc clearly stated.It is the official organizational structure conceived and built by top management.Questions for Discussion—What is organizational structure? How can an organization structure itself efficiently?Management LevelsAs enterprises grow from an owner to a group to a corporation, a number of managerial levels of management 一top level, middle level and first level 一are usually portrayed as a man agerial hierarchy.The extent to which managers perform the functions of management — planning, organizing, directing, and controlling 一varies by level in the management hierarchy.Top・LeveI ManagersResponsibilities of Top-Level Managers:—setting organizational goals—defining strategies for achieving them一monitoring and interpreting the external environment一making decisions that affect the entire organization—looking to the long-temi futureMiddle-Level ManagersResponsibilities of Middle-Level Managers:一receiving the broad overall strategies, missions, and objectives from top-level managers 一translating them into specific action programs一implementing the broad organizational plans—encouraging teamwork—resolving conflictsFirst-Level Managers:Responsibilities of First-Level Managers:Directing and controlling the work of employees in order to achieve the team goals motivating employees to perform satisfactorily translating overall corporate goals into action plans.— This management level (supervisory level) is the link between managers and non-managers. Organizational objectives eventually meet the test of reality at this level.Questions for DiscussionDraw the chart of your university or college depicting job titles, lines of authority. Then answer the following questions:一What arc the levels of management depicted in the chart of your university or college?一What is the top executive called?一What are the middle level executives called?Management SkillsManagement skill is the ability to use knowledge, behaviors, and aptitudes to perform a task. Skills arc learned and developed with experience, training, and practice.Conceptual skill一Conceptual skill is the cognitive ability to see the organization as a whole and the relationship among its parts.一Conceptual skill involves: the manager^ thinking, information processing, and planning abilities knowing where one's department fits into the total organization and how the organization fits into the industry, the community, and the broader business and social environment Human relation skill—Human relation skill is the manager's ability to work with and through other people and to work effectively as a group membe匚一Human relation skill involves: the ability to motivate, facilitate, coordinate, lead, communicate, and resolve conflicts, allowing subordinates to express themselves without fear of ridicule and encourages participation.Technical Skill—Technical skill is the understanding of and proficiency in the performance of specific tasks.一Technical skill involves: mastery of the methods, techniques, and equipment involved in specific functions such as engineering, manufacturing, or finance specialized knowledge, analytical ability, and the competent use of tools and techniques to solve problems in that specific discipline. IV< Assignments1 .Finish exercises of this chapter in the textbook・2.Questions to consider by yourself:—What are the first level executives called?—What is challenging about being a middle level executive? Try to locate such an executive and ask him or her this question.V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question: What is organizational structure? How can an organization structure itself efficiently?Know the influence of management on a business.Teaching Plan for Introduction To Business EnglishWeeks 12・14 Unit 5: Production and OperationsTeachin父Periods: 6L Teaching Objectives1.What Is Production and Operations?2.Plant Location3.Production Processes4.Materials Management, Purchasing and Inventory Control5.Controlling Production: SchedulingII. Teaching Focus and DifficultiesA.Teaching focus:1.To understand production processes2.To know importance of plant locationB.Teaching Difficulties:1・ To understand production processes2. To know importance of plant locationIIL Teaching Contents and ProceduresChicken soup for the soul:If youTe brave enough to say goodbye, life will reward you with a new hello.Lead-in Question:How do your parents or you make dumplings? Can you describe the whole process 一how to prepare, what ingredients are needed, how to make the fillings, and what the steps are that lead to the final products?Group discussion:How do the clothing factory, restaurant, and bakery respectively produce their products? Docs the university also produce its products? Why?What Is Production and Operations?Production—Production is the process of transforming inputs such as raw materials into outputs such as goods and services・一Production is not limited to the manufacture of goods; it applies to both the service and the manufacturing sectors of the economy.Manufacturing—Manufacturing means making goods by hand or with machinery as opposed to extracting things from the earth (mining, fishing); services are not manufactured・Operations一Operations are the functions needed to keep the company producing, literally any function or series of functions introduced to carry out a strategic plan.Production Process—Production process involves three phases: (1) input, (2) transformation, and (3) output. Questions for Discussion一In what way might the production process for manufacturing automobile be similar to that for making television sets?—Do all production processes have the same three phases of input, transformation, and output? Explain using examples.Plant LocationMost companies will choose a site based on such important factors as:Customer locationSource of raw materialsLabor supplyPower and waterCommunity environmentQuestions for Discussion—When would you expect a firm to set up its plant close to its customers?一Do all companies locate near their source of raw materials? Why or why not?一Of the five factors listed in this section, which is most important in choosing the plant location?Questions for Discussion—Can you explain the differences among the following concepts: manufacturing process, assembly process, analytic process, continuous process, and intermittent process? Give examples to illustrate the production processes.Material, Purchasing and Inventory ControlMaterials Management—Materials are inputs to production or manufacturing・一Materials requirements planning (MRP) is a computer-based system that uses sales forecasts to make sure that needed parts and materials are available at the right place and the right time. Purchasing—Purchasing is the function in the company that searches for quality material resources, locates the best suppliers, and negotiates the best price for quality goods and services.一The relationship between suppliers and manufacturers is much closer, with suppliers often locating their facilities near the manufacturer.Inventory Control—Inventory refers to a list of goods and materials held available in stock・一Manufacturing organizations usually divide their inventory into three parts:Materials and components scheduled for use in making a product;Materials and components that have begim their transformation to finished products;Finished products that are ready for sale to customers・Controlling Production: Scheduling一 A schedule is a representation of the time necessary to carry out a particular task.一 A job schedule shows the plan for a particular job. It is created through reviews which determine the method and time required・Questions for Discussion—What should you take into consideration when you prepare a production schedule?一Draw a PERT chart for making a breakfast of three-minute eggs, buttered toast, and coffee. Which process would be the critical path, the longest process?—Develop a PERT chart that depicts your plans for a college education. What events should be noted?Modern Production TechniquesFlexible Manufacturing Systems一Flexible manufacturing systems (FMS) are totally automated production centers that include robots, automatic materials handling equipment, and computer-controlled machine tools that can perform a variety of functions to produce different products.一 A successful example is the National Bicycle Industrial Co., a subsidiary of Japanese。
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ＸＸ大学教案2011 —2012 学年第 1 学期课程名称商务英语课程类别必修课学时/学分48/3授课专业财务管理班级09财务管理1,2,3,4,5,6使用教材商务英语阮绩智编开课单位经济管理学院授课教师商务英语课程教案习题课□其他：安排授课题目（教学章、节或主题）：课程介绍教学目的和要求（分掌握、理解、了解三个层次）：课程教学目的及要求：该课程主要培养学生在涉外商务活动中用英语交际的能力。
具体的说，要求学生能熟练运用英语处理日常事务，比如熟练掌握商务信函、询价与报价、包装与运输、投诉与理赔、电子商务等方面内容的商务英语，提高商务英语听、说、读、写的能力。
教学重点：Course description and objective; Course requirement and assessment。
教学进程方法及手段教师自我介绍（5分钟）教学大纲与课程介绍（60分钟）：教学目标、课程内容、教材、教学方法、教学要求、测评方法、成绩评定等。
商务英语材料阅读：How to learn business English well?（15分钟）提问（5分钟）课堂讨论(5分钟) PPT演示提问和讨论思考题、讨论题、作业：What is business English?What are the main contents of this course?How to learn business English well?教学后记：在课程介绍基础上，让学生初步接触有关商务英语阅读材料，目的是激发学生学习此门课程的兴趣。
商务英语课程教案习题课□其他：安排授课题目（教学章、节或主题）：Unit 1 Applying for a job教学目的和要求（分掌握、理解、了解三个层次）：掌握求职与面试的常用语;理解申请工作的准备要点;了解一般的面试礼仪.教学重点：求职与面试的常用语。
教学难点：用英语介绍个人履历。
教学进程方法及手段引入新课(5分钟)：Learning objectives: Preparing for a job interview; talking abouteducational background, experiences and special skills; writing a curriculum vitae and a letter of application讲授新课（50分钟）：Listening task: The job interview.Speaking taskReading task: How to make your job interview successful课堂练习（30分钟）：Answer questions to listening task.Speaking task: dialogue (practice dialogue in pairs)课堂小结（5分钟）：Sentence patterns about applying for a job(see page 15) PPT演示提问和讨论思考题、讨论题、作业：1.熟记有关申请工作的句型和词汇；2.成功面试的要点有哪些（presentation practice）？教学后记：商务英语课程教案授课方式理论课√讨论课√实践课□习题课□其他：课时安排 2 学时课次 3授课题目（教学章、节或主题）：Unit 1 Applying for a job：writing taskUnit 2 Companies教学目的和要求（分掌握、理解、了解三个层次）：掌握求职信和简历的写作要求，理解写作格式，了解公司组织结构教学重点：求职信和简历的写作。
教学难点：公司组织结构。
教学进程方法及手段引入新课(5分钟)：The importance of c.v for you to apply a job讲授新课(60分钟)：1.The components of Curriculum vitae :basic personal information;jobobjective;education;work experience;social practice special skills;hobbies2.The main parts of applicationpanieslistening task:Burger King ;ACT System Corporation课堂练习(20分钟)：Answer questions for listening task (Page 23)课堂小结(5分钟)：Organization of companies PPT演示提问和讨论思考题、讨论题、作业：Write C.v and application letters 教学后记：商务英语课程教案授课方式理论课√讨论课√实践课□习题课□其他：课时安排2 学时课次 4授课题目（教学章、节或主题）：Unit 2 Companies教学目的和要求（分掌握、理解、了解三个层次）：掌握介绍公司的常用语，理解商务报告的写作步骤；了解荷兰皇家壳牌集团教学重点：撰写商务报告。
教学难点：商务报告格式与用语教学进程方法及手段引入新课(5分钟)：List a few famous companies in the world讲授新课(60分钟)：Reading task: The Royal Dutch/shell/ Group Writing task: reports writing:some basic steps 课堂练习(20分钟)：有关商务报告的汉译英练习（P41）课堂小结(5分钟)：回顾关于公司方面的专门词汇PPT演示提问和讨论思考题、讨论题、作业：Writing practice:P34 .1教学后记：商务英语课程教案授课方式理论课√讨论课√实践课□习题课□其他：课时安排 2 学时课次 5授课题目（教学章、节或主题）：Unit 3 Business calls教学目的和要求（分掌握、理解、了解三个层次）：掌握商务电话常用语,理解商务电话的重要性，了解用英语打电话的注意事项教学重点：商务电话常用语；教学难点：如何接听商务电话教学进程方法及手段引入新课（5分钟）：Introduction of learning objectives of this unit讲授新课（60分钟）：Listening task: telephone manners Reading task: marketing yourself: telephone skills(18 tips) 课堂练习（20分钟）：Answer questions for listening task Speaking task: practice in pairs课堂小结（5分钟）：商务电话常用语PPT演示WORD文档演示提问和讨论思考题、讨论题、作业：(page 50)Which do you think are five most important tips?Which of the tips do you disagree with? Why?教学后记：商务英语课程教案授课方式理论课√讨论课√实践课□习题课□其他：课时安排2 学时课次 6授课题目（教学章、节或主题）：Unit 3 Business calls: writing task;Unit 4 business travel教学目的和要求（分掌握、理解、了解三个层次）：掌握备忘录的写作，理解商务旅行常用语句，了解国际旅行礼仪。
教学重点：备忘录的写作；教学难点：商务旅行常用语教学进程方法及手段引入新课（5分钟）：The purposes of the memos讲授新课（60分钟）：Writing task:memo:the general format,messages,tone,guidelines Listening task:travelling smart课堂练习（20分钟）：Answer questions for listening taskSpeaking task:practice in pairs课堂小结（5分钟）：Review useful sentence patterns in business travel PPT演示提问和讨论思考题、讨论题、作业：1.what would happen to business travel with the advancements intechnology?2.when can business travel be avoided and how?教学后记：商务英语课程教案授课方式理论课√讨论课√实践课□习题课□其他：课时安排2 学时课次7授课题目（教学章、节或主题）：Unit 4 business travel教学目的和要求（分掌握、理解、了解三个层次）：掌握商务旅行常用语句，理解国际商务旅行前的准备，了解旅行日程的写作教学重点：商务旅行常用语句；教学难点：商务英语有关句子汉译英练习教学进程方法及手段引入新课（5分钟）：Review the learning objectives of this unit讲授新课（60分钟）：Reading task: travelling against all odds Writing task:office routine writing-itinerary课堂练习（20分钟）：Answer questions for reading task商务英语有关句子汉译英练习（page 78）课堂小结（5分钟）：商务英语常用句型小结PPT演示提问和讨论思考题、讨论题、作业：Writing practice( page 72)教学后记：商务英语课程教案授课方式理论课√讨论课√实践课□习题课□其他：课时安排 2 学时课次8授课题目（教学章、节或主题）：Unit 5 Business meetings教学目的和要求（分掌握、理解、了解三个层次）：掌握会议常用语句以及如何表达不同意见和观点，理解会议议程和会议记录的写作，了解会议礼仪教学重点：商务会议常用语句教学难点：会议常用语表达教学进程方法及手段引入新课(5分钟)：Learning objectives of this unit讲授新课(60分钟)：Listening task: Meetings; Why have a meeting? Reading task: Got meeting madness课堂练习(20分钟)：Answer questions for listening taskSpeaking task: practice in pairsAnswer questions for reading task课堂小结(5分钟)：商务会议常用英语句型PPT演示提问和讨论思考题、讨论题、作业：What kind of meetings can be avoided and how?(see page 88) 教学后记：商务英语课程教案授课方式理论课√讨论课√实践课□习题课□其他：课时安排2 学时课次9授课题目（教学章、节或主题）：Unit 5 Business meetings; Unit 6 Business presentations教学目的和要求（分掌握、理解、了解三个层次）：掌握会议发言、表态的要领与技巧，理解会议记录的写作，了解商务演示的含义及其学习目标。