商务英语试题及答案

2 Market research showed very good potential for marketing the magazine to executives in the age range 2八35.

3 A consumer profile is simply a description of a typical customer.

4 Our company has established its brand name through a multi-million multi-media advertising campaign

5 The introduction of a product to the market is called the product launch .

6 Family and friends are a major factor in consumer behavior . They really influence what people buy, where and how.

7 A market segment is a group of customers of similar age and income level.

8 I don X think cutting our advertising budget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term.

9 Our representatives are under a lot of pressure to meet theirsales targets.

10 I'm afraid I can only make a pessimistic sales forecast for February and March.

Language Review: Questions

2 Re-order the words to make questions.

1 much advertising do how on spend you ? How much do you spend on advertising?

12 does endorsement mean what What does endorsement mean?

13 strengths and are companys weaknesses what your ?What are your company ' s strengths and weaknesses?

14 range did extend product their they when ? When did they extend their product range?

15 is team leading sales who your ? Who is leading your sales team?

3 Complete each question with an appropriate word.

16 __Did your market share increase last year?

17 What kind of products do footballers endorse?

18 Are they doing any market research at the moment?

19 _Which of these two products is more successful?

20 Have you met our new manager?

21 How often do you launch a new product?

22 __Has Kaori phoned recently?

Skills: Telephoning

4 Complete this excerpt from a telephone conversation with the questions from the box.

A: Hi, Vladi. Raul here. (23)7

B: Fine, thanks. Quite busy, in fact.

A: (24)4 _________________________________________

B: Almost. But I can tell you the figures I have are looking extremely good.

A: Excellent. (25)2 _________________________________________

B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well.

A: That sounds good. (26)6

B: Well, we ve increased it by 2.5%.

A: Sorry, I didn t catch that. (27)3

B: No. 2.5%. But I think it might go up by five over the next quarter.

A: That would be great. By the way, there's something else I wanted to ask you.

(28) 8 _______________________

B: Oh, the new advertising agency. I think they 're really good.

(29) 5 _______________________

A: I was thinking about the new energy drink that we Ye launching next month.

B: Right. (30)1

A: Exactly. I want something less traditional for this new product.

B: In that case I think it s a good idea to contact them. Theyve got a very creative team, with lots of imaginative ideas.

Unit Test 6

Answer all thirty questions. There is one mark per question.

Vocabulary: Eating and drinking

1 Complete sentences 卜 5 with answers a, b or c.

1 Let's ask the waiter if they have a a in Spanish for our guests.

a) menu b) recipe c) check

2 The Palace Restaurant is famous for its friendly and efficient c.

a) starter b) prices c) service