店面销售常用语中英文对照
门店销售常用英语话术
门店销售常用英语话术一、销售流程式顾客走进商店时,店员经常一边说May I help you,一边走近顾客.同义句：Can I help youWhat can I do for youHow may I help you顾客可能说：我想买件套装.I'd like a suit.我在找一种……包.I'm looking for a ... bag.I'm looking for a black, leather bag. 我在找一种黑色的皮包.店员可回答：How's this 这个怎么样如果顾客说：我只看看.I'm just looking. 没有特别想买的意思.Just looking.Just browsing.I don't need any help.I'm just browsing.No just yet. 还不需要.店员可以回答：您有什么需要帮助的尽管说.If you need any help, let me know. 这是店员对顾客常用的一种说法.顾客看中某样东西：这双鞋真漂亮These shoes are greatThese shoes are wonderful.这个多少钱How much is thisHow much does this costWhat does this costWhat is the price of thisHow much 比较生硬的感觉.如果顾客要讲价,会说：太贵了That's expensiveThat's expensive 太贵了How expensive 怎么这么贵That's too much 太贵了如果顾客觉得很划算,直接想买：真便宜That's cheapHow cheap 怎么这么便宜关于尺寸颜色的：这种衬衫有小号的吗Do you have this shirt in a smallDo you have this shirt in a small 这种衬衫有小号的吗Do you have this shirt in a smaller size这种毛衣有红色的吗Do you have this sweater in red店员要查库存可以说：Let me check. 我给你找找.顾客要试穿会说：我可以试穿吗May I try it on try on 表示“试穿、戴衣服、帽子、眼镜”.May I try it on 我可以试试吗店员应回答：Sure. Let me help you. 当然,我来帮你.顾客会问：试衣间在哪儿Where is the fitting roomWhere is the fitting room 试衣间在哪儿Where is the dressing room.店员指路：Right this way, ma'am. 请往这边,女士.顾客觉得尺寸不合适：我穿着太小.It's too small for me.其反意为It's too big for me.我穿着太大.It's a little bit tight. 有点儿紧.It's loose.有点儿松.It's long. 长了.It's short. 短了.尺寸正合适：这套衣服正合适.This suit fits perfectly.This suit is perfect for me.这个真不错.This is nice.This is good.这个比较好.This is better. 用于进行各种各样的比较之后,还是这个比较好的情况.店员可以提供另一件商品给顾客选择：How do you like it 你看这个怎么样This is better. 这个比较好.I like this better.That's more like it.这条裙子和这件上衣挺配的,是吧This skirt matches this blouse, doesn't itThis skirt matches this blouse, doesn't it 这条裙子和这件上衣挺配的,是吧Yes, they look great together. 是的,看上去很配套.This skirt and this blouse go together well.你觉得哪个好Which is betterWhich one do you like better 你喜欢哪一个Which one do you think is better两个我都想要.I want both of them.I want them both.I don't want either of them. 两个都不想要.太艳了.It's too flashy.It's too flashy. 这件太艳了We have a more plain looking one. 我们也有素净点儿的.It's too gaudy.It's too loud.老气.It's too plain.It's too conservative.It's too bland.顾客想改衣服时：您能给锁边吗Would you hem it hem “衣服的边沿,边缘下摆的缝边”. Would you alter itWould you shorten it 您能改短吗谈价钱：多少钱How much is itHow much does it costCould you tell me how much it is 您能告诉我多少钱吗直接拿走：我要这个.I'll take this one.I'll take this one. 我要这个.All right, ma'am. 好的.I'd like this one.I'd like to buy this one. 我要买这个.I'll get this one.店员可以问：您用现金还是卡Will that be cash or chargeCash or chargeWill you be paying by cash or credit cardWould you like to pay by cash or charge顾客可以说：现金.Cash, please.卡.Charge, please.我可以用VISA卡吗Can I use VISADo you accept VISADo you take VISA我可以分期付款吗Can I pay by installment payment我可以付港元吗Can I pay in Hongkong dollarDo you take Hongkong dollarDo you accept Hongkong dollar最后包装一下：请给包一下.Please wrap it.要收据：Do you have a receipt 您有收据吗退换货：我想退货.I'd like to return this.I'd like to return this. 我想退货.您能给我换一下这个吗Could you exchange this, please这儿有点儿脏.It's got a stain. / It has a stain.可以退款吗Can I have a refund refund “退款”.I'd like to get a refund, please. 我想退款.I'd like a refund, please. 请退款吧.I'd like my money back, please. 请把钱退给我吧.讲价：能再便宜一些吗Would you give me a discountWould you give me a discount 能再便宜一些吗This is a discount price. 这已经是打过折的价钱了.Can you make it cheaper店员说不能再降价了：不满意就算了.Take it or leave it. 多用于商业的买卖中,向对方表示“就这价钱”、“随便你”、“不中意就别买了”,或“在出示的价格范围内您考虑买还是不买”,特别在商业谈判中常用.Accept it or reject it.Be satisfied with it or get nothing.That's my only offer.That's my last offer.二、销售常用提问话术欢迎光临 Welcome我可以为您服务吗 Hello, May I help you给您买还是给别人买 Is it for you or for others给男孩还是女孩 For boy or girl他/她多大了 How old is he/she这边有很多款,你自己可以挑选,看看有没有自己喜欢的.It's a lot of styles here, you can pick out yourself, check these out, which is your favorite请问想买还是 Excuse me, would you like T-shirt or jeans这件您喜欢吗 Do you like this one / How about this one您喜欢这个款式吗 Do you like this design您喜欢什么颜色 What color do you like我们有红色、浅蓝和白色.We have red, light blue and white这个颜色怎么样 What about this color您穿多大型号 What is your size我找一件给您试试好吗 May I pick one that you can fit on您可以试试. You can try it on这个尺码穿得合身吗 Is this size fit you / Is this your size试衣间在那里. The fitting-room is over there请随我来. Please follow me这件衬衣配你的裤子. This shirt can match your pants.这件看起来很好 This one looks good合适吗 Does it fit它非常适合您. It fits you very well.您穿着真漂亮. You look beautiful in.大号现在没货了. Queen-size is not stored now明天下午能到. It's available tomorrow afternoon.这款很受欢迎. This design is popular.它很畅销. It sells like hot cake.多少钱How much is it / What’s the price / How much does it cost五十九元. It’s fifty-nine yuan.太贵了. It’s too expensive.纯棉面料,穿起来舒服. The material is pure cotton. It's comfortable to wear.这种材料质量很好. This material is good quality and holds quite well.品质优良. Quality is excellent/ superior/ very good/ fine.物有所值. You will get what you pay for. / It’s good value for money.我可以给你打八折. I can give you a 20% discount.这款打完扣是48元. Its price is fourty-eight after rebate.不用谢.这是我的职责 It's mypleasure.欢迎下次光临. Welcome next time尺寸—size 价格—price 面料—material 款式—design 打折—discount 可得的,有用的—available三、模拟销售,顾客买鞋子卖家: Hello, how may I help you 您好,有什么能帮您的吗买家: Hi, I'm looking for a pair of men's shoes for my husband.你好,我买一双男鞋给我先生.卖家: What do you think of this pair I have these in brown too, would you like to have a look您觉得这双怎么样这双我也有咖啡色的.买家: Are they real cowhide这鞋是真牛皮的吗卖家: Yes, they are 100% genuine cowhide. These shoes havenewly arrived for the coming season.是的,这鞋是100%牛皮做的,而且这双鞋是刚进店本季最流行的一款.买家: Could you please get me a pair of size 41 in brown please.麻烦你能帮我拿一双41号咖啡色的吗卖家: Of course当然可以买家: How much are they多少钱啊卖家: Well, I don't usually give discounts on newly arrived shoes, however, you seem to really like these shoes and you really want to buy them for your husband, I'll give you 10% off the original price.我们店里新进的货一般是不打折的,但是既然您看上去是挺喜欢这鞋的,而且真想买给您先生,我们今天就给您打九折吧买家: That's wonderful, thank you very much那太好了,谢谢四、标准服装术语词汇1、综合类服饰 apparel and accessories：衣着.装饰和保护人体的物品总称,包括服装、帽子、围巾、领带、手套、袜子等.服装 apparel；garments；clothes：衣服、衣裳.穿于人体起保护和装饰作用的制品.时装 fashion：在一定时间、地域内,为一大部分人所接受的新款流行服装.成衣 ready-to-wear定制服装 tailor made中式服装 Chinese costume西式服装 Western costume民族服装 ethnic costume上装 tops下装 bottoms套装 suits连身装 cover all内衣 underwear外衣 outerwear男装 Young Men's wear：适合于成年男子穿着的服装.女装 Misses' wear 适合于成年女子穿着的服装.少男服装 boy's clothes少女服装 girl's clothes儿童服装 children's wear婴幼儿服装 infant's wear：适合于年龄在24个月及以内的婴幼儿穿着的服装.功能性服装onfunction al garments职业服 work wear防护服protective work wear运动服 sportswear：适合于运动时穿着的服装,又称为运动装,如登山服、滑雪服等.休闲服 casual wear：人们在闲暇生活中从事各种活动所穿的服装.与运动服有相当大比例的重合部分.礼服 formal wear舞台服 stage costume家居服 dressing gown孕妇装maternity dress针织服装 knitted garments机织服装 wovengarments：又称为梭织服装.毛呢服装 woollen garments棉类服装cotton garments麻类服装 bast garments丝绸服装 silk garments化纤类服装 synthetic-made garments毛皮服装 fur garments皮革服装leather gamrnets人造毛皮服装 fake fur garments人造革服装 fake leather garments牛仔服装 jeans wear防寒服 cold protective clothing棉服装 padded garments羽绒服装 down wear2 服装成品西服 tailored suit中山装 Zhongshan Zhuang军便装 military jacket青年装 young men's jacket茄克衫 jacket猎装 safari jacket 衬衫 shirt男；blouses女中西式上衣 Chinese and Western-style coat中式上衣 Chinese style coat背心 vest：又称“马甲”,仅有前后衣身的无袖上衣.文胸 brassiere连衣裙 dress旗袍裙 Qipao style skirt斜裙 A-line skirt喇叭裙 flare skirt超短裙 miniskirt褶裙pleated skirt节裙 tiered skirt筒裙 straight skirt西服裙tailored skirt西裤 tailored trousers西短裤 tailored shorts中式裤 Chinese style slack背带裤 overall马裤 riding breeches灯笼裤knickerbockers裙裤 culottes牛仔裤 jeans连衣裤 jumpsuit喇叭裤bell-bottom trousers棉裤 padded pants羽绒裤 down pants超短裤mini shorts雨裤 rain-proof pants内裤 underpants三角裤 briefs 沙滩裤 beach shorts比基尼 bikini：也称为“三点式游泳衣”.泳装swimming wear紧身服 body fitting garments风雨衣 all-weather coat风衣 trench coat雨衣 raincoat披风 cape：无袖,披在肩上的防风外衣.斗篷 mantle：有帽子的披风.大衣 overcoat旗袍 Qipao睡衣套pyjamas睡袍 nightgown新娘礼服 wedding gown晚礼服 evening wear 燕尾服 morning coat3 服装部位、部件上装部位前身 front肩缝 shoulder seam领嘴 collar notch门襟closure：锁眼的衣片.里襟 under fly：钉扣的衣片.门襟止口 front edge门襟翻边 placket：外翻的门襟边.止口圆角 front cut搭门overlap扣眼 buttonhole眼距 buttonhole spacing假眼 mock button hole滚眼 button loop：用面料做的扣眼.扣位 button placement：钮扣的位置.单排扣 single breasted双排扣 double breasted驳头lapel平驳头 notch lapel戗驳头 peak lapel驳口 roll line串口gorge下盘头 stand collar head袖窿 armhole：又称为袖孔.袖山sleeve top袖口 cuff衬衫袖口 shirt sleeve cuff橡筋袖口 elastic cuff罗纹袖口 rib cuff胸部 chest腰节 waist line摆缝 side seam 底边 hem前后披肩 shoulder piece前过肩 front yoke领省 neckline dart前肩省 bust dart胁省 pocket dart前腰省 front waist dart横省 side dart肚省 fish dart前身通省 front open dart刀背缝princess seam后身 back总肩 across back shoulder后过肩 back yoke背缝 center back seam背叉 vent摆叉 side vent后搭门 back overlap领窝 neck line后领省 back neck dart后肩省 back shoulder dart后腰省 back waist dart后身通省 back open dart上装部件 tops parts领 collar立领 stand collar翻折领 fold-over collar底领 collar stand.又称为领座.翻领 lapel领上口 rollcollar领下口 collar neckline领里口 collar stand line领外口style line领豁口 collar notch倒挂领 Ulster collar中山服领Zhongshan collar中式领 mandarin collar衬衫领 shirt collar两用领 convertible collar尖领 V-neck圆领 crew neck方领 square neck青果领 shawl collar燕子领 wing collar荷叶边领 ruffled collar海军领 sailor collar扎结领 tie collar圆形领口 round neckline方形领口 square necklineV形领口 V-neckline一字形领口 boat neckline鸡心领领口 sweetheart neckline袖 sleeve袖头 cuff button：又称为袖卡夫.双袖头 folding cuff袖叉 sleeve vent袖叉条 sleeve placket大袖 top sleeve：衣袖的大片.小袖 under sleeve：衣袖的小片.袖中缝 sleeve center line前袖缝inseam后袖缝 elbow seam袖底缝 sleeve line衬衫袖 shirt sleeve圆袖 set-in sleeve：在臂根围与衣身接合的袖型.连袖 kimono sleeve：衣袖相连,有中缝的袖型.连肩袖 raglan sleeve：又称为插肩袖.中缝圆袖 raglan sleeve with center seam：中间有缝的圆袖,又称为连肩袖.喇叭袖 flare sleeve灯笼袖 puff sleeve蝙蝠袖 batwing sleeve泡泡袖 bishop sleeve花瓣袖 petal sleeve口袋 pocket插袋 vertical pocket贴袋 patch pocket开袋 slit pocket双嵌线袋 double jet pocket单嵌线袋 single jet pocket卡袋card pocket：放名片、卡片的小袋.手巾袋 breast pocket袋爿袋 welt pocket：装有袋爿的开袋.眼镜袋 glasses pocket里袋 inside pocket锯齿形里袋 saw-tooth edge trimmed inside pocket：又称为三角形里袋.有盖贴袋 flapped patch pocket压爿贴袋 patch pocket with topstitched box pleat吊袋 Zhongshan Zhuang pocket：又称为老虎袋.风琴袋 bellow pocket暗裥袋 patch pocket with inverted pleat明裥袋 patch pocket with box pleat小部件 small parts领袢 collar tab吊袢 hangtag loop肩袢 epaulet腰袢 waist tab下摆袢 bottom tab袖袢 sleeve tab脚口袢 leg opening tab线袢 French tack挂面 facing：又称为贴边.耳朵皮flange：在前身里与挂面处拼接做里袋的一块面料.滚边 bias strip压条 band腰带 waistband塔克 tuck：衣服上有规则的装饰褶.袋盖pocket flap衬布 interlining前身衬 front interlining驳头衬 lapelinterlining胸衬 chest interlining下节衬 interlining under the waist line领衬 collar interlining肩头衬 domette帮胸衬 biasstrip袋角衬 pocket reinforcement patch底边衬 hem interlining袖头衬 cuff interlining挂面衬 front facing interlining腰头衬waist band interlining袋牵布 patch stay牵条 tape下装部位 bottoms横裆 crotch：上裆下部最宽的部位.上裆 crotch depth：腰头上口至横裆间的部位,又称为直裆.中裆 knee：一般为裤脚口至臀围线的二分之一处的部位.烫迹线 creas press裤脚口 leg opening裤卷脚 turn-up cuff脚口折边 hem侧缝 side seam腰缝waistband seam下裆缝 inseam小裆缝 front crotch seam前裆缝front crotch seam后裆缝 back crotch seam腰头 waistband top腰头上口 upper side of waistband腰里 waistband lining裤裙腰省waist dart裤裙裥 pleat下装部件 bottoms parts侧缝直袋 side pocket侧缝斜袋 slantpocket侧缝横袋 cross pocket表袋 watch pocket后袋 hip pocket过腰 waistband膝盖绸 knee kicker贴脚条 heel stay门襟 fly facing：位于裤、裙开合处,用以锁眼或装一侧拉链的部件.里襟 fly shield：位于裤、裙开合处,用以钉钮扣或装一侧拉链的部件.里襟尖嘴 button tab at fly shield小裤底 front crotch stay：小档部位的里布.大裆底back crotch stay：后裆部位的里布.过桥 trouser curtain：里襟里布延长的条状部件,用以覆盖十字裆缝.串带 belt-loop雨水布 trouser curtain：遮盖腰头衬布的里布.袋布 pocket bag垫袋布 pocket mouth stay：袋口处垫在袋布上的条料.4 服装设计款式 style：服装的式样.造型 silhouette：服装的外形轮廓.结构garment construction基础线 basic line：结构制图过程中使用的纵向和横向的基础线条.轮廓线 outline：构成成型服装或服装部件的外部造型的线条.结构线 construction line：服装图样上,表示服装部件裁剪、缝纫结构变化的线条.效果图 fashion drawing款式图 working sketch结构图 cutting illustration：又称为裁剪图.示意图 sketch map展示图 flat patternmaking分解图 detail sketch5 服装工艺操作检查原辅料 material inspection验色差 colour shade inspection查疵点 inspection for defect查污渍 inspection for spot分幅宽fabrics width grouping查衬布色泽 checking interlining查纬斜inspection for skewness复米 roll length audit：复查每匹原、辅料的长度理化试验 physical and chemical test裁剪 cutting烫原辅料 wrinkle removal自然回缩 fabric relaxing排料 layout计算机裁剪 computer aided cutting服装CAM clothing computer-aided manufacturing服装CAD computer-aided garment design铺料 spreading划样 marking：用样板或漏划按不同规格在原料上划出衣片裁剪线条.版样 pattern：记录服装结构图及相关技术规定缝份、布纹方向、对位点、规格等的纸板的统称.纸样 paper pattern：软质纸的版样.板样 pasteboard pattern：硬质纸的版样,亦称样板.布样cloth pattern：布质的版样、立裁中产生的版样.复查划样 marker audit裁剪 cutting钻眼 drilling打刀口 notching：又称为打剪口.分片 identifying and bundling：裁片分开整理.打粉印 chalking：用粉片在裁片上做出缝制标记.编号 numbering：裁好的衣片按顺序编上号码.查裁片刀口 checking notches配零料 assigning sundries钉标签attaching label：将有顺序号的标签钉在衣片上.验片 cut piece inspection织补 darning换片 changing defective pieces冲上下领衬punching collar interlining冲袖头衬 punching cuff interlining缝制 sewing 节选修片 trimming pieces 打线丁 making tailor's tack 环缝 overcasting stitches 缉省缝 sewing darts 烫省缝pressing dart open 归拔前片 blocking front piece 烫衬 pressing interlining 粘衬 pressing interfacing 敷袖窿牵条 taping armhole 合摆缝 joining side seam 倒钩袖窿 back-stitching armhole 合肩缝joining shoulder seam 分烫肩缝 pressing open shoulder seam 绱袖setting in sleeve 纟乔领下口 slip-stitching collar to garments 纟乔底边 blind stitching hem 定眼位 marking button position 开扣眼 cutting buttonhole 绱袋 attaching pocket to garment 粘衬fusing interlining 绱过肩 setting back yoke 缉明线 topstitching 绱袖头 attaching cuff to sleeve 定扣位 marking button position 钉扣 sewing button 绗棉 quilting 钉扣袢 sewing button loop 钉领钩袢 attaching hook and eye 镶边 making bias bindingas a decorative trim 绱拉链 attaching zipper 绱门袢 attachingfly facing 绱里襟 attaching fly shield 绱腰头 sewing on waistband 绱串带袢 tacking loops to waistband 绱雨水布attaching trouser curtain 合下裆缝 joining inseam 合前后缝joining crotch 封小裆 bartacking front crotch 花绷十字缝 cross-stitching crotch 扣烫贴脚布 folding and pressing heel stay 抽碎褶 gathering 叠顺褶 forming and stitching flat pleats 拉线襻making French tack针距 stitch size spacing缝型 seam types包缝 overlock stitch明包缝 flat felled seam暗包缝 welt seam来去缝 French seam分缝 open seam坐倒缝 plain seam 坐缉缝 lap seam分缉缝 double top-stitched seam压缉缝 top-stitched lapped seam漏落缝 self-bound seam with sink stitch,又称灌缝.分坐缉缝 top-stitched open seam6、各类针法 kinds of stitch撩针 running stitch扌寨针 baste stitch暗纟乔针 blind stitch明纟乔针 slant stitch倒钩针 back stitch倒回针 back stitch绗针 quilting锁针 buttonhole stitch打套结 bar tack7、服装成品缺陷领部位缺陷 defects in collar领外口松 collar outer edge too loose领外口紧 collar outer edge too tight领面紧 top collar too tight领面松 top collar too loose领里探出 collar band too long领里缩进 collar band too short绱领偏斜 unmatched collar底领起皱起绺 crimpy collar band领窝不平 uneven neckline后领窝起涌circular wrinkle below back neckline底领外露 top collar uncover collar band起泡 crimpy top collar驳头外口送 lapel outer edge too loose驳头外口紧 lapel outer edge too tight驳头反翘 lapel sticking up驳头起皱 puckering lapel驳口不直 uneven breakline串口不直 uneven gorge line领卡脖 tight neckline领离脖 loose neckline衣片部位缺陷 defects in pieces底边起绺 uneven hem背叉搅crossed vent背叉豁 unmeet vent后背下沉 back defect肩缝不顺直shoulder seam defect绺肩 puckering on shoulder塌肩 sloping shoulders后身吊 bodice back too short塌胸 hollow chest省尖起泡dart bubble腰胁不平服 wrong waist shaping袋部位缺陷 defects in pocket袋盖反翘 flap sticking up袋盖止口反吐 unfavoring flap袋盖不顺直 uneven flap edge袋口角不平bound pocket defect袋口裂 unmeet bound pocket mouth袋口不方正pocket mouth defect袋、袋盖丝绺不正 pocket or flap out grain袋形走样 deformed pocket门襟部位缺陷 defects in closure止口反吐 unfavoring front edge止口角不方正 front edge defect止口反翘 front edge sticking up止口不顺直 uneven front edge止口搅 crossed front edge止口豁unmeet front edge绱拉链起绺 uneven zipper门里襟长短 unmatched front fly袖子部位缺陷 defects in sleeve前袖缝外翻 sleeve inseam swing out袖子偏前 sleeve hangs forward swing袖子偏后 sleeve hangs back swing绱袖不圆顺 uneven armhole袖子起吊 sleeve defect袖口起绺 uneven sleeve opening袖里拧 twist sleeve lining裉窝起绺wrinkle lower armhole抬裉缝起绺 tight lower armhole裤腰部位缺陷 defects in waist of pants腰头探出 waistband extansion腰缝起皱 uneven waist seam腰缝下口涌 unmatched waist line裤裆部位缺陷 defects in crotch夹裆 tight crotch兜裆 short crotch后裆下垂 baggy seat裆缝断线 thread breakage at crotch seam小裆起绺 wrinkle front crotch里襟起皱 wrinkle fly shield小裆豁口 thread breakage at front crotch门襟起绺 uneven fly facing下裆十字缝错位 unmatched crotch cross门襟止口反吐unfavoring fly facing裤脚裙身部位缺陷 defects in body of pants and skirt烫迹线外撇creasing of leg curve to sideseam烫迹线内撇 creasing of leg curve to inseam裤脚前后 unbalanced legs吊脚 uneven leg裤下口不齐 uneven leg hem裤脚不对称 unsymmetrical leg裙裥豁开 unmeet pleat裙身吊 hem pull up and stand away裙浪不匀 uneven skirt flare裙底边不圆顺 uneven skirt hem线路 seam缉线上炕 sewing bow缉线下炕 sewing bow接线双轨stagged seam绗棉起绺 uneven quilting缉线跳针 skipped stitches浮线 floating戳毛 damage to fabric眼皮 eyelid针孔 loops on the underside毛 loops on the top脱 thread breakage漏 missing stitches线头 thread end整烫 pressing水花 water spot亮光 pressing mark污迹 spot烫黄overpress烫熔 melt8、服装专用工具设计打样工具 instruments for designing样板纸 pattern paper锥子bradawl裁剪工具 instruments for cutting划粉 chalk裁剪剪刀dressmaker's shears or tailor's shears压料鉄 weights电剪刀electrically powered knife拉布机 spreading machine手工工具instruments手缝针 sharps needle插针包 pin-cushion顶针 thimble 纱剪 thread clippers机缝工具 instruments for sewing缝纫机针sewing machine needle缝纫机 sewing machine专用缝纫机 special machine：钉扣、锁眼、打套结、包缝等用的专用机器.整烫工具instruments for pressing水布 pressing cloth烫凳 tailor's press board铁凳 egg pad布馒头 tailor's ham喷水壶 sprayer电熨斗electric iron蒸汽熨斗 steam iron检验工具 instruments for inspection人体模型 mannequin,又称人台.胸架 model：按照人的上半身外形塑造的模型.钢卷尺 steel tape色卡 standard colour card外观疵点样照 standard sample photo for checking spots起皱样照standard sample photo贴纸 marking paper9、材质学术名称粘胶纤维 viscose fiber,简称“粘纤”.高强力粘胶纤维 hightenacity viscose fiber高湿模量粘胶纤维 modal fiber醋酯纤维acetate fiber聚酰胺纤维 polyamide fiber,nylon,简称“锦纶耐纶”.聚酯纤维 polyester fiber涤纶聚丙烯腈纤维 polyacrylic fiber,简称“腈纶”.改性聚丙烯腈纤维 modacrylic fiber弹性纤维 elastane fiber二烯类弹性纤维 elastodiene fiber聚氨酯弹性纤维polycarbaminate fiber简称涤纶：聚对苯二甲酸乙二酯纤维氨纶：聚氨基甲酸酯纤维织物纯化纤织物 chemical fiber fabric化纤混纺织物 blended chemical fiber fabric化纤交织织物 union chemical fiber fabric人造毛皮fur-type fabric,artificial fur锦纶搭扣带耐纶搭链 chinlon magic tape,nylon magic tape属名和编码莱赛尔纤维 lyocell,GLY莫代尔纤维 modal,CMD粘胶纤维 viscose,CV醋酯纤维 acetate,CA聚丙烯腈纤维腈纶 acrylic,PAN含氯纤维 chlorofibre,CLF弹性纤维 elastane,EL二烯类弹性纤维 elastodiene,ED改性聚丙烯腈纤维改性腈纶 modacrylic,MAC聚酰胺纤维锦纶 polyamide 或尼龙 nylon,PA聚酯纤维涤纶 polyester,PES玻璃纤维 glass,GF金属纤维onmeta l fibre,MTF二烯类弹性纤维 elastodiene有时采用术语“橡胶”.玻璃纤维 glass 在某些欧洲国家也称其长丝为“sillionne”,短纤维为“veranne”.竹原纤维 bamboo fibre男装 Young Men's wear：适合于成年男子穿着的服装.女装 Misses' wear 适合于成年女子穿着的服装.少男服装 boy's clothes少女服装girl's clothes儿童服装 children's wear婴幼儿服装 infant's wear：适合于年龄在24个月及以内的婴幼儿穿着的服装.提议用：Men's wearLadies wearboys weargirls wearchildren's wearinfants wear燕尾服 morning coat --- Swallow-tailed suit。
销售英文用语
销售英文用语
在商务交流中，销售英文用语扮演着重要的角色。
了解并熟悉常用的销售英文用语能够帮助销售人员与顾客更有效地沟通，促成交易。
下面是一些常见的销售英文用语，供销售人员参考：
预备
•Lead: 潜在客户或销售潜在机会的线索.
•Cold call: 未经预约的电话销售.
•Warm call: 有预约安排的电话销售.
•Pitch: 销售人员向潜在客户推销产品或服务的简短陈述.
•Qualify: 确认潜在客户是否具有购买潜力.
•Prospect: 有望成为客户的潜在买家.
谈判
•Closing: 完成交易并促成销售.
•Upsell: 向客户推销更高档次的产品或服务.
•Cross-sell: 向客户推销与其已购买产品或服务相关联的其他产品或服务.
•Objection: 客户对产品或服务的异议或反对意见.
•Counteroffer: 对客户提出的反对意见或异议的回应.
跟进
•Follow-up: 向客户追踪并与其保持联系.
•Pipeline: 正在进行中的销售机会清单或潜在交易.
成交后
•Referral: 客户推荐新客户或业务.
•Testimonial: 客户对产品或服务的好评或推荐.
•Repeat business: 客户再次购买或重复交易.
以上是一些常见的销售英文用语，熟练掌握这些用语可以使销售人员在商务交流中游刃有余，促成更多的销售机会。
在日常工作中不断积累和运用这些用语，将有助于提升销售业绩，增加业务机会。
市场营销的术语中英文对照表
FOB-origin pricing TP（TETRA PAK） chain stores combination store P-T（Part-timer） Retailing wheel of retailing concept Retailer Retailer cooperatives RKA（Retail Key Account） fashion monopolistic competition Road Show HBR（Hotel，Bar，Restaurant） AC green marketing Floor Display maslow's hierarchy of needs 3A（Avalible、Able、Adsire） buyer's market MIT（Marketing Inpact Team） Seller’s market GRP（Gross Rating Point） media SPPD（Sales Per Point of Distribution） American marketing POP（Point Of Purchase） Seal-bid pricing Seal-bid pricing intensive distribution intensive growth opportunity freight-absorption pricing Stars Target profit pricing Served market(target market) catalog marketing
SPM（Supermarket） POSM（Point of Sale Materials） ABC（Activity based costing）： cost-plus pricing growth stage maturity stage CRP（Contiuous Replenishment） exporting initiator PW（Passive Wholesalers） TT（Traditional Trade） conventional marketing channel idea screening idea generation Total promotion budget PG（Promotion Girl） inventory control KSR L-SPM（Large - Supermarket） SM（ShoppingMall） agent inseparability LKA（Local Key Account） geographic organization Territorial-structured sales force TPL（Third Party Logistics） FVP（First Vice President） Telemarketing Television marketing DSD（Direct Store Delivery） order processing motive exclusive distribution USP（Unique Selling Propostion） GE（Gondola End） TG（Type Genus ）
咖啡厅服务用语中英文
咖啡厅服务用语中英文-您好！欢迎光临我们的咖啡厅。
-您好，欢迎来到我们的咖啡馆。
2. 询问顾客需求 (Inquiring about Customer's Needs)-您想要喝些什么？- What would you like to drink?-您想要点什么饮品？- What beverage would you like to order?-我们的招牌咖啡非常受欢迎，您可以尝试一下。
- Our signature coffee is very popular, you can give it a try.-如果您喜欢浓郁的口味，我推荐我们的拿铁咖啡。
4. 了解顾客口味和喜好 (Understanding Customer's Tastes and Preferences)-您平时喜欢喝什么类型的咖啡？- What type of coffee do you usually like to drink?-您喜欢加奶和糖吗？- Do you like to add milk and sugar to your coffee?5. 提供定制服务 (Offering Customization)-您想要用哪种奶制作您的咖啡？- Which type of milk would you like to have in your coffee?-您要加糖吗？要加多少糖？- Would you like to add sugar? How much sugar would you like?6. 询问顾客是否需要外带 (Asking if the Customer Needs a Takeout)-您需要带走吗？我们也提供外卖服务。
- Are you taking this to go? We also provide takeout service.-您打算在这里喝还是带走呢？- Are you planning to drink here or take away?7. 接受支付和提供找零 (Accepting Payment and Providing Change)-您可以用现金、信用卡或移动支付结账。
销售英语大全
销售英语大全欢迎来到我们的销售英语大全！下面是一些与销售相关的常用英语表达和短语，帮助您在商务场景中更加有效地推销产品或服务。
1. Greetings and Introduction 问候与介绍- Welcome! How can I assist you today? 欢迎！我今天能为您提供什么帮助？- Hi, my name is [Your Name] and I'm a sales representative from [Company Name]. 你好，我叫[你的名字]，我是[公司名称]的销售代表。
- Nice to meet you! My name is [Your Name]. What brings you here today? 很高兴见到你！我叫[你的名字]。
您今天来这里有什么事吗？2. Product Description 产品描述- Our product is a cutting-edge solution that can help streamline your business operations. 我们的产品是一种先进的解决方案，可以帮助您优化业务流程。
- This product is designed to improve efficiency and reduce costs for small businesses. 这款产品旨在提高小企业的效率并降低成本。
- Our service offers personalized solutions tailored to meet your specific needs. 我们的服务提供量身定制的解决方案，以满足您的特定需求。
- With our innovative technology, you can stay ahead of the competition. 使用我们的创新技术，您可以领先于竞争对手。
导购英文常用语
导购英文常用语 Document number：PBGCG-0857-BTDO-0089-PTT1998第一部分：招呼顾客1， Good morning ，sir。
Can I help you先生，早上好，我能为您效劳吗2， Good afternoon , madam ,May I help you太太，中午好，您想买什么3， Good evening ,miss , What can I do for you小姐，晚上好，您需要什么4， Welcome to our counter. 欢迎光临本柜5， Please take your time . 请随便看看Conversation（对话） A S:sales (营业员) C:Customer(顾客)7， S：Good morning ，sir,Can I help you先生，早上好，您想买什么C:I’m thinking of buying a toy for my son.我想给我儿子买个玩具。
S:May I know how old is he他几岁了C:He’ll be six next Sunday. The toy is for his birthday.下个星期天他就六岁了，玩具是作为他的生日礼物。
S:I see .How about this one 我明白了，这个怎么样Conversation BS：Welcome to counter madam .what can I do for you欢迎光临本柜，你想买什么C:I’m just looking around .我只是随便看看。
S：Please take you time .If any thing you like ,just let me now .请随便看看，如果看中什么，请告诉我。
C:Ok I will . thank you .谢谢，我会的。
Exercise 1练习当外宾走到你面前时，如何向顾客打招呼，员工之间相互练习。
日常销售用语英汉
销售日常基本用语一．基本礼貌用语1.您好。
Hello．2.欢迎光临。
Welcome．3.谢谢。
Thank you．4.不客气。
You’re welcome．5.对不起。
I’m sorry.6.没关系。
It doesn’t matter.7.请稍等一下。
Wait a moment, please.8.劳驾，失礼了。
Excuse me. Sorry to trouble you.9.让您久等了。
Thank you for your patience.10.这边请。
This way, please.11.请您不要担心。
Please don’t worry.12.欢迎再次光临。
Welcome again.13.再见，一路平安。
Goodbye. Have a good trip.二．基本销售用语1.您在找什么商品？What do you want?2.您需要帮忙吗？What can I do for you?3.您觉得这个怎么样？How about this one？4.您是自己用还是送人？For your own or as gifts?5.您打算买什么价位的商品？What price you can pay for?6.送给多大年龄的人？For how old?7.送给小孩子吗？For children?8.这是一系列产品，可以组成套装。
Here is a series of goods for your choice.9.请问您喜欢什么颜色？What color would you like?10.请您慢慢看。
Please take your time.11.这个商品很适合送人。
This one is a perfect gift.12.让我示范给您看。
Let me show it to you.13.这个是哪国产的？美国/英国/意大利/法国。
-In which country is it made? -USA./UK./Italy./France.14.多买些有折扣吗？没有/有。
市场营销专业术语中英文对照标准翻译
市场营销专业术语中英文对照标准翻译本文为市场营销中经常用到的一些中文与英文互译的标准用语，希望对市场营销从业人员有所帮助。
《财富》杂志Fortune案头调研Desk Research奥美公司Ogilvy & Mather白色商品White Goods百乐门Parliament百威啤酒Budweiser包裹销售法Banded Pack宝洁公司Procter & Gamble宝丽来Polaroid宝马BMW边际成本Marginal Cost边际收益Marginal Benefit标准差，均差Standard Deviation别克Buick波立兹调查公司Alfred Politz Research, Inc波旁王朝Ancient Age Bourbon波特福洛分析Portefolio Analysis产品差异Product Differentiation产品生命周期Product Life Cycle产品系列Product Line产品组合Product Mix阐述Presentation超级市场Supermarket成对比较法Paired Comparisons成功的理想主义者Successful Idealist承诺型消费者Committed Buyer程度测试Tachistoscope橙色商品Orange Goods冲动购买Impulse Buying重叠率Duplication抽样Sampling传销Pyramid Selling传阅发行量Pass-on Circulation词语联想法Word Associaton刺激营销Incentive Marketing促销Promotion达彼思广告公司Ted Bates & Copany大卫·奥格威David Ogilvy戴比尔斯De Beers丹尼尔·斯塔奇公司Danile Starch & Staff 弹性Elasticity到达率Reach道奇Dodge第三者法Third-Person Technique第一提及Top of Mind电话访问Telephone Interview电通广告公司Dentsu电子售点数据EPOS Data定量研究Quantitative Research定位Positioning定性研究Qualitative Research动机研究Motivation Research读者Readers读者人数Readership独特销售主张Unique Selling Proposition杜邦公司Du Pont多方面衡量Multi-dimensional Scaling多品牌战略Multi-brand Strategy惰性销售Inertia Selling恩格尔曲线Engel Curves二手资料Secondary Data发行量Circulation发行量稽核组织ABC仿造Me Too访问Interview访问员Interviewer非处方药OTC菲力普·莫里斯公司Philip Morris Company 菲亚特FIAT肥皂剧Soap Opera分刊测试Split-run Test分销Distribution丰田TOYATA缝隙分析Gap Analysis浮动插播Floating Spot辅助回想Aided Recall付费发行量Paid Circulation复核Back Checking复核Validation富豪汽车VOLVO富可视Infocus富士胶卷FUJI FILM覆盖率Coverage盖凡尼克皮肤反应测试仪Galvanic Skin Response Meter盖洛普暨罗宾逊调查公司Gallup & Robinson,Inc概念测试Concept Testing高度介入产品High Invovement Procuct革新消费者Innovators葛瑞广告Grey Advertising公众调查公司Audience Research,Inc贡献Contrubution购买周期Buying Cycle孤独守巢人Empty Nesers鼓动销售Hard Sell故事板/分镜头表Storyboard故事完成法Story Completion观察调研法Obseravtion Study广告Advertising广告/销售比率Advertising/Sales Ratio广告比重Advertising Weight广告标准Advertising Standard广告调查基金会(美国) Advertising Research Foundation广告概要Advertising Brief广告口号Slogan广告目标即广告效果评测Defining Advertising Goals for Measured Advertising Results 国际商用机器公司IBM过度杀伤Overkill过滤审查Screening哈佛商学院Harvard Business School红色商品Red Goods互补品Complements花旗集团Citigroup华尔街Wall Street黄金时段Prime Time辉瑞Pfizer混合调查Omnibus Research混和调研Omnibus Research基本读者Primary Reader稽核Audit吉芬商品Giffen Goods吉列Gillette集团购买Organizational Buying集中度Affinity集中市场细分Concentrated Segmentation计算机辅助的电话采访Computer Assisted Telephone Interviewing记忆测试Recall Test记忆性Memorability佳能Canan家乐福Carrefour家庭(户) House Hold家庭稽核Home Audit家庭生活周期Family Life Cycle甲壳虫Bettle价格分析Values Analysis价格敏感Price Sensitive价格歧视Price Discrimination价格战Price War间接调研Off-the-research建议价格Recommended Price箭牌口香糖Wrigley讲究派头的诉求Snob Appeal交叉销售Cross-selling交替需求Alternate Demand焦点小组(讨论) Focus group (Discussion)角色扮演Role Playing阶式渗透Cascading结构化访问Structured Interview金佰利Kimberly-Clark浸透策略Penetration Strategy精工SEIKO句子完成法Sentence Completion决策群Decision Making Unit决定性调研Conclusive Research卡通测试Cartoon Tests开放题Open-ended Question开机率Homes Using TV柯达Kodak壳牌Shell可变价格Variable Pricing可口可乐Coca-Cola可丽舒Kleenex可信度Believability克莱斯勒Chrysler克劳德·霍普金斯Claude Hopkins客观看法Outside View肯德基炸鸡Kentucky Fried Chicken口碑广告Word-of-mouth Advertising快流量消费品Fast-moving Consumer Goods 拉力Pulling Power拦截访问Intercept Interview乐观奔命者Optimistic Striver离差Deviation李奥·贝纳Leo Burnett李佛兄弟公司Lever Brothers力士Lux连带外部效应Network Externality联合调研/辛迪加Syndicated Research联合分析Conjoint Analysis联合利华公司Unilever联想Association Techniques练习性预演Dry Run两步收费Two-part Tariff量表Scale劣等商品Inferior Goods零售周期Wheel of Retailing零头定价法Odd-even Pricing漏斗深入法Funnel Approach露华浓Revlon乱数表Random-number Table罗塞·瑞夫斯Rosser Reevse罗夏测试Rorschach Test骆驼Camal马丁·迈耶Martin Mayer麦当劳McDonald’s麦肯爱里克森广告公司Mccann-Erickson麦氏威尔咖啡Maxwell House Coffee卖方市场Seller’s Market满意购买者Satisfied Buyer盲测Blind Test毛评点Gross Ratting points媒体分析Media Analysis每千人(户)成本Cost Per Thousand Figure每千人成本Cost Per Mille美孚Mobil美国报纸发行人协会American Newspaper Publisher’s Association 美国电报电话公司AT&T美国广播公司ABC美国广告代理商协会4A’sThe American Association of Advertising Agencies美国民意研究中心American Institute of Public Opinion美国营销协会American Marketing Association美国运通American Express描述性调研Descriptive Research民意测验Opinion Poll明尼苏达矿务及制造业公司3M模似Simulation姆姆巧克力M&M耐克Nike尼尔逊公司A. C. Nielsen尼尔逊全国电视指数Nielsen National Television Index 尼尔逊受众测定器Nielsen audiometer尼尔逊指数Nielsen Index欧宝OPEL欧洲民意测验和市场调研协会ESOMAR帕累托原理Pareto Principle派生需求Derived Demand攀比效应Bandwagon Effect判断性抽样Judgement Sampling旁氏Pond’s陪伴购物Accompanied Shopping配额Quota配额抽样Quota Sampling频率分布Frequency Distribution品牌Brang品牌测试Brang Test品牌估价Brang Valuation品牌管理Brang Management品牌偏好Brang Preference品牌认知Brang Awareness品牌形象Brang Image品牌性格Brang Personalities品牌忠诚度Brang Loyalty品牌转换成本Switching Cost品质认知度Perceived Quality七喜7UP期望值Expectations期望值Expected V alue其他指导人Other-directed Person企业标志Corporate Logo企业识别Corporate Identity前导性研究Pilot Study潜意识广告Subliminal Advertising强生公司Johnson & Johnson乔治·格里宾George Gribbin情感购买者Like Friend情感象征Emotional Symbol渠道冲突Channel Conflict全国性涵盖度Blanket人口统计学特征Demographics人员推销Personal Selling认识差距Cognitive Dissonance认知Awareness认知图表Perceptual Mapping日后记忆Day-after-recall入户访问Door-to-door Interview软性促销Soft Sell萨奇公司Saatchi & Saatchi三维营销3-D商店稽核Store Audit社会等级Social Grading社会接受度Social Acceptability社会营销Social Marketing深度访谈Depth Interview生存者Survivor生活方式Lifestyle声音比例SOV声音份额Share of V oice施乐Xerox时代华纳Time Warner时机感Sense of Timing时间档次Time Slot时序分析Time-Series analysis识阈效应Threshold Effect使用与态度Usage and Attitude市场策略的利润效果Profit Impact of Market Strategy 市场调研Market Research市场调研/营销调研Marketing Research市场细分Market Segmentation市场占有率Market Share视听众暴露度Impession收获战略Harvesting Strategy收入效应Income Effect收视(听)率Ratings收视率Television Rating售点POP售点POS斯塔奇数字Starch Figure斯坦利·里索Stanley Resor斯沃琪Swatch四点分析SWOT Analysis随机抽样Random Sampling索尼SONY态度Attitude探索性调研Exploratory汤橱浓汤Campbell’s Soup特许经营Franchise替代品Substitutes替代效应Substitution Effect天美时Timex听众调查Audience Research通用汽车General Motor同类相食Cannibalisation投射研究Projective Research图片响应法Picture Response Techniques推拉战略Push and Pull Strategies推力Push Power完成法Completion Techniques完全竞争市场Perfectly Competitive Market 万宝路Marlboro万事达卡Master Card威廉·伯恩巴克William Bernbach威士卡VISA维持者Sustainer伟哥Viagra胃溃疡峡谷Ulcer Gulch稳定插播Anchored Spot问卷Questionnaire沃尔玛Wal-Mart Stores无品牌忠诚度No Brand Loyalty无提示认知Unaided Awareness无准备调查访问Cold Calling西门子SIEMENS习惯购买者Habitual Buyer习惯性购买Habit Buying喜力Heineken系统销售System Selling细流战Drip Campaign显著特征Salient Attribute现场调研Field Research现场督导Conductor现场督导Field Supervisor现场工作Field Work现场人员Field Force线上活动Above-the-line线下活动Below-the-line相关群体Reference Group象牙牌香皂Ivory消费者购物固定样本Consumer Purchase Panel 消费者内在需求Consumer Insight消费者偏好Consumer Preferences消费者剩余Consumer Surplus消费者形象描述Consumer Profile销售定额Sales Quota销售反馈功能Sales Response Function销售领域Sales Territory销售预测Sales Forecast销售专集Sales Literature销售组合Sales Mix小组讨论Group Discussion心理图案学Psychographics心理戏剧Motivational Theater心智索引Mindex心智占有率Share of Mind新奇士Sunkist新人训练Orientation Training形象Image虚荣效应Snob Effect选择性分销Selective Distribution雪佛兰Chevrolet雅皮YUPPY眼睛轨迹研究Eye Tracking Research扬雅广告公司Young & Rubicam样品Sample一次性购物One-stop Shopping一手资料Primary Data伊莱克斯Electrolux宜家IKEA移情作用Empathy意见领导Opinion Leader因果性调研Causal Research营销会计稽核Marketing Audit营销近视Marketing Myopia营销组合10P’s营销组合4C’s’营销组合4P’s营销组合Marketing Mix营业额/到达率增长指数Turnover影响力等级Hierarchy of Effects佣金制Commission System由报纸决定(刊登位置) Run-of-paper邮购Mail Order有提示认知Aided Awareness有效贮藏期限Shelf Life诱导转向法Bait and Switch语义差异法Semantic Differential预检验Pre-testing原创性Originality原子状测试Atomistic Test岳母研究Mother-in-law Research载波技术ZAP赞助Sponsorship詹姆士·韦伯扬James Webb Young展览会Exhibition争夺经营Scrambled Merchandising正常商品Normal Goods直递Direct Mail直销Direct Marketing智威汤逊J. Walter Thompson重度消费者Heavy User主持人Moderator主题类化法Thematic Apperception属性特征Attributes住地居民细分法A Classification of Residential Neighborhoods 专家调研Specialist Research资料手册Fact Book自付优惠Self-liquidating Offer棕色商品Brown Goods最终用户End-user。
档口常用销售英语大全
档口常用销售英语大全档口常用销售英语1.你想买点什么？What do you want to buy?2.你需要点什么What do you need?3.这个价格很优惠The price is very reasonable(合理的)/cheap（便宜的）. 4.现在没有存货Now we have no stock.5.这个料的便宜/贵；不一致品牌不一致价格This material is cheap/ expensive. Different brand ,different price.6.这是新款式This is the new style7.怎么样，喜欢吗?How is that? Do you like it?8.你要什么价位的？What price do you want?9.还有其它颜色吗？Any other colors?10.能给我看质量好一点的吗？Can you give me some with better quality?11.我不太喜欢这个I don’t like this very much.12.这个多少钱How much is it?13.我们产品的价格从1元到100元不等。
Our price is from 1 to 100 yuan/Our price ranges from 1 to 100 yuan.14.这个能便宜点吗?Can it be cheaper?15.那你多少钱要啊?How much do you want exactly?16.那是最低价了吗Is that the lowest price?17.这已经是最低价了That is the lowest price.18.交30%订金，请问是现金、转账Please pay 30% deposit. Do you pay by cash or transfer accounts?19.需要几个码?How many sizes do you need?20.现货还是订单?Do you take the stock or place an order?21.原版H1，材料全进口We sell the original . The materials are imported.22.我这里是原版1441的，材料全是进口，而且款式多，新款上得快We have the copies and many styles, and we couldproduce/design the new ones fast.23. 我们是厂家直销，了。
英语销售日常用语
英语销售日常用语在日常的销售工作中，沟通是非常重要的一部分。
流畅地运用英语表达不仅可以增加销售人员的专业形象，还能更好地与客户建立联系。
下面将介绍一些在英语销售中常用的日常用语，希望对销售人员有所帮助。
开场白1.Good morning/afternoon/evening. (早上/下午/晚上好。
)2.How can I help you today? (今天我可以怎么帮您？)3.Welcome to our store. (欢迎光临我们的店铺。
)4.Are you looking for anything in particular? (您有特别想要找的东西吗？)5.Would you like some assistance? (您需要帮助吗？)产品介绍1.This product is our bestseller. (这个产品是我们的畅销品。
)2.It is known for its high quality. (它以高质量著称。
)3.The unique feature of this item is… (这个商品的独特之处是… )4.Let me show you how it works. (让我给您演示一下它的功能。
)5.You may also be interested in… (您可能对…也感兴趣。
)价格和优惠1.This item is on sale this week. (这个商品本周特价。
)2.We are offering a discount of 20% off. (我们提供八折优惠。
)3.If you buy two, you get one free. (买二送一。
)4.It’s a great deal for the quality. (这是一笔物美价廉的交易。
)5.Let me see if I can give you a better price. (让我看看能否给您一个更好的价格。
销售英语术语
销售英语术语英文销售术语的中文解释——消费品从业人士必看现将最常见的150余条英文销售术语整理如下，以飨职场新人：DA（Distribution & Assortment）：分销Location：位置Display：陈列Pricing：价格Inventory：库存Merchandising：助销Promotion：促销KA（Key Account）：重点客户GKA（Global Key Account）：全球性重点客户NKA（National Key Account）：全国性重点客户LKA（Local Key Account）：地方性重点客户 RKA（Retail Key Account ）：零售重点客户SM（ShoppingMall）：大型购物消费中心简称销品茂 HYM（Hypermarket）：巨型超级市场，简称大卖场 SPM（Supermarket）：超级市场，简称超市S-SPM（Small-Supermarket）：小型超市M-SPM（Middle-Supermarket）：中型超市L-SPM（Large-Supermarket）：大型超市C&C（Cash & Carry）：仓储式会员店CVS（Convenience Store）：便利店GS（Gas Station）：加油站便利店DS（Discount Store）：折扣店MT（Modern Trade ）：现代渠道TT（Tradiditional Trade）：传统渠道OT（Organized Trade）：现代特殊渠道OP（On Premise ）：餐饮渠道HBR（Hotel,Bar,Restaurant）：旅馆、酒吧、餐馆等封闭性通路WHS（Wholesaler）：批发商2nd tier Ws：二级批发商DT（Distributor）：经销商，分销商2ndDT：二级分销商DIST（Distributor System）：专营分销商MW（Managed Wholesalers）：管制批发商PW（Passive Wholesalers）：传统批发商DSD（Direct Store Delivery）：店铺直接配送CSTD（Company Sells Third Party Delivers）：我销他送DC（Distribution Center）：配送中心TPL（Third Party Logistics）：第三方物流CRP（Contiuous Replenishment）：持续补货 CAO（Computer Assisted Ordering）：计算机辅助订货PUR（Purchase）：进货OOS（Out of Stock）：缺货Inventory day：库存天数SKU（Stock Keeping Uint）：最小库存计量单位UPC：通用产品编码Bar Code：条形码Slim（Slim）：纤细,苗条(包装)TC：铁罐包装AC：铝罐包装TP（TETRA PAK）：利乐无菌包装(俗称纸包装) PET：宝特瓶(俗称胶瓶)POSM（Point of Sale Materials）：陈列品GE（Gondola End）：端架MIT（Marketing Inpact Team）：卖场整合性陈列；堆箱TG（Type Genus ）：堆头 Island Display：堆头式陈列Floor Display：落地割箱陈列Pallet Display：卡板陈列Strip Display：挂条陈列Sidekick Display：侧挂陈列Checkout Display：收银台陈列Cooler Display：冰柜陈列Secondary Display：二次陈列Cross Display：交叉陈列PG（Promotion Girl）：促销员P-T（Part-timer）：临时工，特指临促 POP（Point Of Purchase）：门店广告 Price discount：特价On-Pack：绑赠Sampling：试吃Road Show：路演，大型户外促销活动 DM（Direct Mail ）：商场快讯商品广告；邮报PR（Public Relation）：公共关系NP（News Paper）：报纸杂志AD（Advertisement）：广告GRP（Gross Rating Point）：毛评点;总收视点（媒介用语）Loyalty：忠诚度 Penetration：渗透率Value Share：市场份额AVE（Average）：平均数WTD（Weighted）：加权NUM（Numeric）：数值PP（Previous Period）：上期YA（Year Ago）：去年同期VOL（Volume）：销售量VAL（Value）：销售额VAL-PP（Value PP）：上期销售额VAL-YA（Value YA）：去年同期销售额YTD（Year To Date ）：截至当期的本年累计MTD（Means Month to Date）：本月到今天为止SPPD（Sales Per Point of Distribution）：每点销售额BTL（Below The Line）：线下费用ATL（Above The Line）：线上费用ABC（Activity based costing）：成本动因核算法（又称：巴雷托分析法） U&A（Usage and Attitude）：消费态度和行为(市场调查)FGD（Focus Group Discuss）：座谈会(市调一种)Store Check：终端调查，铺市率调查CR：销售代表CR-OP：销售代表-餐饮渠道CR-OT：销售代表-现代特殊渠道 CR-MT：销售代表-现代渠道 CR-TT：销售代表-传统渠道 OTCR：现代渠道销售代表 WDR：批发拓展代表ADR：客户拓展代表DCR：分销商合约代表DSR：分销商销售代表KSR：大客户销售主任KAM：重点客户经理CDM：渠道拓展经理MDR：市场拓展代表MDE：市场拓展主任MDM：市场拓展经理TMM：通路行销市场经理TDS：区域拓展主任TDM：区域拓展经理LTDM：高级区域拓展经理UM：业务单位经理（大区经理）GM（General Manager）：总经理GMDR（General Manager Direct Reports ）：总经理直接下属VP（Vice President）：副总裁FVP（First Vice President）：第一副总裁AVP（Assistant Vice President）：副总裁助理CEO（Chief Executive Officer）：首席执行官COO（Chief Operations Officer）：首席运营官CFO（Chief Financial Officer）：首席财务官CIO（Chief Information Officer）：首席信息官Director：总监 HRD（Human Resource Director）：人力资源总监OD（Operations Director）：运营总监MD（Marketing Director）：市场总监OM（Operations Manager）：运营经理PM （Product Manager）：产品经理BM（Brand Manager）：品牌经理4P（Product、Price、Place、Promotion）：4P营销理论(产品、价格、渠道、促销) 4C （Customer、Cost、Convenience、Communication）：4C营销理论(顾客、成本、便利、沟通) 4V（Variation、Versatility、Value、Vibration）：4V营销理论(差异化、功能化、附加价值、共鸣)SWOT（Strengths、Weaknesses、Opportunities、Threats）：SWOT分析法(优势、劣势、机遇、威胁)FABE（Feature、Advantage、Benefit、Evidence）：FABE法则(特性、优点、利益、证据)USP（Unique Selling Propostion）：独特销售主张3A（Avalible、Able、Adsire）：买得到、买得起、乐得买PDCA（Plan、Do、Check、Action）：PDCA循环管理(计划、执行、检查、行动)OEM（Original Equipment Manufacturer）：原始设备制造商,俗称“贴牌”ODM（Original Design Manufacturer）：原装设计制造商OBM（Own Brand Manufacturer）：自有品牌制造商IPO（Initial Public Offering）：首次公开募股LOGO：商标Slogan：广告语FMCG（Fast Moving Consumer Goods）：快速消费品DCG（Durable Consumer Goods）：耐用消费品。
快消品术语中英文
这个太实用了！【快消品从业人员必懂的英文销售术语】KA 、TG 、MT 、CR-TT 、OTCR 、SKU 、DC 、DSD 、OEM 、POP 、4P 、4C 、SWOT 、FAB 、USP 究竟是什么意思？DA （Distribution & Assortment ）分销Location ：位置Display ：陈列Pricing ：价格Inventory ：库存Merchandising ：助销Promotion ：促销KA （Key Account ）：重点客户GKA （Global Key Account ）：全球性重点客户NKA （National Key Account ）：全国性重点客户LKA （Local Key Account ）：地方性重点客户RKA （Retail Key Account ）：零售重点客户SM （ShoppingMall ）：大型购物消费中心简称销品茂HYM （Hypermarket ）：巨型超级市场，简称大卖场SPM （Supermarket ）：超级市场，简称超市S-SPM （Small-Supermarket ）：小型超市M-SPM （Middle-Supermarket ）：中型超市L-SPM （Large-Supermarket ）：大型超市C&C （Cash & Carry ）：仓储式会员店CVS （Convenience Store ）：便利店GS （Gas Station ）：加油站便利店DS （Discount Store ）：折扣店MT （Modern Trade ）：现代渠道TT （Tradiditional Trade ）：传统渠道OT （Organized Trade ）：现代特殊渠道OP （On Premise ）：餐饮渠道HBR （Hotel,Bar,Restaurant ）：旅馆、酒吧、餐馆等封闭性通路WHS （Wholesaler ）：批发商2nd tier Ws ：二级批发商DT （Distributor ）：经销商，分销商2ndDT ：二级分销商DIST （Distributor System ）：专营分销商MW （Managed Wholesalers ）：管制批发商PW （P assive Wholesalers ）：传统批发商DSD （Direct Store Delivery ）：店铺直接配送CSTD （Company Sells Third Party Delivers ）：我销他送DC （Distribution Center ）：配送中心TPL （Third Party Logistics ）：第三方物流CRP （Contiuous Replenishment ）：持续补货CAO （Computer Assisted Ordering ）：计算机辅助订货PUR （Purchase ）：进货OOS （Out of Stock ）：缺货Inventory day ：库存天数SKU （Stock Keeping Uint ）：最小库存计量单位UPC ：通用产品编码Bar Code ：条形码Slim （Slim ）：纤细,苗条(包装)TC ：铁罐包装AC ：铝罐包装TP （TETRA PAK ）：利乐无菌包装(俗称纸包装)PET ：宝特瓶( 俗称胶瓶)POSM （Point of Sale Materials ）：陈列品GE （Gondola End ）：端架MIT （Marketing Inpact Team ）：卖场整合性陈列；堆箱TG （Type Genus ）：堆头Island Display ：堆头式陈列Floor Display ：落地割箱陈列Pallet Display ：卡板陈列Strip Display ：挂条陈列Sidekick Display ：侧挂陈列Checkout Display ：收银台陈列Cooler Display ：冰柜陈列Secondary Display ：二次陈列Cross Display ：交叉陈列PG （Promotion Girl ）：促销员P-T （Part-timer ）：临时工，特指临促POP （Point Of Purchase ）：门店广告Price discount ：特价On-Pack ：绑赠Sampling ：试吃Road Show ：路演，大型户外促销活动DM （Direct Mail ）：商场快讯商品广告；邮报PR （Public Relation ）：公共关系NP （News Paper ）：报纸杂志AD （Advertisement ）：广告GRP （Gross Rating Point ）：毛评点;总收视点（媒介用语）Loyalty ：忠诚度Penetration ：渗透率Value Share ：市场份额AVE （Average ）：平均数WTD （Weighted ）：加权NUM （Numeric ）：数值PP （Previous Period ）：上期YA （Year Ago ）：去年同期VOL （Volume ）：销售量VAL （Value ）：销售额VAL-PP （Value PP ）：上期销售额VAL-YA （Value YA ）：去年同期销售额YTD （Year To Date ）：截至当期的本年累计MTD （Means Month to Date ）：本月到今天为止SPPD （Sales Per Point of Distribution ）：每点销售额BTL （Below The Line ）：线下费用ATL （Above The Line ）：线上费用ABC （Activity based costing ）：成本动因核算法（又称：巴雷托分析法）U&A （Usage and Attitude ）：消费态度和行为(市场调查)FGD （Focus Group Discuss ）：座谈会(市调一种) Store Check ：终端调查，铺市率调查CR ：销售代表CR-OP ：销售代表-餐饮渠道CR-OT ：销售代表-现代特殊渠道CR-MT ：销售代表-现代渠道CR-TT ：销售代表-传统渠道OTCR ：现代渠道销售代表WDR ：批发拓展代表ADR ：客户拓展代表DCR ：分销商合约代表DSR ：分销商销售代表KSR ：大客户销售主任KAM ：重点客户经理CDM ：渠道拓展经理MDR ：市场拓展代表MDE ：市场拓展主任MDM ：市场拓展经理TMM ：通路行销市场经理TDS ：区域拓展主任TDM ：区域拓展经理LTDM ：高级区域拓展经理UM ：业务单位经理（大区经理）GM （G eneral Manager ）：总经理GMDR （General Manager Direct Reports ）：总经理直接下属VP （Vice President ）：副总裁FVP （First Vice President ）：第一副总裁AVP （Assistant Vice President ）：副总裁助理CEO （Chief Executive Officer ）：首席执行官COO （Chief Operations Officer ）：首席运营官CFO （Chief Financial Officer ）：首席财务官CIO （Chief Information Officer ）：首席信息官Director ：总监HRD （Human Resource Director ）：人力资源总监OD （Operations Director ）：运营总监MD （Marketing Director ）：市场总监OM （Operations Manager ）：运营经理PM （Product Manager ）：产品经理BM （Brand Manager ）：品牌经理4P （Product 、Price 、Place 、Promotion ）：4P 营销理论(产品、价格、渠道、促销) 4C （Customer 、Cost 、Convenience 、Communication ）：4C 营销理论(顾客、成本、便利、沟通)4V （Variation 、Versatility 、Value 、Vibration ）：4V 营销理论(差异化、功能化、附加价值、共鸣)SWOT （Strengths 、Weaknesses 、Opportunities 、Threats ）：SWOT 分析法(优势、劣势、机遇、威胁)FABE （Feature 、Advantage 、Benefit 、Evidence ）：FABE 法则(特性、优点、利益、证据) USP （Unique Selling Propostion ）：独特销售主张3A （Avalible 、Able 、Adsire ）：买得到、买得起、乐得买PDCA （Plan 、Do 、Check 、Action ）：PDCA 循环管理(计划、执行、检查、行动)OEM （Original Equipment Manufacturer ）：原始设备制造商,俗称“贴牌”ODM （Original Design Manufacturer ）：原装设计制造商OBM （Own Brand Manufacturer ）：自有品牌制造商IPO （Initial P ublic Offering ）：首次公开募股LOGO ：商标Slogan ：广告语FMCG （Fast Moving Consumer Goods ）：快速消费品DCG （Durable Consumer Goods ）：耐用消费品[微笑]首先将所有术语明示：费用：房租+装修待摊（按12 个月待摊）+人员工资+办公物流费用+水电、税务...毛利率：（实际销售金额—进货金额）÷实际销售金额例：吊牌价200 元，实际销售金额158 元，进货金额90 元毛利率= （158 元—90 元）÷158 元×100% = 43%平均折扣价：实际销售总金额÷销售总吊牌价动销比：100% —库存率。
商场导购英语日常用语大全
您有什么需要吗？
Can I help you?
May I help you?
What can I show you?
What can I do for you?
Anything I can do for you?
Can I be of any assistance to you?
您先别着急，也许我们还有别的办法。
4、Don’t worry about it, I’ll help you.
别着急，我来帮助你。
5、Here is the receipt,please keep it.
这是小票，请收好。
三、售货后的文明礼貌用语
1、Well I’m just doing my duty as a shop assistant.
您好！您想买什么？Hi, can i help you?
一、售货前的文明礼貌用语
1、Hello,Welcome to our Shopping Center.
您好，欢迎您的光临。
2、What Can I do for you?
我能帮您什么吗？
3、Is there anything I can do for you?
有什么事我能帮您吗？
有人招呼您了吗？
Are you being served?
Are you being seen to?
Have you been taken care of?
您想买些什么？
Do you want to buy something here?
您想看什么样的？
What kind would you like?
retail english 散装英语
retail english散装英语"Retail English"（零售英语）通常指的是在零售行业中使用的英语，它包括在购物、销售和客户服务等方面的用语和表达。
这种语言具有简洁直接、易懂的特点，以确保与顾客的有效沟通。
以下是一些典型的零售英语表达：1.问候顾客：-Welcome to[Store Name]!欢迎光临[店名]！-Hi there!How can I help you today?嗨！今天有什么我可以帮助您的吗？2.询问需求：-Are you looking for anything specific?您在找寻特定的商品吗？-Can I assist you in finding something?我可以帮您找点什么吗？3.推荐商品：-Our new arrivals are over here.这里是我们的新品。
-This product is currently on sale.这个商品目前正在打折促销。
4.支付和结账：-Do you prefer to pay in cash or by card?您想用现金还是刷卡支付？-Your total comes to$XX.您的总费用是XX美元。
5.提供客户服务：-If you have any questions,feel free to ask.如果您有任何问题，请随时问我。
-We offer a30-day return policy.我们提供30天的退货政策。
6.告别顾客：-Thank you for shopping with us!感谢您在我们这里购物！-Have a great day!祝您有个愉快的一天！这些表达是零售行业中常见的英语用语，旨在提供顾客友好、专业的服务。
市场营销专业词汇中英文对照表
市场营销专业词汇中英文对照表Marketing Management营销管理New Products Development新产品开发Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统Marketing Research营销调研accesibility可进入性accessory equipment markets附属设备市场account management policies客户管理策略positioning定位additions to existing product lines 现有产品线的增加administered vertical marketing systems管理式垂直营销系统market segmentation市场细分sales promotion销售促进advertising feedback广告反馈advertising frequency广告频率advertising media广告媒体advertising reach广告接受人数advertising message广告信息advertising source广告信息来源agent middleman代理商allowance折让alteration退换American Marketing Association美国营销协会annual marketing plan年度营销计划assurance保证attitudes of consumers消费者态度availability可获得性/供货能力awareness（产品）知晓度/知名度baby boomers婴儿潮出生的一代人backward channels for recycling回收的后向渠道backward integration后向垂直一体化banner advertisements横幅标语广告bar codes条形码barter实物交易basic physical needs基本生理需要BCG Grow-Share Matrix波士顿增长-份额矩阵before tests事前测试Behavior Scan Information Resources Inc.行为扫描信息源公司behavioural analysis行为分析behavioural hierarchies行为层级benchmarking基准benefit clusters利益群体benefits利益Benz奔驰billing帐单birth rate出生率blanket purchase order一揽子采购合同blind-paired comparison testing双盲比较测试blue collars蓝领bottom line底线/盈亏一览结算线brand awareness品牌意识/认知brand extensions品牌扩展brand loyalty品牌忠诚度brand mark品牌标志brand name品牌名称brand positioning品牌定位brand recognition品牌识别brand strategies品牌战略brand品牌branding strategy品牌化战略branding品牌化brand's equity品牌的价值break-even analysis盈亏平衡分析break-even volume盈亏平衡产量breath of product assortment产品线的宽度breath or diversity of product lines 产品线的宽度或多样性bribery贿赂British Airways英国航空公司brokers经纪人budgeting预算bundle捆绑Bureau of Census人口统计局busines strength rating商业能力评分business plan商业计划business position经营地位business sector商业部门business services markets商业服务市场business strategies经营战略business unit strategy经营单位战略buyback allowances回购折让buyback arrangements产品返销buyers'bargaining power买方的讨价还价能力buyers采购者buying behavior购买行为buying center采购中心buying inertia购买惯性buying intention购买意图buying offices连锁商店的进货中心buying power indes(BPI)购买力指数buying situation采购情况/类型buying task采购任务capital gains资本收益capital invested in product产品投入资本Carnival嘉年华cash cows现金牛类cash discounts现金折扣catalogue sales目录销售categorization of perception感知分类categorization分门别类centralization集中化chameleons/followers变色龙/跟随者channel alternatives可选择的营销渠道channel conflicts渠道冲突channel decisions渠道决策channel functions渠道功能channel institutions渠道组织结构channel management渠道管理channel objectives渠道目标channel of distribution分销渠道channel power渠道权力channel-control strategies渠道控制战略channel-design decisions渠道设计决策channel-management decisions渠道管理决策channels of communication传播渠道choice criteria选择标准closing a sale结束销售clothing retailers服装零售商co-branding联合品牌code of ethics（职业）道德标准coercive power强制权cognitive dissonance认识的不协调collection of data数据收集collection收款co-marketing alliances联合营销联盟combination compensation plan结合式薪酬方案commitment承诺communication channels传播渠道communication process传播过程communication信息交流/沟通communications media传播媒体company personnel公司员工comparative advertisements比较广告comparison of brands品牌比较compensation deals补偿处理compensation plan酬金方案compensation/rewards酬金/奖励compensatory补偿性的competition and industry evolution竞争和行业演变competition-orientated pricing竞争导向定价法competitive advantage竞争优势competitive(supply-side)evolution 竞争（供方）演变competitive factors竞争因素competitive intelligence竞争情报/信息competitive parity promotionbudgeting竞争均势促销预算法competitive strategy竞争战略competitive strength竞争优势/能力competitor analysis竞争者分析complaint handling投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering计算机化的订购conclusive research确定性研究conditions of demand需求情况conflict and resolution strategies冲突和解决战略conformance to specifications与规格一致conformance一致性confrontation strategy对抗战略conjoint measurement联合测度法conjunctive model联合模型consumer decision-making消费者（购买）决策consumer goods channels消费品分销渠道Consumer Goods Pricing Act,USA美国消费品定价法案consumer goods消费品consumer markets消费品市场consumer needs消费者需求consumer packaged-goods firms消费者包装食品公司consumer promotion消费者促销consumer tests消费者测试consumer/household market消费者/家庭市场consumers'perceptions消费者感知consumption消费contests竞赛contingency planning权变计划contract construction契约建筑业contract manufacturing契约制造业contraction/strategic withdrawal strategy收缩/战略性撤退战略contractual entry modes契约式进入模式contractual vertical marketing systems合约式垂直营销系统contribution margin analysis边际贡献（贡献毛利）分析contributrion margin边际贡献control strategies控制战略convenience food stores便利食品商店convenience goods便利品convenience服务的便利性Cool Whip清凉维普co-operative advertising合作性广告co-ordination and conflict resolution 协调与冲突解决co-production合作生产core benefit proposition(CBP)核心利益方案/提议corollary-data method推定数据法corporate HQ公司总部corporate scope公司（经营）范围corporate strategy公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action矫正行动cost analysis成本分析cost effectiveness成本有效性cost leadership strategy成本领先战略cost of capital资本成本cost of goods sold(COGS)产品销售成本cost reductions降低成本产品cost-and-volume relationship成本-数量关系cost-oriented pricing成本导向定价法cost-plus/mark-up pricing成本加成/溢价定价法costs and benefits of marketing functions营销职能的成本和效益costs of competitors竞争者成本costs of distribution分销成本countertrade对等贸易coupons优惠券courtesy礼貌coverage of geographic market地域性市场的范围coverage of relevant retailers相关零售商的销售范围credibility信誉credit terms信贷条款critical assumptions关键假设cross-elasticity交叉弹性customary pricing习惯性定价法customer analysis顾客分析customer contact顾客接触customer demand顾客需求customer intimacy顾客亲密度customer loyalty顾客忠诚度customer need顾客需要customer organization of sales force 按客户组织销售队伍customer retention顾客维系/保留customer satisfaction顾客满意度customer segment pricing顾客细分市场定价customer service顾客服务customer-oriented pricing顾客导向定价法customers'perception顾客感知customers'preferences顾客偏好customers'price sensitivity顾客的价格敏感度customizing定制data collection数据收集data confidentiality数据保密data research数据研究data sources数据来源dealers经销商deceptive advertisements欺骗性广告deciders决策者declining markets衰退市场decoding解码defect rate缺陷率defender strategy防御型战略defensive new-product development strategy防御性新产品开发战略defensive positioning防御性定位delivery time交付时间delivery配送demand characteristics需求特征demand curve需求曲线demand-oriented pricing需求导向定价法demographic environment人口统计环境department stores百货商店dependability可靠性deregulation放松管制derived demand衍生需求descriptive research描述性研究design decisions设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return预期回报率determinant attributes关键属性determinants决定因素different responses差别反应differentiated defender strategy差异化防御战略differentiated marketing差异化营销differentiation over time不同时间的差异differentiation strategy差异化战略differentiation差异化diffusion of innovation theory创新扩散理论dimension因素dimensions of quality质量维度direct costing profitability analysis 直接成本盈利性分析direct mail直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing直接营销direct product profitability(DPP)直接产品盈利性/利润率direct selling直销discount rate贴现率discount stores折扣商店discount折扣discount/premium price policies折扣/溢价策略discriminant analysis差异分析法discriminatory adjustments歧视价格调整discriminatory pricing adjustments歧视定价调整disjunctive model分离模型display space陈列空间disposable income可支配收入dissonance-attribution hierarchy不和谐-归属层次结构distribution channel designs分销渠道设计distribution channel objectives分销渠道的目标distribution channel分销渠道distribution decisions分销决策distribution policies分销策略distribution分销distributor/store(private lables) brands分销商/私有品牌distributors分销商diversification多元化divest撤退divest出让divestment or liquidation收回投资或清算dividend红利dogs瘦狗类domestic target marketing strategies 国内目标市场定位的营销战略dropping products放弃产品dry cleaning干洗dual/two channel distribution systems 双重分销系统duplication（媒体）重复DuPont杜邦公司durability耐用性early vs late adoption早期采购与后期采购earnings per share每股收益economic and technological factors经济技术因素economic power经济权economies of scale规模经济education services教育服务effectiveness有效性efficiency效率emergency goods急需品emotional appeals情感诉求empathy移情作用empirical evidence经验性实例empowerment授权encoding编码end use最终使用endorsement赞同engineering（产品）工程设计entrepreneurial strategy企业家战略entry strategies进入战略environment and packaging disposal环境与包装处理environment factors环境因素environmental scanning环境扫描/分析environmental strategy环境战略establishment机构ethical audit（公司）伦理审计ethics of marketing营销伦理道德ethnic composition种族构成European Community欧共体evaluation and reward systems评估与奖励体系evaluation and selection of supplier 评估和选择供应商evaluation of alternatives评估替代品/各种选择evaluation of brands品牌评估event sponsorship事件赞助event活动everyday low-price(EDLP)天天低价evoked set引发的组合evolution of market市场演变exchange交换exclusive dealing独家销售exclusive distribution独家分销executive summary执行摘要exhibition media展示广告媒体existing market现有市场exit barriers退出壁垒expansion path扩张途径expectation measures（顾客）预期测度expectations of customers顾客期望expected unit sales预计产量expected value期望价值experience curve经验曲线experimental research实验性研究expert power专长权exploratory research探索性研究export agents出口代理（商）export jobbers出口批发商export management company出口管理公司export merchants出口贸易商export出口exporting出口商品extended use strategy扩大使用战略extending volume growth扩大市场份额external data sources外部数据来源external environment外部环境extrapolation of past sales trends过去销售趋势推测法facilitating agencies辅助/中介机构factor analysis因素分析法fads时尚family branding家族品牌family life cycle家庭生命周期family structure家庭结构farm products农产品fast-moving consumer goods(FMCG)快速变动的消费品fear appeals恐惧/顾虑诉求features特征Federal Department Stores联邦百货商店Federal Trade Code（FTC)联邦贸易法案FedEx(Federal Express)联邦快递feedback data反馈数据field test marketing实地市场测试financing融资fisheries渔业fit and finish结实度与外观fixed costs固定成本fixed salary固定工资flanker strategy侧翼进攻战略flanker/fighting brand战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure扁平的组织结构FOB origin pricing FOB产地定价法focus strategy集中战略followers追随者Ford福特公司foreign middlemen国外中间商forestry林业formalization形式/规范化formulate制定fortress/position-defence strategy防御堡垒战略Fortune《财富》杂志forward integration向前一体化franchise systems特许系统franchising特许经营free call numbers免费电话号码free goods免费商品freight-absorption pricing免收运费定价法fringe benefits小额津贴frontal attack strategy正面进攻战略full costing profitability analysis全成本盈利性分析full-service wholesalers全方位服务的批发商functional competencies and resourceallocation职能能力与资源分配functional efficiency职能效率functional organization of sales force 按销售职能组织销售队伍functional organizational structure职能型组织结构functional performance功能性能functional strategy职能战略games比赛gap差距gatekeepers信息传递者general behavioral descriptors一般行为变量General Electric(GE)通用电气General Foods Corporation通用食品general merchandise discount chains大众商品折扣连锁店General Motors通用汽车geodemographics区域人口统计特征geographic adjustments地理调整geographic distribution地理分布geographical organization of sales force按地区组织销售队伍Gillette吉列剔须刀global adjustments全球调整global elite consumer segment全球精英消费品市场global expansion全球扩张global marketing control全球营销控制global markets全球市场global niche strategy全球机会战略global standardization strategy全球标准化战略global teenage segment全球青少年市场globalization全球化global-market expansion全球市场扩张goals总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers产品制造商Goodyear固特异轮胎government agencies政府机构government buyers政府采购者government market政府市场government regulation政府管制greenhouse effect温室效应grey market灰色市场gross domestic product(GDP)国内生产总值gross margin毛利gross national product(GNP)国民生产总值gross profit毛利gross rating points(GRPs)总级别指数group/category product manager类别产品经理growing markets成长市场growth rate of market市场增长率growth stage of product life cycle产品生命周期的成长阶段growth-extension strategies增长扩张战略growth-market strategies for market leaders市场领导者的市场增长战略growth-market strategy成长性市场战略growth-market targeting strategy成长性市场定位战略guarantee/warranty保证/担保guarantees保证Gucci古琦（世界著名时装品牌）Haagen-Dazs哈根达斯hard technology硬技术Harvard Business Review《哈佛商业评论》harvest收获harvesting pricing收获定价法harvesting strategy收获战略health care医疗保健health maintenance organizations (HMOs)（美国）卫生保健组织heavy buyer大客户Heileman Brewing CompanyHeinz亨氏食品helpfulness有益性Henkel汉高Hertz赫兹（美国汽车租赁巨头）Hewlett-Packard惠普公司hierarchy of strategy战略的层次high margin/low-turnover retailers高利润/低周转率的零售商high market share global strategy高市场份额全球战略high-contact service system高接触服务系统high-involvement product高参与产品high-involvement purchase高参与购买hight market share高市场份额战略Hilton希尔顿Holiday Inns假日旅馆homogeneous market同质市场Honda本田household/family life cycle家庭生命周期household家庭hybrid technology混合技术idea generation创意的产生/生成ideas for new products新产品创意/构想idea-screening process创意筛选过程identification of segments识别细分市场Illinois Tool Works伊利诺斯工具厂image pricing形象定价imitative positioning模仿定位imitative strategy模仿战略impact evaluation影响评估impersonal sources非个人的信息来源implementation and control of marketing programs营销计划的执行和控制implementation实施improvements in or revisions of existing products现有产品的改良或修正impulse buying冲动购买impulse goods冲动购买品incentives激励income收入increased penetration strategy增加渗透战略indirect costing profitability analysis间接成本盈利性分析individual brand个别品牌individual value个人价值industrial goods&services工业产品和服务industrial goods channels工业品分销渠道industry attractiveness行业吸引力industry attractiveness-business position matrix行业吸引力-业务地位矩阵industry dynamics产业动态industry evaluation产业评估industry evolution产业演变inelastic缺乏价格弹性influencers影响者infocommunications industry信息通信行业infomercials商业信息广告information age信息时代information search信息搜集information technology信息技术information信息informative告知性的ingredient成份in-home personal interview个人家庭访谈in-house use tests内部使用测试innovation创新innovativeness创新性installation设施in-store display店内展示in-store positioning店内布局in-store promotion店内促销intangibles无形integrated marketing communication plan(IMC)整合营销传播计划integration of perception感知整合integration整合Intel因特尔intensity of market position市场地位的集中程度intensity集中程度intensive distribution密集型分销interactions across multiple target markets多目标市场间的相互作用interactive media交互式媒体interest rates利率internal data sources内部数据来源internal marketing内部营销internal organizational structure内部组织结构international advertising国际广告international channels国际分销渠道international division国际分部international marketing国际营销international organizational design国际组织设计internationalization of services服务的国际化introductory stage of product life cycle产品生命周期的推出阶段inventory level库存水平investor relations advertising投资关系广告issue advertising观点广告jobbers批发商Johnson&Johnson强生joint ventures合资jury of executive opinion行政管理人员群体意见法just noticeable difference(JND)恰巧注意到的差异just-in-time(JIT)management system 准时制管理体系just-in-time purchasing arrangements 及key account management主要客户管理key accounts关键客户key benefits核心利益key environmental issue identification 确定主要的环境问题key variables关键变量key/house accounts关键/机构客户laboratory tests实验室测试leapfrog strategy蛙跳战略learning hierarchy学习层级结构legal services法律服务legislation立法legitimate power法定权level of compensation酬金水平level of technical sophistication技术的复杂程度Levi Strauss李维·史特劳斯Levi's列维斯（全球最大的牛仔服制造商）lexicographic model词典编纂模型lifestyle生活方式limited-service wholesalers有限服务的批发商line extension产品线扩展line filling产品线填充line stretching产品线延伸list price订价Lloyd's of London伦敦劳埃德保险公司localizaiton strategy本地化战略location pricing场所定价location位置lodging房屋出租logistical alliances后勤联盟long-term memory长期记忆lost customer失去的顾客Louis Vuitton路易·威登（法国著名时尚品牌）low-contact service system低接触服务系统low-cost defender低成本防御型low-cost position低成本地位low-involvement hierarchy低参与程度层级结构macro risks宏观风险macroenvironment宏观环境macrosegmentation宏观细分mail-order retailers邮购零售商maintaining market share保持市场份额maintenance strategy保持战略management overhead管理费mandatory adaptation强制性适应manufacturer brand制造商/全国性品牌manufacturers'agents/representatives 生产商的代理商/销售代表manufacturers'export agents(MEA)制造商出口代理manufacturers'sales offices/branches 生产商的销售办事处/分支机构manufacturing process制造过程manufacturing制造业market aggregation strategy整体市场战略market attractiveness factors市场吸引力因素market attractiveness市场吸引力market attractiveness/businessposition matrix市场吸引力/业务地位矩阵market circumstances市场环境market demorgraphics市场人口分布/统计特征market dimension市场量度market entry strategies市场进入战略market exclusion市场排斥market expansion strategy市场扩张战略market factors市场因素market followers市场跟随者market growth rate市场增长率market hirarchy市场等级market inclusion市场纳入market leaders市场领导者market measurement市场测量market opportunity analysis市场机会分析market oriented以市场为导向的market position factors市场地位因素market positioning analysis市场定位分析market potential measurements市场潜力测度market research市场研究market segment细分市场market segmentation市场细分market share市场份额market targeting目标市场选择market市场marketability市场开拓能力market-entry strategies市场进入战略marketing action plan营销行动计划marketing audit营销审计marketing channel营销渠道marketing codes of conduct营销行为规范marketing communication营销沟通/传播marketing concept营销观念marketing control营销控制marketing decision support systems (MDSS)营销决策支持系统marketing environment audit营销环境审计marketing flows and functions营销过程和职能marketing function area audit营销功能领域的审计marketing implications of对营销的影响marketing information system营销信息系统marketing institutions营销机构marketing management营销管理marketing message营销信息marketing mix营销组合marketing policy营销策略marketing productivity area audit营销生产力领域的审计marketing program components营销计划内容marketing program营销计划/方案marketing relationship营销关系marketing research营销研究marketing strategy营销战略market-management organizational structure市场管理组织结构mark-up price产品/溢价价格Marlboro万宝路Marriott Hotel万豪酒店mass-market penetration strategy大规模市场渗透战略mass-market strategy大市场战略matrix organizational structure矩阵组织结构Matsushita日本松下电子mature conformists成熟的随大流者mature markets成熟市场mature stage of product life cycle产品生命周期的成熟阶段McDonald's麦当劳McDonnell Douglas麦道公司MCI电讯公司（前世界通信公司）MDSS(Marketing-Decision Support System)市场决策支持系统measurability可测度性measure or index测量指标measurement criteria计量标准media audiences媒体受众medical and health services医疗卫生服务Medico Containment Servicesmemory of consumers消费者记忆Mercedes-Benz梅赛德斯-奔驰Mercer Management Consulting美国美智管理顾问公司merchandising推销merchant middlemen国内贸易中间商merchant wholesalers商业批发商message structure信息结构Michael Porter迈克尔-波特micro risks微观风险microsegmentatioin微观细分Miller Tyding ACT,USA米勒·泰丁法案minging矿业Minnesota Mining and Manufacturing Company(3M)明尼苏达矿业和制造公司Minolta美能达miscellaneous sources多方面来源mission宗旨missionary selling推销式销售Mitsubishi Heavy Industries三菱重工modified rebuy调整再购monosegment positioning单一细分市场定位Monsanto孟山都农业生物技术公司moral appeals伦理/道德诉求morals道德Motorola摩托罗拉multichannel distribution多渠道分销multidimensional scaling多维等级法multilevel selling多级销售multinational coporations(MNCs)跨国公司multiple test markets多测试市场multiple-brand strategy多品牌战略multiple-factor index多因素指数法multisegment positioning多重细分市场定位mutual trust相互信任national account management全国性客户管理national market国内市场National Semiconductor美国国家半导体公司natural products天然产品NEC日本电子Nescafé雀巢咖啡Nestlé雀巢net sales净销售额network computer(NC)网络计算机new business selling新业务销售new buy购入新产品new entrants新进入者new markets新市场new materials新材料New Prod screening model新普罗德筛选模型new product lines新产品线new products新产品new-product development新产品开发new-product ideas新产品创意Newsweek《新闻周刊》new-task buying全新采购new-to-the-world products世界性新产品niche penetration strategy壁龛/机会市场渗透战略niche-market strategy壁龛市场战略Nike耐克Nissan尼桑no-brand brand name无品牌的品牌名称no-frills product无虚饰产品noise in communication system传播系统中的噪音non-financial rewards非物质性奖励措施non-probability sampling非概率抽样non-profit organization非盈利组织non-store retailing无店铺零售业number of stockouts迟滞数目object-and-task method of promotion budgeting目标-任务促销预算法objectives and strategy area audit目标与战略领域的审计objectives具体目标observation观察法occupancy costs房屋占用成本occupation/position职业/职位odd pricing奇/余数定价法OEM(original equipment manufacturer)原始设备制造商oeverall quality总体质量off-invoice discounts发票之外的折扣offsets抵消交易Omega欧米加on-air testing广播测试OPEC(Organization of Petroleum Exporting Countries)欧佩克（石油输出国组织）opening relationships建立关系operating supplies生产供应品operational excellence运作管理水平opinion leaders意见领导者opportunity cost机会成本opportunity identification机会识别opportunity/threat matrix机会/威胁矩阵order cycle time订货周期order processing订单处理organisational level组织层次organizaitonal requirement planning组织需求计划organization area audit组织领域的审计organization buying center组织采购中心organizational customer组织顾客organizational direct selling组织直销organizational markets组织市场organizational purchasing组织采购organzational structure组织结构outdoor enthusiasts户外运动爱好者out-of-home media户外广告媒体overall cost leadership全面成本领先overheads日常开支overseas direct investment海外直接投资ownership of new product新产品所有权packaging包装panel of experts专家小组parentage渊源parties involved交换中的各方payment terms支付条款pay-off control支出控制penetration pricing渗透定价Pepsi-Cola百事可乐perceived customer value顾客感知价值perceived quality感知到的质量perceived value感知到的价值percentage of sales promotion budgeting method销售额百分比促销预算法perceptions of consumers消费者感知/理解perceptual(product)pisitioning感知（产品）定位perceptual map感知图perceptual organization感知组织perceptual vigilance感性的警惕performance dimension业绩标准performance evaluation业绩评估performance measures表现/业绩测度performance objective绩效目标performance standards绩效标准performance功能perishability非持久性personal selling人员推销personal sources个人的信息来源personnel development人力资源开发persuasive说服性的pharmaceuticals industry医药行业physical(product)positioning物理（产品）定位physical descriptors物理变量physical distribution实物分销Pillsbury皮尔斯博瑞pioneers先入者Pizza Hut必胜客place utility地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information销售点信息point-of-purhcase(POP)promotion采购点促销point-of-sales(POS)data销售点数据pontificator保守派popularity通用性population trends人口趋势portfolio models for resource allocation资源配置的资产组合模式position intensity地位集中程度positioning定位possession utility拥有效用post-purchase dissonance购买后的不协调post-purchase evaluation购买后评估post-purchase/after-sale service售后服务potential advantages潜在优势potential customer潜在顾客potential market潜在市场potential target market潜在目标市场power in distribution分销权力power of buyers购买者能力power of suppliers供应商能力predatory pricing掠夺性定价法pre-empting scarce resources先占稀缺资源preferential treatment特惠待遇premiums额外奖励present competitors现有的竞争者presenting sales message提供销售信息pre-test market research测试前市场研究price discrimination价格歧视price elasticity of demand需求的价格弹性price fixing价格设定price leaders价格领导者price lining价格排列定价法price promotion价格促销price quotation报价price sensitivity价格敏感度price structure价格结构price价格price/earnings ration价格/收益比price-off promotions降价促销price-setting process定价过程pricing adjustments定价调整pricing policies价格策略pricing定价primary demand基本需求primary sources第一类/主要数据print media印刷媒体private/for-profit organization私营/盈利性组织PRIZM(Potential Rating Index for Zip Markets)按邮政区划为基础的潜力等级指数proactive new-product development strategy进取型新产品开发战略probability sampling概率抽样problem formulation界定问题problem identificatioin确定问题process management过程管理Procter&Gamble(P&G)宝洁公司product line产品线product availability产品的可获得性product category产品类别product class产品类别product decisions产品决策product design产品设计product development产品开发product dimension or attributes产品维度/属性product evolution产品演变product features产品特征product intent share产品倾向份额product leadership产品领导能力product life cycle(PLC)产品生命周期product life cycle curve产品生命周期曲线product line产品线product manager audit产品经理审计product offering供应品product organizaiton of salesforce按产品组织销售队伍product policies产品策略product positioning产品定位product quality产品质量product scope产品范围product space产品位置product specifications产品规格product systems产品体系product type产品类型product usage产品用途product产品product(ion)-oriented organization产品/生产导向型组织production生产product-line pricing adjustments产品线定价调整product-management organizational structure产品管理组织结构product-market entry control产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics产品的市场特征product-use testing产品使用测试pro-environment环保profit impact of market strategy (PIMS)市场战略的利润影响profitability analysis盈利性分析profitability盈利性/盈利能力profitable survivor strategy有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement预计损益表projective tests投影测试promotion decisions促销决策promotion mix促销组合promotion policies促销策略promotion促销promotional allowance促销折让promotional effort促销努力promotional pricing促销定价promptness及时性propector strategy探索型战略prospecting for customers寻找顾客psychographics心理统计特征psychological cost心理成本psychological pricing心理定价法public organization公共组织public relations公共关系public utilities公共设施publicity公共宣传pull strategy for control of distribution channels分销渠道控制的拉式战略pupil dilation瞳孔扩张purchase predisposition购买倾向purchasing agent采购代理purchasing contract采购合同purchasing manager/agent采购经理／代理purchasing power perity(PPP)购买力平价指数push money/spiffs佣金push stragtegy for control of distribution channels分销渠道控制的推式战略qualifying prospects审查潜在顾客资格quality dimensions质量维度quality质量quantity discount数量折扣question marks问题类questioning询问法quotas定额R&D expenditure研究开发战略race and ethnic origin种族和民族rack jobbers供应超级市场的批发商radio无线电广播rank ordering排序rate of adoption采购率rate-of-return/target return pricing回报率/目标回报定价法rational appeals理性诉求rationale基本原理raw materials原材料reactive and proactive responses反应及前摄策略reactive new-product development strategyreactor strategy反应型战略real estate房地产rebates回扣recall tests记忆测试receiver接收者reciprocity利益互惠recognition of problem/need发现问题/需求recognition tests认知测试recreation娱乐业recruitment and selection招聘与选拔recycling of packaging包装回收（利用）Reebok锐步reference group参照群体referent power参照权refocus巩固refunds退款refusal to deal拒绝经营regression analysis回归分析法regulation管制related/concentric diversification相关/同心多元化relational VMSs相关式垂直营销系统relative attractiveness of declining markets衰退市场的相对吸引力relative market potential相对市场潜力relative market share相对市场份额reliability可靠性repeat purchase behavior重复购买行为repetition重复repositionings重新定位产品requirements planning需求计划reseller中间商resident buyers常驻采购员resource allocation/deployment资源配置response strategies反应策略response to communication传播响应responsive strategy反应型新产品开发战略responsiveness响应性retail coverage strategy零售范围战略Retail Index零售指数retail outlets零售店retail sales零售额retailer co-operatives零售商合作社retailer零售商retailing trends零售趋势Return on Equity(ROE)权益回报率Return on Investment(ROI)投资回报率Return on Net Assets(RONA)净资产回报率reverse engineering反向工程reward systems奖励系统rivalry determinants竞争决定因素rivalry竞争对手Robert Miles罗伯特·迈尔斯Rockwell洛克威尔Rolex劳力士Rolls-Royce劳斯莱斯roster名册salary薪金sales agents销售代理商sales analysis by customer顾客销售分析sales analysis by order size订货规模的销售分析sales analysis by product产品销售分析sales analysis by territory区域销售分析sales analysis销售分析sales forcasting销售预测sales force estimates销售人员估计sales force size销售队伍规模sales force销售队伍sales forecasting销售预测sales management销售管理sales organization销售组织sales performance销售表现/业绩sales personnel incentives销售人员激励sales personnel销售人员sales planning销售计划sales potential销售潜力sales promotion销售促进/促销sales territory销售地区sales trends销售趋势sales销售额sales/price reduction销售/价格下降sample design样本设计sample size样本大小sampling抽样sampling提供样品scale efficiency规模效率scaled measures比例测度scoring models评判模型screening of ideas创意筛选sealed bidding招标Sears西尔斯secondary sources第二类/次要数据second-but-better new-product development strategy后者居上型新产品开发战略security证券业segmentation and targeting细分与目标选择segmentation criteria细分标准segmentation descriptors市场细分变量segmentation市场细分Seiko日本精工株式会社（全球著名的打印机生产商）selective demand选择性需求。
超市常用语及标识50句（中英对照）
超市常用语及标识50句（中英对照）
01．15% off with this flyer凭此宣传品优惠15%
02．50% off on selected lines部分商品半价
03．Accessories & spares delivered to your door配件送货上门
04．All the range of ．．． available．各种．．．．．．有货05．As many repairs as you need， free of charge随时免费维修
06．Ask at the counter for details详情问柜台
07．Ask inside for details详情里面询问
08．Best choice and best discounts最佳选择，最大优惠
09．Big sale 大甩卖
10．Brighter shopping，brighter prices明智的购物，透明的价格
11．Buy any two together and save 10% off both products 一次性买俩，每个优惠10%
12．Buy one and get anyone free买一赠一
13．Buy two get one free买二赠一
14．Children's wear 童装
15．Closing sale关门大甩卖
16．Computers in stock电脑有货
17．Customer care is our top priority 顾客至上
18．Customer services 顾客服务处
19．Easy to use and great value too．好用实惠，物美价廉。
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店面销售常用语中英文对照一、接待篇：1.您先随便看看。
需要帮忙请随时叫我。
Feel free to look around. Let me know if you need any help.2.抱歉。
请稍等一下，我马上就来。
Excuse me. Could you please wait a second? I’ll be right back.3.需要我帮忙吗？您想看什么产品？我给您拿。
(顾客点选了下列一级目录的品类选项后，可引导其在后附的详细品类目录中点选更准确的品类选项。
)How can I help you? What would you like to see? I’ll get it for you.1)电脑 Computer 2)电脑配件 Computer Peripherals 3)附件Accessories4)数码产品 Digital Products 5)手机 Cellphones 6)数码相机 Digital Cameras7)数码摄像机 Digital Camcorders 8)智能电视 Smart TV 9)办公产品 Office Products10)客户服务Customer Service 11)会员服务 Member Service4.这是新品，请您看看说明，很适合您的。
This is a new arrival. Please take a look at the descriptions. It suits your needs.5.对不起，这个产品我们没有，您可以到其他商店去看看。
Sorry, we don’t carry this product. You might have to look for it at other stores.6.对不起，我不会说英语。
能否麻烦您指给我看您需要什么？I’m sorry that I don’t speak English. Would you please show me what you need by pointing it to me?7.对不起，这个问题我不太清楚。
请稍等一下，我马上找到懂的人来帮您。
Sorry, I am not sure about this. Would you mind wait for a second? I’ll get someone for you who can help you.8.你要的商品在一/二/三/四楼出售。
请从这边自动扶梯（电梯）上。
You will find iton the 1st / 2nd /3rd /4th floor. Please take the escalator (elevator ).9.您是自己用还是替别人买？Are you buying this for yourself or for someone else?10.这种商品正在促销，价格很实惠。
我建议您看看。
It is currently on sale. The price is really good and you might want to take a look.11.这种可以吗？如不合适，我再给您拿别的。
Do you like this? I’ll get you another product if you don’t like it.12.这是（XX品牌）的新产品，它在以下方面 1)运行快，2）省电， 3）体积小， 4）可选颜色多， 5) 质量好，等等)优于过去的产品……‘This is a new product from XX. It is better than the previous generations in the following aspects: 1)Faster 2)Save more power 3) Smaller 4) More color options 5) Better quality. 13.这是名牌产品，做工精细，价格便宜，一向很受顾客欢迎，您可以看看。
This is a good brand. They make quality products and the price is reasonable. It is popular among our customers. You might want to take a look.14.这种商品虽然价格偏高一些，但美观实用，很有特色，您看看。
This is more expensive, but it serves your needs better than the others and looks more special.Please take a look.15.这种商品眼下很流行，买回去送朋友或留作自己用都可以。
It is a popular product. You may get it for yourself or for your friend as a gift.16.对不起，您要的商品暂时无货，这个商品的价格、质量、性能和它相仿，您看能否代用？Sorry, the product you need is currently out of stock, but I would like to recommend this one,.It is similar in price, quality and functionalities.17.对不起，您需要的款式（号型）暂时无货，请您下周来看看。
也可把电话号码留下,货到马上通知您.Sorry, the product you need is currently out of stock. You may come back next week, or , if you don’t mind, leave me your phone number and I’ll call you once we have it in store. 18.这个颜色喜欢吗？我们还有1)红色2)蓝色3)绿色4)黄色5)白色）6）紫色7)黑色8)棕色 9)粉色的。
告诉我您最喜欢哪种颜色，我给您拿。
Do you like this color? We also have it in 1) red,2) blue,3) green,4) yellow, 5) white,6)purple, 7) black,8) brown, and 9) pink. Let me know which one you like and I will get it for you.19.别急，您慢慢看，慢慢挑，满意就好。
No need to hurry. Take your time and look around.20.对不起，今天顾客多。
请原谅让您久等了。
您需要些什么？Sorry to keep you wait. We have more customers than usual today. How can I help you now?21.这种商品削价是因为过时，质量没问题。
It is on sale because it’s being replaced by newer generations, but there is nothing wrong with it.22.我再给您拿1）价格低一点2）价格高一点的看看，好吗？Do you want me to recommend something 1) with a lower price 2) with a higher price?23.这种商品在质量上绝对没问题，我们实行“三包”，如果质量上出了问题，可以回来找我们。
There is absolutely nothing wrong with the quality. In any event, it carries a warranty. We will try our best to help you if it has any problems.24.这是全球质保的，你在全世界范围内享受维护的保障This product carries worldwide warranty. You could have your product serviced all over the world.25.这是在中国境内质保的，不能全球质保.This product carries the warranty which could only be used within China.26.这个电压是110V-220V，频率50-60HZ范围内的This voltage range is 110V-220V. The frequency range is 50-60HZ.27.你只需要接一个转换插头就可以了，不影响使用You just need a conversion plug。
It won’t affect the use.二、交易篇28.你是1) 现金, 2)借记卡，还是3）信用卡支付?Are you paying with 1) cash, 2) debit card or 3)credit card?29.你是选择 1)银联、2)万事达, 3)VISA卡付款?Are you paying with 1) UnionPay, 2) Master Card or 3) VISA card?30.请您输入密码。
Please enter your pin.31.请你在这里签字.Please sign the receipt here.32.对不起，我们现金只收人民币。
We are sorry, but we only take RMB if you pay with cash.33.对不起，你的卡好像使用不了。
I’m sorry, but it seems that your card cannot be processed.34.谢谢，您可以去提货了。
Thank you very much. You may pick up the product now.三、售后篇35.请您放心，我们一定帮您解决，办好后我们通知您。
Please be assured that we will solve the problem for you. We’ll let you know right after it is fixed.36.都在里面了，请您点清件数，Everything is in there. Please check to make sure.37.对不起，您这个问题我需请示领导。